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DUDHSAGAR DAIRY, MEHASANA
Programme: Academic Year: Subject: Duration: M.B.A 1st sem 2010 – 2011 Practical Studies 13-10-2010 on 12:30 pm SUBMITTED BY Names of Stdent PAREKH BHAVIN BHARATBHAI MBA1st Division A Roll No. 29
SUBMITTED TO IMAGE COLLEGE
SARASWATI INSTITUTE OF MANAGEMENT STUDIES AT & PO : Rajpur, TA: Kadi, Dist. Mehsana, Gujarat, India.
SARASWATI INSTITUTE OF MANAGEMENT STUDIES,
This is to certify that Mr. PAREKH BHAVIN B of MBA1st SEM, Division: A , Roll No: 29 , has satisfactorily completed his Report in partial fulfillment of the requirement for the Subject: Practical Studies in the academic year 2010-11.
Signature of Coordinator
Signature of Principal
SARASWATI INSTITUTE OF MANAGEMENT STUDIES AT & PO : Rajpur, TA: Kadi, Dist. Mehsana, Gujarat, India
This Report has been prepared in partial fulfillment of the requirement for the Subject: Practical Studies of the MBA1st SEM Programme in the academic year 2010-11. For preparing the Report, I have visited the company during the suggested in 13-102010, to avail the necessary information. The blend of learning and knowledge acquired during my practical studies at the company is presented in this Project Report. The rationale behind visiting the company and preparing the Project Report is to study the evolution of the company, its development, its strategies and its functional departments like production department, marketing department, human resource department and financial department. The Report starts with the basic general information of the company and covers the information regarding its functional departments like production department, marketing department, human resource department and financial department. The information presented in this Report is obtained from sources like Company Personnel, Company Websites, Other Websites, Company Reports, and Other Literature.
Names of Student PAREKH BHAVIN B
ACKNOWLEDGEMENT It was indeed an opportunity for me to visit DUDHSAGAR DAIRY. I would like to express my gratitude to THOMAS SIR & Miss TANVI FALDU (Coordinator) and other faculty members of the college for their valuable guidance and help in preparation of this Report. who helped me in preparation of this Report. without whose assistance. MEHASANA and prepare a Report on the same during MBA 1 ST SEM Programme. During my visit to the company for preparing this Report. I learnt many interesting things about the company. who permitted me to visit the company and allowed me to prepare the Report. requires data gathering from many sources like Company Personnel. Company Websites. along with the aspects of industry as a whole.N. Preparation of such kind of report. Company Reports. preparing this Report might have been much difficult for me. I am thankful to all my friends and other people. Other Websites. I am thankful to Mr. Moreover I thank all those who supported me directly or indirectly in preparing this Report. I am also thankful to the Departmental Heads of the company. M. which is based on secondary information.BAXI. who provided me the required information. At last but not least. PAREKH BHAVIN B Names of Student Table of Contents 4 . and Other Literature.
2 4. 4.2 7.4 7.3 6. 6.3 5.5 7. 5.1 7.5 6.3 7.6 5.3 4.7 PREFEACE ACKNOWLEDEGEMENT EXECUTIVE SUMMARY GENERAL INFORMATION Introduction Company profile History & development Vision & mission Organization chart PRODUCTION DEPARTMENT Organization structure Basic products Main products Technical specification of product Production process chart Raw material Quality management HUMAN RESOURCE DEPARTMENT Introduction Organization structure Working time schedule Recruitment & selection Recreation facility Training & development Performance appraisal Pg.2 5. 2.2 8.1 8.4 8. 3. No.4 4.6 8 8. 4.5 FINANCE DEPARTMENT Introduction Organization structure Capital structure Account department Trading & profit & loss account Ratio analysis MARKETING DEPARTMENT Introduction Distribution network Market segmentation Advertising Competitors 44-54 45 45 46 47 49 51 55-62 56 57 58 59 62 5 .1 6.5 5.4 6.7 6.5 5.1 5. 7 8 11 12-19 13 14 15 17 18 20-36 21 22 24 25 26 35 35 37-43 38 38 39 40 41 42 43 7 7.3 8.6 6.1 4.4 5.PARTICULARS 1.2 6.
Marketing department handled all the activities 6 .F. Dudhsagar dairy has produced more than 16 lacks liter milk per day. Dudhsagar dairies market is so wide. Dudhsagar dairy had established on 2nd April 1963. it is the most popular unit in G.C.M.C. In each department more then 300 to 400 workers are worked. Vihar. ghee department milk department & butter department. Kadi.M. there have many sub-departments like as powder department.F its market has expanded on national & international arena. Dudhsagar dairy has appointed one manager on each department. all the machines are technically controlled. Its marketing department is also large. Its production is sol out not only in local area but also exported in world wide.M. Dudhsagar dairy is not only largest but also no. because of its work under G. Osapur.C.1 in the Asia.F. Its production department is a vary large. Under marketing department more then 50 employees are worked.M.9 10 11 SWOT ANALYSIS CONCLUSION BIBLIOGRAPHY 63 64 65 EXECUTIVE SUMMARY Dudhsagar dairy is one of the largest dairy and it is connected with G.M.M. Under production department. Its production technique is modern. Dudhsagar dairy has received milk all the local area and 4 cities that is Kheralu.
product planning etc. 7 . Dudhsagar dairy’s financial position is also very good.which are connected with market like.C.M. channel of distribution. Human resource management of dairy is controlled all the activities which is connected to the people. to decide price of product. & its credit in market is also good. It has a enough money to establish a new project.M. It has enough money to solve the uncertainty. advertisement. Dudhsagar dairy is personal policy is build up on the bases of employee’s welfare activities. marketing research.F. but final decision by the G.
