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STRATEGIC

ACTION PLAN
MIMAROPA REGION

CONSULTATION DRAFT
REGIONAL FARM TOURISM STRATEGIC ACTION PLAN (FTSAP)
PLANNING WORKSHOP TERMINAL REPORT

THIS IS A DRAFT DOCUMENT — NOT TO BE CITED (FOR CONSULTATION PURPOSES ONLY)

Copyright ©2019 DOT MIMAROPA

Imprint

Prepared and published by:

Joint-process Planning and Business Systems (JPBSystems®)


Unit 411, Pacific Century Tower, 1472 Quezon Avenue, Quezon City 1103
jpbsystems.co@gmail.com
jpbsystems.co

For:

Department of Tourism - MIMAROPA Region


#351 Sen. Gil Puyat Avenue, Makati City

Technical and Planning Consultants FTSAP Technical Working Group


Mary Ann Reyes — AGREA
Ms. Juliepearl P. Brion, MAURP
Principal Consultant Col Antonio Manuba, (Ret) — Tiyo Ninoy Integrated Farm
Frances Alison Santos — FARMTEACH Inc
Mr. Joon Mier O. da Mienta
Social Development Specialist/Communication Strategist Violet de la Cruz — DMDC Farm
Domingo de la Cruz — DMDC Farm
Rosario Gabutero — Gabutero Organic Farm Resort
Dr Romeo Cabungcal — Office of the Provincial Agriculturist - Palawan
Armando Pedrigal — Office of the Provincial Agriculturist - Marinduque
Ronnie “Bong” Royo — Provincial Tourism Office - Romblon
Ma. Isabel Castillo — Provincial Tourism Office – Occidental Mindoro
Dr Sherwin Cuasay — Provincial Tourism Office – Oriental Mindoro
Gerardo Jamilla — Provincial Tourism Office – Marinduque
Daisy Batac — Provincial Tourism Office - Romblon
Myrna Silverio — Provincial Tourism Office - Romblon
Edwina Pastrana — Office of the Provincial Agriculturist – Occidental Mindoro
Blessed Montaño — Provincial Tourism Office – Occidental Mindoro
Maribel C. Buñi — Provincial Tourism Office -Palawan

Design and Pre-press Works


PLL Publishing House
pllpublishinghouse@gmail.com
www.pllpublishing.com

Photo Credits
All photos and infographics are provided by DOT MIMAROPA, unless stated otherwise,
in which case, credits are explicitly indicated in the concerned images.

Bibliographic References
Department of Tourism (DOT) — MIMAROPA. Regional Farm Tourism Strategic Action Plan, by Juliepearl P. Brion and Joon Mier O. da
Mienta, Quezon City: JPBSystems, 2019.

All rights reserved. All information contained in this publication including but not limited to photos, graphs, maps, etc are proprietary to
the copyright holder, unless explicit attribution to contributors/sources is provided.
This report can be downloaded as a PDF file from the DOT MIMAROPA website: _____________________.
Requests for print copies of this report should be sent to ____________________

ISBN 978-x-xxxxx-xxx-x
Message of the Regional Director
About this Plan

This document has been prepared with all due diligence and

care, based on the best available information at the time of

publication. As works in farm tourism development is a

continuing effort of different stakeholders, this is a living

document that needs constant updating and revision based on

most recent data available. It is therefore expected that some

information contained herein maybe different from available

information on the ground. DOT MIMAROPA

would highly appreciate any relevant information that could

make this plan updated and accurate.

Any decisions made by other parties based on this document

are solely the responsibility of those parties. Information

contained in this document is from a number of sources

and, as such, does not necessarily represent government or

departmental policy.
CONTENTS

Situational
Analysis 4 Regional Farm
Tourism Goal
29
SWOT
Analysis 24 Action Plans 30
Implementation
Schedule
36
Situational
Analysis

Rationale

Farm Tourism is one of the emerging tourism products of the country. Republic Act
10816, also known as Farm Tourism Act of 2016 recognizes that agriculture, coupled
with tourism, is relevant in the economic and cultural development of the country as
it catalyzes agricultural development and provide additional income for farmers and
farming communities. Furthermore, Farm Tourism promotes the environmental-friendly,
efficient and sustainable farm practices wherein the benefits of tourism and agriculture are
maximized.

As the Department of Tourism takes off with its Farm Tourism program, it is necessary that
Regional Offices craft its own Strategic Action Plan, anchored to the National Plan, bearing
in mind the Region’s unique features and resources.

It shall likewise define the roles and responsibilities of the national government agencies,
local government units (LGUs), farm tourism operators, tour operators, educational
institutions, and other industry stakeholders in the implementation of the Farm Tourism
Program.

TERMINAL REPORT

6 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


The Strategic Action Plan shall cover, among others, the following areas of concern:

Investment, Promotion and Financing

Market Research, Trends, Innovations,


and Information

Accreditation of Farm Tourism Camps

Market Promotion and Development

Agriculture and Fishery Research


Development and Extension

Institutional Support

Human Resource Development

Infrastructure Support

DEPARTMENT OF TOURISM - MIMAROPA 7


Situational
Analysis

Farm Tourism Program


Agritourism Program

It is a tourism product which acts as a supplemental activity to the main activity of farming;
It involves activities that maximize the potentials of income generation of existing farms in
the country through tourism-related activities.

Objectives of Farm Tourism

1. To revive the Youth’s interest in Agriculture


• The average age of a Philippine farmer is 57 years old.
• The median age of domestic travelers was 34 years old, with about 52% belonging
to the age group of 15 to 34 years old. (PSA - 2016 HSDV)
Farm Tourism aims to bridge the gap!
2. To ensure Food Security by promoting the Best Practices and assuring continuity in
Agriculture throughout generations
3. To provide additional income stream for farmers thru:
• Pick and Pay
• Events (Agriculture, Food/Craft Shows, Harvest Festivals, Barn
• Dance, cooking demos, etc.)
• Rodeo/Ranch Skills (horseshoeing, camping, etc.)
• Animal Feeding
• Petting Zoo
• Farm Rides (horse or carabao-drawn carts, etc.)
• Horseback Riding/Carabao Riding
• Fishing
• U-Pick Operations

TERMINAL REPORT

8 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Farm Tourism Development Board

To ensure the attainment of the objectives of RA 10816, the Farm Tourism Development Board is created
which shall be attached to the Department of Tourism (DOT). The Board shall formulate plans and programs
for the development and promotion of farm tourism in the country and shall set the overall direction for the
implementation of the Plan. The Farm Tourism Development Board is composed of:

Department of Tourism (Chairperson)


„

Department of Agriculture
„

Department of Trade and Industry


„

President of Educational Institution providing farm tourism program


„

President of National Farm Tourism Organization


„

President of National Inbound tour operators association


„

President of National Federation of Farmers Cooperatives


„

Furthermore, other partner agencies are:

Land Bank of the Philippines


„

Development Bank of the Philippines (DBP)


„

Small Business Corporation (SBC)


„

Board of Investments (BOI)


„

Tourism Infrastructure and Enterprise Zone Authority (TIEZA)


„

Technical Education and Skills Development Authority (TESDA)


„

Department of Science and Technology (DOST)


„

Commission on Higher Education (CHED)


„

Phil Council for Agriculture, Aquatic & Natural Resources Research & Development (PCAARRD)
„

Bureau of Agricultural Research (BAR)


„

Agricultural Training Institute (ATI)


„

Cooperative Development Authority (CDA)


„

State Universities and Colleges (SUCs)


„

Local Government Units (LGUs)


„

DEPARTMENT OF TOURISM - MIMAROPA 9


Situational
Analysis

Farm Tourism Defined

According to Republic Act 10816, also known as Farm Tourism Act of 2016, farm tourism
shall refer to the practice of attracting visitors and tourists to farm areas for
production, educational and recreational purposes that involves any natural,
agricultural, aquatic or fishery based operation or activity

Furthermore, any activity carried out on a farm that allows visitors and tourists to enjoy
farming or fishing experience through education or leisure is called a Farm Tourism
Activity.

