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AJAY CHOUDHARY CHAIRMAN & CEO- HCL Infosystem

HISTORY OF COMAPANY
In 1976 SHIV NADAR, quit executive job with Delhi Cloth Mills (DCM) along with his five of his friends (Arjun Malhotra, Subhash Arora, Badam Kishore Kumar, T.V. Bhardwaj & Arun Kumar) to start a new company Micro comp Ltd. The focus of the company to design and manufacture the scientific calculators. The venture provided it money to start a company that focused on manufacturing computers. The company was renamed as Hindustan Computers limited (HCL) and received support from Uttar Pradesh government to set up their manufacturing in Nodia. In 1981, NIIT was started to cater to the increasing demand in computer education. By early 2000s, Nadar divested his stake in this venture. The HCL Enterprises is one of largest Electronics, Computing & Information Technology Company. Based in Noida, near Delhi, the company comprises two publically listed Indian companies. HCL Technologies & HCL Infosystem.

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HCL was founded in 1976 by SHIV NADAR with his five friends mentioned earlier above. HCL focused on addressing the Hardware Market in India for the first two decades of its existence with some sporadic activity in the global market. On termination with joint venture with HP in 1996, HCL became an enterprise which comprises HCL Technologies (to address the global IT service market) & HCL Infosystem (to address the India and APACIT hardware market). HCL has since Then operated as a holding company.

Public Type BSE: 500179 BSE: 532281 Industry Founded Headquarter IT Services August 11, 1976 Delhi Metropolitan area Noida, India Key people SHIV NADAR, founder-Chairman, Chief Strategy Officer, HCL Technologies Roshni Nadar, CEO HCL Corp.

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POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC

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MILESTONE PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

Advantage HCL • • HCL's labs . we have the experience to create world class products and services to help you give the best to your customers. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . it’s our commitment to help you be as successful as possible.000 towns Benefits from a Proven Commitment from HCL Infosystems At HCL Infosystems. Leveraging over three decades of experience in total technology solutions. digital lifestyle product distribution and retail network Extensive service network that reach out to 4. partnerships are lifelong relationships that mutually benefit each other. We provide you access to HCL’s innovative technologies. We can help to enhance your business and reap the rewards of our mutual success. Networking Solutions & Distribution Company • • • • • 3 decades of expertise in technology solutions Partners with leading global players to provide the best of solutions to end users The largest manufacturer of PCs and Laptops in India Largest direct sales. System Integration.RELATIONSHIP PROGRAMME HCL strongly believes in the power of relationships and partnership No matter the size of your business. marketing strategies and value added services. development and building ICT products India's largest Hardware.Pioneers in design. By working on every aspect of the ICT industry. partnering with HCL Infosystems will help you succeed.

we offer a reliable IT backbone to our partners. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Reliable IT Backbone In a world where the right technology infrastructure is a prerequisite. these systems offer ease of use that transcends to greater performance and more satisfaction for the individual user be for work or home. Additionally.we designed India’s first Multimedia-enabled Beanstalk Media Centre PC for home users. Our high-quality products and services give you means to work in a smarter way and be more productive and competitive.We offer differentiated technology and dedicated service support infrastructure as per the needs and requirements of your customers. Differentiated Product Access At HCL we understand that different customers have different needs. We have constantly innovated to offer a range of products to cater to different requirements of the customers. designed to deliver a price to performance advantage to help you provide increased benefits to your customers. We have pioneered the home PC market of India . We provide a one stop shop for meeting end-to-end IT requirements. we offer industry leading technology. Whether gaming. Further these products are backed by HCL’s 24X7 Consumer Support Helpline. we have developed Ezeebee and Busybee PCs and ME Laptops for personal productivity. enjoying music or movies or connecting to the Internet. We bring this exciting range of Desktops and Laptops through our vast network of neighborhood partner outlets for buying convenience of the customers. HCL combines technical innovation with built-in reliability to keep your business running. thus offering a smooth ICT management. We provide technology specializations that map to areas of significant business growth for your business and your customers.

HCL business Desktops and Laptops offers increased security. HCL Desktops and Laptops are manufactured and marketed specially to withstand unique Indian terrain and conditions.2000 & ISO 14001 certified and adhere to stringent quality standards and global processes.000 towns. As market leaders in ICT arena we offer our partners the best of options. Leveraging on three decades of expertise in total technology solutions. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . 505 points of presence. For our Enterprise & SMB customers who buy directly from us. or through Enterprise Rate Contracts or through our vast network of Strategic Business Partners we offer customized built to order range of ME Business Laptops and Infiniti Desktops. HCL commits to manufacture “Green” PCs and Laptops that are RoHS compliant and adhere to stringent environment management standards. reaching 4. we can help you with our dedicated 24X7 HCL Touch service network. Unparallel Support When the situation calls for it. You can benefit from services offered through our offices in 170 cities. HCL's manufacturing facilities are ISO 9001 .Enterprises have unique needs for their computing platforms and HCL’s range of business Desktops and Laptops come with unique features that enhance productivity while reducing TCO. ultra-efficient manageability and maximum productivity for a smart business landscape.

We can help you to focus on some of the most critical marketing needs facing your business.and post-sales support from HCL specialists makes identifying the best solution for each sales opportunity even more predictable. we can provide you a set of proven sales and marketing tools designed to help you generate new leads. support and management. So whether it’s for you or your customers. We have picked up valuable marketing lessons in serving the IT needs of the Indian customers. You can combine your individual strengths and reputation with the power of a global brand.all at a great value. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . Extensive Marketing Support HCL has closely seen the IT industry rise from scratch. Structured for Ease and Value Each element of HCL business partnership solutions are designed to reduce the costs of deployment. increased demands for products and services and help you reach your business goals.Pre. This allows for our shared quest for excellence and commitment to serve customers better. we provide complete ICT solutions . and has actively participated in its progress. Additionally.

with leadership in chosen technologies and markets. with commitment to sustainability. We enable business transformation and enrichment of lives by delivering sustainable world class technology Products. Be the first choice for employees and partners. services and solutions to meet the requirements of our external and internal customers the first time. every time.GUIDELINES PRINCIPLE VISION AND MISSION A global corporation enriching lives and enabling business transformation for our customers. We shall deliver defect free products. Solutions & Services in our chosen markets thereby creating superior shareholder value. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

In focus. EMC. AMD. Computer Associates. Network Consultancy. • • • • An active placement cell with extensive industry reach Continuous track record of having exceeded placement targets Leading IT’s company among recruiters Students placed in diverse IT domain such as VPN. Oracle. they formed alliances and partnerships with the leading IT companies’ worldwide. HCL Infosystem has alliance with global technology like leaders like Intel. and enable us to be one stop shop for our customers. HCL Infosystem has alliance with global technology leaders. Nokia. Red Hat. Citrix. SCO. SAP.HCL Alliances & Partnerships To provide world-class solutions and services to the customers. CISCO. software Services etc HCL ADVANTAGE POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Toshiba. Infrastructure & Facilities Management. Ericsson. Microsoft. These alliances on one hand give us access to the best technology & product as well as enhancing our understanding of the latest in technology. Dulpo. Bull. sun Microsystems. To provide worldclass solutions and services to the customers. On the other hand they enhance our product portfolio. they formed alliances and partnerships with the leading IT companies’ worldwide. Samsung and Novell. Scan Soft. VERITAS.

