A Project Study Report On Training Undertaken At

Shivdeep Industries Limited (Bikaji) Titled
“Brand Image OF Bikaji Products Among Retailers Of Jodhpur City” Submitted in partial fulfillment for the Award of degree of Master of Business Administration

Submitted By: Manish Ahuja

Submitted To: Vijay Sharma

2008-2010 ENGINEERING COLLEGE BIKANER

PREFACE

Any kind of learning is incomplete till it is practically applied in the concerned field. Only then does a person understand and get hold of even the minutest details of what he/she has learnt in his stay at the institute doing his/her MBA. So, to practically apply what I had gained in the past one year in the MBA programmed, I underwent two months summer training at Shivdeep Industries limited, Bikaner. It has been a wonderful learning experience, which has given me an insight into the Human Resource Outsourcing process and how it can be best utilized for competing with the global competition and for the progress of the organization. No doubt every real situation is unique but a set of theoretical tools of knowledge, itself based on empirical foundation, can help in developing the mindset of the individual regarding the process. So the MBA curriculum has been desired to provide to the future manager’s ample practical exposure to the business world. The summer training is essential for the fulfillment of MBA curriculum; it provides an opportunity to the student to understand the industry with special emphasis on the development of skills in analyzing interpreting practical problems through application of management in various fields.

The whole study has been divided into various parts:

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The First chapter of the study is Introduction, which includes the Knowledge about the Bhujia industry, and the Introduction of the Company and attached with the History of the Bikaji. This chapter also includes the Awards and Recognition of the Bikaji.

The Second chapter includes the objectives, significance, and research methodology and data collection.

The Third chapter has reported facts and information gathered by student in the course of study of topic.

The Fourth chapter is about analysis and interpretation of the data collected, which can help the industry to solidify its position in the market.

The Last two chapters include the conclusion and Suggestions for the further development and pointing out the weak points so that changes can be made.

Lastly, there is a Bibliography of the books, which was used by the researcher.

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THE EXECUTIVE SUMMARY
PROJECT UNDERTAKEN BY ME The project studied by me in SHIVDEEP FOOD PRODUCTS (P) LTD was “Brand Image Of Bikaji Products Among Retailers Of Jodhpur City”. It helps to make dealer aware of the availability and display in the market. Especially the preferences towards the services of SHIVDEEP FOOD PRODUCTS (P) LTD. MAIN OBJECTIVE OF THE STUDY 1) To learn about the Fast Moving Consumer Group, product and services of Bikaji Products. 2) To know about the effectiveness of Bikaji Products performed by retailers of Jodhpur city. 3) To learn how Bikaji Products review the products and services in Jodhpur City. HOW IT WAS UNDERTAKEN A survey was conducted by me among the retailers. During the survey I tried my best that more and more questionnaire to be filled by the retailers so that to conclude the results gracefully. I was also appreciated by the support of the SHIVDEEP FOOD PRODUCTS (P) LTD. Area and Sales Manager, who guided me the basic fundamentals of consumer preferences towards Bikaji Products in the city Jodhpur.

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[MANISH AHUJA] [5] .ACKNOWLEDGEMENT I express my sincere thanks to my project guide Dr.K. Marketing manager. Vijay Sharma. V. of Management and Technology for guiding me right from the inception till the successful completion of the project. I would also like to thank the supporting staff of Bikaji group as they were very co-operative and helped me in the every way they could. Joshi. At last I owe my thanks to my parents who helped and supported me in all the stages of the project and without them this project would not have materialized. Assistant Professor. Bikaji for giving me a chance to carry out my project in the esteemed organization and for providing the relevant material regarding the project. I also sincerely acknowledge Mr. Dept.

01 02 03 04 05 CONTENT INTRODUCTION PROJECT PROFILE FACTS AND FINDINGS ANALYSIS AND INTERPRETATION CONCLUSION SUGGESTIONS & 06 LIMITATIONS 07 08 SWOT ANALSIS QUESTIONNAIRE & BIBLIOGRAPHY PAGE NO.TABLE OF CONTENTS CHAPTER NO. [6] .

While lentil is grown in Western Rajasthan i. And thus Bhujia production gained momentum. Out of these only a few have proper plant and well planned production system.1 INTRODUCTION TO INDUSTRY Today Bikaner is identified for tasty. The Bhujia Industry has its origination dated back to 1887AD. At present there are about 425 units producing bhujia in Bikaner district and nearby areas of Sri Dungargarh. The raw materials required for industry are lentils. in [7] . manufacturing Bhujia became livelihood of many inhabitants of the district. Namkeens. there was little scope in farming and agriculture.e. Churu. Nagpur and Sri Ganganagar. With time.CHAPTER 1 INTRODUCTION 1. when Maharaja Shri Dungar Singh ji was manufacturing a special variety and was called ‘DUNGAR SHAHI BHUJIA’. Papads. Since the district was drought prone district with only salty well water available for drinking. This was served to the royal guests. which have titillated the plates of many a number of royal Rajput families through the age. mouth watering Snacks Bhujia. the rest are small and cottage type industries. edible oil and condiments. Bhujia prepared in this area has special ingredient of moth (lentil) grown in this area and the special taste can be attributed to salty well water available only in Rajasthan.

