CAMPAIGN REPORT

SHOWCASING SAFE’S WORK IN NEW ZEALAND

www.safe.org.nz

>> SAFE launches its largest-ever national television advertising campaign to promote the plight of factory-farmed pigs.

NOTABLE ACHIEVEMENTS

CAMPAIGN UPDATES, NEWS AND TRIUMPHS!
Thanks to your ongoing support and encouragement, SAFE continues to grow and achieve significant accomplishments for the betterment of animals in New Zealand. SAFE continues to challenge cruelty to animals in a robust and effective manner that successfully communicates its message across the nation. Check out some of our highlights. >> SAFE enlists the support of two of the country’s top celebrities, Mike King and Robyn Malcolm, to help campaign against the factory farming of pigs. >> SAFE notes a massive increase in public and media forums debating and defending animal welfare issues. >> Animal advocates use their pen-power to flood parliament with letters to the PM or Minister of Agriculture on animal welfare issues. Last count was over 30,000 letters! >> SAFE’s annual street appeal collectors successfully raise over $315,000 in public donations. >> SAFE recruits people in over 40 cities and towns across New Zealand to unite and support SAFE’s work in their area.

>> SAFE and the Auckland SPCA close down arcade-style Catcha Cray machines after a successful SAFE campaign condemning these cruel machines. Unfortunately they have since been modified to catch plastic crayfish instead, while the live crayfish await their fate following a successful catch.

>> SAFE secures a bevy of highprofile personalities to model a World-designed t-shirt against factory farming, including Craig Hall (Outrageous Fortune), Lisa Chappell (McLeod’s Daughters) and Sara Wiseman (The Cult). >> After years of protest and lobbying, McDonald’s finally announces their intention to move away from caged eggs.

SHOW YOUR SUPPORT

MAKE A DONATION. JOIN SAFE. GET ACTIVE.
1) DONATE to support SAFE’s important work. Donate online now. 2) JOIN SAFE for just $40 or become a monthly donor. 3) VOLUNTEER in your area. Please call Sacha on 03 379 9711 or email her on sacha@safe.org.nz.

SAFE IN THE MEDIA
>> TVNZ rates the shocking exposé of pig cruelty in New Zealand, which screened on the Sunday programme with SAFE and Mike King, as one of the most talked-about stories in their television history! >> SAFE’s national email bulletin reaches over 10,000 supporters. MCDONALD’S SAYS NO CAGED EGGS SAFE acknowledges McDonald’s for moving away from battery eggs. CATCHA CRAY OUTED! SAFE challenges cruel Catcha Cray machines on Breakfast, Campbell Live, Close Up, and TV One and TV3 news. THE NATION DEBATES PIG CRUELTY SAFE continues to make headlines to help expose cruel sow crates and encourage debate. DAIRY FACTORY FARMS In the national media, SAFE strongly opposes the introduction of cubicle farming of dairy cows. JUMBO FREE FROM CIRCUS SAFE highlights the problems involved in keeping Jumbo the elephant captive, and why she needs to be relocated to a sanctuary.

CRUEL CATCHA CRAY OUTED!
After the launch of SAFE’s campaign against Catcha Cray machines, it took just six months to have them banned. Seven of the 15 bars involved removed their machines after SAFE and bar patrons initiated a huge public pressure campaign. The Auckland SPCA and RNZSPCA served notice on the remaining bars, however SAFE now understands the machines are being modified to comply with current legislation for continued use. Extensive media attention followed SAFE’s protest outside one of the bars in Auckland. Television interviews appeared on Breakfast and the TV One and TV3 news, and a heated debate between SAFE campaign director Hans Kriek and Patrick Chandulal, the man behind Catcha Cray, took place on TVNZ’s Close Up. SAFE campaign officer Mandy Carter said the machines caused tremendous stress to the crays. “These machines may ‘catch’ them 30 times before they’re finally dragged out of the machine – that’s causing them considerable stress. Thankfully, many bars removed their Catcha Cray machines after they became aware that both SAFE and the SPCA were opposed to these machines on welfare grounds,” says Mandy.

BARS CONCEED TO REMOVE MACHINES

JUMBO FREE OF CIRCUS
Victory! It has taken over three decades of campaigning, determination and wishful thinking, but after 32 years of being cruelly confined in the back of a truck, Jumbo was freed from the circus last December. SAFE began its campaign to free Jumbo soon after she began performing in New Zealand, however it has been the last 25 years of constant challenges to the circus and the law, demanding recognition of the fact that elephants have no place in circuses, that have really made a difference. Peaceful demonstrations outside the circus have been a regular feature and have reminded circus-goers that, away from the glitz and glamour of the arena, there are animals that are suffering and frustrated.

