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PLUS! NORTH LUZON DESTINATION MAP
ISSUE 3

FREE

SURFING
HAVEN SURFING HOT SPOT
OF THE NORTH

LA UNION’S

CALLAO CAVE
CAGAYAN'S DEPTHS AT ITS BEST RIDING CAGAYAN'S RAPIDS

E XPLORING

WILD RIVER

BULACAN
GEARS UP FOR THE ANNUAL SINGKABAN

Find everything up north - from cultural heritage sites, to excellent cuisine; from fine sandy beaches to cool mountain weather… it’s all there! Covering the four northern regions of the country - Ilocos, Cagayan Valley, the Cordilleras and Central Luzon – North Philippines has much more to offer than people had previously imagined. It is fast becoming the preferred destination for meetings, incentives, conventions and exhibitions because of its great facilities and close proximity to Metro Manila. Just a car ride away. And now, the North is even more accessible with the new North Luzon Expressway (NLEX) and the recently opened Subic-Clark-Tarlac Expressway (SCTEx). Together, let us experience North Philippines. Rediscover the North!

For inquiries, call the North Philippines Visitors Bureau at (632) 637-6798, or any of its affiliate local Conventions and Visitors Bureaus located in Pampanga, Greater Clark, Greater Subic, Tarlac, Pangasinan, Pangasinan West, La Union, Baguio, Ilocos Norte, and Cagayan North (see directory listing at the back of the magazine)

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CRUISE CONTROL
QUICK TIPS FOR EXTREME TRAVEL
Engaging in an extremely memorable travel adventure is a breeze if you follow these important tips.

EXPLORING CALLAO CAVE

PATHWAYS

Spelunking Callao Cave is not difficult but the experience is not compromised.

CENTERSTAGE
TIME AND TIDE WAIT IN LA UNION
Travelers are starting to recognize La Union for its surfing beach, San Juan.

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LA UNION HOTELS

These hotels will make travelers feel like they’ve never left home.

34 WILD RIVER 40 LUNA’S BOUNTY
.

Experience W.W.R. up North

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Ride the waves at the Surfing Capital of the North.

LA UNION’S SURFING HAVEN

ON THE COVER
With friendly waves and more accessible roads, La Union has been a favorite destination for surfing aficionados. With surfing lessons and nice resorts, La Union is a perfect getaway for surfers and even those who just need a break from the bustling city life. Photographed by Abel Baldemor

LA UNION SURFING

An interesting encounter with La Union’s pebble beach in Luna

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CONTINUED

46 NORTH NEWS 48
> MARIAN Voyage of Peace > NPVB Annual Meeting > NPVB welcomes new corporate partners

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EDITOR Ivan Anthony Henares ASSOCIATE EDITOR Robby Benson Torres EDITORIAL & PRODUCTION PICO Integrated Marketing Agency PHOTO CONTRIBUTORS Abel Baldemor, Sol Racelis, Melchor G. Labagala III, Oggie Ramos, Michael Alison R. Alviar, Vazir Querol, Rommel Diaz, Third Gonzales, Farlet Vale, Jerry Chan, Jericson Valle, Gina K. Dycaico CONTRIBUTING WRITERS Christa de la Cruz, Sol Racelis, Kristy Ann Texon, Constantine Agustine, Jerome Baluyut MARKETING DIRECTOR Michelle Bautista ADVERTISING EXECUTIVES Joan Cyril Mallari, Joanna Montoya, Malvin Romero, Anne Chavez, Carla Tolentino, Bobby Buenaflor, Lorena Castro, Cha Fernandez, John Almeda, Rommel Bobiles, Cai Cena, Chee Estanislao
Published quarterly by the North Philippines Visitors Bureau in partnership with PICO Integrated Marketing Agency NORTH PHILIPPINES VISITORS BUREAU 291 St. Joseph Street, Oranbo Drive Pasig City, Metro Manila, Philippines Tel: (632) 637 6798 Fax: (632) 631 1674 Email: northbound@northphilippines.org www.northphilippines.org PICO INTEGRATED MARKETING AGENCY 3/F MDCC Building, 3328 Matanzas Street Palanan, Makati City, Philippines Tel: (632) 970 0318/ 994 0564 Telefax: (632) 832 2067 Email: picomanila@gmail.com www.picomanila.com Opinions expressed here are solely of the writers and not necessarily endorsed by NPVB or PICO. Reproduction of photos in full or in part is prohibited, unless permission is secured from the Editor and the publishers. Every effort has been made to ensure the accuracy of the information contained in this publication. However, NPVB and PICO cannot accept legal responsibility for any error or omission.

SEPTEMBER - NOVEMBER Festivities Calendar

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Dear Friends, Welcome to North Philippines! I invite you to explore the exciting events and destinations that make north Philippines a great place to visit anytime of the year. In order to help our visitors, the North Philippines Visitor Bureau (NPVB), a private sector tourism organization that aims to boost tourism in the Ilocos Region, Cagayan Valley, the Cordilleras and Central Luzon through meetings, incentives, conventions and exhibitions (MICE), comes out with its third issue of Northbound Magazine, a free quarterly visitors’ guide to the region. The third issue of Northbound features the La Union Convention and Visitors Bureau (LUCVB), the Cagayan North Visitors Bureau (CNCVB), and various adventure destinations and activities in North Philippines including white water rafting, kayaking, surfing, trekking and spelunking. The magazine also features destinations and activities in other provinces of north Philippines such as the Singkaban Festival in Bulacan. This third issue is also special as the NPVB welcomes Victory Liner, Inc. and Robinsons Land Corporation as partners in the promotion of tourism in north Philippines. To Victory Liner and Robinsons Land, NPVB and its network of Conventions and Visitors Bureaus give you its heartfelt thanks. We look forward to a fruitful year for north Philippines tourism. We are sure you will enjoy this third issue of Northbound Magazine. Once again, welcome to north Philippines, where we invite you to enjoy the natural and cultural heritage, lively and colorful festivals, and exceptional recreation opportunities you’ll find throughout the region.

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NPVB Welcome Note Northbound Staff Directory North Luzon Map

VINCE ARANETA Executive Director

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Kudos to your article about the beaches of Zambales and the rest of Northwest Luzon! Being an avid mountain climber, I would like to suggest however that you feature another natural feature that the North is very famous for - its mountains. The Cordillera region has a lot of mountains that can easily rank among the most fascinating in Southeast Asia. We have Mt. Pulag, with its unique summit covered with dwarf bamboo groves, as well as cross-country trails amid the temperate breeze of pine forests. Going back to Zambales, its open, grassy mountains are excellent spots to view its famed beaches. We have Mt. Balingkilat and Mt. Cinco Picos that overlooks Anawangin, Silanguin, and Nagsasa Cove, and even Capones Island. There are trails connecting these peaks straight to the beach! And of course there are many more awaiting discovery. We look forward to reading more issues of Northbound Magazine. Reading about all these beautiful places is as refreshing as cool Cordillera mountain breeze.
GIDEON LASCO

Thanks you very much for providing us a copy of issue No. 2 of NORTHBOUND MAGAZINE. Congratulations for coming up with such a beautiful magazine. The features and photos are vivid and enticing, surely anyone who reads it will be enticed to go roadtripping towards the North’s jewel destinations.
LILIA B. DE LIMA

Director General Philippine Economic Zone Authority

PinoyMountaineer.com

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CRUISE CONTROL

EXTREME TRAVEL
The emergence of extreme sports in the country has now made a lot of adventure-seeking Pinoys spoilt for choice. Most of these sports are offered outside the metro, but quite a handful of people think that traveling just to get to such sites is well worth the trip.
For some, traveling may as well be an extreme sport, because it takes you out of your comfort zone. Like an extreme sport, it can be fun, but also challenging. Below are some tips for conquering the feat that is traveling.
• Always carry a bottle of water with you. Traveling can tire you out, and water will keep you from being dehydrated. Water will also prime you for whatever sport you’ll try. • Bring extra plastic bags for wet clothes. A number of extreme sports will get you wet, and plastic bags make bringing home wet clothes so much easier. • Pack a first-aid kit. You’ll never know what’s in store for you out there, so it would be best if you come prepared for emergencies. • Before you embark on a trip, take an anti-dizziness tablet. The ride to the site may be bumpy, and you’d want to save your energy for the sport that’s waiting for you.

QUICK TIPS

FOR

Motion sickness can strike anyone. Anytime.

COLD SWEAT

FATIGUE & DIZZINESS

RAPID BREATHING

NAUSEA & VOMITING

Take
If symptoms persist, consult your doctor.

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ASC Ref. No. U080P052709D

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ADVERTISING FEATURE

SOUTHEAST ASIA’S

SUPERSTORE

BIGGEST OUTDOOR

ROX (RECREATIONAL OUTDOOR EXCHANGE) IS THE BIGGEST OUTDOOR SPORTS AND RECREATION HUB IN ASIA. AND IT’S HERE IN THE PHILIPPINES!