Then Dudh Sagar Dairy processes it & pack in different packaging and after supply. 9 . The dairy also has 5 chilling centers. Sagar and also sold throughout India & exported through Gujarat co-operative milk marketing federation limited. Dudh sagar Dairy’s plan is biggest in the all our Asia. It has a processing capacity of 11.INTRODUCTION Dudhsagar Dairy is a co-operative dairy. Dudhsagar provided dairy also other services such as animal health artificial insemination. The current turnover of the union is rs 1480 Crores in 2007-2008. Such products are. ANAND). It works under Gujarat Co-operative Milk Marketing Federation. It has employee strength of nearly 2000. cattle feed etc. 2 cattle feed plants operating at various locations in Mehsana. Anand (GCMMF.05 lakh liters milk per day. Dudhsagar Dairy takes milk from many villages around Gujarat and pay for their milk. The main plant of union is situated at mehsana in Gujarat. 1) Pouch milk 2) Flavored milk 3) Chhash 4) Infant milk powder 5) Table butter 6) White butter 7) Pasteurized flavored milk 8) Mineral mixture These products are marketed under the brand name of Amul. Dudhsagar dairy has installed an ERP software programme named lli by oracle so that the activies are carried out there with an ease. to its members of society. Dudhsagar dairy produces milk & milk items under the brand name of “Sagar” & “Amul”.
Mehsana.. Mehsana-384002 Date of Establishment:Registered Date : .2nd April.B. mehsana Bank of India.I.”... Address:Dudhsagar Dairy. 1960 Starting Date : . Mehsana District Co-operative Milk Producers’ Union Ltd.8th Nov. Mehsana District Co-operative Milk Producers’ Union Ltd. COMPANY PROFILE Name:“MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD. Mehsana Bank of Baroda. mehsana 10 . 1961 Type of industry:Co-operative society Bankers:The mehsana district madhyastha sahakari bank ltd. mehsana S. Mehsana-384002 Registered Office:Dudhsagar Dairy.
T. Registerar Shri Bharat M.I bank. Vyas 11 .U. mehsana Chairman Shri Vipulbhai Manshingbhai Chaudhary Vice Chairman Harjivan devabhai patel Directors Shri Rambhai Baldevbhai Shri Khengarbhai Bijalbhai Desai Shri Ramjibhai Savjibhai Chaudhary Shri Ramjibhai Karamshibhai Desai Shri Vihol Chandenji Ravaji Shri Mafatlal Maganlal Patel Shri Prahaladbhai Prabhudas Patel Shri Behacharbhai Jesingbhai Chaudhary Shri Nandolia Ahemadbhai Algi Shri Divangi Javanji Thakor Shri Kalabhai Dvarkabhai Patel Smt Rajeshriben Naileshkumar Smt Vakhat Haribhai Chaudhary Smt Daliben Hirabhai Chaudhary Shri Dist.
The union procured 1330304 kg of milk. the then Finance Minister. Govt. Govt. Subsequently.5 lack liters of milk per day. baby food and dairy whitener. Subramaniam. then General Manager. Continuous efforts to cover more and number of villages under this co-operative network necessitated gradual expansion. Patel Mehsana district cooperative milk producers’ union was formed and registered on 8th November. The high yielding well known “Mehsani” buffalo breed is native of the district and is known for its potential of economical milk production. the then Minister for Food and Agriculture.. the highest quantity ever collected before. after being convinced in 1958 about the potential of milk production in the district Co-operative lines. Accordingly. on 2nd April. This could be achieved due to able guidance and generous cooperation of Dr. 1998.of India. the foundation stone for the union’s own diary plant was laid down by Shri Morarjibhai Desai. on 14th January. sweetened condensed milk. of India and came into existence with an initial handling capacity of 90000 liters of milk per day. The products meet national and international quality standards and are available in the desired quantities 12 . the union is now capable to handle 10. During the year 1997-98 union procured total of 3. Large. It is equipped with latest sophisticated plant and machineries suitable for processing of milk and manufacture of products like butter. for providing better animal health care services and for building socio-economic strength. Under the leadership of late Shri Mansinh P. Ahmadabad in April 1961. 1963. raw milk to the municipal dairy. V. etc hygienically. The project was completed in record time of one and half years. Anand.800 milk producer members. Kurien. small and marginal farmers and landless laborers are engaged in the practices of animal keeping and milk production. whole milk powder. The union makes use of most advanced technologies for manufacture of various milk products. The UNICEF team. 1965 by Shri C. Women membership is 32 percent amongst the same. The new dairy – “Dudhsagar” was inaugurated on 2nd April. The union commenced supplying. dry milk products such as skimmed milk powder. HISTORY & DEVELOPMENT Mehsana-a largest milk producing district of Gujarat is famous since long for cattle breeding and animal husbandry practices. 1960. Kheda District co-operative milk producers’ union ltd. ghee.02.
