Universidad Nacional Abierta y a Distancia

Academic and Research Vice-rector

Activities guide and evaluation rubric – Step 1 - Identify
intellectual property as an asset
1. General description of the course

Faculty or Basic Science, Technology and Engineering

Academic Unit School
Academic Level Undergraduate
Academic Field Disciplinary
Course Name Valuation and Negotiation of Technology
Course Code 212032
Course Type Theoretical Can be yes ☒ No ☐
enabled
Number of Credits 3

2. Description of the activity

Number
Type of the
Individual ☒ Collaborative ☒ of 4
activity:
weeks
Moment of Unit
Initial ☐ ☒ Final ☐
evaluation Intermediate:
Delivery Environment of the
Evaluative score of the activity: Collaborative Learning
activity: 90 and Monitoring and Evaluation
Environment
Starting date of the activity: Deadline of the activity:
06/09/2019 04/10/2019
Competence to develop:

The student analyzes the importance of intellectual property rights

protection, as a differentiating factor to stand out in the competitive
markets.

Topics to develop:

Unit 1: Intellectual property:

 Copyrights
  Patents
 Trademarks
 Industrial designs
 Commercial secrets

Steps, phases of the learning strategy to develop

Step 1 - Identify intellectual property as an asset

Activities to develop

Individual:

The students must develop the following activities:

1. Read the following references for Unit 1 at the Knowledge

Environment:

 Ryder, R. D., & Madhavan, A. (2014). Intellectual

Property and Business : The Power of Intangible
Assets. (pp 5-7).

 Delong, J. V., & Palmer, T. G. (2018). Proposition:

Intellectual Property Must Be Protected. (pp 44-46)

 Mc Manus, J. P. (2012). Intellectual Property: From

Creation to Commercialisation: A Practical Guide for
Innovators & Researchers. 3. Forms of Intellectual
Property.

2. Review chapter 3. Forms of Intellectual Property from the

following reference and draft a concept map of its contents:

 Mc Manus, J. P. (2012). Intellectual Property : From

Creation to Commercialisation: A Practical Guide for
Innovators & Researchers. 3. Forms of Intellectual
Property.
3. Using the online tool GoConqr, draft three creative mind maps,
one for each type of traditional IP: Patents, Copyrights,
Trademarks, including for each one the following:

 Student name, date, group number

 IP type (Patents, Copyrights, Trademarks)
 Colombian office in charge of rule the registration according
to the type of IP
 Registration process according to the type of IP
 Requirements and fees for registration

4. This course is for students to analyze and find solutions to the

following problem:

How to promote digital transformation in Colombian

enterprises?

With the aim of developing a diagnosis to identify the current

situation of the companies in Colombia, each student contributes
gathering information for one company in its local context:

a) Find a company that uses a software to develop its

accounting, sales or human resources tasks, who can be
able to provide all the information required, related to the
software purchase.

b) In order to have a valid information, the person who will

solve the survey and the student, sign a confidentiality
agreement attached in the Collaborative Learning
Environment as Annex 1 - Confidentiality agreement
(Consentimiento Informado)

c) Once the Confidentiality agreement is signed, the student

applies the following survey, attached as Annex 2, at the
Collaborative Learning Environment:

Annex 2 - Survey to identify and characterize enterprises

for digital transformation
 d) Record an audio or video of the development of survey as
an evidence of its development, including all the answers

e) Submit the results on the following Google form in English:

Google form: https://forms.gle/3khsneHKcFXbNMoD6

The student might find a person in the company who can be

able to answer the questions in English, otherwise, the
student has the responsibility of translating the answers
before submitting them to the Google form, with the aim of
being evaluated.

5. Individually, each student must consolidate a PowerPoint

presentation to be submitted to the Monitoring and Evaluation
Environment according to the guidelines given below in section
Products to deliver by student, and name it with the following
structure:

 VNT_Step 1_Student Name

Collaborative:

6. After developing the individual survey and based on its own

research on internet or other sources, each student draft a
problem tree diagram to identify the problem, its causes and
consequences according to the question proposed previously:

How to promote digital transformation in Colombian enterprises?

