Chocniq

ENT 300
ChocNiq Enterprise
REPORT
GROUP MEMBERS:
1. NURHUSNA BINTI MOHD HAPIZ 2011875162 012-5260341
2. AZRIEYANA ZAHIRA BINTI MOHD ZAMRI 2011416916 014-7368527
3. NUR FATHIN AFIFAH BT MAH HASSAN 2011683564 010-4306126
4. NURUL FATHIHAH BINTI HANIF 2011429742 017-5468035
5. SHARMEEN BINTI SYAZWAN LAI 2011893794 012-2981651
GROUP: CSD5Fq
LECTURER NAME: MADAM HASYEILLA BINTI ABDUL MUTALIB
1
Table of Contents
Acknowledgement 1
1. Introduction 2-3
1.1 Name of the business
1.2 Nature of Business

1.3 Industry Profile
1.4 Location of the business
1.5 Date of business commencement
1.6 Factor in selecting the proposed business
1.7 Future prospects of the business
2. Purpose of preparing the business plan 4-5
2.1 To evaluate the project viability and growth potential
2.2 To apply for loans or financing facilities from the relevant financial
2.3 To act as a guideline for the management of the proposed business
2.4 To allocate business resources effectively
3. Business Background 6-8
3.1 Vision and Mission
3.1.1 Vision
3.1.2 Mission
3.2 Organizational Chart
3.3 Logo and Motto
3.3.1 Logo
3.3.2 Motto
4. Background of Partnership 9-14
2
4.1 General Manager
4.2 Administration Manager
4.3 Marketing Manager
4.4 Operation Manager
4.5 Financial Manager
5. Location of the Business 15-18
5.1 Physical location of the project
5.2 Building
5.3 Basic amenities
6. Marketing Plan 19-39
6.1 Marketing Objectives
6.2 Description of products
6.3 Target market
6.3.1 Geographic Segmentation
6.3.2 Demographic Segmentation
6.4 Market size
6.4.1 Population table
6.4.1.1 Population 1
6.4.2 Total market size
3
6.5 Competitors
6.5.1 Identifying competitors
6.5.2 Ranking of the competitors
6.6 Market Share
6.6.1 Market share before the entry of ChocNiq Enterprise.
6.6.2 Adjusted market share after the entry of ChocNiq Enterprise.
6.7 Sales forecast
6.8 Market strategy
6.8.1 Product
6.8.2 Price
6.8.3 Place
6.8.4 Promotion
6.9 Organization Chart for Marketing Department
6.10 Manpower Planning
6.11 Schedule of Task and Responsibilities
6.12 Schedule of Remuneration
6.13 Marketing Budget
7. Operational Plan 40-67
7.1 Component of Operating Systems
7.1.1 Business Input
7.1.2 Transformation Process
7.1.3 Output
7.1.4 Feedback
7.1.5 External Environment
4
7.2 Process Planning for Manufacturing
7.2.1 Process flow chart (one tablet of Chocolate Niqiutine)
7.2.2Symbol of Process Chart
7.2.3 Activity chart
7.3 Operations Layout
7.3.1 Layout based on the product
7.4 Production Planning
7.4.1 Sales forecast per month
7.4.2 Number of output per day
7.4.3 Number of units per hour
7.5 Material Planning
7.5.1 Material Requirement Planning
7.5.2 Identify supplier
7.6 Machine and Equipment Planning
7.6.1 Amount of machine & equipment required
7.6.2 List of machine & equipment
7.6.3 List of machine supplier
7.6.4 Machine and Equipment
7.7.1 Organization Chart for Operation Department
7.7.2 Amount of direct labour required
7.7.3 List of Operation Personnel
7.7.3.1 Schedule of task and responsibilities
7.7.4 Schedule of remuneration
5
7.8 Overhead requirement
7.8.1 Operations Overhead (indirect labour/indirect
material/insurance/maintenance and utilities)
7.9 Total Operations Cost
7.10 Cost per unit
7.11 Productivity Index (PI)
7.12 Business and operation hours
7.13 License, permits and regulations required
7.13.1 Business license
7.13.2 Food manufacturing license
7.13.3 Environment license
7.14 Operations Budget
8. Administration Plan 68-74
8.5 Office Furniture, Fitting and Office Supplies
9. Financial Plan 75-78
9.1 Operating Budget
9.1.1 Administrative Department
9.1.2 Marketing Department
9.1.3 Operations Department
6
9.2 Project Implementation Cost and Sources of Finance
7
ACKNOWLEDGEMENT
Alhamdullilah, we were able to complete our business plan as we planned.
The business plan will not succeed without encouragement, guideline, advice and
operation from the many sides.
We would like to thank our ENT300 lecturer Madam Hasyeilla Binti Abdul
Mutalib for her comments, lessons, time and also encouragement. She has given us
many ideas to make us as a successful entrepreneur.
Last but not least, we also would like to thank our appreciation and millions of
thanks to them whose either directly or indirectly have taking part while we are
preparing this proposal. We also not forget to our family, fellow friends, who always
give us spirit and advises to complete this business plan on time.
Sincerely,
………………………………
(NURHUSNA BINTI MOHD HAPIZ)
General Manager of ChocNiq Enterprise
8
1. Introduction
1.1 Name of the business
Our business name is ChocNiq Enterprise. We choose that based on our
product that is Chocolate Niquitine. Choc stand for chocolate and Niq stand
for niquitine.
1.2 Nature of Business
Our business produces Chocolate Niquitine. The product has many flavours
such as chocolate tiramisu, white chocolate and chocolate strawberries.
Benefits of our product are it creates a healthy lifestyle, reduces of number
of smokers and critical health issues.
1.3 Industry Profile
Our business is in health-care industries.
1.4 Location of the business
No. 19, Jalan TPP 1/1 Taman Perindustrian Puchong, 47100 Puchong,
Selangor, Malaysia. Our factory and office addresses are in the same
address as stated.
1.5 Date of business commencement
20th November 2012
9
1.6 Factor in selecting the proposed business
The purpose of our business is to fulfil demand for ‘halal’ and high quality
health care product. Besides that, we also want to reduce the number of
smokers especially in Malaysia. Throughout the international, we want to
create healthy global community by marketing our product around the world.
Thus, critical health issues also could be reduce by this formation of healthy
global community.
1.7 Future prospects of the business
To become well known health product around the world and create more
healthy products based on Al-Quran and Hadith. We also want to expand
our business especially in our mother nation which is Malaysia and global
also to be known as an established international health-care product. We
also plan to create more varieties of our niquitine product in the future.
10
2. Purpose of preparing the business plan
2.1 To evaluate the project viability and growth potential
Product for stop smoking that already available at market today did not
satisfied customer appetite and the product did not has ‘halal’ certificate. We
want to produce our product that is Chocolate Niquitine because we want to
give variety of taste to our product and our product is 100% Muslim product.
Thus, we get ‘halal’ certification from Jabatan Kemajuan Islam Malaysia
(JAKIM).
2.2 To apply for loans or financing facilities from the relevant financial
institutions
We apply for loans from Majlis Amanah Rakyat (MARA) to start our business.
MARA is one of the common Government Development who have prepared a
loan for entrepreneur and people who want to start a new business. The
amount of loan that our business need is RM 100,000. The loan given we
separate it to pay our rental deposit, utilities pay for business licences,
business insurance and etc before we start our business,.
2.3 To act as a guideline for the management of the proposed business
All staffs in this business are active members in this business. General
Manager, Marketing Manager, Operation Manager, administration manager
and financial manager are giving their contributions in this business.
11
2.4 To allocate business resources effectively
We start our business with finding our resources to make the ingredient of
Chocolate Niquitine. So, we decided to choose Jutawan Muda Enterprise as
our main supplier which is located at Klang, Selangor. Jutawan Muda
Enterprise supplies our main ingredient which is cocoa powder. We also get
raw nicotine from Glaxo Smith Klein Consumer Healthcare Sdnn Bhd at
Klang, Selangor.
12
3. Business Background
Table 3.1 Business Background
Name of the Business ChocNiq Enterprise
Business Address No. 19, Jalan TPP 1/1 Taman