wireless networks and related infrastructure facilities. milk collection centers and communities practices. The union has also established two cattle feed plant for manufacturer of balanced cattle feed. the above is endeavored further by providing animal health care services and artificial inseminations at the door steps of farmers with strong network of qualified veterinarians. The District Rural Development Agency. Up gradation and improvement of the buffalo/cow breeds located in the district being backbone of organizational growth. Happiness with smile on face of small and marginal farmers. mobile vans. running frozen semen laboratory. training of village societies secretaries. the Central Social Welfare Board. development of cross-breeding farm and use of embryo transfer techniques for animal breeding etc. union established bull mother farm at Jagudan to undertake the activities such as raising of buffalo and cross-bred male calves as the future bulls. These factories are run by the union on “no profit and no loss” basis so as to provide balanced feed to the milk animals owned by farmers at reasonable affordable rates. widows. laborers. Patel and the present Chairman Shri Vipulbhai M.throughout the year from retail outlets. It is actively associated and participating with institutions like the National Dairy Development Board. providing financial assistance for purchase of electronic milko-tester machines. A deep sense of understanding and foresight of key personnel like the past Chairman Late Shri Mansinhbhai P. The above listed activities are regularly revised and updated to align with recent developments taking place from time to time so as to keep the organization sustainable in the present competitive era of liberalization and globalization. The Gujarat State Co-operative Union. widows. providing cross-bred female calves. Chaudhari who continuously giving an impetus for future organization growth and strategies. divorcees etc. Anand spread throughout the country. providing loans/grants for purchase of milk animals to low income group individuals. progeny testing of buffalo and cross-bred bulls. divorcees etc is seen as a result of on going efforts of union to achieve its goal. Afforstation Programmes. Group insurance of animals and members through LIC and providing assistance for development of community fodder farms to help marginal farmers and landless laborers. managed by M/s Gujarat Cooperative Milk Marketing Federation Ltd. The union has a team of highly 13 . The union committed to create socio-economic stability by providing best possible services concerning all spheres of well being of rural community. landless. co-operative development programmes. in implementation of various schemes like Research And Development Programmes.
”. and skilled man power who have ability to change wisdom into reality and whose effort could make DUDHSAGAR DAIRY appear on the world map of dairy industry. Butter. To process the raw milk and allocate to various sections. To preserve the milk for longer duration. C. For Environment For Quality For Safety ISO 14001 ISO 9001 H. Mehsana gets three certificates at a time. To supply the excess liquidity milk to the needy expressive dairies To handled the chilling centers related activities To add the value to the procured raw milk. VISION & MISSION To produce the value added milk products like Ghee. P. C. To provide the nutritive diet to the consumers.qualified professionals. To preserve the milk for longer duration. Powder. A. To manufacture milk powder to manage the excess liquid milk. To collect the milk available from various villages (Societies). 9000 In 1996 In 2000 In 2002 14 . etc. AWARDS & CERTIFICATES Achievements of organization “MEHSANA DISTRICT CO-OPERATIVE MILK PRODUCERS’ UNION LTD. To manage the flow of milk.
GM(CS) Mgr(IA) Sampler/ Workers Shift I/C Chemist/ Microbiologist Jr.Mgr section head) Plant office Supervisor Operator Worker Ass.) Dy. Workers/operator/ Helper 15 . (shift Engg. Officer/Shift Eng./Incharge) Chairman MD (ISO 9000/ISO 14000/HACCP) Ass. Mgr (QA) GM (Comm) Dy. Organisation chart Sr. Mgr.) MR Mgr/Ass. Mgr(prod.GM(PO) AGM (Eng. Mgr (HR & A) Ass.
Mgr (Prod) Process SFM (Sterilized Flavored Milk) Astt. Mgr (Prod) Eng. Mgr Powder N3-N4 SCM (Sweetened Condensed Milk) Astt. Mgr.C. Patel ) Milk Processing Astt. Section Power Sec. (Prod)SFM Butter & Ghee Astt. Astt.(Prod) 17 . Manager Production ( R. Organisation structure Sr. Mgr. Mgr Powder N1-N2 Astt.
0% Fat & 9.) Amul Shakti Pasteurized stander Milk Amul Ghee Amul Cool flavored milk Amul Spray Infant Milk Food 18 . BASIC PRODUCTS Sagar Gold (Pasteurized full cream milk 6.0 SNF.
Sagar Skimmed Milk Powder Amulya Dairy Whitener Sagar tea coffee whitener Amul Pasteurized Butter 19 .
0 fat / 8.0 SNF 6.0 fat / 9.0 SNF 2.50 fat/8.5 SNF 1. Flavored milk:~ ~ ~ Elaichy Flavor Kesar Flavor Rose Flavor 3. Amul Mithai mate MAIN PRODUCTS 1. ~ Butter:Table Butter ( Yellow Butter ) ~ White Butter 20 . ~ ~ ~ ~ Milk:Standardized milk Tonned milk Double Tonned Milk Whole Milk 4.5 SNF 3.5 fat / 9.
