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01 Messages from the Managing Director of the IMBA

02 The IMBA Advantage
04 Program Design
06 Curriculum
08 Expertise and Focus on Asia
10 World Class Faculty
12 English Taught Program
13 Language Program

Contents 14
16
International Exchange Programs
IMBA Student Profiles
18 The IMBA Student Council
19 IMBA Alumni Association– A Gateway to Excellence
20 Career Development and Placement Services
21 Admissions
22 Program Investment
23 Scholarships and Financial Aid
24 The University
25 University Campus
26 Housing
27 Life in Taiwan
International MBA 1

Messages from the Managing Director of the IMBA

Prof. Chester Ho, Ph.D.
Managing Director, IMBA
College of Commerce
National Chengchi University

The 21st Century belongs to Asia and Taiwan is the ideal location to take advantage of this. Being part of dynamic Greater China
as well as a gateway to the rest of Asia, Taiwan is the perfect place to seize boundless opportunities. However, to have the
knowledge, skills, and connections that are necessary to achieve these dreams takes hard work. The International MBA (IMBA)
program of NCCU is the way to get you there.

The College of Commerce at NCCU is a leading business school in Asia, ranked amongst the top 50 Masters in Management
Programs in the world by the Financial Times in 2008, 2009 and 2010. The International Master of Business Administration
(IMBA) is a premier business program and is one of the top eighteen business schools in Asia enjoying dual accreditation by the
Association to Advance Collegiate Schools of Business (AACSB) and the European Quality Improvement System (EQUIS).

Our vision is to educate and nurture the best leaders in the world of business. Our curriculum has been carefully structured
and designed to integrate business domain knowledge, core competencies, and leadership skills essential for our graduates
to excel. We focus on leadership with high ethical and moral values. Meanwhile, communication skills and cultural sensitivity
are enhanced while students work in teams with other classmates of diverse cultural and professional backgrounds. Our
IMBA creates an environment for students to interact with renowned faculty and industry experts from all over the world in a
collaborative way on practical business projects and rigorous competitions.

What makes the IMBA truly unique is its distinctive access to the Asian economy. As we know, the Greater China market has been
growing at a remarkable pace. Taiwan is now one of China's top three major sources of investment, playing a pivotal role in its
growing economy. Taiwan really is the gateway to China--a bridging role for the West-because of the common culture, language,
and geographical proximities. This makes our program the ideal choice for professionals interested in the Asian market. In
addition, our talented faculty members have provided extensive consultation and collaboration with major businesses and the
government. Students benefit immensely from the experience and networking our faculty has established in Asia. The IMBA
offers unique courses on Asian business practices and regional studies, making our program the perfect conduit to learn about
this dynamic region and its emerging markets. We have specially designed courses on key areas including “Doing Business in
Asia” and “Entrepreneurship” to enlighten your learning.

We firmly believe that the IMBA knowledge, combined with work experience from internships, practical business projects and
field studies, will prepare you to be successful leaders with remarkable achievements.

Welcome to the IMBA, the passport to your future –
an excellent leader in the world of business.
2

The IMBA Advantage

The International MBA (IMBA) program offered by National Chengchi University (NCCU) is the
premier English-taught MBA program in Taiwan.  The program has dual accreditation by AACSB
and EQUIS and emphasizes the cultivation of elite professionals from around the world into
future business leaders in an international environment. With the continued growth of Asia’s
emerging economies and the expansion of firms on a global scale, the NCCU IMBA offers the
perfect venue for international candidates to learn about Asian economies and for Taiwanese
candidates to benefit from an international education without traveling abroad

Global View with an Asian Perspective
The unique design of the IMBA curriculum aims to equip students with the foundational knowledge of commerce and leverage
on this to provide students with a global view as well as an Asian perspective of the world's latest business trends. Students have
the option of specializing in Doing Business in Asia or Entrepreneurship. While all courses capture an international outlook of
business and how it applies in the Asian context, certain courses concentrate mainly on practices within Asia.

Diverse Student Body and World Class Faculty
The IMBA program provides an optimal international and multicultural learning environment by maintaining balance in the
number of Taiwanese citizens and international students are admitted to the program. The international students represent a
diverse mix of professionals from more than 30 countries on 5 continents. This is complemented by the guidance they receive
from a faculty base comprised of academics and industry experts in Taiwan and from around the world.

Theory and Practice
The program is designed to provide a meaningful balance between theoretical and practical learning. A majority of courses apply
the case study method, which enables participants to learn by doing and teaching others. Specially designed classes also provide
students with the opportunity to get involved with real world business problem decision-making as well as business cases.

Strong Links with the Business Community
CNCCU has strong ties with industry and the government of Taiwan, and has various collaborative researches across a wide
array of initiatives. Students are given ample opportunities to interact with real world business leaders who are invited to teach
courses based on their professional disciplines and through numerous seminars held throughout each academic year of the
program.
International MBA 3

National Chengchi University

Taipei

Hsinchu

Prime Location
The IMBA program is conveniently located in the Wenshan district of
Taipei, the capital city of Taiwan and the heart of Asia's budding financial,
commercial, and technological hub. Apart from being well known for
TAIWAN its IT infrastructure and manufacturing prowess, as one of Asia's 4 Little
REPUBLIC OF CHINA

Dragons, Taiwan is slated to be a catalyst in the future development and
advancement of Asia. The beauty of our IMBA program is that we are
Tainan
directly in the middle of this blossoming progress.