Top-of-the-line outdoor sporting brands fill-up the 1,800 square meters of retail area.

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CENTERSTAGE CENTERSTAGE

Like an underdog suddenly and silently gaining advantage, the tourism industry in La Union has picked up in the recent years.
It was back in 2007 when a group of hotel managers, owners, and businessmen decided to establish the La Union Convention and Visitors Bureau (LUCVB), a collective under the North Philippines Visitors Bureau (NPVB). The LUCVB brought together hotels and other establishments with the common aim of promoting La Union as a prime tourist destination. While a lot of the popular Philippine beaches are found in the South, the LUCVB is staunch in promoting La Union’s unique strengths. Currently, the group is putting forward the town of San Juan as the main attraction of the province. The dawn of the surfing culture in San Juan has done wonders, as more and more travelers come to La Union to catch the waves. It is said that the waves in La Union are kinder than those in other surfing beaches, thus providing a perfect spot for beginners. Local surfing instructors in the area are always ready to teach a new batch of surfers. Moreover, since the destination is just a couple of hours from Manila, commuting travelers are spared from an extremely exhausting journey. Because of the immense potential of San Juan, it is usually the chosen venue for LUCVB’s events. The success of Summer Chill 1 and 2 is testament that people are starting to recognize

STRAIGHT AHEAD

To further make traveling to the north easier, an 84.5-kilometer, four-lane expressway is being made and will be known as the Tarlac-Pangasinan-La Union Expressway. The said expressway will connect La Paz, Tarlac and Rosario, La Union. Once all four lanes are complete, the Tarlac-Pangasinan-La Union Expressway will be able to accommodate 25,000 vehicles. Started in January 2009, the construction of this expressway aims to boost trade, tourism through speedy transportation in Tarlac, Eastern Pangasinan, and La Union.

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ILOCOS NORTE

what San Juan and other La Union towns have to offer. While the LUCVB has accomplished what they initially set out to do—which is to promote La Union’s offerings—the group chooses not to rest on its laurels. The LUCVB seeks to forge partnerships with more marketing and events groups, and tourism systems to allow La Union to reach its full potential.

LA UNION

CENTERSTAGE

In the recent years, La Union’s popularity rose again because of its beaches. Water sports like snorkeling and surfing has put La Union on the map, and weekenders flock to this place to get their fill of adventure. Travelers have nothing to worry about when they visit this charming place, as hotels and resorts will make them feel like they’ve never left home.

Thunderbird

ADDRESS: Poro Point Freeport Zone, San Fernando City, La Union TELEPHONE: (072) 888-7777 E-MAIL: pororeservations@ thunderbird-asia.com WEBSITE: http://www.thunderbirdresorts.com/ philippines/ Just a few minutes away from the premiere and oldest surfing haven of San Juan, La Union is the home of Thunderbird Resort—a Mediterraneaninspired hotel on an over 65-hectare property in Poro Point that opened its doors in May 2008. What used to be a United States Air Force Facility called the Wallace Air Station, the Poro Point Freeport Zone is now being developed into a major tourist and economic destination—boasting its cove of white beach as the only one in the province. This enjoyment of the seaside wonder is complemented by world-class accommodations and modern facilities of the resort.

ADDRESS: Paringao, Bauang, La Union TELEPHONE: (072) 6076607 / 705-0833 WEBSITE: http:// www.chinaseabeachresort.com.ph The China Sea Beach Resort takes pride in being a family-oriented establishment, and this idea is evident in their amenities and services. The resort features a child-friendly pool, so the entire family can enjoy in the water. There is free WiFi access in the hotel. Their restaurant also offers the best continental dishes in the province. It is no wonder that guests— comprised of Europeans, Koreans and locals—are huge fans of the restaurant. There is something for everyone, as the restaurant offers Mexican, European, American, and Filipino cuisine.

The china sea beach resort

ADDRESS: Km 263 National Highway 2501 Bauang, La Union TELEPHONE: (072) 607-6604 FAX: (072) 607-6621 WEBSITE: http://coco.com.ph Coconut Grove Beach Resort is the perfect destination for anyone who is bound for a day or two of relaxation in the surfing capital of the north. With its 28 spacious and Hispanic/ Filipino-inspired rooms, 24-hour bar and restaurant service, and world-class amenities, Coconut Grove should satisfy even the most discerning guest. The sporty ones can enjoy the various activities such as surfing, scuba diving, Hash House Harriers, golf, fishing and lawn bowling among others. The adventurous diner can have a luxurious dining experience in their 24-hour bar and restaurant with their Filipino, European, and Thai cuisine.

coconut grove

ADDRESS: Paringao, Bauang, La Union TELEPHONE: (072) 705-0050 / 705-0080 E-MAIL: hotelariana.marketing@gmail.com WEBSITE: http://www. hotelariana.com.ph The Zen-inspired interiors of Hotel Ariana in Bauang, La Union provide guests with a calming atmosphere. The hotel features sleek interiors and muted hues. This is also a perfect choice for business trips, as Hotel Ariana is WiFi ready, and is equipped with its own business center. Guests can have their fill of Chinese-Cantonese cuisine in the hotel restaurant. Their bestsellers are Spareribs Salt and Pepper, Ariana Seafood Soup, Steamed Fish Fillet in Ginger Leek Sauce, Ariana Fried Rice, Hot Shrimp Salad, and Cold Cuts.

hotel ariana

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CENTERSTAGE

With waves coming in almost all-year round, the town of San Juan in La Union is hailed as the Surfing Capital of the North. Only six to seven hours from Manila, surf bums in the metro can easily ride an Ilocos-bound bus and get off right in front of Urbiztondo Beach in San Juan.
BY CHRISTA DE LA CRUZ | PHOTOGRAPHED BY ABEL BALDEMOR

San Juan’s beach breaks is now a popular spot for beginning surfers

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The South swell in the months of May to August and North swell in the months of October to March appeal to both the beginner and advanced surfer, especially since there are separate spots for soft waves breaking on sand bottom and for trickier waves breaking on coral reefs. Surfing in San Juan picked up in the early ‘80s when Australians and Americans frequenting the Wallace Air Station at Poro Point found the promising waters of La Union. It did not take long before the locals grabbed their own boards and rode their own waves. Eventually, a local community who can stand out in the sport of surfing was born in the beach strip.

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One of the best local surfers and surfing instructor is 27-year old half-Australian Luke Landrigan. Raised in the Philippines, he represented the country in various surfing competitions like the 1st Asian Beach Games in Bali last October where he bagged a silver medal. When asked about what he loves about La Union aside from the waves, Luke shares that La Union lifestyle is a mix of the city and the province—“we have malls, cinemas, golf courses, and casinos; but we also have fresh seafood and vegetables and zero traffic.” He also adds that the community of surfers in San Juan is like a big family extending their knowledge to those who wants to learn about surfing.
(1) A shot of Luke Landrigan at sundown (2) Lemon demonstrates the basics of surfing (3) An advanced surfer performs a floater

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Felimon “Lemon” Dines, another surfing instructor, claims that San Juan’s beach breaks are more suitable for teaching surfing than Siargao’s waves. Before sending his students into the water, he first demonstrates the proper positions and stances and gives out necessary precautions. Instructors in the area charge PhP200/hour for a board plus PhP200/hour for surfing lessons. A surf board shaper and also a surfing instructor, 61-year-old Kazuo Akinaga has been surfing since 1967 in different places like Japan, California and Hawaii. After seeing the good waves of San Juan and meeting the hospitable locals, he left Japan 15 years ago and settled right in front of the beach. Commonly known as Aki, he taught as much as 30-40 students during his first few years in La Union. Being one of the pioneers of the sport in the area, he has helped together various surfing oganizations and competitions like the first surfing club in 1986.

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Surf Camp boasts of its being a one-stop surf resort

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Local resorts line the beach strip of San Juan to accommodate the visiting weekend surfers. One of the well-known resorts is the San Juan Surf Resort, also known as Surf Camp, owned by Brian Landrigan, father of Luke. As a one-stop surf resort, it does not only offer boarding and lodging but also hosts a surf school and houses a surf shop. Another accommodation is Lola Nanny’s Surf Retreat, owned by Maria “Lola Nanny” Landrigan, where one can buy authentic Australian meat pies made by Lola Nanny herself. With the rise of the surfing industry, La Union is fast-becoming a major tourist destination. Surfing events, like the La Union Surfing Break every October, are drawing in surfers from different parts of the Philippines, even different parts of the world. Locals say that once the

San Fernando Airport becomes open to international flights, La Union will definitely have further boost in eco-tourism.