Our strengths can be summarized as: • • • • Ability to understand customer's business and offer right technology. Last 30 years apart from knowledge & experience have also given us continuity in relationship with the customers. ability to provide the cutting edge technology at best-value-for-money and on top of it. HCLI has a product range. Be it a large multi-location enterprise. It offers onestop-shop convenience to its diverse customers having an equally diverse set of requirements. or a small office or a home. sales & support capability to service the needs of the customer. Pan India support & service infrastructure. Right from our inception we have attempted to pioneer the technology introductions in the country either through our R&D or through partnerships with the world technology leaders.HCL Infosystems (HCLI) draws its strength from 30 years of experience in handling the ever changing IT scenario . Long standing relationship with customers. or a small/medium enterprise. an excellent service & support infrastructure. Best-vale-for-money offerings. HCL is country's premier information enabling company. Using our own R&D we have: 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . thereby increasing the customer confidence in us. strong customer relationships. Today. Technology Leadership HCL Infosystems is known to be the harbinger of technology in the country.

•  • • Created our own UNIX & RDBMS capability (in 80s). Developed firewalls for enterprise & personal system security. Country's first Media Center PC. Launched our own range of enterprise storage products.Beanstalk in 1995. Launched our own range of networking products. This is one of the key ingredients that go into our strategic advantage. Country's first Pentium 4 based PC at sub 40k price point. Country's first branded home PC . QUALITY 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . We strive to understand the technology from the view of supporting it post installation as well. HCL Infosystem has to its claim several technology pioneering initiatives. Some of them are: • • • • Country's first Desktop PC .Busy Bee in 1985.

We also employed concurrent engineering practices including design reviews. In the early 90s. the first time. the focus was not merely on the quality of products but also the process quality systems. processes and products. Its concept of quality addresses people. every time. organizations need to adopt and implement a continuous improvement-based quality policy. As of now. Our manufacturing unit at NOIDA was certified initially to ISO 9002:1994 by Bureau Veritas Certification in 1994 and later on to ISO 9001:1994 in 1997." To exist as a market leader in a globally competitive marketplace. total employee participation in quality improvement and customer satisfaction.Philosophy of Quality "We shall deliver defect-free products. services and solutions to meet the requirements of our external and internal customers. all our manufacturing units are certified by Bureau VERITAS Certification as per ISO 9001:2000 and ISO 14001: 2004 POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . leading to customer and employee satisfaction. One of the key elements to HCL's success is its never-ending pursuit of superior quality in all its endeavors. and rigorous reliability tests to uncover latent design defects. QUALITY AT HCL INFOSYSTEMS LTD The history of structured quality implementation in HCL Infosystems began in the late 1980s with the focus on improving quality of its products by using basis QC tools and Failure Reporting and Corrective Active Systems (FRACAS). we have adapted to newer and better Quality standards that helped us effectively tie Quality with Business Goals. HCL INFOSYSTEMS believes in the Total Quality Management philosophy as a means for continuous improvement. Over the last 32 years.

the individual's need towards better quality in his personal life. MAIT's Level II recognition is based on the 'European Foundation for Quality Management' (EFQM). Business results). we train our employees on the basic concepts and tools of quality. a major quality initiative was launched across the company based on Philip B. We have received MAIT's 'Level II recognition for Business Excellence' for our initiatives in the Information Technology Industry. Measurement Analysis & Improvement) (2) Results (Product Quality. for gaining quality leadership and business competitiveness. whereby process deficiencies and bottlenecks are identified. 2002-03. including personal quality. and Corrective Action Projects (CAPs) are undertaken.In early 1995. Crosby's methodology of QIPM (Quality Improvement Process Management). (1) Enablers (Leadership & Management commitment. This model was selected to because it considered the need and commitment by an organization to improve but more importantly. Resource Management. This reduces defect rates and improves cycle times in various processes. adding another commendation to our fold. Product Realization. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Our certifications / awards in 2003 include ISO 9001-2000 by Bureau VERITAS Certification for our Info Structure Services and award of First Prize by ELCINA (Electronic Component Industries Association) for Quality. Under our Quality Education System program. A number of improvement projects have been undertaken by our employees. Customer / Stake holder satisfaction. The ELCINA award criteria consider two aspects.

We always strive to maintain high quality standards. to enable our customers to serve their customers better MANUFATURING CONCERN PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . which help us fulfill our mission to provide world-class information technology solutions and services.The tryst for continuous quality improvement is never-ending in HCL Infosystems.

TS 16949-2002 TUVAccredited certified. ISO 13485:2003.with only Unit 1 .makes Pondicherry an ideal place for business. 2 at Pondicherry. special policies for Industries of local Govt. HCL was also awarded ELCINA's (Electronic Component Industries Association) Quality Award for the year 20022003. The infrastructure is state of the art.HCL's computer hardware manufacturing plants include 4 facilities. 1 at Chennai & 1 at Uttaranchal.000 sq. All 3 factories are ISO 9001:2000 and ISO 14001. one of the best & largest in India. .it now has 4 Units with a built up area of 4. 19. ft. attractive power and labour rates .by European Foundation for Quality Management in the year 2001. Started in 1996 . The plant located in Pondicherry are situated 165 kms south of Chennai on the coast of the Bay of Bengal with proximity to Chennai Air/Sea port. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . PMO was also Awarded MAIT Level 2 . Inland Container Depots.

