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Case Study

 
Examining  CallMeJobs.com  Performance    
Compared  to  Na:onal  Job  Boards  
 
 
www.CallMeJobs.com  
 
Views  During  Trial   Effec1ve  Cost  Per  View  

ACTUAL  RESULTS:  KEY  METRICS  


*Industry  Avg.  ~$1.08/View  
450    $0.16    

400  
350    $0.12    
CallMe  Avg:  $0.11/View  
300  
250    $0.08    
200  
150  
 $0.04    
100  
50  
 $-­‐        
0   Customer   Technical   Customer   Average  of  Jobs  
Customer   Technical   Customer   Tech  Support  &   Support   Support   Support  Team   Listed  
Support   Support   Support  Team   Customer   Specialist   Associate   Lead  
Specialist   Associate   Lead   Service  
Prorated  Cost  Per  View  (5  Job  Pack)   Prorated  Cost  Per  View  (10  Job  Pack)  
Applica1ons  During  Trial   Effec1ve  Cost  Per  Applicant  

*Industry  Avg.  ~$5.15/Applicant  


 $1.00    
60  

 $0.80     CallMe  Avg:  $0.78/Applicant  


50  

40    $0.60    

30  
 $0.40    
20  
 $0.20    
10  

0    $-­‐        
Customer   Technical   Customer   Tech  Support  &   Customer   Technical   Customer   Average  of  Jobs  
Support   Support   Support  Team   Customer  Service   Support   Support   Support  Team   Listed  
Specialist   Associate   Lead   Specialist   Associate   Lead  
Prorated  (with  5  Job  Packet)/Applicant   Prorated  (with  10  Job  Packet)/Applicant  
•  “5  Job  Pack”  refers  to  a  single  month  of  5  jobs  at  $499.  “10  Job  Pack”  refers  to  a  single  month  of  10  jobs  at  $849.  
•  Industry  Data  based  upon  published  reports  specific  to  “Customer  Service”  jobs.  
SUMMARY  OF  RESULTS    
Summary  of  Results  

 
Based  on  the  aforemen:oned  results,  CallMeJobs.com  can  offer  a  significant  ROI  advantage  on  ad  placement  over  
the  na:onal  average.    They  key  highlights  include:  
 
•  Cost  Per  View  –  Cost  Per  View  is  a  measure  of  the  traffic  a  job  lis:ng  receives.  Data  from  our  trial  indicates  
CallMeJobs.com’s  Cost  Per  View  is  10-­‐:mes  lower  than  the  na:onal  average.      
 
•  Cost  Per  Applicant  –  Cost  Per  Applicant  is  a  measure  of  the  total  number  of  applicants  divided  by  the  total  ad  
dollars  spent.    In  this  case,  we  display  Cost  Per  Applicant  based  upon  a  5  or  10  job  package.    In  this  trial,  our  Cost  
Per  Applicant  is  5-­‐:mes  lower  than  the  na:onal  average.  

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