Farm Tourism Activities

Direct Agricultural Sales


e.g. Pick and Pay, Retail Farm Stand, Floral products, Made on site foods, Agriculture-
related crafts/gifts

Educational Activities
e.g. Farm tours, Farm work experience, Food processing demo, Cooking demo, Flower
arrangement, Wine tasting, Herbal medicine production, Green technology showcase

On-farm Entertainment
e.g. Petting zoos, Animal feeding, Animal farm rides, Crop and crop landscaping (ex.
Corn maze), Events (ex. Agriculture, Food and Craft Shows, Harvest Festivals)

Accommodation/Hospitality Services
e.g. Camping, Picnicking, Weddings, Weddings and receptions, Bed and Breakfast,
Farm Stay/Farm vacation,

Outdoor recreation
(e.g. Fishing, Birdwatching, Hiking, Biking)

TERMINAL REPORT

10 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Categories of Farm Tourism Sites

Day Farm
Farms ideal for day visits usually located near national highways and main business areas

Farm Tourism Camp/Lodge


Farms that offer accommodation and dining services, for the purpose of participating in or
enjoying interactive on-farm activities and other attractions offered to enrich the tourists’
farm life experience

Criteria and Requirements for Farm Tourism


Accreditation

Pre-entry Requirements
Safe and peaceful location
„

Accessible and not more than five (5) kilometers from the national highway.
„

Support infrastructure facilities in place


„

Documentary Requirements for Day Farm and Farm Tourism Camp/


Lodge
Mayor’s Permit
„

List of officers/owners certified under oath by the General Manager


„

DTI’s Business Name Certificate Registration/S.E.C Registration/CDA Registration


„

Proof of Training of the Owner/GM on basic farming from DA/ATI, TESDA or Local Government Units,
„
etc.

Proof of Training of staff on first aid and basic life support


„

Other documents that may be required from time to time


„

Validity of Accreditation--2 years


Accreditation Fee--Php 1,000

DEPARTMENT OF TOURISM - MIMAROPA 11


Situational
Analysis

Physical Requirements for Day Physical Requirements for Farm


Farm and Farm Tourism Camp/ Tourism Camp/Lodge ONLY
Lodge Dining facility/Restaurant offering breakfast
FACILITIES, SERVICES AND AMENITIES and farm produce
Conspicuously displayed Signages
„

Reception/ Information Counter


„ Accommodation
Tent (for farm tourism camp)
„
Parking
„
Accommodation/building materials preferably
„
Walking Trails/Walkways
„ made of indigenous materials
Multi-purpose area
„
Bedroom
Farm Guide
„ Guestrooms with locking doors
„

Farm shop/Mini Trading Area


„ Comfortable beds
„

Demonstration area
„ Clean mattresses, fresh linens and pillows with
„
cover
SAFETY AND SECURITY
Security Personnel on a 24-hour basis
„ Drinking water and glass
„

Proper and adequate lighting in Public areas


„ Clean and non-slippery floors
„

Clearly demarcated “Off Limits” areas


„ Bath towel
„

Fire fighting equipment


„ Clothes hangers/hook
„

Internal communication facilities


„ Chair
„

Readily accessible and well stocked first aid kit


„ Electrical outlet
„
available at all times Emergency lamp/torch
„
Personal protective wear/equipment for the
„
farm activities Bathroom
Attached or shared bathroom
„
Separate storage area for unused farm
„
equipment, chemicals and other farm supplies Toilet and bath with adequate supply of clean
„
water, soap and tissue
Pest control program
„

SANITATION Note:
Wash areas with ample amenities
„
Additional guidelines include keeping farm animals
Clean and well maintained restrooms with
„ secured and farm equipment properly stored and
adequate supply of water, soap and toilet parked.
paper

Proper waste management


„

TERMINAL REPORT

12 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Non-Fiscal Incentives
Of being an accredited farm site
Participation in DOT overseas sales mission and inclusion
„
in DOT/TPB promotional collaterals

Free online/print advertising newspaper


„

Priority to DOT Training Programs


„

Endorsement to other agencies/ associations, etc.


„

Steps
in Applying Online
(New and Renewal Application)

REGISTER INSPECTION & APPROVAL/ CERTIFICATE


UPLOAD
ONLINE + FINAL
DOCUMENTS EVALUATION RELEASE
FILING FEE PAYMENT

http://www.accreditationonline.tourism.gov.ph

DEPARTMENT OF TOURISM - MIMAROPA 13


Situational
Analysis

DOT Training Modules


On Farm Tourism

As part of capacity-building and institutional support to farm tourism operators, DOT Region 2 has several
training programs available to farm site operators.

Planting the Seeds of Agritourism: An Orientation on Developing Farms for Tourism


„

Effective Guest Service Seminars for Agritourism Sites/ Farm Frontliners


„

Farm/ Agritourism for Tour Guides as Continuing Education Training


„

Agritourism Product Development Seminar


„

Farm/ Agritourism Guides Training


„

TERMINAL REPORT

14 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Statistical Analysis

DOT MIMAROPA Office during the two-day planning workshop has presented the situational background of
the tourism industry in the region.

Data presented include statistics on tourist arrivals, and destination profiles.

COMPARATIVE
DATA ON 1,800,000

TOURIST
1,600,000

1,400,000

ARRIVALS 1,200,000

2016-2018 1,000,000

800,000
Palawan attracts the most number
of tourists in the region with 600,000

almost 1.6 million in 2018 and 400,000


has a positive increase for the
last three years. This is in contrast 200,000

to the slight decrease of tourist -


arrival for the rest of the region in Occidental Mindoro Oriental Mindoro Marinduque Romblon Palawan

2018. The number also shows that 2016 2017 2018

Palawan has the biggest share of 2018 data is partial and unofficial

tourists compared to the other


four provinces combined. With
vast farm lands and aquaculture
sites in the region, other provinces
should prioritize farm tourism to
boost their tourist arrivals

DEPARTMENT OF TOURISM - MIMAROPA 15


Situational
Analysis
13,804

13,695
10,571

2018 10,199 9,864

TOP 5
FOREIGN
MARKETS
CHINA KOREA USA SPAIN FRANCE

USA, Korea, France, China, and Spain are the top five foreign markets in the region in 2018, therefore,
development of farm tourism products should also take into consideration the travel preference of these
foreign markets.

Mindoro Occidental Out of the 3.4 million


5.48%

2017 Mindoro Oriental


same day visitor arrivals
in the region, 80.39% was
SAME DAY 10.15% registered in Palawan. This

VISITOR 3.4M Marinduque


1.35%
is a big percent share where
the rest of the provinces have
less than 20% share of same
ARRIVALS Romblon
2.63%
day visitor arrivals combined.
Furthermore, three out of
Palawan the top five LGUs for same
80.39%
day visitor arrivals are all in
Palawan--Puerto Princesa
City, Coron, and Narra.
1 Puerto Princesa City, Palawan
2,262,355 Calapan City and Puerto
Galera, both in Oriental
2
Mindoro, sum up the list.
Puerto Galera, Oriental Mindoro

2017 253,790
However, considering that
Calapan City is the gateway
TOP LGUs 3 Coron, Palawan
164,543
to the south as a hub of the
West Philippine Nautical
SAME DAY
Highway, this number might
VISITOR ARRIVALS 4 Calapan, Oriental Mindoro
not truly constitute tourism,
108,847
rather, transit passengers
going to Visayas region such
5 Narra, Palawan as Caticlan and Iloilo.
95,862

TERMINAL REPORT

16 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Regional Farm Tourism Data

Land Area
of Farms

MIMAROPA Region ranks fairly in terms of farm holdings across the country with 1.604 hectares average area
per farm/holding. It must also be noted that the region are primarily engaged in agricultural (The Mindoro
Island--Oriental Mindoro and Occidental Mindoro, Palawan) and fishery industry (all provinces) since the
region is an archipelago on its own.

