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Insurance Ireland /

Brand Guidelines

BRAND
GUIDE
March
/ 2015 –LINES
INSURANCE IRELAND /
02 BRAND GUIDELINES 2015

Insurance Ireland
Logo Colour Breakdown

Pantone 631 – 100% C74 M0 Y13 K0 – 100%


Pantone 431 – 100% C45 M25 Y16 K59 – 100%
Pantone 431 – 85% C45 M25 Y16 K59 – 85%
Pantone 631 – 100% C74 M0 Y13 K0 – 100%

Pantone Reference CMYK Reference

Pantone 631 C74 M0 Y13 K0

Pantone 431 C45 M25 Y16 K59


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03 BRAND GUIDELINES 2015

Logo Colour Variations

Logo Grey Background Logo Blue Background

Logo Light Grey Logo Positive Logo Negative


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04 BRAND GUIDELINES 2015

Logo Clearance
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05 BRAND GUIDELINES 2015

Logo Photography Variations

Logo colour background Logo grey scale light background

Logo black and white dark background Logo grey scale dark background
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06 BRAND GUIDELINES 2015

Typography - Primary Typefaces

Helvetica Archer

Aa Aa
ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP
QRSTUVWXYZ QRSTUVWXYZ
abcdefghijklmnop abcdefghijklmnop
qrstuvwxyz qrstuvwxyz
1234567890 1234567890
INSURANCE IRELAND /
07 BRAND GUIDELINES 2015

Publication Examples

About Insurance Ireland / 01 Insurance Ireland / Annual Report / 2013 Joint Council Initiatives Issue / 23

Jennifer Hoban
Paul MacDonnell
CBI Roundtable Insurance Europe and the Global Federation of Insurance
- Associations (GFIA)
Insurance Ireland and other financial services representative -
bodies participated in a CBI roundtable on 13th December on the During the last quarter of 2013 and the first quarter of 2014
theme “Taking stock of EU financial regulatory reform”. We were Insurance Ireland has deepened its involvement with Insurance
asked to share our views on the landscape of EU financial reform Europe and the Global Federation of Insurance Associations
and in particular the main consequences for our members of EU (GFIA). Currently we have members represented on the following
regulatory reforms to date and current EU reforms of importance Insurance Europe Committees: the Executive Council (Exco); the
to us. Single Market Committee; the Solvency II Steering Group; the Life
Committee; the Non-Life Committee and the Communications
Our presentation (which was prepared with input from members and PR Committee. At the GFIA we are represented at the
and various Insurance Ireland committees) covered a wide range Global Capital Task-Force. We expect to continue to deepen our
of issues including Solvency II, Review of the European System representation both th the GFIA and at Insurance Europe.
of Financial Supervision, PRIPs/IMD2, AML, Data Protection and
long term investing. Data Protection Regulation
-
Insurance Ireland advocated key changes to the draft regulation,
particularly in those areas potentially affecting insurance contracts.

As well as working via Insurance Europe we met with with Sean


Kelly MEP (EU Parliament Committee: Industry Research &
Energy) and the Department of Justice to discuss our concerns
with the proposed Regulation. Both the Department of Justice
and Sean Kelly understood the industry concerns and Sean Kelly
was widely recognised by Insurance Europe as having played an
ANNUAL REPORT

important role in putting down amendments to the draft regulation


that were instrumental in mitigating a number of the potentially
negative consequences for insurers.

