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GGEEKK11552233TT by LIN SHAODUN TAO JIE A0066078X A0066141N
GGEEKK11552233TT
by
LIN SHAODUN
TAO JIE
A0066078X
A0066141N
by LIN SHAODUN TAO JIE A0066078X A0066141N A A s s s s i i g

AAssssiiggnnmmeenntt 1122001100

TABLE OF CONTENTS

TABLE OF CONTENTS

PROBLEM STATEMENT

2

BACKGROUND INFORMAT

2

COMPARISION OF TWO PRODUCTS

3

INNOVATION IDEAS GENERATION

4

DETAIL DESIGN

6

CONCLUSION

7

BIBLIOGRAPHY

8

PROBLEM STATEMENT

PROBLEM STATEMENT

The problem statement of this assignment is described as follow:

1)

Select two products as similar to each other as possible.

2)

Discuss how the design of one product is more innovative than the other.

3)

Suggest how the more innovative product could be further innovated.

During the assignment group meeting, it was decided to focus on products which are closely related to daily life, several household products like water bottle, kettle, light bulb, shaver, nail clipper, foldable chair, retractable laundry hanger, etc… were briefly discussed and reviewed for feasibility of improvement. After couple brainstorm sessions, travel toothbrush and toothpaste was selected as the study object of this assignment.

BACKGROUND INFORMATION

Below is some brief information about toothbrush and toothpaste:

History of toothbrush

Brushing teeth, a common oral care activity today, has been around for a long time. [1] The early history and evolution of the toothbrush has its origin in the "chewing sticks" used by the Babylonians as early as 3500 BC. The first true bristled toothbrush was originated in China at around 1600. At around 1780, the first toothbrush was made by William Addis in England. The natural bristles were obtained from the necks and shoulders of swine. By the early 1800s the bristled brushes were in general use in Europe and Japan. The first American to patent a toothbrush was H. N. Wadsworth in 1857. Companies began to mass-produce toothbrushes in America around 1885. In 1937, nylon was created in the Du Pont laboratories. In 1938, Dr. West invented the first modern nylon toothbrush.

History of toothpaste

Egyptians are believed to have started using a paste to clean their teeth around 5000BC, before toothbrushes were invented. Ancient Greeks and Romans are known to have used toothpastes, and people in China and India first used toothpaste around 500BC. [2] [3] First attempts at tooth cleaning included using abrasives such as crushed bone, crushed egg and oyster shells, which were used to clean debris from teeth. Modern toothpastes were developed in the 1800s. A dentist called Peabody was the first to add soap to toothpaste in 1824. Chalk was first added to toothpaste by John Harris in the 1850s. In 1892, Dr. Washington Sheffield of Connecticut was the first to put toothpaste into a collapsible tube which is very similar to toothpaste in the present day.

Information of travel toothbrush and toothpaste

Information of travel toothbrush and toothpaste

Travel toothbrush and toothpaste is widely used nowadays, it enables people to maintain good oral hygiene during business trip or recreation holiday. As a result of globalization and convenience of transportation, amount of population travel around the world grows rapidly [4] , this makes production of travel toothbrush and toothpaste a multi-million dollar industry. Just search for travel toothbrush and toothpaste” in some well-known B2B websites, you can easily find thousands of product suppliers from. [5] [6] [7]

COMPARISION OF TWO PRODUCTS

Two travel toothbrush and toothpaste products: Colgate toothpaste & toothbrush kit and Fresh & Go toothbrush were selected for comparison:

Colgate Toothpaste & Toothbrush Kit

Key Features:

0.85 oz. Colgate toothpaste and travel toothbrush in blister pack.

Compact two-piece toothbrush design, after dismantle the brush portion, the handle section can be re-assembled as toothbrush cover to protect the brush from contamination.

Carded package, convenience for storage and display.

Price: USD11.56 for 4 packs. [8]

and display.  Price: USD11.56 for 4 packs. [ 8 ] Fresh & Go Toothbrush Key

Fresh & Go Toothbrush

Key Features:

30 uses per brush.

Unique design packs toothpaste in handle, toothpaste is dispensed from handle onto bristles via turning a knob.

Soft, rounded bristles, long handle.