Jaisalmer. The whole Bhujia industry is divided into two sectors. Nagaur and Jodhpur. An estimated [8] . documentation and packaging. The unorganized sector also includes small business ands small-owners selling the snacks and sweets. Almost every second household in the city has women and girls making Papads. Bikaner. Churu. Uttar Pradesh. (a) Unorganized (b) Organized The unorganized sector consists of over 70% of the total Bhujia industry. export producers. Recently export of Bhujia and Namkeens from Bikaner has also gained momentum. The condiments are purchased from South India. West Bengal and Assam too are not far behind. The raw material is thus abundant and easily available to Industry. directly or through dealers in Delhi. The export of Bhujia has potential to grow much more. it only requires awareness on the part of manufacturer about the export prospects of the item. The edible oil (Groundnut) is procured from Bikaner or from neighboring state of Gujrat. The major portion of this sector is inside the ‘walled city’ of Bikaner and Gangasahar area.districts of Barmer. These units are flourishing in the district because of high demand of the product and easy availability of raw material and also low setting up costs. The major ‘Bhujia’ consuming market in Rajasthan followed by Punjab and Haryana. Rajasthan consumes about 30% of the total produce annually and rest of the 70% is consumed by other states and with time the awareness and interest in ‘Bikaneri Bhujia’ has grown and spread all over the country and around the world too.

Choudhary food products Swad industries Pvt.. Namkeen and many more. This sector though unorganized and traditional. ‘Bikaji’ in Bikaner is major company in the branded Bhujia market. as a large segment of Bikaner’s population is still price conscious and the price of the product unbranded Bhujia or ‘Khulli Bhujia’ in local jargon is around 30% less than the branded and packaged Bhujia. The companies of Bikaner Bhujia Industry mainly use print media for advertising only Bikaji has used the broadcasting media for advertising.000 to 30. Bhikharam Chandmal has opted up a big showroom in Bikaner and has started distributing the products in some other states too. ‘YES’ and Mr.number of 850 burners are used in this unorganized sector and around 80 to 100 kgs of Bhujia per day which amounts to an annual production of 25. The major players are Bikaji. The companies of this sector have to face a tough competition given by multinationals like Lehar Namkeens and from Uncle Chips. These companies themselves face enough competition from each other and soon will have to start employing other marketing strategies if they want to survive in this competitive market of Bhujia. The present distribution channel of this product is mainly direct selling and employing sales force like sales representative and sales officers who extensively travel to book order for their respective companies. The units adopting [9] . Haldiram. Bhikharam Chandmal.000 tons. still poses a threat to the modern organized sector. Besides this 3 units have appointed dealers throughout the country to market their products. The organized sector is the rest 30% of the Bhujia industry. Ltd. Another emerging name in this sector is of Bhikharam Chandmal’s sunshine food products.

Shivdeep Industries Ltd. At the factory they are thoroughly processed in order to impact to their purity and prime position. the city of Bikaner is situated in northern Rajasthan.2 INTRODUCTION TO THE COMPANY Nestled in the Thar Desert. vegetable oil and condiment are selected and purchased from amongst the best in the market. electricity. [10] . The company soon became a large manufacturing unit under the guidance of Mr. Sushila Agarwal. In fact. This industry is reported to be facing a lot of problems in regard to finance. A separate packaging unit has been set up to pack the product in a clinically hygienic environment. with its head office in Bikaner. flour.direct selling can think of marketing the item through dealership. oils and massalas to dry fruits. which will help in enhancing the sales. Shivratan Agarwal and Mrs. on fully automated machines in the most ultra-modern factory in Rajasthan. The Company commenced business in the city central market. All the raw material from grains. was started in 1986. taxation structure and entry of multinationals in the field. 1. All Bikaji snacks are made untouched by human hand. a different section is devoted to this aspect of the manufacturing process.