Perindustrian Puchong, 47100
Puchong, Selangor, Malaysia.
Correspondence Address No. 19, Jalan TPP 1/1 Taman

Perindustrian Puchong, 47100
Puchong, Selangor, Malaysia.
Website www.chocniqenterprise.com.my
E- mail online@chocniq.com.my
Telephone Number 03-80622345
Fax Number 03-80622345
Form of Business Partnership
Main Activity Manufacturing Chocolate Niquitine
Date of Commencement 20th November 2012
Date of Registration 10th November 2012
Registration Number 456789V
Name of Bank Malayan Banking Berhad (Maybank)

Puchong, Selangor
Bank Account Number 164173258099
13
3.1 Vision and Mission
3.1.1 Vision
To became well-known health-care product around the world and
create more healthy products based Al-Quran and Hadith.
3.1.2 Mission
 To provide a healthy and quality product
 We constantly strive to market our products around the world
 We want to train our employees became more creative, innovative
and productive.
 We want to make sure that our employee perform their
responsibilities well as Caliph and performs their ‘ibadah’.
General
Manager
(Nurhusna)
Marketing Administrative Financial

Operation Manager Manager
Manager Manager
(Azrieyana (Nurul Fathihah) (Sharmeen)
(Nur Fathin
Zahira) Afifah)
14
3.3 Logo and Motto
3.3.1 Logo
Description of logo:
CHOC NIQ Represent our business name
Word CHOC Stand for chocolate
Word NIQ Stand for niquitine
Chocolate color Represent for high quality of the chocolate we use
Red color Shows that our company love in order to produce

higher quality of products in order to reduce the number
of smokers
Heart shape Heart shape represents our valuable health that we
need to take care.
3.3.2 Motto
“HEALTHY, ENERGETIC, FREE”
It means that those smokers who consume our products will be
healthier, more energetic and free from this bad habit after consume it
for a certain period.
15
4. Background of Partnership
4.3 General Manager
Table 4.1 Background of General Manager
Nurhusna Binti Mohd Hapiz

Name of Partners
Identity Card Numbers

830724-10-5544
Permanent Address No.5, Lorong Setia 2I, Taman Setia, Jalan Johan Setia,
41200 Klang, Selangor.
Correspondence
Address husnahapiz@chocniq.com.my
Telephone Number / Fax

Number 012-5260341
Date of Birth
24 / 07 / 1983
Marital Status
Married
 Master of Economics (2007-2011) (International
Islamic University Malaysia)
 Bachelor of Economics (2003-2006)
Academic Qualification (International Islamic University Malaysia)
 Foundation in Economics and Management
Sciences (2001-2002) (International Islamic
University Malaysia)
 Course in Business Management (2003-2006)

(International Islamic University Malaysia)
 Course in Financial Management (2003-2006)
Courses Attended
 Course in Administration Management (2001-
2002) (International Islamic University Malaysia)
 Computer Skill,
 Communication Skills,
 Economic Skills,
Skills
 Leadership skills,
 Critical Thinking Skills.
16
Manager at Fast Food Restaurant Kentucky Fried
Chicken (KFC)
Experiences
AEON Bukit Tinggi, Selangor.
(2004-2007)
Present Occupations General Manager of ChocNiq Enterprise
Open Kindergarten at Shah Alam, Selangor

Previous Business
(2005-2011)
Experience
17
4.2 Administration Manager
Table 4.2 Background of Administration Manager
Nurul Fathihah Binti Hanif

Name of Partners
Identity Card Numbers
830615-11-5164
Permanent Address No.504, Block 3, 18/47 Seksyen 18, Shah Alam,

Selangor.
Correspondence
Address fathihahhanif@chocniq.com.my
Telephone Number /
Fax Number 017-5468035
Date of Birth
15 / 06 / 1983
Marital Status
Married
 Master of Economics (2006-2008) (International
Academic Islamic University Malaysia)
Qualification  Bachelor of Economics (2003-2005) (International
Islamic University Malaysia)
 Course in Financial Management (2006)

Courses Attended (International Islamic University Malaysia)
 Course in Islamic Economic Thought (2003)
 Computer Skill
Skills
 Communication Skills
Experiences Manager at Secret Recipe Kangar, Perlis (2008-2010)
Present Occupations Administration Manager of ChocNiq Enterprise
Previous Business
Open Bakery Shop ”Bobo Bakery” at Shah Alam (2011)
Experience
18
4.3 Marketing Manager
Table 4.3 Background of Marketing Manager
Name of Partners Azrieyana Zahira Binti Mohd. Zamri
Identify Card Numbers

851127-14-5342
Permanent Address No 100, Jalan Ikhlas, Bandar Tun Razak,

56000 Cheras, Kuala Lumpur.
Correspondence Address
azrieyanazahira@chocniq.com.my
Telephone Number / Fax Number
014-7368527
Date of Birth
27 / 11 / 1985
Marital Status
Single
 Bachelor in Physiology with
Marketing (2008) (Princeton
University, United State)
Academic Qualification
 Diploma in Management (2003)
(Management and Science
Univesity)
 Course in Business Management

(2003) (Management and Science
Courses Attended Univesity)
 Course in Marketing Plan (2008)
(Princeton University, United State)
Skills  Communication Skill

 Computer Skill
Marketing Executive at Economy Pack
Experiences
(Kuala Lumpur) (2010)
Present Occupations
Marketing Manager of ChocNiq Enterprise
Zahira Salon (Cheras, Kuala Lumpur)
Previous Business Experience (2011)
19
4.4 Operation Manager
Table 4.4 Background of Operation Manager
Name of Partners
Nur Fathin Afifah Binti Mah Hassan
840725-14-5794
Permanent Address No. 18, Jalan 3/20, Bandar Tasik Puteri,

