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The Fulfillment Source Code

Press Kit

“ My name is Sam Goodman. I believe that


everyone wants to become their best selves, be
happy and lead a Fulfilled Life, but we’re simply
not taught those skills in school.

I believe this gap in our education is a factor in


the rise of depression and the devastating opioid
crisis. I have a young daughter and I believe we
can Do Better.
FS

I believe this so much, that I spent years curating


C
Fo

the world’s top minds in neurology, biology,


un

psychology, nutrition and genetics into an


de
rs

interactive course a 10-year-old finds fun to


learn.
Press Info

Contact: Jenn Farr


Phone: 650.741.1324
Address: 1001 4th Ave STE 4322
Seattle, WA USA, 98154-1116
Web Address: fulfillmentsourcecode.com
E-mail Address: jenn@fulfillmentsourcecode.com

Media Query Form

Let’s connect!
FSC Founder
SAM GOODMAN

Sam Goodman believes that everyone wants to


become their best selves, be happy and lead a fulfilled
life. Unfortunately we are not taught how to do so in
school. Always up for a challenge, Sam has spent years
compiling information from the worlds’ top minds in
neurology, biology, psychology, nutrition and genetics
to create the Fulfillment Source Code; a 20-hour
course that a 10-year-old finds fun to learn. After
teaching the course in two of the top international
Sam Goodman

schools in Beijing, Sam set up a non-profit and is now


working towards scaling the FSC.

LinkedIn Full Bio


PARENTS and MENTORS
The Fulfillment Source Code offers parents peace of mind. We get it!
One of the hardest parts of being a parent is dealing with the fear that
we haven’t thought of everything. That we may have missed the mark on
providing the right type of information that can help our kids survive. We
then become concerned as they age because reality hits that we don’t
have the mental capacity to know everything. It feels like an impossible
task in this age of unprecedented free exchange of technology and
information.

So then, how do we prepare the young people in our lives for the rest of
theirs? The FSC is a community for people just like you who need to
know bases were covered. That is why the founder of the FSC, Sam,
didn’t rely on his knowledge, he sought data-driven facts from some of
the world’s most brilliant minds in neurology, biology, psychology,
genetics, and nutrition.

For Example:
Information from the three time Winner of the Science in Society
Journalism Award, Gary Taubes is in the FSC course. Specifically how
critical the gut microbiome is to both physical and mental well-being.

The work of Nobel prize winner Daniel Kahneman was studied. In the
FSC we learn about Cognitive Biases and how humans tend to be ruled
by our own software that runs in the background, automatically.
YOUNG PEOPLE
Life is hard.
If you are between the ages of 10 and 25, you’re like , “No, duh….”.
You have school, exams, family drama, friend drama, and online-life
drama. Maybe you have to deal with getting into college/university or if
you are already in university, you know the exams just get harder and the @FSCL6B
Find us on Instagram
drama continues.

The mission of the Fulfillment Source Code is to increase your chances of


leading a fulfilled life.

We want to create a space where you can go to learn about the most
important person in your world…YOU. These lessons are for you, about
you! Your brain. Your mind. Your body. About why your brain influences
your mind, about why your body influences your brain which then
influences your mind, about why so much activity is going on without you
even being aware of it, and why (and how) you can actually influence
areas you had no idea even existed… on and on…

After being taught at two top international schools, the FSC course is
becoming available for everyone. Plus, Sam just finished the introductory Fulfillment Source Code
book, Life’s Six Buckets: the Fulfillment Source Code Human Edition, so Like, Subcribe and Share!
that this info is even more accessible.

Following the, “Know. Do. Be” format, the FSC shares all the WHYs, so you
can know better, then it gives you some of the most effective HOWs, to
help you do better on your journey to Becoming (even) Better.
EDUCATORS
We are individuals. The reality is that children start
adopting individuality and independent lifestyle
often earlier than they are given credit for. No one
understands this more than educators! The masters
of the academic universe reside in every classroom
across the globe. They see our children into their
futures by guiding them through their educational
canals onto their oceans of life. Because of this, no
one understands the NEED for a program like the
FSC more than teachers. A society where children
are taught how to feel fulfilled and happy is a much
more efficient and effective one. It's not like our
educators aren't already woven into the fabric of
helping our children become better people. The FSC
just offers them access to resources they can use to
move things along and get everyone on the same
page.