25 YEAR CAMPAIGN NEARING END

Players will attempt to catch a plastic crayfish instead. “Regrettably we won’t be seeing the demise of these machines but at least the modified version will not be catching live crayfish. SAFE remains opposed to these machines simply because they still are causing needless stress to these animals and a crowded, noisy bar is no place for any live animal,” says Mandy.

THE JUMBO EFFORT!
SAFE is absolutely thrilled that Jumbo is no longer cruelly confined. SAFE has been working with the SPCA in an effort to secure Jumbo, so is delighted that her transition from the circus to an elephant sanctuary has begun. “Jumbo has been a sad case of animal exploitation for over 30 years and SAFE has been committed to getting her out of the circus. It has been no small effort, and with the aid of the SPCA, Jumbo is now on her way to the better life she deserves,” says SAFE campaign director Hans Kriek. Jumbo is currently being conditioned and rehabilitated at Franklin Zoo, south of Auckland.

TAKE ACTION
If you spot one at your local bar, complain to the manager and urge them to stick with machines that don’t involve live animals.

KEEPING IN TOUCH WITH SAFE FACEBOOK FRIENDS
SAFE’s fan page on Facebook is making it easy to interact and stay in touch. Become a fan now! Keyword search: SAFE.

SOCIAL NETWORKS

STILL IN THE GAME!
SAFE is disappointed that, while initially banned outright, the machines are now being modified and will still be able to be used. The crayfish will remain in the tanks but will not be caught.

TWITS WANTED!
If you’re not already following us, now is the time! Twitter @SAFElovepigs.

FREE SAFE EMAIL BULLETINS
Stay in touch with the SAFE action! Subscribe online to SAFE’s email list and receive fortnightly news, updates, special invites and cruelty free giveaways. Sign up at www.safe.org.nz/Newsletters/.

SAFE’s LOVEPIGS CAMPAIGN

YOUR SAY MATTERS!
NATION DEBATES PIG CRUELTY
EMPOWERING COMPASSIONATE KIWIS
Proposed changes to the pig welfare code released for public consultation are being vehemently challenged by SAFE in an effort to gain better legal protection for factory farmed pigs. Within a week of the National Animal Welfare Advisory Committee (NAWAC) releasing the long-awaited draft code for public consultation, SAFE launched its Your Say Matters! Campaign. The aim is to encourage New Zealanders to make submissions calling for a ban on cruel sow and farrowing crates. SAFE has printed 20,000 submission postcards and launched an online e-card addressed to Prime Minister John Key, calling on him to support a ban on cruel confinement systems.

SAY NO TO PIG CRUELTY

INDUSTRY UNDER THREAT BY CODE
NAWAC intended to release the draft code last December but the

5 REASONS

TO OPPOSE THE DRAFT PIG CODE

>> For the next three years, thousands of sows will continue to suffer in sow and farrowing crates for much of their lives. >> From 2013, sows can be confined in sow and farrowing crates for up to 20 weeks per year until 2018. >> From 1 January 2018, confinement to farrowing crates would still be legal for around 10 weeks per year. >> Sow stalls will not be banned until January 2018. >> Specified minimum sizes of sow crates have been removed.

New Zealand Pork Industry Board threatened NAWAC with legal action, clearly disgruntled about NAWAC’s decision to ban sow stalls. The most definitive change in the draft code was the way in which it was written. Specified minimum sow or farrowing crate sizes that pig farmers must legally adhere to have been replaced with more generalised comments regarding the animals’ physical and behavioural requirements. One redeeming point is an acknowledgment from NAWAC that sow stalls must be phased out. SAFE welcomes NAWAC’s position on banning the use of

sow stalls, but believes their other recommendations fall well short of providing adequate protection for pigs, particularly concerning farrowing crates. “The only good news is that the draft code spells an end to the use of sow stalls. The pig industry has known for years that pig crates breach the law, and NAWAC announced back in 2004 that it wanted to see sow and farrowing crates phased out. After years of campaigning against sow stalls this is a positive development, but the ban is still many years off and we must not forget that thousands of pigs will remain in crates until then,” says campaign director Hans Kriek.