It boasts its seven top agricultural products showing its competitive advantage in agricultural production,
therefore, the region should focus on these produce. There are existing cottage productions around the
region which could be tapped as value added products to existing farm tourism sites. Consequently, farm
tourism sites with these produce could even develop their own products as their unique selling proposition.

Rice Cashew

2016 Papaya
Banana
TOP
PRODUCTS Coconut Cassava
MIMAROPA REGION
Source: National Organic Agricultural
Program

Mango

DEPARTMENT OF TOURISM - MIMAROPA 17


Situational
Analysis

INVENTORY OF DOT
ACCREDITED For the promotion and development of farm tourism

FARM SITES in the region, DOT MIMAROPA has accredited


seven farm sites initially. This is expected to increase
significantly, once the strategic plan for farm tourism
is finalized and implemented.

PROVINCE OF
PALAWAN

In Palawan, there are three accredited farms so


far. These are Farm Teach, Javenri Harvest Natural
Farm, and Yamang Bukid Farm, all in Puerto
Princesa City.

FARM TEACH, INC.


Puerto Princesa City
28-C PEO Road, Bancao-Bancao,
Puerto Princesa, City
Francis Santos
(048) 433-1487 | 0947-7691298 |
0915-8977531

TERMINAL REPORT

18 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Of all the provinces in the region, Palawan has enjoyed the most benefits of tourism. It could be touted
as one of the more matured destinations in the region and the whole country. With the existing support
facilities (both soft and hard), the province could develop farm tourism further if it promotes it not as a
stand-alone product, but a partner product to its existing tour products. Furthermore, better accessibility to
the said farm sites should also be a priority of the LGU to optimize the tour program.

JAVENRI
HARVEST
NATURAL
FARM
Puerto Princesa City
Purok Mandaragat, Brgy. Sta. Cruz,
Puerto Princesa, Palawan
Bryan John Dizon
havenri.harvest@gmail.com

YAMANG
BUKID
FARM
Puerto Princesa City
Brgy. Bacungan, Puerto Princesa,
Palawan

0926 670 4410

DEPARTMENT OF TOURISM - MIMAROPA 19


Situational
Analysis

PROVINCE OF
MARINDUQUE

Three farm sites are also accredited in the island


province of Marinduque. These include Agrea,
DMDC Farm, and Tiyo Ninoy's Integrated Farm, all
located in the municipality of Boac.

AGREA
AGRICULTURAL
SYSTEMS INT’L,
INC. FARM
MUNICIPALITY OF BOAC
Brgy. Cawit, Boac, Marinduque
Claire Limpiada
09171240905 | (042) 3320025

TERMINAL REPORT

20 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


For decades leaps in tourist arrivals to Marinduque, a small island in the heart of the Philippines, happen
only during the Moriones Festival; which is only held in Lenten Season. This posed a dire situation in tourism
of the province year in year out. Although there are attempts to promote sites such as Maniwaya Island,
Luzon Datum, Boac Cathedral, and other nature-based and historical sites, the island province has yet
to experience its limelight. With farm tourism, this dire situation could be addressed by developing tour
programs that coincide with different planting/harvesting seasons. It would increase the number of tourism
experiences in the island. Furthermore, the issue of accessibility should be addressed both from outside
(from other provinces to Marinduque) and inside (inland transport condition) since the major shyaway of the
island is that it is too hard to reach. Therefore, by improving the accessibility facilities and increasing tour
products, tourists of the islands would be able to maximize their stay and the province would have tourist
arrivals every season of the year.

DMDC FARM
MUNICIPALITY OF BOAC
Brgy. Poras, Boac, Marinduque
Violeta Dela Cruz
0930-8817462

TIYO NINOY’S
INTEGRATED
FARM
MUNICIPALITY OF BOAC
Brgy. Tanza, Boac, Marinduque
Antonio Manuba
0919-5169644

DEPARTMENT OF TOURISM - MIMAROPA 21


Situational
Analysis

PROVINCE OF
ORIENTAL
MINDORO

In Oriental Mindoro, there is one accredited farm site, one of the pioneers in the region, the Gabutero
Organic Farm in the municipality of Bongabong.

This number could be improved since Oriental Mindoro has vast farm lands and aquaculture farms in its
sixteen municipalities and one city. The province should also tap the opportunity of being a transient site of
travellers to and from Visayas via West Philippine Nautical Highway (Batangas port-Calapan Port-Roxas port||
Bulalacao port). Oriental Mindoro has also a number of agricultural schools that could be tapped not only as
potential market, but as research and development partners.

GABUTERO
ORGANIC FARM
MUNICIPALITY
OF BONGABONG
Brgy. Bongabong, Oriental Mindoro
Nelson Gabutero
0920-9526421

TERMINAL REPORT

22 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


List of Accreditable Farm Sites

DOT MIMAROPA also intends to increase participation in farm tourism


through active accreditation programs. Some of the accreditable farms are
included in the inventory of farm sites. List of Farm Tourism Sites
Aloha Natural Farm
La Virginia Farm
Dos Four Dos Farm
Fernandez Organic Farm
Sama-sama sa Ikauunlad ng Kinabukasan ng Ating
Pamumuhay
DJMV Healing Farm
Vencio’s Garden
Mary Help of Christian Technology Center
Blue Crab Flattening Farm
M.Y. Farm
Cesar Martinez Jr. Farm

Areas for Consideration

There are quite a few Accredited and Accreditable Farm Sites in the region as of yet, so
DOT should initially focus on accrediting more farms/holdings.
Simultaneously, each farm site should consider each Unique Selling Proposition in
developing tour packages. For instance, Agrea Inc. focuses on its 'One Island Economy'
ideal. It taps/organizes farmers to develop their farming techniques. Gabutero Organic
Farm on the other hand, gives the image of a 'lolo' (grandpa) farmer who is so passionate
in his organic farming craft that he eventually opens his farm to visitors who want to learn
about it. Yamang Bukid taps on the energy and sensibility of millenials with its sunflower
garden and its LGBT-themed restroom.
Furthermore, individual farm sites should develop their own tour activities with tour routes
considering the time, space, and amenities requirements for certain number of tourists.
This must include site and visitor management, waste management, carrying capacity, and
risk management, to name a few.
In local level implementation, support services such as visitor information center;
accessibility (ports, transport services, roads, phone and internet connection); power;
linkages with national programs relating to farm tourism, should also be a priority.
Capitalizing on the existing academic institutions around the region, the LGUs could
tap them in certain areas of project implementation such as research, human resource,
market penetration, innovation and development. For new farm sites that are government
managed--DA research center, extension service; state/local university farms; institutional
arrangements must be in place to avoid additional workload to staff with a different job
specification.
DOT MIMAROPA should also intensify linkages with other national government agencies
identified in the farm tourism development act, to tap on their existing PPAs relating to
farm tourism as well as reinforce possible programs that could be developed to strengthen
farm tourism in the region.

DEPARTMENT OF TOURISM - MIMAROPA 23


SWOT
Analysis

Integral to the development and promotion of farm tourism in the region, DOT MIMAROPA has spearheaded
the formulation of the regional farm tourism strategic action plan where multi-sectoral stakeholders were
convened in a two-day planning workshop. Participants to the workshop included farm site operators,
regional field offices of national agencies, and provincial tourism and agriculture officers of the five provinces
of MIMAROPA.

