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Project Work 2019

Home-Based Learning Assignment

Group member’s name: Class:

Group Topic:

Complete the following 2 exercises and submit this completed worksheet at Google Classroom
Platform by Sun 12 May, 5pm.

Exercise 1: A-Z of Appeals, Approaches & Motivations

WRs often randomly use generic phrasing terms from HCI notes and samples, e.g. appeal to fun, shock,
fear, relationships. This exercise is to help groups:
 To comment on the appeals/ used in current measures &/or
 To justify their own overall approach &/or
 To justify specific ideas in Ch3-4 to persuade specific targets

Watch the following video clips:

 Science of Persuasion http://www.youtube.com/watch?v=cFdCzN7RYbw


NOTE: The video explores some effective ways of persuading people to undertake
something. Do remember that there may be other ways.

 RSA Animate - Drive - the truth about motivation


http://www.youtube.com/watch?v=iXV6SYrQ_IE
NOTE: This Motivation video is interesting, but cannot account for all motivations under all
circumstances for all people. It is an opinion based on some studies.

(i) During HBL:

As you watch your video clip individually, fill in the table provided as well as you can. For each
letter, try to think of different words or umbrella terms to refer to or label the different appeals /
approaches / motivations to which people respond. A few have been filled in as examples.

Note: The letters of the alphabet are there to trigger your thinking.

If you have difficulty thinking of concepts of appeal / approach / motivation, recall advertisements,
campaigns and even past lessons and curricula (e.g. for NE or CME) for different subjects in
school. What appeals or approaches were used over the years, in your experiences?

You may google for synonyms or google phrases like “how to motivate people” etc

Each group member must individually record their list on the template below.

A-Z Methods of Persuasion, Motivation, Incentivisation, Appeal to desire for …, etc

A. Affirmation, altruism,

B.

C. Compassion,

D.

E. Engagement,
Project Work 2019
Home-Based Learning Assignment

F.

G. Greed

H. Humour; sense of fun

I.

J.

K.

L.

M. Money

N.

O.

P. Praise, purpose

Q.

R.

S. Self interest, sentiment

T.

U.

V.

W.

X.

Y.

Z.

Exercise 2:

Write a paragraph using some of the words above to show Analysis and Evaluation (A&E)
for one of your ideas in your I&S:
Project Work 2019
Home-Based Learning Assignment

After HBL:

Each group member is to post their individual work on your group online discussion platform.

Consider all the items on each member’s list. Incorporate useful words and phrases into your
WR now, and as you continue writing the rest of the WR.

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