~ ~ ~ Powder:Whole Milk Powder Infant Milk Powder Skimmed Milk Powder 6. Scm:~ Sweetened Condensed Milk TECHNICAL SPECIFICATION OF PRODUCT The purchasing procedure of goods includes Indent of the required goods is sent to the purchase department. Now goods received note is posted into ERP. If one is not satisfied with goods then he can reject them. Ghee:- ~ Pure Ghee 5. Otherwise he issue test report of goods. Then purchase issue quotation for purchasing of goods.4. Then most suitable party is chosen according to the price and quality of the material. Goods are received and inward into store register. Goods received note is issue. Then appropriate person of concerned section to which goods belong tests goods. 21 .
(Collection Center) Chilling Center Raw Milk Reception Dock (RMRD) 22 . PRODUCTION PROCESS Process of making milk. Milk Farmers Village Milk Co-op. Soc. Materials are issued to the concerned section as per their requisition slip which concerned sectional in charge enters demand of their section with item code number.
In this department as 4 pouch packing machine. Then it is collected in raw milk receiving tank. After this the cream is separated and then the milk is packed in the bags. Then further that milk is pasteurized by heating the milk at 80 Degree Celsius after heating the processed milk is cooled. They use different type of packing pouch like Sagar Gold Sagar Stander Milk 23 . After receiving the milk reception department pouch department pack this milk in 500 ml bag.Milk Processing Plant Powder Section Butter & Ghee Section Milk Packing Section Storage Dispatch Federation (GCMMF Ltd) Distribution Channel Consumer Explanation The milk is brought to the dairy by transportation or by tanker. The capacity of machine is 60 pouches per 1 minute pack.
GHEE SECTION Process of making Ghee Receive Cream in the tank Process in Serum Separator 24 .After packing milk in 500 ml pouch they store it in cold storage and the temperature of the cold storage is four degree.
Butter Milk Butter is passing on hot exchange Butter receives in ghee kettle and heating on 112 degree Celsius at an hour. Ghee is stored in cold tank and ghee cold on only 35 degree Celsius Packing Explanation First of all Cream receive in cream tank and then cream are separated on a Siram separator and Butter and Milk are separated. Then butter has heated on 112 degree Celsius in ghee cattle and ghee is ready. 25 . And after butter go on butter malting vat and butter has heated on 55 Degree Celsius and after butter go on Ghee Cattle’s. After ghee cold on 35 degree Celsius and after ghee go on packaging department by ghee tank.
BUTTER SECTION Process of making Yellow Butter Raw Milk Heated on 82 degree Celsius Machine through Raw Milk has been separated in two different items 26 .
12< degree Celsius Aging (stored) 2 hours minimum] Milk Cream use in contimeb machine Add anato color and salt Butter will be ready Packaging Store on 0 degree Celsius Dispatch Explanation Yellow Butters First of all raw milk has been heated on 80 to 82 degree Celsius and after raw milk separated from the two different items one is Milk. other is Cream.Raw cream [cream pasteurization: storage of pasteurized Cream having 37-43% Fat. temp. Cream has use in contimeb zone and added Anato 27 .
Anato Colour and salt has mixed and yellow butter will be ready. Then yellow butter goes on cold storage below 4 degree Celsiu Process of making White Butter Raw Milk Heated on 82 degree Celsius Machine through Raw Milk has been separated in two different items 28 .45% colour at the whole quantity of the butter) and salt (add 2.Colour (add 0. Under contimeb zone cream. Then yellow butter will go on packing department and here butter finally packs.6% salt at the whole quantity of the butter).
Then butter goes on cold storage below 4 degree Celsius. Under contimeb zone cream has been separated and after butter will be ready. Cream has use in contimeb zone. 12< degree Celsius Aging (stored) 2 hours minimum] Milk Cream use in contimeb machine Butter will be ready Packaging Store on 0 degree Celsius Dispatch Explanation White Butter First of all raw milk has been heated on 80 to 82 degree Celsius and after raw milk separated from the two different items one is Milk. other is Cream.Raw cream [cream pasteurization: storage of pasteurized Cream having 37-43% Fat. 29 . temp. Then butter will go on packing department and here butter finally packs.
POWDER SECTION Process of making Powder Pasteurized Chilled Milk [Powder milk silo] Milk evaporating plant high heating 95-102 degree Celsius Concentrated milk tank Spray drying (Drying chamber) Filtered hot air 160-210 degree Celsius Vibro Fluidizer Filter air 20-30 degree Celsius Filling bags/ Power Silo Packing Storage 30 .
At dairy plants. method or programme that will ensure the maintenance and continuity of the specifications and standards of the products within the prescribed tolerances during all stages of handling. processing. Lower level or primary level milk producers co-operative make a collection of milk from member’s producers. 31 . Better the quality better will be the product and the best will be the acceptability. It also further ensures that all the original and desirable characteristics are sustained during these operations and will remain unaltered until consumed. In case of quality of the co-operative must be alert so as to neglect the collection of sour milk and substandard milk. preparation. It needs to consider the bacterial population in the milk for raw paying milk price. packaging. physical. storage and distribution. At Dudhsagar dairy there is a central quality assurance laboratory. The milks price is a based on fat and snuff Ex. They bring milk to primary level societies. QUALITY MANAGEMENT Introduction Success of any plant depends upon the acceptability of their product in national & international market. For pricing collection milk importance is given to quality.Dispatch RAW MATERIAL & UTILITY The one and only Raw material on which the dairy plant function is milk and as Gujarat has abundant live stock especially cows and Buffalos availability of the raw material. which is equipped with equipment of modern technology and skills of highly efficient and experienced employees. Due to its quality consciousness. technological. economic. milk is a seed and its flourishment depends upon the fertilizer named “ quality ‘’. it gets ISO: 9002. Quality is very broad term as it refers to chemical. Member’s producers are the farmers owing cows or buffalos. Solid nonfat center. It can also be defined as that which the public likes most on the basic of subjective (organoleptic properties) and objective (recognized scientific tests) tests being invariably used in the quality control laboratories ‘Quality Control’ Or ‘Quality assurance’ is an activity or procedure. bacteriological and aesthetic characteristics. Payment is done on monthly or daily basis depending upon co-operative policy and member preference.