During the planning workshop, SWOT analyses on the eight (8) areas of concern in farm tourism development
were conducted. The matrices below show the results of the analysis by each stakeholder.

Results Area of Concern: Planning


STAKEHOLDER STRENGTH WEAKNESS OPPORTUNITIES THREATS
FTO Provision of detailed data
NGA Structured policies and Lack of market research Foreign Aid for
guidelines for planning national planning on
and development Consolidation of information from various agriculture
agencies
Provision of projects and
activities on Farm Tourism Information dissemination to stakeholders
(Assistance) (Crop Insurance* ex. DA programs)
Benchmarking
Product Development Lack of accurate and reliable information
necessary to formulate plans and policies
High Priority of Cab Secs
(cabinet secs) on Farm
Tourism
LGU Absence of baseline data on farm DOT support to Political
tourist/farm same day visitors formulate LTDP’s and Continuity
collection of statistical
Absence of LTDP in some LGU’s data

Lack of market study to support farm DOT initiative to craft


tourism development farm tourism
development plan

The matrix of the SWOT analysis on Planning


highlights the insufficiency or non-coordination of Planning Main ISSUE:
baseline data among stakeholders as the main issue Insufficient or uncoordinated
of concern. baseline data among stakeholders

Infrastructure Support Main ISSUE:


There are infra/dev programs from
national/lead agencies, but needs
better linkages and distribution
among stakeholders
TERMINAL REPORT

24 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP Product Development and Market
Promotion Main ISSUE:
Results Area of Concern: Infrastructure Support
STAKEHOLDER STRENGTH WEAKNESS OPPORTUNITIES THREATS
FTO Potable Water Source Frequent black outs* solar*
possible solution
Accessibility from farm to market

Signage leading to farm sites

Lack of funds//financial assistance


Green house specially for farm tourism

Communication-phone line/mobile
signal/internet signal
NGA NGA + DPWH Convergence Foreign Aid
such as:
- Tourism Roads Special Programs for infra
- Agricultural (FMR) development
(Build,Build,Build)
TIEZA – Endorsement for road
development
LGU LGU priority for infrastructure Insufficient power supply in some areas Presence of convergence Political situation in
development projects on connectivity different LGUs that
affect implementation of
Poor road network connecting farm tourism
plans
site
Planning Main ISSUE: Change of political
Insufficient or uncoordinated
leadership and
development thrusts
baseline data among stakeholders
and policies

For Infrastructure support, the main issue focuses on Infrastructure Support Main ISSUE:
the lack of better linkages and proper distribution of There are infra/dev programs from
programs among stakeholders. national/lead agencies, but needs
better linkages and distribution
among stakeholders

Product Development and Market


Results Area of Concern: Market
ProductPromotion
Development andMain
Market
ISSUE:Promotion
and Development
Promotion
STAKEHOLDER STRENGTH WEAKNESS Strong potential for prod
OPPORTUNITIES dev; needs
THREATS
FTO Availability of accommodation Farm to market accessibility – perishable focus/strength in packaging
Improve the livelihood of Peace andand
order
facilities goods the community Access to
promotion
Travel time – mostly one hour Peace and order hospital/doctor/first
(Palawan/Mindoro) No website and promotional items (*except aid
AGREA) Agricultural and Fishery Research Weather
Untrained guides conditions(mdq)
Long duration of travel time(Marinduque) Development Main ISSUE:Frequent black outs
NGA Trade Promotions and Only few qualified in the program due to lackAvailability of technology and
GMP- good manufacturing
Marketing Activities (DTI-led; of accreditation (ex. FDA – numerous reqt’s ) practice (like GAP);
regional. prov’l trade fairs) *FDA accreditation is a reqt’ for trade fair
innovative practices
assistance in lab analysis
but more
ACE PRO (DA-DTI participation opportunities on standardization
for shelf life extension;
convergence – 1M/prov Packaging
and and label of good practices
codification
budget) design dev (prod dev’t);
There is now a
regional/field office of FDA
Planning Main ISSUE: to facilitate accreditation
and line services
Insufficient or uncoordinated Dev’t of NGA-managed
baseline data among stakeholders farm tourism sites
LGU Willingness of farm owners to Absence of farm tourist circuits Presence of financing Conversion of agri
establish a farm tourism site Lack of thematic products for farm tourism programs for farm tourism lands for industrial
Infrastructure Support
Rich and diverse naturalMain ISSUE:
sites development and commercial
There are infra/dev programs
resources from
Lack of tour packages that include visit to Dev’t of LGU-managed purpose
Areas potential for farm farm tourism sites farm tourism sites
national/lead
tourism development
agencies, but needs
Lack of promotions and marketing initiatives
better
Presencelinkages andfarm
of SMES near distribution
tourism sites
among stakeholders

Market
ProductPromotion
Developmentandand Market The main issue for Market Promotion and
Development Main
Promotion Main ISSUE:
ISSUE: Development centers on the need for strong focus
Strong potential for prod dev; needs on packaging and promotion of farm tourism
focus/strength in packaging and products and services.
promotion

Agricultural and Fishery Research


Development Main ISSUE:
SWOT
Analysis
Planning Main ISSUE:
Results Areaorofuncoordinated
Insufficient Concern: Agriculture and Fishery Research Development
baseline data among stakeholders

STAKEHOLDER STRENGTHSupport
Infrastructure Main WEAKNESS
ISSUE: OPPORTUNITIES THREATS
FTO Not codified – innovation (except AGREA) Partnership with other
There are infra/dev programs from institutions (universities,
national/lead agencies, but needs colleges, govt agencies)
NGA
LGU better linkages
Available and distribution
and matured Available support from Political situation in
among stakeholders
technology on agriculture NGA’s different LGUs that
and fisheries affect
Presence of research implementation of
Product Development and Market institutions to finance plans
Promotion Main ISSUE: researches related to farm
tourism Change of political
Strong potential for prod dev; needs leadership and
focus/strength in packaging and Academe-assisted RD on development
Farm tourism enterprise thrusts and policies
promotion

Agricultural and Fishery Research


Standardization and codification of good practices
Development Main ISSUE:
has become the main issue identified in Agricultural
Availability of technology and and Fishery Research Development, as an area of
innovative practices but more concern of farm tourism.
opportunities on standardization
and codification of good practices

Results Area of Concern: Human Resource

STAKEHOLDER STRENGTH WEAKNESS OPPORTUNITIES THREATS


FTO Lack of training of staff/lack of qualified
staff – hiring of staff (more on manpower
retention due to unsustainable income)
NGA Provision of Human Capability Limited Manpower – Labor Shortage Change of
Building Trainings Administration –
Continuity of Project
Implementation
LGU Available manpower that can Lack of capability training programs Alternative livelihood, Political situation in
be trained in farm tourism focused on farm tourism additional income for different LGUs that
sector farmers, workers affect
implementation of
Lack of harmonization/convergence of cap Harmonization/convergen plans
dev programs ce for capability-building
thru PTOs/P-Agri Change of political
*non-continuance of programs due to lack leadership and
of designated officers-in-charge for tourism development thrusts
or officers are untrained for the job and policies

Human Resource Main ISSUE: Another lack of coordination has been the identified
Weak coordination of cap dev issue in human resource development, where there
programs from lead agency to is a weak coordination of capacity development
programs from lead agencies to stakeholders.
stakeholders

Tourism Standard Main ISSUE:


few partakers in accreditation
TERMINAL REPORT
programs (needs more
26 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP
engagement to potential
stakeholders)
Results Area of Concern: Tourism Standards

STAKEHOLDER STRENGTH WEAKNESS OPPORTUNITIES THREATS


FTO Quality standards Not yet certified by GAP (good agri
practices) – but practicing
NGA Structured Standards for Farm No strict enforcement of laws
Tourism

Progressive Accreditation
System
LGU Accredited tourism sites in Few accredited farm tourism sites Political situation in
some areas (ATI, TESDA and different LGUs that
DOT) affect
implementation of
plans
Human Resource Main ISSUE:
Weak coordination of cap dev Change of political
leadership and
programs from lead agency to development thrusts
stakeholders and policies

Tourism Standard Main ISSUE: For promotion of Tourism Standards in farm tourism,
few partakers in accreditation identified main issue during the SWOT analysis was
programs (needs more the lack of engagement to potential stakeholders
engagement to potential as shown by very few partakers in accreditation
stakeholders) program of the DOT.

