Expand your Sphere of Influence

Influentials.net can rapidly connect your brand with the influentials who attract your consumers. + Consumer attention is moving online + Online media provide unique opportunities for engagement and interaction with consumers + Influentials are the centers of passionate consumer communities
SPHERE OF INFLUENCE

TRAFFIC

TRAFFIC

START
Let’s start by looking at the new consumer communities: TRAFFIC

Influentials and audiences come together in brand-based community ecosystems. Brands leverage direct relationships and gain privileged access to key opinions and influentials.
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Consumers control what they view and when. They seek experiences based on their passions. Mid-tail, niche sites earn consumers’ time and trust.
RELATIONSHIPS

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CATEGORY AUTHORITY Identify and talk with early adopters who influence many consumers.
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Reward your customers’ loyalty and encourage your influentials and consumers to sample new products.
CONTENT

Influentials attract and influence consumers:

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Build loyalty by supporting consumers' passions and facilitating their relationships with influentials.

Engage consumers with brand- and communitygenerated content.

Influentials offer two-way communication.

They are highly connected authorities in their communities.

Influentials can become brand ambassadors.

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The relationship between the influential and the brand is mutually beneficial… Here’s what I’m hearing from the community…

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TRAFFIC

CONSUMER CHOICE

RESEARCH

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Shine a spotlight on trends and preferences of your influentials and consumers.
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Deploy studies within a wellidentified, representative community of consumers and T influentials. E

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T RE EN HE M SP AGE DG ION N CE AT MA AN TIN MIZ DV RGE TO S A A G CU T KIN AC G TR IN RT PO AP RE TM KE R MA FO

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ENGAGEMENT

Deliver interactive advertising that captures consumer attention and actionable data.

Connections in the sphere:
DATA TRAFFIC CASH INFLUENTIALS BRAND CONSUMERS INFLUENTIALS.NET

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CONTENT

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Content may be branded, premium, sponsored, or social in nature. Here are some examples: RSS

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Solicit direct feedback on concepts to refine them and seize opportunities.

INFLUENTIALS.NET

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Working with brands, agencies bring funding, traffic, and content to influentials. Influentials give brands trusted access to consumer communities.
MEASUREMENT

The only premium, full-service firm that can deliver an integrated infrastructure and the proven expertise necessary to successfully launch, optimize, and grow spheres of influence.

FEEDBACK
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