Kaohsiung

ution Level of Education

Masteral 10%
Female 38%

Bachelor 90%
Male 62%

n Industry Distribution

Tel. Communication 3%
Civil Service 15%
<26 8%
Chemisty 3%
26-30 48% Consulting 3%
31-35 31% Financial Service 16%
36-40 10% Food & drink 3%
4

Program Design

The IMBA program is flexible in design for a wide range of professionals and academics seeking
business management education. The program offers an array of courses to meet any study
schedule. This flexible yet proficient design allows candidates to manage their academic
workloads and personal schedules to accommodate their careers and future outlooks. The IMBA
prides itself by allowing candidates to make the most of their time commitment through their
involvement with various activities arranged by the program as well as the IMBA Student Council.

All courses have been designed around the unique culture and outlook of the IMBA program. We utilize case studies, problem-
based learning, study camps and group projects, to facilitate learning. While the workload is demanding, students will definitely
be ready to cope with business challenges on the global stage upon graduation.

IMBA students are required to complete a minimum of 42 credits to graduate. The program is flexible yet adequate to
accommodate students’ schedules in order to fulfill all the graduation requirements within 1.5 years. Some students may choose
to have a more relaxed pace so the program allows up to 5 years for completion of all studies..

Concentrations
The program also offers the option of either pursuing a General MBA or a Specialized MBA in one of two concentrations, namely,
Doing Business in Asia and Entrepreneurship . Students will need to complete a predetermined number of elective courses listed
in their relevant concentration to graduate with a specialization.

Internships
IMBA candidates are given the opportunity to strengthen their managerial skills and gain hands-on working experience through
internships with local or foreign enterprises. These internships build students' industry knowledge and confidence to work on the
world stage.

Field Trips
Faculty-guided tours in corporate Taiwan and in other Asian countries enable IMBA candidates to learn first-hand from business
professionals. IMBA offers several course-led field trips each academic year.
International MBA 5

Community Service
In order to fully appreciate the local culture of Taiwan, all IMBA candidates are required to complete a minimum of 45 hours of
community service. This activity aims to instill a sense of mission, service, and professionalism in hopes that IMBA candidates are
able to gain a full appreciation of what it means to be a global citizen and give back to the larger society.

Continuing Education Opportunities
In addition to offering excellent business courses within the program, the IMBA offers an integrated system of continuing
education with the facilities and resources of CNCCU. The program allows graduates to enroll in selected courses within the
program upon their request.
6

Curriculum

Required Courses
IMBA core courses build students' foundational knowledge in general management functions.
Students are required to complete the following courses, which account for 22 credits of the 42
total credits required for graduation.

Business Quantitative Methods (3 credits)
This is an introductory course for quantitative methods and emphasizes basic statistical methods for business. This course may
be waived upon passing a waiver examination offered at the beginning of the semester.

Financial Management (3 credits)
This course provides students with the basics of financial management and a taste of how financial analysts manage financial
resources in the real world. The goal is to enable students to understand and appreciate:
1) the fundamentals of finance and the factors that contribute in maximizing shareholder wealth;
2) the concepts and knowledge a finance manager should possess; and,
3) the tools of financial analysis and control.

IT for Managers (3 credits)
This course aims to enhance students' relevant awareness, survival, sustainability, competitiveness, productivity, and creativity
in the acquisition of wisdom in the digital age. It first discusses the role of information and communication technology (ICT)
in corporate strategy, further the use of ICT in corporate strategy depends on an appropriate technological infrastructure and
on the ability of the firm to successfully manage its technology. The course covers critical issues in managing technology as a
strategic asset.

Leaders Forum (1 credit)
This course includes a series of speeches by top executives. Students will have the opportunity to interact with real world
business leaders face to face, making it a great learning and networking opportunity.

Managerial Accounting (3 credits)
The first accounting course, financial accounting is designed to aid the students of the IMBA program in comprehending financial
accounting principles and techniques. This course builds the foundations for later business-related courses. After completing this
course, students should be able to apply the principles and techniques learned to other accounting and business courses, as well
as real world applications.
International MBA 7

Managerial Economics (3 credits)
The objective of this course is to enable managers to manage more efficiently in relation to customers, suppliers, competitors,
employees, and the regulatory environment. This course will introduce basic microeconomic theories and then develop
principles of cost, strategic, and organizational analysis. Managerial economics provides fundamental building blocks for various
related disciplines such as cost accounting, marketing, corporate finance, and business strategy.

Marketing (3 credits)
This course focuses on the fundamental aspects of marketing management with case studies in the areas of distribution and
marketing information systems.

Strategic Management (3 credits)
This course is the capstone of the IMBA program and is designed to train students to analyze business situations from the
vantage point of a practicing General Manager. After finishing functional management courses such as marketing, financial
management and strategic talent management, students will study this course to learn how to integrate these functional courses
and make business decisions that take into consideration the company as a whole.

Elective Courses
The elective courses fall under two areas of concentration namely, Doing Business in Asia and
Entrepreneurship. Students have the option of taking the required number of courses to achieve
a concentration or take courses across concentrations to graduate with a General MBA.

Course Doing Business Entrepreneurship
in Asia

Chinese Business in Global Perspective

Confucianism and Leadership

Cross Border Strategic Alliances

Emerging Financial Markets

Special Topics in Corporate Finance

Strategic Talent Management

Small and Medium Size Enterprises

Entrepreneurship – Real World, Real Cases

Global Leadership

International Business Management

Practical New Product Development and Marketing

Special Topics in Private Equity

Venture Capital and Entrepreneurship
8

Expertise and Focus on Asia

The international aspect of each and every area of the IMBA, including the courses, student body,
and faculty, make this program truly unique. What further differentiates the IMBA from other
MBA programs is the expertise integrated in the special Asian featured courses that we provide
under the Doing Business in Asia concentration. Aside from developing a global view in world
business trends, it is just as essential to gain an Asian perspective of business. Our program is the
perfect conduit for learning all about this growing region.

