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UP Open University


Faculty of Information and Communication Studies

DEVC 206
Production of Print and Radio Development
Communication Materials

Course Guide
Second Semester 2018-2019

DEVC206 Second Semester 2018-2019 1

About the Course Welcome to DEVC 206, Production of Print and Radio
Development Communication Materials. This course
focuses on the processes and techniques of producing
print and radio development communication materials –
that is, from conceptualization, design and preparation to
utilization. If you are already into this kind of work, then
you may take this as an opportunity to enhance your skills
and knowledge on these aspects. I have also included
modules on writing and editing for the web and the
Internet Radio as these media are becoming popular
channels for development communication work as well.

Course Goals At the end of this course, you should be able to design
and produce development communication materials for
print, web and radio.

Course Content; Schedule; and Module


Assignments/Activities
======================================================
Unit 1: Review of Basic Concepts

Module 1. Development Communication (DevCom) Materials: Nature,
Advantages, and Limitations (9-15 Feb)

Activities:

• Reporters to post the report on Module 1 (Please see Guide to Reporters)


• DoTMA1 (Due date: 22 Feb)

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TMA1: Look for communication materials that can be classified as devcom
materials based on the discussion in this module. It can be an online material or a
physical (printed) material (submit the scanned copy). Accomplish the matrix
below: (100 points)
(Note: one material may exhibit one or more attributes. Just explain why you think
such material has the attribute/s).

Title of the material Type of Material (e.g. Link to the material


article, poster, video,
etc).
url if online
Image # if scanned copy
is submitted together
with the TMA

Rubrics:
• There is a communication material presented for each of the six 
attributes of a
devcom material. Note that a material can possess one or more attributes.
This is accepted. (30 points) 

• The communication material evaluated/analyzed was presented 
(link/url if online
material or scanned copy if physical material) (20 
points) 

• Correctness of the identification and explanation of the attribute why 
the
communication material was considered a devcom material (50 points)

Date Due: 22 February

============================================================================

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Module 2. Types of Communication Materials (9-15 February) 

• News 

• Report 

• Abstract and Technical Paper 

• Poster 

• Leaflet 


Activities: 

• Reporters to upload reports for Module 2
• DoTMA2

TMA 2A: Scout/look for a newsworthy event in your organization/community.


Write news articles (straight news and feature story) about the event applying the
lessons/concepts discussed in the module. Explain why you consider the topic
newsworthy or which element of news does your article possess. Describe/Identify
the lead that you used in each of your stories. (100 points)

Date Due: 22 February

Rubrics for Marking:


• Explanation and correctness of explanation why the topic was 
considered to be
newsworthy (10 points) 

• Adherence to the attributes of the type of material written: e.g how 
a straight
news story should be written; and how a feature story 
should be written
(60 points: 30 points each) 

• Description of the lead and ending used in the stories written (10 
points) 

• Grammar: 10 points 

• Timeliness: 10 points (Deduction of 1 point for every day delay in 
submission)

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TMA2B: A number of technical papers will be uploaded in the course site. One
paper will be assigned to you (Please see list). Write the abstract of the technical
paper assigned to you following the guidelines discussed in the module on how an
abstract of a technical paper should be written. In your TMA report, identify the
Paper # that was assigned to you). (100 points)

(Note: The technical papers are uploaded in the course site).


Rubrics: 

• Completeness of information that an abstract should contain 
(significance of
the study; problem of the study; objectives of the study; methodology;
significant findings vis-à-vis objectives of the study; main conclusion and
recommendation). 60 points: 10 points for each information 

• Grammar: 10 points 

• Timeliness: 10 points (1 point will be deducted from the total score 
for every
day delay) 

• Overall correctness of how the abstract was written: 20 points 


Date Due: 22 February


=====================================================================

Activity 1: Sources of News/News seeking Behavior (16 Feb-1 Mar)


This activity has two components:
1. Answer the questions: what are your sources
of news; and why?
2. Ask 10 of your colleagues/friends the same questions (their sources of news and
why). Randomly pick 10 posts by your classmates. Summarize your data and
formulate your conclusion based on your findings.
Post your responses in this DF. In the report for your mini-survey, include the list
of names of your classmates whose answers you included in your data gathering.

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Note: The class will be divided into 3 sections. For this activity, you need NOT
limit yourselves in the posts made by your classmates from the same section.

