Expand your Sphere of Influence

TRAFFIC

Influentials.net can rapidly connect your brand with the influentials who attract your consumers.
SPHERE OF INFLUENCE TRAFFIC
+ Consumer attention is moving online
Influentials and audiences come
+ Online media provide unique opportunities for engagement and interaction with consumers together in brand-based community
+ Influentials are the centers of passionate consumer communities ecosystems. Brands leverage direct
relationships and gain privileged access
to key opinions and influentials.

START ws
!
k
Fa
ce ne lin
bo
ok
Let’s start by looking at the new consumer communities: TRAFFIC Vi d
eo
Co n PROMOTIONS
tes
t
CCLLU ON
S Reward your customers’
UBB M OTI loyalty and encourage
PRO
your influentials and
consumers to sample
debate CATEGORY new products.
Consumers They seek Mid-tail, niche sites tonight! AUTHORITY
control what they experiences based earn consumers’
view and when. on their passions. time and trust. Identify and talk with nam CONTENT
our e
RELATIONSHIPS early adopters who new
influence many Engage consumers with
Build loyalty by supporting consumers. brand- and community-
Influentials attract and influence consumers: consumers' passions and generated content.
N e facilitating their relation-
TIO
ITALY lcomation ships with influentials.
V
IN ON Wayeʼs PopuUl V
Tod MM
5.9
Influentials They are highly Influentials can
offer two-way connected authorities become brand
communication. in their communities. ambassadors.

IO N
AT
IG UR
NF
CO TRAFFIC
ENGAGEMENT
TING
AS Deliver interactive advertising
The relationship between C
RE T that captures consumer attention
the influential and the FO RE EN and actionable data.
HE M
CONSUMER CHOICE RESEARCH SP AGE
brand is mutually E D N ION
beneficial… NC ING MA AT
MIZ
VA GET
LEGEND
Shine a spotlight Deploy studies D TO
within a well- A AR G S
Here’s what I’m M on trends and T KIN CU
CO EDI preferences of identified, AC
hearing from the TR G Connections in the sphere:
RCH
MP A representative IN
your influentials RT
community… AN EA PO
RES
and consumers. community of RE P
Y MA DATA INFLUENTIALS
consumers and K ET
influentials.TE R
ST MA TRAFFIC BRAND
ING
T ING A
TES
CASH CONSUMERS
B
C C
CONTENT INFLUENTIALS.NET
AB
Content may be branded, premium,
GIC sponsored, or social in nature.
TE RY
T RAVISO Here are some examples:
S D
TESTING A
Solicit direct feedback on RSS
concepts to refine them OR
PR DAT and seize opportunities. CT
NE ORT
OV A N INFLUENTIALS.NET TEXT CONTENT
IDE CO UPP
RS S
BR The only premium, full-service WIDGETS
AN NS firm that can deliver an integrated
D ADATIO
R infrastructure and the proven
O PE expertise necessary to successfully TOOLS
AG launch, optimize, and grow
EN spheres of influence. VIDEOS
CY Working with brands, agencies bring
funding, traffic, and content to influentials. SERVICES
Influentials give brands trusted access to
consumer communities.
MEASUREMENT
Capture what consumers do online including
how they interact with your community, ads,
and content. Easily combine this information
with other data sources for more insights.
FEEDBACK

Influentials.net is a trademark of Cox Media Group.

©2010 XPLANE.com All other trademarks and logos are the property of their respective owners.