GMS 315B GRP 6


1. Introduction to the Middle East & North Africa The Middle East and North Africa (MENA) is an economically and socially diverse region that includes both the oil-rich economies in the Gulf and countries that are resource-scarce in relation to their population. For the purposes of the presentation, the presenting group has decided to go with the World Bank’s definition of MENA which comprises of 20 countries: Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Malta, Morocco, Oman, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates, West Bank and Gaza and Yemen. These 20 countries are collectively home to more than 355 million people from varied religions and backgrounds.1

Map of the MENA Region* *According to the World Bank, Western Sahara and Mauritania are not included in the MENA. Iran (area east of Iraq) is included.

The following is some macroeconomic data2 of the MENA region at a glance:


World Bank Website,,menuPK:247603~pagePK:158889~piPK:146815~theSite PK:256299,00.html


Data obtained from and the CIA World Fact Book.

Prepared by: Kevin Chan, Chua Yu Yan, Koh Ling Yi, Priscilla Ng and Walter Yeo


com/viewer?a=v&q=cache:nJVe46UjMQwJ:www. Priscilla Ng and Walter Yeo 2 . attractive consumer market Kuwait: High GDP per capita. Capital Research Report Prepared by: Kevin Chan.GMS 315B GRP 6 CRITIQUE/BACKGROUNG REPORT: FAST FOOD IN MENA 2.3 3.8bn in 2009. On the food service establishment front. increase in number of working women · Increasingly westernized habits · High average population growth (2%) · Restaurants are a primary source of entertainment for families in the GCC (Gulf Cooperation Council) markets · Sizable & growing food market. Koh Ling currently valued at USD44. risks and markets within MENA4 Key growth drivers · Large youth base · Changing lifestyles. Regional Food OD_21062010. Egypt. The retail food market in MENA The retail food market in the Middle East and North African region is estimated to be USD87.gulfbase. Low . fast-food franchise business have grown steadily in the MENA region. increased demand more convenience products. Under penetrated as vast majority still prefer traditional fresh food products. Key growth drivers.middle income Saudi Arabia: Accounts for 75% of fast food consumption within the Gulf.6bn in 2009. Pizza Hut and McDonalds) penetrating the market during the last twenty years. Regional Food Report. with several well-known brands (such as Kentucky Fried Chicken. the largest food market. This constitutes 53% of the growing USD165bn retail sales in the region.8bn · Increased ease of doing business Key growth markets within MENA Egypt: Accounts for 51% of food sales in MENA. Chua Yu Yan. The franchise industry in the MENA region was valued at over USD14bn in 2008. accounted for 51% of the food sales in the MENA region with a total food retail value of USD44.pdf+market+share+of+fast+food+restaurants+in+MENA&hl=en&pid=bl&srcid=ADGEESh3mZsWbm2 LYVibFTXeSSF68NqcG5LvIQZBR-u074e3saZT6EljJxzcENLECiZVOqDLtYk7msmKRIoMRZ6AgSYUza_9u4AE2kYY63OWFB5qx83sLXUr2gJe07tSt31sae1Ripr&sig =AHIEtbS9qnuUK095ovQtFQpfdnzccgKirA 4 Kuwait Food Company. Capital Research Report - http://docs. young expatriate population Key risks · Volatility of food prices · Increasing competition · Shortage of arable land and limited water supply in MENA · Skepticism about merits of processed food and quality · Anti-American sentiments 3 Kuwait Food Company.

5 6 Table produced with research from the following sources: . Regional Food . Koh Ling Yi. only a few large players like Kuwait Food Company.GMS 315B GRP 6 CRITIQUE/BACKGROUNG REPORT: FAST FOOD IN MENA 4. Hana International and the Alsaya group dominate the fast food industry. Key fast food players in MENA5 Although there are many restaurants and street-side stalls available in the MENA region. Chua Yu Kuwait Food Company.Herfy main website – http://www.herfy.momen-restaurant. Priscilla Ng and Walter Yeo 3 .Mo’men Main Website – http://www.McDonald’s Arabia – and authors estimates .6 The fast food industry relies heavily on imports as the local food manufacturing sector is underpenetrated due to a shortage of water supply and arable land. Capital Research Prepared by: Kevin Chan.mcdonaldsarabia.

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