7. In order to develop a research or in this case a diagnosis, problem

description is a crucial step, therefore, each group member must
read the following complementary reference from unit 1 at the
Knowledge Environment:

Kuada, J. E. (2012). Research Methodology : A Project Guide

for University Students (pp 38-40)

8. Based on the different problem trees proposed previously,

collaboratively each group must describe the problem of digital
 transformation in Colombian enterprises, completing the following
chart:

Research Problem Description

Group 212032_Group number
number
Problem How to promote digital transformation in
question Colombian enterprises?

Problem On paragraph maximum 200 words including

description statistics (only one per group)
References Use APA guidelines

9. In the Collaborative Learning Environment forum, consolidate all

evidences in a PDF document, according to the guidelines given
below in section Products to deliver by student, and name it with
the following structure:

 Final Collaborative Report_VNT_Step 1_Group number

Environment
Collaborative Learning, Monitoring and Evaluation
for the
Environment
development

Individual:
Each student submits to the Monitoring and Evaluation
Environment a PowerPoint presentation named
VNT_Step 1_Student Name including:

 Forms of Intellectual Property concept

Products to map (Activity2)
deliver by  Patents mind map (Activity 3)
student  Copyrights mind map (Activity 3)
 Trademarks mind map (Activity 3)
 Annex 2 - Confidential agreement signed
(Activity 4)
 Screenshot of the Google form submission
(Activity 4)
 Audio or video file of survey recording
(Activity 4)
 Collaborative:

Each group, through the student that chooses the role

Deliveries, posts on the Collaborative Learning
Environment forum a PDF document, using APA
guidelines for references, named VNT_Step 1_Group
number, including:

● Cover
● Introduction
● Objectives
● Table of contents
● Problem tree diagram of each student (Activity 6)
● Problem definition (200 words paragraph)
(Activity 8)
● References (Use APA)

General guidelines for the collaborative work

● Review frequently News and General forums.

● Develop a personal agenda to achieve all
Planning of proposed activities.
activities for ● Do not leave everything to the last minute.
the
● Participate on due time posting relevant
development
information on the forums.
of
collaborative ● Respect copyright, citing the sources.
work ● Use correct English grammar and spelling
● In case of doubt, ask in advance to the due date

Roles to
● Compiler
perform by
● Reviewer
the student
● Evaluator
in the
● Deliveries
collaborative
● Alerts
group
Roles and Compiler: Consolidate the document constituted as
responsibilit the final product of the debate, taking into account that
y for the the contributions of all the participants have been
delivery of included and that only the participants who participated
products by in the process are included.
students
Reviewer: Ensure that the writing complies with the
rules of presentation of work required by the teacher.

Evaluator: Ensure that the document contains the

criteria present in the rubric. You must inform the
person in charge of the alerts so that you inform the
other members of the team in case any adjustments
have to be made on the subject.
Deliveries: Notify delivery times of the products and
send the document in the stipulated times, using the
resources destined for the shipment, and indicate to the
other partners that the delivery has been made.

Warnings: Ensure that the members of the group are

notified of new developments and inform the teacher
through the work forum and messaging of the course,
which has been sent the document
Use APA format. Edition 6th
The APA Standards is the most used style of
organization and presentation of information in the
area of social sciences. These are published under a
Manual that allows to have the scope in the forms in
which a scientific article must be presented. Here you
will be able to find the most relevant aspects of the
Use of sixth edition of the Manual of the APA Rules, such as
references references, quotations, elaboration and presentation of
tables and figures, headings and seriation, among
others. You can check how to implement them by
entering the page

http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=
Plagiarism
In the agreement 029 of December 13, 2013, article
policy
99, the mistakes that infringe upon the academic
order, among others, are the following: paragraph e)
 “To plagiarize is to present as your own work the
whole or part of a writing, report, task or document of
invention performed by another person. It also implies
the use of cites or lack of references, or includes cites
where there is no coincidence between them and the
reference” and paragraph f)”To reproduce, or copy for
profit, educational resources or results of research
products, which have intellectual rights reserved for
the University”.