(1) Even kids try out the soft waves of Urbiztondo Beach (2) A surfer tries to take off with an impressive surfing technique (3) A frequent surfer rides the waves of San Juan Below: Surfers from Manila frequent La Union on weekends

DIRECTORY
San Juan Surf Resort (Surf Camp)
Brgy. Urbiztondo, San Juan, La Union Tel. No.: (072) 720-0340 E-mail: landrigan@sflu.com Website: sanjuansurfresort.com

Lola Nanny’s Surf Retreat

Brgy. Urbiztondo, San Juan, La Union Mobile No.: (0915) 418-4034

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CENTERSTAGE

Unknown to some people in the country, the Philippines has a long list of great surfing areas. Here are some of the other popular surfers’ haunts in the north where you could ride the waves or simply get lessons if you are a beginner.

PAGUDPUD, ILOCOS NORTE Few people know that way beyond the resorts of Pagudpud is a secret hideaway called Blue Lagoon, the best beach in that part of the country. Saud Beach may be great, but Maira-Ira is astounding! And what’s great is that on a windy day, the beach is perfect for surfing.

CABUGAO, ILOCOS SUR Kido’s Point has been a popular site for surfing competitions in Ilocos Sur, attracting participants from surfing areas all over the country. The place got its name from Cabugao’s local surfing hero Kido Cabasug.

BALER, AURORA Most have heard about Sabang, a beach break five to 10 minutes away from the town proper where most of the tourism establishments are found. Cemento on the other hand is a reef break which is 30 minutes away from the town proper. But you can easily get lessons in Sabang Beach.

ZAMBALES San Narciso is the closest surf spot city dwellers can enjoy, a mere three to four-hour drive from Manila.

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PATHWAYS
A chapel inside gives emphasis to the majestic interiors of the cave
Photographed by MELCHOR G. LABAGALA III

CALLAO CAVE
You have not been to Cagayan Valley if you have not gone to any of its popular caves. Known as the caving capital of the Philippines, the province is home to over 300 caves.
BY C O N S TA N T I N E A G U S T I N

EXPLORI NG

O

ut of the five more popular caves, the Callao Cave of Sitio Quibbal, Brgy. Callao, in the town of Peñablanca, has become a favorite destination for its accessibility. I used to see it in pictures; and with its luxurious skylight from the top of the chapel inside the cave as the common focal point of everything that can be seen, I thought of it as a majestic image of the meeting of grandeur of nature and the ingenuity of mankind. We then decided to plan an escapade to Cagayan Valley to venture into the depths of Callao Cave. Arriving in Tuguegarao City in the evening, we took a much needed rest after a long drive to prepare for the spelunking activity of the following day. As soon as the sun was up, we packed the basic needs for the adventure, which included some extra shirts, bottled water and a camera. After getting the information on how to get to the destination, we immediately hit the road. Driving through the national highway was a breeze, as well as the road to Peñablanca. Following the cemented path going to Quibbal brought us directly to the entrance of Callao Cave. For the more
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(1) The holy mass is celebrated regularly in the chapel inside the cave (2) Stalactites adorn the cave and are a photographer’s favorite subject (3) Lush green vegetation cover some parts of the cave, complementing the beauty of the various formations inside it (4) Crossing the Pinacanauan River is one way to get to the cave (5) Holes above the cave provide dramatic lighting to certain parts of the cave (6) An image of the holy mother can be found in the cave’s chapel

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P H O T O G R A P H E D B Y M I C H A E L A L I S O N A LV I A R

adventurous travelers, there is another route that one can take – a boat ride that passes through the Pinacanauan River for PhP 300 per head. A right turn to the Callao Cave Resort will finally lead you to the cave. A fee of PhP20 at the entrance is collected and guides are available for a negotiable fee. A short trail leads to the cemented stairs going up the caves. Start counting once you hit the first step if you want a firsthand account of the number of steps to the cave. There are supposed to be 187 steps, but some people say that there are only 184. Whichever is correct, a three-step difference is nothing once you get inside. Getting

there early and before others arrive in groups will give you a better chance to get closer to the surroundings of the cave. Inside the cave, the calmness and serenity of the area is very apparent. The sound of alternating drops of water from stalagmites that have formed through the years and the rhythm that comes from sweeping the hardened mud floor by the caretaker provided a pleasant beat to every step made. A view of the surroundings will slow down the initial adrenaline rush from going up the cave and prepare you for more quests inside. At the ceiling of the first chamber, a natural hole was

PHOTOGRAPHED BY OGGIE RAMOS

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PHOTOGRAPHED BY OGGIE RAMOS

PHOTOGRAPHED BY JERRY CHAN

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PHOTOGRAPHED BY OGGIE RAMOS

PHOTOGRAPHED BY OGGIE RAMOS

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No special talents needed to explore this wonderful work of nature

SUBIK CLICKS
PHOTOGRAPHY CONTEST WINNERS
P H O T O G R A P H E D B Y FA R L E T VA L E

An image of the holy family lies inside the cave.

formed and provides just enough sunlight to illuminate the chapel below. This sight is quite breathtaking and worthy of being the most recognized image and description of Callao Cave. Several other skylights allowing natural rays of sunlight inside makes the adventure gracious and theatrical. Visiting the other chambers is manageable even without guides but the last two may need one though it does not require extraordinary skills in spelunking. Before finally taking the stairs to go down the cave, we opted to go up a little bit more to the view deck opposite the entrance. An old tree to the right of the stairs stands probably as the lone witness to the early settlers of Callao Cave. After two hours of exploring, we finally decided to end our adventure and as we descended the stairs, we are sure that the Callao Cave experience is a memorable adventure for us.

OLONGAPO CATEGORY

BATAAN CATEGORY

SUBIC BAY FREEPORT ZONE CATEGORY
1st Place Twilight at the Mangrove Gary Andy Oriño 2nd Place Look at Me Roy Van Morales 3rd Place Sunset at the Port Jessica Napalan 1st Honorable Mention Taking Flight Michael Caballes 2nd Honorable Mention Teardrops from Heaven Jose Lemuel Lucas 3rd Honorable Mention Lighthouse Sunset Jenny Ong 4th Honorable Mention The Lagoon Elein Castro

ZAMBALES CATEGORY

STA. CRUZ, ZAMBALES CATEGORY

1st place Water Edge Diosdado Dominado 2nd place Parked Kristine Dominado 3rd place Jump Jenny Ong 1st Honorable Mention Olongapo Lighthouse Dr. Johann Ong 2nd Honorable Mention The Lighthouse Ivy Cabardo 3rd Honorable Mention 3 Krus sa Balimpuyo Rodolfo Vicente 4th Honorable Mention Fishing Alone Carlo Cesar Rodillas

1st Place Weight Lift Mary Ann Agustin 2nd Place Bahay Kubo Kahit Munti Samuel De Leon 3rd Place The Cross Roy Van Morales 1st Honorable Mention Full Parking Kristine Dominado 2nd Honorable Mention Mighty Egret Guarded by Two Horses Daniel Burrenechea 3rd Honorable Mention Migrants Dr. Dale Dominado 4th Honorable Mention Montemar Sunset Joy Santos

1st Place Solitude Cleo Roda Nodado 2nd Place Farmers Pacifico Jose Jr. 3rd Place Morning Wash Samuel De Leon 1st Honorable Mention Masinloc Fishermen Dr. Diosdado Dominado 2nd Honorable Mention Ruins Dr. Arvin Rolly Antipolo 3rd Honorable Mention Peaceful Giant Brian Gabarda 4th Honorable Mention Waves and Rocks Jaime Mendoza Jr.

1st Place Sta. Cruz Waterscape Tina Marie De Leon 2nd Place Walking the Fields of Green of Golds Don Clavo De Comer 3rd Place The Wood Gatherer Danilo Victoriano Jr. 1st Honorable Mention Morning Forms Samuel De Leon 2nd Honorable Mention Fishermen Pacifica Jose Jr. 3rd Honorable Mention Sagrada Cave Rodolfo Vicente 4th Honorable Mention Sampaloc Net Dewey Sergio

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PATHWAYS

PHOTOGRAPHED BY ROMMEL DIAZ

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A wet, wild, and happy ride awaits the brave rafter

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P H O T O G R A P H E D B Y J E R I C VA L L E

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PATHWAYS

BY SOL RACELIS | PHOTOGRAPHED BY ABEL BALDEMOR

Under the afternoon sun, a little girl with a warm smile greets the incoming visitors and offers a bottle of colorful pebbles—this is one of the common sights that welcome visitors to Luna’s pebble beach. Named after the Luna brothers, but originally called Namacpacan, the town has been blessed with a shoreline that never seems to run out of pebbles and stones of every size and color. Having this abundant gift from nature, the locals have made it their source of livelihood.