Jennifer Hoban Paul MacDonnell


Life Assurance Manager Head of Policy and EU Affairs

Figure 23 - Number of regulated direct writers

BUILD ON THE POWERFUL


CONTRIBUTION OF THE
1400
NUMBER OF REGULATED COMPANIES IN IRELAND
Figure 23 - Number of regulated direct writers
1200 INSURANCE
Figure SECTOR
35 - Effective Income Tax Rate for TO
an individual ...
180
BUILD
only onON THE THE IRISH ECONOMY
but POWERFUL
INTRODUCTION FIGURE 1: NUMBER OF REGULATED
Figure 13 - Number1400
of regulated entities
1000
ENTITIES IN EACH SECTOR 1
in each sector
FIGURE 2: NUMBER OF REGULATED
Figure 17 - Premium Income in1Domestic Non-Life Market
DIRECT
NUMBER WRITERS
OF REGULATED COMPANIES IN IRELAND
CONTRIBUTION
Figure 20 - Average claim per TO
insured life age 40-49
benefits, not
insured policyholders
death
CONTRIBUTION
when
are diagnosedOF THE
- 1200
160
IRELAND’S ECONOMY INSURANCE
Ireland
with critical illnesses SECTOR
or are unable to TO
The insurance industry plays a huge role in Ireland’s economy and
800 3,800 180
140 AND700
SOCIETY THE IRISH€824
work throughPromoting
ECONOMY
Ireland’s
illness. In 2012, million
makes a substantial contribution in terms of employment and revenue
1000
60015 3,300 160
120 - 600 Malta
Advantages
in life insurance benefits weretopaid
the out as
38 The insurance sector makes a vital
Worldwide
UKor illness. Insurance
800
for the state. A diverse sector ranging across the spectrum from small 400 76 2,800 140
100
500 a result of death
contribution to Ireland’s economy. Promoting
domestic companies focused solely on the Irish market to major global 600
200 2,300 400 CommunityIreland’s
120
80 Businesses Advantages to the
can avail of insurance
In employment terms alone, the industry Bermuda
companies managing assets worth billions of euro, it employs a total of 4000 1,800 300 Worldwide
services to protect themselvesInsurance
from
100
60
27,000 people both directly and indirectly in Ireland. accounts for 27,000 people with
Community
claims that could have consequences
Dublin

Bermuda

End) (West End)

London (City)

LuxembourgLuxembourg

Zurich

Valetta

Singapore Singapore

51 200 Switzerland
1,300 80
40
approximately
200 half of those employed for their very survival. This includes
It also makes a very significant contribution to the Irish exchequer 0
directly by insurance companies and
100 areas such as employer’s
0% 10% liability,
20% 30% 40% 50%
800 60
professionalDelivering onbusiness
a Charter for
20 the balance working for companies
through various forms of tax revenues, amounting to a total of €1.6 billion.
London

indemnity and
Dublin

Bermuda

London (City)

Zurich

Valetta

2007

2008

2009

2010

2011

2012

4 Figure 23 - Number of regulated direct writers


400 closely associated
0 with the sector. This Irish
continuity insurance. Consumers
Figure 38 - Euro Labour Costs in Services Industries
London (West

2008

2009

2010

2011

2012
It is an industry undergoing very significant change, both in respect of 100 latter category includes outsourced
2008

2009

2010

2011

2012

2013

40.0
1. DTZ, Global Office Costs, CBRE, PwC 20 Net Written Premium
BUILDand
professionals ONservice
THE POWERFUL
centres, Delivering on a Charter for
short and longer-term economic challenges as1400 well as radical social
NUMBER OF REGULATED COMPANIES IN IRELAND 0 financialCONTRIBUTION
1 Health Insurance Authority
advisors and consultants. OF THE DEVELOPING
Irish
35.0 Consumers
and technological changes. The landscape is changing irrevocably. Life Non-Life
INSURANCE SECTOR TO IRELAND’S

CREATING
1200 Domestic Life Domestic Health
2008

2009

2010

2011

2012

2013

This represents both a challenge and an opportunity for the industry


180
International Life 1. DTZ, Global Office Costs,
International CBRE, PwC
Non-Life
Figure 18 - Domestic Non-life Insurer Profitability In exchequer THE IRISHterms,
revenue ECONOMY the industry INTERNATIONAL
30.0

and for Ireland.


