What is Creativity?
Creativity involves the translation of our unique gifts, talents and vision into an external reality that is new and useful. Creativity is defined as the tendency to generate or recognize ideas, alternatives, or possibilities that may be useful in solving problems, communicating with others, and entertaining others and ourselves. Creativity is the ability to think up and design new inventions, produce works of art, solve problems in new ways, or develop an idea based on an original novel, or unconventional approach. “Creativity is marked by the ability or power to create–to bring into existence, to invest with a new form, to produce through imaginative skill, to make or bring into existence something new.” — Webster Creativity is the bringing into being of something, which did not exist before, either as a product, a process or a thought. Creativity is the ability to see something in a new way, to see and solve problems, no one else know exist, and to engage in mental and physical experiences that are new, unique or different. Creativity is a critical aspect of person’s starting from inside the womb onward through adulthood


To an economist an entrepreneur is one who brings resources, labour, and other assets into combinations that make their value greater than before and also who introduces changes, innovations and a new order. An entrepreneur is an individual who accepts financial risks and undertakes new financial ventures. An individual who rather than working as an employee runs a small business and assume all the risk and reward of a given business venture idea or good or service offered for sale .The entrepreneur is commonly seen as a business leader and innovator of new ideas and business processes. The term entrepreneur applies to someone who establishes a new entity to offer a new or existing product or service into a new or market whether for a profit or not for project out come. Entrepreneur is a person who assumes the organization management and risk of a business enterprise. The 18th century economist Richard contillon first used it as a technical economic term. The concept of an entrepreneur is further refined when principles and terms from a business managerial personal perspective are considered.


To an economist an entrepreneurship is a process of bearing the risk of buying at certain prices and selling at uncertain prices. To an economist an entrepreneurship is a process of bearing risk of buying at certain prices and selling at uncertain priced. Entrepreneurship is the practice of starting new organization particularly new business. Generally in response to identified opportunities. Entrepreneurship is offering a difficult fail. Entrepreneurship ranges in scale for solo project to major undertakings creating many job opportunities. Entrepreneurship is the process of creating something new with value by devoting the necessary time and effort assuming the accompanying financial psychic and social risks and receiving the resulting rewards of monetary and personal satisfaction and independence. Entrepreneurship is a agreement that we are take about a kind and behavior that includes 1- Initiative taking 2- The organizing and reorganizing of social and economic mechanisms to run resources and situation to practical account 3- The acceptance to risk or failure.


1st Idea: We had the first idea about to convert water into petrol.

Rejection: This idea was rejected because it’s very scientific and it consumes a lot of time and money.

2nd idea: The idea was based on a women restaurant in which there are only ladies work and for the enjoyment of ladies.

Rejection: Because ladies in our country are not dominant and there is a problem of security.

3rd idea: We had an idea of a restaurant in water shape like a ship.

Rejection: The idea was rejected because this restaurant need a lot of care and hygiene, and in our country there is a lot dust and population and it is unable to build such a restaurant.


Introduction of hit fit café
Name of our business plan
The name of our business plan is hit fit café and we are two shareholders are going to start the business. Hit fit café provide all the facilities to the people of all the ages it provide cold drinks on the left side which we have contract with the Pepsi company .We also introduced hot drinks on the right side e.g. tea and coffee for tea we are using tea bags of Lipton yellow label, and for coffee we are using Nescafe sachet and also sugar sachet with disposable cups. Than on the upper side of our café there are snacks, which we have contract with the super crisps company, snacks like peanuts,biscuits,chips, Nimko, Slanty etc.

Our hit fit café is going to facilitate for those areas where are less facilitates\services or there are no shops. Hit fit café provides a service of 24 hours. Hit fit café exists at six (6) places in Faisalabad like outside the Allied Hospital, Civil Hospital, Ghulam Mohammadabad, Green Town, Madina Town and outside the Agriculture University our head office exist at the Gulastan Colony, Faisalabad which is based on a double story with highly qualified workers. There is one Manager and two Assistant Managers who helped the workers, there are also supervisors how checked the position and condition of the café’s. There is one worker, which is all the time with the café for its protection and to guide the people how to use it.


Our café is divided into three parts with three buttons red, blue, and green red button is for snacks, blue button is for hot drinks and green button is for cold drinks. Customers put two coins of five rupees for all kinds of snacks and three coins of Rs. Five for hot and cold drinks e.g. if they want cold drink they put three coins in the green button. There are different departments in our main office for the company benefits and services .hit fit café is going to come into being in September 2007. Hit fit café is an attractive café, which is available all the time.


Planning is the (psycholgical) process of thinking about the activities required to create a desired future on some scale. This thought process is essential to the creation and refinement of a plan, or integration of it with other plans. The term is also used to describe the formal procedures used in such an endeavor, such as the creation of documents, diagrams, or meetings to discuss the important issues to be addressed, the objectives to be met, and the strategy to be followed. Beyond this, planning has a different meaning depending on the political or economic context in which it is used. Simply put, the planning determines where an organization is going over the next year or more, how it's going to get there and how it'll know if it got there or not. The focus of a plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program. Planning involved selecting missions and objectives and the actions to achieve them. We 2 shareholders of the company planned about every aspect of our project. According to our planning want to create a café, which facilitate the people. People of every age group can use the machine. We have a manager that must plan in order to know what kinds of organization, relationship and personal qualifications are needed and what kind of control is to be applied. The manager functions must be planned if they are to be effective .We provide a best services .Our company set’s its strategies on the bases of objectives to provide better services and pleased the customers. We have some promotional strategies to advertise our company well. According to our planning the cost of our snacks and drinks are very reasonable and affordable.


Organizing can be viewed as the activities to collect and configure resources in order to implement plans in a highly effective and efficient fashion. Organizing is a broad set of activities, and often-considered one of the major functions of management. Organizing process of hit fit cafe requires that several fundamentals be considered, in the first place, the structure must reflect objectives and plans, because activities drive from them, in the second place it must reflect the authority available to an enterprise’s management. Authority in a given organization is a socially determined right to exercise discretion; as such it is subject to change, in the third place, an organization structure, like any plan, must reflect its environment. Just as the premises of a plan may be economic, technological, political, social or ethical so may be those of an organization structure. In the fourth place, since the organization is staffed with people, the grouping of activities and the authority relationship of a structure must take into account people’s limitation and customs. The second pillar of management is organizing which involves establishing maintaining or changing a structure to accomplish the organization’s goals to define and assign tasks and to coordinate people and resources .Our organizing is based on a number of departments .for all these departments we have educated and experienced managers staff, workers and employees. Our company has marvelous building that fulfill the requirements of workers of workers with related jobs will assign resources such as equipments and material to carry out their tasks .sc our company has assigned the responsibility for sales to a division that is spilt into regions, each having a manager, assistant manager and sales personnel.


Controlling is directly related to planning. The controlling process ensures that plans are being implemented properly. In the functions of management cycle - planning, organizing, directing, and controlling - planning moves forward into all the other functions, and controlling reaches back. Controlling is the final link in the functional chain of management activities and brings the functions of management cycle full circle. Control is the process through which standards for performance of people and processes are set, communicated, and applied. Effective control systems use mechanisms to monitor activities and take corrective action, if necessary. The supervisor of hit fit cafe observes what happens and compares that with what was supposed to happen. He must correct below-standard conditions and bring results up to expectations. Our effective control systems allow supervisors to know how well implementation is going. Control facilitates delegating activities our employees. Since our supervisors are ultimately held accountable for our employees' performance, timely feedback on employee activity is necessary.

Control Process of hit fit cafe
The control process of hit fit is a continuous flow between measuring, comparing and action. There are four steps in the control process: establishing performance standards, measuring actual performance, comparing measured performance against established standards, and taking corrective action. Our Time controls relate to deadlines and time constraints. Material controls relate to inventory and material-yield controls. Equipment controls are built into the machinery, imposed on the operator to protect the equipment or the process. Cost controls help ensure cost standards are met. Employee performance controls focus on actions and behaviors of individuals and groups of employees. Examples include absences, tardiness, accidents, quality and quantity of work. Budgets control cost or expense related standards. They identify quantity of materials used and units to be produced. Our Financial controls facilitate achieving the organization's profit motive. One method of our financial controls is budgets. Budgets allocate

resources to important activities and provide supervisors with quantitative standards against which to compare resource consumption. They become control tools by pointing out deviations between the standard and actual consumption.