produces potato chips and Bhujia. they are already setting tongues talking in the Middle East. Shivdeep Industries limited is brainchild of Mr. Namkeens. Bikaji group of companies has three units under its umbrella. The company was rewarded with the National awards for industrial. Sushila Agarwal. part of Africa. USA. It has the potential and plans for future expansion and diversification. The company [11] . Ltd. Mrs.Bikaji snacks are the talk of the town in almost the whole of India. produces Bhujia. Bikaji is also planning to launch ‘tea’ very soon. The grown curve of organization is a positive one. Shivdeep Food Products Pvt. Shivdeep Food Products Pvt. She was awarded ‘Presidents Award’ for Women Entrepreneur in 1997 and she is the first woman in state of Rajasthan to have won such a prestigious award. it is doing well in service sector also as in Hotel Basant Vihar Palace. Shiv Ratan Agarwal and Mrs. Sweets – Rasgulla. UK and Europe. and besides food products. And Bikaji Food Products Ltd. Shivdeep Industries Ltd. catering to the up market crowd and established as one of the best hotels in Bikaner. Papad and sweets. The same management looks after all the three units. Ltd. The new unit of Bikaji Food Private Ltd. And her talents and skills have been recognized and appreciated through out of the state. Gulabjamun. has started producing ‘Tourist Mineral Water’ a few years back only. The three units under Bikaji group of companies are Shivdeep Industries Limited. Sushila Agarwal has looked after and nurtured the company to its present position. excellence in 1992 – the first company to receive such an award in the category of food products.

They are provided with all the basic amenities a company should [12] . Shivdeep Industries limited is situated in Bichwal Industrial Area. A unique feature of the company is that there is one company profile and therefore there is no job profile as such. There are about 1200 workers/employees in the company. The company’s export sales are about 2% of their total sales turnover which is around 40 crores. Although there are departments like finance. The company is always trying to cater to the ever-increasing demand for more and more variety in Namkeens by launching new flavors and new types of mixtures every now and then. The company is a reputed one and its products come with a brand name ‘Bikaji’ the company is the only one. The company has a well-knit distribution system in India. It also exports its products to countries like Australia. Mr. Japan. Some new ones are Mastkin and Tanatan. Shivratan Agarwal himself had been recipient of many an award for humanitarianism and contribution to the enlistment of the industry and its people. The company takes proper care of its workers and employees and they feel privileged to work with such a reputed firm. productions and marketing but there is an informal structure where the manager finance can look into production and marketing if the need arises. Singapore and Europe too. Bikaner. The company provides training to the workers on the job.was rewarded with National Award for Industrial Excellence in 1992 – the first company to receive such an award in the category of food products. which provides a wide variety of snacks and savories.

And in a nutshell it can be said that in a short period of fifteen years the company has made its position strong and its presence inveterate in the Bhujia industry. The machines used for production are checked on a regular basis and are replaced or repaired as and when required. The company provides its employees with bonus. They are also provided with leave encashment scheme. Its traditional market consists of Northern India. To provide its customers with the best quality and taste of Bhujia. We use premium quality oil and other products to make this special item just for you! Add [13] . Haryana. Punjab. COMPANY PROFIE Bhujia: Relish the taste of our premium quality bhujia and taste the difference. etc. To meet the rising demand the company has installed many automatic machines and even installed high tech packaging machines procured from flex and dig pack. especially states of Rajasthan. The raw material (lentils. like group insurance for all the workers. Every day the first lot is checked and then other lots are made. medical aids. ‘Bikaji’ has emerged as one of the finest names in Bhujia industry. The production takes place on a large scale. festival offers and likewise from time to time. mess. spices and condiments) are procured from Bikaner and if required edible oil is also purchased from Surat and other cities in Gujrat. Gujrat. edible oil. if the first one is fine.provide with. The Company has a well established quality control lab. Bengal and Assam. There are usually no complaints for the quality of the products.

(7 Oz.) 60 x 200 gm. (14 Oz.) 30 x 400 gm.some chopped tomatoes.) 30 x 400 gm. Convey your best wishes and emotions by gifting these to your loved ones.) [14] . PRODUCT LIST OF BIKAJI SNACKS ITEM NAME Bikaji Bhujia Bikaji Bhujia Bikaji Bhujia Tana-Bana (Khatta Mittha) Tana-Bana (Khatta Mittha) Sub-Kuch (Navrattan) Sub-Kuch (Navrattan) Goldy (Moong Dal) Mel-Jol (Bhujia with Boondi) Gup-Shup (Tasty) Hul-Chal (Chana Dal) (SHELF LIFE 6 MONTHS) DESCRIPTION 12 x 1 Kg. peanuts and cashew nuts add to the taste.) 60 x 200 gm. (7 Oz. (14 Oz.2 Lbs. (7 Oz. (2.) 60 x 200 gm.) 60 x 200 gm.) 60 x 200 gm.) 30 x 400 gm. Raisins.) 60 x 200 gm. salty and spicy flavors. (7 Oz. onions and sprinkle of lemon to add to its taste. (14 Oz. Indulge in the large variety of sweets. Celebrate those special occasions savoring our sweets.) 60 x 200 gm. (7 Oz. (7 Oz. Sweets: Gratify your sweet tooth with our mouth-watering delicacies. Namkeen: These delicious snacks will keep you munching! There are a variety of namkeens with different tasty blends of sweet. (7 Oz. sour.