The products manufactured here undergo stringent tests that ensures their ruggedness & durability . Driven by a strong Manufacturing Objective "WE SHALL DELIVER DEFECT-FREE PRODUCTS. client-site simulation tests .heat . The plant is networked & online with HCL branch and head offices. rough transportation & handling . PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . which may be deployed anywhere in India and may have to face severe conditions like . Driven by a strong manufacturing objective. Online configurations enables this latest unit of HCL (Rudrapur) to leverage the power of IT in delivering optimum efficiency.HCL Infosystems Ltd. SERVICES AND SOLUTIONS TO MEET THE REQUIREMENTS OF OUR EXTERNAL AND INTERNAL CUSTOMERS. hot & cold temperature chamber . and Noida Manufacturing Units now ISO 9001:2008 Certified State of the art IT systems in MRP. services and solutions to meet the requirements of its external and internal customers. Uttarakhand. ERP. HCL promises to deliver defect free products. EVERY TIME. right from the commencement of the relationship. THE FIRST TIME.Our products undergo drop tests . humidity . A strong emphasis of "Quality by Process" is ensured across all processes. Pondicherry. reliability tests at all ." All processes in the manufacturing are aligned to this guiding objective . The Pondicherry plant has its own Product Engineering Group (PEG) and R&D teams constantly engaged in developing new products and solutions.

for them. dealers & distributors are encouraged to visit the plant to see. to take care of problems reported from field. There is also a Customer satisfaction cell. in plant. support personnel. sales & marketing.Computers are shipped to locations all over India with an extensive network of professional logistic support partners. Customers. what all goes in making a quality computer system HOMEABOUT USPRODUCTSSERVICES l CAREERS l SUPPORT l CONTACT US PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

Storage Solutions Offering an entire range of storage solutions. Businesses and Small to Large Setups. Digital Lifestyle Products & Solutions 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . Software Licenses Enjoy benefits of genuine software licenses through HCL Infosystems.Computing Products Offering an entire range of Computing Products for Corporate. Display Products Introducing great display products that you would love setting your eyes on. Networking Products Enjoy fast data transfer with our exclusive range of Networking Products.

DIVISION OF HCL COMPANY PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . KIOSK. Racks & Enclosures HCL offers a comprehensive range of 19” racks with standard accessories for Computer networking applications and IP Enclosures of all standards Software Solutions Bringing to you world class software solutions that you can depend on. POS.Offering an entire range of Digital Lifestyle Products and Solutions for entertainment and business. Office Automation Telecom & AVSI Solutions Introducing world class telecom products and AVSI solutions to meet business requirements. Office Automation Imaging & Printing Solutions Introducing world class imaging products and solutions to meet business requirements. Customer Service Counter Products Offering an entire range of POS products and solutions.

PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

HCL Infosystems 1986 The company was established on 17th April. The object of the company is manufacturing of and leading in complete range of Mini Computers Micro processor based systems. It has some of the finest laboratories and manufacturing facilities in the world. And soon after HCL POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Micrographic and reprograhic equipment and manufacturing and marketing of electronic EPABX systems and electronics Teleprinters. each a leader in its own field. In 1991. The technical collaborator of the Company Hewlett-packard.HCL INFOSYSTEM Company History . Electronics Instruments. these two companies. 1989 The company entered into an agreement with Hewlett packard of US for the sale and leaving of the Super Mini and Mainframe computers to be manufactured by Hewlett in India. is the second largest computer company in the world. decided to join hands.

the nodal department of the Government of India for development of electronics industry awarded the First Prize to the Company in the area of computer systems. The Company has the largest network of spare-stocking locations. supported by Test and Repair Centres which reduces the inventory level and increases the spares availability at any time. HCL Finance & Investments Ltd is the subsidiary of the company.The Company set new industry standards with the launch of D and K class HP 9000 Business Servers complemented by J class HP 9000 Workstations. tight liquidity position in the market. To meet critical requirements within 4-5 hours. as a part of the prestigious DoE award of Excellence. The Department of Electronics (DoE).Hewlett-packard was launced. The Company set new industry standards by launching the most powerful Workstations and Servers in the world based on the latest 64-bit microprocessors from Hewlett-Packard . the company has tied-up with Indian Airlines to deliver spares in major metro cities. 1997 The Company commissioned its second state-of-the-art manufacturing facility at Sedarpet near Pondicherry. 1996 The performance was adversely affected due to rise in dollar exchange rate. simultaneously with the world wide launch of these products by Hewlett-Packard Co.The Company further extended its indigenous Infiniti range of business computing products as it introduced the Enterprise Class POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .the PA-8000. political uncertainty coupled with deferment of capital expenditure by the Government Departments. The Company has the best skilled manpower created through years of Campus recruitment and training at In-house Training Centres and by providing Management Training in the best Management Institutes. The Company also recently announced the introduction of the most powerful Workstations in the world based on the latest 64bit processors from Hewlett-Packard the PA-8000.

The Office Automation Division tied up with InFocus. 1999 The Board of Directors unanimously appointed Mr.Infiniti Super Server and the Infiniti ELS range of workgroup servers. for lates version of operating systems. Cybercafes. The Office Automation Division has entered into a relationship with Samsung. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .OW! initiative targeted at the internet market with a range of services from providing complete Infrastructure to ISPs. Diaz. Mr. Ajai Chowdhry as Chairman and Chief Executive Officer with effect from 5th November. The tie-up has been successfully implemented across five locations in the country. Director. The Company tied-up with Microsoft Corp. The Company tied up with Lucent Technologies as an integration partner for its SYSTIMAX range of structured connectivity solutions. resulting in the introduction of the Infiniti Global Line range of PC Servers which incorporate building blocks from Intel and are integrated and tested extensively for Indian condition. The Office Automation division has recently launched digital copiers and multifunctional products from Toshiba and opened service centres to cater to the increasing number of walk-in customers for service of Nokia cellular phones. Alternate Director. resigned from the Board of Directors of the Company w.e. Mr. Suresh Rajpal. Korea to market and support their range of Key Telephone Systems.The Frontline Division has tied up with Novell to become the largest Novell Authorised Support Centre. for marketing and supporting their range of LCD projectors. resulting in launch of preloaded systems and beta testing for future technology and product like Windows 2000. Manuel F. Bob Robertson.f. 1998 The Company tied-up with Intel Corporation for Server technology. 25th September. Director and Mr. to corporate Intranets. USA. Infokiosks and E-Commerce.The Company launched its WWW.