This is one area where we need to step aside for the


subject matter experts.
Media Library

Published Articles Press Releases

Beijing Dad Develops Course to Teach Life Lessons The Fulfillment Source Code Kickstarter
BY ANDREW KILLEEN ON 04 DEC 2018 Campaign Launched to Fix a Hole in Schools:
Educate Kids for a Fulfilled Life not a Factory Job
http://www.beijing-
$299/month $399/month $449/month
https://www.prunderground.com/the-fulfillment-
kids.com/blog/2018/12/04/beijing-dad-teaches-life-
Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
source-code-kickstarter-campaign-launched-to-fix-a-
lessons-fulfillment-source-code/ consectetur consectetur consectetur
hole-in-schools-educate-kids-for-a-fulfilled-life-not-a-
factory-job/00141897/
We are here to educate and
Our Goal - Educate
empower youngandpeople
empowerto lead The Fulfillment Source Code was
young peoplefulfilled
to lead fulfilled
lives. lives created out of love and optimism.

Key Messages The fulfillment source code


condenses knowledge from some of
the world’s brightest minds and turns
Sam Goodman has spent years
curating impactful evidence-based
knowledge he could pass onto his
it into a fun, interactive course, which daughter; to prepare her for life.
Q&A: An interview with teaches its audience a fresh way to
think and approach their lives.
After much iteration, teaching the
course and receiving an
Founder Sam Goodman Learning the fundamental human overwhelmingly positive response
WHYs about the brain, the mind and from parents and kids, he
the body that we all share, enables understood the need to offer this
readers to create a life for themselves type of education to a much wider
Questions and Answers: An interview with FSC Founder Sam Goodman that is happier and more fulfilled. audience – humanity.
What inspired the book and the course?

• Book – The inspiration for the book was from a very good friend who asked me to
create the ‘most-impactful-one-thing’ from the course that could

We are far more similar than we are


A. legitimately improve lives

Enabling everyone to become their


B. is a fair representation of the FSC course and

C. be absorbed in a quick and fun way

different
• Course – The inspiration for the course was my daughter, Sophie. I saw some Ted

best selves, be happy and lead a


Talks about neuroplasticity; cognitive biases and the gut biome and thought, if I
knew these things when I was 10, my life would be different and probably better.
This got me thinking about the traditional education path she would be on; the
uninspiring probability that the traditional education path helps us lead a fulfilling
life, and realized there could be a better way.

fulfilled life.
Why is now the right time for young people of the world to have access to the Fulfillment
Source Code and Life’s Six Buckets?

57k
• The Science - There is now enough evidence-based data in a variety of disciplines
that have advanced with knowledge unknown a few decades ago.
• The Accessibility – Never before has it been so easy to learn and share information.
The challenge now is accessing the right information.

Who is The Fulfillment Source Code for?

• Humans. 10-year-olds and older.

Subscribers
L i fe ’s S i x B u c ke t s : T h e F u l f i l l m e n t Life’s Six Buckets is just the tip of the
The course has been tested and is kid,
parent and educator – approved.
Source Code Human Edition iceberg.
Fact Sheet Life’s Six Buckets represents about
In 2018, the Montessori School of
Beijing, one of China’s most innovative
one third of the first class of the schools, provided the complete
Fulfillment Source Code course. Fulfillment Source Code to its 6th-grade
Approximately a million hours-worth Subitle
class and Herewas awesome!
the response
of scientific work (in neurology, In 2019 the course was given to two 6th
Life’s Six Buckets: The Fulfillment Source Code Human Edition Fact Sheet

Life’s Six Buckets: The Fulfillment Source Code Human Edition is a compact 67-page interactive
offering an engaging introduction to the information generated by the world’s top minds in
biology, psychology, nutrition and Loremclasses
grade ipsumindolor sit amet,Academy
the Western
neurology, biology, psychology, genetics, and nutrition presented in a colorful and fun, yet easy to

genetics) has been used to develop ofconsectetur


Beijing,
read and resonate format. If there was just one thing everyone needs to get out of the entire FSC
course, it is learning about Life’s Six Buckets.

Life’s Six Buckets is honed-in on the needs of young people. The material is given in a lively format
that children as young as 8 - years old can enjoy and learn from.
adipiscing elit,
Life’s Six Buckets is a thought provoking adventure of emotional self-perception. It is the first step on
a carefully designed journey, known as The Fulfillment Source Code course, intended to equip young
people with tools and skills needed to empower them with the ability to create a life for themselves
that is happier and more fulfilled. When applied, the fundamentals of Life’s Six Buckets can improve
the 20-hour, interactive Fulfillment
sed do eiusmod tempor
their lives and shape the way they process the world giving participants the opportunity to become

Source Code course. The premise is “FSC gives students the opportunity to
their best selves.

