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13th – 14th November, 2010
17 years, 100+ clients, 190+ projects, 1 lakh+ visitors, 2 lakh+ man hours…
No one decodes your customers’ mind like we do..
Kimera Beauty Salon
Date – 19th October 2010 T. A. Pai Management Institute Alevoor Road, 80 Badagubettu Manipal-576104, Karnataka Tel No: 0820 – 2701000
A. creating managers who add immense value to organizations. such as Udupi and Mangalore . with a student population of 17000 (floating) & 35000 households in and around Manipal. Located in the ‘international university town’ of Manipal.in TAPMI The T.edu. The students of these educational institutes come from all over the country. Nearby areas. for the past 25 years. TAPMI has had a splendid legacy of 'nurturing wealth creators. MANIPAL Manipal is a cosmopolitan town. Professional institutions like Manipal Institute of Technology (MIT). teenagers and students who form the majority of the consumers providing excellent respondents for market research.Pai Management Institute (TAPMI) has shone as a beacon of management education. The population has a high standard of living & immense purchasing power which is reflected in the SEC (Socio-Economic Classification) of the respondents. TAPMI has a place amongst the top 20 B – schools in India owing to highly experienced faculty with impeccable credentials and some of the best students. Karnataka. Welcome Group School of Hotel Administration (WGSHA). The demographic profile of Manipal and nearby areas is representative of a typical population of India. It has the right mix of households. Kasturba Medical College (KMC) and over forty other educational institutes are situated in Manipal.brandscan@tapmi.
have a demographic profile that represent the profile of the suburban and urban Indian consumer respectively.school in India. Read more about BrandScan at: http://tapmi. BrandScan has a unique way of eliciting unbiased and natural responses through the use of disguised games. Kalyanpur etc. Puttur. Market Insight etc has helped BrandScan develop a systematic three-phase research approach. Nearby villages like Parkala. represent the profile of a rural consumer. These areas would enable us to fulfil the objectives of the study by targeting the right kind of audience. The format of the event is a gala fair with customized events focused on attracting people for conducting research.in/brandscan/ . In the 17 years of its glorious existence. Bhramavar. It boasts of a clientele consisting of blue-chip companies from various domains ranging from FMCG.edu. BrandScan has completed 190 projects for various clients making it the largest market research fair by a B. The USP of BrandScan is that it serves as a platform for both learning and entertainment. Professional guidance and consultations from reputed research agencies like TNS. BrandScan hosts more than 5000 visitors from Manipal. BRAND S CAN BrandScan is a unique Market Research fair conducted by the students of TAPMI. consumer electronics to the automobile industry. Udupi and other adjoining areas and remains one of the most awaited events of the year for the region.
Biker Timings 3-6 pm Rock Band Competition 14th November Kalakriti 7-10 pm 10 am .30 pm 4-6 pm 7-10 pm SCHEDULE OF EVENTS AT BRANDSCAN 2010 A glimpse of the events at Brandscan: THE EVENTS .30-2.12 Kids Got Talent Dance Masti Fashion Fiesta 12.Day 13th November Event Mr.
Biker War of the DJs Kala Kriti Fashion Show .Adarsh Dampathi Magic Show Dance Masti Rock Show Mr.
Biker Food Stalls Seating Area S T A L L S Entrance Youth Events .THE CROWD Family Events LAYOUT OF THE VENUE FOR BRANDSCAN 2010 Green Room CENTRE STAGE LOG Stall S T A L L S AREA FOR Mr.
This year we expect around 7-8 teams from different colleges in and around Manipal. This event adds glamour to BrandScan and hence is a favorite.The venue for BrandScan’10 is MJC Ground near Hangyo CTF ABOUT FASHION FIESTA AT BRANDSCAN Young models set the ramp on fire with their looks and style during the fashion show. . Teams from various institutes participate in this and this remains a major crowd puller. specifically amongst youth. Udupi and Mangalore to participate for the final show on 14th November 2010.
As the principal sponsor of the event. BrandScan intends to associate with Kimera as an Event Sponsor or Co-sponsor or Style Partner for Fashion Show. the Fashion Fiesta will last for 3 hours. WHAT WE OFFER? PRE-BRANDSCAN The Sponsors for the event shall be entitled to extensive coverage and publicity through the following. the event will be publicized as “Fashion Fiesta” in association with “Kimera”. Kimera will be co-branded with the event as “Kimera” presents Fashion Fiesta. Or The Style Partner is Kimera.As stated in the event schedule for BrandScan. which includes mention in the articles in Leading News Daily and through advertisements. As an event Co-sponsor. AVENUES FOR ASSOCIATION BrandScan provides an excellent platform for Kimera to promote the brand in Manipal. . We expect a crowd of around 700-800 people to be present for the event. • Publicity with the help of media associations.