4800 Rawang, Selangor.
fathinafifah@chocniq.com.my
010-4306126
Date of Birth
25 / 7 / 1984
Marital Status
Single
 Bachelor of Business
Administration Operrations
Management (2007-2009)
(University Tecnology MARA)
 Diploma in Information
Management (2002-2004)
 Course in Banking (2007)
Courses Attended
 Course in Faundation of
Information Studies (2002)
 Computer Skill
Experiences Manager at Subway Damansara,
Selangor (2005-2007)
Present occupations Operation Manager of ChocNiq
Enterprise
Open Kerepek Shop Gombak,Selangor
Previous Business Experience
(2009-2011)
20
4.5 Financial Manager
Table 4.5 Background of Financial Manager
Name of Partners
Sharmeen Binti Syazwan Lai
850523-05-5440
46, Jalan SS2/19, 47300 Petaling Jaya,
Permanent Address
Selangor Darul Ehsan.
sharmeenlai@chocniq.com.my
012-2981651
Date of Birth
23 / 5 / 1985
Marital Status
Single
 Bachelor in Business
Administration Finance (2008)
 Diploma in Banking Studies (2003)
 Course in Financial Management
Courses Attended (2003)
 Course in Business Management
(2008)
 Computer Skill
Experiences Accountant for VK Auto Parts (Segambot,
Selangor) (2009)
Present Occupations
Financial Manager of ChocNiq Enterprise
Bread Bakery (Petaling Jaya, Selangor)
Previous Business Experience (2011)
21
5. Location of the Business
5.1 Physical location of the project
Figure 5.1 : Location of ChocNiq Enterprise office and factory
The map shows ChocNiq Enterprise’s office and factory location. The office and
factory are at the same location which is at 19 Jalan TPP 1/1, Taman Perindustrian
Puchong, 47100 Puchong, Selangor.
22
5.2 Building
 Type of the building : Double-storey building

 Structure of the building : Concrete, composite material, ceramic.
 Size of the building : 1300 square feet.
 Rental cost of the building : RM 1500 rental monthly
23
5.3 Basic amenities
 Electricity : Supply by Tenaga Nasional Berhad (TNB) which

is the only government that responsible for electric
supply in Malaysia. The electricity will be needed
for the fan, lamp, air conditions, machines and
others.
 Water supply : Syarikat Bekalan Air Selangor (SYABAS) is the one

which supply water in Puchong, Selangor. Our
business needs water for the process of making our
product.
 Telephone lines : Our business telephone line and internet are provided
by Telekom Malaysia (TM), a non-government agency.
The telephone line can make us to have a better way of
communication with our customers.
 Internet service : Our business’s uses internet that is provided by