Life’s Six Buckets answers:


The big WHY’s, clearing the path to understanding, to Know Better.
The big HOW’s, teaching us how to take this wisdom and incorporate these new skills and habits in

simple, we can all


our daily lives, to Do Better.

Through this Life’s Six Buckets helps us on our individual and shared journeys of Becoming Better.
understand the world around them, why
Here at the FSC, we understand that this is a TEAM EFFORT. Because of this we are creating Tribes.
Inclusive spaces where collective growth is accessible and supported with guidance and collateral
incididunt ut
things work the way they do and what
material.

Know better. Do better. Becoming they can do to make themselves and the
better. world a better place.”
Elaine, Grade 6 Teacher
“One of the things that every kid in the world should know is
that you need to put effort in to everything because EFFORT
COUNTS TWICE!
EFFORT * TIME = SKILL
SKILL * EFFORT = ACHIEVEMENT
After learning the FSC lessons, I have become more positive.”

~ Alison
6th Grade Student
After my child took the FSC course, she would often bring up
topics that surprised me. For example, once I was looking at
my phone at night and she told me, “Mom it’ll be harder to

Testimonials
fall asleep when you look at your phone at night because of
the blue light emitted by the phone’s screen. The blue light is
the same as day light and your brain then thinks it’s daytime,
so it won’t calm down. ”Surprised, I asked her where did you
get this knowledge and she told me from FSC course in
school. When I asked her how she like it. She said without
Students, Parents and Educators hesitation, “Well. Very much!”
FSC is a very good addition to the classroom

~ Jo
Catharine’s Mother
Contact: Jenn Farr
Phone: 650.741.1324
Address: 1001 4th Ave STE 4322
Seattle, WA USA, 98154-1116
Web Address: fulfillmentsourcecode.com
E-mail Address: jenn@fulfillmentsourcecode.com

Testimonials

Testimonials from young people who have taken the FSC Course:

“I think that, ‘You are responsible for your own happiness’, is one of the FSC things that every kid
should know, because nowadays some children want to be popular so they do things that disagree
A Teacher’s Perspective
• FSC provides teachers with a program that helps them to help
with who they really are. I wish they would know that being happy or unhappy is controllable.”

~Catherine Grade 6

students better understand themselves.


“FSC CLASSES HA(VE) ENDED! (NO!!)
I am pretty sad because the class ended. I REALLY liked this class! When I grow up, I would like to
teach others about FSC! I really like this class because it taught me a lot more about life. I have to
thank this class to lead me to a much more fulfilled life.”
~Catherine Grade 6

“One of the coolest things is the six buckets, because the six buckets will make your life more
fulfilled by thinking about them every day. There is Safety, Fun, Significance, Connection, Growth

• FSC enables teachers to facilitate the learning that students


and Better World. You can remember it as, “Sam Finds Sophie Can Grow Big Watermelons.”

~Wendy. Grade 6

need to better understand themselves and their place in the


“One of the things that every kid in the world should know is that you need to put effort in to
everything because EFFORT COUNTS TWICE!
EFFORT * TIME = SKILL
SKILL * EFFORT = ACHIEVEMENT

world.
After learning the FSC lessons, I have become more positive.”
~Alison – Grade 6

“I am very grateful for this class as it thought me about life and how to deal with issues that will
happen in life. Sam is a really good teacher, because he can make us understand what he is trying to
teach. I hope that more people even adults should learn FSC and I will teach my younger brother
about this.”

• FSC provides the teacher with a structured program that


Show Me More facilitates their ability to guide students to becoming their best
selves.
Life’s Six Buckets: The Fulfillment Source Code Human Edition Fact Sheet

Life’s Six Buckets: The Fulfillment Source Code Human Edition is a compact 67-page interactive
offering an engaging introduction to the information generated by the world’s top minds in
neurology, biology, psychology, genetics, and nutrition presented in a colorful, fun, yet easy-to-read
format. If there is just one thing everyone needs to get out of the entire FSC course, it is learning
about Life’s Six Buckets.

Life’s Six Buckets is honed-in on the needs of young people. The material is given in a lively format
that children as young as 8 years old can enjoy and learn from.