and Unisys. HCL Infinet Ltd. The Company entered into an agreement with US-based Infocus for distribution and technological support of the latter's data and video projection products in the country. the Internet start-up of HCL Infosystems. Bhopal. the new internet services subsidiary of HCL Infosystems. the Internet subsidiary of HCL Infosystems.. one of the largest distributors of books in the country. have set up a joint venture called Asian Age Infinet. Asian Age. has launched the Nokia professional Centre (NPC) in Chennai as part of the expansion programme to open Nokia centres in India which will enable customers to choose the right model and accessories suiting their life style.. Next Call Centre. and media group.2000 HCL has launched a new range of PCs (Ultima and Elite models) under its BeanStalk range of PC's at its Pondicherry plant. The preferential allotment of equity shares/Warrants upto 2% of the issued equity share capital of the company. HCL Infosystems Ltd.com. services. HCL Infinet. Ahmedabad. have entered into an alliance for use of ES7000 range of servers and associate hardware and middleware storage solutions. a US-based provider of e-business solutions. the Internet services subsidiary of HCL Infosystems. to sell books online through its soon-to-be-launched portal. HCL Infosystems Ltd has launched in India the Swedish major Ericsson's Generation X Business communication too. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Faridabad. HCL Infinet. HCL Infosystems has entered into a tie-up with BroadVision for providing personalised e-business applications to is clients.hclinfinet. Coimbatore. The Office Automation Division of the company has been recognize for level 1 in business excellence. www. has tied up with UBS Publishers' Distributors Ltd. HCL Infosystems Ltd. launched its business-to-consumer (B2C) horizontal portal. HCL Infosystems has launched HCL BenaStalk personal computers powered by Intel Pentium III 700 Mhz processor for the home segment. HCL Infinet.. launched its value added internet services in Hyderabad. platforms and network infrastructure.

2001 ICRA has assigned an `A1+' rating to the Rs 50-crore enhanced commercial paper programme of HCL Infosystems Ltd. Ltd.Gurgaon. television within the timeframe of 50 days. HCL InfiNet Ld. a subsidiary of HCL Infosystems Ltd.. HCL Infosystems is setting up a managed offshore development centre at its Noida software development facility for Stratech Systems –the POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .00. the Internet services subsidiary of HCL Infosystems. Singapore. in association with Citibank to enable customers to carry out secure transactions online including buying Internet access. The Company Introduced Channel Support Certification program. Pune and Thiruvananthapuram. 1. has launched an authenticated payment gateway for its portal. Noida. against Rs 1450 lacs subscribed in the previous quarter. HCL Infosystems. This ensures uniform quality of support across the country. targeting new market opportunities in segments such as Internet service providers. FEC Infosystems Pte. by the subsidiary HCL InfiNet Ltd. has implemented BroadVision B2B Technology for East Lifestyle Corporation Pvt. www. 5 series tabletop and 8 series -. a technology integration company. a media and e-commerce corporation. HCL Infosystems and Intel have jointly launched an e-business solutions programme. application service providers. Internet. indicating highest safety..have been allotted at par. HCL Infosystems Ltd. Infinite Global Line Servers.. a media and ecommerce corporation with interests in print.. Busybee and Beanstalk.. The Company has launched digital mail inserting systems – 3 series desktop. Jaipur. HCL is the first indian IT company to introduce this kind of certification program in India.hclinfinet. Ltd. Ltd. Singapore.45. of equity shares of Rs 10/.The Company has introduced new products under Infiniti 2000. banking and finance.com.000 No. has implemented BroadVision B2B technology for East Lifestyle Corporation Pvt. has bagged the award for the Top PC Vendor by at the Dataquest award ceremony.in collaboration with the US-based Pitney Bowes.

1 PC Co in India in 2001. HCL Info registers 245% growth in their net profit for Q4. HCL Infosystems launches its 'Bean stalk CD surprise' to promote PC sales. launched a consumer friendly Internet appliance (IA) – Ezeebee. HCL bags Toshiba gold Award for the second time for the overall copier sales and marketing performances. HCL Tech restructures its treasury Investment portfolio. DVD player.64 per cent stake amounting to 14. live television (including recording of TV programmes). OfficeRight. HCL provides technology for new police command centre 2004 POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . HCL-Infosystems is entering the call centre business. from 4. 2003 HCL Info launches Dragon Naturally speaking. the Digital mail finisher and post perfect. The company has tied up with US-based Stratasoft to offer consultancy services to clients entering the call centre business. HCL Infosystems introduces mailing system of Pitney Bowes. HCL Insys launches the Toshiba Portege 3500 series Tablet PC in the nation. and digital franking systems. Financial institutions hiked their stake in HCL nfosystems Ltd to 7. HCL Infosystems Ltd. the latest speech recognition software.9 lakh shares as on June 2001.51 per cent representing 23. HCL Infsys receives the project to completely automate the Value Added Services(VAT) of Andhra Pradesh.7 lakh shares in the previous year 2002 HCL Insys joins hands with Sun Microsystems India to provide end-to-end solutions to business.Singapore-based IT systems and technology developer. radio and TV games on a personal computer with a keyboard. The company has launched HCL Beanstalk Media Center PC The new product will offer user a single remote control device controlling music system. HCL Insys says it is the No.

Nikhil Sinha has been appointed as an additional POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . DVD. gaming tool.HCL Info forays into digital entertainment sector HCL Infosystems has launched a new computer that will have multi-functional capability of a television. HCL Info unveils PC for Rs 12. HCL Infosystems announced the launch of its new range of Infiniti Global Line 2700 series with Dual Intel Xeon processors promising to deliver faster speeds for enterprise applications HCL Info launches new MP3 player HCL Info ties up with Union Bank Unveils 'RP2 System' a new technology which will ensur uninterrupted power supply to computers 2005 Launches Micro Balanced Technology Extended (BTX) Form Factor for desktops in India on February 10. The project would connect 53 African countries into one network. which provides tele-education and tele-medicine. 2009 HCL Infosystems Ltd has informed that Mr. HCL Infosystems has bagged a 23million dollar deal to implement IT infrastructure for the Pan-African e-Network Project. 2005. Web browser and video recorder.990. radio. MP3 player. HCL touches one lakh milestone in desktop sale. HCL Infosystems launches Toshiba's notebook PCs 2006 HCL inks 5 year pact with Dish TV HCL Info sets up Enterprise Response Centre in Mumbai 2008 HCL Infosystems Ltd has announced that the Company has been awarded one of the most prestigious contracts for establishing the Punjab State wide Area Network (PAWAN). HCL's specialized expertise in the e-governance vertical made it the primary choice for setting up this backbone infrastructure by Government of Punjab (GOP).

Director of the Board of the Company. on the occasion of Earth Hour 2010. priced at Rs. HCL Infosystems announced its venture into partnership with BSNL for offering low-cost broadband-enabled computers in rural areas. which makes the product 100 per cent recyclable and environment-friendly.1 per cent. 2010 PC maker HCL Infosystems on March 26 unveiled its new 'ME Series 40' notebook. 41. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .500. The notebook has BFR concentrations of less than 0.