Telekom Malaysia (TM) under a package called Unifi.
The internet is an advanced way for us to approach our
customer and to promote our product.
24
6. Marketing Plan
6.1 Marketing Objectives
 New Business
Chocolate niquitine is the new business of nicotine product as another
therapy to quit smoke. The chocolate niquitine is made because of the
niquitine does not have any flavor, so we produce chocolate niquitine
as it have varieties of flavor such as chocolate, tiramisu, strawberry and
white chocolate. Chocolate niquitine main purpose is to reduce the number
of smokers and reduce critical health issues in this country.
6.2 Description of products
This section describes the products offered by the business in detail. The
proposed products or services should be related to the needs and wants of
the target customers.
25
Table 6.2.1 Product description
Product Description
Features  Have 14 tablets in one sack.
 Tablet is round shape.
 Each tablet has weight 4mg lozenge.
 One sack has weight 56mg.
 The tablet is chocolate colour.
 Each tablet is being wrapped by another plastic paper.
 Variety of flavour such as strawberry, tiramisu, chocolate
and white chocolate
Materials  Nicotine polacrilex
 Strawberry, chocolate, tiramisu, white chocolate flavour
 Honey
 Tiramisu powder, cocoa powder, dark chocolate
 Vegetable fat
 Milk powder
 Buttercup
 Additive flavour allowed -E21
 Aspartame
 Mannitol E 421
 Sodium
26
Benefits  Diabetes people can eat this because we have white
chocolate and honey flavour which is less sugar material.
 Reduce the number of smoker.
 Reduce health critical issue.
 Create healthy global community.
Table 6.2.2 Product illustration
Figure 3: This is a sample of chocolate niquitine looks like.
27
6.3 Target market
6.3.1 Geographic Segmentation
 District
Our target market place is in Malaysia in Southern area states in
Selangor, we are more focusing in Shah Alam and Puchong. We
choose this area because there are huge residents as there been
recorded by Majlis Bandaraya Shah Alam (MBSA) and Puchong,
Selangor is under Majlis Perbandaran Subang Jaya (MPSJ) around
200 000 of residents in Shah Alam and 100 000 in Puchong.
6.3.2 Demographic Segmentation
 Age
We aim for customers with age range 13 years old and above. We
choose this range because the youngsters nowadays are smoker
even they still at the primary school. So we aim for 13 years and
above to get started with quit smoke.
 Gender
This chocolate niquitine can be taken by females and males. This is
because not only male’s smokes today, females also do smokes.
28
 Level of Income
This product is affordable for all people with all range of income.
Even though, a student can buy our product with the affordable
prices according to their income. We are also aim for students,
factory workers, officers, lecturer and any other occupations.
6.4 Market size
6.4.1 Population table
Table 6.4.1.1 Shah Alam, Selangor
Type of No of outlet No of items Price/unit Total
outlet to needed (RM) (RM)
(unit)
Retailer 25 12 41.00 12,300.00
Shopping 10 28 41.00 11,480.00
Mall
Mini Market 6 16 41.00 3,936.00
Wholesaler 15 15 41.00 9,225.00
TOTAL 71 36,941.00
29
Table 6.4.1.2 Puchong, Selangor
Type of No of outlet No of items Price/unit Total
outlet to needed (RM) (RM)
(unit)
Retailer 15 15 41.00 9,225.00
Shopping 5 25 41.00 5,125.00
Mall
Mini Market 9 11 41.00 4059.00
Wholesaler 10 15 41.00 6,150.00
TOTAL 66 24,559.00
Note:
1 unit = 1 box
1 box = 10 sacks
1 sack = 14 tablet
Price per sack = RM 4.10
Price per box = RM 41.00
6.4.2 Total market size
Total market size = RM 36,941.00 + RM 24,559.00
= RM61,500.00 per month
30
6.5 Competitors
6.5.1 Identifying competitors
Table 6.5.1 Competitive analysis
Competitors Strengths Weaknesses
Desquera  International  In liquid
Worldwide SDN. product  Small amount
BHD (S’DETOX)  Easy to bring  Not a good taste
anywhere
 Any time anywhere
to be consume
Johnson &  Variety of product  One flavour only
Johnson Sdn Bhd such as patches,  Did not has ‘Halal’
(NICORETTE) tablet and certificate
freshmint.  Expensive
 International
product.
 Established brand.
GSK  Well known  One flavour
Company(Niquitin) product  Not have specific
 Variety of product age
such as tablet of  Did not have halal
niquitin and patches certificate
 Easy to consume
31
6.5.2 Ranking of the competitors
Table 6.5.2 Ranking of the competitors
Rank No Competitors
1 Desquera Worldwide Sdn.Bhd
2 Johnson & Johnson Sdn Bhd
3 Glaxo Smith Kline (GSK) Company
6.6 Market Share
6.6.1 Market share before the entry of ChocNiq Enterprise.
Table 6.6.1 Market share before the entry of ChocNiq Enterprise.
Competitor Before entrance Amount
(%) (RM)
Desquera Worldwide 60 369,000.00
Sdn.Bhd
Johnson & Johnson Sdn 30 184,500.00
Bhd
Glaxo Smith Kline 10 61,500.00
Company (GSK)
TOTAL 100 615,000.00
32
Percentage of Market Share Before the entry of
ChocNiq Enterprise
10%
Desquera Worldwide
Sdn.Bhd
30% Johnson & Johnson
60% Sdn Bhd
Glaxo Smith Kline
Company (GSK)
Figure 6.6.1: Pie chart market share before the entry of ChocNiq Enterprise.
33
6.6.2 Adjusted market share after the entry of ChocNiq Enterprise.
Table 6.6.2 Market share after the entry of ChocNiq Enterprise.
Competitor After Amount Percentage of
entrance (RM) loss (%)
(%)
Desquera 55 338,250.00 5
Worldwide Sdn.Bhd
Glaxo Smith Kline 10 61,500.00 -
Company (GSK)
Johnson & Johnson 25 153,750.00 5
Sdn Bhd
ChocNiq Enterpirse 10 61,500.00 -
TOTAL 100 61,500.00 10
34
Percentage of Market Share after the entry of
ChocNiq Enterprise
10%
25% Glaxo Smith Kline
Company (GSK)
Desquera Worldwide
Sdn.Bhd
ChocNiq Enterprise
10% 55%
Johnson & Johnson Sdn
Bhd
Figure 6.6.2: Pie chart market share after the entry of ChocNiq Enterprise.
35
6.7 Sales forecast
Table 6.7 Sales Forecasting
Month Sales Forecast (RM)
1 61,500.00
2 61,500.00
3 61,500.00
4 61,500.00
5 61,500.00
6 61,500.00
7 61,500.00
8 61,500.00
9 61,500.00
10 61,500.00
11 61,500.00
12 61,500.00
Year 1 738,000.00
Year 2 811,800.00
Year 3 933,570.00
36
6.8 Market strategy
6.8.1 Product
 Quality
ChocNiq quality is at the moderate rate as the chocolate
would be melt and expired as it is can be lasting one year for
its durability. ChocNiq reliability depends on the amount of the
nicotine in each chocolate. The small amount of nicotine we
use, would decreased the number of smoker.
 Design
The design of our packaging is the sign of ChocNiq with
background colour is peach, red and the ChocNiq letter with
brown. This design is different from others as its show our
own product and creativity.
 Packaging
We pack chocolate niquitine in one sack. Each sack has
fourteen (14) tablets. We sent to our wholeseller and retailer
by box. Each box has 10 sacks.
37
 Protection
As we want to protect our product, we wrapped each of the
chocolate. This can prevent our product from damage. The
packaging must be able to protect our product during the
process of transportation, storage, display and sales until the
product is ready to use.
 Product safety
We have consumer awareness and stringent regulations,
businesses with childproof and temper-resistant. Our
consumer should read the product safety first before eat it.
This could prevent any harm to our consumer.
 Labelling
Our product has a usage information or warning, about
manufacturer, barcode and halal logo. This would show our
unique and copyright. This usage information should be read
first before consume, different age level consume different
amount of tablet. Manufacture is about where this product
could be place in. We also state the ingredients of our
ChocNiq as labelling.
38
6.8.2 Price
The price of ChocNiq is the amount of money charged to the
consumer for a particular purchase. As the only element in the
marketing mix that generates revenue, we used cost-based pricing.
Cost-based pricing is the simplest and commonly used pricing
strategy. Cost-based pricing is based on the total cost product plus
a standard mark-up. The mark-up is the profit margin that is desired
from the sales of product. The decision on the percentage mark-up
is made based on average profit margin in the industry and the
numbers of competitors in the same area or in the same industry.
The cost-based pricing is calculated as below :
Price = total cost per unit + mark-up
=RM34.00 + (20% × RM34.00)
=RM34.00 + RM6.80
=RM40.80
39
6.8.3 Place
We choose channel 4:
manufacturer → wholesaler → retailer → consumer
Our manufacturer is located in Puchong, Selangor. Our
wholesalers at Shah Alam are Giant, Tesco, Aeon Big Mall, and
Plaza Alam Central. While at Puchong are Carre Four and Tesco.
Retailers for our product are Watsons, Guardians and Pharmacy in
Puchong and Shah Alam. Our consumer would be residents near
Puchong and Shah Alam areas.
6.8.4 Promotion
We are preferred to use the advertising. We could use the printed
media such as newspaper and outdoor advertisement such as
billboard to promote our product in five or six month. We also could
use the broadcast media such as television to introduced how
effective our product to the consumer.
 Outdoor advertisement
40
 Printed media
We choose Metro as our printed media. Metro is now known
as the best seller newspaper in Malaysia. This newspaper will
promote our product in their newspaper as many people buy
the newspaper.
 Broadcast media
We choose television as our broadcast media. The television
we choose is TV3. TV3 is the most effectively to promote our
product as it is the no.1 broadcast media in Malaysia. We
could use this as our advantage to attract consumer.
41
 Internet
We use World Wide Web as our internet promotion. This is
because as the internet is on your fingers tip.
42
6.9 Organization Chart for Marketing Department
Figure 6.9 Organizational Chart
Marketing Manager
Azrieyana Zahira Binti
Mohd Zamri
Sales Promoter Clerk
Table 6.10 List of Marketing Personnel
Position No of Personnel
Marketing Manager 1
Clerk 1
Sales Promoter 1
43
Table 6.11 Task and Responsibilities of Marketing Personnel
Position Task and Responsibilities
Marketing  Identify potential markets
Manager  Oversee new products introductions
 Develop pricing strategies
 Supervise people
 To be responsible for developing and maintaining marketing
strategies to meet agreed company objective.
 To evaluate customer research, market conditions,
competitor’s data and implement marketing plan alterations
are needed.
 To oversee all marketing, advertising and promotional staff
and activities.
Clerk  Do clerking work such as typing, photocopy and mailing.
 Ordering all needed an requested office supplies and may
schedule and organize maintenance and check-ups o all the
office equipment.
 Set up spread sheets verify statistical reports for accuracy
and completeness.
44
Sales Promoter  Explain our product to customers.
 Sell the products.
 Promoting the product.
 Supervise the order to the suppliers.
Table 6.12 Schedule of Remuneration plan of Marketing Personnel
Position Qty Monthly EPF SOCSO Total
Salary (RM) (RM) (RM)
(RM) (13 %) (1.75%)
(A) (B) (C) (A)+(B)+(C)
Marketing 1 1200.00 156.00 21.00 1,377.00
Manager
Clerk 1 800.00 104.00 14.00 918.00
Sales 1 900.00 117.00 16.00 1033.00
Promoter
Total 3 2,900.00 377.00 51.00 3,328.00
45
6.13 Marketing Budget
Table 6.13 Marketing Budget
Item Fixed Monthly Other

Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
 Advertisement Board 600.00
 Billboard 700.00
Working capital
 Salary (EPF,SOCSO ) 3443.00
Other Expenses
 Printed Media
-Newspaper 1350.00
 Broadcast Media
-Television 1500.00
 Internet 150.00
TOTAL 1300.00 3443.00 3000.00
46
7. Operational Plan
7.1 Component of Operating Systems
External Environment Forces
INPUT OUTPUT
 Manpower TRANSFORMATION Chocolate
 Raw materials PROCESS
 Machines and Niquitine
Equipment
 Technology
and Methods
 Capital
Feedback
47
7.1.1 Business Input
The input used to produce chocolate niquitine is categories into raw
materials, direct labour, indirect labour and machinery. Raw materials
that are used in making chocolate niquitine are cocoa powder, milk
powder, nicotine, aspartame, mannitol, sodium, vegetable fat, soy
lecithin, butter, honey and several flavour such as strawberry powder,
white chocolate, tiramisu powder, dark chocolate and vanilla. Direct
labour is the employees or workers who are directly involved in the
production of goods or services such as general worker, supervisor
and quality controller. Indirect labour is labour which is not directly
engaged in the manufacture of a product such as technician and
driver. The machinery that are used for production of product are
mixing machine, freezer, boiler and packaging machine
7.1.2 Transformation Process
The transformation process to make our products is we mix cocoa
powder, butter, honey, milk powder, vegetable fat, soy lechitin,
vanilla, aspartame, mannitol, sodium and nicotine in boiling water.
Then, the mixtures is put in tray and harden in freezer until half solid.
Water is boil to make flavour. The flavour is put into half solid
chocolate and chocolate is put in the freezer.
48
7.1.3 Output
The end of process product is it become the chocolate that can help
smoker to quit smoking. Our product brand is ChocNiq which choc
stand for chocolate and niq stand for niquitine. The quality of
Chocolate Niquitne is tastier than other product such as NiQuitin. It
also has many flavours such as tiramisu, strawberries and also has
white chocolate and dark chocolate. ChocNiq also get halal
certificate by JAKIM.
7.1.4 Feedback
We get customers feedback by surveying around Shah Alam and
Kuala Lumpur by giving questioner to citizen of Shah Alam and
Kuala Lumpur. We get good feedback from customer. Most of them
like our chocolate and some of them interested to buy our products.
7.1.5 External Environment
External environment that our business consider are economics,
new technology, socio-culture factors, customers, suppliers,
existing competitors and new entrants as well as substitute
products that compete for the same customers.
49
7.2 Process Planning for Manufacturing
7.2.1 Symbol of Process Chart
SYMBOL TYPES OF ACTIVITY DESCRIPTION
Operation Activity that modify, transform or

give added value to the input.
Transportation Transport activity occur when

materials or goods are
transported from one point to
another.
Inspection Activity that measure the

standard of the in-process
material, finished products or
services.
Delay Process is delayed because in

process materials are waiting
for next activity
Storage Finished product or goods are

stored in the storage area or
warehouse
50
7.2.2 Process flow chart (one tablet of Chocolate Niqiutine)
Receivve raw materials from suppier.
Transfer raw materialto the measure area
Check the quality of raw materials
Measure all the ingredient
Boiling the water
Put cocoa powder, butter into the boiling water
Add the honey and milk powder into the mixture and mix it well.
Put the mixture into the tray
Harden the mixture in the freezer until it half solid.
Boil the water.
Put the flavour powder into boiling water and mixed it well.
51
Take out the chocolate from the freezer.
Pour the flavour into chocolate tray
Harden the chocolate in the freezer
Pack the product
Keep the product in the store
52
7.2.3 Activity chart
Activity Man Machine Time

Receive raw materials from  General worker 1 minutes
supplier
Transfer raw material to the  General worker 1 minutes

measure area
Check the quality of raw  Quality control 5 minutes

materials officer
Measure all the ingredient  Supervisor Electrical weighting 8 minutes

machine
Boiling the water  General worker Boiler machine 3 minutes
Put cocoa powder and butter  General worker Mixing Machine 3 minutes
into the boiling water
Add the honey, milk powder,  General worker Mixing Machine 2 minutes
vegetable fat, soy lechitin,
vanilla, aspartame, mannitol,
sodium, and nicotine into the
mixture and mix it well
Put the mixture into the tray  General worker 3 minutes
Harden the mixture in the  General worker Freezer 3 minutes

freezer until it half solid
Boiling the water  General worker Boiler machine 3 minutes
53
Put the flavour powder into the  General worker Mixing Machine 2 minutes
boiling water and mix it well
Take out the chocolate from  General worker Freezer 1 minutes