Life’s Six Buckets is a thought provoking adventure of emotional self-perception. It is the first step on
a carefully designed journey, known as The Fulfillment Source Code course, intended to equip young
people with tools and skills needed to create a life for themselves that is happier and more fulfilled.
When applied, the fundamentals of Life’s Six Buckets can improve their lives and shape the way they
process the world, giving participants the opportunity to become their best selves.

Life’s Six Buckets answers:


The big WHY’s, clearing the path to understanding, to Know Better.
The big HOW’s, teaching us how to take this wisdom and incorporate these new skills and habits in
our daily lives, to Do Better.

Through this, Life’s Six Buckets helps us on our individual and shared journeys of Becoming Better.

Here at the FSC, we understand that this is a TEAM EFFORT. Because of this we are creating Tribes -
inclusive spaces where collective growth is accessible and supported with guidance and collateral
material.
Questions and Answers: An interview with FSC Founder Sam Goodman

What inspired the book and the course?

• Book – The inspiration for the book came from a very good friend who asked me
to create the ‘most-impactful-one-thing’ from the course that could:

A. Legitimately improve lives.

B. Be a fair representation of the FSC course.

C. Be absorbed in a quick and fun way.

• Course – The inspiration for the course was my daughter, Sophie. I saw some Ted
Talks about neuroplasticity, cognitive biases, and the gut biome, and thought, if I
had known these things when I was 10, my life would be different and probably
better. This got me thinking about the traditional education path Sophie would be
on; the uninspiring probability that the traditional education path is not tailored
to help us lead fulfilling lives. I realized there could be a better way.

Why is now the right time for young people of the world to have access to the Fulfillment
Source Code and Life’s Six Buckets?

• The Science - There is now enough evidence-based data in a variety of disciplines


that have advanced with knowledge unknown a few decades ago.
• The Accessibility – Never before has it been so easy to learn and share information.
The challenge now is accessing the right information.

Who is The Fulfillment Source Code for?

• Humans. 10-years old and older.


• By 10 years old, most children have reached what Piaget called the ‘Concrete
Operations’ phase of cognitive development: When young humans are smart and
mature enough to truly absorb the content while still free from the challenges of
puberty (hormones).
• The earlier this information is absorbed, the better the chances of a person
creating healthier life-fulfilling skills and habits.

From what I have seen, the entirety of the Fulfillment Source Code has actually been used
in a few 6th grade classes. What has the response been?

• The response has been awesome.

• The kids loved it and the parents wanted a course for themselves.

Who is Sam Goodman and why is he “the guy for the job” of providing this material to a
global audience?

• At first glance, it seems improbable it would be me. I don’t have a degree in


neurology, biology, psychology, nutrition, or genetics. Nor do I have a teaching
degree. That said, in creating the Fulfillment Source Code course, I’m attempting to
do something I am especially qualified to do.

**One doesn’t have to be the best at anything to be uniquely qualified for something.**

• I have been a camp counselor, a trainer, a coach, a teacher, a manager, a leader, a


mentor and written a book, lecturing in great universities worldwide. Aside from
being a dad, most importantly, it’s my 20 years of being a serial entrepreneur,
living in China that makes me the gu or the o . I am very experienced with
having a vision of what does not currently exist and building it. It means I am
comfortable with not knowing while dealing with every setback as a learning
opportunity, and persistently iterating until things ‘click’ into place.

Speaking of material, can you walk us through a little of the process you went through
t ir i that massive volume of information?
• As an entrepreneur, research is key. It is very common to dig deeply into an area of
interest for over a month and THEN realize that the pro a ilit or success is low.
• I was actively searching for a new project; something that would enable me to do
well by doing good and as I was doing my research I kept compiling things to
my “wow-I-wish-knew-that-when-I-was-10” list.
• nce I decided to create something for my daughter, putting this together has
required me to learn topics to a degree that I could explain them to a 10-year-old
(Not a as a lecture. That’s boring). I needed to be able to present the content in a
way that a 10-year-old could understand that was fun to absorb.
• The FSC required me to research content, and then research the research, and then
research effective teaching methodologies, and then research the difference
between teaching and learning, and then about learning, and about how the brain
works for learning, and how different kids learn differently and on and on and on.

Wow, that is a pretty impressive feat. So how did you get from that point to this
condensed, fun and user - friendly toolkit for life that we see now?

