Market Acceptability Test

A Project Presented to the Faculty of FAITH Fidelis Senior High

In Partial Fulfillment of the Requirements for the Subject

Entrepreneurship

By:
Barizo, Adrian Paul
De Ocampo, John Patrick
Factor, Denver
Fallarcuna, Rendel Fallarcuna
Villaflor, Jose Luis

September 17, 2019

 I. Data Gathering

The Researchers underwent data gathering process to collate all information needed as

preparation for product marketing and commercializing.

The Researchers looked for a product that would be a huge benefit for the consumers

concerning their mobile phones as this is part of every individual’s way of living. They

were able to list down three products through Focused Group Discussion as method in

generating ideas. The final product was the 90° USB Cable Charger; Fast Charger. The

team strongly believes that this can help in alleviating the feeling of discomfort in using

phone while charging especially for those people who are engaged in mobile games.

Shoppe, an online buy-and-sell application was chosen as the source of the gadget, ensured

that the product has high-quality rating and good reviews. Thorough evaluation was

conducted together with the team’s subject teacher to further asses the chosen product.

Market Acceptability Test was also conducted to identify and know the target market’s

perception towards the opportunity being presented.

II. Results

Table of Frequency

Questions Determinants Frequency

Excellent 20
Very good 15
Overall, what is your reaction
1 Good 9
to the described product?
Fair 1
Poor 0

Extremely Interested 12
Somewhat Interested 29
How interested would you be
2 Neutral 6
in using the described product?
Not very Interested 2
Not all Interested 0
 I need it because nothing else can
solve this problem 14
This is just a minor improvement
over what I currently use 34
Which of the following best
This is about the same as what I
3 describes your need for this
currently use 1
product?
My current product would serve
me better 0
I don't see any reason why I
should buy this product 0

Definitely need 15
When you think about the
Probably need 19
product, do you think of it as
4 Neutral 14
something you need or don’t
Probably don’t need 1
need?
Definitely don’t need 0

Once a week or more often 41

2-3 times a month 8
How often could you find a use
5 Once a month 0
for this product?
Every 2-3 months 0
2-3 times a year 0

Extremely Interested 11
Somewhat Interested 24
Overall, how interested are you
6 Neutral 10
in buying this product?
Not very Interested 0
Not all Interested 2

5 13
How likely is it that you would 4 8
7 recommend our new product to 3 16
a friend or colleague? 2 6
1 5

Excellent 11
Above average 20
How would you rate the value
8 Average 14
for money of the product?
Below Average 0
Poor 1
 III. Discussion

Most of the target consumers has positive reaction towards the product being

presented. In fact, 70% rated the product as excellent and very good. The interest rate of

respondents is as high as their reaction due to the undeniable need of a charger that can

lessen the discomfort of using the conventional charger.

Respondents also showed a notably high remarks in terms of how much they needed

the product. This shows that a charger that addresses the problem of millennials of today

is badly in need. Given the fact that the product can lessen the time consumed in charging;

which gives a person more time to use his gadget, it also helps in electricity conservation.

However, with the masses showing a very appreciative feedback towards the

product’s efficiency and effectivity, some are still hesitant in recommending the product

due to its price. Having the students as the primary target, pricing could really be the most

challenging part in introducing a new product. Thus, these few numbers of people do not

make the product unmarketable due to the dominant count of respondents saying that the

product is still budget-friendly.