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Using This SEO Template

This SEO Template will let you organize your website's on-page SEO (s
help you formulate a plan, make it easier to coordinate pages and key
both changes and results all in one place. To make this template easy
down how to use each section within the template, highlighting the nu
providing tips for to help you maximize your productivity using this tem

Column A: Content Type


The content type denotes the type of page you are working on. Is it yo
page? Is it a landing page or a blog post? A product page or a thank-yo
which page you are editing to keep track of how the edits relate to the

Column B: Current URL


The current URL is something that can be entered manually or exporte
HubSpot's Website Analytics tool (under Reports > Analytics Tools) allo
pages on your site. From that exported document, you can simply cop
not using HubSpot, you can try using a free tool like Xenu's link crawle
sleuth.en.softonic.com).
NOTE: You will inevitably have to do some sort of file clean up
addition to the pages you want to review, most tools will expo
that you may not want to optimize. Organize your template/sp
importance and focus on optimizing 5-10 pages a week based
you to pace yourself and use your time wisely on the road to o

Column C: Current Page Title


The current page title is as simple as it sounds – the current title of the
optimize. Page titles can be exported with either tool mentioned above

Column E: Current Page Description


The current page description is a simple the description of your page.
the page's meta description. Page descriptions can be exported with e
the "current URL" section).

Column G: What's the purpose of the page?


Define the overall goal of this page. This is something you will want to
each page or for a group of pages). Is it to provide product information
promote an event? What's the end goal? Has the content on this page

Column H: Who is the target audience?


On-page SEO starts with this key concept. Your target audience, or buy
whom you are writing your content. If you don't know who you are wri
attract through your SEO tactics, your content will be aimless. Clearly
page targets.

Column J: Edit Date


Make a manual note of the date each time you edit a particular page.
pages at once, so it is important to note when changes occurred -- esp
progress back to someone else, such as a boss or a client.

Column K: New Page Title


This is where the planning for your new SEO strategy begins. Manually
particular page. The goal here is to lay out the purpose of the page wi
practice for page titles is "Keyword | Keyword Variation." See an exam

Column L: Page Title Length


The length columns will make sure that you adhere to certain characte
length for page titles is 70 characters. This template automatically cal

TIP: A quick and easy way to kick off your optimization project
longer than 70 characters.
Column L: New Page Description
Enter your new page description. Descriptions should be one short, de
incorporates your keyword – which you laid out in your page title – in s
should not just repeat verbatim the content you have it on the page it

Column N: Page Description Length


The length columns will make sure that you adhere to certain characte
be calculated for you. The recommended length for page titles is 150
Column O: Target Keyword
Think of your target keyword as the designated topic for a particular p
page. This allows you to go more in depth and provide detailed inform
also only optimizing for one keyword per page.
NOTE: There are a few exceptions to this rule. For instance, yo
potential candidate for multiple target keywords. The goal of y
what your entire website/business is, and you may need a few
do that.

Column P: Content
Aim to have at least 500 words per page. Your content needs to be tho
solutions. Again, write for your target audience. How can you help the
error free - check spelling and grammar. Format content to make it ea
Column Q: Header
Define what you will use as a header to introduce your content. Forma
content easier to read and digest. It also provides visual cues to your r
Typically the very first header is an H1, or header one, on a page. How
the purpose of the page somewhere at the top, you may not need to s

Column R: Subheaders
Subheaders serve the same purpose as headers, but to introduce sub-
sub-headers to visually break up your content into smaller bite size ch

Columns S-T: Images


Another great visual cue to offer your readers is an image. An image o
and draw to your content, particularly for blog posts. Ensure the image
content, and large enough to draw interest. Aditionally, name the imag
keyword and context with your image name. For instance, opt for a de
"keyword_and_how_it_relates.jpg" rather than "image123.jpg". Provide

Columns U-V: Internal links


Anytime you include references to other sources or pages in your cont
that referring source - whether it is your own content or an external so
sources you have the option of passing SEO credit or not. If you decide
becomes "no-follow" link. A "no-follow" link means a search engine cra
However, as long as the site is reputable, the best practice is to provid
you link to it. Linking to other pages is used to cite sources and to prov
For instance, if you have an overview page where the goal is just to hi
subject, and you have a deeper internal page that goes into more deta
internal page from your overview. The text you use to create the hype
Often, you'll see the words "click here" or "read more" as anchor text.
however, whenever possible naturally incorporate a few words (ideally
referring page.
Column W: Social Media Sharing
How people use your content is a critical factor of a page's performanc
big component of your site SEO. Make it easy for people to share your
in a visible place.

Column AA: Calls-to-action


Every page of your website is a conversion opportunity. To make this p
to-action on every page. Many pages may have multiple calls-to-action
to-action at each stage of the buying funnel - top of the funnel (TOFU)
and bottom of the funnel (BOFU). As you add or edit/update calls-to-ac
relevant), be sure to also note conversion rate changes.

Column AG: Notes


Make notes if needed. You may want to note if a page needs to be upd
content is out of date. Or perhaps a topic needs to be explained furthe
more about it. Note if a page needs to be movedm if the URL changes
set up. It's a good place to track to-dos.
Additional Tips:
* Plan each SEO element in columns B through AG on the
next tab.
* Use a variation of the "Target Keyword" in each element.
* Optimize each page for one term only.
* Once you finalize your SEO plans, implement these
changes on your website, or pass the work along to
someone (IT or a third party) to implement for you.
Note: This will take time to complete. Aim to work on 5-10
pages a week.
Scroll to the right to view all elements >>
Plan each SEO element in columns B-AG. Use a variation of your Target Keyword

Content Type Current URL


i.e. website page, blog
post, landing page etc.
Example (home
http://www.domain.com
page)
Home Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
Internal Page
w all elements >>
olumns B-AG. Use a variation of your Target Keyword in each element.

Current Page Title

Company Name :: Internet Marketing Systems, Internet Marketing, Marketing Software


Length Current Page Description Length
70 character 150 character
max max

82 Internet Marketing Software, Internet Marketing, Marketing Software 67


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What's the purpose of Who is the target
the page? audience?
define value proposition define persona

home page, explain scope of businessenterprise, 200+ employees, technical


Edit
Marketing Campaign
Date
list each related campaign

Branding and Social Media Campaign MM-DD-YY


Title
New Page Title
Length
70 characters max, separate keyword phrases w/pipes
(keyword | keyword)

Internet Marketing Software | Product Name & Type 49

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Descripti
New Page Description on
Length
150 characters max. Short sentence.

Company name's internet marketing software has XYZ for XYZ persona. 67

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Target
Content
Keyword

Internet Marketing
needs to be updated. See Google doc.
Software
Header Subheaders

All-in-one Internet Marketing SoftwareProduct specific sections


Images
keyword inclusive file name alt text

/images/internet_marketing_software_demo.jpgfree demo of our internet marketing software


Internal Links
anchor text(s)

links to specific product pages and case studies, link to landing pages
Social
nks Media
Sharing
destination page(s) y/n Top of the Funnel (TOFU)

http://www.domain.com/internal-page Yes whitepaper download


Calls to Actions
TOFU Pre Optimization TOFU Post Optimization Middle of the Funnel MOFU Pre Optimization
Conversion Rate Conversion Rate (MOFU) Conversion Rate

12% 25% needs to be worked on NA


NOT
ES
BOFU Pre BOFU Post
MOFU Post Optimization Bottom of the
Optimization Optimization
Conversion Rate Funnel (BOFU)
Conversion Rate Conversion Rate

13% free demo offer 5% 15%