Microbiological examination section. The control procedure of QA lab. Orgonoleptic testes of raw milk are performed at RMRD. Standards followed by the dairy 32 . Microbiological Quality Assurance 3. Packaging material Quality Assurance The Quality Assurance procedure starts from the reception of raw milk. Chemical examination section 2. Which is located at the dock.The ultimate aim of the control procedure should be to provide a product in which the original nutritive qualities. Chemical Quality Assurance 2. There are two sections at central quality assurance lab 1. flavour and appearance have been preserved and no harmful organisms or substances are present to affect the consumer adversely. 1. The job is performed by RMRD lab. There is a separate laboratory for sweetened condensed milk. of Dudhsagar is distributed under these sections.
This department maintains total information of individual. This department looks after human resource of the dairy. Maximum member of worker is in powder section & it is 361. The general task performed by this department: Recruitment Arrange induction program for new recruits Promotion & Demotion of employees. The satisfaction of the human resources is very important for the improvement of any business. Maintain work force as per requirement Maintain the all records of individual In the dairy total member of staff are above 1850. It also helps in increasing the quality of products & decreasing the cost of production. Organisation structure Manager Assistant manager Supervisor Clerk 34 . Training & Development Arrange visit for students. INTRODUCTION In each and every organization Human resources & Administration Department plays a vital and crucial rile.
Find the requirement of recruitment and then find the source of recruitment for the grade wise and for which position employee is required.00 a. The officers & employees have to mark their presence in attendance register. The working hours divided as under: 1. to 18. to 24.00 p. 35 . In manpower planning. 2.m. Office time 10.00 p. There is also card system that is very easy. break fast & lunch concessional rate to their employees MAN POWER PLANNING In hr process the first step is manpower planning.m. 3. Second Shift 08.m. All the staff on factory floor is working in the three shifts each shifts is of 8 hours.m.m.00 am to 16. efficiency etc are required. First Shift 00. The company is providing tea.00 p. 4.00 p.m.00 a.Workers WORKING TIME SCHEDULE The dairy has a time keeping system. with which skill and ability qualification. to 08. first management has to decide how many employees are required.00 a.m. Third Shift 16.
where they should be placed. professional journal etc. Sources of recruitment: there are two sources (1) Internal (2) External (1) Internal Sources includes personnel already available on the pay roll of a company. RECRUITMENT & SELECTION Recruitment “Recruitment is a process of searching for prospective employees and stimulating and encouraging them to apply for jobs in an organization” i. the recruiters prepare profiles for each category of works and accordingly work out the main specialization. i. Such advertisements enable prospective candidates to screen themselves in order to find out whether they are fit for the job or not. Placement exchanges. (2) External sources lie outside of the company i. When ever vacancy occur somebody from within the organization is upgraded.e. transferred. promoted & some time demoted. The activities are being conducted: Rising of buffaloes and cross breeding Frozen semen laboratory Progeny testing of buffaloes and cross breaded bulls 36 . WELFARE ACTIVITY Human resource and development programme is done for the development of the farmer members who provide milk to the dairy. its working force. Management consulting firms.e. from schools and collages by advertise in newspapers. Dudh Sagar Dairy has established a bull mother farm at Jagudan.e. Other sources of recruitment: Private employment agencies.
Cattle group insurance scheme is also provided by dairy. RECREATION FACILITIES Uniform:The management provides all the employee uniform. Residential Facilities:All the amenities are provided to staff. Library Facility:Dudhsagar gives library facility to the all employees. Residential quarters are provided to the essential managerial staff. Medical Facilities: There is a medical dispensary for medical treatment & medical checkup of the staff members. 37 . Embryo transfer project Group insurance scheme is provide for both the husband and wife of milk producer’s families. By this scheme the dairy has covered 75263 animals (milchi) of 321 societies. HRM will be provided to those employees who are not using the residential facilities.
5. worker education programmers. It gives training in house & if required it send workers or employees to training agonies too. For workers. 2. Position Rotation Selective Project Apprenticeship Off the Job Training Methods 1. Experience Coaching Understood 3. Special Course And Lecture 2. 4. Management Games PROMOTION POLICY 38 . TRAINING AND DEVELOPMENT The organization gives necessary training for the selection of the staff The duration of training is depending upon the designation. Conference 3. On Specific Job. 1. Case Study 4. There are two type of training On the Job Training Methods. management development programmers are conducted. Role Play Playing Method 5. for supervisory level.
It is an important method to compromise the leave of organization. It is based on seniority. By promotion employee is transfer from lower job of his\her job by increase his authority & responsibility salary and status. D.C.M.P.U.Ltd of a permanent employee can not promotion offer 8 to 10 year assurance with good report of service. They are giving promotion on the base of seniority and they are giving promotion as per requirement.