Leading and management are often thought of as same thing. Although it is true that the most effective manager will almost certainly be an effective leader and that leading is an essential function of managers there is more to managing than just leading The managerial function of leading is defined as the process of influencing people so that they will contribute to organization and group goals. People assume different roles and there is no average person. An organization has the greatest chance of being when all the employees work toward achieving its goals. Since leadership involves the exercise of influence by one person over others, the quality of leadership exhibited by supervisors is an article determinant of organizational success Thus supervisors study leadership in order to influence the actions of employees toward the achievement of the goals of the organization. Leadership is a dynamic relationship based on mutual influence and common purpose between leaders and collaborates in which both moved to higher levels of motivation and moral development as they affect real intended change. Three important parts of this definition are the terms relationship, mutual, and collaborators. Relationship is the connection between people. Mutual means shared in common. Collaborators cooperate or work together.

This mean leader is influenced by the collaborators while they work together to achieve an important goal. Our manager provides a supervisor to each department to lead their employees and every matter of department. We will also provide an employee to the café who will manage and lead all the people who are going to use the machine. The manager lead his staffs and supervising day to day implementation of polices plans to lead the company to achieve their goal .the head of the department issues the necessary directions and guidelines to the faculty members. Our organization leads all the employees for the better performance.

Human Resource Department
HRM including a variety of activities and key among them is deciding what staffing needs you have and welter to use independent contractors or hire employees, ensuring they are high performances and training the best employees , ensuring they are high performances , dealing with performance issues , and ensuring your performance and management practices confirm to various regulator . Activities also include managing your approach to employee benefits and compensation, employee records and personal policies usually small business have to carry out these activities themselves because they cannot yet afford part or full time help. however they should always ensure that employees have and are aware of personal polices which conform to current regulations . These policies are often in the form of employee manuals , which all employee have

HRM Process
In hit fit café HRM department we have many processes. They are supposed to achieve our goals. These processes can be performed in an HRM department , but same tasks can also be out sourced or performed by line - managers or other departments . The most commonly started processes are work force planning. • Time management

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Training and department Maintainer Skills management Motivation Employee benefits administration Personnel development Induction

Staffing function
The components of the staffing function include strategic human resource planning recruiting and selection. Our goal of the staffing function is to locate and source competent employees . Our company plans strategically , it determines its goals and objectives for a given period of time . These goals and objectives often result in structural change being made in the organization that is , these changes foster changes in job requirement , reporting relationship how individuals are grouped and the like . As these jobs are analyzed specific skills knowledge , and abilities are identified that the job applicant must possess to be successful on the job . Almost our all activities involved in HRM revolve around an accurate description of the job.

Training and Development
Training and development section of hit fit café is often responsible for helping employees to maximize our potential . Our focus is to enhance the personal qualities of the employees such that the improvements made will lead to greater organization productivity . The training and development members are often known as the organization development specialists is to help the members of the organization cope with change . Our change is also occur in organization structure , which can result layoffs , new job assignment , term involvement ,and the like , and again requires new orientation by the organization members . Our changes procedures on policies where employees must be informed and taught to deal with such occurrences .Our T & D may

also include career development activities and employee counseling to make better choices about their careers to achieve our desired goals .

Our motivation is one of the improvement steps. We are trying to figure out what motivates various employees has long been a concern of behavioral scientists .We think motivation as a multifaceted process - one that has individual managerial and organizational implications . Our motivation is hot just what the employee exhibits, but a collection of environmental issue surrounding the job , ability and willingness to do the job . Our goal of the motivation is to take competent adapted employees and provide them with an environment that encourage them to exert high energy level .

Maintenance as the name implies ,the objection of our this phase is to put into place activities that will help retain productive employees . Our maintenance of the department includes safety and health issue, and employee communications. The goal of our maintenance is to take competent adapted employees which up – to date skills , knowledge and abilities who are exerting high energy levels , to maintain their commitment and loyalty to the organization , included in such programs is the ability for employees to know what is occurring around them and to went frustration . Our employee relation programs should be designed to ensure that our employees are kept well informed through E – mail bulletin , boards , tourn hall meetings or teleconferencing , and to foster an environment where employee voices are heard . It our time and effort are expended in this phase our HRM may be able to achieve its ultimate goal .

The Job characteristics
Our jobs characteristics are that affect productivities motivation and satisfaction. We have five characteristics of job.

Skill Variety
Which include degree and a no of skills and talents?

Task identity


The degree to which the job requires completion of a whole and identifiable piece of work.

Task Significance
The degree to which the job has a substantial impact on the lives or work of other people.

The degree to which the job provides substantial freedom , independence , and discretion to the individual in scheduling the work and in determining the procedures to be used in carrying it out .

Feed back
The degree to which coring out the work activities required by the job results in the individual obtaining direct and clear information about the effectiveness of their performance .

Manpower planning
Our man –power planning enables a department to project its short to long term needs on the basis of its departmental plans so that it an adjust its manpower requirements to meet changing priorities. The department needs manpower planning to show. • The no of recruits required in a specified timeframe & the availability of talent. • Early indications of potential recruitment or retention difficulties. • Surpluses or deficiencies in certain ranks or grades. • Available of suitable qualified and experienced successors.

Employee Motivation
According to Maslow , our employees have five level of needs (1) Physiological (2) Safety (3) Social (4) Ego (5) and self actualizing. Motivation is operationally is the miner fore that drives individual to accomplish personal & organizational goals our motivation factors for employees are.


1-Interesting work. 2-Good wages. 3-Full appreciation of work done. 4-Job security. 5-Good working condition. 6- Promotions & growth in the organization. 7-Personal loyalty with employees. 8-Tact full discipline. 9-Sympathatic helps with personal problems.

Advertising Department
What is advertising?
Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver is not in position to immediately respond to the message. This too is changing. For example, in the next few years’ technologies will be readily available to enable a television viewer to click a button to request more details on a product seen on their favorite TV program. In fact, it is expected that over the next 10-20 years advertising will move away from a one-way communication model and become one that is highly interactive.

Managing Advertising Decisions in hit fit cafe
Hit fit café is delivering an effective marketing message through advertising requires many different decisions as our marketer develops their advertising campaign. For small campaigns, we involve little creative effort;

one or a few people may handle the bulk of the work. In fact, the Internet has made do-it-ourselves advertising an easy to manage process and has especially empowered small businesses to manage our advertising decisions. As we will see, not only can small firms handle the creation and placement of advertisements that appear on the Internet, new services have even made it possible for a single person to create advertisements that run on local television.

Setting the Advertising Objective
Hit fit café advertising objectives including: building product awareness, creating interest, providing information, stimulating demand and reinforcing the brand. To achieve one or more of these objectives, advertising is used to send a message containing information about some element of the marketer’s offerings. For example:
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Message About Product Message About Price Message About Other Promotions Message About Distribution

Setting the Advertising Budget
After advertising objective our next step is advertising budget achieving the objective requires a well-thought out strategy. One key factor affecting the strategy used to achieve advertising objectives is how much money has to spend on our business. The funds designated for advertising make up the advertising budget and it reflects the amount and our business is willing to commit to achieve its advertising objectives.

Selecting Media Outlets
We have selected the following Medias.
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Television Advertising Radio Advertising Print Publications Advertising Internet Advertising Direct Mail Signage, Billboards

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Product Placement Mobile Device Advertising

R&D Department
What is R&D?
Research is an activity aimed at discovering new knowledge in hopes that such activity will be useful in creating a new product, process, or service, or improving a present product, process, or service. Development is the translation of research findings or other knowledge into a new or improved product, process, or service. Research and development comprises creative work undertaken on a systematic basis in order to increase the stock of knowledge and the use of this knowledge to devise new applications. Research and development is a component of the broader innovation process. Research is an activity aimed at discovering new knowledge in hopes that such activity will be useful in creating a new product, process, or service, or improving a present product, process, or service. Development is the translation of research findings or other knowledge into a new or improved product, process, or service. Scientific investigation designed to develop new consumer goods and services, new inputs into production, new methods of producing goods and services, or new ways of operating and managing organizations. There are two types of R&D: basic and applied. Basic R&D does not have a specific commercial objective, while applied R&D does.


