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The undersigned reader acknowledges that the information provided by
_________________________ in this business plan is confidential; therefore, reader
agrees not to disclose it without the express written permission of
_________________________.
It is acknowledged by reader that information to be furnished in this business plan is in all
respects confidential in nature, other than information which is in the public domain through
other means and that any disclosure or use of same by reader, may cause serious harm or
damage to _________________________.
Upon request, this document is to be immediately returned to
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___________________
Signature
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Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.c

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Initial start up costs amount to $20. Projected sales and profits for the first three years of operation are summarized below: ü     . A home office in Yellowknife.000 is required for start up expenses while the balance is to to be placed in the company accounts as working capital. The founder of the firm is a professional engineer with eighteen years of progressive and responsible experience. $13. Of this total.000 towards start-up costs. provided an initial investment of $20.000. will be formed as a consulting firm specializing in structural engineering services. The founder.  StructureAll Ltd. NT will be established the first year of operations to reduce start up costs. Philip Nolan.

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State-of-the-art analysis and design tools will be an integral part of the business plan. c c c  cc .100 11.8 3 138.000 12.650 9.000 9.0 The firm will specialize in providing three dimensional modeling and visualization to our clients.  1 118. Implementation of a quality control and assurance program will provide a focus for production work.8 2 130.000 15.150 7.

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c Have a clientele return rate of 90% by end of first year.000 in the first year of operation. Achieve earnings (EBIT) of $300. 3.c Become an established community destination by end of first year.c To increase the number of clients services by at least 20% per year through superior performance and word-of mouth referrals. 5. It can be introduced anywhere within the supply chain to provide the security information that government agencies are seeking to protect U.5M in second year (FY2003) and $4. or 11 turns per year.000 and acheiving net revenue of $250.c Engage 1 new design project each month for the next 12 months 4.c maintaining net revenue of $150. 3. c c  chc . 4.c Achieve earnings (EBIT) of $150.c Sales increase to $1. 3. Maintain just-in-time (JIT) inventory levels. NaviTag Technologies core revenues will be generated from the sale of these electronic tags . 4. This fee allows access to the NaviTag network and the central database containing the positional and security alert information transmitted from the NaviTag. not the container.S. Increase sales by 15% to $3.000 in the first year of operation. providing the owner with the ability to choose what cargoes are monitored. The mission of NaviTag Technologies is to provide shippers or government agencies a portable. The number of NaviTags purchased by an individual group is dependent upon the volume of shipments requiring monitoring. interior design 2. Access charges are assessed to the NaviTag owner and are established on the basis on the volume of units in operation.cc c c c 22   1.a NaviTagŒ . 2. 1. Maintain an average gross margin of 49% throughout the entire operation. 2. Ëc deliver exceptunal architectural. reusable device that will track cargo shipments with greater accuracy than the event-based historical systems available today.c To create a service-base design build firm whose goal is to change the lives of our chosen customer/partners.c Maintain gross margin of 23% The objectives for Design Build R us are outlined below: 1.2M in third year (FY2004).as well as access charges to retrieve the information. ports from importation of dangerous cargoes.c Engage 1 new construction project by 1/6/11 5. This electronic tag will track the cargo.0 million by end of second year and $1.000 at the end of three years.4 million by end of third year.

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c Provide professional quality services on time and on budget. 3. ic deliver exceptunal architectural.    . interior design 2   1. from concept planning through to completion.c To create a service-base design build firm whose goal is to change the lives of our chosen customer/partners. using common sense and practical experience. 2.cc c c  Our mission is to provide clients across Canada's North with structural engineering services for all types of buildings.c Implement and maintain a quality control and assurance policy. 1.c Develop a follow-up strategy to gauge performance with all clients. with a highly skilled professional team working together.

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and industrial type buildings. maintain. is a new company which provides professional engineering design services for clients which manage. Our focus will be the public sector market in remote communities across Canada's North. 2  . and plan for residential. commercial.  StructureAll Ltd.

Leslie C. The company will be privately owned by Philip D. Nolan. will be created as a limited liability company.  StructureAll Ltd.  . Goit will also be listed as a Director.

