ANALYSING

RESEARCH
FINDINGS
WHAT RESEARCH DID YOU CARRY OUT AND WHAT WERE THE
RESULTS?

Include a brief introduction of what research methods you conducted:

 What is it primary or secondary?
 What methods did you use? I.e. questionnaire and focus group
 What type of data did your research produce? (quantitative or qualitative)
 Was the purpose of this research to find out more information about your audience? The current market? or
production requirements?
Provide a broken-down summary of what you found out from your research:
 This should include screenshots of the charts generated from your questionnaire
 This should also include a copy of the comments generated from your focus group
WHAT DO YOUR RESULTS TELL YOU?

 What are people's dislikes/likes?

 Where they access content?

 Whether they are in your required age demographic?

 Where they live?

 Where they are on the socio-economic scale?

HOW WILL YOU USE THIS RESEARCH IN YOUR ADVERTISING
PROJECT?
CRITIQUING YOUR RESEARCH:

 How accurate and reliable do you think your data is?

 How relevant is it to your project needs?

 What would you do next time to improve the validity of your research?