Industrial relation should be maintained between the workers and management. Till
now there is low bas news obtained from the organization. Organization emphasis more on human reassures development. Since commencement of business of a production i.e. from 2 nd April 1965 Company has maintain good relation with workers and consumer. The management had never neglected the human resources department and it has resulted wale. Management satisfied all the basic need of the workers no strike are been done in the organization. Management treys to understand the problems created between workers and management.
Dudh Sagar dairy, Mehsana is one of the largest producers of milk and milk products
in India. We shall make a conscious effort for the prevention of pollution of env ironment for the present and future of our business and the society at large. We shall strive to comply with all application environmental legislation and non-regulation guidelines. We shall endeavor for continual improvement performance by better utilization of resources of nature and minimizing the waste. We shall involve all our concerned employees for the presentation of the environmental and for the promotion of clean and green surrounding within our premises.
The Performance appraisal system is a process of evolution of employee performance on the job in louns of its recruitment. It is also known as assessment of behavior performance and attitude of employee. The value, excellence, spirit, qualities of status of some subjects of performance appraisal is quite useful in various administrative decisions as training, transfer, promotion etc. In Dudhsagar there is very good performance appraisal system and the management of unit is and profitability is very high.
Slogan:“One Hand in another Hand”
“Finance is blood of any Unit” Finance department plays a vital role in the organization .It is nothing but the
concerned with rising funds in suitable manner. For the success of any industry finance is working like milestone. It is said to be a life blood of business. At earlier times the capital was collected by the business organization when ever it needed but now a days it has become a very important part in the organization. The prestige of the organization depends upon its financial condition. The DUDH SAGAR DAIRY of Mehsana has procured its finance from different financial institution and some banks they are.
DGM (Finance/ Account)
Capital structure is something like Authorized share capital:2500000 share of RS 100 each Share capital fully paid up 250000000 RS. Consisting of own trend and borrowed funds and in the term of establishment ratio which reflect the attitude of most of depend more upon own firm and upon borrowed fund. 182572600 RS. The Mehsana D.Keeping Section Report Section Section Cash Section Bank Section Billing Section Schemes Section CAPITAL STRUCTURE There is a necessary for attaining a proper balance among the dept and equity sources in its capital structure.M.P. According to patter of the capital structure should be choose when any minimize cost of capital and value of stock. AUDIT DEPARTMENT 42 .C. Assumption Firm employee only two type capital Debt & Equity The firm has a policy of paying 10 % dividend.U. A capital structure reface to structure decide by top level financial manager. Which can maximum the long run value per ordinary share in the market capital structure is comprise owner capital and borrowed funds. LTD.
It performed following function. Chilling centers. and Operational auditing is performed. 18.B. 9 crores as on 31/03/05.99 From Bank of Baroda 7. Internal Audit . Pre audit of bill and other claim Post audit of salary bills Post audit of books Legal audit Audit of accounts for dairy.Audit department keeps constant watch on each and every financial activity performed by various departments.Financial. 69. Proprietary.73 (The above borrowings for working capital are secured by hypothecation of stock and book debts.I. 43 .720 as below.) (3) Investment The total investment made in 2004-2005were of 7. There are 13 persons in this auditing. Cattle feed plants Stock audi ACCOUNT DEPARTMENT (1) Capital & Reserve The present Authorized share capital of the union is of Rs. (2) Secured Loans Cash Credit: From S.26 Crores. which is evident from reserve & surplus amounting to Rs. It appears that the management of the dairy has followed a very distribution policy in distribution of dividend in past & ploughed back its profits. 25.25 Crores & Paid up capital 18.
sales tax & other taxes.(A) In Government Securities National Saving Certificate (B) In Shares Cash & Bank Balance Cash & Cheques on hand Balance with scheduled banks in Current accounts Fixed deposits with schedules banks CO-OPERATIVE BANK BALANCE Current account Saving accounts 43. It also takes care of benefit schemes for employees like PF. 13. Gratuity and Insurance etc. 86. Planning. This dairy makes payment to societies within 10 days & to the supplier in 30 days. 12. 44 . 62. Other function involves taxation . Controlling to all agencies as per requirements Maintaining books of accounts for all purpose This department also has to maintain working capital requirement & accounts of Dudh Sagar research & development. 493 95. The billing function would be checking bills. 928 FUNCTION OF ACCOUNT DEPARTMENT Management of financial resources Accurate and timely payment to societies and suppliers Budgeting. Costing.i. 15. income tax payment.000 7. 69. TDS. passing it correspondence with related parties. 43. 599 1. 197 10. 533 6.e. 720 Rs.
39.901 28.885 11.470 2.38.501 49.07.39.graduity facility Repairs & maintenance expenses Marketing expenses Post .18.01.36.48.69.43.455 RS.49309 52.10.130 37.435 1. 45 .918 47.82.040 4.538 RS.12.480 6.259 3.56.559 7.Trading a/c and Profit & Loss a/c EXPENSES OPENING STOCK Finished goods Work in progress Milk stock Milk purchase Purchase.69.892 1.347 220.127.116.11. stationery .f.telephone Insurance premium Rent & tax expense Audit fees Sundry expense Intrest & bank commission 5.12.293 2.68.626 18.104.22.168.72.09.08.322 22.214.171.124.126.96.36.199. 76.14.transport expense Miscellaneous expense Co-operative expense Processing expense Electricity expense Salery & wages p.52.931 9.07.25.72.