Stonepickers stay on the shore all day lon stones and pebbles that they peddle

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ADVERTISING FEATURE

A PEBBLE AFFAIR
Take home bits of the Luna’s Pebble Beach, literally. Pebbles are sold at varied amounts according to shape,colors and quality. Flat Stones Seven Colors Egg Stone PhP50 / pail PhP80 / pail PhP80 / pail

One bottle containing pebbles of seven colors PhP50

The faithfuls of the town believe that the sea’s abundant blessing is a provision from the miraculous “Lady of Namacpacan” to help them carry on a living not entirely dependent on fishing. This image of the Blessed Virgin Mary, requested from Spain by an Augustinian priest, was originally destined to make Vigan as its home when bad weather prevented it from completing its journey. The people of Luna took it as a sign that the Blessed Virgin has chosen to stay in their town. Stone pickers take to the shores everyday to gather stones. One of the huts in the area had them sorted according to their shape and size. Interestingly, there are stones that are shaped like eggs, there are some which are flat and there are also those that are of varied shades—gray, green,
Stonepickers stay on the shore all day long to gather stones and pebbles that they peddle to visitors.

blue, purple, red and yellow. The locals say that these stone pebbles are used as decorations in homes and establishments locally and also sold for export. In stark contrast to the variety of little and varied sizes of pebbles found on the beach, a towering structure along the shore of Luna becomes a spectacle of interest—the Baluarte. Ravaged by time and the constant pounding of the waves, this Spanish watchtower now stands split in two, each half supported by concrete beams. Back in the days of Spanish rule in the country, this watchtower was instrumental in warning the local residents of the town of any imminent threat from the sea. Spanish soldiers would use it as an observation post to remain aware of possible attacks or disturbance. Centuries later, the rough surface of the Baluarte, the bricks showing from its crack, its massive presence and historic past can still captivate any spectator. The rush of waves along the shoreline of Luna seems to have no end. Unmindful of the scorching sun, another lady approaches to offer a set of newly picked pebbles, and the Baluarte stands in their midst, remaining faithful to its watchful duty, however battered by time. They form a charismatic scene, true and reflective of the town’s way of life—one of enduring industry and resilience.

ALING LUCING
SISIG STORY
From a kariton near the foot of Balibago Bridge to the train station at Angeles and finally, to the fast food restaurant at the SM malls, Pampangueños have followed the delectable taste of Aling Lucing’s sisig since the ‘70s. After peddling their meat barbeque on the streets, Aling Lucing and husband Apung Tino Cunanan settled at a 12-squaremeter stand at the Angeles PNR train station, locally known as “Crossing”. Swamped with customers from Clark field and night club employees, Aling Lucing concocted the best Pampanga-style sisig served as a partner dish to liquor. Eventually, the sisig became part of the local cuisine that a group of young entrepreneurs opened a sisig stall at the Paskuhan Village of San Fernando. Pretty soon, patrons from nearby provinces and other cities would regularly troop to Pampanga to enjoy their crispy sisig. Unfortunately, the Pinatubo tragedy hit the town of San Fernando, including the stalls of the Paskuhan Village. It was only Aling Lucing’s at Crossing that saved that year’s Christmas. It was in 2001 when Elena Casin and Angelita Ong opened the first mall branch of Aling Lucing Sisig at SM’s first provincial mall. After the incorporation of Aling Lucing Sisig Diner, Inc. in July 24, 2001 and its approval by the Securities & Exchange Commision in August 1, 2001, the restaurant not only served sisig but also other grill foods at affordable prices. Eventually, the signature dish reached the metro with Aling Lucing Sisig branches and outlets at SM City North, Landmark Makati, Pasong Tamo, Salcedo Makati, and Greenhills Mall San Juan among others. Aling Lucing’s Sisig became the standard of all sisig recipes in the country, thus making her the Queen of Sisig.
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ADVERTISING FEATURE

If there’s any legacy that Bulacan would like to pass on from one generation to another, it is its celebration of Singkaban Fiesta every September 8 to 15.
The name singkaban is derived from the famous bamboo arc decoration usually seen in Philippine Fiestas. It was given a deeper meaning in Bulacan where it actually originated. The fiesta name stands for Sining at Kalinangan ng Bulacan. Singkaban is also touted as the mother of all feasts in this province. The event is marked with band performances, concerts, cultural performances, street dancing, float parade, theatrical plays, trade fairs, art and food exhibits, fireworks display, pro-environment activities and a competition and parade of talents, skills and distinctive products. Gov. Jonjon Mendoza said this year’s theme of celebration is “Kahapon, Ngayon at Bukas, Husay ng Bulakenyo’y Walang Kupas.” He said, for this year, “We are not trying to make an impression that we are a mightier race, rather, this is an affirmation that we are grateful, humbled, and jubilant that our sense of pride as a province transcends time and generation.” The week-long festivities will kick-off on September 8 coinciding with the feast day of Mother Mary and will culminate on September 15 with the commemoration of the 111th anniversary of Malolos Congress, an event that figures prominently in the history as it paved the way for the founding of the Philippine Republic, the first in Asia. By merely walking around the busy compound of the Provincial Capitol, visitors can bump into various exhibits including Bagong Bulakenyo Photo Exhibit, Dakilang Bulakenyo Exhibit Series featuring Andrea Veneracion—the founder of Philippine Madrigal Singers, Kasal: Wedding Expo and Bridal Fair, Bulacan Travel Mart featuring the province’s premier resorts, Tatak Bulakenyo Trade Expo, Bahay Kubo-Bahay Gulay and Disenyong Hardin ng Magagaling. The younger audience will certainly enjoy the nightly fireworks display, Bulacan Adventure Race: Quest for Pride, SigawSaya Cheerdance Competition, Alay-Lakad, S.O.S for Biak na Bato Concert, Laro ni Kenyo, La Bulaqueña Pageant, Kenyo Run Again, Indakan sa Kalye and the daily Katuwaan sa Hardin ng Sining. Activities to boost the marketability of the province’s distinct Tatak Bulakenyo products are also slated including Fiesta Ensaymada, Lechon Festival and Kapit-kapit sa Pistang Inipit. And to the maximum delight of many Bulakeños and tourists who will mark the Singkaban Fiesta in their calendars, the Provincial Government will convene 21 towns and three cities in the Parada ng mga Karosa, Restaging of popular festivals and Street Dancing Competition to flaunt the best products, skills and talents that each of the participating municipalities can offer. The eight-day fiesta can only be enjoyed by witnessing and experiencing the variety of flavors mixed and ready to be served to the public. Hence, Governor Mendoza invites everyone to take time to feel and celebrate with the Bulakeños with a promise that this year’s celebration, Todo na ang saya ng Singkaban Fiesta.
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NORTHBOUND NEWS

ANNUAL MEETING

NPVB

The North Philippines Visitor Bureau (NPVB) recently held its Annual Membership Meeting and elections at the EDSA ShangriLa Hotel in Mandaluyong City ushering the entry of four new corporate partners namely Victory Liner, Smart, Robinsons Land and McDonald’s. The new tourism partners joined the Manila North Tollways Corporation (MNTC), a founding member of the NPVB. Elected to the Board of Trustees for 2009-2010 were Renato Ticzon (President), George Lorenzana (Vice- President), Cornelio Mapa Jr. (Treasurer), Marivic Del Pilar (Secretary), Margot Torres, Annie Naval, and Carmen Tayag-McTavish. The meeting brought together

tourism stakeholders from all over north Philippines, as well as partners in the private sector, who work for economic development through increased visitor arrivals. Headed by its Executive Director, Vince Araneta, the NPVB is creating an impact in north Philippines tourism. Early this year, it launched the Northbound Magazine, which invites readers to rediscover the north. The magazine is distributed for free in hotels and resorts all over north Philippines. Other projects are scheduled for roll-out this year. NPVB is a private sector, nonstock, non-profit organization that aims to boost tourism in north Philippines. Its vision is to re-establish north Philippines as a preferred domestic tourist destination.
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NORTHBOUND NEWS

MARIAN
VOYAGE of PEACE
The Marian Voyage of Peace was held in Tuguegarao, Cagayan from July 26 to 28, 2009 which was organized by the Cagayan North Convention and Visitors Bureau. As part of the three-day Marian Voyage of Peace event, 10 Marian images from all over north Philippines were brought to Tuguegarao, Cagayan and some neighboring towns for public veneration. These included the Our Lady of Piat from Piat, Cagayan; Our Lady of Badoc from Badoc, Ilocos Norte; Our Lady of Guibang from Gamu, Isabela; Our Lady of Charity from Agoo, La Union; Our Lady of Namacpacan from Luna, La Union; Our Lady of Fatima from Valenzuela City, Metro Manila; Nuestra Senora de Caridad from Bantay, Ilocos Sur; Our Lady of Manaoag from Manaoag, Pangasinan; Our Lady of the Immaculate Concepcion from Malolos, Bulacan; and Nuestra Senora del Mar de Cautiva from Sto. Tomas, La Union.

