Table 39.
TOWS Matrix
INTERNAL FACTORS
EXTERNAL FACTORS
OPPORTUNITIES (O)
O1. Philippines as a consumption
driven economy
O2. Unemployment remains
steady, underemployment falls
O3. Getting to know Filipino
Prosumers – new type of
consumers in the PH
O4. Filipinos view
entrepreneurship positively
O5. Online shopping popularity
STRENGTHS (S)
S1. Product variation
S2. Strategic distribution outlets and wide
distribution channels
S3. Offers quality products at a lower price
S4. Company holds more than 1 million
dealers and 260 branches nationwide
S-O STRATEGIES
S3O1 Increase marketing efforts to
promote products to consumers in order to
increase sales
S4O2 Gather dealers, Network Marketing
Managers and Junior Consultants,
strategize on how Network Sales can
entice other people to be a dealer or to
venture into direct selling / Organize
proper training
S1O5 Increase marketing efforts to
promote products online / Make a
partnership with commerce sites and know
how to get coupons / discounts for
customers
S2O4 Organize inter-barangay seminar
near distribution centers every weekend
and educate customers about the
opportunity in venturing into direct sales
WEAKNESSESS (W)
W1. Longer delivery time for
provincial outlets
W2. High marketing and
promotional expenses
W-O STRATEGIES
W2O5 In order to lower
promotional and marketing
expenses, company should try
to also enhance their social
media presence by doing most
of advertisements and
promotions on platforms like
Facebook, YouTube, or
Instagram since most Filipinos
use this social media platforms
especially for shopping and
feedback.
 THREATS (T) S-T STRATEGIES W-T STRATEGIES
T1. Lack of action from the
government weights on Clothing
sector
T2. The problem with plastics:
stopping it at source
T3. Consumer Laws are not
properly communicated / Majority
of Filipinos are not well informed
about Consumer Protection Laws