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Indie Artists Leverage Streaming Royalties to Finance Creative Production and

Drive Earnings in Music’s Digital Age

Sound Royalties Helps New Jersey Hip Hop Veteran, Mesa, Produce New Tracks for a Global
Audience

West Palm Beach, FL, October 24, 2019 --(PR.com)-- Mesa, a multi-talented, 32-year-old rap artist and
producer from West New York, N.J., has topped well over 17 million streams on Spotify. And though he
isn't a household name yet, the royalties earned from digital downloads and streams make up a significant
part of the artist's income and allow him to finance new creative projects to scale his business, career and
revenues even higher.

Like many independent artists, Mesa works with a distributor to place his songs on Spotify, SoundCloud,
Apple Music, iTunes, Tidal, Pandora and other platforms. The more copyright-protected tracks he can
place on these platforms, the more income-producing royalty streams flow into his bank account. With
royalty income, Mesa accessed Sound Royalties' financing to enable him to create even more music.

“There is a new generation of savvy, independent artists who are taking control of their careers and their
earning potential,” said Alex Heiche, founder and CEO of Sound Royalties, the leading music industry
finance firm serving songwriters, producers, performers and other creatives in the business. “The digital
streaming market is exploding, creating opportunities for copyright holders to generate multiple royalty
streams that have long-term value, potentially paying dividends for years to come.”

Created in 2014 by Heiche, a music fanatic with a background in software and specialty finance, Sound
Royalties enables artists to secure funding for creative development based on their royalty income,
without putting copyrights at risk. This artist-friendly approach empowers talent to pursue their ambitions
without the hurdles of credit requirements. Sound Royalties has won favor among creatives with its
policy of never taking ownership of copyright royalties, as well as providing multiple funding options
that the customer can choose from.

“When I chose to be independent, I also decided I was only going to do things first class, whether it was a
studio recording or a music video. And that takes capital,” Mesa said. “Knowing there was no risk of
losing any copyrights made working with Sound Royalties a no-brainer.”

Following his first deal with Sound Royalties in 2017, Mesa has collaborated with the company on a
financing package each year since. In 2018 the partnership resulted in a new album and in 2019, through
his largest deal yet, funding has gone toward production expenses as well as income-producing business
investments. He plans to release another new album this year along with two new music videos, teaming
up with New York rappers Vado, Oun-P, Fred the Godson and Smoke DZA.

Mesa has received other offers throughout his career, but felt they weren't putting anything back into the
creative process. “After working with Sound Royalties for the first time, I finally had a partner that put
my interests first,” he said, “like an extension of my creative family.”

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“Mesa is a perfect example of what we set out to do for creatives who have been frustrated with how the
traditional business model in music has worked for decades,” said Heiche. “Demand for original content
is going up around the world and with new emerging technologies there are more ways than ever to reach
a global audience, which is great news for creatives.”

While many artists dream of fame or celebrity, Mesa's dream for his career in music is to establish
generational wealth for his family and his young son. “Royalties are like owning a piece of property that
will continue to make money and generate value,” he said. “My parents did not leave much, and I want to
break that cycle for my son and his kids.”

About Sound Royalties


Sound Royalties, LLC is a privately-owned specialty finance firm that helps music industry professionals
fund personal and professional projects without ever taking ownership of their copyrights, allowing for
pass-through income, and empowering creatives to choose from a variety of flexible pricing options. The
company's core business is offering royalty advances of anywhere from $5,000 to $10 million. It does this
by advancing artist, producer and songwriter royalties paid through music labels, distributors, publishers
and PROs such as BMI, ASCAP, SESAC, SoundExchange and many more. To date, Sound Royalties has
worked with a wide range of leading music industry professionals, including GRAMMY Award winners,
platinum recording artists and notable music industry executives in every genre. Learn more at
https://soundroyalties.com.

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Contact Information:
Sound Royalties
Amy Lipsky
919-277-1159
Contact via Email
https://soundroyalties.com

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You can read the online version of this press release at: https://www.pr.com/press-release/797811

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