Snap-on protective cover improves hygiene after use.

ADA-accredited fluoride toothpaste in mint flavor.

Price: USD21.00 for 6 brushes. [9]

in mint flavor.  Price: USD21.00 for 6 brushes. [ 9 ] Innovative features of Fresh

Innovative features of Fresh & Go Toothbrush

Compare with Colgate toothpaste and toothbrush kit, the Fresh & Go toothbrush is a more innovative product mainly due to these two features:

Fresh & Go toothbrush integrates toothpaste into its handle.

Fresh & Go toothbrush integrates toothpaste into its handle.

Since Fresh & Go toothbrush handle contains toothpaste, users just need to carry one item for oral care purpose when go travel, which is neat and convenience.

For Colgate toothbrush kit, as it is comes with blister pack, once it is unpacked, the blister pack cannot be reused as a good container to keep both toothpaste and toothbrush in place, this means user has to bring along two separated items after unpacking. We can imagine that after the toothbrush kit was used for several times, very likely the toothpaste might be lost, and then user has to open another pack, which is a waste for consumer.

Fresh & Go toothbrush can control amount of toothpaste dispenses much easier.

Another innovative feature of Fresh & Go toothbrush is the way it dispenses toothpaste, just effortlessly turn the knob on the handle, amount of toothpaste dispensed onto bristles can be controlled much easier. While for Colgate toothpaste kit, user has to squeeze the tube for dispensing of toothpaste, which is somewhat inconvenience, also difficult to control the amount of paste.

also difficult to control the amount of paste. Fresh & Go toothbrush resolves two issues and

Fresh & Go toothbrush resolves two issues and perfectly integrates the good features together, which makes it one of the best travel toothbrushes. [10]

INNOVATION IDEAS GENERATION

Before attempting to improve the Fresh & Go toothbrush, several typical travel toothbrush designs has been investigated according to Positioning Map [11] method:

STYLE STYLE Existing Designs Features Positioning Map Two piece  Two piece compact design. Toothbrush
STYLE
STYLE
Existing Designs
Features
Positioning Map
Two piece
 Two piece compact design.
Toothbrush
 The handle can be used as
brush cover.
TECHNOLOGY
VALUE
Foldable
 Foldable compact design
Toothbrush
 The handle can be used as
brush cover after fold.
TECHNOLOGY
VALUE
Jordan GO! VALUE  Foldable toothbrush  Come with a handy case  Integrated toothpaste
Jordan GO!
VALUE
 Foldable toothbrush
 Come with a handy case
 Integrated toothpaste and
toothpicks
TECHNOLOGY
OHSO Marko travel toothbrush
VALUE
 Stylish design
 Toothbrush is covered
 Toothpaste can be easily
refilled from standard
toothpaste pack
TECHNOLOGY
Violight Travel Toothbrush with
Sanitizer
VALUE
 Stylish design
 Toothbrush is covered
 UV light eliminates 99.9%
of germs and bacteria
comes into toothbrush
TECHNOLOGY
STYLE
STYLE
STYLE
STYLE
 Toothbrush is covered
Intelligent brush
 2 minute timer: it beeps to
remind user the correct
brushing time.
VALUE
 90 day wear meter: light
changes to red to indicate
time to check bristle wear.
TECHNOLOGY

After compare above products, we realized that an innovative product can be created by combine all good features from competitors, just like how Ford Taurus was designed. [12]

The product will be value-driven and in upper-right corner of Positioning Map. The following features should be incorporated into the new travel toothbrush design:

Must-have features:

Good-to-have features:

Foldable

Stylish design

Brush should be covered

Brush timer or bristle wear timer

UV sanitizer integrated

Self-powered

Contain toothpaste

Miscellaneous functions like: tooth picks / dental floss, etc

Multi-functional

DETAIL DESIGN

DETAIL DESIGN

Here is the final detail design of All-in-one Go Travel toothbrush, which is considered not only a dental care product but a one-stop hygienic solution for frequent travelers.

Design Overview:

Total nine features were integrated: Toothbrush, Dental Floss, Comb, Razor, Ear Cleaner, UV sensitizer, Toothpaste, Mouth rinse and Mirror.