(7 Oz. Luxmi [15] . (7 Oz. Agrawal B.Chana Jor Garam Tana-Tan (Aloo Bhujia) Tana-Tan (Aloo Bhujia) Zordar (Cornflakes) Zordar (Cornflakes) Kuch-Kuch (All in One) Kuch-Kuch (All in One) Mastkeen (Cornflakes with Dry Fruits) Khas-Chees (Kashmiri Mixture) Chatak (Chiwda with Dry Fruits) Panchrattan (Badam Lachha) Samosa Mathri Sweetkin (Kachori) Dil-Khush (Papad) Baat-Cheet (Papad) Gol-Matol (Rasgulla) Gol-m-Gol (Gulabjamun) Soan Papdi Soan Papdi 60 x 200 gm. Choudhary C.) 60 x 200 gm. (7 Oz.) 60 x 200 gm. (7 Oz. (7 Oz. (14 Oz. (7 Oz.) 20 x 500 gm.) 50 x 200 gm.) 60 x 200 gm.) 60 x 200 gm.2 Lbs.) 60 x 200 gm. (7 Oz. (2. (17. A.) 60 x 200 gm.) 12 x 1 Kg.) 60 x 200 gm.) 60 x 200 gm. (7 Oz. (7 Oz. (14 Oz.) 60 x 200 gm. (7 Oz. (7 Oz. (7 Oz. (2.2 Lbs. (14 Oz.) 60 x 200 gm.) 30 x 400 gm.) 30 x 400 gm.) 60 x 200 gm.) 12 x 1 Kg.) 30 x 400 gm.) Some Local Competitors of Bikaji Products In Jodhpur City.) 60 x 200 gm. (7 Oz. (7 Oz.5 Oz.

The most common in the list are toilet soaps. Lehar Namkeen FAST MOVING CONSUMER GROUP (FMCG) IN INDIA Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. packaged foodstuff. The volume of money circulated in the economy against FMCG products is very high. Competition in the FMCG sector is very high resulting in high pressure on margins. toothpaste. as the number of products the consumer use is very high. detergents. Sona E. and household accessories and extends to certain electronic goods. Pawanputr F.D. A major portion of the monthly budget of each household is reserved for FMCG products. shoe polish. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. FMCG companies maintain intense distribution network. Ankut G. shampoos. Haldiram`s C. shaving products. Bikano Some International Competitors of Bikaji Products: A. Companies spend a large portion of their budget on maintaining [16] . These items are meant for daily of frequent consumption and have a high return. Bikharam Chandmal B.

The data collected be tested and require for the sales and distribution of the Bikaji Products in the market. [17] . Manufacturing can be outsourced. New entrants who wish to bring their products in the national level need to invest huge sums of money on promoting brands. NEED OF THE STUDY The need of the study is to know the impact of Bikaji Products in Jodhpur city and its brand image among retailers. The concluding part will arise after the response of the retailers and deliberately solved on the basis of the questionnaires filled.distribution networks. Also the market is more pressurized with presence of local players in rural areas and state brands. A recent phenomenon in the sector was entry of multinationals and cheaper imports.

3. As we know that Bikaji Products have an impact in the market. To study the Bikaji Products market of India. OBJECTIVE Objective of the Projected Study and Analysis the Market assessment of the Brand Image of Bikaji Products Among Retailers of Jodhpur City and their advantages. Get insight into trends in market performance towards Bhujia. 5. 2. Ltd. 1. To study the various brands of bhujia in Jodhpur. To study the Shivdeep Food Products Pvt. Identify market and brand leaders and understand the competitive environment 6. 4. CHAPTER 2 [18] .SCOPE OF THE STUDY Scope of the study is to deliver the best in case of response of the retailers regarding the Bikaji Products in the market. To study the comparative analysis of Bikaji Products in Jodhpur. so mine main scope is to determine: Retailer’s perception regarding the Bikaji Bhujia.

2. This rich experience will be of great help in fulfillment of MBA curriculum.2 Significance of the study Every research is conducted to fulfill certain objectives and these objectives in term fulfill some purpose. with this thrust.3 Scope of the Study [19] . Identify market and brand leaders and understand the competitive environment. This research is significance of: To the researcher MBA curriculum is designed to give more potential exposure to the student. 2.1 Title of the study An evaluative study of Brand Image of Bikaji Products Among Retailers Of Jodhpur City. To know the brand image and effectiveness of Bikaji Products in Jodhpur City.PROJECT PROFILE 2. 2. so that they can make use of the theoretical knowledge in the real life situations. To the organization: 1. summer training has been included which provides opportunity to researcher to give practical insight of the market.