The certificate of commencement of business was received on 10th February. telecom.The Company has one of the largest software development infrastructures in India. wireless communication and component based object technologies like COM. On July 14. embedded software. satellite communication. ASIC/VLSI design and testing. 1992.The 50:50 joint venture with Perot Systems Corporation in the year. This state-ofthe-art infrastructure. as HCL Overseas Limited. The Company changed its name to HCL Technologies Limited on 6th October 1999 to better reflect the line of activities of the Company. .The Company has the capability to work with a wide variety of computing platforms ranging POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . HCL provides new technology development services to its clients. 1998 . networking and internetworking.The company has a rich heritage in technologies like the Internet and e-Commerce. . which comprises seven software factories. 1994. provided access to high value client base of Perot Systems.HCL TECHNOLOGIES 1991 HCL Technologies Limited was originally incorporated on 12th November. the name of the Company was changed to HCL Consulting Limited.The Company started addressing the markets in Europe and Asia Pacific. DCOM and CORBA. is designed to take advantage of the high productivity and scalability as well as the relatively lower cost of software development in India. Internet telephony. . 1996 .

In the first phase. . is entering into the business of Web-enabling applications through the launch of demand-chain management solutions. would pay . the owner of Apollo Contact Centre. a joint venture of HCL Technologies. store automation and payment system. The Company has signed a five-year strategic partner agreement. a fully-owned subsidiary of HCL Technologies.The Company is setting up a dedicated offshore centre for Vitesse Semiconductor for design and application support services. . . .com.HCL Comnet Systems & Services Ltd. which already has two levels of re-dundancy in . AS/400 to enterprise servers like IBM Mainframes. . HCL Technologies.The Company signed an agreement with Toshiba Information Systems of Japan to set up an offshore development centre in India.Initially. with NCR Corp..5 million either directly or through any of its subsidiaries to acquire 90 per cent equity in Apollo Contact Centre. .HCL Perot. a technology portal and magazine. for the Japanese company.from Open Client Server systems comprising all flavors of UNIX. .HCL Technologies October 29 announced that it would pick up 100 per cent stake in Northern Ireland-based IT-enabled services company Apollo Contact Centre in two phases.5 million from British Telecom (BT). HCL Technologies would pick up 90 per cent stake in Apollo Contact Centre for .HCL InfiNet has been rated the best among 16 Internet service providers by ZDNetIndia.The Company also offers strategic methodology consulting led services through its wholly POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . to develop customer relationship management. Microsoft platforms.HCL Technologies has entered into a strategic alliance with Nasdaq-listed Vitesse Semiconductor ot develop software solutions for global networking markets.

a wholly owned subsidiary of HCL Technologies will invest Rs. Conexant Inc.HCL Comnet.1.The company announced its public issue on November 10th. has invested in five venture capital funds that specialise in high technology. -The company announced on November 11 that it has signed a five-year contract with Gtech and Kla Tencor.000 equity shares. to global organisations. 1999 .The Company will set up an offshore development centre for the. the Shiv Nada controlled software major.each. 2000 .000 neq equity shares of Rs.20. . -HCL Technologies has created wholly-owned subsidiaries to cater to specific geographic regions. in India. Its major subsidiary is HCL Technologies America. The issue includes a Book Built Portion of 1. 4/.42.HCL Technologies. . particularly internet technology.000 equity shares and Fixed Price Portion of 14.80. . a supplier of process control and yield management solutions for the semiconductor and related microelectronics industry.00. of Rs. the wholly-owned subsidiary of HCL Technologies in association with its new partner Globeset Inc. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .owned subsidiary Intelicent Inc. 20 crore in the next one year to set up a network operation centre in Delhi and has tied up with Hewlett Packard.27.The Company has set up a dedicated offshore development centre in Chennai for KLA-Tencor Corporation.1-billion semiconductor company. 100 per cent owned by the company. related areas. is scouting for large Internet Service Providers and payment gateways in India to introduce Net security management solutions.. .HCL Comnet.

Shiv Nadar-promoted HCL Technologies Ltd is looking at the possibility of opening a software technology development centre in China. .HCL Infinet Ltd. infotech company HCL Technologies is in the process of acquiring companies in both Europe and the US as part of its expansion drive. subject to necessary approvals. .The Company launched the second Nokia professional centre in New Delhi. has decided to extend its product base and focus on a range of high value-added products and services. .Armed with 0 million incash reserves. 2001 . . to develop POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . maintenance and other related activities. .Goldman Sachs has rated Infosys Technologies and HCL Technologies as market outperformers and amongst the best quality names in the industry. to act as a distributor for the latter's customised software. one of the largest distributors of books in the country for its soon to be launched portal to sell books on-line. a provider of personalised ebusiness applications. second among the chain of centres planned by the company across the country. in a move to further strengthen its position in the infotech sector.HCL Technologies..HCL Technologies has entered into a tie-up with BroadVision Inc. support.The Company has signed a five-year strategic partner agreement. . has tied up with UBS Publishers' Distributors Ltd. services. to split each equity share of Rs 4 into two equity share of Rs 2 each. with NCR Corp.HCL Technologies Ltd will be acquiring about 40 per cent equity stake in an Indian networking product company as part of its incubation programme. . the new Internet services subsidary of HCL Infosystems. .HCL Technologies has approved.

In the first phase. . .. a joint venture of HCL Technologies. has decided POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . for the Japanese company. store automation and payment system.HCL Comnet Systems & Services Ltd. would pay .Initially. in a move to further strengthen its position in the infotech sector. the owner of Apollo Contact Centre. HCL Technologies.5 million from British Telecom (BT).5 million either directly or through any of its subsidiaries to acquire 90 per cent equity in Apollo Contact Centre.customer relationship management.HCL InfiNet has been rated the best among 16 Internet service providers by ZDNetIndia. . South of London and plans to add another in Dellas by th End of the year. HCL Technologies would pick up 90 per cent stake in Apollo Contact Centre for . . a fully-owned subsidiary of HCL Technologies. . a technology portal and magazine. .com.HCL Technologies October 29 announced that it would pick up 100 per cent stake in Northern Ireland-based IT-enabled services company Apollo Contact Centre in two phases.The Company signed an agreement with Toshiba Information Systems of Japan to set up an offshore development centre in India. which already has two levels of re-dundancy in Delhi and Bangalore. is now backing them up with centres in the UK and US. It is setting up a development centre in Woking.The Company is setting up a dedicated offshore centre for Vitesse Semiconductor for design and application support services. .HCL Perot. is entering into the business of Web-enabling applications through the launch of demand-chain management solutions.HCL Technologies has entered into a strategic alliance with Nasdaq-listed Vitesse Semiconductor ot develop software solutions for global networking markets. HCL Technologies.

