You are on page 1of 12

IAMR, Ghaziabad

SUBJECT ID : COM 1.1
Principles of Management
Objectives
To develop understanding of the students about the basic Principles of Management and its
various processes. It would serve as a foundation course for the students of PGDM Program.
Contents:
Topics Indicative Hours
Management : Concept, functions, skills and challenge 2
Evolution of Management theory 4
· Scientific Theory
· Classical Theory
· HR Theory
· Recent Developments
Bureaucracy, Theory X & Y, Theory Z 2
Management, Organizational & Natural environments 2
Issues in Management 4
· Globalization
· Corporate Culture and Cultural Diversity
· Total Quality Management
Fundamental and types of planning 2
Strategic and Operational plans 2
Planning premises and forecasting 2
Decision Making 2
Fundamental of Organizing 2
Fundamental of Staffing 2
Span of control, Line of Control 2
Designs and forms of Organization Structure 2
Organization structure of Airtel 2
Organizational Politics 1
Training and Development 2
Performance Appraisal 2
Fundamental of Directing 2
Motivational Theories and Productivity 4
Leadership 2
Power and Authority, Delegation of Authority 2
Conflict and Coordination 2
Fundamental of Controlling 2
Operational Control Technique 2
MBO 1
Values and Ethics for Managers 2
Case Study 4
Total 60
References:
1. Prasad, L.M.: Principles and Practices of Management, Sultan Chand and Sons.
2. Rao, V.S.P.: Management, Excel Books
3. Stoner: Management, Printice Hall of India
6 I Semester

Oxford Publication 2. Marris Model of the Managerial Enterprise. Demand Elasticity. . – Managerial Economics. Profit Maximization. etal. Central Problems of an Economy. Steps of Economic Growth. Theory of Games: Two person zero sum game. Market System. 4 Market Structure: Concept of market. The Nash Equilibrium. Mithani D.IAMR. Analysis & Evidence for India (DRG Study. Ghaziabad SUBJECT ID: COM 1. Demand forecasting. The Behavior of individual economics agent shall be examined. Damodaran Suma – Managerial Economics. Game theory and Competitive Strategy. Theory of Cost etc.Managerial Economics. Thomson Publication 4.Managerial Economics. Pandit B. Monopolistic and Oligopoly Competition 3 Alternative Theory of Firms: Baumols’ Sales Revenue Maximization model. 3 Dominant Strategy.2 MANAGERIAL ECONOMICS Objectives: 1. Transmission of Monetary Policy & The Bank Lending Channel. . Hirschey Mark – Economics for Managers. Excel Books 7. Behavioral model of Cyert 4 and March. Iso-cost lines. 5 Theory of Production: Isoqants. Contents: Topics Indicative Hours Introduction to Managerial Economics.(DSE). Production Function Laws of Variable Proportion. Externalities and Public 4 goods. The Economic Problems. Demand functions. Maximum and Minimum Strategies Case studies 3 Total 60 Readings: 1. Williamson’s model of managerial discretion. Petersen Craig H. Production Analysis.L.Principles of Economics. Pearson Education 5. Equilibrium of the firm and industry 4 under perfect competition Price determination under perfect competition. Methods of demand forecasting. 2. Department of Economic Analysis & Policy. Jan 2006 3.M. Atmanand – Managerial Economics. Consumer’s Equilibrium and demand analysis. Dwivedi D. How the Central Problems of Economics are solved Theory of Consumer Behavior: Cardinal and Ordinal approaches to Consumer behavior. Demand & Supply 6 Basic framework. Information Economics –Asymmetric Information & Market Failure. Derivation of Market demand. Himalaya Publishing House 8. Rational behavior. RBI). 4 Traditional Theory of Cost 4 Modern theory of cost estimation of cost function. The objective of this SUBJECT paper is to explain the concepts of applied microeconomics. A General Analysis. price discrimination. The emphasis shall be on Theory of Demand. Returns to scale. Choice consideration under 5 Risk and Uncertainty. Vikas Publication 7 I Semester . Oxford Publication 6.N. Subject 5 matter of Managerial Economics. Non zero sum game 3 The Prisoner’s Dilemma. Objectives of business firm. 3 Price and output under Monopoly. Dominick Salvatore .