To ensure the accuracy of the results the primary data collection method used is the structured interview method.The study was conducted during the period of May 18 to July 25 2009.The studies was conducted for Bikaji products in Jodhpur city. Data Collection Method:According to the needed research of the project. We have used web sites related to Bikaji products. Sampling:The sampling units in our project are Retailers. There were queries from the persons interacted & the questionnaire have been attached at last. The sample size was small by following the convenience sampling method. we pursued both primary & secondary data collection methods. Then personal interactions with the people concerned are made to figure out the results. 2. & various Bhujia information broachers for secondary data collection.4 RESEARCH METHODOLOGY The Research Methodology used by us for the purpose of this project is as follows: Research Design:The research design used here for this project is a combination of Exploratory & Explanatory designs. some publications on the net. First a general know about of the Bikaji Products. SAMPLING SIZE [20] .

[21] . Rajasthan. Large samples give more reliable results that are why we tried my best to cover more retailers in Jodhpur. Collection of data about respondents was also a big task. 2. Since the results have been drawn on the basis of information provided by the respondents chance of response error might be possible. First of all waiting for respondents was a big task because they were busy with their work. 2. 2. The Research stands for :1. 3. To test the hypothesis with being variables to be compared within their relationship. To know how the actual phenomenon occurring & exploring the new ideas with a clear & precise insight. Sample Size — 125 Sample Unit – Retailers of Jodhpur City Area of Survey – Jodhpur Data Availability: Data has been collected from the Retailers of Jodhpur.5 Limitations of the Study The research was subject to following limitations: 1.The sample size of our research is 125 retailers.

Parihar No. 21choudhary. Surya I. C. 125 retailers selling bikaji product. 19 surya. Pawanputr K. shop 125 67 57 23 22 21 20 Type of Brand H. 10 pawanputr.CHAPTER 3 FACTS AND FINDINGS 1. D. 22 agarwal. Kailash N. 67bikharam. E. 20 luxmi. Bikaji Bikharam Bikano Sona Agarwal Choudhary Luxmi No. 1 parihar. 4 kailash. 6 maharaja. F. Maharaja M. 23 sona. 57 bikano. How many type of banded produce in snacks shopkeeper is selling? Type of Brand A. B. [22] . 18 ankut. Ankut J. G. shop 19 18 10 6 4 1 Types of Brand INTERPRETATION: Out of 125 Retilers.

of 17 bikaji respondents product. 0.8% are selling Bikaji product for 1 to 5 year. Other retailer/shopkeeper (17) Information of bikaji product INTERPRETATION: Out of 125 respondents 2 got information of bikaji product from News paper. T.8% are selling Bikaji product for last 6 month. Time since when shopkeeper is selling Bikaji product? A.v add D tributor is Other no. 3.V Add. Distributor (102) 120 100 80 60 40 20 0 News paper T.8%) INTERPRETATION: B. 0. From were they have got information of Bikaji product? A. 102 got from Distributor.2. From 6 month 1 (0. From 1 to 5 year 1 (0. More than 5 year123 (98.4%) information Out of 125 respondents98. 4 are from T.8%) C. News Paper (2) B. [23] .of s hop B.V add C.4% are selling Bikaji product for more then 5 year. From 6 month to1year D.

Dissatisfied (0) D.2%) C.6%) B. Satisfied 32(25. 7. Highly satisfied 84 (67. Is the shopkeeper satisfied by the sale of Bikaji produce? A .2%) Satisfaction Level INTERPRETATION: Out of 125 respondents67. [24] . Not satisfied nor dissatisfied 9 (7. 25.4.6% are satisfied.2 % are neither Not Satisfied nor Dissatisfied.2% are highly satisfied.

4% no. No (4) Satisfied with Pricing & packing INTERPRETATION: Out of 125 respondents 96% are saying yes.5. Is the shopkeeper satisfied with the present pricing and packing of Bikaji product? A. Yes (121) B. [25] .

[26] .Dissatisfied (0) D .2 %are neither Satisfied nor Dissatisfied. Are the Shopkeepers satisfied with the delivery of area distributor? A. 7. Satisfied 32(25.6%) B.2% are highly satisfied.2%) C . 25.6.2%) Delivery of Area Distributor INTERPRETATION: Out of 125 respondents 67.6% are satisfied.Not satisfied nor dissatisfied 9 (7. Highly satisfied 84 (67.

35 Aloo Bhujia. Which product the shopkeeper sale mostly? A.of shop Most Sale Bikaji product INTERPRETATION: Out of 125 respondents 5 Sale Testy. 0 shopkeeper sale chips. 5 Mixture 125 Bhujia. Mixture (5) E. Aloo Bhujia (35) 10 4 10 2 10 0 8 0 6 0 4 0 2 0 0 Tasty Mix ture Aloo B hujia B . Testy (5) C.7. [27] . Chips (0) no.Mong Daal (4) D. 4 Mong Daal. Bhujia (125) F.