Armed with 0 million incash reserves.HCL Technologies Ltd will be acquiring about 40 per cent equity stake in an Indian networking product company as part of its incubation programme. subject to necessary approvals. . . one of the largest distributors of books in the country for its soon to be launched portal to sell books on-line. management consultant with McKinsey and Co. infotech company HCL Technologies is in the process of acquiring companies in both Europe and the US as part of its expansion drive. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .HCL Technologies has approved. a provider of personalised ebusiness applications. .HCL Infinet Ltd. . maintenance and other related activities. support. as member on its board of directors. services.Goldman Sachs has rated Infosys Technologies and HCL Technologies as market outperformers and amongst the best quality names in the industry. .Shiv Nadar-promoted HCL Technologies Ltd is looking at the possibility of opening a software technology development centre in China.to extend its product base and focus on a range of high value-added products and services. . the new Internet services subsidary of HCL Infosystems. .The Company launched the second Nokia professional centre in New Delhi.HCL Technologies today announced the appointment of Anupam Puri. to split each equity share of Rs 4 into two equity share of Rs 2 each.HCL Technologies has entered into a tie-up with BroadVision Inc. second among the chain of centres planned by the company across the country. to act as a distributor for the latter's customised software. has tied up with UBS Publishers' Distributors Ltd. . .

m.HCL Technologies Ltd announced the formation of a strategic echnology joint venture with Jones Apparel Group. leading global IT services company. 2002.2002 . to enhance Enterprise Application Integration POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . -Partners with Alayance. 2003. Asset Management and Private Banking. 2002 that it has entered into a joint venture with m. on August 19. 2003 -HCL Technologies Ltd has informed BSE that Mr Anupam Puri Director resigned from the Board wef May 08. partners . Jones Appare Group.a. The joint venture is a pioneering initiative. The Board of Directors has been expanded with the induction of three new members. 2002 announced a strategic alliance with Sento Corporation. in synergy with HCL Technologies rebalanced business portfolio and growth strategy.Mr Amal Ganguli.a management consulting firm . an increased surge in IT spending in the retail segment is manifesting itself and the market is expected to grow to USD 35 billion by 2005. a USA based company. 2002 announced a 100% acquisition of Gulf Computers Inc. -HCL technologies Ltd has informed BSE that Mr Vineet Nayyar. -HCL Technologies Ltd announced on August 16. Mr Cyril Shroff & Mr Subroto Bhattacharya. to the JV.HCL Technologies Ltd on June 1. Worldwide. Inc. partners brings a wealth of domain expertise and clients including many of the top Global Investment Banking firms. USA. a Fortune 500 Company. wherein the Company has identified the retail vertical as a high focus area.a. especially in the areas of Investment Banking. a US based customer contact solutions Company.to address software services opportunities in Global Finance Markets. -HCL Tech. . Inc. Director has resigned a Director of the Company with effect from on December 19.

enabling the company to become the first member of the 'SuperH Design Agency' Program -Members approve Scheme of Arrangement between the Company. -HCL Tech Sets up Insurance Solutions Center in Chennai POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . HCL Infosystems Ltd. 2004 -has formally announced that it has bought out the 49.3 Mn. 2004. Director of the company. -US firm acquires HCL's equity in Joint Venture -Hcl Technologies Ltd has informed that Ambassador Richard Burt.5 per cent equity shares of erstwhile HCL Perot Systems (HPS) from their joint venture known as Aircom HPS Wireless Services (AHWS). This is for an all cash consideration. the leading supplier of multimedia reduced instruction set computing (RISC) central processing unit (CPU) cores. New Delhi -Hcl bpo head Sujit Bakshi quits the company -HCL announced that it has reached an agreement with Perot Systems to divest its stake in HCL Perot Systems for USD 105. -Hcl Technologies Ltd has informed that the shares of the Company have been delisted from Delhi Stock Exchange (DSE) wef January 23.. 2003 and it was furthur resolved at the meeting not to fill in the vacancy caused by his retirement.expertise -Signs agreement with SuperH Inc. HCL Infinet Ltd -Registered Office changed to Nehru Place. has retired by rotation at the Annual General Meeting of the Company held on December 20.

-HCL Technologies Ltd has informed that the Company has on May 18. to strengthen its software development capabilities. -Delist from the Madras Stock Excahnge Limited (MSE) w.Enters into an agreement with Agere Systems a global leader in semiconductors for storage. 2004 -Introduces CrosSView.-HCL Technologies has entered into a strategic tie-up with IBM Rational Software.Forms partnership with Compuware Corporation.BPO delivery centre in Chennai gets BS7799 certification. a framework based Computer Systems Validation (CSV) methodology for the development of robust software applications in the Life Sciences arena.f. by the British Standards Institute (BSI) on August 27. a division of IBM. 2004. 2004) announced that the Company has been conferred the prestigious Excellence in Education Award for 2004 by the Life Office Management Association (LOMA) . POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .e. wireless data and public and enterprise networks. a world leader in delivering software and services that enable businesses to manage their enterprises and maximize the value of their IT assets. . 2005 . December 22. Tokyo -HCL Technologies Ltd today (July 13. 2004 announced the appointment of Stuart Drew as Director (Europe) Global Insurance Practice -HCL Technologies display new set of software solutions based on Microsoft's Smarter Retailing Initiative -HCL Tech arm ties up with Cicada -HCL Technologies named Microsoft Global Systems Integrator Partner -HCL Technologies unveils latest RFID based asset management solution at ESEC.