1000 Domestic Non-Life
160
Reinsurer
is worth Figure 25 - Hypothecated Profit Margin for Domestic Life...
€1.6 billion. The aggregate 25.0INSURANCE SECTOR
800
120%
Life Non-Life
figure paid in employment related taxes, -
Developing a Global Centre

THE
140 of Ireland Insurance 20.0
Notwithstanding the scale of the challenges that are outlined later in
Source: Central Bank
Statistics 2012, CBI register of regulated entities. 100%
20.0%
VAT and insurance
Promotingand pension levies is
Ireland’s For Insurance
Ireland established Innovation
its International
600 Figure 15 - New Business premium income 32%
€1.4 billion while a further €0.2 billion is Financial Services Centre (IFSC) in
Advantages to the
120 38% 15.0
this report, the opportunity exists to create up to 3,000 additional jobs 35%
1
Health insurers includes VHI which is not now 80% NUMBEROF OF
32%
NEWNEW ENTRANTS
36%
paid NUMBER
15.0%
inWorldwide
corporation taxes. Developing
Dublin in 1987 with the aimaofGlobal
creatingCentre
in the sector over the next three to five years and400
there is the potential
NUMBER ENTRANTS OF CLOSURES
Insurance this
In context,
/ TRANSFERS
For Insurance Innovation
regulated but has100
stated its intention to become 30% 10.0
250

FUTURE
a hub for international financial services
14Community
regulated. 60% represents 4.4% of total Irish exchequer
for some €1 billion in new investment. 200 14 10.0%
businesses. This
5.0 proved to be an
200
80 tax receipts.
40% NUMBER 76%
OF NEW ENTRANTS NUMBER OF CLOSURES / TRANSFERS
0 12 68%
68% 70% 12 inspired decision with the attraction
Over the same period it is possible to reduce the size of the pension 60 63% 0.0
INSURANCE SECTOR
5.0%
150 53% Insurance companies in Ireland also of multiple banks, asset management
Dublin

Bermuda

London (West End)

London (City)

Luxembourg

Zurich

Valetta

Singapore

20%

EU (27 countries)

Euro area (17 countries)

Germany

Ireland

France

Italy

Lux

Malta

UK
14 14
gap in Ireland by 30% and to increase the number of consumers with GROWTH
40 STRATEGY
10 10
have just under €200billion of assets firms and insurance companies. It
100 0.0%
FOR INSURANCE IN IRELAND health insurance by 10%, reversing current trends. The establishment 0% 128 under12management
8 for policyholders. is estimated that 33,000 people are
2007

2008

2009

2010

2011

2012

20
Delivering on a Charter for
2007

2008

2009

2010

2011

2012

of a number of new insurance Centres of Excellence represents an 50 Some €46 billion is invested in Ireland, employed directly in IFSC operations
Infrastructure 106 106
of which Irish
€35 Consumers
billion invested in Irish
opportunity for Ireland to underpin its already strong position globally 0
0 with many more indirectly employed.
Figure 28 - Ireland Market Median Lapse rate for Single ...
€1 billion invested in Irish 84Net Written Premium Net Expense Ratio infrastructure;
84 €16 billion in Irish
2008

2009

2010

2011

2012

2013

and to position itself well competitively for further foreign investment


Office Costs,.CBRE, PwC
2006

2007

2008

2009

2010

2011

2012

1. DTZ, Global
infrastructure projects government 10.00%debt and €19 billion in Irish A Government White Paper, Strategy
62 62
Life Non-Life Figure 19 - Insured persons at year end companies and property. The insurance
9.00% for the International Financial Services
40 industry40 in8.00%
Ireland is wide and varied Centre 2011-2026 sets out a vision for
Jobs
Figure 16 - Net premium income 7.00% how to capitalise on this success.
2150 and covers diverse areas such as
2008

2009

2010

2008

2009

2010
2011

2012

2013

2011

2012

2013

2 2
3,000 additional jobs created domestic 6.00%
life and non-life insurers as
€6,000,000
2100
Developing
5.00% a Global Centre The five key success drivers for Ireland’s
in the insurance industry in 0 well as0 the multinational sector of life
2050
Life Non-Life
For4.00%
Insurance
Life
Innovation
Non-Life
International Insurance industry
and non-life insurers and reinsurers.
2008

2009

2010

2008

2009

2010
2011

2012

2013

2011

2012

2013

Ireland
€4,000,000 1.3.00%
Central Bank Insurance Statistics 2008-2012
NUMBER OF NEW ENTRANTS NUMBER
2000 NUMBER OF OF CLOSURES/
CLOSURES TRANSFERS
/ TRANSFERS 2.2.00%
CAA Annual Reports 2009-2012 In short, the five key drivers of the
Life Non-Life
The insurance Life
industry makes
Non-Life
a
€2,000,000 1.00%
contribution to our nation beyond a success of Ireland’s international
Innovation
14
1950
14
1.00.0%
Central Bank Insurance Statistics 2008-2012 insurance market are the following:
direct economic one as well. Insurance
2008