Balance sheet. Operational and Master budgets 3 Standard costing and Variance analysis. Book-Keeping. cost units. Ledger. Labour and Overhead variances. 2 Accounting. Introduction to Various Cost & Management Accounting control techniques for 2 strategic & managerial decision making. Contents: Topics Indicative Hours Accounting Principles. Activity based budgeting. Capture techniques of financial statement analysis. Depreciation Ratio 2 Indian and International Accounting Standards 3 Financial Statement Analysis tool. enable understanding of accounting standards.Ratio Analysis and comparative analysis 3 Introduction to Management Accounting and Cost accounting. Impart analytical techniques of cost estimation and cost analysis. Trial Balance 2 Trading & Profit and loss Account. Accounting for Depreciation. analysis and cost control for various overheads 2 Allocation. 3 Financial Statement Analysis tool. Practical Exercises using TALLY 10 Total 60 8 I Semester . Tata Steel . element of costs. 2. Introduce budgetary control and standard costing techniques as control mechanisms 4.IAMR. and develop knowledge of using electronic database containing financial information. costing methods. Target costing.Meaning. Financial Accounting . Ghaziabad SUBJECT ID . importance. difference between 2 marginal and absorption costing with numerical Budget and Budgetary control . compare and contrast between Cost 3 Accounting –Management Accounting – Financial accounting. Develop understanding of financial statements including consolidated financial statement. 3 quality costing. Practical Application of Marginal costing in decision making.3 FINANCIAL & MANAGEMENT ACCOUNTING FOR DECISION MAKING Objectives: This course intends to 1. characteristics.Preparation of Funds flow statements. 3 Accounting Mechanics: Rules of Debit & Credit. cost centers. TCS . Nature of cost.Background- Definition & objectives. 3 Introduction to strategic cost management – Value chain analysis. Process costing and Activity based costing 3 Marginal costing. Concept of life cycle budgeting. Develop basic understanding of Cost and Management accounting 3.Preparation of Cash Flow Statements 3 Financial Statement Analysis tool . Types of accounts 3 Preparation of Journal.COM 1.RIL etc. apportionment and absorption of Overheads 2 Preparation of Cost Sheet under Job costing . significance and limitations. Infosys .(Analysis of balance sheet of 3 blue chip companies like Tata Motors.Zero based budgeting. Material.) PLR / LIBOR.

Bhattacharyya. Nitin Balwani: Accounting & Finance for Managers. A. Ravi M.: Financial Accounting for Business Managers. PHI. K. and John J. Khan and Jain: Management Accounting . 2.Tata McGraw-Hill 4.IAMR. Kishor: Cost & Management Accounting. Vikas 5.P. Bernstein. Pandey I M: Management Accounting . Agrawal & P. Excel Books 9 I Semester . L. McGraw Hill International 7.C.A. Taxmann 6. Wild: Financial Statement Analysis. Ghaziabad Readings: 1. New Age International 3. S. Jain: Advanced Financial Accounting Theory & Practice.

4 BUSINESS STATISTICS Objectives: To develop working knowledge on statistical techniques and appreciation of applications thereof for solving business problems.IAMR. Ghaziabad SUBJECT ID: COM 1. Contents : Topic Indicative Hours Introduction to statistics 2 · Role of statistics in management · Descriptive statistics · Inferential statistics Measures of central tendency · Mean 1 · Median 1 · Mode 1 · Partition values 2 o Quartiles o Deciles o Percentiles Measures of dispersion · Range 1 · Mean deviation 1 · Quartile deviation 1 · Standard deviation 1 · Coefficient of variance 1 Correlation and regression · Linear and non linear correlation 2 · Partial and multiple correlation 2 · Rank correlation 1 · Linear and non linear regression 1 Skewness and Kurtosis 3 Index numbers 2 Probability theory · Addition law of probability 1 · Multiplicative law of probability 1 · Conditional probability 1 · Baye’s theorem 1 Probability distributions · Poisson distribution 1 · Binomial distribution 1 · Normal distribution 1 Sampling methods 1 Testing of hypothesis · Parametric tests o z-test 1 o t-test 1 o F-test o Analysis of variance (ANOVA) 2 · Non-parametric tests o Chi-square test 2 · P-value method 3 10 I Semester .