[28] . 400Gm to 800Gm (82) B.8. Which size of Bikaji product Shopkeeper like most for sale? A. 100 Gm to 400 Gm (54) D.of shopkeeper Size of Bikaji INTERPRETATION: Out of 125 respondents 35 Shopkeeper like to sale a 50 Gm to 100Gm. 50 Gm to 100Gm (35) B. 54 are Shopkeeper like to sale a 100 Gm to 400Gm. are Shopkeeper like to sale a 400 Gm to 800Gm. 800 Gm to Above (o) 90 80 70 60 50 40 30 20 10 0 50 to 1 Gm 100 to 4 00 00 40 to 80 0 0 Gm Gm No.

4% from phone 108 from other type use place the order.4%) INTERPRETATION: Out of 125 respondents9. Self 12(9.6% shopkeeper from self. Which of the following Modes did the shopkeeper use to place the Order? A.9. Phone 5 (4%) C. Other 108 (86.6%) B. [29] .

[30] . 23 can’t say.10. Can’t say (23) 100 80 60 40 20 0 No.s hop B .No (5) yes No C n'ts y a a INTERPRETATION: Out of 125 respondents asked to shopkeeper would you recommend bikaji product to other shopkeeper /Retailer then 96 say yes. Yes (96) C. 5 say no. When Asked to shopkeeper would you recommend bikaji product to other shopkeeper/retailer? Then response as follow…… A.

Satisfied34 (27.8 % are neither satisfied nor dissatisfied and 8%can’t say.11. [31] .8) INTERPRETATION: Out of 125 respondents. 60% are highly satisfied.2% are satisfied. Can’t say 10(8%) B. 4. Highly Satisfied 75 (60%) D. Not satisfied nor dissatisfied 6(4. 27.2%) C. Dissatisfied (0) E. When asked to shopkeeper that is your customer satisfied with bikaji product? A.

[32] . 35 shopkeepers know the 5 to 10 bikaji product name. How many name of bikaji product the shopkeepers know? A.of shop 1 to 5 5to 1 1 to 1 0 0 5 INTERPRETATION: Out of 125 respondents 90 Shopkeeper know the 1 to 5. 1 to 5 (90) 5 to 10(35) 10 to 15 (0) 90 80 70 60 50 40 30 20 10 0 no.12. B. C.

Which product of competitor product they are selling most? A. Chips (0) 1 40 1 20 1 00 8 0 6 0 4 0 2 0 0 bhujia aloo m ongdal m ture ix bhujia tas ty chips no. Testy (1) C. 13 Mong Daal.of s hop INTERPRETATION: Out of 125 respondents 125 Bhujia. [33] . Mong Daal (13) D. 38 Aloo Bhujia 1 Testy. 13 Mixture.13. 0 chips product of competitor they are selling most. Mixture (13) D. Bhujia (125) F. Aloo Bhujia (38) B.

pays 12 packet of Sona bhujia of packing 100 Gm and Get 13 pack INTERPRETATION: Out of 125 respondents 18. Any scheme of competitor product? A.14.6% say no. Yes 23 (18. No 102(81. There are one scheme of pay 12 packet of Sona bhujia of packing 100 Gm and Get 13 pack.4% shopkeeper say there are scheme of competitor product 81.6%) If Yes then A.4%) B. [34] .

Not satisfied nor dissatisfied INTERPRETATION: Out of 125 respondents 36 satisfied. 21can’t say. 40 neither satisfied nor dissatisfied. 12 dissatisfied. satisfied (36) C. can't s ay B. Can’t say (21) no.nor dis . Highly Satisfied (16) D. When your customer asked are satisfied with the competitor product. Dissatisfied (12) (40) E.15. 16 highly satisfied.of shop 4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 S ified atis H hly s fied not s ig atis at. If asked your customer are satisfied with the competitor product? A. [35] .

7 increases in commission.38 for personal outly.14 Retailers say there are no requirement of change.16.46 for POP Add.58 Shopkeeper suggestion on replacement product.80 for display stand. Any suggestion do you have fore Bikaji? No of shopkeeper 58 80 38 46 3 Suggestion Availability of1kg pack Sign board Any scheme for Retailer Increases in commission No change No of shopkeeper 20 15 28 7 14 Suggestion Replacement Display stand Personal outlay POP adds More spicy INTERPRETATION: Out of 125 respondents. [36] .3 more spicy.20 shopkeeper say there should Availability of1kg pack.15 for Sign board. 28 Any scheme for Retailers.