MIT. • . TAPMI. Round of mail chains will be sent to them. there will be two road shows. Duration of mail chains: 2-3 weeks prior to the event. Udupi and Manipal. your coupons will be distributed along with our posters. Kannada. are some of the events that will be conducted in Manipal at locations like Kamath Circle. Distribution of Coupons: This will be the direct and the largest strategy to promote your Company.one each in Manipal and Udupi one week before the event.2 Size of the advertisement – 15*8 Dates of Advertisement – 1st and 2nd week of November. Targeted crowd: Students of KMC. • Publicity through e-mail chains: BrandScan has the database of over 1000-2000 students currently studying in Manipal. Coupons can be distributed in this stall. etc. customized as per your needs. Cricket. • Publicity on Radio: Radio Partner: Radio Mirchi Frequency of Announcements: 10 per day Number of days: 10 Language of announcement: English. • Hoardings. MIM. Treasure-hunt. • Publicity through Road shows: As a part of Pre-BrandScan. Posters. Banners at Strategic locations in Mangalore. WGHSA. These will provide platform for promotion of all the events and the sponsorers. Name of Newspaper – Udayavani Frequency of Advertisement . MIC. Number of posters – around 500. etc. Stall at Strategic location in Manipal during Pre-BrandScan events: Rink-Basketball. As students go for promoting and getting teams for events.
Invitation cards. 25. This team can be utilized for exclusive display of your art and style. All the Above Publicity during two day fair and not during Pre BrandScan activities . Regular audio announcements during the event. entry tickets and demographic slips displaying the company’s logo. of your products and consultancy be done to direct crowd to the stall points. stall will be allotted at the venue. This will surely grab the eyeball of every individual present there. 15. 50. etc. free gift announcements at • Display of art: A non-competing team from TAPMI will participate in the event.000 Rs. OPPORTUNITIES FOR ASSOCIATION Role of the Company Main Sponsor Co-Sponsor Style Partner Cost Deliverables Rs. Retail outlet at the event: A This can be used for promotion services. BRANDSCAN: TWO-DAY FAIR • • • • • Company banners as stage backdrop during the event and at other locations in the fair premises.000 Rs.000 All the above. During registration for entry at the venue. coupons will be distributed. Necessary planning will through ways like redemption of a decided interval of time. Video advertisements on giant screens during the event.
BRANDSCAN ’10 PARTNERS Market Research Partner Events Partner Official Online Partner Official Radio Partner Official Print Partner .
BRANDSCAN ‘09 PARTNERS TV Media Partners Radio Partners Online Partners Event Partners .
A FEW OF OUR PAST PARTNERS Research Partners Principal Sponsors Print Media Partners TV Media Partners .
Escorts Ltd Godrej Appliances Goodlass Nerolac PONDS India Ltd PT Education Reebok India Ltd Samsung .Radio Partners Event Sponsors A FEW OF OUR PAST RESEARCH CLIENTS REPEAT CLIENTS Client Hindustan Unilever Ltd Titan Industries Ltd ITC Ltd TVS Motors UB Ltd Britannia Industries Ltd Eveready Industries India Ltd Amul Cholayil Pharmaceuticals Perfetti Van Melle India BPL Ltd Cadbury India Ltd No of projects undertaken 7 6 5 5 5 4 4 4 3 3 2 2 Client CAMPCO Cavin Kare IMS India JK Ansell (Kamasutra) JK Tyres Kurlon McDowell & Company Ltd MRF Ltd Nestle India Ltd. TATA Chemicals Ltd VIP Blowplast Ltd No of projects undertaken 2 2 2 2 2 2 2 2 2 2 2 OTHER CLIENTS Adidas India Trading Pvt Ltd Airtel Amul Apple Emami Ltd.
Urban to Rural. Diverse audience – From Students to Families. 300 bright young business students working on market research projects for the biggest companies in India. .AXN Ayur Herbals Berger Paints India Ltd Birla Sun Life Insurance BPCL BPL Soft Energy Systems Ltd Cafe Coffee Day Ceat Tyres Channel V Child Relief and You Chlorophyll Cholamandalam Citibank Colgate Palmolive India Ltd Goodyear India Limited Himalaya Drug Company Hindalco Hindustan Latex Ltd HMT Ltd Home TV Hungamacom IBM Kannan Devan Tea Lenovo Liberty Shoes Lotte India Marico Industries OnMobile Satyam Infoway Sify Corp Smithkline Beecham Pharma Ltd Sony Music India Spice Telecom Syndicate Bank Tata Indicom Tata Tea Ltd Tissot Watches TTK Healthcare TVS Electronics UDV (Smirnoff) Videocon International Limited Voltas Ltd WHAT SETS BRANDSCAN APART An audience of over 4000 people over a period of two days. setting up a perfect environment to reach out to your target segment. The Brand – BrandScan is undoubtedly the most awaited annual event of Manipal. Research Expertise – 17 years of rich history and an alluring list of clientele and sponsors. Super Rich to Middle Class families. BrandScan is the ultimate representation of diverse audience. Two full days of events attracting a huge and diverse crowd.
. Disguised games – A perfect way to decode your customer’s mind and obtain candid. unbiased feedback about your products.
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