LOVEPIGS CAMPAIGN
TAKE ACTION FOR PIGS
1) Have your say against pig cruelty. Complete the postcard submission or sign the e-card online at www.lovepigs.org.nz. Closes 16 April. 2) Send a personal message to John Key to tell him why he should support your view opposing factory farming. Go to www.lovepigs.org.nz. 3) Make a donation to SAFE to support the campaign. 4) Don’t buy factory-farmed bacon, ham or pork products. Ask your family and friends to do the same. 5) Stay in touch. Join SAFE’s Facebook fan page and pig supporters group.

BATTERY EGGS
After years of public pressure campaigns, protests and more recently, discussions between SAFE and McDonald’s representatives over their use of caged eggs, McDonald’s New Zealand has announced it will stop using eggs from caged hens. McDonald’s started its phaseout of caged eggs by changing to free range eggs in all its 19 Christchurch and Dunedin stores. This makes McDonald’s the first fast-food retailer in Australasia to move away from caged eggs. SAFE campaign director Hans Kriek says he applauds the move. “This decision means that thousands of hens will no longer suffer inside cruel battery cages,” says Hans. “This is a significant breakthrough in the campaign for improved conditions for egglaying hens across the hospitality industry,” he adds. SAFE believes McDonald’s decision will influence this year’s review of the welfare code for

MCDONALD’S SAYS NO TO CAGED EGGS

If you’re passionate about pigs, keep the message close to your heart with one of SAFE’s new ‘Say NO to factory farming’ t-shirts! These eyecatching designs will surely have your friends sparking up conversations about what’s wrong with factory farming. Available in pink, white or black t-shirts in a variety of sizes at $40 each. Get one while they are in stock. Visit www.choosecrueltyfree.org.nz.

FAB NEW T-SHIRT RANGE

layer hens. “The use of free-range eggs by the low-cost restaurant chain sends a clear message to the Government that battery hen farming is no longer socially acceptable, and that the time has come to ban these cruel systems outright.” “For many years SAFE has protested against McDonald’s use of caged eggs. I am delighted that our efforts have finally seen a positive result that will be even greater once McDonald’s stops using caged eggs completely,” says Hans.

Adding to the ever-increasing list of high-profile New Zealanders opposed to cruel factory farming, here are some of our latest supporters:
“The ethical decision whether or not to eat meat is already a difficult one. If we are going to eat meat, I don’t think it’s too much to ask that animals are treated with respect and not forced to suffer unnecessarily.” THOMAS ASHLEY, gold medalist and Olympic champion “It actually makes me feel physically ill when I think about the conditions these animals live in. It is absolutely revolting. And it makes the decision to not buy factoryfarmed pork a no-brainer for me. At times it may feel like a small stand to take as an individual but it’s our combined decisions that

FAMOUS KIWIS TALK PIGS

will seriously make a difference...” SALLY MARTIN, actor “I simply cannot support or understand the immense cruelty associated with the factory farming of pigs. Well, actually I do understand it - it’s driven by callous commercial greed and lack of respect, towards both the animals themselves, and also the unwitting consumers who have no idea how dreadful a practice this is.” PETER GORDON, internationally acclaimed chef and restaurateur

“The heart of the issue rests squarely with you. If you continue to buy factory farmed products then they will continue to sell it. It’s as simple as that.” LEIGHTON CARDNO, actor “Know the facts and let your conscience decide.” LISA CHAPPELL, award-winning actor

SCHOOL SPEAKER TRAINING
“School talks are one of the most important ways of raising awareness of animal exploitation,” says SAFE’s school talk programme organiser, Marianne McDonald. “We are in the process of building up a network of volunteer speakers who are able to visit their local schools to speak on animal rights issues. Our first training workshop in Auckland during February provided information on giving effective school presentations and how to deal with awkward questions.” The training day was well attended and future ones are planned. If you’re interested in becoming a SAFE speaker, contact the education officer, Nichola Kriek, on nichola@safe.org.nz.

every ‘gonad’, raising awareness of the benefits of a vegetarian diet.

SPLORING ABOUT!
Splore, the biennial three-day music and arts festival just outside of Auckland, included a ‘cruelty free zone’ this year, thanks to SAFE. The stall, packed with cruelty free information, also featured an arcade game where people could knock down the factory farms to help pigs. SAFE stall organiser Eliot Pryor said festival-goers were able to learn about SAFE campaign issues and how to be active for animals in a ‘SAFE’ environment.

ECO DAY FESTIVAL NORTHLAND CAMPAIGNS PIGS
Enthusiastic Whangarei volunteers dressed as pigs, with one inside a supermarket trolley carrying anti-factory farming signage, took to the local market to press home the message about what’s wrong with pig crates. The best green kiwi businesses attending Auckland’s Eco Day in March included SAFE’s Cruelty Free shop. Shop manager Sara Alaica says the stall was extremely popular and the perfect place to promote ways you can be cruelty free and eco-friendly!