Activity 2: On Fake News, Post and Alternative Truths (16Feb-1March)


Discussion Issue: The term “Fake News” rose to prominence in 2017 with an
unprecedented usage increase of 365 percent since 2016. "Fake news" has been a
favorite word of US President Donald Trump as a defense against critics and the
subject of a Senate hearing in the Philippines in 2017. Do an online research about
fake news and related concepts like Post and alternative truths. Argue on how can
a development communication professional address the issue of fake news/post and
alternative truth. Post your write-up in the DF for this.

======================================================================

Unit II. The Print Development Communication Materials

Module 3. Writing for Print (23Feb-8Mar)


• Achieving readability 

• Principles of clear and effective writing 

• Readability and readability formulas 


Activities: 

• Reporters for Module 3 to post the reports
• DoTMA3

TMA 3: Go back to the technical paper assigned to you for abstract writing. Select
a portion and subject it to readability evaluation by applying a readability formula
discussed in the module. Explain the results of your evaluation.

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Rubrics:
• Correctness of the process of using the formula to assess readability 
of the
material (50 points) 

• Correctness of the interpretation of the results (30 points) 

• Timeliness: 20 points (1 point deduction for every day delay) 


Date Due: 15 March


==================================================================
Module 4. Editing Print Communication Materials (23 Feb-8 Mar) 

• What is editing? 

• The copy editor 

• Tools of the editor 

• Some practical tips for editor 

• Qualities of a good editor 


Activities: 

• Reporters to upload the report for Module 4
• DoTMA4

TMA 4: Get a partner from your group. Exchange the feature story that you wrote
for TMA2. Edit the work of your partner applying the concepts/lessons learned
from this module. Submit the edited work (with editing marks as well as the clean
copy). (Note: you need NOT send the edited work to your partner).

Submit also your reflection on doing the work of an editor. The reflection should
contain: how did you go through the process of doing the work of an editor (the
steps you went through; did you do the editing manually or digitally? Why?; what
are the challenges of being an editor?)

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Rubrics:
• Submission of the copy with editing marks: 16 points 

• Appropriateness of the editing done: 30 points 

• Reflection Paper: (complete information: 34 points; 10 points of 
which will be
for grammar) 

• Timeliness: 20 points (1 point deduction for every day delay) 


Date Due: 30 March
======================================================================== 


Module 5. Layout and Packaging Print Communication Materials (23Feb-8 Mar)
• The importance of layout and packaging 

• Principles of layout design 

• Pitfalls to avoid in layouting Leaflets 


Activities: 

• Reporters to upload the reports for Module 5
• DoTMA5

TMA 5: Design a front page of your company/organization/community newsletter


applying the principles of lay-out design.
What to submit: the lay-out itself indicating the newsletter banner, the headline
(including the font size and font type to use), the place for pictures, and other
articles (include the font sizes and types). Indicate also the size of the
publication/size of paper.
Rubrics:

• Application of the principles of good lay-outing and packaging of
printed materials (80 points)
• Timeliness (20 points: 1 point for every day delay in the submission
Date Due: 30 March
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=====================================================================

Module 6. The Printing Process (16-22 March)


• Basic printing methods 

• The printing process 

• Modern printing methods 


Activities: 

• Reporters to upload reports for Module 6
• DoTMA6

TMA 6: Familiarize yourself with the printing process and the modern technologies
being used in the print industry. You can do this through any of the following:
desk/internet research on the topic or Key Informant Interview (KII). (Key
Informant is a person who has the first hand knowledge on the topic/someone
working in a printing press).

In your TMA report, include the following:


• The mechanism employed in completing this requirement

o If internet/desk research, include the links/scanned copies of 
all the
references materials used

o If KII, who is your Resource Person and why did you consider 
him/her to
be your Key Informant 

• Description of the Printing Process: From layouting to distribution 

• Modern Technologies being used in the printing process: 

• Impact of the modern ICTs in the process of printing communication 
materials
and the Print Industry in general

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Rubrics: 

• Completeness of the information to be included in the TMA report: 
100 

• (Late submission is not an option since the deadline is already end of 
term.
Failure to submit would mean zero point for this TMA) 


Date Due: end of term/4 May


==========================================================================

Unit III. Publishing on the Web




Module 7. Writing and Editing (Communicating) for the Web (16-22 March)
• The Web as a New Frontier 

• Online writing and Editing Challenges/New roles for Writers and 
Editors 

• Principles in Writing for the Web 

• Readability 
(Note: The reading/reference material will be uploaded separately).