Why R&D matters to companies
R&D plays an important role in the innovation process. It results in the technology that brings new products and services to the market place. Innovation results in high quality jobs, successful businesses, better goods and services and more efficient processes. Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications." There are two types of information available to a market researcher: primary data and secondary data. Primary data is original information gathered for a specific purpose. Secondary data refers to information that already exists somewhere and has been collected for some other purpose. Both types of research have a number of activities and methods of conducting associated with them. Secondary research is usually faster and less expensive to obtain than primary research. Gathering secondary research may be as simple as making a trip to a local library or business information center or browsing the Internet. There is already a lot of statistics about different businesses that can be used for this research. Information source Secondary data help identify the problem; better define problem; develop an approch to problem; fomulate an appropriate research design; answer certain research questions and test some research hyotheses; Interpret primary data more insightfully There are two ways to do market research:
• •

Secondary Research involves analyzing information that already has been gathered for another purpose. Primary Research involves collecting new information to meet your specific needs


Engineering Department
Engineering is the application of science to the needs of humanity. This is accomplished through the application of knowledge, mathematics, and experience to the design of useful objects or processes.

Engineering of hit fit cafe
Engineering of hit fit café are well educated. We have two managers for our engineering department. Our Engineering uses their knowledge of science, mathematics and appropriate experience to find suitable solution to a problem. Creating an appropriate mathematical model of a problem allows them to analyze it and to test potential solutions. Usually multiple reasonable solutions exist, so our engineers must evaluate the different design choices on their merits and choose the solution that best meet their requirement. Our engineers are professionals take seriously their responsibilities to perform their duties. Engineering of hit fit café typically include a factor of safety in or department to reduce the risk of unexpected failure. Engineers of hit fit café plan which kind of machine is needed and what is its functions, their also applies technology for a hit fit café needs and to prevent technical problem. Our engineers know how to handle the machines. Engineers of hit fit café employ the scientific knowledge developed by scientist in planning, designing and constructing technical devices and systems.

Our engineers are developers’ innovations and problem solvers. They are concerned with using available technology to solve these problems. They use science and computers to model real life situations and solve problems. Our engineers responsible for communicating understanding, planning creating and testing. They also do team work with their workers to make sure that all of these things are done right. They also check the tools and equipment and if they are not in orders, they can also change the machine. Our engineers know their need what to do , when it has to be done , and how much money can be spent .Every one gets together regularly throughout the project to make sure things are going smoothly , and to deal with any changes that make up . Engineers of hit fit café must have a deep understanding of the science and technology behind the projects they work on. This means that it is absolutely essential to stay up- to-date with new technologies. Our engineers must be good at planning the way in which money and time is spent on project. They meet frequently with the scientists and other engineers to make sure that nothing is left out. Our engineers must be capable of creating and designing the equipment needed for the project. Engineers are given the responsibility of testing every thing extremely carefully before it is used. Our engineers also use computers externally to produce and analyze designs, to simulate and fest how a machine, structure, or system operates, and to generate specifications for parts of our machineries.


Cleaning Department
Cleanliness is the absence of dirt, including dust, stains, bad smells and clutter, include health, beauty, absence of offensive odor, avoidance of shame, and to avoid the spreading of dirt and contaminants to oneself and others. In the case of glass objects such as windows or windshields, the purpose can also be transparency . Cleaning department is the most important department of our business . It is the most vital need of our café because our aim is to provide the totally clean product for our customer satisfaction . There for the cleaning department is responsible for the following activities. It is especially designed for the cleaning of all company.Cleaning department provide the totally clean enviorment to the others departments and enhance the ability to doing work . It is response for all types of cleaning include rubbing dusting and provide the dirt and germs free atmosphere for all department .


Quality Control Department
Quality control refers to the process, most often implemented in manufacturing, of monitoring the quality of finished products through statistical measures and an overall corporate commitment to producing defect-free products. Quality control principles can also be utilized in service industries. In manufacturing, procedures to achieve a desired level of satisfaction of the operation or product being produced. A number of tests and measurements may be required to determine that a part meets required, procedures to achieve a desired level of specifications. As a manufacturer we are interested in the quality of the product that we produce. As a consumer we are interested in the quality of the product that we buy. Quality often means different things to different people but can generally be regarded as meaning that the product meets certain targets. For a light bulb quality might mean that it works when we buy it, whilst for a packet of cornflakes quality might mean that we have over a certain minimum amount of cornflakes in the packet. We will consider some ways of measuring the quality of a product and detecting quality changes - both features of a quality control process.


There are two managers of quality of control .These managers check the product quality and the expiry date of things e.g. In hit fit cafe we are offering super crisp product like chips, peanuts etc. Our quality control managers must check the expiry date of these products. In our café there are also tea and coffee and cold drinks , the manager also checks the quality of these products

Supervisor Department
A supervisor is an employee of an organization with some of the powers and responsibilities of management occupying a role between true manager and a regular employee .A supervisor position is typically the first step towards being promoted into a management a role .An employee is supervisor if they have the power and authority to do the following actions (according the Ontario ministry of labour) 1. Give instruction and/or orders to subordinates 2. Be held responsible for the work and action of other employees. 3. Admnister discipline and penalties. Supervisor of hit fit café our divided into four distinctly separate sets of responsibilities.His first duty is to represent management and the company. It is the supervisor,s job to organize his department and employees , visualize future impacts and needs , energize the employees to get their tasks done and supervisor their work ensuring that the productivity and quality standards are met .


The supervisor makes certain that his employees have the training, the tools and the material that they need to carry out their duties. Another important part of the job is to act as a middle man and buffer between the employees who actually do the job and the rest of the organization .The supervisor makes sure that his employee ,s pay is correct , their vacation pay arrives on time and the receive proper care if they get injured on the job . The supervisor of hit fit café also has legal responsibilities to ensure that his area of responsibility is free of safety violation , all employees received proper training and that all human right are upheld. The supervisor of hit fit café is also responsible for the safety of all his subordinates and to ensure that they work in a harassment – free environment .It is also the responsibility of hit fit café to develop all the potential leader the work under his so that the company can identify and place all the employees who demonstrate that they have the interest and abilities to be promoted or transferred to better position .

IT Department
The Information Technology (IT) department manages the technology and computer infrastructure that drives an organization's business systems. Developing and maintaining the business systems that operate the organization are essential tasks of the IT department. This includes software for financial, manufacturing, sales and distribution systems, as well as general office administration, such as word processing and spreadsheet applications This is a development and innovation of our café that meets the extensive demands of the maker for capable of providing distributed network, communication system solution for future life including the internet. This purpose of department is to give modern facility. This program encompasses fundamental principal of communication system information technology ,which support application such as computerized security networking invoice system, cameras auto locks door , emergency alarms . The department manager will design the implement network system to meet exacting need of day .


The responsibilities of this department are to develop customer understanding. The principal of communication and information technology which support distributed application , such as multimedia , virtual reality, data base and program dedicated facility latest networking tools and multimedia computer support the IT department . This is designed for the café employees. This department is to HRM department so all the admin or office work is include in this department .All the workers and manage in this department.

Operational and Maintenance Department
Although building commissioning is becoming is more popular for new construction projects, most buildings have never undergone any type of systematic process to ensure they operate optimally. Hit Fit Cafés commercial office buildings hold tremendous opportunities for increasing energy efficiency through low-cost O& M improvements. These improvements can yield savings of five to twenty percent of a building, s annual utility bill. Hit Fit Café understands why building systems are operated and maintained the way they are, and where and what improvements are more beneficial and cost –effective is the first step to obtaining energy – efficient building performance. Hit Fit Café an O&M assessment provides a systematic look at all aspects of the current O&M practices including the management structure, policies, and user requirement that influence them. It may include.

(1) Interviews with management, O&M personal and services contractors. (2) A review of equipment condition, building documentation and service contracts. (3) Spot tests of equipment and controls. The gathering and analysis of this improvement are needed and which improvements is most cost –effective. The Hit Fit Café assessment also checks schedules and control strategies to determine if the building is operated optimally and develops a list of recommended improvements that support energy efficient operation. It can provide a starting point or baseline from which to measure the effectiveness of improvements and on going O& M activities.

Hit fit café responsibilities
(1)The hit fit café O&M process consists of several steps beginning with the pre assessment planning activities that are carried may include. (1) Assigning staff. (2)Choosing the approach.

Assigning Staff
Hit fit café assigns one or more staff members to assist in the assessment process .The individuals chosen should be those with the most knowledgeable buildings staff can improve the assessment cost effectiveness because they reduce the time the O&M consultant needs to spend investigating how and why the building operates as it does.The amount of time a staff person will spend assisting with the project is generally decide during the scoping process .

