Action Plan for the Business Proposal

(Short-term and Long-term Plan)

GTH 734 - Entrepreneurial Studies in the Tourism and Hospitality

Business Name : MASAWRAP “Ang Shawarma ng Masa”

Originator : LJ Rebadolla
Date : 08/08/2019

Short-Term Plan : We will start the construction and everything that we need to open the
business after we have the capital. Then we will process the legal aspects of the business and will
look for the suppliers for our product and production. Slow hiring of staff in the first few months of
operations but we are very loyal to those who hired. The business will have a soft opening to utilize
a small test set to the target market to create a buzz and to check our product and the production.
After a few days the MASAWRAP will open officially and will have the grand opening to showcase
our business for the potential customers and network with local businesses to form a strategic
partnership and it will also create awareness, excitement, memorable and positive experience for
everyone that will help to build the business brand and image in the community. We will also focus
on building our “maka-masa” image and environment of the business and being the first food
establishment that offers Pinoy style Shawarma in Olongapo that serves a diverse and new flavor of
the product line. After three to six months of operation, we will check the revenue and profitability
status of MASAWRAP then we will open for a franchise to expand and development of the
business, and share the opportunity to the aspiring entrepreneurs. Also, we will conduct research,
and attend seminars or training to improve the quality of products and services for the first year of
operation.

Mid-Term Plan : After establishing the image and brand of our business in the community
and the industry, on our 2-4 years of operation, we will focus on the Strategic aspects and
objectives of the business to achieve our long-term goals. We will consider also the trends in the
industry and concentrate to the development of the business by improving the choices of food and
beverage menu items, renovation and expansion of our business, training and seminar for the
product line and staff, giving full quality service every day to satisfy our customer and improving the
management and the operation also the marketing aspects of the business. Since we open our
business for the franchise, we will focus on improving the strategies and operation to our franchise
not only for our but business but also for the benefit of the franchisee.

Long-Term Plan : For the succeeding years and long-term plan since the business is
established and known in the community and industry, we will continue to improve strategy,
marketing and all aspects that will help MASAWRAP to be a prime food establishment not only in
the Philippines but also in Globally. The business will continue to embody the “maka-masa” image
and spirit since the MASAWRAP known for that. MASAWRAP will keep on improving the taste of
the main product line which is shawarma and the food and beverage menu items. We also focus to
the latest trends and development so we can apply it to make our business. We will try to expand in
global market and open for franchise to the aspiring entrepreneurs who are outside in the
Philippines.
Action Plan:

Key Result Objectives Strategies Risk Action Plan

Areas (KRA)

Business  To create the  Held Soft  Cost  Plan the things

Branding image and Opening/  Time that need to do
and Image brand of the Grand  Effort for the Soft
Business in Opening Opening/Grand
the  Marketing Opening
community  Budget the
and industry Cost

Business
Environment  To apply the  “Pang-Masa  Time  Create a
meaning of ang Presyo” & quality food
the “maka- Have an Effort and beverage
masa” to the Affordable menu item at
business Price for the an affordable
environment food and price. (na
and system. beverage pang-masa)
menu items  Training for the
 To Train the staff
staff and  Orientation and
explain briefing before
them opening the
regarding on business
the business  Pinoy-Style
environment design of the
 Pinoy-style establishment.

Staffs;
Recruitment  To hire a  Slow hiring  Cost,  Will ask for the
Plan potential of staff in time help of my
employee the first few and friends and
that are months of effort family
suitable in operations members if
the position. but we are they know
very loyal to someone that
those who have a
hired potential and
suitable in the
position
 Job Posting
Online
Food and
Beverage  To create a  Menu  Cost,  Conduct
Menu Item food and Planning Time Research
menu item and Costing and regarding to
that are Effort the food and
applicable to beverage items
the taste of  Attend
everyone Seminar and
 To be the first training
food
establishment
to serve
Pinoy-style
and diverse
flavor of
Shawarma
Customer  Train the staffs
Service  To satisfy  Set a  Cost, regarding on
customer to standard time the standard
the service of procedure and procedure
the business for customer Effort  Orientation and
 To have a service Briefing of the
quality Staff
service  Seminars and
training

Sales
 To generate  Focus on  Cost,  Serves Quality
revenue and Marketing time food and
to be a and and service
profitable Promotions Effort  Make a
business  Products Promotional
 To reduce and Service Flatforms in
expenses  Improve Social Media
cash flow to  Pay attention
reduce to the revenue
costs and also the
expenses

Business  To expand  Cost,  Open for

Expansion  To expand the business time Franchise
and to and
improve the Effort
business
growth