Tune in to the Future Of TV

17th Nov 2010
John Denton
Managing Editor, TV Platforms BBC Future Media and Technology

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Introduction

• BBC’s Digital Services • Changing media landscape • The TV experience • 1,2,3... Multiscreen engagement

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Create the world’s best Digital Services

27.8m Adults/ UK per week

12.1m Adults/ UK per week

2.7m Adults/ UK per week

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Source : BBC Data, August 2010

BBC iPlayer – Catch-up TV

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Multi-Platform experience – The World Cup

Web - A new record was set in June with 9.2m weekly UK users driven by the World Cup and Wimbledon Mobile - when England were in the World Cup, the site saw an average of 335,000 UK users per day Red Button - BBC World Cup coverage reached 8.88m unique viewers over the course of the tournament

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Growth in IP enabled devices set to accelerate
0.8m 0.7m 0.6m 0.5m 0.4m 0.3m 0.2m 0.1m 0.0m Set top box TV
May-08 Nov-08 May-09 May-10 Nov-09

DVD/ Bluray
Data: GFK - Aug 2010

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Huge growth in Mobile usage
• 18.5m UK adults browsing the internet on their mobile phones • 16.0m UK adults using applications (excluding native games) • These figures have grown considerably year-on-year: +45% for browsing and +53% for Apps
Claimed Usage of Mobile Apps and Browser Sites (Monthly)
24
Used A pps o r Bro wser Used B ro wser

20

Used A pps

21.2m 18.5m 16.0m

1 6

1 2

8

4

0

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Data: M:Metrics July 2010

Home screens

• The ubiquity and pervasiveness of screens in the home • Some concern about the level of screen usage
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BBC R&D Maxine Glancey

10 years of Interactive TV

9

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43m
viewers weekly

10

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12m
red button users weekly

11

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Immediacy

12

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Immersive

13

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New Worlds

14

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What are the immediate benefits of IP on TV?

On Demand Personalised Localised Searchable/easier to find Richer UI

15

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IPTV product development

Available on Freesat

Hybrid offering Samsung TV and Blu-ray

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Multi-stacking/ Multitasking
Lean to Lean back Communicate

“Fifty-nine percent of people are multitasking when watching TV — that’s something we’ve always known. This is the next evolution.” Source: Kristin Frank, General Manager, MTV Networks
http://adage.com/digital/article?article_id=143008

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Multi-screen interplay
Lean back TV

Lean to PC/ Mobile

Communicate PC/Mobile

Power of the schedule should drive what’s on all devices

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Utility
comcast-demos-an-ipad-app-for-remote-control http://www.youtube.com/watch?v=RLz72XErN8U&feature=player_embedded

http://www.appmarket.tv/news/160-breaking-news /516-ericsson-study-shows-on-demand-as-next-tv-service-and-tablets-as-remote.html

http://www22.verizon.com/residential/fiostv/overview#features

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Immersive
Miso makes TV fun and more social!

Twemote is for TV Lovers and Twitter Addicts

http://www.formula1.com

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Broadcaster examples – ‘Orchestrated media’
Interactive TV application - “The Apprentice” - Supplementing program experience - Multiple users input choices - Remote user input displayed - Personal against national results shown - Wider social network engaged with the TV experience

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In Summary

• Connected home becoming a reality • Jury’s out whether everything via TV best approach • Interplay of screens going to be most exciting • Content owners well placed to drive innovation • Build powerful relationship with your audiences

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Keep up to date with the Red Button on Twitter @BBCRedButton

Thank you e: John.Denton@bbc.co.uk

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Future Media – role of Product Manager in Agile software development
Andrew Bowden
Product Manager, TV iPlayer Andrew.Bowden@bbc.co.uk

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3. Strategy for 09/10
What is a Product Manager?

“The person who decides what a product does, and what it will do” BBC FM&T has many products
Consumer products like BBC iPlayer, Weather, CBeebies… Backend products which power other products

Product managers aims to make best product, and defines how to get there.

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3. Strategy for 09/10
Selling the Product

“Selling the product”
Internal selling

Audience research User testing Product roadmap and strategy

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3. Strategy for 09/10
Agile

Agile is a way of working that allows us to react easier Product manager gathers requirements and maintains a prioritised list of work Sets acceptance criteria for each bit of work

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3. Strategy for 09/10
Agile

Team works in sprints Each sprint, team takes a chunk of work from the top of list When done, demo the completed work Then start the next sprint… And the next… and the next… …until it’s done!

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3. Strategy for 09/10
Lots more stuff to do! Including…

“Selling the product” externally
Marketing and communication materials Blog posts, demos, information for call centres

User feedback Product roadmap (life-cycle)
Refine product

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3. Strategy for 09/10
BBC NORTH - Opportunities

www.bbc.co.uk/jobs/north We’re offering fantastic technical, creative and delivery roles MediaCity Salford

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