PIGS ON BUSES STALL BLITZ! WILDFOODS FEST SAFE BBQ SEASON
Wellington and Christchurch SAFE innocently jostled for the title of best BBQ stall by holding vegetarian sausage sizzles on the same weekend. They each did well, collectively selling almost 500 vegetarian sausages! For the sixth year running, SAFE’s cheeky Wildfoods food stall proved ever-popular, with many people coming back for second helpings of SAFE’s ‘meaty vegan gonads’! The provocative yet humorous stall signage was a drawcard, with dozens of people taking photos and seeing the funny side. Leaflets promoting a meatless diet were given out with SAFE Far North coordinator Karen Zimmerman has organised an astounding eight SAFE stalls since November, at events such as Waimate A&P Show, Kaikohe Show and Kawakawa Market. SAFE volunteers in Wellington, Palmerston North, Nelson, Gisborne and Tauranga have also raised public awareness for SAFE and the pig campaign through stalls at events and on the street. SAFE volunteers took to Christchurch streets in pig costumes to raise awareness of cruel pig crates. Three little pigs rode around on the city bus to remind passengers how pigs are reared. They handed out hundreds of leaflets and had fun doing it!

TAKE ACTION
SAFE is always looking for more volunteers to help on information stalls and with other events and activities. If you are keen, please get in touch with Sacha on sacha@safe.org.nz.

CUBICLE FARMING DITCHED

SAFE OPPOSED FACTORY DAIRY FARMS

SAFE is thrilled to learn that the applications to introduce large-scale factory farming of dairy cows in the Mackenzie Country have been withrawn due to escalating costs over the resource consents. SAFE and the Green Party were amongst 2500 groups and individuals who made submissions in opposition SOCIAL NETWORKING to the applications. SAFE was FACEBOOK FRIENDS also critical of the newly released SAFE’s fan page on Facebook is code of welfare for dairy cows, making it easy to interact and stay and questioned why the code did in touch. Become a fan now! not seek to prohibit such cruel http://www.facebook.com/#/ practices. pages/SAFE/417859725433?v=wall “It is extraordinary that the government spent three years TWITS WANTED! developing a welfare code for If you’re not already following

cattle and excluded one of the vital areas that is most likely to compromise the welfare of dairy cows,” says SAFE campaign director Hans Kriek. “The Minister of Agriculture is completely out of touch with us, now is the time! Twitter what is going on,” says Green @SAFElovepigs Party co-leader, Dr Russel Norman. “Thousands of New SAFE ONLINE NEWS Zealanders expressed their Stay in touch with the SAFE concern about the welfare of action! Subscribe online to SAFE’s cows in proposed factory-style email list and receive fortnightly dairy farms in the Mackenzie ne Country. The public see this as a ws, updates, special invites and huge animal welfare issue. Factory cruelty free giveaways. Sign up at farming of cows is cruel and www.safe.org.nz likely to damage our international After am image.”

RODEO CRUELTY CHALLENGED
SPONSORS UNDER PRESSURE
As the 2010 national rodeo circuit kicked off for another year, SAFE focused its attention on the sponsors. SAFE urges supporters to write to rodeo sponsors asking them to refrain from supporting rodeos in the future to help stop this needless abuse. “The rodeo circuit means animals are goaded, tormented and abused, simply for entertainment, and this is made possible largely thanks to the companies that support rodeos,” says SAFE campaign director Hans Kriek.

ANIMAL CHAMPIONS
While SAFE is dedicated to defending animals, it is our fabulous supporters around the country that help us spread the message and remain effective. Here are a few of our champions.

COMPASSIONATE VOLUNTEERS

TAKE ACTION
You can help by contacting the sponsors and questioning why they have chosen to sponsor events that are cruel to animals. Remind them that if they want to be known as a positive, socially responsible company, supporting rodeo abuse will not help! Cyclone Wire Phone: 0800 333 188 Fax: 0800 333 189 Worlds Best Hoof Oil f.daniels@horseessentials.co.nz Frontier Outfitters Phone: 0800 Frontier Fax: 03 338 1556 Radio Hauraki mikemcelhinney@radionetwork.co.nz Phone: 03 548 1064

Take the online pledge against pig cruelty and get a free consumer action pack!

