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Marketing Funnel B2C

AWARENESS Marketing Campaign - Social Media (Twitter, Facebook & LinkedIn),


Advertising, Press Releases, Launch Event. Efficient SEO on website

INTEREST Targeted Emails, Newsletters, Website Content

Email campaigns, continue with targeted


CONSIDERATION content, free trials and special offers

Targeted emails to those who have


used one off supervision service,
INTENT Continue Social Media Engagement
and regular content
The stage of paying-
Ensure process simple
and secure. Follow up
EVALUATION email sent

Process
completed
PURCHASE

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