The academic punishments that the student will face

are:
a) In case of academic fraud proved in the
academic work or evaluation, the score achieved will
be zero (0.0) without leading to disciplinary measures.
b) In case of plagiarism proved in the academic
work of any nature, the score achieved will be zero
(0.0), without leading to disciplinary measures.

To know how the documents must be cited, check the

following document:
Centro de Escritura Javeriano ( ) Normas APA. Sexta
edición. Taken from
http://centrodeescritura.javerianacali.edu.co/index.ph
p?option=com_content&view=article&id=138:normas-
apa&catid=45:referencias-bibliograficas&Itemid=

3. Evaluation rubric

Evaluation rubric

Collaborat
Activity type: Individual Activity ☒ ive ☒
Activity
Moment of Unit
the Initial ☐ Intermedi ☒ Final ☐
evaluation ate:
Performance levels of the individual
Assessed activity Scor
Aspects e
High score Media score Low score
 The student
submits to the
The student
Monitoring and The
submits to the
Evaluation student
Monitoring and
Environment a does not
Evaluation
PowerPoint submit any
Environment a
Understand presentation PowerPoint
file to the
intellectual including the presentation
Monitoring
property concept map and and
describing 30
(IP) assets three creative traditional and
Evaluation
and its legal mind maps nontraditional
Environme
protection defining properly nt,
IP, but it is not
the IP types and describing
following the
describing the IP
given guidelines
legal protection
for traditional IP
(up to 30 (up to 15 (up to 0
points) points) points)
The student
submits to The student
Google form the submits to The
development of Google form the student
Identify one Survey to development of does not
technologic identify and one Survey to submit any
intangible characterize identify and survey to
assets enterprises for characterize Google
investment digital enterprises for forms or it
towards transformation digital is not 20
digital identifying transformation according
transformati intangible assets answering only to an
on to stand as a some of the enterprise
out in differentiating questions that uses
competitive factor to stand proposed for software
markets out in competitiv the diagnosis
e markets
(up to 20 (up to 10 (up to 0
points) points) points)
Apply The student The student The
15
communicati submits to the submits to the student
 on skills to Google form the Google form an does not
develop audio or video evidence of its submit any
research file evidencing its interaction with evidence of
competences research skills to the real sector its
interacting interact with the in order to interaction
with the real real sector to develop the with the
sector develop the survey, but it is real sector
survey not and audio in order to
or video file develop the
survey
(up to 15 (up to 8 (up to 0
points) points) points)
Performance levels of the collaborative
Assessed Scor
activity
Aspect e
High score Media score Low score
The student The student
The
posts in the posts in the
student
Collaborative Collaborative
does not
Learning forum a Learning forum
post any
creative problem a diagram
problem
Describe tree, identifying identifying the
tree or
problems in a clearly the research
diagram in 15
real business research problem, but
relation to
context problem, there is not a
the
deducing causes clear deduction
proposed
and of causes and
research
consequences consequences
(Up to 15 (Up to 10 (Up to 0
points) points) points)
The student The student The
submits the PDF submits the PDF student
document to the document to does not
Strengthen
Collaborative the submit the
written com Learning Collaborative PDF
munication s 10
Environment Learning document
kills forum, including Environment to the
a group research forum, but it Collaborati
problem does not ve Learning
description, present a clear Environme
according to the description of nt,
proposed chart, the research describing
evidencing problem or it is the
proper spelling missing some of research
and grammar, the given problem
following all guidelines
given guidelines
(Up to 10 (Up to 5 (Up to 0
points) points) points)
Final score 90