S.G. J. Himalaya Publishing House. Chikkodi. Gupta.: Business Statistics. Ghaziabad Practical Exercises · Use of MS-Excel/ SPSS for representing the data in 1 o Different table formats 2 o Different graphs · Use of MS-Excel for calculating 1 o Mean 1 o Standard deviation 1 o Correlation coefficient 1 o Regression coefficient · Use of SPSS for 1 o Calculating correlation coefficient o Applying various tests of significance 1 § z-test 2 § t-test 2 § F-test 2 § Analysis of variance (ANOVA) 1 § Chi-square test 2 o Interpreting the results of the tests of significance by P. Tata McGraw Hill. Holden – Day. 3.K.P. Prentice Hall. 5. and Satyaprasad.: Introduction to Business Statistics.: Business Statistics.C. Hadley. C.M. Sincich Terry: Business statistics. S. Beri. G.IAMR. Obul Reddy D. 4. B. 11 I Semester .: Statistical Methods. 2 value method Total Practical Periods 20 60 Total Readings: 1. G.: Quantitative Techniques. Chand publications. San Francisco. 2.. Pearson. 6. Shrama.

K. 2. Process of attitude formation & change 3 Perception : Concept and Process 2 Factors affecting perception & selection 2 Social Perception & its application in management 3 Attribution Theory 1 Personality : Concept and Trait Theory 3 Motivation Process 2 Content & Process Theories.IAMR. S.: Organizational Behaviour.P. Calcutta 3. Indian Institute of Managemnet. Pearson Education. Research Journal: Management and labour studies. Models and Challenges 4 Attitude: Concept. Chandan. Organization Charts 3 Case Study 4 Total 60 Readings: 1. & Sanghi.: Organizational Behaviour. qualities of an efficient manager & selfless 3 leader Behavioral & Contingency Theories 3 Recent Leadership theories & issues 3 Organizational Power and Politics 3 Organizational conflict 3 Stress Management and Well-being 2 Organization Structure.S. Tata McGraw. Ghaziabad SUBJECT ID: COM 1.: Organizational Behaviour.: Organizational Behaviour. Robbins. Oxford. Udai: Organizational Behaviour. MacMillan. 4. Luthans.5 ORGANIZATIONAL BEHAVIOR Objectives: To enhance understanding of the dynamics of interaction between the individual and the organization and to facilitate the development of a perspective to diagnose and effectively deal with the issues of human behavior in organization Contents: Topics Indicative Hours Overview of Organizational Behaviour : Concept. Newstorn & Davis. Vikas. Metamorphosis.: Organizational Behaviour. A journal of management Research. McGraw Hill.S. 6. XLRI. Essential of a Team. Dwivedi. J. Motivational strategy for employees 2 OB – Models 2 Emotional Intelligence & Intelligence Quotient 3 Individual and Group Decision Making Process 3 Group Dynamics 2 Understanding Teams. 3. R. Jamshedpur 12 I Semester . Decision. S. Role. Self – Managed Teams 4 Leadership : Concept. 5. Indian Institute of Management. Lucknow 2. F. Pareek. Research Journal: 1.