Out of 125 respondents 67.8% are selling Bikaji products for last 6month. 0. 0 shopkeeper sale chips. 6. 54 are Shopkeeper like to sale a 100 Gm to 400Gm.2% are highly satisfied. Out of 125 respondents 96% are saying yes. 17 respondents got information of Bikaji products. Out of 125 respondents 2 got information of Bikaji products from News paper. Out of 125 respondents 35 Shopkeeper like to sale a 50 Gm to 100Gm. 4 kailash. 8. Out of 125 respondents 5 Sale Testy. 7. 0. 5 Mixture 125 Bhujia. 4. 25.20 luxmi. Out of 125 respondents 9. [37] . 4 are from T. 67 bikharam. 6 maharaja. 57 bikano. 9. 3. 18 ankut. 10 pawanputr.2 % are neither Not Satisfied nor Dissatisfied. 4% from phone 108 from other type use place the order.V Add. Out of 125 respondents 67. 23 sona. 22 agarwal. 25. 125 retailers selling Bikaji products.2 % are neither Satisfied nor Dissatisfied.6% are satisfied. 4% no.6% are satisfied. 7. 19 surya. 102 from Distributor. 2. 7.4% are selling Bikaji products for more then 5 year.6% shopkeeper from self. are Shopkeeper like to sale a 400 Gm to 800Gm. Out of 125 respondents 98. 21choudhary. 4 Mong Daal.CHAPTER 4 DATA ANALYSIS AND INTERPRETATION 1. 1 parihar.2% are highly satisfied. 35 Aloo Bhujia. 5.8% are selling Bikaji products for 1 to 5 year. Out of 125 Retilers.

12 dissatisfied. 80 for display stand. 4. 38 Aloo Bhujia 1 Testy. 15. [38] .10. 20 shopkeeper say there should Availability of1kg pack. 60% are highly satisfied. 16 highly satisfied. 14. Out of 125 respondents. 15 for Sign board. 7 increases in commission. 12. When your customer asked are satisfied with the competitor product. Out of 125 respondents. 35 shopkeepers know the 5 to 10 Bikaji product name. 27. 28 Any scheme for Retailers.2% are satisfied. Out of 125 respondents 36 satisfied. Out of 125 respondents asked to shopkeeper would you recommend Bikaji product to other shopkeeper /Retailer then 96 say yes. 46 for POP Add. say. 16. 14 Retailers say there are no requirement of change.4% shopkeeper say there are scheme of competitor product 81. 38 for personal outly. 5 say no. 13 Mong Daal. Out of 125 respondents 125 Bhujia. 3 more spicy. 21can’t say. Out of 125 respondents 18.6% say no. 40 neither satisfied nor dissatisfied. 58 Shopkeeper suggestion on replacement product. 13. 23 can’t say. 13 Mixture.8 % are neither satisfied nor dissatisfied and 8%can’t Out of 125 respondents 90 Shopkeeper know the 1 to 5. 0 chips product of competitor they are selling most. 11. There are one scheme of pay 12 packet of Sona bhujia of packing 100 Gm and Get 13 pack.

Haldiram. Bikano and Ankut. 7. and Lehar Namkeen. 2. 6. Bikaji is having a good competition with the international bhujia companies like. 8. Bikaji products have good response in Jodhpur. It has great brand image among retailers of Jodhpur. [39] . Retailers are getting regular information from the distributors so they are doing their job well.CHAPTER 5 CONCLUSION 1. Retailers and consumers are also satisfied with the competitors products but not as much as Bikaji products. 4. 5. Bikharam Chandmal. Along with Bikaji Bhujia. 3. Aggarwal. many other local brands are there in the market and also have a good potential like Choudhary. Sona. Mainly retailers are selling only Bikaji Bhujia (Namkeen) more than its other products. Retailers and consumers are highly satisfied with the Bikaji products.

CHAPTER 6 SUGGESTIONS AND LIMITATIONS Easy availability of Bikaji Bhujia should have to be there in the market. • There should be P. [40] .P. • Company officials have to handle the complaints seriously and too solve within a short span of time.O. There should be display stand for Bikaji products. • There should be the scheme of product replacement if the product is out dated. • • Any scheme for the retailers. advertisement and sign board for the Bikaji products. Varieties of Bikaji Bhujia should have be increase time to time in the market. • Promotional schemes with Bikaji Bhujia should have to be raised. • Festival gifts and discounts with combo packs are major consumer drawing schemes. • • Price should have to be not more than the competitors. Stability of the Bikaji Bhujia should have to take care for the future. • • Quality of the Bikaji Bhujia has to take care.

Due to unwillingness of providing any information. 3. Due to time constraints. While studying the report the above fact should be taken into consideration. 7. 2.co operative behavior of respondent was a big problem in this survey. 4. more time could not be devoted to individual respondent. [41] . Non .LIMITATIONS 1. A busy schedule of retailers also makes the collection of information a very difficult one. The projection is purely based on verbal meetings and may be influenced by unprecedented factors. 6. the respondents filled the questionnaire casually which might have effected the conclusion. 5. The research conducted was limited to only Jodhpur district. No facility for removal of complaints from the side of dealers/retailers on time 8.