MOA

SIGNING

MOA signing NPVB and RLC
N O R T H P H I L I P P I N E S V I S I T O R S B UR E A U ( N P V B ) a n d R O B I N S O N S L A N D CO R P O R AT I O N ( R L C) re c e n tly sign e d a M E M O R A N D UM O F A G R E E M E N T a i m e d t o h e l p s t re n g t h e n t h e N o rth P h ilippin e s to u rism in du stry th ro u gh N P V B ’s pro gra m s a n d n e two rk o f Co n v e n tio n s a n d V i s i t o r s B u re a u s . T h e M O A i n c l u d e s a m e m b e r s h i p c o n t r i b u t i o n f ro m R L C , a n d i n re t u r n , N P V B w i l l p ro m o t e R o b i n s o n M a l l s i n N o r t h P h i l i p p i n e s t h ro u g h i t s t o u r i s m m a r k e r s , b u s a d s , a n d f e stiv a l a c tiv a tio n s, a m o n g o th e r be n e f its. ( S e a t e d f ro m L e f t ) V i n c e A r a n e t a , E x e c u t i v e D ire c to r o f N P V B ; Co rn e lio M a pa Jr. , G e n e ra l M a n a ge r o f R L C; a n d, M r. R e n a to U. T ic zo n o f M N T C , P re s i d e n t o f N P V B .

MOA signing NPVB and VLI
LEFT : Marian images venerated at the Tug ueg a r a o C a t hed r a l O N T H I S PA G E : ( 1 ) Tu g u e g a r a o A rc h b i s h o p D i o s d a d o Ta l a m a g a n l e a d s t h e H i g h M a s s t ha t op ened t he M a r i a n Voy a ge o f P e a c e . A rc h b i s h o p Ta l a m a g a n i s a f o r m e r t r u s t e e o f t h e N o r t h P h i l i p p i n e s V i s i t o r s B u re a u ( N P V B ) . ( 2 ) Tr u s t e e s o f t h e C N C V B . ( 3 ) M e m b e r s o f t h e d e l e g a t i o n t h a t a c c o m p a n i e d t h e d i ff e re n t M a r i a n voya g es . NORTH PHILIPPINES VISITORS BUREAU (NPVB) a n d V I CT O RY L I N E R I N C. ( V L I ) re c e n tly sign e d a M E M O R A N D UM O F A G R E E M E N T a im e d to h e l p s t re n g t h e n t h e N o r t h P h i l i p p i n e s t o u r i s m in du stry th ro u gh N P V B ’s pro gra m s a n d n e two rk o f Co n v e n tio n a n d V isito rs B u re a u s ba c k e d by V L I ’s n e two rk o f tra n spo rta tio n sy ste m . T h is M O A in c lu de s th e u se o f V L I ’s B u se s f o r to u rism p ro m o t i o n s a n d e n h a n c e m e n t . N P V B w i l l a l l o c a t e a s e a t i n i t s B o a rd o f Tr u s t e e s f o r V L I . ( S e a t e d f ro m L e f t) V in c e A ra n e ta , E x e c u tiv e D ire c to r o f N P V B ; M a riv ic D e l P ila r, Tre a su ry a n d M a rk e tin g Manager of VLI; and, Renato Ticzon of MNTC, P re side n t o f N P V B . NORTHBOUND | ISSUE 3

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SEPTEMBER
VICTORY DAY
KIANGAN, IFUGAO

8

SEPTEMBER

Annual peace commemoration of the end of the WW II.

14

SEPTEMBER

FEAST OF THE TRIUMPH OF THE CROSS OF JESUS
SAN JOSE, TARLAC
The Feast commemorates the finding of the cross. Every September 14, all monastery and basilicas, including the Monasterio de Tarlac, that keeps a relic of the true cross opens the silver reliquary to the public for veneration.

8-10

OCTOBER

PANAGDADAPUN
Presentation of 19 cultural groups residing in the province.

PYESTANG TUGAK

7-9 9 11

CABARROQUIS, QUIRINO

SAN FERNANDO, PAMPANGA
To celebrate the resilience of the people of San Fernando during the Mt. Pinatubo eruption, Pyestang Tugak or Frog Festival is held annually by having different schools participate in the mascot parade featuring different frog images.

SEPTEMBER

8-15

SEPTEMBER

SINGKABAN FESTIVAL
MALOLOS, BULACAN
A religious and cultural festival, in honor of Our Lady of Victory, showcasing Malolos’ arts of the Balagtasan, Kundiman and Singkaban arches.

28-29

BAGUIS FESTIVAL
ANGELES CITY, PAMPANGA
A part of the Fiestang Kuliat, this parade is participated by representatives from different schools in Angeles City.

OCTOBER

OCTOBER
LA NAVAL
ANGELES CITY, PAMPANGA

2ND UNIVERSITY OF THE PHILIPPINES ASIAN INSTITUTE OF TOURISM CONFERENCE ON TOURISM AND HOSPITALITY
MARIKINA CONVENTION CENTER, MARIKINA CITY
With the theme “Philippine Festivals as mirrors of culture and catalysts for tourism”, UP AIT brings together LGU Officials, academe and students at the Marikina Convention Center. Highlights of the event include plenary sessions, academic paper presentations, exhibits and a forum with National Artists.

In celebration of the victory against the Dutch in 1646, the people of Angeles holds a parade of the Holy Mother’s image around the city.

SEPTEMBER

ANGELS FESTIVAL
SAN RAFAEL, BULACAN
A yearly, week-long, street dancing festivity featuring various angel costumes in honor of Saint Rafael the Archangel.

29

FEAST DAY OF SENORA DEL PILAR
PILAR, BATAAN

OCTOBER

12

The feast day is celebrated every 12th day of October to honor the miraculous Nuestra Señora del Pillar.

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OCTOBER
BAGUIO CITY

PMA FOUNDATION ANNIVERSARY

24
MONTH LONG
TIKHAW AND MAJAWJAW
An ethnic celebration featuring traditional songs, dances, arts & crafts

Alumni homecoming of the country’s premier Military school.

17-19SURFING LA UNION
FESTIVAL
A tourism activity where surfers from around the Philippines are invited to compete and have fun at one of the best surfing destinations in the country.

NOVEMBER

MAYOYAO, IFUGAO

SAN JUAN, LA UNION

OCTOBER
ABUCAY, BATAAN

FEAST OF ST. DOMINIC

25

OCTOBER
APO FIESTA
ANGELES CITY

30

NOVEMBER

8-10

NOVEMBER18
ARTS FESTIVAL
BAGUIO CITY
An ethnic celebration featuring traditional songs, dances, arts & crafts.

The feast day is celebrated to honor the the Patron Saint of Abucay, Bataan.

Held on the last Friday of October, devotees from all over Pampanga flock to the Apu shrine every Friday to venerate the supposedly miraculous image of Jesus Christ lying in the sepulcher.

PAWIKAN FESTIVAL

MORONG, BATAAN

Pawikan Festival in Brgy. Nagbalayong, Morong was organized to intensify the information campaign and generate public awareness on the importance of endangered baby Olive Ridley turtles (Lepidochelys Olivacea are the smallest in the world) in our eco-system.

NOVEMBER
BALIBAGO, ANGELES CITY

30-31 FIESTANG KULIAT
The celebration of Fiestang Kuliat culminates with the ever popular TIGITIGAN, TERAKAN KENG DALAN which features singing and dancing in the street.

OCTOBER
DAGUPAN CITY

PANANGEDAYEW
Panangedayew, Pangasinan word meaning to uplift. Acitvites include garden show beside the Dagupan Astrodome, trade fair of Pangasinan’s pride like Bonuan bangus, bagoong, peanut brittle, quilted products housewares and locally made Christmas decors.

27

OCTOBER
CAPAS, TARLAC

MT. PINATUBO TREK

30

With the native Aetas as guide for the trek, anyone can make their way through the trails of this worldfamous volcano.

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S.O.U.L Café Camp 1, Rosario, La Union +6372-712 0852 Saint Louis University Street +6374-444 8246 to 48 Bonifacio

LEGEND
Hotel, Resort Restaurant Services Transportation Farm Leisure Park Specialty Shop Fitness / Sports Association Gas Station Market Shopping Private Company School Government Money Exchange

Chalet Tepeyac 177 Leonard Wood Road +6374-442-3956 Child & Family Service Philippines, Inc. +6374-445-3800 Choco-late de Batirol Scout Hill, Camp John Hay +6374-446-7006 City Tourism Office Baguio Convention Center +6374-442 1006 Cordillera Coffee SM City Baguio +6374-424-0781 D’ Motorist Pitstop, Inc. Baguio Petron Service Station 146 Kisad Rd. cor. Marcos Highway Department of Tourism Governor Pack Road +6374-442-7014