Activities: 

• Reporters to upload the reports for Module 7
• DoTMA7

TMA7: Buy a printed newspaper/national daily which has an online version.


Choose two articles which were also published online. Compare how the two
news/feature stories are written.

In your TMA report include the following information:


1. Newspaper/National Daily selected

2. Links to the online version of the news

3. Comparison of the two versions of the news article

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Rubrics:
• Comparison of the two versions based on how the materials were 
written: 80
points 

• Timeliness: 10 points (1 point for every day delay) 

• Grammar: 10 points 


Date Due: 29 March
===========================================================================


Activity DF3: Paperless Society (9-22 March)

Discussion Issue:
There have been talks about paperless society. Do you think we
will ever reach that stage? Argue your position by citing examples and/or specific
situations. 


==========================================================================
Part II. The Audio DevCom Materials

Unit IV. The Radio


Module 8. The Nature of Radio (23-29 March)

(Note: This is Module 7 in the uploaded DEVC206 module/reference material)
• Radio as a communication medium 

• The limitations and advantages of radio 

• Elements of radio craft 


Activity: 

• Reporters to upload reports for Module 7

====================================================================

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Module 9. Basic Radio Hardware (23-29 March)


(Note: This is Module 8 in the uploaded DEVC206 module/reference material)

Activities:
• Reporters to upload reports for Module 9
• DoTMA8

TMA8: Familiarize yourself with the radio broadcast industry and the modern
technologies being used in the radio industry. You can do this through any of the
following: desk/internet research on the topic or Key Informant Interview (KII).
(Key Informant is a person who has the first hand knowledge on the topic/someone
working in a radio station).

In your TMA report, include the following:


• The mechanism employed in completing this requirement
o If internet/desk
research, include the links/scanned copies of 
all the references materials
used
o If KII, who is your Resource Person and why did you consider
him/her to be your Key Informant 

• Description of the radio broadcasting process e.g. new broadcasting 

• Modern Technologies being used in the radio broadcasting process: 

• Impact of the modern ICTs in the radio broadcast industry in general: 


Rubrics:
• Information to be included in the TMA report complete: 100 

• (Late submission is not an option since the deadline is already end of 
term.
Failure to submit would mean zero point for this TMA) 


Date Due: End of Term/4 May


================================================================ 

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Module 10. The Broadcast Production Process: An Overview (30Mar-5 Apr)



(Note: This is Module 9 in the DEVC206 uploaded module/reference material) 

• Planning 

• Production 

• Pre-testing 

• Campaigning for listenership 

• Airing and monitoring 

• Evaluation 


Activity: 

• Reporters to upload reports for Module 10

====================================================================

Module 11. Producing a Radio Magazine (30 Mar-5 Apr)


(Note: This is Module 14 in the uploaded DEVC206 module/reference material)
• Types of magazine program 

• Contents of the magazine program 

• Guidelines in producing a radio magazine 


Activities: 

• Reporters to upload reports for Module 11
• DoTMA9

TMA 9. Plan a radio Magazine Program which is developmental in nature. Follow the
steps/process discussed in Module 9 of DEVC206 course module/reference
material.

Your TMA report should contain the following information:


1. What is the title of the program; what is the developmental focus of the

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program? Rationale for choosing this developmental topic. 

2. Who is your audience? (Target listeners) 

3. Objectives of your radio magazine program 

4. Schedule of airing (time and day); explanation for this schedule 

5. How will you campaign for listenership? 

6. Monitoring and evaluation plan 


Rubrics:
• Completeness of information/content of the TMA report: 30% 

• Well organized; relevant, correct content: 50% • Grammar/style: 10% 

• Timelines: 10%

Date Due: 4 May


====================================================================

Module 12. Writing for Radio (6-12 April)


(Note: Module 10 in the uploaded DEVC206 module/reference material)
• The radio script 

• Principles of clear and effective writing for radio 


Activity: 

• Reporters to upload reports for Module 12

====================================================================

Module 13. Radio Performance (6-12 April) 

(Module 11 in the uploaded DEVC206 module/reference material) 

• Types of radio performance
• Voicing

• Broadcast performance

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Activity: 

• Reporters to upload reports for Module 13

====================================================================

Module 14. Interviewing for Radio (13-19 April)


(Module 12 in the uploaded DEVC206 module/reference material)
• The radio interview 

• Types of broadcast interview 

• Reminders for conducting a radio interview 


Activities: 