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permits. specialty software.000 for AutoCADD® 2000. $1. an initial balance of $7. The software purchases include an allowance of $5.800 for National Master Specifications.000 towards the overall start-up costs c c  cic . office equipment.  Our start-up expenses amount to $13. and $200 for Quickbooks® (accounting package). and furniture. licenses. which allows for initial legal expenses.000. Philip Nolan will contribute $20.000 will be placed in the company accounts. stationary. In addition to these start-up costs.

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Rehabilitation. The company is 'project' oriented where each project involves: !c !c !c !c Renovations. Additions. We will focus on buildings with the following 'Use and Occupancies': !c !c !c Residential. Industrial. special design projects. We offer innovative and economical design services. We meet client needs on projects of all sizes and smaller. `  . maintaining state-of-the-art design technology. New construction. Commercial. offers complete structural engineering services.   StructureAll Ltd.

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`2 . will focus on traditional Architect/Engineering (A/E) contracts. Electrical Design (10%).  StructureAll Ltd. These design services include preparation of plans. Typically. these types of projects distribute total design fees amongst the professionals involved in accordance with the following guideline: !c !c !c !c Architecture Design (65%). Mechanical Design (15%). and estimates. The owner will usually contract the A/E to perform planning and design services. Our most important clients will be established architectural/engineering firms who require structural engineering services. Structural Design (10%). Construction services may be limited to occasional field visits and certain contract administration requirements. specifications.

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Our strategy is to offer these established firms a viable resource from which to draw upon.: Typically. the structural portions of any building project involve a Prime Consultant who pre-selects their team members and promotes their strengths in a proposal call to prospective clients. c c  c«c . We can undertake the entire structural engineering process or provide assistance to their own in-house staff.

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3. project management. We intend to position ourselves as a local firm offering expertise in consulting.c ·.          : The Government of the Northwest Territories (GNWT) and the newly created Nunavut Territory retain consultants for a variety of purposes. The Federal Government also retains consultants for similar purposes. forensic. and restoration engineering.

Contractors occasionally require structural engineers to submit sealed alternatives for equivalents to construction details.: We will market our services to the legal community to provide dispute resolution services.c è. 5. mediation and expert reports for litigation.c R   : We will offer design/build services to contractors for the multitude of potential projects which the Territorial Government and Nunavut Territory have recently undertaken. including arbitration. 4. This work is supported by forensic engineering services to identify the cause of failures.

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the City of Yellowknife often provides recommendations to builders and homeowners for structural engineering services related to renovations.c . On the local front. We will promote our services to the local municipal governments for this purpose.    : Remote Municipal Governments in the Territories can expect to have more autonomy with respect to infrastructure growth and development in the years to come. This initiative is part of the GNWT mandate. and new construction. we will offer to train those students in each community who are interested in engineering as a career choice. 6. To attract this market potential. additions.

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c „  : In conjunction with home inspections. The Potential Market Chart and the Market Analysis Table are based on percentages which each of these groups could contribute to the services offered. 7. we will make all the Realtors aware of this service. the Established Architectural/Engineering firms account for 65% of the potential market with the other participants claiming the balance in smaller proportions. This manner of describing the potential market is more appropriate for this type of business. As can be seen. We will also promote home inspections to those parties contemplating the purchase of a home. c c  c¬c .: We will focus attention on homeowners in Yellowknife who are renovating or contemplating an addition to their residence.

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!c Competition and Buying Patterns. !c Main Competitors." The following sections describe in more detail these aspects of the service business environment: !c Business Participants. `  2   .

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Clients and potential clients expect to pay substantial fees for the best quality professional advice. The nature of the billing. it is easier to be priced too low than too high. by far. The most important element of general competition. however.  Pricing of projects and billing rates are surprisingly variable. is sensitive. %   . Clients rarely compare consultants directly. looking for two. It is worth making huge concessions in any single project to maintain a client relationship that brings the client back for future projects. rather than selecting from a menu of possible providers. possible providers of a proposed project or job. In consulting at this level. Usually they follow word-of-mouth recommendations and either go for the job or not. is what it takes to keep clients for repeat business. Clients are much more likely to be offended when a job starts at $20K and ends up at $30K because of overruns. or more. than if the same job started at $30K or even $35K.