256 46 .14.39.03.512 1.790 4. RS.94.29.Depreciation Charity expense Provision for taxation Net profit TOTAL 12.315 1.31.702 1.43.115 188.8.131.52.815 184.108.40.206.958 16.06. 14.39.294 1.03.16.82.220.127.116.115 18.104.22.168.256 INCOME SALES Dividend Intrest Sundry income Closing stock Finished goods Work in process Milk stock TOTAL RS.70.035 22.214.171.124.48.162 2.27.
995 Gross profit ratio = 3. Gross profit = 126.96.36.1997.25.RATIO ANALYSIS: Gross Profit Ratio: 2007-2008 Gross profit * 100 Net sales Gross profit = net sales – cost of goods sold Cost of good sold = opening stock + net purchase + purchase expenses + Production exp.188.8.131.52.31.995 14.18.27.) 47 .24.08.51.512 = 184.108.40.206.130 – 1.433 = 3.Closing Stock = 275779907 + 7083354989 + 192564451 + 21561023 – 1194070946 = 6379189424 Gross profit = 8696051853 – 6379189424 = 2316862629 Gross Profit Ratio = 23166862629 * 100 8696051853 = 26.958 = 11. – closing stock = 929370551 + 11388237501 + 490701293 + 1.86.63 % * 100 2006-2007 Cost of Good Sold = Opening Stock + Net Purchase + Purchase Expenses +Production Exp.64 % (Ans.512 – 220.127.116.11.82.82.57. .
48 . NET PROFIT RATIO: 2007-2008 Net profit Net sales = 3. but in the year 2007-’08 it became 0.29% which is quit good for the management. interpretation: A high gross profit ratio is good for the management. and selling in the products. We can see that the net profit ratio is in the year 2006-’07 is 0.54.733 = 0.18.27. The high profit margin is good for management and also for the company. administrating. Which shows the decline in the performance of the company.24% which shows the decline in the net profit of the company. A firm with high profit margin can make better use of favorable conditions.28. It indicates management efficiency in manufacturing.960 * 100 * 100 12.30.815 = 0.63 % while in 2006-2007 it was 26. Here the gross profit ratio of the year 2007 – 08 is 18.104.22.168 %.29% interpretation: Net profit margin ratio establishes relationship between net profit and sales.82.512 2006-2007 Net profit Net sales = 3.24% * 100 * 100 14.92.73.
00.30.815 25.000 = 1493.54. EARNING PER SHARE RATIO: 2007-2008 = Net Profit(PAT) *100 No.00.91 Which shows the decline in the earning per share of the company.91 * 100 2006– 2007 = Net Profit(PAT) *100 No. 49 .960 25. This is ratio is high for the management as well as company also. of Shares Out Standing = 3.97. of Shares Out Standing = 3.73.24 * 100 interpretation: Earning per share ratio indicates the ratio of per share earnings of the company.24 and in the year 2007-’08 it was 1419.000 = 1419. Here in the year of 2006-’07 it was 1493.
01.49.20:1 and in the year 2007-’08 it was decrease and became 0. 50 . CURRENT RATIO 2007-2008 = = = Current Assets Current Liability 12.83: 1 it shows the worse condition of the company.36.83:1 2006-2007 = Current Assets Current Liability = = 2544836384 2118808316 1.87. it indicates the availability of current assets in rupees for every one rupees of current liability. This ratio is generally 2:1 it shows the satisfactory position of the business or company.3054 1.37.805 0.20:1 interpretation: The current ratio measures the firm’s short term. Here in 2006-’07 year it was 1.
It has covered major markets in the states like Karnataka. Maharashtra and many other states in India Including Gujarat. Dudhsagar Dairy is having its goods reputation in the market because of its best quality. Rajasthan. “Dudhsagar Dairy covers a domestic market and now-a-days its marketing is widely spread in foreign countries also. Quality is the bench mark of Dudhsagar Dairy resulting in to raising the graph of consumer demand and market. (Dudhsagar Dairy)”.000 kg/day and it’s turnover has more than 1266 crore for the year 2006-07. 52 .00. Mehsana is a co-operative union. This last year Dudhsagar Dairy procured more than 20. INTRODUCTION “Mehsana District Co-operative Milk Producers’ Union Limited. It is classified into large scale.
It has two types of distribution channel: a. Milk Powder and Sweetened Condensed Milk etc. Local Distribution Channel:The Dudhsagar Dairy has its own sales office. It is very necessary to have strong distribution channel. This distribution channel is decided by Gujarat Coop Milk Marketing Federation Ltd. Local distribution channel b. Ghee . Kadi.Customers. Mehsana and other places. It has different sales office in different cities like Kalol. DISTRIBUTION NETWORK “Dudhsagar Dairy” is producing its various products like milk. Nationally Distribution Channel:Federation Dairy union – Federation – Depot – Wholesale Dealer – Retailer . Nationally distribution channel. which is organized by Dudhsagar Dairy itself. Butter. DISTRIBUTION CHART Products Agents 53 .