• Reporters to upload reports for Module 14
• DoTMAs 10a and 10b

TMA 10a. Interviewing a resource person
Go back to the radio magazine program
which you planned in TMA 8. Select/identify a resource person for the specific
topic which you selected for your radio program’s maiden broadcast. The interview
can be part of the maiden broadcast of your radio magazine program. In your TMA
report, include the following:
• Name of Resource Person 

• Credentials of the Resource Person (or why did you choose him/her to 
be your
resource person) 

• Date and Place of the interview 

• The preparations you made for the interview 
Upload your interview in youtube.
Post the link/url of your interview in the Discussion Forum which will be
opened for this TMA.


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Rubrics: 

• Completeness of the information: 20 points 

• Interview proper: 70 points 

• Timeliness: 10 points (1 point deduction for every day delay in the 
submission)

Submission Date: 4 May

TMA10b. Randomly choose uploaded interviews by your five (5) classmates.


Critique/evaluate these interviews made by your classmates based on the lessons
learned from the module. You will be graded on how you made your evaluation (100
points; 1 point deduction for every day delay in the submission). Your evaluation of
your classmate’s work will not in any way affect his/her final grade. 


Submission Date: 4 May
================================================================== 


Module 15. Producing Radio Spots (13-19 April) 

(Module 13 in the uploaded DEVC206 module/reference material) 

• Why do a radio spot or plug 

• Format/structure of radio spots 

• Guidelines for producing spots/plugs 


Activities:
• Reporters to upload reports on Module 15

• Do TMA 11 


TMA 11. Radio spot/plug for your radio magazine program 
Following the
guidelines and the format of producing a radio/spot or plug, write the script of a
radio spot or plug to campaign for listenership for your radio magazine program
(100 points; 1 point for every day delay in submission). 


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Date Due: 4 May
====================================================================

Activity 4 DF4: Issues/Challenges confronting the print and radio broadcast


industry (20 April- 3 May)


Discussion Topic: What are the issues/challenges confronting the print and radio
broadcast industry? Explain your answer. 
How can the print and radio industry
cope with these challenges/issues? Cite examples.

======================================================================

Module 16. The Internet Radio (27 April- 3 May) 

(Reference materials will be uploaded in the course site) 

• Radio Programming 

• The Technology 


Activity: Participate in Discussion Forum 5


Discussion Forum 5 on Internet Radio

Discussion Topic: Will Internet radio support development communication work?
Explain your answer. 


====================================================================
Unit V. Alternatives and Non-Conventional Media/Channels
Module 17. Podcasts, Music and SMS (27Apr-3May)
(Reference materials will be uploaded) 


Activities: 

• Reporters to upload reports for Module 17
• DoTMA 12

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TMA12:
Search for a development communication program (or the communication
support to a development program) which made use of podcast, music or sms in
conveying the development message. Describe the developmental message
contained in the material.

Date Due: 4 May


====================================================================

Final Exam: 4 May


Detailed instructions will be posted in the course site

====================================================================

Reference/Course Materials

The main reference materials are the following:


1. Lustria, Tabing, and Osalla. 2001. Design and Production of Print and Radio
Development Communication Materials (DEVC206 module).
2. The Guide to Module Readings is in the last part of this Course Guide

Module Guides will be uploaded in the Course Site.

Course
Requirements and Grading Scheme:

The following are the graded requirements for this


F Assignments/reports on activities 40%
F Final Exam
 30%
F Reporting/Participation in online discussions 30%

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Course Policies:

On Tutorials/Consultations:
The university provides tutorial support to help students overcome learning
difficulties and clarify issues/questions about the lessons and course
requirements. You can post questions related to lessons and course requirements
in the Discussion Forum (DF) which will be opened in the course site specific for
this purpose.

On Reporting and eDiscussions/DFs:


This activity is one of the graded requirements of the course. Online Discussions
consist of the following components:
1. Module Reporting
Each of you will be assigned two modules to report. Your report can be in
the form of powerpoint presentation (with notes to explain); a video lecture;
or a text/essay format. The report should consider the module objectives
as stated in the Module/Study Guide. The uploaded reference materials
(including the DEVC206 module) can serve as one of the reference materials.
The reporter should seek additional and more recent materials on the topic
assigned for reporting.