Visual Display Unit. cables. Search engines. Microsoft OS. Bar code reader. digital camera etc. MICR. Motherboard. functional components of a computer system-(Input unit. tools and commands of windows operating system.6 COMPUTER APPLICATIONS IN MANAGEMENT Objectives: 1. CPU. Marketing. FTP. Advantages & disadvantages of e-commerce. Applications of Information Technology: Information Technology (IT) 2 applied to various functional areas in a Company. network interface cards. Finance and Accounting and 2 Materials Management / Purchase Management.) Examples of wireless network and brand available. E-mail. characteristics. RDBMS Examples. such as Production / 2 Operations. 2.(c) Storage 2 Devices – Magnetic storage devices Hard Disk. Recent trends in database. Pan Drive. 2 Introduction to languages. downloading & uploading from Internet. Operating System: Definition. Functions. Comparison between Traditional commerce 3 and e-commerce. Flash Memory . Memory 2 and output unit). scanner. switches.IAMR. Mouse. Ghaziabad SUBJECT – ID: COM 1. Human Resource. Web 2 Browsers. 2 Elements of GUI based operating system: Windows-Use of menus. Optical storage devices. Types and Classification. 2 Basic services over Internet like www. System Software: Introduction. ISPs. interpreter and assembler. OMR. Contents: Topics Indicative Hours Basic Concepts of Computers: Introduction and definition of computer. classification of computers . IP addresses. Intel and AMD Types of memory and memory hierarchy SRAM / DRAM. WAN and MAN). hub. Issues in Implementing Electronic Commerce. Microprocessor. URL. Types of computer 2 networks (LAN. Components of computer networks (Servers. Functioning inside a computer. compiler. Practical Lab 20 Total 60 13 I Semester . Internet: Overview of Internet. Telnet. 2 E-commerce: Introduction. printing devices. Memory Essential Components of computers available 2 Hardware: (a) Input devices . Components of 2 DBMS. workstations. Types of software with examples. voice speech devices. 2 Computer Networks: Overview of Computer Network. Learn how to use popular computer applications and link them for executing desktop information requirements such as collation analysis. Gopher etc. Learn enough about computer hardware and functionality to be able to shop intelligently for setting up a desktop. Buying & Selling on 3 Internet.. dissemination etc. Tapes etc. Architecture & Functioning of Internet. Web browsing. printers. searching. 2 Network topologies. plotters etc. Internet Protocols. Domain names. (b) Output devices . 2 etc. advantages and limitations of a 2 computer.keyboard.. Database Management System : Overview of DBMS.

5.N.. Vikas Pub. 9. 1 Practice basic functions and formulae. Leon: Fundamentals of Information Technology. 2 Internet: Creating an Email account. presentations and tables 1 Based on Ms Office 2003 or 2007 : Ms Excel Lab: Build basic worksheets.: Computer Fundamentals. Galgotia. Basic macros. 2. Swapna and Naik Rajesh: SQL for Professional. TMH.: Computer Applications in Management. K. Application of these softwares’ for documentation 1 and making reports. Pearson. P. Ghaziabad LABORATORY: COMPUTER APPLICATIONS IN MANAGEMENT Contents: Topics Indicative Hours Based on Ms Office 2003 or 2007 : MS Word Basics of MS-Word. 4. Kakkar D. 2 Databases. Wiley Pub. 1 MS Access 2003 or 2007: Overview of MS-Access. managing e mail account. Yahoo. Potter Turben Rainer: Introduction to Information Technology. 14 I Semester . New Age. 3.C. Dorling Kindersley (india) Pvt Ltd. 1 Based on MS Office 2003 or 2007 : Ms Power Point Building Presentations. 1 Rediffmail. Exercise using MS PowerPoint Exchange contents with a Word editor. Laudon. Preparation of questionnaires. Basandra S. 6. 2 Create a presentation with proper effect of animation/ pictures/graphs 1 etc. Sinha. Andersen and Virginia: Access-The Complete Reference. 2 Creating tables. BPB. Jane P. 8. 7. 2 Link with other products in the range of Word Processors. and Goyal R. queries. Like Google. Spreadsheet etc.: Management Information System. Exercises using MS Excel 1 Import / export of data in different formats. data analysis and graphs and 1 suitable features. Cyganski: Information Technology: Inside and Outside. Kishore. 1 Searching through various search engines. K. & Laudon.IAMR. MSN Total 20 Readings: 1.: Computers Today.K. BPB Publication (Latest Edition). forms and reports in MS-Access.