2009

2010

2011

5€0new centres of excellence


2012

2013

1900 2. CAA Annual Reports 2009-2012


12 12
plays a vital role in allowing individuals
1. Ireland’s regulatory regime
2007

2008

2009

2010

2011

2012

10
1850
10 and businesses go about their business
INSURANCE IRELAND / PWC REPORT

-€2,000,000
and plan for the future without fear of
2009

2010

2011

2012

2. Ireland’s fiscal regime


Health 8Insurance 8
financial hardship or devastation from
10% additional consumers (up 3. Access to the necessary relevant
6
PwC / Insurance Ireland
6 unforeseen events. The industry is the
to 2.2m) supporting reduced professional expertise
second last line of defence before the
burden on4 public spending 4
Government. 4. Operating costs and infrastructure in
2 2 Ireland
In personal lines, house and car
Pensions
0 0 insurance protects consumers from 5. The effective promotion of Ireland as
30% increase in pensions loss in the event of accidents and a top quality international location
2008

2009

2010

2008

2009

2010
2011

2012

2013

2011

2012

2013

coverage in Ireland theft. Health insurance provides for


FOR INSURANCE IIN IRELAND

These issues are examined further


CREATING THE FUTURE /

Life Non-Life Life Non-Life the needs of consumers needing to along with observations on areas for
access medical services while Irish life improvement where relevant.
1. Central Bank Insurance Statistics 2008-2012
1. Central Bank Insurance Statistics 2008-2012 insurance companies pay out extensive
2. CAA Annual Reports 2009-2012

1 2 3
INSURANCE IRELAND /
08 BRAND GUIDELINES 2015

Publication Examples

INSURANCE
Understanding the 4 Insurance Ireland 5
True Impact of Fraud Fraud Conference

IRELAND
FRAUD Speakers The specialist police unit, funded by
the insurance industry to the tune of

Biographies
£3.2 million pa and operating out of

CONFERENCE the City of London Police, has been


established to tackle insurance fraud
across the UK.