Chinese Business in Global Perspective
This is a course on the transformation of Chinese business in the era of globalization. The course is organized around
sixteen seminars, covering structural, urban, and industrial transformation of Chinese business and the Chinese economy.

Confucianism and Leadership
For more than 2,500 years, Confucianism has had a strong impact on the philosophy, culture, society, economy, and
politics of China as well as Japan, Korea, and Vietnam. Its core values are also deeply rooted in overseas Chinese
communities around the world. With China, and Asia in general, becoming more important and influential in the world,
there is renewed interest in understanding Confucianism and its relevance to economic success. Given the shocking
awakening to the importance of moral and ethical responsibilities of business leaders in the post-Enron era, Confucianism
provides a useful framework to re-examine our understanding of leadership and reflect on our personal leadership
behaviors. The course is designed to help participants understand Confucianism and its relevant concepts and principles
on leadership to draw from such time-tested ancient wisdom and leadership practices fit for multinational organizations
in the 21st century.

Cross Border Strategic Alliances
The course focuses on collaboration among firms across international borders as a means of creating value and
achieving strategic objectives and is aimed at providing participants with insights into the concept of cross-border
strategic alliances and how to create and manage them. After the course, students are expected to know the important
considerations in pursuing and implementing partnerships, be able to think analytically about alliances and apply such on
case studies as well as real situations through individual class projects.

Emerging Financial Markets
This course discusses the financial systems applicable in emerging markets. Three main goals are stressed: first,
understanding the development process of financial markets and its impact on emerging economies; second, studying
the third and indirect financing channels in emerging markets; and last, learning about laws, regulations, and corporate
governance in relation to said financial systems. While the course is focused on emerging markets, students will also learn
about the markets of developed countries and a comparative study between the two.
International MBA 9

Small and Medium Size Enterprises
This course is designed to allow students to understand the development and growth of the robust SME environment
of Taiwan. After taking this course students should have a middle-to-upper management perspective on the holistic
operations of a small to medium sized business.

Strategic Talent Management
This course is designed to explore the key concepts and principles in leadership, organization development and
strategic talent management in the context of building and leading a high performance organization. The focus will be
on managing people as the most important assets, so as to create competitive differentiation for organizations facing
intense competition in the 21st century knowledge-based new economy. Participants will be exposed to different learning
experiences besides class meetings, including action learning through group projects and assignments, reflective learning
through writing individual reflections, interactive experiential learning through management games at study camp, etc.
Participants will learn how self-awareness, self-management, and self-development relate to good leadership.
10

World Class Faculty

Instructors of the IMBA program are drawn from the large pool of qualified faculty members
of the College of Commerce at National Chengchi University (CNCCU), which is comprised
of eight departments, two graduate institutes, and thirteen national-level research centers.
The current size, composition and qualifications of the faculty are an extension of the quality
assurance initiatives that CNCCU has developed over 50 years. In order to adequately support an
evolving body of students and the greater business community with quality research, teaching,
and service, our school has worked diligently to recruit faculty who demonstrate exceptional
backgrounds and ability. We feature over 147 outstanding professors who have earned Ph.D.
degrees from world-renowned universities.

In addition to CNCCU faculty, the program further invites industry senior executives and renowned scholars from top overseas
business schools as visiting instructors. Not only does this reflect the program’s efforts to maintain a meaningful balance between
theoretical and practical learning, it also reflects the internationalization of the program. Below is a short list of the distinguished
visiting educators, past and present, that have helped make our program outstanding:
International MBA 11

Prof. Andrew C. Chu, California State University, USA

Prof. Chester Ho, IMBA Managing Director, Taiwan

Prof. Foo-Ni Ho, San Francisco State University, USA

Prof. Grace Lee, Lingnan University, Hong Kong

Prof. George Tseng, former Area Director, Asia Elanco Animal Health Division, Eli Lilly & Co., Singapore

Prof. Glen H. Brodowsky, California State University, USA

Prof. Jason Hsu, Director of Research and Investment Management, Research Affiliates LLC and Professor of UCLA, USA

Prof. Joseph Hu, former Managing Director, Standard & Poor’s, China

Prof. Lynn Y.S. Lin, President of Lynn Y.S. Lin Consulting Inc., USA

Prof. Sandra Liu, Purdue University, USA

Prof. S.H. Lee, former VP of Human Resources, TSMC, Taiwan

Prof. Vincent Liu, President of Integrated Marketing Services, Telamon Corporation, USA

Prof. William Reinfeld, CEIBS and Fudan University, China
12

English Taught Program

As part of our continuous quality improvements, the IMBA program has allowed the
incorporation of English Taught Program (ETP) courses for all IMBA students. The ETP curricula at
CNCCU are a platform that allows CNCCU students to build and excel in their English language
communication skills while focusing on management topics. The platform is a first of its kind
in Taiwan and incorporates only the best and brightest CNCCU students to join, akin to an
advanced, elite program across all departments within CNCCU. By opening these courses to
IMBA candidates, we hope to broaden the dynamism of the student base and further promote a
multi-cultural environment within the broad base of all courses at the college.