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although we have not planned for any aggressive marketing in this area. We are also licensed to practice in the Yukon Territories. We believe the creation of Nunavut will still provide opportunities for structural engineering services. %2 '(!. The target client is usually an Architect Manager. will focus on the Western Arctic area initially.  StructureAll Ltd. however a separate Association of Professional Engineers for Nunavut is anticipated.

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analysis. !c An Internet website ( !""#   # . . and e-mail. !c Quality control and assurance program. design. and drafting capabilities. offers the following competitive edge: !c State-of-the-art modeling. Item body here %   # StructureAll Ltd.

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# Success in a consulting market is focused on client service and typically translates into repeat business. We will avoid the pitfall of buying a project. One exception to this rule would be for not-for-profit organizations where marketing can be traded for services in kind. c c  chc . then we must offer less service. If the budget is for less money. Billing rates are not negotiated. When a potential client questions the cost of a project. only to find the scope of work far exceeds renumeration. we explain the benefits and refer to our proposal which clearly outlines the tasks to be performed.

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Revenues will be limited while a generic quality management plan is formulated and basic office administration tasks are completed. We expect sales to remain at a constant level after three months of operation. Our unit rate for CADD services is $40/hr. Direct unit costs for the first year have been set at 30% of unit revenues. c c  cic . We predict the first two months of operations will be slow. we plan to increase gross margin to 80% as a result of providing a more efficient service to our clients. In the third year of operations. Our unit rate for basic consulting services has been set at $80/hour. which yields a 70% gross margin. This is a conservative assumption based on published salary guideline levels for engineering professionals. The following table and chart summarizes forecasted sales.

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will initially have one employee who is also acting as general manager. Phil Nolan will be responsible for all daily operations in the firm.  StructureAll Ltd. *2  "".

The detailed monthly personnel plan for the first year is included in the appendix. with compensation increasing from $50K the first year to $70K in the third. c c  clc . The following table summarizes our personnel expenditures for the first three years.

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Projected Balance Sheet. &  . Projected Cash Flow. Break-Even Analysis. Business Ratios. The financial plan which follows summarizes information regarding the following items: !c !c !c !c !c !c !c O2 Important Assumptions. Key Financial Indicators. Projected Profit and Loss.

most of which are shown in the following table as annual assumptions. without major recession. The monthly assumptions are included in the appendix. !c Interest rates.!  The financial plan depends on important assumptions. !c We assume the creation of Nunavut will not dramatically change the delivery of engineering services. Some of the more important underlying assumptions are: !c We assume a strong economy. c c  c«c . and personnel burdens are based on conservative assumptions. tax rates.

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The break-even assumes unit variable costs at 30 percent of unit revenue. billing targets of $10. With estimated monthly fixed costs of $6. We don't really expect to reach break-even until a few months into the business operation." The following table and chart summarize our break-even analysis.000 per month will cover our costs.500. c c  c¬c . The unit revenue value of $60/hour is an aggregate measure for all the types of services which will be offered.

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In order to fulfill the requirements of the mission statement and simultaneously reduce start up costs. the Web host.550 over the first year of operations. we have targeted a gross margin of 70%. The first year's premium payments are included in the start-up costs. we will have at our disposal file transfer protocol capabilities. Net Profit/Sales is determined to be 7. We have contacted the authorized Canadian reseller (Detech Corporation Ltd. The gross margin for a service-based business is a reflection of the efficiency at which those services are offered. This is not an unreasonable figure for a consulting business.0% the third year..com. Through Falconair Insurance. For the second and third year of operations. with subsequent years indicated at the same annual premium. increasing to 9.8% the second year and 11. As part of this service. we have targeted gross margins of 75% and 80% to indicate overall improved efficiency at service delivery. we have received a quotation of $1.8% the first year. c c  cc . !c Errors and Omissions Insurance is required for all consultants working on behalf of the Territorial Governments.) and will made arrangements to purchase this tool on four payments of $1. This feature permits us to place electronic media on the Internet for our clients and strategic allies. we have made arrangements to purchase software on quarterly repayment options: !c Staad-Pro Core is a structural engineering design and drafting suite offered through Research Engineers Ltd.200/year for this coverage. This program supports Canadian codes and standards. In the initial year of operations. !c Website hosting fees are included as quarterly payments to Internic. This program fulfills the need to carry out threedimensional analysis and design requirements and is a key feature of the business plan.

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