To date more than 500 suspects


Understanding the have been arrested and 90+ court
David Wood
True Impact of Fraud Paul Francis
Detective Chief Inspector and Head
convictions secured. Gearóid Madden
Senior Manager
Provider Investigations Manager,
AXA PPP Healthcare. Of Insurance Fraud Enforcement The Department regularly investigates Accenture Analytics
Paul Gillen Department, London Police £22 million worth of insurance fraud
Head of Operations, and looks to seize criminals’ assets
European Cybercrime Paul joined AXA PPP healthcare in June David Wood joined the City of London wherever possible. Gearóid Madden is a Senior Manager
Centre, Europol Europa 2001 and has worked in various roles Police in 1984, serving the majority of at Accenture Analytics. Since joining
within the company including Customer his career in plain clothes roles. In 2012 he quickly became the public- Accenture in 2006, Gearóid has
Service and Specialist Accounts. Prior face of IFED, with the highlight for him worked on strategic and delivery
Paul began work at the new European During his service he was the project to joining AXA Paul was involved in In 2008 David was seconded to Essex and the team being the BBC series initiatives within the insurance industry.
CyberCrime Centre (EC3) on the 1st manager on a Falcone Project co Police Specialist Investigations and Police Major Investigation Team and ‘Claimed and Shamed’ where they In 2011 he joined the Accenture’s
of February 2013. He is the Head funded by the EU Commission and during this time Paul also attended a became accredited to investigate were the focal point of programmes Analytics Innovation Centre team
of C ybercrime Operations and the Irish Department of Justice and Home Office Detective Training course. homicide. He has led an inquiry which that introduced millions of viewers based in Dublin where he works with
Intelligence at the new EC3. His duties Law Reform, this project published He completed professional training resulted in the conviction of an offender to the unit and showed how there clients globally on insurance fraud
include the coordination of serious three reports one of which outlined to become an Accredited Counter at the Old Bailey for manslaughter. are now serious consequences to solutions. Prior to joining Accenture,
hi-technology crime operations in the requirement for the development Fraud Specialist. Paul is currently the In 2009 he became Head of Crime committing insurance fraud. He also Gearóid held a management role in an
partnership with the EU Member State, of cybercrime training for specialist manager of the Provider Investigations for Territorial Policing as the DCI. He recently appeared on Crimewatch to insurance claims division where he had
US and other Global Law Enforcement investigators within the EU. team responsible for investigating all was appointed as temporary Deputy raise awareness around crash for cash responsibility for a range of operational
Agencies. Since taking up his post Paul aspects of suspicious fraud involving Divisional Commander of Territorial scams. and analytical functions.
coordinated operations against several Paul was the project manager on a specialists, hospitals and practitioners. Policing later that year, featuring in the
organised crime groups, targeting their further AGIS co-funded project in hit TV show Brit Cops which followed
BOTNET infrastructure on the internet. 2005/2006 which has developed and City officers on patrol 24/7.
delivered academically accredited
Paul was the head of the Garda Síochána training for cybercrime investigators He has been commended on six
(Irish Police Service), Computer Crime across the EU. B efore moving separate occasions for leadership and
Investigation Unit (CCIU). Paul has to Europol, he was the project detective abilities and has conducted
been working in the area of Computer manager for the EU Commission investigations in the USA, Canada,
crime investigations since 1996. ISEC project for the upgrade of India and Poland.
the ECTEG Foundation Course in
Paul has been the Chairperson of Forensic Computing and Network David is also Chairman and founder
European Cybercrime Training and Investigation for law enforcement of the City of London Police and
Education Group (ECTEG) at Europol. within the EU. Finally Paul had been Community Amateur Boxing Club
Wayne Kennedy
Paul has also served as the Vice-Chair selected as part of the Irish Centre of which is housed within Wood Street
Claims Manager,
of the European Union Cybercrime Excellence for Cybercrime under the Police Station, and also chairs the
Liberty Insurance
Task Force (EUCTF) at Europol, a EU funded 2CENTRE project. National Police Boxing Association.
group made up of all the heads of Law
Enforcement Cybercrime units within Paul was also the chairman of the Wayne is an ACII qualified Claims Following a distinguished career
the European Union. academic advisory board for the Manager working within the DCI Wood was appointed to head
November 13th, 2014 MSc degree for law enforcement Commercial Claims Department of up the Insurance Fraud Enforcement
Paul holds a Master of Science degree cybercrime investigators internationally Department (IFED) in October 2011,
Aviva Conference Centre Liberty Insurance. Wayne has over 13
overseeing its launch in January 2012.
from the School of Computer Science at University College Dublin. years’ experience within the Insurance
Dublin 4 and Informatics from University College Industry working firstly as an Insurance
Dublin (UCD). Broker and now Liberty Insurance.

2
Customers are at Sean Casey
1

the heart of our


President, Insurance Ireland

business and part of


Insurance Ireland’s
Strategy is to develop Insurance is a cornerstone of modern
business and financial life, and makes a major
Welcome to the first Insurance Ireland Customer
360° Conference. Customers are at the heart

a Customer Charter
contribution to Ireland’s economic growth and of each of our businesses but how we respond
development. The sector generates €25 billion to their needs against a rapidly changing

– our Customer 360°


in premium income in respect of domestic and regulatory, technological and competitive
overseas business, employs 27,000 people landscape is not often clearly understood.
in Ireland and contributes over €1.6 billion in Part of Insurance Ireland’s Strategy is to