2009 Fall English Business Courses 2010 Spring English Business Courses
Subject Credits 2010 Spring English Business Courses Credits

Business Model of Bio-Technology 3 Advanced Petri Nets 3

Financial Engineering and Innovations 3 Asian Pacific Regional Relations 2

Global Leadership 3 Asset Securitization : Theory and Practice 3

Interest Rate Derivatives Pricing Theory 3 Business Policy 3

International Business Communication in English 2 China Development 2

International Business Strategy and Management 3 Chinese Culture and Management 3

International Investment (I) 3 Financial Engineering & Innovation (II) 3

Interpretative Research Methods: Financial Innovation 3
3 Fixed Income Securities: Analytics and Derivatives 3
Developing Unique Points-Intermediate Level
Macroeconomic Theory (I) 3 Insurance Finance Seminar 3

Special Topics in Petri Nets 3 International Intellectual Property Law 2

Seminar on Financial Theory (II) 3 International Perspective of Insurance Regulation 3
Investment Decisions and Management 3
Leadership : International Perspective 3
Leadership Seminar on Global Business-A Cross-cultural
1
Perspective
Multivariate Analysis 3
Negotiation in International Business English 2
Services Sciences, Management and Engineering 3
International MBA 13

Language Program

Many of our IMBA students interested in the Chinese language also apply for the Mandarin Studies
Program offered by our university. The program attracts students mostly from Japan, Korea, the Pacific
islands, the former Soviet Republics, and the Americas. This diversity offers an ideal and conducive
platform for international students to communicate with each other in Mandarin Chinese and
accelerate their language studies.

Regular courses are designed to enhance listening, speaking, reading, and writing skills at different levels; elective courses are
also available for those who would like to sharpen their skills in listening and speaking or to learn Classical Chinese, Taiwanese,
or Cantonese. IMBA students can choose between intensive courses which take place every weekday for 2 hours at a time or a
less intensive class which meets twice a week.

Workshops, activities and field trips are organized to provide students with opportunities to integrate culturally and socially
with local students. Instructors in the program are highly qualified with multiple years of experience in teaching Mandarin
Chinese as a foreign language to individuals with various linguistic and cultural backgrounds.

For more information, please visit the NCCU Mandarin Studies Program website at:

http://mandarin.nccu.edu.tw/english
14

Norway
Canada
UK Netherlands Russia
Ireland Poland
Belgium
International Exchange Programs
Germany
France Switzerland
U.S.A.
Spain Korea
Japan

Mexico
India Taiwan
Guatemala Belize Haiti
El Salvador Honduras Thailand Philippines
Nicaragua Malaysia
Costa Rica Singapore
Burkina Faso
Indonesia
CNCCU’s internationalPeru
recognition has made it possible for us to establish reciprocal exchange
programs with over 80 prestigious schools worldwide. The program hosts more than 160
students from its partner schools annually as IMBA students are encouraged to prepareAustralia
Paraguay
South Africa
themselves for varied challenges in the international business environment by exposing
themselves to short-termChile exchange programs at leading universities in the Americas, Europe,
New Zealand
Asia, and the Pacific. Spending one term at our institution allows students to enrich their studies
by experiencing different cultures and business environments.

Currently, we have established exchange programs with leading schools including:

Asia
China Fudan University
Graduate University of Chinese Academy of Sciences
Peking University, Guanghua School of Management
Renmin University of China, School of Business
Shanghai Jiao Tong University, Antai College of Economics & Management
Tsinghua University, School of Economics and Management
Hong Kong Chinese University of Hong Kong, Faculty of Business Administration
The Hong Kong University of Science and Technology, School of Business and Management
India Indian Institute of Management Bangalore
Indian School of Business
Israel Tel Aviv University, Leon Recanati Graduate School of Business Administration
Japan Hitotsibashi University, School of Commerce and Management
International University of Japan, Graduate School of International Management
Kyoto University, Graduate School of Management
Nagoya University of Commerce and Business
Waseda University, Graduate School of Commerce

S. Korea KAIST Business School
Sungkyunkwan University, School of Business
Philippines Asian Institute of Management
Singapore Nanyang Technological University, Nanyang Business School
National University of Singapore, Business School
Thailand Chulalongkorn University, Sasin Graduate Institute of Business Administration
Turkey Bilkent University, Faculty of Business Administration

Central & South America
Brazil FGV-EAESP
Universidade de Brasília
Costa Rica INCAE Business School
Honduras Universidad Tecnologica Centroamericana
Mexico ITAM

Europe
Austria University of Innsbruck, School of Management
Vienna University of Economics and Business
Belgium Universite catholique de Louvain, Louvain School of Management
Singapore Nanyang Technological University, Nanyang Business School
National University of Singapore, Business School
Thailand International MBA
Chulalongkorn University, Sasin Graduate Institute of Business Administration 15
Turkey Bilkent University, Faculty of Business Administration

Central & South America
Brazil FGV-EAESP
Universidade de Brasília
Costa Rica INCAE Business School
Honduras Universidad Tecnologica Centroamericana
Mexico ITAM

Europe
Austria University of Innsbruck, School of Management
Vienna University of Economics and Business
Belgium Universite catholique de Louvain, Louvain School of Management

Czech Republic University of Economic, Prague

Denmark Copenhagen Business School
Finland Aalto Univeristy School of Economics

France Audencia Nantes School of Mangement
E.M. LYON
ESCEM School of Business and Management Tours - Poitiers
ESCP Europe
Lille Catholic University, IESEG School of Management
Reims Management School
SKEMA Business School
Germany International University Schloss Reichartshausen, European Business School
Leipzig Graduate School of Management
University of Cologne, Faculty of Management, Economics and Social Sciences
University of Mannheim, Business School
WHU Koblenz Otto Beisheim Graduate School of Management
Hungary Corvinus University of Budapest, Faculty of Business Administration

Italy Università Commerciale L. Bocconi

Norway Norwegian School of Economics and Business Administration

Poland Warsaw School of Economics

Portugal Catholic University of Portugal, School of Economics and Management

Spain EADA
ESADE Business School
University of Navarra, School of Economics and Business Administration
Switzerland University of St. Gallen
The Netherlands Erasmus University, Rotterdam School of Management
Maastricht University, Faculty of Economics and Business Administration
Tilburg University, Faculty of Economics and Business Administration
University of Amsterdam, Faculty of Economics and Business