La Trinidad Organic La Trinidad, Benguet 0917-925-8499 The Manor Camp John Hay, Loakan +6374-424 0931 Microtel Inn and Suites Upper Session Rd +6375-6193333 Mile Connections Travel & Tours Upper Mabini Street +6374-442-1895 Mitos Home Bistro 436 Maryhurst Road, Lucnab +6374-442-7620 Mountain Lodge 27 Leonard Wood Road +6374-442-4544 Narda’s Trading Corp. 151 Upper Session Road +6374-422-2762 National Association of Independent Travel Agents Baguio Chapter +6374-442-5041 National Delphic Council U.B. Square, Gen. Luna Rd. +6374-442 6590 Nevada Square Nevada Square, 2 Loakan Rd. +6374-443-5904 NOANTS Consultancy 26 Rizal Park +6374-442-5041 Northern Philippines Travel & Tours +6374-443-4075 Paliz’zata Caffe Ristorante RoofDeck, Porta Vaga Bldg. +6374-446-4767 Palm Grove Hot Springs & Mountain Resort +6374-446-5758 Phil. Economic Zone Authority (PEZA) Philippine Economic Zone, Loakan Rd. +6374-447-3329 Phil. Information Agency (PIA) Lualhati Cpd., Romulo Drive +6374-442-2150 Picart Int’l Professional Career Development Center CFSPI Building, Easter Road PNKY Home Bed & Breakfast 13 Leonard Wood +6374-446 7094 Quadro Image Center 30 Greenwater +6374-444-7836

Small World Travel & Tours 8 G/F Laperal Bldg., Session Rd. +6374-442 7792 Solibao Restaurant Session Road +6374-442-3867 Swiss Baker SM City Baguio +6374-442-8834 Tiong San Supermarket Gen. Luna Rd. cor. Magsaysay Ave. +6374-442-6782 Tomay Farms Halsema Rd., Lower Tomay, La Trinidad +6374-422-3784 Top Outsource Performance, Inc. G/F West Burnham Place, Kisad Rd. +6374-446-7937 University of Baguio Gen. Luna Road +6374-442 3071 University of the Cordilleras Governor Pack Road +6374-442-3316 Victory Liner, Inc. Passenger Center, PNR Compound +6374-619-0000

$

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Rediscover the North Privilege Card

BAGUIO

Cyber City Teleservices, L.T.D. Cyber City IT Park, CFZ +6345-599-5353 El Kabayo Riding Stables Gil Puyat ave. cor. Panday Pira Clark Freeport Zone Pampanga +6345-499 0920 Fontana Leisure Parks CM Recto H-way, CFZ +6345-599-5000 +632-522-7316 Holiday Inn Clark Mimosa Leisure Estate Clark Freeport Zone

Parkson Duty Free 4032 C.M. Recto Highway, Clark Freeport Zone PLDT Clark Telecom, Inc. 5665 M.A. Roxas Highway +6345-599-2000 Pugad Dencio’s SM City Clark Puning Hotspring & Restaurant Sitio Target Brgy Sapangbato, Angeles City +6345-499-0629/30 Pulu Amsic (Balinesean Estate) Brgy. Amsic, Angeles City +6345-459-0165 puluamsic@yahoo.com Sa Libis ng Nayon Resort Magalang Rd, Brgy. Mining, Angeles City +6345-322-2829 +6345-888-9963 libisngnayon@yahoo.com Teriyaki Boy SM City Clark

Baguio Convention and Visitors Bureau

Victory Liner Passenger Center, Utility Rd. +6374- 442-4088 Abanao Shell Station 75 Abanao Road +6374- 444-8182 Alabanza Meat Store 2/F New Carinderia Building +6374-442-3143 Anne Raquel’s Pawnshop & Money Exchange +6374-446-5047 Aromin Orchids Burnham Park +6374-442-6283 Baguio Arts Guild Greenhouse Effect Gallery +6374-446-7405 Baguio-Benguet Market Plaza 10-A Caldero & Tobacco Sts. +6374-442 9825 Baguio Country Club Country Club Road, South Drive +6374-619-2050 to 2064 Baguio Flower Festival Foundation +6374-442-4315 Baguio New City Supermarket Piao Yan Shoppesville +6374-442 9842 Baguio’s Best Choice Food 11 Manzanillo Subdivision +6374-442 1946 Baguio Burnham Suites 6 Kisad Road +6374-4242211 BLISS Café 1 J. Felipe Street cor. Gibraltar St. +6374-619 0367
$

Elegant Hotel and Restaurant 421 Magsaysay Avenue +6374-443-5366 Elizabeth’s Fantasy Resort Purok 2 Ambayao Irisan +6374-445-5174 Eve’s Garden La Trinidad, Benguet 0920-9476264 Goldilocks Ground Floor SM Baguio +6374-304-1553 Heaven’s Touch Couture Planners & Coordinator 144 M. Roxas St. Alfonso Tabora Heritage Promotions 30 Camp 7, Kennon Road +6374-442-8538 Hotel Elizabeth Gibralter Road, Baguio City (074) 619-0367 / (02) 912-2691 Hotel Supreme 111 Magsaysay Avenue +6374-443 2011 Hotel Veniz 1 Abanao Street +6374-446-0701 Hotel Villa Rosal Gen. Luna Road +6374-443-8132 Kalapaw 17 Martinez St., Engineers Hill +6374-304-6564 King Louis Farms Mom & Pop, YMCA, Session Rd. +6374-443-9286 K-Yong Spirits Egan, Tadian, Mt. Province 0918-407-6879

(632) 845 1888 / (045) 5998000 loc 1320

CLARK

Historic Camalig Restaurant 292 Sto. Rosario St. Heritage District, Angeles City +6345-888-1077 +6345-322-5641 www.camalig.com camalig@comclark.com Hotel Vida 5414 M.A. Highway, CFZ +6345-499-1000

The Boardroom Business Center Bldg. 7160 Claro M. Recto Highway, Clark Freeport Zone, Pampanga +6345-499-1146 ANGELES CITY Angeles Int’l Travel Center, Inc. Clarkview, Angeles City +6345-888-2175 Angeles Sports & Country Club Hensonville, Angeles City +6345-892-6388 Angeles Sports & Country Club Zeppelin St. Hensonville, Angeles +6345-892-6358/6359 Batis Asul Caterers Mac Arthur Highway +6345-888-1499 C’ Italian Dining Brgy. Malabanas, Angeles City +6345-892-4059 Castro Travel Solutions Agency Cruz Bldg. Don Juico Ave. cor. Clark Avenue, Angeles City +6345-625-6608 / +6345-893-1443 avc_ctsa@yahoo.com

L & T. Int’l Group (Phils.), Inc. Bldg. 7500, A. Bonifacio cor. J . Tinsay, CFZ Maharajah Hotel & Restaurant Texas St. Villa Sol Subdivision, Angeles City +6345-625-6976 +6345-893-2906 Mister Frosty 29-19 S.L. Orosa St., Diamond Subd. +6345-625-8232 Montevista Villas Golf Academy Lane, Clark +6345-599-7000 Nayong Pilipino – Clark Expo Clark Expo,CFZ +6345-599-7568 Oasis Hotel Malabanias, Angeles City +6345-625-8301 to 04 PAGCOR – Mimosa 2059 Mimosa Drive, Mimosa Leisure Estate, CFZ

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ILOCOS NORTE

CAGAYAN

Medi SPA 47 A. Bonifacio St.,Tuguegarao +6378-8447678 Nat’l Economic Dev’t Authority (Neda) +6378-8441243 Pampanguena Pension House 43 Caggay Hi-way, Tuguegarao City +6378-8444639

PANGASINAN

Holistic Resort Hotel 0920-577-7556 DAGUPAN CITY, PANGASINAN Borasinta Beach Club Uyong, Labrador, 0920-9503095 Lennox Hotel Rizal St., Dagupan City +6375-515-8889; 515-852

Eush’s Sports Shack Subic Bay Freeport Zone Extremely Expresso Sta. Rita Road cor Dewey Ave., SBFZ +6347-252-3681 / 7642 Food & Beverages Subic, Inc. Bldg. 1143 Rizal cor. Argonaut Hi-way +6347-252-5118 Freeport Services Corporation Bldg. 710, SBFZ +6347-252-1792 Global Terminals & Dev’t., Inc. Bldg 12-P, SRF Area, SBFZ +6347-252-5951 / 7064 Grand Leisure Hotel Waterfront Road. Subic +6347-252-2764 Grande Island Resort Waterfront Rd., SBFZ +632-688-7300 Interisland Travel and Tours Bldg. 281, Aguinaldo St., CBD +6347-252-5136 International Freeport Traders Bldg. 640 Burgos St., SBFZ +632-813-5668 Kainan sa Puno Subic Bay Freeport Zone +6347-252-3781 Les Belles Filipinas Performing Arts +6347-825-4873 MBK Grand Leisure Hotel Lot MC-9, Waterfront Rd. +6347-252-2764 Meat Plus Café Bldg 65, Sampson Rd., SBFZ +6347-252-6090

Rm. 02, Balay da Blas, 10 Giron St. , Brgy. 7-B, Laoag City Balay da Blas Pensionne 10 Giron St. Brgy. 7-B, Laoag City +637-7704389 Herencia Cafe Sangladan, Paoay +637-6140214 Palazzo de Laoag Hotel P. Paterno Street, Laoag City +637-7731842 Playa Tropical Resort Hotel Brgy. Victoria, Currimao +637-6761001 Saramsam Cafe Barangay 7-A, Laoag City (0917) 5702110 Sitio Remedios Heritage Village Barangay Victoria, Currimao (0917) 3320217 Shorestop Inn & Restaurant Brgy. San Isidro, Pasuquin (0918) 6923522

