What is the problem?

Many studies reveled that consumers are shifting to mobile phones when shopping online and as Filipino
consumers value products and services that make their lives more convenient, it comes to no surprise that they
see the accessibility that online shopping provides. In additional, online stores don't just pose advantages for
sellers. Their main feature is being able to provide shoppers with a fun but convenient way to shop and able to
bring international brands and experiences within reach according to (Tomlinson, 2015).

With the growing online shopping industry the researchers want to study the factors that affect the online buying
behaviors of Cavite State University' College Students in clothing products in aims to identify the variables that
participants are considering in purchasing online, what are the qualities that this rampant market offers that
contribute to customer satisfaction. Lastly, to determine causes of the college student's online buying behaviors
and how does this affect their buying decisions.

What are the characteristics or qualities of clothes that online stores served which contributes to their purchasing
decision?

The concept of online clothing stores has changed the dynamics Of shopping and a lot of people would nowadays
prefer purchasing items online over the usual means of visiting stores As those brand that could be found in
malls Or anywhere in a physical store has a online platform. Shopping online is one of the most efficient according
to (Carlson, 2017) as it has ways of getting what you need without hitting the mall, it’s pretty easy to see why
people are choosing this method of shopping.

Online stores provides convenience for the people who buys clothes as they made it comfortably for consumers
can shop anytime without getting crowded just like when in a store and make people feel hurried. Another is they
offer more variety, different style and the signs that the latest trends has and a much choice of sizes. Lastly,
finding deals in a better prices. That one priority of a consumer was to look for a good piece of clothes in a cheap
price. Many deals in online shop are tend to be low priced than they are in store Is because the products come
straight from the manufacturer, additional is lots of discount are offered especially on a holiday sale or flash deals.
They could also a sure the quality by browsing some reviews from buyers. These factors could be considered
for buying decisions of college students and as the research go further some factors could be determine and be
discover.
For consumers: Online shopping is more convenient and low cost. You can buy and choose products that you
like wherever you are as long as you have a strong internet connection, you can ask virtually using text messages,
or chats. While waiting, you can view some items that he/she the seller is offering. In just one tap and a little bit
exchange of messages you can have a deal afterwards. On the other hand, in online buying, you can’t have the
items without at the moment instead, you’ll need to wait for the said day of delivery.

Virtual stores, offers comfort of your homes when buying, because you can make purchase even when you’re at
home. You can make purchase at your free time while resting, lying on your bed, etc. You can save your time
and money on wandering on stores to buy products because you can find it using your phones with an internet
connection. You don’t need to use your money on transportations and buying gasoline for your car.

According to (chizoba morah 2019)

For businesses and consumer, online shopping is more convenient, and low cost. Online buying and even online
selling is one of the important parts of the people’s lives. Virtual stores offer consumers comfort of their homes
on buying, where they can buy goods or things they want without the pressure of a salesperson.

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When it comes to convenience, it is more convenient to buy from where you are located. It is cost saving most
especially on the issue of the increase in gasoline, it also eliminates time of personally visiting the stores to
wander, to choose and pick items, and comparing store to stores prices, you can also save time on buying such
products ,goods or services.