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BySumukh mishra Batch-2010-12
Now present in 22.Jopling Road.Presently at 22. Tewari ganj At present-entire District . Tej Shanker Mr.COMPANY PROFILE Name of Organization LUCKNOW PRODUCER’S CO-OPERATIVE MILK UNION LTD 22. Jopling Road. Lucknow Late.K Bhagra Initially at Charbagh. Pushkar Nath Bhatt 500000 Lake ltr.LUCKNOW Address Of the Organization Established Registration First Dairy Inspector Place of Establishment Founder Board of Directors Per day production of Milk Location Area of Distribution 1938 23rd March. Initially Charbagh.Shifted toGanesh ji.Gopal Pandya Mr.C. N.Raj Bahadur Gopal Lal Panday Mr. Chaturvedi Mr. Lucknow Intially-Bakshi ka Talab.1938 N.JOPLING ROAD.
In 1950-a co-operative milk supply union was organized in Lucknow. while such intermediaries were retaining large profits the rural milk producersfound their position deteriorating day by day. in the mean time Lucknow milk scheme wasestablished by government of India in 1959-60 to ensure cheaper milk to the local pollutionof Lucknow.INTRODUCTION The common brand name of the company is “PARAG” the meaning of PARAG is the ‘pollen of flower’. which started collecting milk from village and supplied to Lucknow and local markets. Thus. This milk unioncontinued function for about a decade. in the source of last few decades beenthoroughly exploited by small traders and powerful contractors and well organized privatedairies. The slogan in the logo is: - “PURE NATURAL & GOOD HEALTH” Parag milk shed is situated in the Lucknow. the capital of Uttar Pradesh since independence ithas formed part of the traditional supply line of agriculture products from the village to thebig cities rich in its milk potential the milk shed has. The scheme started operating through 12 chilling centers in Eastern UttarPradesh. .
Amausiblocks. Obviously contractors had monopoly and collected major share of milk which was either supplied to Lucknow or to the local population of the city. This programmer was launched in Uttar Pradesh in 1972 and the implementing agency in thewas pradeshik cooperative dairy federation limited which was framed in the year. Kanpur.These chilling centers were mainly coated in thither district of Lucknow. which started functioning from April 1978 with a team of 27 employees drawn from Lucknow milk 198 milk procurement . 10 milk unions were also found almost at the same time. Sitapur etc.Organization of societies in Lucknow district was taken up bar out. A spear head team from national dairy development board was posted in Lucknow. Barabanki. Mohanlalganj.The milk was mainly collected through contractors. Unnao. The basic idea was to replicate anand pattern societies in Uttar Pradesh. These continued functioning in a rather lop-sided manner till 1977. Raebareli. In august September 1972. Gradually all the milk union almost become defunctioning and was supplying very little quantity of milk during the years 1970-77. around each chilling center.
This dairy is situated in the middle of Lucknow .cooperative societies by the year 1981. Lucknow co was to provide remunerative market for milk produced in the milk shed comprising district of Lucknow . . With peak handing of 1. Barabanki andUnnao. Thus feeder balancing dairy was obliged to receive entire surplus milk from the rural areas. Raebareli. through a network of milk coop. Kanpur and Sitapuras envisaged under operation flood-1 scheme. 950 kg in the February. Barabanki. Feeded balancing dairy. The purpose of establishing feeder balancing dairy.300kg.Raebareli. In 1978-79 the average handing of milk per day at fbdLucknowProducer’s Co-operative Milk Union Ltdwas 49. when theoperation fllod-14 programmed ended. The dairy was commissioned in April 1978 and processed the liquid milk procured from the then milk shed comprising Lucknow. Dairies and conversion surplus milk into various dairy products. 04. Lucknow Producer’s Co-operative Milk Union Ltd was set up under operation flood-1 programmer with the specific purpose of supplying milk of local marketsand other districts.
m.5 liters per day.m. Increasing the capacity of ghee plant from 1. on turn basis. per day.t. to 4. Increasing powder plant capacity from 10 tones to 40 tones per day. 1978. and expansion programmed has been undertaken by N.t per day The work of expansion has been complete in 1989.D. The supply of milk was gradually extended to other local markets .In April 1981 Lucknow Producer’s Co-operative Milk Union Ltdlaunched pasteurized whole milk packed in polythene sachet for local consumers. The manufacturing of table butter was started from April 1981. The work of expanded dairy started functioning on full capacity in 1991-1993 year. The Liquid milk and products are selling in the .m. The target set is as under: Increasing processing capacity from 1 lack to 3. Increasing the capacity of butter manufacturing up to 16.B.With manufacture of skimmed milk powder and ghee. this activity started in sept. In view of milk production procurement and marketing potential of LucknowProducer’s Co-operative Milk Union Ltd. As the basic idea of establishing FBD-Lucknow Producer’s Cooperative Milk Union Ltd was to convert surplus milk into various dairy-products.t.D.