2/F Fragante Bldg. 1 Aguinaldo cor. Blumentritt Sts., Tuguegarao City +6378-844-0755 ABC Pavilion Resort Maddarulug, Solana, Cagayan +6378-501-7044 Abraham-Henrrage Shoppersville 55 Blumentritt St., Tuguegarao +6378-844-4746 Adventure & Expedition Phil. Inc. 29 Burgos St., Tuguegarao +6378-844-1298 Bali Leisure Club, The Port +6378-844-7808 Bed & Breakfast 38 Luna Street, Tuguegarao City +6378-8448155 Bedfellow Inn +6378-8462447 Carmelita Hotel Balzain, Tuguegarao City +6378-844-7027 Catagayan Restaurant City Wine Bar & Café +6378-844-0087 GMB Lasam Travel Agency Bonifacion St., Tuguegarao +6378-8449238

Pampaguena Restaurant Rizal Street, Tuguegarao City +6378-844-4746 Parabur Etc. San Gabriel Vill., Tuguegarao +6378-8443196

33 Gov. Antonio Sison St. Lingayen ALAMINOS CITY Hundred Islands Mgt. (Partner Tour Packages) Alaminos City 0917-6104144 Tourism Office of Alaminos Alaminos City, Pangsinan 0921-299-0696 BOLINAO El Pescador Resort & Hotel Poblacion, San Andres +6375-554-2559

Matutina Restaurant Bonuan, Tondaligan 075-614-3076; 075 6143162 Max’s Urdaneta Urdaneta City 0918-3131272 Mouse House Internet Cafe Dagupan City Palmas Verdes Bonuan, Dagupan City 09175081266 Pangasinan Council of Tourism & Industries c/o TOPAD (075) 542- 8007 Star Plaza Hotel A.B. Fernandez, Dagupan City +6375-523-4888

PAMPANGA

North walk Plaza, Jose Abad Santos Ave., City of San Fernando Aling Lucing’s Sisig Robinson’s Starmills & SM Food Court Abe’s Farm Brgy. Ayala, Magalang +6345-8651930 Burger King Pampanga SM City San Fernando, Pampanga CLTV 36 3rd Flr. CGIC Bldg., Jose Abad Santos Ave., San Fernando City Everybody’s Cafe City of San Fernando +6345-8601121 Hotel Gracelane San Agustin, San Fernando +6345-9613696 King’s Royal Hotel & Leisure Park Olongapo-Gapan Rd., Bacolor +6345-9617000 The Lakeshore Estate Km. 71 NLEX, Mexico +6345-4555253 Northwalk Plaza (Shell) Jose Abad Santos Blvd., City of San Fernando Pampanga Agents Travel Society Unit 2, Sevilla Bldg. Mac Arthur Highway Dolores, San Fernando +6345-861-2020 +6345-961-2020 patsociety@yahoogroups.com SM City Pampanga Brgy. San Jose, San Fernando City +6345-9637681-85 Teriyaki Boy SM City Pampanga

Las Residencias Patar, Bolinao +6375-542-5381 Puerto del Sol Bolinao, Pangasinan +6375-696-0530 Punta Riviera Ilog Malino, Bolinao +6375-6961350 Rock Garden Hotel Arnedo, Bolinao +6375-544-2876 Treasures of Bolinao Hotel Manila: +632-497-1068 Bolinao: +6375-696-0668 LINGAYEN Capitol Resort Hotel Lingayen. Pangasinan +6375-8932; 662-0848 El Pueto Marina Pangapisan North, Ligayen +6375-542-5328 Hotel Consuelo Resort Alvear St., Maramba Blvd. +6375-542-8932 Narciso Ramos Sports Civic Center +6375-542- 5941 Pangasinan Tourism Office Capitol Compound, Lingayen +6375-542-8007 The President Hotel Maramba Blvd. Lingayen +6375-5423056 Urduja Real Estate Development Center Lingayen, Pangasinan LABRADOR, PANGASINAN Covelandia Du Labrador Tubuan, Labrador, +6375-549-5198 Villa Jireh Japhet

SUBIC BAY

LA UNION

SBMA Bldg. 662, SBFZ +6347-252-5212 Animo JWS Corporation B Swordfish Terrace, U-33 Cluster III, SBFZ +6347-252-2569 A Tavola 1131, SBFZ +6347-252-6556 Bayfront Hotel and Restaurant Moonbay Marina, SBFZ +6347-252-3148 / 1948 Blue Note Jazz Café Rizal Hiway, SBFZ Carcon Upper Mau Inn Subic Bay Freeport Zone Casa Kalayaan Learning Center 5144 Argonaut Hi-way, West Kalayaan +6347-252-1951 Courtyard Inn Waterfront Road, SBFZ +6347-252-2366 /courtyard@ subictel.com Days Inn Suites 8271, Bohol St., SBFZ +6347-252-9864 to 65 DFS Inc. Bldg. 332, Burgos St., SBFZ +6347-252-3719 / 524 El Kabayo Riding Stable 1411, El Kabayo Road, SBFZ +632-852-3117

Mountain Woods Hotel Entremedor St., West Kalayaan +6347-252-1985 Networxx Jetsports Waterfront Road, SBFZ +6347-252-3469 Pier One Moonbay Marina, SBFZ +6347-252-7098 Rali’s Bar and Grill Subic Bay Freeport Zone +6347-252-1147 Rama Mahal Indian Cuisine +6347-252- 3663 Ritz Tropical Spa Rizal Hiway, SBFZ +6347-252-3342 / 3346 Royal Duty Free Shops, Inc. Bldg. 1109, Palm St., SBFZ +6347-252-3258 Seahorse Tours & Souvenirs www.seahorsetours.com +6347-252-5617 Segye IRC Grande Island Terminal, SBFZ +6347-252-3241 Sibil Bar and Restaurant Lot 2 Blk 4 Moonbay Marina +6347-252-1488 Signature Brands Subic Bay Freeport Zone +632-915-2911
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2/F ODL Bldg. Aguila Rd., San Fernando Coconut Grove Beach Resort Nat’l Hi-way, Paringao, Bauang +6372-607-6604 China Sea Beach Resort Paringao, Bauang, La Union +6372-7050833 Lola Nanny’s Report Urbiztondo, San Juan La Union 0920-409-1030 Hotel Ariana Paringao, Bauang, La Union +6372-705-0050 / +6372-705-0080 +6372-607-6788 hotelariana.marketing@gmail.com San Juan Surf Shop San Juan, La Union +6372-7200340 Thunderbird Resorts Poro Point, San Fernando +6372-8887777

Hotel Candice Blumentritt, Tuguegarao City +6378-844-2148 Hotel Lorita 67 Rizal St., Tuguegarao City +6378-844-1390 Hotel Kimikarlai Ugac Sur, Tuguegarao City +6378-844-9698 Hotel Roma Luna St., Tuguegarao City +6378-844-1057 Kainang Pilipino +6378-8442663 Las Palmas De San Jose San Jose Village, Tuguegarao +6378-8441661 Maynard Resort 43 Caggay Highway, Tuguegarao +6378-8444388