Dudhsagar this kind of variables and deals with it. Demographic Segmentation Under these variable Dudhsagar has dividend market into several graphs such as age genders family size.Wholesaler Retailer Consumer MARKET SEGMENTATION Market segmentation is a very important function for the Market consists of buyers different in any ways.Dudhsagar sells its products by geographic segment action like in the north where production of milk is very high the sale of Dudhsagar’s product is not much. Geographic segmentation Under these variables Dudhsagar has Divides market into difference geographic units such as region. cities ets. Dudhsagar targets all the class where as in the other products like butter. Income occupation etc. But in the western region it is high. It’s targeted to middle and higher middle and higher and higher middle class. Because buyers have unique needs and wants each buyer is put initially separate market GCMMF has segmentation its market in following variables. They are different their wants resources locating buying practices. for the every grope Dudhsagar marketing strategy is Different in milk. Icecream etc. Ghee. states. 54 .
The dairy has its own quality control laboratory on the first floor of the manufactured by the plant are analyzed and checked out in this section. The way they checked is as follows. 55 . RESEARCH AND DEVELOPMENT This is very essential and important section in the organization. Advertisement through posters. under ADVERTISING “Dudhsagar Dairy” is do advertisement of it’s product many different way which are Advertisement through news paper Advertisement through Board and Hordings. Raw Materials Processed Material Finished Product PURCHASING DEPARTMENT Select supplier base on their ability.
Attend to complains of user department and take required actions. Milk Soc. a. Officer (3) Local sales Federation Sales Army Sales Coop. Engineering purchase c. Cattle feed purchase SALES DEPARTMENT Organization structure Dy. Have continues follow up week suppliers regarding timely delivery and quality. Sales Sale of milk & its products in local market under brand name “SAGAR”. Obtain raw material at the most competitive prices from the market. 56 . Manager (Sales) Sr. General Purchase b. The whole purchase activity is divided in three basis arias.
There are three categories in sales (1) Local sale (2) Federation Sale (3) Army Sale Local sales It is the sales made in the boundaries of Mehsana District. These agents send demand to federation than federation clubs all individual demand divide it in purchase from for each union considering the stock availability Army sales It is very special selling to Army. Federation sales Dairy sells all kind of products to federation depot under “Amul” brand through out of India. per day. 57 . B. Sweetened Condensed Milk and Skimmed Milk Powder sold to Army. There is no intermediate between two. Average milk sold locally is 7500 liters.approved “Agents”. Only Butter. Sagar Ghee. party big orders are taken directly from party. Mehsana District Co-operative Products’ Union Ltd. Amul Butter and Amul Milk Powder. Sales of milk products to GCMMF under brand name “AMUL”. Communicating and Liaisoning with excise. On special occasions like marriage. from this Powder is negotiated by Federation and Sweetened Condensed Milk Dairy. For this federation sends a purchase order to the sales department of the Dudhsagar Dairy. Sagar Butter Milk. Amul Dairy. sales tax and other related agencies. Review of customer requirements to meet customer satisfaction. A consignment sales is different then above sale in only one factor and it is the consignee. Here. Powder is supply by main four centers: A. The products mainly sold are Sagar milk. This local sale is done through distributors. the consignee is federation.
SCM] Britannia [Butter & Ghee] Dynemix Dahi Umang Ghee New Dimond Ghee 58 .C. Sabar Dairy (Sabarkantha) D. COMPETITORS Local level Sardar Dairy Vimal Dairy Banas Dairy National level Paras Dairy Mother Dairy Nestle [Powder. Skimmed Milk Powder is given to Army’s Military Farm. Ghee. There total 47 Army supply depot. Banas Dairy (Banaskantha) Whole Milk Powder is given to Army’s supply depot.
However. care must be taken about the profit margin. Some product's price is high compare with competitor so care must be taken. It has developed a very strong direct distribution channel. SWOT ANALYSIS Strengths DUDHSAGAR DAIRY is producing high quality products. Giving more discounts and credit terms may increase the sale. it may launch in all over the country Threats Recession affects the money supply and purchasing power of customer Decreases. 59 . It achieves its target Mostly they sell under the brand name AMUL. Company's name is reputed so. Lower advertising compare to those competitors. Also they're so many small and big companies in all over India. Weakness The Product price seems to be little on the higher side. Opportunities If they use promotional tools sufficiently then they get more customers.
Dudh Sagar dairy is Number one in the Asia and further would have good position in the word. According to our opinion Dudh Sagar dairy’s future is bright. According to us the Dairy is having wide scope of development in the next coming years. The dairy is having marvelous support form consumers. After some time it will accept very large and wide market in the international trade. good man power. 60 .e. Dudh Sagar Dairy is having good human resource i. The dairy management criteria are good its executive officer and the chairman of the dairy are having good knowledge and he is highly experienced. Dairy has succeeded in setting up foreign market which shows that dairy has its good reputation.CONCLUSION Dudh Sagar Dairy has acted successfully as a catalyst for the rural development in Mehsana district. Dudh Sagar dairy has passed over all sound position since it’s in corporation. At present the company’s feature seen to bright. It has been well develop since its incorporation.
com 61 . Aswathappa. Human Resources and Personal Management 3rd Edition. The Unfinished Dream : V Kurien Web site:www.BIBLIOGRAPHY Book Kotlar Philip ‘Marketing Management’ Published by Pearson Education.amul. 10th edition K.
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