Choosing the approach


Hit fit café must choose an approach for accomplishing the work. Most of he approaches assume that the hit fit café has O&M staff to assist in carrying out the assessment.

Operational and Maintains benefits
The Hit fit café information resulting from an O& M assessment can be used to help prioritize both financial and policy issues regarding the management and budget for the facility .It presents a clear picture of where and what improvements may be most cost effective to implement first .The assessment process, depending on the hit fit café ,s requirements can also provide direct training and documentation benefits for O&M staff .

Manufacturing Department
Manufacturing is the transformation of raw materials into finished goods for sale, or intermediate processes involving the production or finishing of semi-manufactures. It is a large branch of industry and of secondary production. Includes establishments engaged in the mechanical or chemical transformation of materials or substances into new products. These establishments are usually described as plants, factories, or mills and characteristically use power-driven machines and materials handling equipment.

Manufacturing in hit fit café
Hit fit café manufacturing sector is closely connected engineering and industrial design. Almost manufacturing products of hit fit café are raw materials like cold drinks hot drinks, and snacks, which our café provide; this is very convenient for us. Hit fit needs a supervisor to take care the raw material. Hit fit has a contract with the Pepsi Company limited for the drinks


and has also contract with the super crisps company for the snacks, hit fit also introduce the new products by the passage of time. Manufacturing covers a myriad of inputs, processes and products. Hit fit also has the raw material for the tea and coffee like sugar and dried milk. Hit fit also provide the facility of disposable cups for the tea and coffee. Hit fit café have skilled workers that noticed which product is less.e.g suger milk coffee ,tea and snacks.

Accounting and Finance Department
Accounting is the process by which financial information about a business
is recorded, classified, summarized, interpreted, and communicated. Auditing, a related but separate discipline, is the process of an independent review of financial statements in order to express an opinion as to the fairness and adherence to generally accepted accounting principles.

Accounting management in hit fit café
Hit fit cafe collecting information on resource usage for the purpose of capacity and trend analysis, cost allocation, auditing and billing. Hit fit accounting management requires records summaries, dealing, records in the books that help us to revise the losses and profits. Hit fit is also has an accounting data which is used for trend analysis, capacity planning, billing, auditing and cost allocation. Accounts help hit fit to record keeping our business performance in monetary terms provides a summary of the economic results.

Functions of accounts in hit fit cafe

The function of accounts in hit fit compiling and providing financial information primarily by reports referred to as financial statements. Accounting includes bookkeeping, systems design, analysis and interpretation of accounting information. In probate, our function of providing a report on the collection and distribution of the estate; in partnerships (2), an equitable proceeding in which the use and distribution of partnership funds are examined to determine whether each partner has received her appropriate share .our accounts help to ensure that the firms are run efficiently, its public records kept accurately, and its taxes paid properly and on time. Hit fit café accounts functions are
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Meaning, Functions and Sub fields of Accounting Accounting Cycle Accounting Principles- Concepts & Conventions Accounting Equation Types of Accounts Rules of Debit & Credit Profit and losses

Hit fit accounting Process
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Analyzing transactions Recording transactions Posting to ledger Balancing the accounts Preparing Trial Balance

Hit fit café needs a manager to take care all of the records of the café what the manager to do, manager must recall the record to maintain the café he also knows what actually is bank Reconciliation? Reasons for reconciling the books he make schedules, file bills, sort documents, fill in at the switchboard, and other duties that would require someone in good business. This may include some or all of the following: 1. Keep up-to-date and accurate record of all the company’s financial transactions into physical journals and ledgers or a computer-based system. 2. Periodically, usually monthly, they balance the books and create financial statements and other management reports.


3. Receive record, deposit cash and pay the company’s bills. They balance bank statements regularly, investigating and correcting any discrepancies. 5. Keep inventory records and calculate product costs. 6. Purchase supplies 7. Prepare purchase orders

Finance studies and addresses the ways in which individuals, businesses
and organizations raise, allocate and use monetary resources over time, taking into account the risks entailed in their projects. The term finance may thus incorporate any of the following: * the study of money and other assets* the management of those assets* Profiling and managing project risks* Webster's New World dictionary defines finance as (1.) Money resources, income, etc (2.) The science of managing money.

Finance in hit fit cafe
Finance is the most encompassing of hit fit business. To understand finance we must know about the entire business, indeed the entire economy. The Financial system of hit fit is composed of consumers, manufacturers and distributors. These groups need money to purchase products and services. One way of looking at Finance is that it is getting the money to purchase these goods and services. Hit fit café is also planning the finance to achieve the goals and strategies tailored to meet a client's specific values, abilities, and needs. Hit fit plans show how to get started by taking inventory of our current assets, budget, and other arrangements; setting and quantifying goals, hit fit will determine its current financial situation with regard to income, savings, living expenses, and debts. Preparing a list of current asset and debt balances and amounts spent for various items gives hit fit a foundation for financial planning activities improved business relationships resulting from well-planned and effectively communicated financial decisions. Hit fit financial plan also helps in future needs and resources

The financial planning of hit fit cafe
• • • • • •

(1) Determining hit fit current financial situation (2) Developing financial goals (3) Identifying alternative courses of action (4) Evaluating alternatives (5) Creating and implementing a financial action plan, and (6) Reevaluating and revising plan

Marketing Department
Marketing is a process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

Marketing in hit fit café
In general, marketing in hit fit identifying the particular wants and needs of a target market of customers, and then going about satisfying those customers better than the competitors. This involves doing market research on customers, analyzing their needs, and then making strategic decisions about product design, pricing, promotion and distribution. The process of marketing our café is making customers aware of products and services, attracting new customers to a product or service, keeping existing customers interested in a product or service, building and maintaining a customer base for a product or service. Advertisements play a large part in marketing. In marketing of hit fit café advertising play a great role, that moves closer to make a decision to purchase, use and follow.


Marketing in hit fit café requires co-ordination, planning, implementation of campaigns and a competent manager(s) with the appropriate skills to ensure success. Marketing objectives, goals and targets have to be monitored and met, competitor strategies analyzed, anticipated and exceeded. Through effective use of market and marketing research an organization should be able to identify the needs and wants of the customer and try to delivers benefits that will enhance or add to the customers lifestyle, while at the same time ensuring that the satisfaction of these needs results in a healthy turnover for our café.

Marketing plan of hit fit café
Marketing plan of hit fit café assists us to integrate our total marketing effort .it ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When we preparing our marketing plan we need to be clear about our objectives and how we'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. Our plan can consist of these elements:
• • • • • •

Analysis of your current market Our business objectives Key strategies Steps to achieving your objectives Proposed budget Timing

Marketing plan of hit fit café should remain an ongoing process throughout the life of our business. That include the unmet needs of our customers.our marketing is also depends upon the price of our services e.g what is the price of our product which we our offeringto our customers.pricing ismostly influnced by our requriments for the net income and our objectives for term market control. We are offering a limited price which ia convient for all of the customers.


Purchasing and booking
Purchase is voluntary exchange of goods and/or services. Exchanges may take place between two parties or amongst more than two parties. In its original form trade necessarily used barter and the exchange of goods and services and recognized equal value desirable to both parties. Modern traders generally negotiate through the use of a medium of exchange, i.e. money, and rarely through barter: as a result one can separate buying and earning from selling. The activity of purchasing goods and services in exchange for money or the consideration of something of monetary value. Usually referred to in the sense of multiple transactions or the transaction processes of an organizational unit. Booking in the sense used in professional wrestling is the process of laying out in advance the general storyline of the match, to include what the eventual outcome will be. Booking may be very detailed and include a more-or-less precise length for the match and what moves, techniques, and holds will be employed by which wrestler or wrestlers and at what point in the match each will happen. Booking is also:

Engagement: employment for performers or performing groups that lasts for a limited period of time; "the play had bookings throughout the summer" The act of reserving (a place or passage) or engaging the services of (a person or group); "wondered who had made the booking"

Purchasing management of hit fit café directs the flow of goods and services in a company and handles all data relating to contact with suppliers. Effective purchasing management requires knowledge of the supply chain, business and tax laws, invoice and inventory procedures, and transportation and logistics issues. Although a strong knowledge of the products and services to be purchased is essential, purchasing management professionals must also be able to plan, execute, and oversee purchasing strategies that are conducive to company profitability. Purchasing managers, agents, and buyers usually learn about new products and services from Internet searches, trade shows, and conferences. They meet with potential suppliers in their plants whenever possible our purchasing management professionals must be good negotiators understand technical product information, have good mathematical ability, and are outstanding decision makers. Purchasing managers of our café manages control budgets, and manage staff. Our booking manager is also very skill he is responsible for the booking of our material, which is needed in our café e.g., he is responsible to check which material is less, and what is required for the café .Our booking manager is also responsible for booking of furniture, machineries and many others things. Important machineries are purchased for proper budget is made and then through clear process these machines are purchased. Minor purchased e.g. furniture’s, cleaning equipments, paint and other goods used in our company. In purchasing process company’s purchasing department managers gives complete and clear identification and dates describing the services ordered that includes type rank, grade or other precise identification .To conclude all services and goods are purchased for correction of quality and quantity and in order to satisfy customers needs. This department purchases all material, which is used in our machines. So our managers are responsible to purchase the right quality things. Our purchasing department is responsible for establishing and administrating purchasing polices, dealing fairly with all potential sources of supply. Obtaining raw material and machineries in an efficient and business like manner, consolidating purchase of like or common items, and generally defining how to effect cost saving and coordinate purchasing and contracting procedures for company.