. -HCL Technologies & Sage sign Alliance to develop Private Wealth Management Solutions -HCL Technologies Ltd has inked pact with Canada based electronics manufacturing services company Celestica Inc to jointly design and manufacture electronic products for global original equipment manufacturers (OEMs) POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Japan announce strategic partnership -HCL's Infrastructure Services Division ranked a 'Strong Performer' in Remote Infrastructure Management by an International Research firm 2006 -HCL Technologies & Qumas signs distribution agreement -HCL Tech joins hand with Wavesat -HCL Technologies Launches RoHS Compliance Management System For Medical Device Users -HCL enters m outsourcing deal with Teradyne of US -HCL Launches Trusted ICT Infrastructure Platforms for BPO-ITeS Segment -HCL appoints Karan Puri Sr. -SEBI ties up with HCL Technologies for market surveillance solution -HCL Technologies forms joint venture with NEC. Vice President of Retail. Japan -HCL Technologies launches easy Labelling Solution for US FDA's SPL -HCL Technologies & Talent & Pro enter into partnership to provide solutions in Banking.Signs MoU with the Supercomputing Facility for Bioinformatics and Computational Biology (SCFBio) at IIT Delhi to work collaboratively on high-end projects in the area of drug discovery and development including genomics and protemics projects. Insurance & Financial Domain to Europe -HCL Technologies & EXA. Media & Entertainment in North America.

-HCL Technologies Ltd has announced that Vineet Nayar. 2007 announced a US million contract with Alenia Aeronautica. to provide engineering services that will support the improvement of the C-27J Spartan production line. a Riyadh-based Economic Offset Program Company.HCL Technologies has entered into a five-year transformational IT infrastructure management POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . President of the Company will assume the CEO chair with effect from October 16. Shiv Nadar will be the Chairman and Chief Strategy Officer of the Company.HCL Technologies forms strategic alliance with Eckler to strengthen Insurance Domain expertise -HCL Technologies Ltd and Advanced Electronics Company (AEC). have signed an agreement to implement IT (Information Technology) projects in Saudi Arabia.2007 . -The Company has issued Bonus Shares in the Ratio of 1:1. 2008 -HCL to acquire British BPO firm -HCL BPO to adopt non-linear growth strategy -HCL completes acquisition of UK's Axon -HCL wins over Axon board for takeover bid -HCL Technologies Launches First-of-its-Kind on-Demand Software Testing Lab 2009 . 2007. -HCL Technologies has forayed into an alliance with 0 million Saudi Arabian company Advanced Electronics Company (AEC) to implement IT projects in West Asia. -HCL Technologies Ltd on June 18.

a Utility Web Enablement Solution for Customer Billing and AMI PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . a Texas-based.HCL Tech .engagement with the Energy Future Holdings Corporation (EFHC). North America 2010 .S. -HCL signs a Rs 393 crore.HCL AXON Launches. . 7 year end-to-end IT Services engagement with National Insurance Company -HCL Tech gets outsourcing contract from MTV Networks -HCL Signs a five year engagement with Energy Future Holdings for IT Infrastructure Management Services -HCL receives the International Investor of the Year Prize -HCL Technologies Emerges as a Most Admired Knowledge Enterprises (MAKE) Winner -HCL Technologies opens Global Development Center in Brazil to service growing client base in Latin America. iControl. for providing intelligent shopfloor solutions to automotive manufacturers.HCL Technologies has announced a partnership with an Matric of the U. privately-held energy company. North America and -HCL Technologies opens Global Development Center in Brazil to service growing client base in Latin America.

HCL CDC About HCL CDC Introduction HCL CDC is an initiative that enables individuals to benefits from HCL expertise in space and become industry ready IT professionals.KOUSHIK CHATTERJEE HEAD.1billion turnover an international presence in 26 countries. 58000 gifted professionals. and POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . HCL dominates the IT space as a leader. a colossal US $6.

With the top HCL professional as the trainers. HCL CDC dominates the IT space as a leader 58000 gifted professional. hardware & networking integration to groom students into Industry ready professional. Among the fastest growing IT education brand in India HCL CDC offers a complete spectrum of quality training program in software. and most impotently. HCL CDC also offer placement support to their students who excel in their academics and display a remarkable performance during the course.most impotently. state of art infrastructure and world class training program to the student’s career graph is bound to follow a steep rise. HCL believes only a leader can transform me into a leader HCL CDC. Opportunities & beyond: POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . hardware and networking as well as global certification in association with leading IT organization worldwide. As the fountain head of the most significant pursuit of human mind. HCL CDC carries forth a legacy of excellence spanning across more than three decades.1billion turnover an international presence in 26 countries. hand on experience. a colossal US $6. HCL CDC provides specially designed course in high-end software. It is an initiative that individual to be benefits industry reads IT. a deep rooted commitment to innovate makes it a true technology giant. customized career program. HCL CDC is an initiative that enables individual and organization to benefits from HCL deep expertise in the space. As the training arm of HCL Infosystem . a deep rooted commitment to innovate makes it a true technology giant. HCL CDC equips the students to meet emerging industry challenges with finesse and ease. Opportunity to grow with HCL CDC is limitless. catapulting a student to high level controlling position in mega corporate.

HCL CDC can make a difference to our learning curve and thereby to our curve. Its course modules are structured to give me the best of both worlds. HCL strongly believes “only a leader can transform me into a leader” HCL CDC a formalization of this experience and credo which has been perfected over three decades? It is an initiative that enables aspiring individuals to benefits from HCL’s longlastic expertise in the space and become industry ready IT professionals. Empowering students to bring out best: As the fountainhead of the most significant pursuit of human mind. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . academics and hand-on whether anybody are beginner or a professional.HCL takes student to the core of IT fundamentals and the most advanced cutting problems.

"Only a Leader can transform you into a Leader".  VISION AND MISSION • VISION: "Together we create the enterprises of tomorrow". HCL strongly believes.  OBJECTIVES • OUR OBJECTIVE 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . HCL CDC is a formalization of this experience and credo which has been perfected over three decades.GUIDELINES PRINCIPLE TO HCL CDC  EMPOWERING YOU TO BRING OUT THE BEST As the fountainhead of the most significant pursuit of human mind (IT). • MISSION: "To provide world-class information technology solutions and services in order to enable our customers to serve their customers better".

 We shall be committed to Quality. IIHT 5. share in the company's successes." CORE VALUES  We shall uphold the dignity of the individual. NIIT 4.T 2. and help them gain a sense of satisfaction and accomplishment from their work. These are the competitors of HCL CDC:1. Innovation and Growth in every endeavour." • OUR PEOPLE OBJECTIVE "To help people in HCL Infosystems Ltd. G. Jetking POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . to provide job security based on their performance. which they make possible. IIJT 3. Some small player also has in IT competition.  We shall be responsible corporate citizens COMPETITORS OF HCL CDC In the domestic market HCL CDC has several competitors."To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives. to recognize their individual achievements.  We shall honor all commitments.

industry and society by continually updating the technology content and improving our processes” Certification of quality standards “In its pursuit and excellence”. Organization policies and strategies are aligned with EFQM model. Business excellence initiatives The organization follows the framework developed by EFQM (European Foundation For Quality Management). the company has developed a quality management system in line with ISO 9001:2000standards.QUALITY AT HCL CDC “We shall develop and impart Industry relevant IT education to meet the requirement of customer. The “quest of PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

• Learn industry nitty-gritty from top HCL professionals Customized and industry specific career program hands on experience After HCL CDC certification leave behind your placement worries! • • PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . we pride upon the fact that our training program provides students with a sustainable competitive edge that not only helps them secure the initial placement but rather them remains as an asset throughout their career span. ADVANTAGE OF HCL CDC At HCL CDC.excellence” is taken a mission which derives the quality of training delivery and associated services.