the freezer
Pour the flavour into chocolate  General worker 1 minutes

tray
Harden the chocolate in the  General worker Freezer 3 minutes

freezer
Transfer solid chocolate to  General worker 1 minutes

packaging area
Pack the chocolate  General worker Packaging machine 5 minutes
Total time 45 minutes
54
7.3 Operations Layout
7.3.1 Layout based on the product
Putting into tray
Finished Goods Office
Store Mixing Area
Toilet Room
Praying Room
Freezer Area
Packaging
Measure Area
Store for new
Boiling Area
material
55
7.4.1 Sales forecast per month
Output per month
Average sales forecast per month = sales forecast 1 year / 12
= RM 738,000.00 / 12
=RM 61,500.00
The sales price = Cost per unit + (20%cost per unit
= RM 34.00 + 6.80
= RM 40.80
≈ RM 41.00
Number of output per month = average sales forecast / sale price
per unit
= RM 61,500.00/ RM 41.00
=1500 units per month
7.4.2 Number of output per day
If the number of working days per month is 24 days (6 days/week)
= 1,500 units / 24 days
= 62.5units per day
≈ 63 units per day
7.4.3 Number of units per hour
Daily working hour = 9 hours
= 63 units / 9 hours
= 7 units per hour
56
7.5 Material Planning
7.5.1 Material Requirement Planning
7.5.1.1 Raw Material Required per Month (Bill of Material)
No Material Quantity Safety Total Material Price/Unit Total
(kg) Stock Requirement (RM) Price
(RM)
1 Milk Powder 700 25 725 3.00 2,175.00
2 Cocoa Powder 1,000 50 1,050 2.50 2,625.00
3 Vegetables fat 250 12.5 262.5 3.00 787.50
4 Soy Lecithin 1,000 50 1050 3.00 3,150.00
5 Nicotine, 500 25 525 3.50 1,837.50
aspartame,
mannitol,
sodium
6 Strawberry 1,000 50 1,050 2.50 2,625.00
powder
7 Tiramisu 1,000 50 1,050 2.50 2,625.00
powder
8 Buttercup 500 15 315 2.00 1,030.00
9 Honey 500 25 525 5.00 2,625.00
10 Dark chocolate 1,000 50 1,050 3.00 3,150.00
11 White Chocolate 1,000 50 1,050 3.00 3,150.00
12 Vanilla 500 25 525 2.00 1,050.00
Total 26,830.00
57
7.5.2 Identify supplier
Material Material
Honey Young Bees Sdn Bhd
No.7, Jalan Kinrara 4/13,
Taman Kinrara 4,
47100 Puchong,
Milk Kreamerz Enterprise
124,Taman Taming Jaya ,
43300 Seri Kembangan,
Cocoa powder, Strawberry Jutawan Muda Enterprise
powder, Vegetable Fat No. 50, Aras B, Jalan Sentosa 5, Taman Bayu Tinggi,
41300 Klang,
Soy lecithin, Tiramisu Wh Resources
powder No. 88, Jalan Beringin 2 Kawasan 2,
42700 Banting,
Selangor Darul Ehsan,
Nicotine, aspartame, GlaxSmithKline Cunsomer Industrial Estate
mannitol Lot 89, Jalan Enggang,
Ampang/Ulu Kelang Industrial Estate,
54200 Selangor Darul Ehsan.
58
Sodium Sodium Solution Sdn Bhd,
2C,Lrg Abdul Manan 2,
41050 Meru,
Selangor Darul Ehsan
7.6 Machine and Equipment Planning
7.6.1 Amount of machine & equipment required
Planned Rate of Production per day X Standard production time
Machine productive time per day
 Mixing machine
63 X 8 min
540 min (9 hours x 60 minutes)
= 0.93
= 1machine
 Boiling machine
63 X 8 min
= 0.93
= 1 machine
 Packaging machine
63 X 8 min
= 0.93
≈ 1 machine
59
 Electrical Weighting machine
63 X 8 min
= 0.93
≈1 machine
 Freezer machine
63 X 8 min
= 0.93
≈ 1 machine
7.6.2 List of machine & equipment
Machine No of machine
Mixing machine 1
Freezer 1
Packaging machine 1
Electrical Weighting 1
Boiler Machine 1
TOTAL 5
60
7.6.3 List of machine supplier
Machine Supplier
Mixing Solutionpack Machinery (M) Sdn Bhd
machine, 123B Jalan 25, Taman Melaka Raya,
Packaging Melaka
machine
Freezer Frigair company
machine No 12, Jalan Dewan,
Off Jalan Tampai, Johor Baharu,
Johor
Electrical P enscale Technology Sdn Bhd
Weighting AS-00-07, Goodyear Court 10, Jalan Persiaran Mulia,
47610 UEP, Subang Jaya,
Selangor.
Boiler Inmech(m) Sdn Bhd
Machine No 94, Jalan SS 24/2, Taman Megah,
47301 Petaling Jaya,
Selangor.
61
7.6.4 Machine and Equipment
Item Quantity Price/unit Total Cost
(RM) Monthly
(RM)
Mixing Machine 1 750.00 750.00
Freezer Machine 1 4,000.00 4,000.00
Packaging Machine 1 250.00 250.00
Electrical 1 300.00 300.00
Weighting
Boiler Machine 1 750.00 750.00
TOTAL 6,050.00
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62
7.7. Manpower Planning
7.7.1 Organization Chart for Operation Department
Figure 7.7.1 Organizational Chart
Operation
manager
Direct Indirect
Labour Labour
General Quality
Supervisor Technician Driver
worker Control
7.7.2 Amount of direct labour required
Planned Rate of Production per day X Standard production time
Machine productive time per day
 Quality Control Officer
63 X 5 min
540 (9hours x 60 minutes)
63
= 0.58
≈1 officer
 Supervisor
63 X 8 min
= 0.93
≈ 1 supervisor
 General worker
63 X 32 min
= 3.73
≈4 workers
** Standard production time = one process cycle in minute / quantity product per
cycle
7.7.3 List of Operation Personnel
Position No of personel
Quality Control Officer 1
Supervisor 1
General Worker 4
64
TOTAL 6
7.7.3.1 Schedule of task and responsibilities
Position Task and Responsibilities
Operational  Direct and coordinate activities of businesses or
Manager departments concerned with the production, pricing, sales,
and/or distribution of products.
 Manage staff, preparing work schedules and assigning
specific duties.
 Review financial statements, sales and activity reports, and
other performance data to measure productivity and goal
achievement and to determine areas needing cost
reduction and program improvement.
 Establish and implement departmental policies, goals,
objectives, and procedures, conferring with board
members, organization officials, and staff members as
65
necessary.
 Determine staffing requirements, and interview, hire and
train new employees, or oversee those personnel
processes.
 Monitor businesses and agencies to ensure that they
efficiently and effectively provide needed services while
staying within budgetary limits.
Quality  Plans and directs activities concerned with development,
Control application, and maintenance of quality standards for
Officer industrial processes, materials, and products.
 Develops and initiates standards and methods for
inspection, testing, and evaluation, utilizing knowledge in
engineering fields such as chemical, electrical, or
mechanical.
 Devises sampling procedures and designs and develops
forms and instructions for recording, evaluating, and
reporting quality and reliability data.
 Develops and implements methods and procedures for
disposition of discrepant material and devises methods to
assess cost and responsibility.
 Directs workers engaged in measuring and testing product
66
and tabulating data concerning materials, product, or
process quality and reliability.
 Compiles and writes training material and conducts training
sessions on quality control activities.
Technician  Bear direct responsibility and accountability for the
confidentiality, integrity, and availability of information
technology infrastructure of factory
 Acquire and maintain knowledge of the information
collected, stored, manipulated, transmitted, or otherwise
handled by the unit(s) and/or service(s) in order to support
factory and company mission.
 Acquire and maintain knowledge of the classification level
of the information being handled, in order to understand the
sensitivity of the information and to apply appropriate
safeguards.
 Acquire and maintain knowledge of the security risks
67
inherent in the technologies and services supported.
Supervisor  Supervisors must be knowledgeable about potential or
actual health and safety hazards in the workplace and
advice workers about these hazards. This can be
accomplished by completing a Position Hazard
Communication Form with each staff member.
 Supervisors must ensure that equipment; materials and
protective devices required by regulation are provided to
workers and maintained in good condition.
 Supervisors must ensure that workers follow workplace
procedures.
 Supervisors must provide information, instruction and
supervision to a worker to protect the health or safety of the
worker.
 Supervisors must Supervisors must ensure that an up-to-
date inventory is maintained of all designated substances,
hazardous materials and hazardous physical agents
present in the workplace.
 Supervisors must ensure that all hazardous materials
present in the workplace are identified and labelled in the
manner prescribed by regulations such as the WHMIS
Regulation.
68
General  take reasonable care of the health and safety of
Worker themselves and of others who may be affected by what
theq3y do or do not do
 cooperate with the employer on health and safety matters
 not misuse any equipment that is provided for safety
purposes (eg fire extinguishers or safety goggles)
 follow instructions from the employer on health and safety
matters and attend relevant health and safety training
 Report hazards and defects observed in the workplace.
Driver
 Sent all of our finished goods towards the retailer,
wholesaler, mini market, Shopping Mall.
 Lift up all of our finished goods to the lorry
 Make sure loads are correctly placed and secured to avoid
damage to the truck or goods
 Perform pre- and mid trip vehicle and security inspections
 Carry out basic vehicle maintenance
 Drive vehicle to their destinations and unload
 Carry out administrative duties, such as checking items
against the inventory, recording damage, collecting
payments and issuing receipts.
69
7.7.4 Schedule of remuneration
Position No. Monthly EPF SOCSO Amount
Salary (RM) Contribution ( 1.75% )
(13%)
(RM) (RM) ( RM )
Operation 1 1,300.00 169.00 22.75 1,491.75
manager
Quality Control 1 1,000.00 130.00 17.50 1,147.50
Officer
Supervisor 1 700.00 91.00 12.25 803.25
General worker 4 600.00 78.00 7.88 688.50
Driver 1 610.00 79.30 10.70 700.00
Technician 1 784.30 102.00 13.70 900.00
TOTAL 5,731.00
70
7.8 Overhead requirement
7.8.2 Operations Overhead (indirect labour/indirect
material/insurance/maintenance and utilities)
No Types of Overhead Monthly
Cost (RM)
1 Electricity 4,000.00
2 Water 1,500.00
3 Rental 10,000.00
4 Telephone 500.00
5 Internet 300.00
6 Cleaner 500.00
7 Maintenance Machine 250.00
8 Box of Transportation 250.00
71
TOTAL 17,050.00
7.9 Total Operations Cost
Total Operation Cost = Direct Material Cost (total raw material) + Direct
Labor Cost (total remuneration) + Overhead Cost (total operations overhead)
= 26,830.00+ 5,731.00 + 17,050.00
= RM 49,611.00
7.10 Cost per unit
Cost per unit = Total Operations Cost (RM)
Total number of Output (Output per month)
= 49,611.00 / 1500
=RM 33.074
≈RM 34.00
7.11 Productivity Index (PI)
72
Productivity Index = Total value of Output (Sales forecast per month)
Total Value of input (Total Operation Cost)
= 61,500.00 / 49,611.00
= 1.24
7.12 Business and operation hours
Business hour = 9 hours per day (8.00 a.m until 6.00 p.m)
Operating hour = 9 hours per day (8.00 a.m until 6.00 p.m)
Working days = 24 days / month
7.13 License, permits and regulations required
7.13.1 Business license
A business license can be obtained from the local authorities. We
register our business licence to Majlis Perbandaran Puchong since
our business is carried out in Puchong. Along with this licence, our
business can be operating 2 week after the licence has been
approved. This licence also to make sure that our business is halal
and get a permission from the authorities.
7.13.2 Food manufacturing license
Chocniq is a company which produce a food that called as chocolate
niquitin. A licence to operate a food-processing factory is obtained
from the District Health Department, Town or City Council. The
relevant body will inspect the cleanliness of the factory and food
73
products before issuing a licence. This to ensure that our product are
safe for consumer to consume.
7.13.3 Environment license
ChocNiq is a chocolate which contain chemical substance such as
nicotine, aspartame, mannitol and sodium and also medical product
for smoker. We have to register our business with Department of
Environment and Department of Health Malaysia, since our business
produce medical product which we are using chemical substance in
our product. This chemical substances will not be used more than
the ratio of the chemical to be put in the chocolate.
74
7.14 Operations Budget
Item Fixed Monthly Other
Assets Expenses Expenses
(RM) (RM) (RM)
Fixed Asset
Machine and 10,000.00
Equipment
Lorry 30,000.00
Working Capital
Salary(EPF,SOCSO) 6,082.00
Other Expenses
Utiities 17,750
75
Raw material 26,145.00
Lorry services 500.00
Diesel 150,00
Pre-Operations
Overhead 17,750.00
License registration 550.00
Road Tax 700.00
TOTAL 59,000.00 6,082.00 44,545.00
GRAND TOTAL 109,627.00
8. Administration Plan
Figure 8.1 Organizational Charts
GENERAL MANAGER
(Nurhusna Binti Mohd Hapiz)
ADMINISTRATIVE MANAGER FINANCIAL MANAGER