U.K. Aston Business School
Bradford University, School of Management
Lancaster University Management School
University of Sussex
North America
Canada McMaster University, Michael G.DeGroote School of Business
Simon Fraser University, School of Business Administration
The University of Western Ontario, Richard Ivey School of Business
University of Calgary, Haskayne School of Business
York University, Schulich School of Business
USA Brandeis University, International Business School
Claremont Graduate University, School of Information Science
George Mason University, School of Management
Ohio State University, Fisher College of Business
Purdue University, Krannert School of Management
Tulane University, A. B. Freeman School of Business
University of Florida, Warrington College of Business Administration
University of St. Thomas
University of Washington, School of Business Administration

Oceania
Australia Griffith University, Business School
Queensland University of Technology
The University of Queensland
16

IMBA Student Profiles

The IMBA student body is comprised of approximately 50% Taiwan nationals and 50% international students, representing over
30 countries on 5 continents. With such diverse and varied backgrounds, students fully enjoy the cultural and academic mix
brought to our program.

Profile 2009
Gender / 2010 Incoming Students - IMBA Students
Distribution hail from every corner of the globe
Level of Education

Female 38% Masteral 10%

Male 62% Bachelor 90%

Age Distribution Industry Distribution

Chemistry   3%
Civil Service 10%
Consulting 4%
Education 3%
<26 8% Financial Service 13%
Food & drink 3%
26-30 48%
Health Care 2%
31-35 31% High Technology 22%
36-40 10% Legal 3%
>40 3% Logistics 2%
Manufacturing Industry 12%
Pharmacy 2%
Service 2%
Tele Communication 3%
Trading 2%
Others 14%

Regional Distribution Work Experience Average: 6

Africa 1%
Asia (ex-Taiwan) 21%
≥2 to ≤6 44%
Central America 9%
>6 to ≤10 38%
Europe 8%
>10 to ≤14 8%
North America 8%
>14 10%
Oceania 1%
Taiwan 52%
Tel. Communication 3%
Civil Service 15%
<26 8% International MBA
Chemisty 3%
17
26-30 48% Consulting 3%
31-35 31% Financial Service 16%
36-40 10% Food & drink 3%
>40 3% High Technology 31%
Logistics 3%
Manufacturing Industry 5%
Other Service 18%

SeveralDistribution
Regional employers of IMBA students and alumni include:
Work Experience Average: 6

Acer Inc. Intel Corporation Polaris International Holdings, Inc.
Africa 2%
AsusTek Computer Inc. Asia (ex-Taiwan) 21%
KPMG PricewaterhouseCoopers
>14 10%
Chinatrust Bank Central America 11% LG Chem (Taiwan), Ltd Samsung
≥2 to ≤6 44%
Citigroup Inc. Europe 5% L’Oreal Taiwan SinoPac Holdings
>6 to ≤10 38%
Dell Inc. North America 10% McKinsey Sony Taiwan
>10 to ≤14 8%
EVA Airways Corp. Oceania 2% MRT Taiwan External Trade Development Council
Taiwan
Fubon Financial Holding Co., Ltd. 49% Microsoft Taiwan Rapid Transit Corporation
Foxconn Electronics Inc. Motorola Yuanta Financial Holdings
Hewlett-Packard Development Company Nokia
HSBC Group OTIS
International Business Machines (IBM) Pfizer

IMBA Students hail from every corner of the globe

Norway
Canada
UK Netherlands Russia
Ireland Poland
Belgium Germany
France Switzerland
U.S.A.
Spain Korea
Japan

Mexico
India Taiwan
Guatemala Belize Haiti
El Salvador Honduras Thailand Philippines
Nicaragua Malaysia
Costa Rica Singapore
Burkina Faso
Indonesia
Peru

Paraguay Australia
South Africa

Chile
New Zealand
18

The IMBA Student Council

The IMBA Student Council is an organization run by current IMBA candidates. It endeavors to serve as a conduit between the
students, administration, alumni, business and local communities as well as other MBA programs in Taiwan and abroad. 

Every year, the Council builds on the experiences of the previous student representatives to deliver better services for the student
body, better marketing of the program and stronger links that benefit both the students and the businesses that we work with.

The range of services varies from providing bilingual business cards to promoting social events as well as providing opportunities
to perform community service for those in need in the Taipei area. We also actively promote the IMBA program and IMBA
candidates to the business community. With an annual marketing event, we prepare a Candidate Profile Brochure with
professional pictures and polished resumes. This is followed up by presentations to headhunters, business organizations as well
as the human resource departments of businesses in Taiwan. Additionally, company tours are arranged each semester to further
expose the IMBA program and its candidates to the local business community.

Undoubtedly, the biggest achievement of the Student Council in 2008 was winning the honor to host the 2009 Global Business
Conference at the NCCU campus in Taipei. We were proud to show all of the top business schools from the US, Europe and Asia,
including Harvard, Yale, and CEIBS, the level of business education offered in Taiwan. The great facilities, devoted faculty, as
well as the breadth of diversity and competence of IMBA students all make our school a great place to further your business
education. The Student Council hopes to continue in this tradition by hosting more conferences and reaching out the qualified
applicants about the power and potential of the NCCU IMBA.