Marketing Mix
The marketing mix is probably the most famous marketing term. Its elements are the basic, tactical components of a marketing plan. Also known as the Four P's, the marketing mix elements are price, place, product, and promotion. Product: The product or service offered to the customer Price: Pricing strategies with the goal of meeting a desired profit margin or costing structure. Place (Distribution): Distribution of the product/service to the target market Promotion: Communication and endorsement of the product/service to a customer. These variables are known as marketing mix or the 4ps of marketing. These are the variables that marketing managers can control in order to best satisfy customers in the target market. The marketing mix is portrayed in below.


The firm attemty to generate a positive response in the target market by blending these four marketimg mix varivales in an optimal manner.

The Product is the physical tangible goods or service offered to the customers. It also refers to the appearance and packaging, the benefit and function, quality, branding, and any associated warranties. The people buy benefits, not products. Products have to satisfy a need or want for some market segment. In order to achieve are marketing objectives we need to have a strategy that includes different elements in order to serve our product.

Our product strategies (services)
Our product that we are giving is a service in a form of Hit Fit café. The service of our product is a self-service. Our service is giving benefit to all of the need customers. The service of our café is work well and also looks good. We are providing the best and accurate services to our customers.

Features: The main and unique feature of our café is that it is to facilitate
the customer of every age. Our prices are affordable.

Benefits: Our café is giving incentives to the customers in a form of a
starch card in which there are prizes for the customers, if any of the

customer have a prize in the starch card then the attendant at the café will give the prize to the customers.

Shape: The shape of our café is booth like. Quality: Quality is our products are very fine.
There are three portion of our café one is for snacks which includes chips, nimko, peanuts, biscults etc, second is for cold drinks and the third one is for hot drinks e.g. coffee and tea.

The place is where we can expect to find our customer and consequently, where the sale is realized. Knowing this place, we have to look for a distribution channel in order to reach our customer. Price decisions should take into account profit margins and the probable pricing response of competitors. Pricing includes not only the list price, but also discounts, financing bundling, price discrimination, cash and early payment discounts, suggested retail price, pricing strategy and price flexibility.

Pricing objectives
Our pricing is clear, concise and understood by all involved in making pricing decision, futher these objectives are so stated as to enable those changed with prices responsibilities to performance with them. Our prices are very affordable to all the class of the customers. The prices of our snacks are Rs.10, the prices of hot and cold drinks are Rs.15.oue prices are low so that the customers are willing to use are services and also attract them. Our price is in a payment form.

Sales or profit growth Market share growth

Minimize return on investment Maximize short and long run profit

Cash flow
Rapidly recover new product development costs

Pricing strategies

Place (distribution)
Place is associated with channels of distribution that serve as the means for getting the product to the target customer .the distribution system performs. Distribution channels, market coverage specific cannel members, warehousing distribution centers, order processing transportation. Hit fit café is dealing in six places in Faisalabad like outside the Allied Hospital,Civil Hospital,Ghulam Mohammadabad ,Green Town and at the main gate of Agriculture University. Our head office is in Gulstan Colony. Hit fit café involves in direct distributing e.g. from the manufacture. Manufacture has the complete control over our products.

Promotions are related to communicating and selling to potential consumers. Since these costs can be large in proportion to the product price, a break-even analysis should be performed when making promotion decisions. It is useful to know the value of the customer in order to determine whether additional customers are worth the lost of acquiring them. Promotion decisions involve advertising, public relation, media types. Marketing communications budget personal selling and sales force.

Product Functionality Appearance Quality Packaging Brand Warranty service

Price List price Discounts Allowance Financing Leasing options

Place Channel members Channel motivation Market coverage Locations Logistics Service level

promotion Advertising Personal selling Public relations Message Media Budget

To make our customers aware that our product exists, there are a number of methods we choose to use, the following methods.


Ab bolo ha na maaza ki baat

Promotion objectives
Our company has some objectives of promotion to give information about our service for the awareness of the customers. First of all we aware our customers about innovation feature of our services, their benefit and qualities which is not given by others.

Promotion mix

Advertising we communicate with and audience through paid media. Direct marketing we also use a direct marketing for the direct interaction
with the customer. We use to elements of direct marketing, personal sellingTele marketing.

Television is an important source for advertising so we ad our product
commercial on Geo and Ptv.

Internet we also selected the internet to promote our product. People can
gain awareness about our product through our website.

Print media play important role in the success of any product on service.
We have selected the following media for advertising.The News, Jang, Dawn,Family magazings,Nawa-i-waqt. Out door media it takes a lot of contribution for the promotion of out door media we have selected the following medias for the advertisements of our services. Billboards Posters: print posters Buntings Banners


Market Segmentation
Marketing segmentation can be defined as the process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The process of splitting customers, or potential customers, in a market into different groups, or segments, within which customers share a similar level of interest in the same or comparable set of needs satisfied by a distinct marketing proposition. The process of selecting a group or groups having similar characteristics representative of a desired market from a population of mixed characteristics.
• • • •

The purpose of market segmentation is to determine specific segments of the market upon which to concentrate marketing efforts. Adopt a customer-oriented philosophy. Divide the mass market into small sub-markets. The goal of every entrepreneur is to develop a dominant position in a specialized market segment.


Bases for segmentation
The first step in developing a segmentation strategy is to select the most appropriate base on which to segment the market. Major categories of consumer characteristics provide the most popular bases for market segmentation. The most common profilers used in customer segmentation include the following:

• Region of the country • Urban or rural • Climate

• Age, sex, family size • Income, occupation, education • Religion, race, nationality

Socailculture segmentation
• Family life cycle • Social class

• Lifestyle type

• Product usage - e.g. light, medium, heavy users • Brand loyalty: none, medium, high

• Type of user (e.g. with meals, special occasions)

Occasional segmentation Benefit segmentation Business segmentation

Geographic segmentation
In Geographic segmentation, the market is divided by location. The theory behind this strategy is that people who live in the same area share similar needs and wants and that these needs and wants differ from those of people living in other areas. Following are the different geographical units: these units include: Regions: e.g.Southren, Mountain states northern areas in Pakistan. City / Town size: e.g. population within ranges or above a certain level Population density: e.g. urban, suburban, rural, and semi-rural Climate: e.g. Temperature, hot, humid, rainy. Geographic segmentation is an important process - particularly for multinational and global businesses and brands. Many such companies have regional and national marketing programmer, which alter their products.

Demographic Segmentation
Demographic segmentation consists of dividing the market into groups based on variables such as age, gender family size, income, occupation, education, religion, race and nationality.Demographic segmentation is one of the most straightforward bases for segmenting markets; they are also one of the most meaningful. The main demographic categories are described below:


For many products buying behavior is closely related to age category. The range of these categories will vary depending upon the product or service, thus range may appeal to the 18-30 age, whereas visiting historic properties may be popular with the 25-45-age range. Age is regularly used to define the behavior of certain markets. For instance younger people tend to be more active in making business trips than they are in domestic holiday trips.

Sex will also determine consumption patterns.e.g. Male, female.

Gender segmentation is widely used in consumer marketing. The best examples include clothing, hairdressing, magazines and toiletries and cosmetics.