• The simple answer is that I didn’t do it alone. I asked for advice from game
developers, from teachers and iterated over and over. FSC required me to find
imagery that speaks to a 10-year-old and if my daughter didn’t get it, I had to find
ways to come up with ideas that didn’t drive her nuts. Luckily the course was
completed before she was a teenager.

So what do you see in the future for the FSC?

• I see a future where every kid learns this information, where every child knows
these fundamental life-fulfillment skills.
• Tactically, I see first the FSC being digitized. his would enable parents and kids
anywhere to get the content easily and enjoy interacting with the content to make
it meaningful to them.

And what about Sam Goodman? With Sophie getting older and you taking on this new
adventure, what do you see in your future?

• Sophie and I have talked about what may lay ahead and she knows there will be a lot
of challenges, but challenges definitely worth facing.
• There will be a great deal of travelling, so making sure to create a life that enables
me to balance all my buckets is key.
Contact: Jenn Farr
Phone: 650.741.1324
Address: 1001 4th Ave STE 4322
Seattle, WA USA, 98154-1116
Web Address: fulfillmentsourcecode.com
E-mail Address: jenn@fulfillmentsourcecode.com

Testimonials

Testimonials from young people who have taken the FSC Course:

“FSC CLASSES HAVE ENDED! (No!)


I am pretty sad because the class ended. I REALLY liked this class! When I grow up, I would like to
teach others about FSC! I really like this class because it taught me a lot more about life. I have to
thank this class to lead me to a much more fulfilled life.”

“I think that, ‘You are responsible for your own happiness’, is one of the FSC things that every kid
should know, because nowadays some children want to be popular so they do things that
disagree with who they really are. I wish they would know that being happy or unhappy is
controllable.”

~Catherine Grade 6

“One of the coolest things is the six buckets, because the six buckets will make your life more
fulfilled by thinking about them every day. There is Safety, Fun, Significance, Connection, Growth
and Better World. You can remember it as, “Sam Finds Sophie Can Grow Big Watermelons.”

~Wendy, Grade 6

“One of the things that every kid in the world should know is that you need to put effort into
everything because EFFORT COUNTS TWICE!
EFFORT x TIME = SKILL
SKILL x EFFORT = ACHIEVEMENT
After learning the FSC lessons, I have become more positive.”
~Alison, Grade 6

“I am very grateful for this class as it taught me about life and how to deal with issues that will
happen in life. Sam is a really good teacher, because he can make us understand what he is trying
to teach. I hope that more people, even adults, should learn FSC, and I will teach my younger
brother about this.”
~ David, Grade 6

“We just finish(ed) the FSC, which is the Fulfillment Source Code. The words and the lessons from
FSC affect me in life. I really have to thank Sam a lot, he made me a better self. I appreciate that Sam
can make these lessons suitable for children of my age.”

~ Calvin, Grade 6

“The past few months we've been taken some classes called FSC (which stands for Fulfilment Source
Code) It's about living a fulfilled life, and being the best YOU.
I thought taking the FSC classes was a lot of fun and I really think it now is going to change how I look
at my life. I hope that I can change how other people look at me, and most importantly how I look at
myself. I really appreciate that Sam came to our class to teach us these things. Thank you!”

~ Lilla Grade 6

“I think that after taking the FSC classes I will try to teach other people how to live a fulfilled life, and
make better choices, habits and being the best they can be. And that if you want to make the world
a better place the first thing you have to do is start with yourself. I really liked the FSC classes and I
really want other people to know what I learned. I’m going to use the things I learned as much as I
can in my daily life. These classes have been really fun to take and I think all the kids in this world
should take them.”
~ Lilla Grade 6

A Teacher’s Perspective
• FSC enables teachers to facilitate the learning that students need to better understand
themselves and their place in the world.

• FSC provides the teacher with a structured program that facilitates their ability to guide
students to becoming their best selves.

What the Parents Say

After my child took the FSC course, she would often bring up topics that surprised me. For example,
once I was looking at my phone at night and she told me, “Mom, it’ll be harder to fall asleep when
you look at your phone at night because of the blue light emitted by the phone’s screen. The blue
light is the same as daylight and your brain then thinks it’s daytime, so it won’t calm down.
Surprised, I asked her where did you get this knowledge She told me from FSC course in school.
When I asked her how she liked it. She said without hesitation, “Well. Very much!”
FSC is a very good addition to the classroom,
Thank You
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