Conference is an tax to the Irish exchequer. One of the most


important aspects of insurance is to support
develop a Customer Charter - our Customer
360° Conference is an important step in

important step in that


customers when they need it most and each that direction.
year the insurance industry pays out more

direction
than €5.4 billion in claims to Irish customers. Our Conference is aimed at Directors and
Senior Managers across the life, general,
As the voice of insurance actively promoting international and health insurance sectors. We
the highest standards, Insurance Ireland; will hear from CEOs from each of these sectors,
from consumer representatives, from the
• Represents members’ interests to regulator and from thought leaders on the new
Government, state agencies, regulatory age of the digital consumer. The conference
bodies, public representatives, the media will be largely panel based with the discussion
and the general public hosted by Bryan Dobson. We hope you find
• Represents the position of members at a this conference of interest and that you leave
European level, particularly via Insurance with valuable learning and insights to enable
Europe you to enhance the customer proposition of
• Keeps members abreast of relevant policy your own firm.
and regulatory developments and provides
a forum for member debates on such issues. I would like to thank all the speakers and
• Provides information to Government, the panellists who have agreed to take part in
wider policymaking community and the Insurance Ireland’s flagship event and one
public about insurance. we are keen to establish on an annual basis.
Convention Centre Dublin – 2014

Insurance Ireland – The Voice of Insurance

Sean Casey
President, Insurance Ireland
INSURANCE IRELAND /
09 BRAND GUIDELINES 2015

Publication Examples

Insurance Ireland 1 Insurance Ireland 20 Insurance Ireland 21


Annual Review
Annual Review Annual Review

INSURANCE IRELAND
Customers

Transformation
REPRESENTING THE
GENERAL INSURANCE
SECTOR
allow access to the Approved Retirement test results has not had a significant impact In 2014, the General Sector team was Shared Services Effective
Flooding Pensions Fund option for all holders of Buy-out to-date, any restrictions on access to family expanded with the appointment of Michael Management and Quantification of
Bonds arising from DC pension schemes history information could have a negative Curtin as Operation Executive. Michael Flood Risk Project
regardless of the date of transfer. impact on the cost and/or availability of joins us from Allianz where he worked in Insurance Ireland is participating in an
covers and particularly serious illness underwritting since 2009. industry project which would help insurers
Members of the Pensions Committee cover. Insurance Ireland will continue to effectively manage and quantify
also assisted in preparing a response to participate in this important debate, Insurance Ireland - OPW Memorandum flood risks at high spatial and temporal
International to the Department of Social Protection particularly if any changes to current of Understanding on Flooding resolutions which aligns directly with the
consultation on the review of the IORPs legislation are proposed by Government. Pictured from left to right : Jerry McGrath, Insurance Ireland launched a Memorandum current and likely future needs of our
Business Product Manager, FBD Insurance, Nigel
Directive which proposes changes to the Dawkins, Risk Control Manager, Commercial of Understanding (MOU) on Flooding in Insurance industry.
Underwriting, RSA Insurance, Zoe Panayotou,
governance and information requirements Unclaimed Life Assurance Policies GIS Analyst ,Product Underwriting, Zurich
March at a joint press conference with
for pension schemes. The Insurance Advert Insurance, John Carey, Underwriting, Allianz, Minister Brian Hayes TD, Minister of State A project team comprising researchers
Michael Curtin, Operations Executive - General John Dooley ,Head of Commercial Property,
Ireland response queried whether some The annual Unclaimed Life Assurance Sector Liberty Insurance, Liam Basquille, Principal at the Department of Public Expenditure and engineers from Universities and
of the proposals were proportionate, Policies advertisement was published by Officer, OPW, Michael Horan, Non-Life Insurance and Reform with Special Responsibility for organisations like DCU, IBM, Marine
Manager, Insurance Ireland, Vincent Hussey,
particularly for insured and small schemes. Insurance Ireland on behalf of members Senior Engineer, OPW, Tom Bolger, Assistant the OPW. The MOU went live in June. Institute and a representative from
Chief Engineer, OPW and David Parke, GIS
on 1st October in the Irish Times and Irish Analyst, Aviva Insurance.
Insurance Ireland is in place to progress
Genetic Testing and Life Assurance Independent and on 3rd October in Iris Under the terms of the MOU the OPW will this project. The project is underway and
The Disability Act 2005 introduced a ban Oifigiuil. share flood defence data with Insurance currently at analysis phase.
Value Health
on access to genetic test results by life Ireland so that members can take this data
assurers and provided that the legislation into account when assessing flood risk. The Office of Public Works Flooding
should be reviewed after a number of MOU is the start of a process which will Conference
years in operation. This review is being help our members make flood insurance Paul MacDonnell, Insurance Ireland’s
progressed by the National Disability more widely available in areas benefiting Head of EU Regulatory Affairs & Planning,
Authority which held a seminar on 30th from flood defences built to the desired presented an overview of the dangers
Innovation
September to initiative a consultation. standard of 1:100 years. The OPW has so posed by inappropriate public policy
far provided data on 12 completed flood concerning insurance at the Office of Public
Dr. Paul Gueret, who is Chief Medical defence schemes with more to follow. Works Flooding Conference at Dublin
Officer of a number of life offices, gave a Castle on 10th April.
presentation on the practical experience of Paul McDonnell, Head of EU Regulatory Affairs Insurance Ireland met the new Minister
insurers in implementing the legislation and & Planning, Insurance Ireland at the Office of of State for the OPW and IFSC, Simon Winter Storms