Each module will be up for discussion for one week. Note that for each
week, there can be 2-3 modules that are scheduled for discussion. It is
suggested that the reporter uploads the report on the first 3 days of the
reporting week e.g. Module 1 is scheduled for 9-15 February. The reporter
should upload the report from 9-11 February to give the fellow learners the
time/opportunity to read the report and seek clarifications.

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Marking Guide (for module reporters):


• The report proper (70%)
• Answering questions and clarifications raised by fellow learners (30%)

Marking Guide (for non-reporters):


• Quality of questions/clarifications/posts in relation to the report and
non-reporters should interact with at least 5 fellow learners

2. Discussion Issues/Activities

There will be five (5) academic discussions in this course; each discussion
forum (DF) has a specific schedule for participation. (Please refer to schedule
of activities).

The class will be divided into 3 groups or sections for the online
discussions/DFs. You are expected to interact only with the members in your
Section/Group. While not required, you can also read the posts made by
members of other groups. List of group members is posted in the Announcement
section of the course site.

Aside from directly answering the discussion issue, you are expected to
interact/engage in discussion with at least 5 members of your group.

For effective online/eDiscussion, please be guided by the following:



• Keep messages reasonably short. Should only be about 200 words.
• Avoid lengthy personal reminiscences. Cite only the circumstances related to
the discussion. 

• Focus discussion on the key topics and issues raised 

• Tone of messages should be friendly and courteous 


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• Respect differences in opinions 


In short, strictly observe the netiquette. 
Please take note that none
participation in the eDiscussion will automatically mean zero point for this
component of your grade. Also, please take note that I will NOT consider
email responses to discussion issues as participation in online discussions.
The purpose here is for you to interact with your classmates and not just
with me. Hopefully, these academic discussions will further develop your
critical thinking which is a must for graduate students like you and provide
venue for the social construction of knowledge and learning. 


Assignments and Reports on Activities: 

• All assignments and reports on activities should be submitted through the
assigned Submission Bins in the course site, unless otherwise specified in the
TMA instructions. Email submissions are not encouraged as there may be a
chance that they will be classified as spam mail and will not be received. 

• Please take note also that I will not give a grade of EXT because of lacking
assignments or reports. Non-submission of a requirement will
automatically mean zero point for that particular requirement. 


Rubrics for marking the Activity Reports/DF Posts


• Answer to Guide Questions
Conceptual Understanding: Demonstrates a clear and deep understanding of the
theory and the “big ideas” presented in the modules
Connections: Makes appropriate, insightful and critical connections between the
issue/problem and the theory, practice and personal experience

• Collaboration
Engaged in discussions with at least 5 fellow learners
Reactions/Replies show clear understanding and analysis of the post being
answered
Answers are well supported by theory/practice/ personal experience

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• Writing skills
Writing shows clear and concise presentation of ideas and is free of grammar
and spelling errors

• Timeliness
Posts are timely/made during the period specified

• Courtesy/Netiquette
Shows respect to fellow learners opinion and strict observance of netiquette

Just a 
Reminder
You are a UP student! And a graduate student at that! Therefore, there is a
certain standard that you have to meet befitting that status particularly 
in every
report and assignment that you will submit. There will be cases when you have to
refer or cite references or work of others to come up with a good paper. Be sure
to cite them properly. You don’t want to be accused of intellectual dishonesty!
Moreover, we expect that all submissions are products of your own efforts and not
copied from your classmates or from others who have done similar work.
Intellectual dishonesty or any form of cheating is given appropriate sanction
following the University Code. This could range from warning to expulsion.

YOUR FIC
I’m Melinda dela Peña- Bandalaria, Mel to my friends and colleagues. I am
professor of development communication and also the Chancellor of UPOU.
I
earned all my degrees from U.P. Los Baños. These are PhD in Development
Communication with Sociology as my cognate in 2001; MSc in Development
Communication with animal science as my minor field in 1995; and my BS in
Agriculture major in Plant Breeding in 1982. I have attended various trainings and
conferences here and abroad which provided me with additional knowledge, both in

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content and techniques, to enhance my teaching. I have also experienced being an


online student. I completed an online course, Graduate Certificate in Distance
Education, at the Indiana University (School of Continuing Studies), Bloomington,
Indiana in 2004.
Like the other faculty members here at UP, I also do research
and public service/community development work.

Here are my contact points:



Office Phone: (049) 536-6001 to 6006
E-mail: mbandalaria@upou.edu.ph

With all these things cleared, you can now start reading your modules and also
start preparing your course requirements.

Enjoy the Semester!!

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