Kristy Liao Taiwan
Being on International-MBA has been an incredible journey for me, both for my professional and personal growth.
The diversified backgrounds of faculty and student body provide a truly global perspective on the dynamic business
environment. The knowledge of professors with valuable experience in real world and the flexibility of the courses structure
were absolutely amazing. I have been able to build on the skills and combine them with tools I have learned from the
program, and apply it to practical working situations. The program far exceeded my expectations.
IMBA is a unique platform to meet people with common ambition and the drive in achieving high standards. It is an amazing
environment to meet a large group of highly intelligent professionals from whom I have learned so much. More than being
classmates for two years, they are important friends and people network for me in the future. I have the confidence to take
on more responsibility and welcome new challenges at work.
International MBA 19

IMBA Alumni Association– A Gateway to Excellence

Since its establishment in 2001, the IMBA program has graduated outstanding business
professionals from across the globe in many industry sectors.  The IMBA Alumni Association
(IMBAA) was established in order to create, develop, and maintain opportunities for alumni
through a life-long partnership that is dedicated to business opportunities, professional growth,
community enhancement, and mutual support between past, present, and future IMBA students.

The association promotes the educational, professional, social, and economic interests of the
IMBA Program and its alumni. We strive to form close bonds among alumni, former students,
current students, faculties, staff, and the local community as well as the development of ongoing
operations in regional alumni chapters and other alumni groups in an effort to expand the
involvement and participation of the extended IMBA family in alumni affairs.

The IMBAA is operated in conjunction with several prominent alumni, the auspices of the Office of International Programs at
CNCCU, and a governance committee comprised of the current IMBA managing director and CNCCU top administrators. Through
the leadership of the governance committee, the IMBAA is governed by three guiding principles, namely:

Team Building
A platform by which the extended IMBA family is able to gather on a bi-monthly basis for fun, and casual events. We publish a
quarterly newsletter, utilize the IMBAA website and promote a cross section of interactive events for the IMBAA extended family
to enjoy

Business Networking
Through the establishment of a directory and various social networking tools, the IMBAA has amassed a database that helps
match business opportunities, jobs, etc. among interested individuals. With the addition of the leaders forum IMBA course,
alumni and students are able to interact freely and effectively to match their needs as they arise.

Strategic Alliances
Through strong ties with the EMBA program of CNCCU and other English speaking MBA programs in Taiwan and abroad, the
IMBAA ensures that outreach and collaboration are fluid and functional for all IMBAA members around the world, or across town.
These alliances allow IMBAA to participate in joint activities with businesses, groups and organizations that broaden our base of
both business networking and team building to the extended community.
20

Career Development and Placement Services

IMBA graduates are highly employable and sought after by the local and international business
communities. They perform outstandingly in business sectors, the academic realm, and in
government offices.

The avenue that allows IMBA graduates to access crucial post academic employment as well as
extracurricular guidance is our commitment to career development. IMBA works diligently to
prepare students with strategy and techniques to conduct successful job searches and acts as
a facilitator in making employment connections through a range of programs and services. The
full array of IMBA services is as follows:

Career Development Counseling: IMBA provides services and resources that support students in their candidacy with
graduate programs and employers. This counseling also promotes networking and collaborative thinking to opening job
opportunities to IMBA students.

Industry Academia Collaboration: IMBA seeks internships and project opportunities from enterprises for students to
apply the business concepts and methods learned in a practical way. Currently, the primary source of internships and
projects are the companies in which our alumni and EMBA students work. IMBA is keen on developing relationships
with bona fide employers who provide part-time, summer, temporary, developmental, and professional employment
opportunities to students and graduates.

Alumni Services: IMBA provides professional services to the IMBA’s alumni. IMBA alumni host regular social events, outings
where past and present students may exchange ideas, promote opportunities and collaborate on job placement initiatives.
The alumni offer direct connections to employers and business groups that current students greatly benefit from.

In addition to the IMBA program Career Development and Placement Services, the College of Commerce also offers the Office of
Student Affairs and Alumni Association (OSAAS) as a college wide, unified platform for career development. Formally established
in 2004, OSAAS is charged with combining the alumni service offerings of the collective departmental bodies of CNCCU within
an organized and professional manner to leverage and maximize the career development opportunities and linkages with the
greater alumni body of the college spanning more than 50 years.

At the University level, there is an Office of Student Affairs (OSA) that offers services in broader scope to those of the OSAAS and
IMBA career development. The OSA is offered access to multiple job placement opportunities through on campus job fairs and
specially hosted corporate showcases where top firms from around Taiwan scout for talent among the greater university pool of
students.
International MBA 21

Admissions

The IMBA program welcomes graduates of all disciplines. There is only one admission period every year, which is the fall term in
September.

The program application has both paper-based and online information forms to submit and you may download the application
forms and instructions online from the IMBA website. There are different application deadlines for local and international
applicants; please check our website for the exact dates that will be released as they become available. As a requirement set by
the Ministry of Education, a written and oral test will be administered to local applicants.

Eligible applicants are required to possess the following qualifications:
(1) Completion of or the equivalent of a four-year bachelor's degree from an accredited college or university.
(2) Minimum of three years of full-time post-baccalaureate work experience.
(3) Satisfactory previous academic achievement.

Applicants are required to submit the following application documents:
(1) Completed application form
(2) Essays
(3) Three recommendation letters
(4) Official transcripts from each college/university attended
(5) A copy of most recent university/college diploma
(6) Photocopy of TOEFL / IELTS scores or other evidence of English proficiency
(7) GMAT scores are currently not required but preferred
(8) Application fee
(9) Financial Aid package (if applicable)
(10) Proof of Financial solvency (for international applicants only)
(11) Proof of Nationality (for international applicants only)

Scott Lee Korea
It is one of the spectacular experiences for me to pursue MBA in NCCU which offers one of the most powerful international
in the world. Even though there are too many things I want to mention, but let me summarize as follows. International
experiences with terrific class mates, Leadership sharing with current CEO of global companies in Taiwan, Valuable
understanding of Global Business from Asian perspective. No matter what you imagine, there will be something beyond your
imagination here at NCCU.
The Netherlands Erasmus University, Rotterdam School of Management
Maastricht University, Faculty of Economics and Business Administration
22 Tilburg University, Faculty of Economics and Business Administration
University of Amsterdam, Faculty of Economics and Business