Socialcultureal segmentation
In this segmentation, consumer markets have been successfully subdivided into segments on the bases of stage in the family life cycle, social class and subculture memberships.

Family life cycle
Family life cycle segmentation is based on the premise that many families pass through similar phases in their formation and growth. In developed countries economies the family remains the basic social unit. Many consumption patterns are developed and taught within the family as it proceeds through a life cycle. This life cycle has been used by research services combined with income, and occupation to delineate different consumer groups. The approach is as follows. First consumers are divided into one of four possible life cycle groups: 1 Dependent adults - single adults

2 Pre-Family - Adults married without children 3 Family - One or more children 4 Late - Adults whose children have left home

Social class
Many Marketers believe that a consumer "perceived" social class influences their preferences for cars, clothes, home furnishings, leisure activities and other products & services. There is a clear link here with income-based segmentation. This segmentation is a mixture of social class and income. Classifications are based on the occupation of the head of household. Socio economic groupings used in the country are those established by the National Readership Survey, and fall into the following categories: • • • • • • Higher managerial, administrative or professional Intermediate managerial, administrative and professional Supervisory, clerical, junior administrative or professional Skilled manual workers Semi and unskilled manual workers State pensioners, widows, lowest grade workers.

Psychographic segmentation
This type of segmentation divides the market into groups according to customers’ lifestyles. It considers a number of potential influences on buying behavior, including the attitudes, expectations and activities of consumers. If these are known, then products and marketing campaigns can be customized so that they appeal more specifically to customer motivations. The main types of psychographic segmentation are:

Lifestyle segmentation
Different people have different lifestyle patterns and our behavior may change as we pass through different stages of life. For example, a family

with young children is likely to have a different lifestyle to a much older couple whose children have left home, and there are, therefore, likely to be significant differences in consumption patterns between the two groups. One of the most well known lifestyle models, the “sagacity lifestyle model”, identifies four main stages in a typical lifestyle:
• • • •

Dependent (e.g., children still living at home with parents) Pre-family (with their own households but no children) Family (parents with at least one dependent child); and Late (parents with children who have left home, or older childless couples).

Occasional segmentation
This segments on the basis of when a product is purchased or consumed. For example, some consumers may only purchase flowers, boxes of chocolates for celebrating birthdays or Christmas, whereas other consumers may buy these products on a weekly basis. Marketers often try to change customer perception of the best time to consumer a product by promoting alternative uses for a product. For example, recently Kellogg’s has attempted to change the image of cereals to that of an ‘any time’ snack, rather than simply a breakfast meal. Many products are promoted for special usage occasions. The greeting cards industries, e.g. stresses special cards for a variety of occasions that seem to be increasing almost daily (Eids, Mothers day, Birthdays, etc.)

Benefit segmentation
This requires marketers to identify and understand the main benefits consumers look for in a product. Toothpaste, for example, is not only bought to maintain healthy teeth and gums, but also because of its taste and in order to help combat bad breath! Benefit segmentation uses causal rather than descriptive variables to group consumers. Different people buy the same or similar products for different reasons. For instance some people will visit a restaurant because it has a reputation for good food or drink and therefore seek gastronomic experience; others may visit the same restaurant to derive social benefits or status.


Behavioral segmentation
Behavioral segmentation identifies consumption rates of a product or service as a means of segmenting markets. For instance customers of a local leisure center may be classified as: • • • • Frequent users (Daily visits) Less frequent users (At least once a week) Users (Occasional visits) Non users.

If a company can identify the characteristics of frequent users (they may live in a certain area and have other common features such as income) they can target those segments in order to increase the number of frequent users.

Loyalty status
A market can also be segmented according to the degree of consumer loyalty to a product or service brand. Kotler divided consumers into four groups according to their loyalty status. A brewery may identify the pubs in a postcode area for instance pub A, pub B, pub C, pub D and classify the local population according to their loyalty. Thus using Kotler's classification the market would be classified as follows: Hard core loyal - These are consumers with undivided loyalty to one brand or pub. Their purchasing pattern over six periods would be, AAAAAA • Soft-core loyal - Consumers with divided loyalty between two or more brands. Their purchasing pattern may be, AABBBA. • Shifting loyalties - These consumers 'brand switch', their loyalty pattern may be, ACBAAC • Switchers - These consumers demonstrate no brand loyalty at all thus their loyalty pattern may be ACDBAD.

Depending upon the marketing expenditure required loyalty patterns could be changed.

Business - to -business market segmentation


Substantial parts of the market for hospitality services are represented by other businesses, or organizations for instance conferences, seminars, incentive travel packages, air crew services are all aimed at other businesses rather than consumer markets. The concept of segmentation can be applied, although the bases used are likely to be different. A more detailed discussion is given by Webster. Some of the most frequently used industrial market segments include: • • • • Size of firms Type of industry Geographical region Type of buying organization

Target marketing or market segmentation based on customer needs and wants can increase profits. Target marketing identifies customer groups and the reasons they purchase. Market segmentation helps a business be more responsive to changing customer needs. An overall marketing plan or strategy visually shows how all aspects of a marketing effort work together. Remember, the ultimate goal of any business is to sell the product or service.



WHAT IS SELLING PROCESS:Selling is a part of the process by which organization customers to purchase their goods and services.

STEPS IN SELLING PROCESS:Certainly , no magic formula exists for making a sale . Many different factors may influence the purchase decision . Yet most sales trainers believe logical , sequential do exist that , if followed , can greatly improve the chance of making a sale . This is referred to as the sale or selling process .This sequential services of action by sales person leads to the customer taking a decision action and ends with a follow –up to ensure purchase satisfaction . Hit fit café also follow some preliminary and advanced steps in selling process through which we fulfill our selling purpose .

PROSPECTING:The selling process beings prospecting , or finding qualified potential buyer . In all types of selling except retail , it is unlikely that customer will come to the salesperson . Salesperson must seek out potential customers . Two major activities are involved in prospecting :identifying potential customers and qualifying these potential customers to determine if they are valid prospects .

(1)IDENTIFYING PROSPECTS:Prospects come from many sources : friends and acquaintances , other salespeople , previous customers , supplier , nonsales employees in the firm, and social and professional contacts . A number of sources and techniques for finding prospects are described in this section .


PRESENT CUSTOMERS:The best source of is usually the salesperson’s exiting customers . It is much easier to sell additional goods and services to existing customers than to attract new customers .

COLD CALLING:Some salespeople rely heavily on cold calling, or unsolicited sales calls, as a prospecting technique. This approach simply involves knocking on doors. The salesperson makes contact with a potential customer , introduces himself and asks if there is a need for his product.

PROSPECTING SERVICES:In addition to mailing list providers , there are specialized prospecting service companies that provide specific information on prospects .

Hit fit café sales representatives have identified potential customers , they must qualify them to determine if they are valid prospects. Unless this is done , time can be wasted in trying to sell to people who cannot or will not , purchase the product . Qualifying method that involves answering questions a prospect’s money authority , and need to buy .

Does the prospect have the money, or resources , to purchase a product or services ? Since ability to pay is such a critical factor in qualifying prospects, salespeople must be familiar with their resources .



Authority to make a commitment for making decision to purchase . A salesperson must identify the key decision maker early to make effective use of his selling time .

A salesperson should do as much as possible to learn about a prospect’s needs and whether a specific need for the product in question exists .

After a prospect hit fit café has been identified and qualified , the sales representative prepares for the sale . This stage involves the two key activities of pre-approach and call planning .

In the pre-approach , or fact-finding , stage of sales planning , additional information is gathered about the prospect and his or her need .It is necessary to go beyond prospecting information to plan the sales call . • • • • Who is the customer ? What are the customers ,s needs? What other information is required ? Where does one obtain information ?

Call Planning
Call planning involves a specific sequence of activities before the sales interview takes place. • Specifying the objective. • Developing a strategy. • Making an appointment.

The hit fit café first portion of a sales presentation is a very critical part of the sales call .It is during this time, known as the approach that the salesperson introduces himself, outline the purpose of the visit , tries to establish rapport with the prospect ,obtains the prospects attention , and attempts to build interest in the material that will be presented .

• • • • •

First impressions are essential. Preparation. Ask the question. Offer a benefit. Give something of value.

Probing For need
In its most basic form of hit fit cafe the selling process involves finding a need and filling it . To find needs, a salesperson must ask questions .Questions are powerful selling tools . By asking questions , we give the customers an opportunity to get involved . You also give yourself an information gathering tool to help you close the sale .