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Vista Marina Moonbay Marina, Waterfront Rd. sales@vmhotel.com Winstar Transport Services Bldg. 1124 Argonaut H-way +6347-252-5106 Zoobic Safari www.zoobic.com.ph +6347-252-2272 Admiral - Barbara’s 17 Anonas St., West Bajac Bajac +632-527-3893 Aeroflite Airways Corp. +632-831-0962 aeroflite_aviation@yahoo.com ANA Int’l Placement +632-404-2595 Slimmer’s World Int’l 2F Times Square Bldg., SBFZ +6347-252-6514 Sports Values, Inc. ramcut@pldtdsl.net +6347-252-9069 Starland Properties, Inc. (Subic Holiday Villas) +6347-252-7973 Subic Bay Golf & Country Club +6347-252-1588 loc 105 Subic Bay Marine Exploratorium (Ocean Adventure / Camayan Beach) +6347-252-9000 Subic Bay Sports Mgmt, Inc. beeyong@subicbaytennis.com +6347-252-2885 to 86 Subic Bay Yacht Club Rizal Hiway, SBFZ +6347-252-1001 Subic Boardwalk Inn bwinn@info.com.ph +6347-252-2893 Subic Family Land Group 3, Ilanin Forest, SBFZ +6347-252-8269 Subic Homes / Blue Mountain Café 56-A Lanzones St., Binictican, SBFZ +6347-252-1907 Subic International Hotel sales@subichotel.com +6347-252-2222 Subic Legend Hotels www.subiclegend.com +6347-252-9457 Subic Majestic Hotel CBD Area, SBFZ +6347-252-5136 to 37 Subic Media Net +6347-252-1843 bedimayuga@yahoo.com Subic Park Hotel Moonbay Marina, Waterfront Rd. +6347-252-2092 Tender Touch Enterprises Bldg. 640,Rm. E, Sampson St.,SBFZ The Bay Magazine kevinhamdorf@photographer.net +6347-252-7821 Tree Top Adventure treetopadventure@yahoo.com +6347-252-9425 / 27 Anne Raquel’s Hotel 1 Magsaysay Drive, Olongapo +6347-224-2283 Anne Raquel’s Mountain Resort National Hi-way New Cabalan +6347-224-2283 April Mae Pawnshop 1960 Rizal Ave., East Bajac Bajac, +6347-222-6021 Arizona Int’l Hotel #47 Nat’l Hi-way, Bo. Barretto +6347-224-4557 Ayala Land Premier +632-759-4715 Bataan Tourism Council Capitol Grounds, Bataan +6347-237-4785 Brew’s Bistro (Willi’s Bar & Jax Comedy Bar) +6347-223-3588/1682 By The Sea Resort Bo. Barretto, Olongapo City +6347-222-2888 / 4346 Casino Filipino (PAGCOR) Magsaysay Drive, Olongapo +6347-222-4565 to 66 Choa’s For Everything Olongapo City City Spa #51 Magsaysay Drive, Olongapo +6347-223-1682 Contisa Corporation Rizal Ave., East Bajac Bajac +6347-222-5301 Cosmetiderm Olongapo City Gawang Gapo Products City Livelihood Office 2nd Floor +6347-222-5401 / 2661 Goldilock’s Bakeshop 1 Magsaysay Drive, Olongapo +6347-224-2283 Greg’s Waterworld 0920-920-7313 Happy Valley Superstore 39 21st St., West Bajac Bajac +6347-224-2050 Hillside Guesthouse +6347-222-2778 Jennifer Cocktail Lounge Olongapo City +6347-222-2586

Jollibee Olongapo (Lot 21) 3 Magsaysay Drive, Olongapo +6347-223-2078 Los Polluelos Lechon 2753 Rizal Ave., Olongapo +6347-224-8155 New Cherry Blossom +6347-224-7879; +6347-223-3283 Photo Density 7 Magsaysay Drive, Olongapo +6347-223-7711 Playa Papagayo Bo. Barretto, Olongapo +6347-224-1002 Sam’s Pizza Magsaysay Drive, Olongapo +6347-222-3686 Subic Mirage Hotel 60 Nat’l H-way Brgy. Barretto +6347-223-9245 Subic Bay Resorts Association Adamos 101 Beach +6347-224-6372 Harley’s Mango’s Restaurant +6347-223-4139 Mangrove Hotel & Restaurant +6347-222-7909 Midnight Rambler +6347-223-4142 Seascape Inn +6347-224-6928 Sierra Beach The Coffee Shop 2 Rizal St., Bo. Barretto +6347-222-4530 Zeebra Beach 49-A Nat’l Highway, Bo. Barretto, Olongapo City Venerberg Victory Liner, Inc. Anonas St., West Bajac Bajac +632-361-1516 Bataan White Corals Panibatuhan, Morong, Bataan 0928-5000-801 Crown Royale Hotel crown@crownoyalehotel.com +6347-237-1961 Joyous Resort and Restaurant Balanga City, Bataan +6347-791-3313 Lou-is Resort and Restaurant City of Balanga, Bataan +6347-237-3517 The Waterfront Beach Resort Nagbalayong, Morong, Bataan +632-822-3070 Bakasyunan sa Baybay Dagat Iba, Zambales +6347-811-3234 Country Cottage Resort Castillejos, Zambales +6347-232-1364 Crystal Beach Surf Resort San Narciso, Zambales +6347-913-4309

Club Morocco Cawag,Subic, Zambales +6347-252-2724 to 25 Dream Plaza Subic, Zambales +6347-232-4989 / 5293 Philippine Merchant Marine Academy +6347-913-4395 / 4398 Punta de Uian San Antonio, Zambales +6347-252-2692 White Rock Beach Resort Matain, Subic +6347-232-5716 Zambales Tourism Council +6347-811-7216 DWB Marketing and Advertising +632-724-2131 Giardinni Mfg Int’l PRS Commercial Vintage Production +632-303-0050

Disenyo ng Tarlac Souvenir & Tours tarlacsouvenirs@gmail.com / www.tarlacsouvenirs.multiply.com Gems Cutflowers & Party Needs Blk 5 MH. Del Pilar St., Sto. Cristo +6345-982-8754 0916-850-0524 Mo Marketing 4039 MacArthur Highway, +6345-982-0090 0917-506-0090 Tarlac Fortune HK Seafood Restaurant 1030 Mc Arthur Highway, San Nicolas +6345-982-1504 Hon Kee Tea House San Sebastian Tarlac City +6345-982 1499 +6345-982-1388 L Paras Pavillion San Sebastian, Gate 3, Don Gregorio St., +6345-982-3715 Latitude Cafe / Koffee Kopi 3M Bldg. McArthur Highway +6345-491-0168 Latino’s Seafood Grill Mc Arthur Hi-way San Nicolas Blk 5 +6345-800-2007 Max’s Restaurant Plaza Luisita, Tarlac City +6345-611-2202 Microtel Inn and Suites Luisita Industrial Park +6345-985-1770 Nay’s House Restaurant Romulo Blvd. +6345-982-5286

Ian Gacutan Photography Salud Subd., Poblacion 1, Gerona +6345-608 0235 mytarlac.com +6345-982 0403 godfreykarol@yahoo.com Arlyn Angel Orchestra Inc. Capitol Villas, Carangian +6345-800 1946

OTHERS
Burger King NLEX Shell Station, Balagtas, Bulacan Chris Sports SM Marilao, SM Pampanga, SM Baguio, SM Clark www.chrissports.net Pancake House Robinson’s Tarlac +6345-985-1348 Fersal Hotel Makati*Manila*Quezon City (02) 912-2691 Pancake House BGH Rotunda, Kisad Road, Baguio City +6374-446-1285 Pancake House Ground Level SM City Clark +6345-499-0275 Pancake House 8 Waves Hotel and Waterpark, Bulacan +6344-766-6851 Pancake House Petron, Bocaue (NLEX - Southbound) +6344-984-3247 Pancake House Petron, Marilao (Bldg. 2, Petron Express Center 1) +6344-975-1881 Petron Bocaue (Southbound) Bulacan Petron Marilao (Northbound) Bulacan Petron Lakeshore (Northbound) Pampanga Pugad Dencio’s G/F Robinson’s Starmills +6345-875-1212 Pugad Dencio’s SM City Baguio Lunetal Hills, Upper Session Rd. Microtel Inn and Suites Cabanatuan, Nueva Ecija Microtel Inn and Suites Luisita Industrial Park, Tarlac +6345-985-1770 Teriyaki Boy Petron, Marilao (NLEX - Southbound) +6344-975-1881 Teriyaki Boy SM City Baguio +6374-619-7714

TARLAC

Secretariat Office - Café Maja Rica At La Maja Rica Hotel Mcarthur Highway, Ligtasan, Tarlac City 2300 0918 480 6885 tarlac_cvb@yahoo.com.ph www.tarlaccvb.multiply.com Central Park Hotel Hacienda Luisita, San Miguel +6345-985-0683 La Maja Rica Hotel Mc Arthur Highway, Ligtasan +6345-611-2053 to 55 Sun Garden Hotel Mc Arthur Highway +6345-982 0688 New Butterworld Bakeshop Marketview Subd., Maliwalo +6345-982-9482 Cafe Majarica Mc Arthur Hi-way, Ligtasan +6345-611-2060 Coconut Grill Restaurant & Resort Ninoy Aquino Blvd and Magic Star Mall +6345-491-2820 Dencio’s Luisita Industrial Park, San Miguel +6345-985-1390 Daisy Tanjuakio’s Catering Hilario St., Ligtasan +6345-982-8585

Paseo De Hilario Grill 04 Hilario St. +6345-982 0706 Rustica Restaurant San Sebastian +6345-982 0344 Sarangbang Restaurant Lot 808 G-2 Sitio Paroba, Tibag +6345-982-1117 Tessie’s Grill & Roasters McArthur Highway, San Roque +6345-982-4100 Tita Pat’s Restaurant & Catering Mc Arthur Highway, San Rafael +6345-491-0133 Tri Gold Catering Services Sto. Cristo St. Cub cub, Capas +6345-925 0158 Urdu Restaurant & Bakeshop 71 P. Burgos St. Poblacion +6345-982-2981 RPC Travels & Tours La Maja Rica Business Center +6345-611 2178 Hi-Tech Sunrise Subd., Maliwalo +6345-982-0505

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NORTH LUZON
DESTINATION MAP

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