Less number of outlets c.The future gains can be from: a. The stocks are only there in the selected cities.CHAPTER 7 SWOT ANALYSIS Strengths: . Fair distribution b. b. Company should run dealer schemes c.The weaknesses coming out to be a. Company should increase the supply management.The key strengthening for the Bikaji Bhujia in the market: a. Distribution channel is strong enough to play a vital role Weaknesses: . Quality should have to be updated as compared to other competitors Threats: . Operation of vending cards Less varieties are there in the market [42] .The major threats are: a. Opportunities: . Quality wise no compromise b. b. Renowned brand name in the market c.

Area…. shop 19 18 10 6 4 1 A. Pawanputr K. Kailash N.. B. News Paper (2) B. shop 125 67 57 23 22 21 20 Type of Brand H..…………………. Distributor (102) B..CHAPTER 8 QUESTIONNAIRE & BIBLIOGRAPHY Engineering college Bikaner Rajasthan technical university Topic: "Brand Image OF Bikaji Products Among Retailers Of Jodhpur City" Name…………………………… Shop name……………………. Surya I. G. D.V add C. Age….…………………… 1. F. 2. Other retailer/shopkeeper (17) [43] . T. From were they have got information of Bikaji product? A. Maharaja M.. E. How many type of banded produce in snacks shopkeeper is selling? Type of Brand Bikaji Bikharam Bikano Sona Agarwal Choudhary Luxmi No. Ankut J. Parihar No. C.

Which of the following Modes did the shopkeeper use to place the Order? A. Self 12(9. Phone 5 (4%) [44] .8%) B.Not satisfied nor dissatisfied 9(7. Is the shopkeeper satisfied by the sale of Bikaji produce? A . Highly satisfied 84 (67. Bhujia (125) F. Yes (121) B.2%) D. Time since when shopkeeper is selling Bikaji product? A.Satisfied 32(25.Dissatisfied (0) B. No (4) 6. From 1 to 5 year 1 (0.2%) 7. 400Gm to 800Gm (82) B. Mixture (5) E. 100 Gm to 400 Gm (54) D. Other 108 (86. More than 5 year123 (98. 800 Gm to Above (o) 9.3. Highly satisfied 84 (67. From 6 month 1 (0.4%) 4. Which size of Bikaji product Shopkeeper like most for sale? A. Dissatisfied (0) B.Mong Daal (4) D. From 6 month to1year C. Which product the shopkeeper sale mostly? A. Is the shopkeeper satisfied with the present pricing and packing of Bikaji product? A. Testy (5) C.4%) B.2%) D .2%) 5.6%) C . Satisfied 32(25. Are the Shopkeepers satisfied with the delivery of area distributor? A.8%) D. 50 Gm to 100Gm (35) B.6%) C. Aloo Bhujia (35) B . Chips (0) 8. Not satisfied nor dissatisfied 9 (7.6%) C.

pays 12 packet of Sona bhujia of packing 100 Gm and Get 13 pack [45] .4%) B. When asked to shopkeeper that is your customer satisfied with bikaji product? A.2%) C. Not satisfied nor dissatisfied 6(4. Yes 23 (18. Satisfied 34 (27. Aloo Bhujia (38) B. Bhujia (125) F. 10 to 15 (0) B. Chips (0) 14. No 102(81. How many name of Bikaji product the shopkeepers know? A.6%) If Yes then A.No (5) 11. Yes (96) C. Which product of competitor product they are selling most? A. Highly Satisfied 75 (60%) D. Any scheme of competitor product? A. Mixture (13) D. Can’t say (23) B . Mong Daal (13) D.10. 5 to 10(35) 13. When Asked to shopkeeper would you recommend bikaji product to other shopkeeper/retailer? Then response as follow…… A. Dissatisfied (0) E.8) 12. 1 to 5 (90) C. Testy (1) C. Can’t say 10(8%) B.

If asked your customer are satisfied with the competitor product? A. Not satisfied nor dissatisfied (40) 16.15. satisfied (36) C. Can’t say (21) B. Dissatisfied (12) E. Any suggestion do you have fore Bikaji? No of shopkeeper 58 80 38 46 3 Suggestion No of Suggestion Replacement Display stand Personal outlay POP adds More spicy shopkeeper Availability of1kg pack 20 Sign board 15 Any scheme for 28 Retailer Increases in commission No change 7 14 [46] . Highly Satisfied (16) D.

R. Ltd. New Delhi.htm   4. Wiley Eastern. MARKETING RESEARCH .Shivdeep Foods Pvt.htm www. MARKETING MANAGEMENT . Principles of Marketing. Research Methodology: Methods and Techniques.com/i9show/Bikanerihttp://www. 1985.com/bikaji.Philip Kotler & Armstrong.C. 9th edition (September 2001) 3. Prentice Hall.bikaji. BOOKLETS.uniquefragrances.in Bhujia-58867. Kothari.BIBLIOGRAPHY 1. (Bikaji Bhujia) [47] . 2.india9. CATALOGUES & LEAFLETS . WEBSITES  http://www.