Investment Promotion and Financing


Incentives Main ISSUE:
limited linkages between providers
of financing options and
stakeholders
Results Area of Concern: Investment Promotion and Financing Incentives
Institutional Support Main ISSUE:
weak linkages and harmonization
STAKEHOLDER of available support mechanism
STRENGTH WEAKNESS OPPORTUNITIES THREATS
FTO Availability of Financial capital
NGA
among lead agencies
Specific loan facility for farm
and between
Limited to no knowledge Financial Aid
them-Financing
owners and stakeholders
arm of DTI Info/IEC campaign to
(ex. Small Business Corp; 2M stakeholders on grants
max loan for FTO) Ex. Philippine Crop
Human Resource Main ISSUE:
Insurance Corporation
Weak coordination
Investment Incentives for of cap dev
programs
Farm Tourism from lead agency to
LGU Presence of existing and Limited farm tourism investment packages Assistance in product Political situation in
stakeholders
potential farm sites development and value different LGUs that
adding from NGA’s affect
Agriculture
Tourism as economic
Standard Main ISSUE: implementation of
driver in the region Financing incentives plans
few partakers in accreditation related to CCA measures
programs (needs more Change of political
engagement to potential leadership and
development thrusts
stakeholders) and policies

Investment Promotion and Financing SWOT analysis matrix of Investment Promotion and
Incentives Main ISSUE: Financing Incentives shows limited linkages between
limited linkages between providers providers of financing options and stakeholders as
of financing options and the main issue.
stakeholders

Institutional Support Main ISSUE:


weak linkages and harmonization
of available support mechanism
among lead agencies and between
them and stakeholders DEPARTMENT OF TOURISM - MIMAROPA 27
SWOT
Analysis

Results Area of Concern: Institutional Support


STAKEHOLDER STRENGTH WEAKNESS OPPORTUNITIES THREATS
FTO Linkages among FTOs to boost
competitive edge
NGA *farm tourism interventions for research Duplication of Projects, Linkages Presence of a Regional Inter-Agency
stations are already included in Agriculture & among NGAs concerned (ex. cap Technical Working Group for Farm
Fishery Modernization Plan 2018-2022 dev programs) Tourism
RDP (regn’l dev’t Plan – NEDA) – Agriculture Influx of Tourist Arrivals
and Tourism Only few qualified in the program Convergence Program, Partnership
Industry Clusters Program (under DTI) due to lack of accreditation (ex. FDA among NGAs
Human Resource Main ISSUE:
Investment Incentives for Farm Tourism – numerous reqt’s ) Enhanced or improved legislative
ACE PRO (DA-DTI convergence – 1M/prov
Weak coordination of cap dev *FDA accreditation is a reqt’ for policies on agriculture and tourism such
budget) trade fair participation as Organic Agriculture Act, Farm
programs from lead agency to
Formulation of NTDP Tourism Act.
DOT Accreditation System Non sync of sched GMP- good manufacturing practice (like
stakeholders
Rules of Agri-farm Tourism Political Situation GAP); assistance in lab analysis for shelf
Human Capability on Farm Sites Change of Administration – life extension;
Trade Promotions and Marketing Activities Continuity of Project Implementation Packaging and label design dev (prod
Tourism Standard Main ISSUE:
(DTI-led; regional. prov’l trade fairs) dev’t);
few partakers in accreditation
Convergence Programs between FT lead There is now a regional/field office of
agencies (DA-DOT) FDA to facilitate accreditation and line
programs (needs more services
LGU Presence of tourism, agricultural and fishery Absence of plantilla positions for
engagement to potential Enabling law for farm tourism Political situation in
councils in some areas tourism officers in some LGU’s development (incentives for different LGUs that
stakeholders) (Tourism Offices not Operation/Business Permits) Ex. affect implementation
Presence of research/academic insti institutionalized) Ordinances incentivize FTOs of plans
(agricultural schools) that could provide Lack of awareness on farm tourism Change of political
Investment Promotion and Financing
technical assistance in farm tourism development Farmers may be formed into leadership and
development Limited linkages with existing cooperatives/associations (via DA/DOT) development thrusts
Incentives Main ISSUE: academic insti w/in the locality Presence of incentive mechanism from and policies
limited linkages between providers Non compliance to RA 9593, RA NGA’s and LGU for farm sites
10816 and Organic Farm Law
of financing options and
stakeholders

Institutional Support Main ISSUE: The main issue in Institutional Support centers
weak linkages and harmonization on weak linkages and harmonization of available
of available support mechanism support mechanism among lead agencies in farm
among lead agencies and between tourism and between them and farm tourism
them and stakeholders operators.

TERMINAL REPORT

28 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Regional Farm
Tourism Goal
GOAL SETTING

During the goal and objective setting workshop, participants adapted the goal of farm tourism in the region
from the vision of National Tourism Development Plan.

Initially, four goal statements were formed, each one reflecting the idea of inclusivity and sustainability
coming from the NTDP vision.

NTDP Vision
A globally competitive, environmentally
sustainable and socially responsible tourism
industry that promotes inclusive growth through
employment generation and equitable
distribution of income thereby contributing to
building a foundation for a high-trust society.

FTSAP GOAL SETTING WORKSHOP


Key words: INCLUSIVITY and SUSTAINABILITY

1. To promote opportunity for inclusive growth and sustainable farm tourism development in
MIMAROPA Region by 2026, through convergence of programs and strong linkages of support
among stakeholders, and engagement of more partakers from the community through active
accreditation programs

2. To become a premiere farm tourism destination that contributes to regional development and
inclusive growth through increased livelihood, employment, and economic opportunities

3. Promotion of Farm Tourism as a viable business enterprise

4. To be a responsive enterprise in the region through partnerships of stakeholders in the promotion


of tourism industry

After a series of deliberations, the plenary agreed to


adapt a simpler and concise goal statement, found
below.

FTSAP GOAL
Develop and promote farm
tourism as a sustainable and
inclusive industry
Action Plan

The action planning workshop focuses on identifying action steps from each of the eight areas of concern of
farm tourism development.