messages through electronic media. charge sheets. letters of dismissal and other disciplinary actions. Purchase: Requests for quotations. Customs Duty. Preparation of Press Releases 5 TOTAL 60 15 I Semester . renewal of insurance premium. and the role of communication in establishing a favorable outside the firm environment. essentials of a good business letter. installation of new connections and payment of telephone bills. cash credits and current account. public authorities like Provident Fund Commissioner. Minutes of Meeting. office circulars. Concept of email. preparation of sale notes with conditions of sale. Contents: Indicative Topics Hours Business Communication Meaning and significance of good English communication. tenders. Letter of Application. claims and their settlement. goodwill messages. Agenda of 5 Meeting. Property Tax. fax.regarding over-drafts. reports to sales manager such as sales promotion matters. written.oral. status inquiries. drafting of advertisements for 7 Media / Websites. banks . D. as well as an effective internal communications program. visual. telephonic conversation with focus on speaking and listening ability. 5 Chambers of Commerce and public authorities.regarding dues. insurance companies . communication with regional/branch offices. like DDA/GDA. BCC. condolence letters.. representations to Trade Associations. debate and G.(lab practice) Administration and Miscellaneous Drafting of telegraphic and facsimile messages. final letters of appointment. test orders. its scope and importance in business. Business Correspondence Personnel: Drafting of interview letters. samples and drawings. Service Tax. Ghaziabad SUBJECT-ID: COM 1. transfer and transmission. 5 Use of e-mail. circular letters. Income Tax. audio-visual. etc. call letters and offer of appointment. complaints and follow-ups. MCD. post and 10 telegraph authorities. principles of business 5 communication. Inter-departmental Communication Internal memos. Subject CC. mock interview. provisional Appointment letters. employee disciplinary 8 matters :show-cause notices. follow up letters. preparation of market survey reports. 5 Sales: Drafting of sales letters. Secretarial: Correspondence with shareholders and debenture-holders pertaining to dividend and interest. public notices and invitations.regarding payment. means of communication . office orders. payment of sales tax/VAT. representation to chief 5 executive and replies thereto. Miscellaneous: Resume.7 BUSINESS COMMUNICATION Objectives: This course is designed to give students a comprehensive view of communication. Accounts: Correspondence with various agencies : customers . office notes. IAMR. regarding payment of provident fund contributions.

Bovee. John V. 16 I Semester . 2. PHI.: Business Communication Today. Tata McGraw Hill. 4. 6. and Thill. Malra: Successful Communication for Business and Management. Lesikar. Irwin. 5.K. L. 3. & Khetrapal V.Sultanchand & Sons Publication. TMH. Sehgal M. Sharma R.IAMR. Ghaziabad Readings: 1. Courtland. Pal Rajendra: Business Communication . Treece. Raymond: Basic Business Communication.C and Mohan Krishna: Business : Correspondence & Report writing.: Business Communication Excel Books.

IAMR. To focus students’ attention on the theoretical and practical difficulties of devising and implementing market-led strategic change.8 Marketing Management Objectives 1. 3 Designing and managing Integrated Marketing Communication 3 Managing Mass Communication – Advertising. Kotler P. To recognize and discriminate between various management strategies & marketing. J. J. To understand and appreciate the concept of marketing in theory and practice. Etzel. 4 P’s of Marketing Developing Marketing strategies and plans 2 Gathering information and scanning the environment (Competition) 2 Conducting marketing research and forecasting demand (MR Agencies) 2 Creating consumer value. Bruce and Stanton. Managing Personal Communication – Direct Marketing and Personal Selling 3 Introducing new market offerings / Product offering 3 Importance of customers / Customer Service / Concentrated markets 2 Case Studies 4 60 References: 1. Michael. To evaluate the environment of marketing and develop a feasible marketing plan (process) 3. Tata McGraw Hill 17 I Semester . Contents: Topics Indicative Hours Marketing Definition & Meaning of . Sales Promotion. satisfaction and loyalty 3 Analyzing Consumer market 2 Analyzing Business Market 2 Identifying market Segmentation and Target Markets 3 Brands and Brand Loyalty 3 Crafting Brand positioning 2 Dealing with competition 3 Selling product strategies 2 Dealer / Distributor Channels (Examples) 2 Designing and Managing Services 2 Developing pricing strategies and programs 3 Designing and Managing value networks and channels. Events and Public 3 Relations with the examples in Indian Market Place. Walker. Ghaziabad Subject – ID COM 1. 2. Prentice Hall. B2C) 2 Differences between Marketing and Selling 1 Exchange Process 1 Product Life Cycle . 4. India 2.Goods. and Keller: Marketing Management. Service and Processes 2 Markets (B2B. Williams and Pandit. Ajay: Marketing Management. J.