CONVINCING THE PROSPECT:After identifying a prospect’s needs, the hit fit café salesperson moves to convince the good or service will satisfy these needs . This portion of the sales presentation should be clear , concise , and well prepared .

FEATURES-BENEFITS SELLING:Most professional sales trainers emphasize features-benefits selling. The seller relates to a prospect’s needs by emphasizing the benefits a prospect will receive from the features of a good or service .

The sales dialogue above contains examples of techniques a sales representative can use to prove how an item will benefit a customer . • Visual Aids. • Testimonials • Examples. • Demonstrations.


All salespeople of hit fit cafe encounter sales resistance-actions or statements by a prospect that postpone , hinder, or prevent the completion of a sales . Normally , sales resistance takes the form of an objection-an outward expression , usually verbal , of a prospect’s doubts or negative feelings . • Timing . • Price . • Source .

The final part of the sales presentation is the close or requesting the order . After salesperson of hit fit café has established rapport with the prospect , demonstrated the product’s features and benefits , and objection , he is ready to ask for the order .Many salespeople fail to close a sale because they do not understand its role in the selling process . • When to close . • Looking and listening for buying signals . • Verbal buying signals . • Using a trial close. • How to close .

Many sales representatives make the mistake of assuming that the selling process has been completed when the sale is made . This is a critical mistake . The term follow up is used to describe the important aftersale activities . Effective sales follow up reduces the buyer’s dissonance , or doubt , and it improves the chance that the person will buy again in the future . Sales representatives must always follow up on the sale . • Postsale Action.


• • • • •

Customer Relation. Maintain contact with customer. Keep serving the customer. Show Appreciation. Self Analysis.

What is marketing environment
The marketing environment surrounds and impacts upon the organization. There are two key perspectives on the marketing environment, namely the 'macro-environment and the 'micro-environment'


Types of environments
 

Micro environment Macro environment

The micro environment
This environment influences the organization directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces that control this relationship. It is a more local relationship, and the firm may exercise a degree of influence.the micro environment consists of the actor close the company that affect its ability to sereve its customers, the

company, suppliers, marketing intermediates ,customers,competitors, and various publics,which combine to make up the companys value delivery network.

The macro environment
This includes all factors that can influence and organization, but that are out of their direct control. A company does not generally influence any laws (although it is accepted that they could lobby or be part of a trade organization). It is continuously changing, and the company needs to be flexible to adapt. There may be aggressive competition and rivalry in a market. The wider environment is also ever changing, and the marketer needs to compensate for changes in demographics,culture, politics, economics and technology.

The company’s micro environment
The company’s microenvironment job is to build relationship with customers by customer value and satisfaction. These are internal factors close to the company that have a direct impact on the organizations strategy. These factors include:

The company

Suppliers from an important link in our company’s overall customer value delivery system. They provide the resources needed by our company

to produce its good and services. Supplier’s problems can seriously affect marketing. Increase in raw material prices will have a knock on affect on the marketing mix strategy of an organization. Prices may be forced up as a result. A closer supplier relationship is one way of ensuring competitive and quality products for an organization.

Marketing intermediates
Market intermediates are firms that help the company to promote, sell, and distribute its goods to final buyers. They include resellers, physical distribution firms, marketing services agencies, and financial intermediates. Our intermediates determine the best way to select the intermediates marketing managers is closely related with the following intermediates for the success of healthy food. Physical intermediates firm help the company to stock and move goods from their points of origin to their destination. Financial intermediates include banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against associated with the buying and selling of goods.

Our company studies its customers to fulfills their needs and wants because consumers are the most important part of the company. There are different types of customers markets.
  

Consumer markets Business market Reseller market

 

Government market International market

Our firm survives on the basis of meeting the needs, wants and providing benefits for our customers.

The name of the game in marketing is differentiation. What benefits can the organization offer, which is better, then their competitors? Can they sustain this differentiation over a period of time from their competitors? Competitor analysis and monitoring is crucial if an organization is to maintain its position within the market.

The company’s marketing environment also includes various publics. A public is a group that has an actual r potential inertest in or impact on an organization ability to achieve its objectives. There are different types of publics, they are as follow.
      

Financial public Media publics Government publics Citizen-action publics Local publics General publics Internal publics

Summary The company’s microenvironment has been discussed in terms of
variables over which it has control relevant to the marketing mix. This led to a description of marketing and its various sub-divisions including information from the market-place in terms of forecasting and marketing research. Marketing was then looked at alongside other business functions and its place in line management was noted.

The company’s proximate macro environment was then examined under supplier, distributive and competitive environment environments and finally the wider macro-environment was examined under the headings: political and legal, economic, socio-cultural and technological environments.

The company and all of the other actors operate in a large microenvironment of that shape opportunities and pose threats to the company show the six major forces in the company’s microenvironment .the major uncontrollable, external forces (economic, demographic, technological, natural, social and cultural, legal and political) which influence a firm's decision making and have an impact upon its performance. The macro environment refers to the larger forces that have an impact on society as a whole and not on just one or a few companies. One single firm cannot usually make significant changes to these forces and therefore it can only mold itself around these forces and adapt its marketing mix to compensate for the opportunities and threats that may arise

Demographic forces

Economical forces

Cultural forces


Natural forces Political forces

Technological forces

Demographic is the study of human population in terms also size, density, location, age, sex, race, occupation and much more. Through this kind of information the Company learns more about its target customers, their approximate number, etc.The demographic environment is of major interest to marketers because it involves people and people make up markets. Marketers can study online populations and target customers with pinpoint accurate. The world’s large and highly diverse population poses both opportunities and challenges.

Market requires buying power well as people. The economic environment consists of factors that affect consumer purchasing power and spending patterns. Nations vary realty in their levels and distribution of income. Economic trends and forecasts are of critical importance in strategic sales and marketing planning because they influence both the size and attractiveness of the various markets served by particular firms and their potential profitability.


The natural environment involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities. Environmental concerns have grown steadily during the past three decades. In many cities around the world, air and water pollution have reached dangerous levels. Marketers should be aware of several trends in the natural environment. The first involves growing shortages of raw materials. Air and water may seem to be infinite resources, but some groups see long run dangers.

Forces that create new technologies, creating new product and market opportunities .The technological environment is perhaps the most dramatic force new shaping our destiny. Technology has released such wonders as antibiotics, organ transplants, laptop computers, and the internet. It also has released such horrors as nuclear missiles, chemical weapons, and assault rifles. It has released such mixed blessings as the automobile, television, and credit cards. our attitude toward technology depends on whether we are more impressed with its wonders or its blunders .

Marketing decisions are strongly affected by developments in the political environment. The political environment consists of laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Closely tied to the notion of the competitive environment is the political and legal environment, especially the extent and complexity of laws that govern all selling and interest commerce .these are aimed at preventing monopoly and unfair trade practices.

The cultural environment is made up of institution and other forces that affect a society’s basics values, perceptions and behaviors. People grow up in a particular society that shapes their basic

beliefs and values. They absorb a worldview that defines their relationship with others. People are the most important part of a company’s selling environment. Successful salespeople and manager know their customers intimately: who and where they are how, when and why they buy their needs and operations even their personal histories and idiosyncrasies.

What is budget?
A budget is a description of financial plan. It is a list of estimates of revenues to and expenditures buy and agents, for a stated period of time. Budget generally refers to a list of all planned expenses. Budget is a summary of intend expenditures along with proposals of how to meet them. So it can be defined as,


“An itemized summary of estimated or intended expenditures for again period along with proposals for financing them.”

The process of translating planning and programming decisions into specific projected financial plan for relatively short periods of time. Budgeting is the process of predicting and controlling the spending of money within the organization. Budget are short range segments of action programs adopted that set out planned accomplishment and estimates the resources to be applied for the budget periods in order to attain those accomplishments.

Importance of creating budget:
A budget is a quantified planed, coercive of action over a definitive time period. It is an attempt to estimate inputs and the costs of input along with associated outputs and revenues from outputs. Creating a budget for organization is important because it. • Forces an organization to carefully consider the expected demand for its product and the resources required to meet that demands. • Translates the organization higher priorities into the appropriate resources required to achieve those properties. • Higher potential problems in sufficient time to take corrective action. • Creates a beeline against which actual results can be compared.