The eight areas of concern as identified in Farm Tourism Act of 2016 are as follows:

AREAS OF CONCERN
Planning [Market Research and Information] Human Resource Development

Infrastructure Support Tourism Standards [Accreditation]

Market Promotion and Development Investment Promotion and Financing Incentives

Agriculture and Fishery Research Development Institutional Support

Action NGA
The planning process involves a three-
Planning
way exchange of ideas and concerns
among three groups of stakeholders: Process
those coming from the national
government agencies (NGAs), the local
government officials (LGUs), and the
farm tourism operators (FTOs)

FTO LGU

TERMINAL REPORT

30 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Summary of each strategic actions are
collated by each stakeholder group
— NGAs, LGUs, and FTOs in a tabular
matrix presented below.

n NGA AREAS OF CONCERN COVERED

ning
ss STRATEGY: DEVELOP A FARM TOURISM INFORMATION SYSTEM

SUCCESS INDICATOR: Established centralized farm tourism information system (Complete, updated available data)

Funding Other Resources Potential Stakeholders to be


Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
Limited

FTO LGU
funds
TIEZA, DA, DTI,
Formulation of a technical available NGAs. Provincial Once (2nd Quarter of
DOT PSA, DOST, ATI, 50, 000 Manpower
working group Incomplete Representatives 2019)
DILG
attendance
of the TWG
Formulation of guidelines
including report template,
assessment and inventory
Depending on the Late
of database (cloud storage Once (2nd Quarter of
TWG area of concern per submission NGAs, PTOs, LGUs
facility) 2019)
NGA of reports
(needed and available
information)

Implementation of data
gathering and DOT DOT via PTOs Quarterly
consolidation of reports
Mid and Year end
Conduct of Assessment TWG
Meeting

AREAS OF CONCERN COVERED

on NGA
ning STRATEGY: PROVIDE ASSISTANCE TO FARM TOURISM OWNERS FOR PRODUCT AND MARKET DEVELOPMENT
THROUGH PROGRAMS AND PROJECTS SUCH AS OTOP NEXT GEN, ACE PRO, TIEZA-ENDORSEMENTS,
ess DOT FARM TRAININGS.

SUCCESS INDICATOR: Increase in average length of stay among farm tourism sites. Increase domestic sales and tourism receipts
(Complete, updated available data)

Funding Other Resources Potential Stakeholders to be

FTO LGU
Action Steps Lead Support Requirements Needed Barriers informed/involved Frequency

One Town One Product LGUs, MSMEs,


(OTOP) Next Gen DTI Local Fund of DTI Farmers Regularly from 2020
DOT Capacity building
programs on tourism Training facilitator
product development and from DOT
other product and mark DOT Local Fund of DOT FTOs, LGUs Regularly from 2019
Assistance to CARP
Enterprises Program DTI Local Fund of DTI FTOs, LGUs Regularly from 2019

DEPARTMENT OF TOURISM - MIMAROPA 31


Action Plan

AREAS OF CONCERN COVERED

n NGA
ning STRATEGY: INTENSIFY LINKAGES BETWEEN PROVIDERS OF FINANCING OPTION AND STAKEHOLDERS.

ess SUCCESS INDICATOR: Amount of loans facilitated (Financing Arm), numbers of farm establishments assisted (DA)
Funding Other Resources Potential Stakeholders to be
Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
Conduct of Campaign Local Fund of DTI
Other financing Project/Concept LGUs, MSMEs,
Advocacy on credit loan DTI and other financing Regularly from 2019
Institution Proposal Farmers
application institutions
Agricultural Credit Policy

FTO Council
Application to Registry
System for Basic Sectors
in Agriculture (RSBSA)
DA LGU Local Fund of DA Farmers Regularly from 2019

Philippine Crop Insurance


DA Local Fund of DA Farmers Regularly from 2019
Corporation
Assist in formulating Local Fund of DTI
Other financing
proposals for credit loan DTI and other financing FTOs Regularly from 2019
Institution
application institutions

n NGA
AREAS OF CONCERN COVERED

ning
STRATEGY: ENCOURAGE OTHER FARM SITES TO BE ACCREDITED BY DOT and DA

ess SUCCESS INDICATOR: Increased number of DA and DOT Accredited Farm Sites

Funding Other Resources Potential Stakeholders to be


Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
Re-Assessment of farm sites before
GAPs Certification by DA Bureau of
DA Local Fund of DA LGUs, Farmers Regularly from 2019

FTO LGU
Agriculture and Fisheries Standards
(BAFS)
Conduct of mobile accreditation to Local Fund of
DOT Farm Owners, LGUs Regularly from 2019
encourage Farm Owners DOT
ATI Accreditation of Learning Sites DA ATI Fund DOLE, TESDA, DA Regularly from 2019

TERMINAL REPORT

32 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


AREAS OF CONCERN COVERED

LGU
STRATEGY: INTENSIFY DATA GATHERING AND INFORMATION GENERATION

SUCCESS INDICATOR: Established efficient data management system


Funding Other Resources Potential Stakeholders to be
Action Steps Lead Support Frequency

NGA
Requirements Needed Barriers informed/involved
inventory of supply and demand Regularly from
LGU Local Fund of LGU FTOs, DOT
data Q1 2020
enactment of local tourism Regularly from
LGU Local Fund of LGU FTOs
statistics ordinance Q1 2020
mentoring and coaching on local
tourism statistics generation Regularly from
LGU DOT Local Fund of LGU LGUs, FTOs
(both for LGU and Private Q1 2020
Sector)
Local Tourism Statistics Regularly from
DOT LGU Local Fund of DOT LGUs, FTOs
Generation Seminar Workshop Q1 2020
Local Fund of DOT,
Website Portal and Mobile Apps DOT LGU, DICT DOT, LGUs, FTOs 2020
LGUs and DICT

LGU AREAS OF CONCERN COVERED

STRATEGY: STRENGTHEN INSTITUTIONAL CAPACITY AND SUPPORT MECHANISM


FOR FARM TOURISM DEVELOPMENT

SUCCESS INDICATOR: Established Capacity Building Programs and Program Management for Farm Tourism

NGA
Funding Other Resources Potential Stakeholders to be
Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
Initiate IEC and collaboration
200K per M-LGU per Regularly from
efforts among farm tourism LGU DOT DOT, FTOs
year Q1 2020
stakeholders
Local Fund of LGUs Regularly from
Create incentive system LGU NGAs NGAs, FTOs
and NGAs Q1 2020
Local Fund of LGUs Regularly from
Capacity Development LGU NGAs NGAs, FTOs
and NGAs Q1 2020
Regularly from
Organizational Development LGU Local Fund of LGU NGAs, FTOs
Q1 2020
Regularly from
Policy Development/Reforms LGU Local Fund of LGU NGAs, FTOs
Q1 2020

LGU AREAS OF CONCERN COVERED

STRATEGY: DEVELOP AND ENHANCE FARM TOURISM SITES

SUCCESS INDICATOR: Established Farm Tourism Sites and Farm Tour Packages

Funding Other Resources Potential Stakeholders to be


Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
Mainstreaming of farm tourism
Local Fund of LGUs Regularly from
among tourism stakeholders NGAs, FTOs
and NGAs Q1 2020
(Awareness) LGU DOT
Development of tour packages Regularly from
Local Fund of LGU NGAs, FTOs
with farm tourism as highlight LGU DOT Q1 2020
Awareness on different infra
Local Fund of LGUs Regularly from
programs of NGA’s NGAs, FTOs
and NGAs Q1 2020
(Convergence Forum) LGU NGAs
Action
Action
Planning
Plan
NGA

Process

AREAS OF CONCERN COVERED

FTO LGU
Action NGA
STRATEGY: IMPLEMENTATION OF PROPER & DETAILED LOG OF TOURIST COMING IN

SUCCESS INDICATOR: Updated data upon request

Planning Action Steps


standard format given by DOT
Lead
FTOs
Support
DOT
Funding
Requirements
Local fund of FTO
Other Resources
Needed
Potential
Barriers
Stakeholders to be
informed/involved
Frequency
DOT, LGUs, FTOs From March 2019

Process
implementation of detailed log
information dissemination
FTOs
DOT PFTO
Local fund of FTO
Local fund of FTO
From March 2019
DOT, LGUs, FTOs From March 2019