Anthony Brennan
Publics Works Flooding Conference
other speakers included Garrett O’Neill, Harris TD, in October of this year. Our aim Claims costs resulting from the storms
Office of the Data Protection Commissioner, General Sector Members in engaging with Minister Harris was to build between mid-December 2013 and February
Representation Intelligence Aisling de Paor, Lecturer in Law at Dublin on the Insurance Ireland/OPW MOU and 2014 amounted to approximately €157m.
ACE Europe
City University, Dr. David Barton, National AIG secure more flood defence information. There were just over 30,000 claims in
Engagement Centre for Medical Genetics and Avril Allianz this period with approximately 70% of the
Daly, the Genetic and Rare Disorders Amtrust International In October, Insurance Ireland participated claims by number and cost resulting from
Organisation. Anthony Brennan in the OPW’s National Stakeholder Meeting the storms in February, which climaxed with
CEO, Zurich Life Aviva Insurance
AXA on their Catchment based Flood Risk Storm Darwin on 12th February. Insurers
Chairman, Insurance Ireland
Insurance Ireland’s submission was Life Council DAS Group Assessment and Management Programme, rose to the logistical challenge of dealing
progressed by the Genetics Working Group DeCare Dental i.e. reviewing progress with their flood with 30,000 claims in such a short period
comprising underwriters from four member mapping prior to production of OPW Flood of time and worked hard to ensure that

Annual
Ecclesiastical
companies. The submission highlighted Euro Insurances Risk Management Plans in 2015 in line with policyholders’ claims were handled quickly.
2014

that although the ban on access to genetic FBD the EU Floods Directive.

Review
Genworth Financial Insurance

Jennifer Hoban
IPB Insurance Our endeavours in the area of flooding are
Liberty Insurance aimed at ensuring that robust flood defence
London General Insurance strategies and adequate investment in flood
Progress
Mapfre Assistencia defences are put in place so that insurers
RSA Insurance can provide cover against the risk of flooding
Jennifer Hoban rather than against inevitable events.
Insurance Fraud
Life Assurance Manager, Travelers Insurance
Insurance Ireland Zurich Insurance

4 —5

Insurance Ireland Another important event


worthy of mention here was
the Understanding the True
This confirmed our own
suspicions as an industry but
is also a timely reminder of the
There were 35 events
continues to build held by Insurance Ireland
Impact of Fraud conference. fact that there can be no let-up
The conference heard the in our efforts not only to fight
results of the Amárach fraud but also to convince

internal capability in 2014, up from 8 in 2013


Research insurance fraud the public that it is not just a
consumer sentiment survey problem for the industry. This
which was commissioned highlights once again the gap

to support our
by our Innovation Strategic in public perceptions of the
Alliance Partner Accenture. industry and the reality faced
The research provided by our members every day
insights into Irish people’s and the need for Insurance
ever increasing perceptions of insurance fraud
and their opinions on why it is
Ireland to intensify its work in
communicating that reality as
committed. Worryingly, while widely as possible.
industry agenda attitudes towards fraud were
largely negative consumers
was quite ambivalent when it The Insurance Ireland Team
came to their attitude towards
taking action to combat fraud.