Land Building Furniture,vehicles,security system Machinery and Plant Raw Material Department Payments Tools and equipment Interest during construction Pre-operating cost and deferred Total Fixed cost Net initial work capital Project cost

Total Rs.
30,0000 25,0000 10,20000 15,00000 1,20000 37,29000 1,50000 8,20000 6,30000 1,22,000



Sr.No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Chapter Creativity Entrepreneurship Feasibility Introduction Management pillars Departments Marketing Mix Market Segmentation Selling Process Environment Budget

Page No.



Characteristics Of subordinates

Functions Of the Leader

Leader Behavior

Motivated Subordinates

Effective Organization

Work Environment



1. Enterprise Objectives

2. Supporting objectives, polices, and plans

3. Identification and classification of required activities

4. Grouping of activities in light of resources and situations

5. Delegation of authority

6. Horizontal & vertical coordination of authority & information relationships

7. Staffing

8. Leading

9. Controlling

Accounting and finance


Deputy Director

Deputy Director







Company also provides compensation like bonus, social security, and
S r.N o 1. 2. 3. 4. 5. 6. 7. 8. 9. Name of employees Mr.Kamran Mr.Sharoz Mr. Ali Mr.Fakar Mr.Asaf Miss.Huma Mr.Umar MR.Uzair Mr.Hasan Designation HOD Director Finance Deputy Manager Deputy Manager Accountant Accountant Cashier Cashier Peon Qualification MBA MBA MBA MCS MCS BBA BCS BCS Metric Salary 25,000 22,000 22,000 20,000 20,000 16,000 16,000 14,000 5,000 Timing 9.30am to 4.30pm 9.00am to 4.30 pm 9.00am to 4.30 pm 9.00am to 4.30 pm 9.00am to 4.30 pm 9.00am to 4.30 pm 9.00am to 4.30 pm 9.00am to 4.30 pm 8.00am to 5.30 pm



The accounting 71 and finance process

Economics Activities

Accounting and finance information

Decision makers



Advertising Manager

A. Manager

A. Manager

1 Worker

1 Worker




Review advertising objectives

Select appropriate performance measures

Collect data on advertising performance

Compare advertising performance against



Forecasting and Job design

Training and development

Recruiting and Selecting

Appraising Performance

Compensation and Reward

Handling employees complaints and problems




A. Manager

A. Manager

4 Workers



Comparing Alternatives in light of goals sought

Being aware of opportunity

Setting objectives of goals

Choosing an Alternatives

Considering Planning Premises

Formulating Supporting Plans

Identifying Alternatives

Numbering Plans by Making Budget



Desired performance

Actual Performance

Measureme nt Of the actual Performanc e

Comparison of actual performance against standards

Implementati on of correction

Program of corrective action

Analysis of causes of Deviation

Identification of Deviations


Sr. no 1. 2. 3. 4. 5. 6. 7. 8. 9.

Name of Designation Qualification employees
Mr.Ali Mr.Asghar Mr.Omar Mr.Ahmad Miss.Ayesha Mr.Aslam Mr.Husan Miss. Sana Mr. Zaker HOD Manager A. Manager A. Manager Worker Worker Worker Worker Peon MBA MBA MBA Msc B.A B.A B.A BBA Middle

25,000 20,000 18,000 18,000 14,000 14,000 14,000 14,000 4,200

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and incentives.


S r.n o 1. 2. 3. 4. 5. 6. 7. 8.

Name of employees
Mr.Ali Mr. Umar Mr. Zaker Mr. Aslam Mr. Saqib Miss.Sana Mr.Talha Mr.Ahmed

MBA MBA M.A B.A B.A B.A B.A Metric

Designation Salary Timing
HOD Manager A. Manager Worker Worker Worker Worker Peon 30,000 25,000 25,000 18,000 18,000 16,000 16,000 5,000 9.30 am to 4.30 pm 9.00 am to 4.30 pm 9.00 am to 4.30 pm 9.00 am to 4.30 pm 9.00 am to 4.30 pm 9.00 am to 4.30 pm 9.00 am to 4.30 pm 8.00 am to 5.30 pm

Company also provides compensation like bonus, social security, and incentives.




Assistant Manager

Material Manager





Sr. Name of no employees 1. Mr. Umar 2. 3. 4. 5. 6.
Mr. Ail Mr.Adeel Mr. Kamran Mr. Hasan Mr. Talha

MBA M.Com M.A MSc B.A Metric

HOD Manager A. Manager Material Manager Supervisor Assemblage

30,000 20,000 20,000 15,000 15,000 4,500

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and incentives.
1, 4500



A. Manager

A. Manager




Sr. No 1. 2. 3. 4. 5. 6.

Name of employees
Mr.Komail Mr.Shehroz Mr.Asif Mr.Rizwan Mr.M.Ali Mr.Shahid

HOD E. Manager A .Manager A .Manager Peon Sweeper

M.Sc MBA B.Sc B.Sc Middle Primary

25,000 18,000 14,000 14,000 5,000 4,000

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and incentives.






4 Workers

A. Manager



S r.n o 1. 2. 3. 4. 5. 6. 7. 8.

Name of Designation Qualification employees
Mr.Azeem Mr.Asfend Mr.Zohaib Mr.Usama Mr.Taimur Mr.Mansoor Mr.Kashif Mr.Kamran HOD Manager A. Manager Worker Worker Worker Worker Peon MBA MBA M.Sc B.A BBA F.Sc B.Sc Middle

25,000 20,000 15,000 8,000 8,000 8,000 8,000 4,000

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and incentives.





5 Workers

5 Workers





A. Manager

2 Workers





Operational Manager

Maintenance Manager

A. Manager

A. Manager



Assemblage Worker




S Name of r.N employees o 1. Mr.Talha 2. 3. 4. 5. 6. 7. 8.
Mr.Usman Mr.Fheem Mr.Umair Mr.Amajed Mr.Muazam Mr.Ali Mr.Hussan

Director O .Manager M.Manager A .Manager A .Manager Supervisor Supervisor Peon

Qualification Salary
MBA MBA B.A B.Sc Primary 25,000 18,000 18,000 14,000 14,000 10,000 10,000 5,000

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and incentives.



S r.N o 1 2. 3. 4. 5. 6. 7. 8.

Name of employees
Mr.Ali MR.Umar Mr.Hussan Mr.Amir Mr.Uzar Mr.Talha Mr.Amjad Mr.Fheem

Designation Qualification
HOD Booking Manager Purchaing Manager Worker Worker Worker Worker Peon MBA MBA M.Sc BBA B.Sc Primary

Salary Timing
25,000 20,000 20,000 15,000 15,000 15,000 15,000 4,500 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm

Company also provides compensation like bonus, social security, and incentives.



S r.N o 1 2. 3. 4. 5. 6. 7.

Name of employees
Mr.Ali MR.Umar Mr.Hussan Mr.Amir Mr.Uzar Mr.Talha Mr.Fakhar

Designation Qualification
HOD Advertising manager A.Manager A.Manager Worker Worker Peon MBA MBA M.Sc BBA B.Sc Middle

Salary Timing
25,000 20,000 20,000 15,000 15,000 15,000 4,000 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.30 am to 5.30 pm

Company also provides compensation like bonus, social security, and incentives.





Booking manager

Purchasing manager

A. Manager

A. Manager

2 Workers

2 Workers



Marketing Process

Analysis our current market

Our business objectives

Key strategies

Steps to achieving our objectives

Proposed budget


Sr. No 1. 2. 3. 4. 5. 6.

Name of employees
Mr.Shahid Mr.Shehroz Mr.Asif Mr.Rizwan Mr.M.Ali Mr.Komail

HOD IT Manager A .Manager Worker Worker Peon

M.Sc MBA MBA B.Sc BBA Primary

25,000 18,000 16,000 14,000 14,000 4,000

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.00 am to 5.30pm

Company also provides compensation like bonus, social security, and incentives.





IT Manager

A. Manager




Sr. No 1. 2. 3. 4. 5. 6. 7.

Name of employees
Mr.Ali Mr.Shehroz Mr.Asif Mr.Shahid Mr.M.Ali Mr.Komail Mr.Rizwan

HOD Manager Engineer Researcher Researcher Worker Peon

MSC MBA M.Sc B.Sc Engineeing M.Sc BBA Primary

25,000 20,000 20,000 16,000 16,000 10,000 4,000

9.30 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 9.00 am to 4.30pm 8.30 am to 5.30 pm

Company also provides compensation like bonus, social security, and incentives.




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