U.K. Aston Business School
Bradford University, School of Management
Lancaster University Management School
University of Sussex
orth America
Canada McMaster University, Michael G.DeGroote School of Business
Simon Fraser University, School of Business Administration

Program Investment The University of Western Ontario, Richard Ivey School of Business
University of Calgary, Haskayne School of Business
York University, Schulich School of Business
USA Brandeis University, International Business School
Claremont Graduate University, School of Information Science
George Mason University, School of Management
Ohio State University, Fisher College of Business
Purdue University, Krannert School of Management
Tulane University, A. B. Freeman School of Business
University of Florida, Warrington College of Business Administration
University of St. Thomas
Quality education is priceless. The IMBA program has garnered generous assistance from
University of Washington, School of Business Administration

eania sponsors to offer a cost effective program that is comparable in quality to leading global
programs, yet, at a fraction ofGriffith
Australia their cost. Business School
University,
Queensland University of Technology
The University of Queensland

The program requires a minimum of 42 credit hours for completion. The estimated cost to complete the program in two years is
shown below.

Particulars Amount

Tuition NT$ 369,600
Miscellaneous Fees 80,000
Living Expenses 360,000
Books 40,000

Other Expenses 60,000

TOTAL NT$ 909,600

* Tuition is computed based on NT$ 8,800 per credit. This is subject to change.

6
Jennifer Biondo United States
Being a part of the IMBA program at NCCU has impacted my life tremendously. The selection of classes exceeded my expectations,
7
and the professors deliver passionate and enthusiastic messages that I will truly use in my future career. The diversity of students
in this IMBA program is amazing. There are students from all over the world with different cultural, educational, and career
backgrounds. I did not expect to create such a strong bond with those in my class. We are passionate about the program and
have a “corporate/IMBA” culture that you can actually feel. This applies to all IMBA students, no matter
8
their personal schedules,
we all have opportunities to interact and participate. Everyone works cohesively as a team. This school perpetuates the real life
corporate culture found all over the world. These are real life experiences that I will take with me in my future endeavors not only
help me grow as a business woman, but as a person. Not to mention, it is a great way to network ourselves for future opportunities.

16
International MBA 23

Scholarships and Financial Aid

The IMBA program receives generous grants from well-known corporations in Taiwan, many
of which subsequently offer scholarships to eligible local and international applicants through
the IMBA scholarship. These are merit-based scholarships that offer a tuition waiver of up to
NT$200,000 a year. Applicants must complete and submit scholarship applications along with
an admissions application form to be considered for an IMBA scholarship. Please be advised that
IMBA scholarship opportunities are subject to change as the stipulations and benefits of each
scholarship may be altered by our program sponsors.

Other scholarships for international applicants are also available and a high percentage of our international students have
obtained them.

(1) The Taiwan Scholarship -
provided by Taiwan's Ministry of Foreign Affairs and Ministry of Education, which grants students NT$30,000 (approx.
US$850) per month.

(2) ICDF Scholarship -
provided by Taiwan's International Cooperation and Development Fund, which grants full scholarships to applicants
strengthening relations between Taiwan and allied, friendly nations.

David Joughin United States
Studying at NCCU has given me both a broad overview, as well as a more detailed mastery of the specific areas in which I
have chosen to concentrate. In working together with my classmates to apply this knowledge in real world simulations, I
have gained a clear insight into both Taiwanese and foreign companies. You can read about the different business practices
in Asia anywhere, but the NCCU program allowed me to put them in a cultural perspective. I highly recommend the MBA
program at Zheng Da to anyone who is serious about doing business in Asia.
24

The University

National Chengchi University
National Chengchi University (NCCU) is one of the most prestigious research-oriented centers for higher education in Asia. It was
founded in 1927 and is renowned for its work in the humanities, social sciences, and business management.

NCCU has developed and refined itself into nine colleges (Commerce, Communication, Education, Foreign Languages,
International Affairs, Law, Liberal Arts, Science, and Social Sciences), ten independent graduate institutes, and thirty-four
departments.

In terms of teaching and academic research, the university contracts more than 600 full-time professors, 70 researchers, and over
200 part-time lecturers, scholars and experts annually to conduct instruction and research.

College of Commerce
The College of Commerce at National Chengchi University (CNCCU), established in 1957, is highly regarded nationally and
internationally as the best business school in Taiwan. Our reputation is based on the caliber of our academics and students.

With eight departments, two institutions, thirteen national-level research centers, and thirty-nine multi-functional laboratories,
CNCCU has achieved an outstanding record in academic research, consulting for government policies, as well as business and
the community. The college boasts of having more than 147 professors who have earned Ph.D. degrees from world-renowned
universities. CNCCU graduates are highly employable and sought after by the local and international business communities.

Jose Rodolfo PÉrez Penabad Guatemala
Living in Taiwan and attending the IMBA Program at NCCU changed my life.  On the academic side, the knowledge I received from the
outstanding faculty has been a determinant factor for my performance as a business person.  With that knowledge and experience,
I now have the honor of leading a Latin American company doing multi-million dollar businesses with Asia.  On the human side,
every single day I lived in Taiwan felt, every time, like the best day of my life.  In Taiwan, I met the nicest people and built my strongest
friendship relationships, which will be unforgettable for me.  I will be eternally thankful with everybody at IMBA for making all this
happen.
International MBA 25

University Campus

The main campus of National Chengchi University (NCCU) is located in the southeastern suburbs of Taipei. The university
commands a beautiful view, in a peaceful setting, at the foot of Mt. Zhi-nan and is close to many tourist spots including the Zhi-
nan Temple, the Tea Display Museum, and the Taipei Zoo.