Cleaner, UV sensitizer, Toothpaste, Mouth rinse and Mirror. Basically the functional parts can be folded into

Basically the functional parts can be folded into the handle body in “Swiss Army knife” style. All the spaces are fully utilized: a toothpaste and small bottle of mouth rinse is installed in rear side, using the void space of front features. The rear cover also can be used as a mirror in another side after open the cover. In order to maintain good hygienic condition, two UV lamp was installed in the bottom of the casing, the energy is supplied from a dynamo integrated into the handle, when user shake the handle during brushing or shaving, the dynamo generate electricity and store in a Lithium-ion polymer battery which is sufficient to light up the UV lamp for 10 minutes, when user folded all items

back to handle, a light sensor will be activated, UV lamp automatically turn on and

back to handle, a light sensor will be activated, UV lamp automatically turn on and sanitize the used toothbrush and other gears. Note: The Dynamo, Lithium-ion polymer battery, Light sensor and Control PCB is not shown in above illustration.

Quick release” feature

Here is an illustration of how the toothbrush and other items attach to shaft through a quick release feature, which is similar to BNC connector, but a spring plunger is added in this design, it provides two functions:

a) The spring force can ensure the locking mechanism is more secure.

b) The spring force also helps user to release the insertion if they want to replace a new one.

Foldable razor design

if they want to replace a new one. Foldable razor design The razor needs be folded
if they want to replace a new one. Foldable razor design The razor needs be folded

The razor needs be folded 90°before folds the shaver handle back to case. Because of space constraint, it’s impossible to attach a fixed standard size razor at the end, so in this design, the razor can be rotated to be in-line to the razor handle, so that the whole mechanism can be folded without problem. The razor is hinged onto the handle, and held by two spring plunge on the handle, at the back of razor, two curved groove is constructed, so that it can be turned and located in two positions.

CONCLUSION

In this assignment, two travel toothbrushes have been studied and we proposed a new design: All-in-one Go™ Travel toothbrush which is a more innovative design combined multiple good features from other products.

Through this assignment, we also learnt how to use Positioning Map, a simple but powerful

Through this assignment, we also learnt how to use Positioning Map, a simple but powerful tool to evaluate product designs, which is very beneficial for future design project.

BIBLIOGRAPHY

[1] Toothbrush. http://en.wikipedia.org/wiki/Toothbrush (accessed May 21, 2010).

[2] Toothpaste. http://en.wikipedia.org/wiki/Toothpaste (accessed May 21, 2010).

[3] History of Toothbrushes and Toothpastes. http://www.colgate.com/app/Colgate/US/OC/Information/OralHealthBasics/GoodOralHygiene/Brushingan dFlossing/HistoryToothbrushesToothpastes.cvsp (accessed May 21, 2010).

[4] "Progress and Priorities 2008-2009." http://www.wttc.org/. March 2008. http://www.wttc.org/bin/pdf/original_pdf_file/progress_and_priorities_2008.pdf (accessed May 21, 2010).

[5] Travel toothpaste - travel toothpaste products manufacturers. http://www.alibaba.com/showroom/travel-toothpaste.html (accessed May 22, 2010).

[6] Travel toothbrush. http://en.china.cn/selling- leads/?op=DirectGoToCorp&k=travel+toothbrush&type=1&sb=Search (accessed May 22, 2010).

[7] Travel kit toothbrushes. http://www3.shopping.com/-travel+kit+toothbrushes (accessed May 22, 2010).

[8] Amazon.com: Lil' Drugstore Products Colgate Toothpaste & Toothbrush Kit. http://www.amazon.com/gp/product/B001FOPPV4 (accessed May 22, 2010).

[9] Fresh & Go Store: Product List. http://www.freshangousa.com/Merchant2/merchant.mv?Screen=PLST&Store_Code=FGS (accessed May 23, 2010).

[10] What is the best travel toothbrush? http://www.toptravelist.com/4924-best_travel_toothbrush (accessed May 23, 2010).

[11] Cagan, Jonathan, and Craig M. Vogel. Creating Breakthrough Products: Innovation from Product Planning to Program Approval. New Jersey: FT Press, 2001.

[12] Eric, Taub. Taurus: The Making of the Car That Saved Ford. E. P.: Dutton Adult, November 1991.