AREAS OF CONCERN COVERED

FTO LGU
STRATEGY: IDENTIFY GOVT PROJECTS

SUCCESS INDICATOR: Availed govt project/strengthened linkages with govt agencies

Action Action Steps


apply/avail of the applicable
NGA
Lead Support
Funding
Requirements
Other Resources
Needed
Support and
Potential
Barriers
Stakeholders to be
informed/involved
Frequency

Planning
project. strengthen linkages with
govt agencies
FTOs NGAs, LGUs Local fund of FTO
assistance
Monitoring and
evaluation of the
DOT, LGUs, FTOs From Q3 2019

As soon as the
project is

Process
implement the project FTOs NGAs, LGUs Local fund of FTO NGAs, LGUs
implemented approved and
project budget is release

AREAS OF CONCERN COVERED

FTO LGU
STRATEGY: DEVELOP WEB PAGE FOR FARMS

SUCCESS INDICATOR: Established farm site web page; increase in tourist arrival
Funding Other Resources Potential Stakeholders to be
Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
link with universities/colleges Universities near
FTOs NGAs, LGUs Local fund of FTO HEIs Q2 2019
thru internship the farm
Universities near Regularly from
develop the web page FTOs NGAs, LGUs Local fund of FTO HEIs
the farm Q2 2019

TERMINAL REPORT

34 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Action NGA
Planning
Process

AREAS OF CONCERN COVERED

FTO LGU
STRATEGY: DEVELOP FARM TOUR PACKAGE

SUCCESS INDICATOR: Available farm tour packages; increase in tourist arrival

Action Action Steps


link with other accredited farm
NGA Lead Support
Other Farm
Funding
Requirements
Other Resources
Needed
Potential
Barriers
Stakeholders to be
informed/involved
Frequency

Planning
tourism areas and tour operators
(restaurants; hotels; van rentals)
develop the tour package that will
FTOs
Tourism
StakeholdersLocal fund of FTO
Other Farm Tourism
Stakeholders Q2 2019

enhance the specific identity of the Other Farm Tourism Regularly from

Process
farm (unique selling proposition) FTOs Local fund of FTO Stakeholders Q2 2019

AREAS OF CONCERN COVERED

FTO LGU
Action NGA
STRATEGY: CODIFY GOOD AND INNOVATIVE PRACTICES IMPLEMENTED IN THE FARM

SUCCESS INDICATOR: Innovation published and shared

Planning Action Steps Lead


identify the innovative practice FTOs
Support
Funding
Requirements
Other Resources
Needed
Potential
Barriers
Stakeholders to be
informed/involved
Frequency
Q4 2019

Process
organize a write-up of the
innovative practices – patent of FTOs
the process
Fare/patent fee Staff/manpower
Research institutions, Regularly from
DA, DOT Q2 2019

AREAS OF CONCERN COVERED

FTO LGU
STRATEGY: TRAIN STAFF (TOUR GUIDES; CUSTOMER SERVICE; GENERAL WORKPLACE SAFETY AND OTHERS)

SUCCESS INDICATOR: Successful tour package/client satisfaction


Funding Other Resources Potential Stakeholders to be
Action Steps Lead Support Frequency
Requirements Needed Barriers informed/involved
Local Fund of Regularly from
request training FTOs DOT/DA/DTI
DOT/DA/DTI Q2 2019
Local Fund of Regularly from
identify staff to be trained FTOs DOT/DA/DTI
DOT/DA/DTI Q2 2020

DEPARTMENT OF TOURISM - MIMAROPA 35


Implementation
Schedule

Farm Tourism MANAGEMENT ORGANIZATION

Based on the present scope of agency mandates, and trans-boundary concerns on farm
tourism development, a multi-sector and multi-level organization would be needed in the
meantime to manage. The regional tourism office can lead this organization — similar to
the Provincial Mining Regulatory Board or the Davao Gulf Management Council. This will
allow for development initiatives to proceed faster, facilitate cross-boundary coordination,
enforcement, monitoring and evaluation, and lateral stakeholder collaboration.

Phase 1 — Establishment of Farm Tourism


Management Council (FTMC)

Outputs/ Key Performance


Phases and Steps Activities
Indicators

Establish Establish the Regional Farm Tourism • Established Farm Tourism


management body Management Council Management Council
• Secretariat from DOT

Develop data bank of Set-up initial database facility Readily available database for
National-Provincial- review and reference in actions
Local Plans to pertaining to farm tourism issues
harmonize action
plans
Assessment of Finalize assessment of farm tourism Updated list of Farm Tourism Sites
Accredited and sites and applicants
Accreditable Farm
Tourism Sites
Applications not yet
approved to identify
new farm tourism sites

TERMINAL REPORT

36 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


THE REGIONAL FARM TOURISM
MANAGEMENT COUNCIL (FTMC)
The FTMC is responsible for strategic
planning, overall coordination and policy
making. It may assume the following specific
functions:
Overall coordination and policy-making;
„ other information and pursue relevant
research in aid of area management;
Ensure accountability of co-management
„
through overseeing local arrangements; Mobilize
„ composite monitoring and
evaluation team for regular evaluation
Formulation
„ of operational policies/
of farm tourism status;
procedures for the farm tourism management
and Provision of technical assistance, Apply national regulatory standards;
„
research and other ICT support
Capacitate the farm tourism operators
„
Guide the formulation/updating of farm
„ through training, accreditation, education
tourism management plans; and promotion programs; and
Mediate inter-LGU concerns
„ Closely coordinate with other region and
„
inter-agency bodies with relevant
Maintain
„ region-wide database on
functions or plans on farm tourism such as
farm tourism resources, spatial data, and
the DA, DTI, DOST, DAR and such.

Technical Assistance Implementation Schedule


roles of national and

Institutionalizing
Organizing

Evaluating
Stabilizing
Proposed

Quickwin

Roles of FTMC local government, Year 3-4


Budget

Year 2

Year 5

Year 6
Y1

NGOs, academe, and


donors
Stipulated in Section-'Farm • Provide technical
Tourism Management guidance
Organization' of this plan • Assist to set-up 100,000 X
management
bodies
Source-out or link farm tourism Funding and technical
data and National-Provincial- assistance
Local plans with a CMS 1,000,000 X

Facilitate Farm Tourism Technical guidance


Site application approval/ in farm tourism
disapproval and advise application
disapproved proponents on assessment 2,000,000 X
how to enhance the proposal
to meet the requirements of a
suitable farm tourism site.

DEPARTMENT OF TOURISM - MIMAROPA 37


Implementation
Schedule

Phase 2 — Action Plan and Project Implementation

Outputs/ Key Performance


Phases and Steps Activities
Indicators

Link/harmonize with existing national


and local plans, both from NGA and
LGUs, and programs that are related to
farm tourism such as, but not limited to:
• National Tourism Development Plan
(DOT)
• Tourism Master Plan (DOT/LGU)
• Agricultural Credit and Financing • Partner/extension
Plan harmonization
Programs (DA) programs with Farm
with other agencies
• Agriculture and Fishery Tourism Management and
and LGUs
Modernization Plan (NEDA) Development
• Industry Cluster Program (DTI)
• ACE PRO (DTI)
• OTOP Next Gen (DTI)
• Crop Insurance (PCIC)
• CARP Enterprise Program (DA)
• GAP Certification (DA)
• CAPE/MPEX Program (DOST)

TERMINAL REPORT

38 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Implementation Schedule
Technical Assistance
roles of national and

Institutionalizing
Proposed

Organizing

Evaluating
Stabilizing
Quickwin
Budget

Year 3-4
Roles of FTMC local government,

Year 2

Year 5

Year 6
Y1
NGOs, academe, and
donors

• Funding assistance
• Technical assistance
• Facilitate implementation of
• Manpower 3,000,000 X X X X X
such programs
assistance