He has kept the Auckland central city stalls running single-handedly, and raised hundreds of dollars towards SAFE campaigns. Matt Goode has taken on various roles in his unpaid SAFE career since first joining a street appeal in 2005. Matt says studying ethics helped him become interested in animal welfare and rights issues, which led him to being part of SAFE as a way to meet likeminded people. Matt says he is keen for people to understand how their daily lives can affect the lives of animals, and he is particularly concerned with animals in captivity. One big accomplishment was the cofounding of the university animal welfare group, Animal Advocates on Campus, with another active SAFE volunteer, Miriam Williams. Since forming in 2008 the group has drawn loads of student support.

Three-year old Jesse dressed in a piggy costume and told his playgroup friends he was happy to not be a ‘caged pig’! Jesse and his mum Jodi collected during SAFE’s annual collection in Napier, raising $79 in just a few hours. Jodi says Jesse loved being dressed as a pig and was awesome at collecting donations and handing out flyers about helping pigs. Fantastic effort guys!

Lena Cosman is the SAFE Invercargill coordinator who has long been passionate about animals. Lena became involved with SAFE four years ago after collecting during SAFE’s street appeal. Lena and her fellow SAFE Southland volunteers organise stalls, displays, leafleting, protests and regular meetings and gettogethers. She says being an animal activist is a lot of fun, and it is especially good to meet likeminded people.

www.lovepigs.org.nz
My name is Sarah and I’m seven years old. I would like to help save the pigs. I have made a poster that I’m going to put up at school, and I made a video on the computer.We have also given money to the SAFE people outside the supermarket. Your advert on TV made me cry so I thought I could help. Here is a picture of me and my lamb and my grandma’s pigs. From Sarah

Gordana Sokorac has become one of Auckland’s top volunteers despite only being involved for one year. Gordana says the best thing about SAFE is that it continues to spread awareness and educate the public. She sees every action and event as part of a larger package. “If people don’t know, they can’t make a decision,” she says.

FUNDRAISING FOR ANIMALS

APPEAL DELIVERS ANOTHER WHOPPER!

EXCLUSIVE DESIGNER T-SHIRTS
WORLD AND ANNAH STRETTON

After a mammoth year, 2009 ended on a high after 1400 appeal collectors helped raise a whopping $315,000! Hundreds of eager collectors in over 40 centres across New Zealand donned cool and colourful animal costumes of all shapes, colours and sizes to help stand out from the crowd and collect donations from the public. The menagerie of costume-clad SAFE volunteers were positioned on busy streets and intersections, as well as stationed outside malls, supermarkets and places like The Warehouse.

Top fashion designers World and Annah Stretton have used their creative flair to design t-shirts to help factory-farmed pigs and battery hens. The sassy, exclusive designs are a terrific new addition to SAFE’s campaign to highlight factory farming. Aiding with promotions, the shirts were

proudly modelled or endorsed by Robyn Malcolm, Siobhan Marshall, Antonia Prebble and Craig Hall (Outrageous Fortune), Lisa Chappell (McLeod’s Daughters) and Sara Wiseman (The Cult).

ORDER NOW
www.choosecrueltyfree.org.nz

In Auckland, Kiwi actors Paul Ellis, Jared Turner and Leighton Cardno took their support for SAFE to extraordinary heights by bungee jumping from Auckland’s harbour bridge, dressed as pigs. “We’re excited to be part of SAFE’s largest fundraising event of the year and to highlight the plight of factory farmed pigs,” said Jared Turner.

SAFE is always extremely grateful to everyone who offers to collect during the appeal. Our tireless team of coordinators around the country do a sensational job recruiting and coordinating their helpers. “We would not be nearly as successful without them,” says director Anthony Terry. A special thanks goes to the core SAFE team, in both the Auckland and Christchurch offices, who do an awesome job every year. The funds raised will ensure core funding is available to initiate SAFE’s upcoming campaigns and events over the next twelve months. Thanks everyone!

CRUELTY FREE LIVING
The SAFE Cruelty Free shop continues to expand with exciting new products, both locally produced and imported. Specialty cruelty free and vegan wares in Auckland, and at the click of a button nationwide!

THE LITTLE SAFE PLACE TO SHOP

ORDER NOW
www.choosecrueltyfree.org.nz

COME VISIT US AT THE SHOP! Located in St Kevin’s Arcade, K’ Road, Auckland. Phone 09 379 3747.

www.lovepigs.org.nz

SHOW YOUR SUPPORT AGAINST PIG CRUELTY

MAKE A DONATION. GET ACTIVE. DON’T BUY FACTORY FARMED PORK

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