The main campus is approximately 103 hectares, with 80 hectares set aside as lush, green hillside. The Jing-mei and Zhi-nan
Rivers run through the campus forming a beautiful verdant landscape with the surrounding hills and vegetation.

Divided by Zhi-nan River, the campus offers a hill-foot side and the hillside. The hill-foot division is developed along the main axis
of Si-wei Avenue, with most university building complexes concentrated along the north-south passage. These include historical
buildings such as the Zhi-shi Building, Guo-fu Building, and Si-wei Auditorium. There are also new buildings constructed within
the past two decades, including the Chung-cheng Library, the Social Science Information Center, the General Research Building,
the College of Commerce, and the General-Purpose Building. The sixteen-story General-Purpose Building, completed and
opened in 2000, is now the landmark of the campus.

On the hillside are the Communication College Building, the Dao-fan Building, the Century Building, and the Ji-tao Building. All
of these buildings have wonderful views of the beautiful, winding Jing-mei River from the hillside.

At 5 kilometers in length, the tree-lined Beltway running through the hillside serves as the main traffic route for this campus
division. A hiker's path was also built on the hillside campus to provide leisure activities for the faculty, students and residents
from nearby neighborhoods. The vibrant academic scene in the hill-foot division and the beautiful scenery of the hillside division
combined clearly distinguish NCCU apart from other universities in northern Taiwan.

Raymond Chen Taiwan
IMBA at NCCU provided a solid ground for both professional learning and networking. I am surrounded by so many young
professionals from a wide range of industries. The dynamic student body provided venue for intellectual debates and
experience sharing in our courses. Social and community service activities planned by the school and the student council
ensure that our class is tightly bond and I can safe to say that my classmates will be my friends for life.
University of Washington, School of Business Administration

Oceania
26 Australia Griffith University, Business School
Queensland University of Technology
The University of Queensland

Housing
Particulars Amount

Tuition NT$ 369,600
Miscellaneous Fees 80,000

Living Expenses 360,000
Books housing services. International students not40,000
Our University provides dormitory and off campus residing in Taiwan are given first
priority and applications to dorm accommodations must be made at least 2 months prior to entrance
Other Expenses 60,000 to our University. There are
no coed dormitories at NCCU. Graduate students are housed in single or double rooms and rooms are furnished though students
TOTAL NT$ 909,600
must make arrangements for their own mattress, bedding, linens, etc. Laundry, food, and entertainment facilities are also
available at the dormitories, however, cooking is prohibited. For further information regarding housing and accommodations,
* Tuition is computed based on NT$ 8,800 per credit. This is subject to change.
please see the International Student Handbook, available at the Office of International Programs or on the IMBA website.

National Chengchi University Campus Map
6
1 College of Commerce
2 Yi-Xian Building 7

3 Administration Building
4 Main Library
8
5 Women's Dormitory
6 Men's Dormitory
7 Language Center
8 Back Gate 16

9 Athletic Complex
10 Swimming Pool
11 Cafeteria & Restaurants
12 Mail Room / Security
13 Computer Center
14 Si Wei Hall
9
15 Bookstore / University Co-op
16 Art & Culture Center 10

4
14 3

11

1
13 15
2
5

12

Main Gate
International MBA 27

Life in Taiwan

Taiwan's total land area is only about 36,000 square kilometers; it lies off the eastern coast of
mainland China -- a solitary island on the western edge of the Pacific Ocean. With Japan and
Korea in the north, Philippines in the south, and China in the west, Taiwan's location makes it a
perfect spot for further traveling.

The Taiwanese government has established 6 national parks and 12 national scenic areas to preserve Taiwan's best natural
ecological environments and cultural sites: Take in the splendor and sheer heights of the cliffs at Taroko Gorge; take a ride on
the Alishan train--one of only three mountain railways in the world--and experience the breathtaking sunset and sea of clouds;
hike up to the summit of Northeast Asia's highest peak, Jade Mountain. You can also soak up the sun in Kenting, Asia's version
of Hawaii; stand at the edge of Sun Moon Lake; traipse through the East Rift Valley; or visit the offshore islands of Kinmen and
Penghu. It's an awesome journey full of natural discovery!

The cultural aspects of Taiwan should not be missed. The blending of Hakka, Taiwanese, and Mainland Chinese cultures have
produced a rich plethora of cultural and social color. Whether it is religion, architecture, language, living habits, or food, it's one
big exciting melting pot!

The school campus is located right at the edge of Taipei, the capital city of Taiwan. Taipei is a lively and modern city, and is
home to approximately 6 million people. In the city, the food is exotic, the people are friendly, and there are top-notch spots for
sightseeing. Being just minutes away from the heart of Taipei, our campus provides students with the closeness and contact of
city life while maintaining the peaceful and relaxed pace of a suburb!

For more information on Taiwan, please visit the Taiwan Tourism Bureau website at:

http://www.taiwan.net.tw
Contact Us
IMBA Program
College of Commerce, National Chengchi University
64 Zhi-Nan Road, Sec. 2, Wen-Shan, Taipei, 116 Taiwan, R.O.C.
Tel: +886 2 2938 7912 Fax: +886 2 2938 7882 Email: imba@nccu.edu.tw

http://imba.nccu.edu.tw

Major Corporate Partners

TAIWAN
STOCK EXCHANGE
C100 M80 K40 C20 M100 Y100

NOTE: The contents of this brochure describe programs at the time of printing. It may be subject to change and does not serve as a contract with the university.
Should there be any inconsistencies or ambiguities in the content, the Office of International Programs, at the College of Commerce, National Chengchi
University reserves the right for final decision.