DEPARTMENT OF TOURISM - MIMAROPA 39


Implementation
Schedule

Phase 2 — Action Plan and Project Implementation

Outputs/ Key Performance


Phases and Steps Activities
Indicators

• IEC materials developed and


• Develop IEC materials about distributed in communities
Information,
farm tourism with different encompassing different sectors
education, and
approaches for each type of such as educational sector,
communication
market business sectors, and local
government units

• Capacity building programs


for potential farm tourism
operators in management and
development of their farm sites
such as, but not limited to: • Development of modules
• Tour guiding and effective • Capacity building workshops
Capacity-Building
customer service training conducted
Program
• Planting the seeds of • Actual outputs of farm tourism
Agritourism operators in each program
• GAP certification
• Tour Product Development
• Marketing and Promotion
• Site and Visitor Management

TERMINAL REPORT

40 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Implementation Schedule
Technical Assistance
roles of national and

Institutionalizing
Proposed

Organizing

Evaluating
Stabilizing
Quickwin
Budget

Year 3-4
Roles of FTMC local government,

Year 2

Year 5

Year 6
Y1
NGOs, academe, and
donors

• Technical
• Facilitate the development
Assistance in
and distribution of the IEC
developing IEC
materials
• Funding assistance
• Enjoin the support of
• Assistance in
communities in promoting 1,000,000 X X X
widening the
farm tourism
reach of the
• Disseminate reports on the
IEC materials to
status of Farm Tourism in
different sectors of
the region
society
• Technical and
• Facilitate the development assistance in the
of modules development of
• Facilitate the workshops to modules
be conducted • Technical
• Prepare accomplishment assistance in
reports of the actual facilitating the
5,000,000 X X X
workshops workshops
• Highlight the best practices/ • Conducting of
outputs developed by assessment and
participants that could be evaluation of
adapted/replicated in other success of the
farm tourism sites capacity-building
programs

DEPARTMENT OF TOURISM - MIMAROPA 41


Implementation
Schedule

Phase 2 — Action Plan and Project Implementation

Phases and Steps Activities Outputs/ Key Performance Indicators

• MOA/MOU with academic and research


Academic and research institutions
institutions engage in • Database of research works, conference
research, innovative proceedings, publications, and
Partnership and practices, presentation in technology developed pertaining to farm
Collaboration conferences, publication tourism in the region
Program of studies and developing • Actual prototype, program developed,
technology in management patented inventions by academic
and development of farm institutions that could be utilized in
tourism in the region developing and managing farm tourism
in the region

Enact ordinances for FTSAP


implementation
• Ordinances enacted
Legislation and Issue permits and
• Permits and agreements issued for farm
regulation agreements for for farm
tourism development
tourism consistent with the
FTSAP

Enforce farm tourism


laws and consider giving
incentives to entities with • Ordinances enforced
good practices in farm • List of incentives given to law abiding
Enforcement tourism management and entities
development while exact • List of fines/fees or disincentives given to
fines/fees or disincentivise law transgressing entities
entities which transgress the
law

TERMINAL REPORT

42 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Implementation
Schedule
Technical Assistance
roles of national and

Institutionalizing
Proposed

Organizing
Roles of FTMC local government,

Evaluating
Stabilizing
Quickwin
Budget

Year 3-4
Year 2

Year 5

Year 6
NGOs, academe, and

Y1
donors

• Facilitate agreements/
understandings with
• Research grants
academic institutions
• Conference
• Facilitate knowledge transfer
presentation
through maintaining and 5,000,000 X X X
assistance
updating the databank
• Publication
• Facilitate sourcing of
assistance
funds for research and
development

• Participate in decision- • Technical


making process in the assistance in the
enactment of ordinances formulation of
and issuance of permits and ordinances 500,000 X X
agreements • Provide sample
• Endorse and implement best practices in
ordinances similar cases

• Participate in decision-
• Assist in
making process of
coordination with 10,000,000 X
enforcement
other stakeholders

DEPARTMENT OF TOURISM - MIMAROPA 43


Implementation
Schedule

Phase 2 — Action Plan and Project Implementation

Phases and Steps Activities Outputs/ Key Performance Indicators

• Review implementation
progress of FTSAP
• Prepare Annual
Investment Plan • Annual Investment plan prepared
• Identify staffing • Staffing requirements satisfied
Annual program
requirements • Operation and maintenance
preparation and
• Identify operation requirements satisfied
budgeting
and maintenance • Sourced finding for capital outlay
requirements • Special projects developed
• Identify capital outlay
requirements
• Identify special projects

• Collect up-to-date farm


• Updated farm tourism statistics
tourism statistics
• Updated farm tourism database
• Update farm tourism
Information • Updated farm tourism maps
databank
Management • Quarterly monitoring report
• Institutionalize
• Annual evaluation report
Management Information
• MIS operational
System (MIS)

TERMINAL REPORT

44 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Implementation Schedule
Technical Assistance
roles of national and

Institutionalizing
Proposed

Organizing

Evaluating
Stabilizing
Quickwin
Budget

Year 3-4
Roles of FTMC local government,

Year 2

Year 5

Year 6
Y1
NGOs, academe,
and donors

• Conduct council review


of the implementation
progress
• Develop Annual Investment
Plan • Technical and
• Allocate budget for funding assistance 500,000 X X X X
programs and projects • Policy guidelines
• Commit staff in operation
and maintenance
• Source funding for projects
that require capital outlay

• Technical
assistance in
designing MIS
• Process data into useful
• Assist in
information 4,000,000 X X X X
maintaining
• Facilitate knowledge transfer
databank
• Provide training in
MIS

DEPARTMENT OF TOURISM - MIMAROPA 45


Implementation
Schedule

Phase 3 — Monitoring and Evaluation

Outputs/ Key Performance


Phases and Steps Activities
Indicators

• Conduct quarterly monitoring


of farm tourism sites/products • Report of monitoring activities
• Conduct annual evaluation of • Evaluation report of the
the effectiveness of the action effectiveness and challenges in
Monitoring and
plan, programs and projects implementing FTSAP
evaluation
• Partner with higher educational • MOA/MOU with HEIs in the
institutions (HEIs) in the conduct of monitoring and
conduct of monitoring and evaluation activities
evaluation activities

• Conduct annual and sunset


Refine Farm Tourism • Annual FTSAP review and revisions
review of FTSAP
Strategic Action Plan • Sunset review and revisions

TERMINAL REPORT

46 REGIONAL FARM TOURISM STRATEGIC ACTION PLANNING WORKSHOP


Implementation Schedule
Technical Assistance
roles of national and

Institutionalizing
Proposed

Organizing

Evaluating
Stabilizing
Quickwin
Budget

Year 3-4
Roles of FTMC local government,

Year 2

Year 5

Year 6
Y1
NGOs, academe, and
donors

• Facilitate collection of data


• Technical assistance
• Facilitate MOUs/MOAs in
in the analysis of
monitoring and evaluation
data and utilization
activities
of information
• Source funding of
generated for
monitoring and evaluation 10,000,000 X X X X X
further improving
activities
FTSAP
• Review and decide on
• Assist in funding
issues, challenges, and
of monitoring and
opportunities derived from
evaluation activities
the said reports
• Use information gathered
from the quarterly
• Provide input on
and annual conduct of
plan refinement and 500,000 X X X X X
monitoring and evaluation
updating
to refine and update the
plan and databank

DEPARTMENT OF TOURISM - MIMAROPA 47


Copyright ©2019 DOT-MIMAROPA

DEPARTMENT OF TOURISM - MIMAROPA REGION


#351 Sen. Gil Puyat Avenue, Makati City
FARM TOURISM
Strategic
Action Plan
Consultation Draft

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