(Nurul Fathihah Binti Hanif) (Sharmeen Binti Syazwan Lai)
76
Table 8.2 List of Administrative Personnel
Position No. of Personnel
General Manager 1
Administrative Manager 1
Financial Manager 1
Total 3
Table 8.3 Task and Responsibilities
Position Task & Responsibilities
General  Give instruction and conduct employee to perform their work

Manager
 Ensure the organization to get the profit back
 Ensure the employee to complete their work
 Develops strategic plan by studying technological and financial
opportunities,presenting assumptions also recommending
objectives.
 Accomplishes subsidiary objectives by establishing plans,
budgets, and results measurements, allocating resources,
reviewing progress also making mid-course corrections.
 Coordinates efforts by establishing procurement, production,
77
marketing, field, and technical services policies and practices
with coordinating actions with corporate staff.
 Builds company image by collaborating with customers,
government, community organizations and employees also
enforcing ethical business practices.
 Maintains quality service by establishing and enforcing
organization standards.
 Contributes to team effort by accomplishing related results as
needed.
Administrative  Responsible for training and evaluating staff.

Manager
 Preparing the salary shareholder of company.
 Interview, select and hire new staff.
 Accomplishes staff results
 Provides supplies by identifying needs for reception,
switchboard, mailroom, and kitchen also establishing policies,
procedures, and work schedules.
 Provides communication systems by identifying needs,
evaluating options and maintaining equipment also approving
invoices.
 Purchases printed materials and forms by obtaining
requirements with negotiating price, quality, and delivery also
approving invoices.
78
 Provides historical reference by developing and utilizing filing
and retrieval systems.
 Improves program and service quality by devising new
applications and updating procedures also evaluating system
results with users.
 Achieves financial objectives by anticipating requirements;
submitting information for budget preparation , scheduling
expenditures also monitoring costs with analyzing variances.
 Maintains continuity among corporate, division, and local work
teams by documenting and communicating actions,
irregularities, and continuing needs.
Financial  Ensure the company maximizes the profit

Manager
 Preparing in the company’s budget and finance statement
 Control an organization's assets, including its investments and
cash, to maximize their efficient use
 Analyze sales, expenses and economic trends to prepare
financial reports and forecasts
Table 8.4 Schedule of Remuneration
Position No. of Monthly EPF SOCSO Total

employee Salary (RM) (RM) (RM) (RM)
79
General 1 1,700.00 221.00 30.00 1,951.00
Manager
Administrative 1 1,500.00 195.00 27.00 1,722.00