Chief Executive’s Review


Our Mission dynamic industry subject to constant change
To represent and support the development of and influenced by a vast array of factors
the insurance industry in Ireland in the interests both domestically and internationally. This
of our domestic and international members and environment means that achievements in one
their customers. year can very often be the result of the hard
work of prior years.
2014 was an excellent year for Insurance
Ireland by any standard. We increased our This has certainly been the case in 2014 and
activity across all areas and continued to make many of the year’s highlights were the product
strong progress on behalf of our members in of work carried out over a long number of years
areas such as advocacy, regulation, pensions and I would therefore like to acknowledge the
reform, flood risk management, Ireland’s contribution of past members of our councils,
position as a location for international insurers, committees, and working groups as well as
and the ongoing fight against fraud. our staff. And once again in 2014, much of our
activity has been ongoing work on behalf of our
However, it is impossible to measure the work members across a wide range of areas, laying
of an organisation such as ours purely on a strong foundation which will bear fruit in future
the basis of individual results or outcomes years.
Insurance Ireland’s anti-fraud Conference 2014 - Understanding the True Impact of Fraud - featuring our Platinum confined to a single calendar year. Ours is a
Sponsor Risk Intelligence, sponsors Vision-net.ie and Cunningham Lindsey and exhibitors Business Forensics

To conclude, I would like among stakeholders and


Ciaran McGrettrick
Andrew Langford

Anthony Brennan

the wider public. I would


Vincent Sheridan

to take this opportunity to


Dónal Clancy
Sean Casey

express my gratitude to all of also like to thank all of those


our staff for the tremendous representatives from the
hard work they have put in industry who sit on our board,
during the year in organising a councils, committees and
record number of events and working groups. Without
Managing Director, New conferences, representing their selfless efforts the Chief Executive Officer, CEO, Zurich Life, Managing Director, Managing Director, Laya Chairman, Insurance
Ireland Assurance, our sector across a wide achievements of the past year FBD Insurance, Chairman, Chairman, Insurance Phoenix Ireland, Healthcare, Chairman, Ireland INED Council
Insurance Ireland President policy and regulatory agenda, would not be possible. Insurance Ireland Ireland Life Council Chairman, Insurance Ireland Insurance Ireland Health
and promoting the industry Non-Life Council International Council Council
Insurance Ireland Serving Our Customer
Brand Guidelines In Tomorrows World

BRAND
GUIDE
March
/ 2015 –LINES
INSURANCE IRELAND /
011 BRAND GUIDELINES 2015

Insurance Ireland
Serving Our Customer in Tomorrows World Logo Colour Breakdown

SERVING Holding device

OUR Gradient breakdown below

CUSTOMER
Globe
Gradient breakdown below

IN TOMORROW’S WORLD

CMYK Reference RGB Reference

Holding Device Gradient Holding Device Gradient

C70 M0 Y13 K0 C100 M22 Y13 K0 C59 M31 Y13 K17 C45 M25 Y16 K29 R60 G182 B206 R0 G146 B159 R95 G132 B163 R73 G89 B101

Globe Gradient Globe Gradient

C24 M0 Y4 K0 C32 M6 Y4 K5 C22 M10 Y4 K5 C16 M9 Y5 K20 R89 G230 B241 R169 G210 B231 R185 G201 B217 R175 G182 B191
INSURANCE IRELAND /
012 BRAND GUIDELINES 2015

Logo Colour Variations

Logo Blue Background Logo Gradient Background

Holding Device - 100% Opacity Holding Device - 100% Opacity


Globe - 50% Opacity Globe - 50% Opacity

Logo Negative Logo Positive

Holding Device - 100% Opacity Holding Device - 100% Opacity


Globe - 30% Opacity Globe - 30% Opacity
INSURANCE IRELAND /
013 BRAND GUIDELINES 2015

Logo Clearance

G G

SERVING
OUR
CUSTOMER
IN TOMORROW’S WORLD

G G
INSURANCE IRELAND /
014 BRAND GUIDELINES 2015

Logo Photography variations

Logo colour background Logo grey scale light background

SERVING
OUR
CUSTOMER
IN TOMORROW’S WORLD

Logo black and white dark background

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