U. Lucknow. Which was implemented in UP is the year 1983-1984 provided the much needed impetus to co-operation.market in the brand name of PARAG.e.C. P. The sale of liquid milk has been Carried out Lucknow Producer’s Co-operative Milk Union Ltd.S. Marketing is simply the PCDF’S tool to achieve their ultimate objective and delivering the pure parag milk to every home. The mission was to develop a .having the name Dugdh Utpadak Sahakari Sangh (D. started working under Operation Flood – II (White revolution) scheme. luck now.D. Ltd.U. OBJECTIVE OF COMPANY Objectives PCDF’S front-end objective was to see that there was enough milk for everyone in town.C.The milk product has been marketed by P. with the simple intension of ensuring a fair return to the producers. i. Mostly unit milk Sahakari Board where connected under Operation Flood – II.) Ltd. takes royalty of common brand name PARAG and all the important policy taken by Pradeshik Co-operative Dairy Federation Ltd.S.In the year 1983 P. Lucknow.S.F. Mission PCDF’S mission is to become the strongest marketing organization by 2005. Ltd.S.F.C.PCDF’S cameinto existence in 23rd march 1938. Who monitors to all the D. Purpose PCDF’S aims to build a system to ensure that individual farmer got a fair price for the milk he sold.D.D.F. Ltd.
PRODUCT PROFILE MILK PRODUCTS (1)Butter It contains less than 80% milk fat and more than 15% moisture and high acidity. It also aimed to offer quality products at fair price. and to do so by achieving economies of scale and costs. color or any preservative and is intended for cooking or for preparation of Ghee. Production and processing facilities.product mix that would not only promote sustained growth but also help member union to develop adequate. . And this mission gave birth to brands likeparag and Amul. Vision To increase it’s number of Parag milk customers and its turnover to 50 crores by 2005 by product diversification. It is prepared exclusively from milk cream of curd of cow or buffalo milk without the addition of salt.
It contains less than 50% frat of more than 60% moisture. (4)Others Skimmed milk powder. In Parag surplus butter is mutted in steam jacket kettles.(2)Ghee About 43% of total quantity of milk produced in India is manufactured first into butter and then converted into Ghee. cake and khoya are other products producedby Parag. Which are equipped with mechanical stirrers and heated with steam till the moisture is removed. Paneer is produced by the traditional method in which citric acid is added tothe boiled milk and the milk immediately gets adulterated and water is separated and paneeris obtained. Bulk of Ghee is derived from buffalo milk because it is richer in fat that cow milk. ready to make ice-cream powder. (3)Paneer In Parag. . Future Products Some new products like coffee powder. baby food and other milk drinks are in the testing stages.
plastic bottle Process Of Product .vailable in 100 gm. 100 gm.PARAG’S MILK PRODUCTS:•Butter available in 20 gm. and 500 gm.. •Paneer . •Skimmed milk powder . •Pure Ghee available ½ Kg.in 500 gm. packs.. cartons & 200 & 500 gm.
G. marketing and other problems what ever they may be interested in for the sake of simplicity the objectives of this study can be classified under three heads: PRINCIPAL OBJECTIVE To find out the various strategies to be adapted by Parag to counter milk sales of Amul in Lucknow.G.D.M.D. programmed to undergo the convention of the business administration in the partial fulfillment of P. ANCILLARY OBJECTIVE To appraise the level of penetration of the brands of Parag. To discover the main reason beyond shifting of customers from Parag milk to Amul Milk. To identify various factors which motivates people to use Parag milk. financial. To find various ways to increase Parag milk sales in Lucknow. project study is a sort of practical training of eight weeks thus the student are benefited by undertaking such a study as it helps organization in overcoming administrative. . To discover the various factors which hurdles people to take Parag milk.M. Programmed besides.OBJECTIVE OF THE STUDY The most important objective of the project is that it is obligatory on the part of the student of P.
CONCLUSION It was a great experience to visit an industry like parag milk industary. brand awareness and performance of competing brands. The company enjoys a strong leadership position in Parag milk industary due to its strong brand .SCOPE OF THE STUDY The study is confined to finding various strategies to be adapted by Parag to encounter Amul sales only in Lucknow. and customers to ascertain brand sales. We learnerd how to manage a big firm with all resourses. marketshare.Ashesh kishore bhattacharya and Mr. We want to thank our eminent teachers Mr. retailers. FIELD WORK Interviewing the distributors. . Tried to fill up questionnaire before the customer of all level. shekher shrivastava. There we learn the importance of cleanliness and resourse management without wastage. The company is moving ahead with all its values to achieve its goals. LEARNINGS Co-ordination Co-operation Integrity Cleanliness Time management Resourse management.
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