Manager
Financial 1 1,500.00 195.00 27.00 1,722.00

Manager
Total 4,700.00 661.00 84.00 5,395.00
8.5. Office Furniture, Fitting and Office Supplies
Table 8.5.1 List of Office Furniture and Fittings
Item Quantity Price Per Unit Amount

(RM) (RM)
Computer 5 1,500.00 7,500.00
Table 5 1,200.00 6,000.00
Chair 7 100.00 700.00
File Cabinet 2 300.00 600.00
Printer 2 200.00 400.00

(Photostat &
Scanner)
Telephone with fax 1 350.00 350.00

machine
80
Air Conditioner 2 1,000.00 1,000.00
Whiteboard 2 100.00 200.00
Dustbin 2 3.00 6.00
Total 16,756.00
Table 8.5.2 List of Office Supplies
Item Quantity Price Per Unit Amount

(RM) (RM)
Pen marker 10 3.00 30.00
Wall clock 2 5.00 10.00
Name card 5 50.00 250.00
Curtain 3 60.00 180.00
Water Cooler 1 700.00 700.00
Total 1,170.00
81
Table 8.6 Administration Budget
Item Fixed Assets Monthly Other

(RM) Expenses Expenses
(RM) (RM)
Fixed Asset
 Office equipment 16,758.00
 Furniture and Fittings 5,500.00
 Renovation
1,500.00
 Signboard
800.00
Working capital
 Office Supplier 1,170.00
 Salary(EPF,SOCSO ) 5,395.00
 Rental ( Office and factory 6,000.00
building)
 Insurance Building 1,000.00
 Utilities 500.00
Other Expenses
 Deposit (rental & utilities) 1,500.00
 Business License 705.00
82
TOTAL 24,558.00 14,065.00 2,205.00
GRAND TOTAL 40,828.00
9. Financial Plan
9.1 Operating Budget
9.1.1 Administrative Department
ADMINISTRATIVE BUDGET
Monthly
Particulars F.Assets Exp. Others Total
Fixed Assets
Land & Building - -
Office and Equipment 16,758 16,758
Furniture & Fitting 5,500 5,500
Renovation 1,500 1,500
Signboard 800 800

Working Capital
Office Supplier 1,170 1,170
Salary(EPF&Socso) 5,395 5,395
Insurance Building 1,000 1,000
Utilities 500 500
Rental 6,000 6,000
83
- -
- -
Pre-Operations & Other Expenditure
Other Expenditure -
Deposit (rent, utilities, etc.) 1,500 1,500
Business Registration & Licences 705 705

Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure - -
Total 24,558 14,065 2,205 40,828
9.1.2 Marketing Department
MARKETING BUDGET
Monthly
Fixed Assets
Advertisement 600 600
Billboard 700 700
- -
- -
Working Capital
Salary(EPF&Socso) 3,443 3,443
- -
- -
- -
- -
- -
- -
84
Other Expenditure 3,000
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -

Vehicle - -
Other Pre-Operations Expenditure - -
Total 1,300 3,443 3,000 4,743
9.1.3 Operations Department
OPERATIONS BUDGET
Monthly
Fixed Assets
Vehicle 30000 30,000
Machines & Equipment 6050 6,050
-
Working Capital
Raw Materials 26,830 26,830
Carriage Inward & Duty - -
Salaries, EPF & SOCSO 4,131 4,131
Vehicle Services 300 300
Diesel 100 100
- -
- -
85
Other Expenditure -
Deposit (rent, utilities, etc.) - -
Business Registration & Licences 250 250

Vehicle 550 550
Other Pre-Operations Expenditure 17,050 17,050
Total 36,050 31,361 17,850 85,261
9.2 Project Implementation Cost and Sources of Finance
ChocNiq.Enterprise
PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE
Project Implementation Cost Sources of Finance
Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Assets
Land & Building
Office and Equipment 16,758 16,758
Furniture & Fitting 5,500 5,500
Renovation 1,500 975 525
Signboard 800 800
Advertisement 600 600
Billboard 700 700
Vehicle 30,000 15,000 15,000

Machines & Equipment 6,050 3,356 2,694
Working
Capital 1 months
Administrative 14,065 14,065
Marketing 3,443 3,443
Operations 31,361 31,361
86
Pre-Operations & Other
Expenditure 23,055 750 22,305
Contingencies 5% 6,692 6,692
TOTAL 140,524 100,000 18,219 22,305
87
Figure 1: Business Registration certification sample
88
Figure 2: Sample of ChocNiq Enterprise signboard
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Chocniq

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ENT 300

1. NURHUSNA BINTI MOHD HAPIZ 2011875162 012-5260341

2. AZRIEYANA ZAHIRA BINTI MOHD ZAMRI 2011416916 014-7368527

3. NUR FATHIN AFIFAH BT MAH HASSAN 2011683564 010-4306126

4. NURUL FATHIHAH BINTI HANIF 2011429742 017-5468035

5. SHARMEEN BINTI SYAZWAN LAI 2011893794 012-2981651

LECTURER NAME: MADAM HASYEILLA BINTI ABDUL MUTALIB

1.2 Nature of Business

1.4 Location of the business

1.5 Date of business commencement

1.6 Factor in selecting the proposed business

1.7 Future prospects of the business

2. Purpose of preparing the business plan 4-5

2.1 To evaluate the project viability and growth potential

2.3 To act as a guideline for the management of the proposed business

2.4 To allocate business resources effectively

3. Business Background 6-8

3.1 Vision and Mission

3.2 Organizational Chart

3.3 Logo and Motto

4. Background of Partnership 9-14

4.2 Administration Manager

4.3 Marketing Manager

4.4 Operation Manager

4.5 Financial Manager

5. Location of the Business 15-18

5.1 Physical location of the project

5.3 Basic amenities

6. Marketing Plan 19-39

6.1 Marketing Objectives

6.2 Description of products

6.3 Target market

6.3.1 Geographic Segmentation

6.3.2 Demographic Segmentation

6.4 Market size

6.4.1 Population table

6.4.2 Total market size

6.6 Market Share

6.6.1 Market share before the entry of ChocNiq Enterprise.

6.6.2 Adjusted market share after the entry of ChocNiq Enterprise.

6.7 Sales forecast

6.8 Market strategy

6.9 Organization Chart for Marketing Department

6.10 Manpower Planning

6.11 Schedule of Task and Responsibilities

6.12 Schedule of Remuneration

6.13 Marketing Budget

7. Operational Plan 40-67

7.1 Component of Operating Systems

7.1.1 Business Input

7.1.2 Transformation Process

7.1.5 External Environment

7.2.1 Process flow chart (one tablet of Chocolate Niqiutine)

7.2.2Symbol of Process Chart

7.2.3 Activity chart

7.3 Operations Layout

7.3.1 Layout based on the product

7.4 Production Planning

7.4.1 Sales forecast per month

7.4.2 Number of output per day

7.4.3 Number of units per hour

7.5 Material Planning

7.5.1 Material Requirement Planning