HOW HCL CDC DIFFERS FROM OTHER INSTITUTE? Undergoing IT education in India is quite customary. IT sectors provides the most advanced career option for various job seeker and experts which is why IT education in India has become an important study option for maximum number of students in the country. HCL CDC is one of the top computer institutes in India which provides the right and targeted IT study program to IT aspirants. One can find numerous number of IT institute in the market. With the emerging trends of IT industry in the country IT training centers have been mushrooming in India over the years. After getting trained AT HCL CDC it is not a tough task for an individual to get a job in any IT or Non IT sector. The CDC also provides facilities for placement 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

assistance to its aspirants. TARGET MARKET OF HCL CDC     10 + Students 12 + Students Under Graduate Students Companies Employees According to the target market we use the activities: 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . This reason why HCL CDC has devised designed and developed the most relevant IT program for its students. Those students with a exceptional skills or proficiency get offer letters from various blue chip companies even before course completion. HCL CDC believes in producing only the best IT professionals who can easily fit in any highranked IT company. Through continuous steps and meticulous methodologies HCL CDC has proven itself as one of the major reputed IT training institute in India which impart the most relevant IT training to the burgeoning number of IT students in the country. HCL CDC team also keeps improving its process so that they suit and adapt well the changing market scenario.

product samples. E. samples and telemarketing can be face to face or via telephone.Paid intimate stimulation of supply of product.g. self liquidating premiums.print ads. broachers and catalogue. direct mail.A process of helping and persuading one or more prospects to purchase a goods or services or to act on any idea through the use of oral presentation. and emails. services or business unit by planning significant news about it or a favorable presentation of it in the media.The image of an organization is a crucial point in marketing. billboard. • Corporate Image: . 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . sales training and incentive program for intermediary sales people. trade-ins and exhibition. rebate.It is often listed as a fifth part of marketing mix. newspaper and magazine articles/reports TV and radio presentation. E. E.media or non-media marketing communication are employed for a pre-determined. issue advertising and seminars.any paid presentation and promotion of ideas. • Public Relation: . These are: • Advertising: . signs. charitable contribution.g. sales presentation. speeches. poster. • Sales promotion: . sales meeting. trade show. • Direct Marketing: . If the reputation of a company is bad. in-store display. motion pictures. .Coupons. goods or services by an identified sponsor.g.There are seven main aspects of a promotional mix. E. limited time to increase consumer demand or improve product availability. television. .g. • Personnel selling: . if the company had the good image. banners ads. web pages. consumer is less willing to buy a product from this company as they would have been. radio.

The downside.• Exhibitions: .They are try-outs. and let the potential buyer try the product. You make your product. this way you know directly what people see in your product. your competitor can see exactly what are you doing. MARKETING MIX PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

 • • Product Product Variation Product Differentiation 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

Jerome Mc Charthy. in his American Marketing Association presidential address. proposed a 4P classification in 1960. The four Ps concept is explained in most of the textbooks and classes. took the recipe idea one step further and coined the term “marketing mix”. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . which has seen wide use.• •  • • •  • • • •  • • • • Product Innovation Product Elimination Price Cost Recovery Price Penetration Price Price skimming Place Distribution Channel Direct Sales Indirect Sales E-Commerce Promotion Individual communication Mass Communication Brand Management Corporate Identity The four main fields of marketing mix The term “marketing mix” was used in 1953 when Neil Borden. A prominent marketer E.

Networking and Telecommunication. On the other has they enhance our product portfolio and enable us to be one stop shop for our customers. HCL CDC provides the training to the students & employees in the field of Hardware. CDC offers a number of relevant industry courses. HCL CDC courses To join the pampered tribes of IT wiz kids. Place: . Software.Red Hat Certified Engineer To provide world-class solution and services to all customers.Meerut These are the places where we did our activities POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .These are the product of HCL CDC: HCL is an IT company and it is an Indian company and it produces computer and laptop.Microsoft Certified Software Engineer CCNA. These alliances on one hand give us access to best technology & product as well as enhancing our understanding of the latest technology. HCL Infosystem has alliance with global technology leaders.According to 4Ps we do promotion activities:     Product Price Place Promotion Product: . HCL CDC is the subsidy of HCL Ltd that’s growing in service sector. we have formed alliances and partnerships with leading IT companies worldwide.Cisco Certified Network Associates RHCE. • • • MCSE.

• Meerut City o o o o o o o o o o o Abu Lane Sadar Market Chaska Road Begum Bridge Roadways Bus Stand Meerut College NAS College D N College CCS university Ambedkar College PVS City Mall • • • • • • • Daurala Village Sardhana Village Sakoti Village Muzaffarnagar City Khatuli Tahsil Ghad Road Area Universities o Shubharti Universities 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

8. 3. HCSP with foundation HCNA HCNA+HCNP HCNP (upgrade from HCNA) 500 hrs 300 hrs 600 hrs 300 hrs 46000 35000 72000 36000 50000 40000 80000 40000 S. 4. No Course Duration Amount Lump sum Amount Installment amount 10. 9. 7. 5. HCE HCEA HCEA+HCEP HCEA+HCEP+HCES HCEA+HCEP+HCES+ HCEE(HCE+) 600 hrs 240 hrs 480 hrs 720 hrs 960 hrs 550000 300000 600000 90000 120000 6. HCNA+HCNE+HCNP 900 hrs 105000 120000 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . No Course Duration Amount Lump sum Amount Installment amount 58000 33000 66000 99000 132000 1. Upgrade from HCNA to (HCNE+ HCNP) 600 hrs 72000 80000 11. 2.o o • Price CERT universities MEIT universities Government college of Agriculture & Sciences S.

20. 29. 21. No HCP without foundation HCSA Basic H/W Adv. 30. FORM & REPORT ORACLE 10GB DBA HCSS IBM STORAGE 80 hrs 120 hrs 160 hrs 12000 30000 30000 N/A 32000 33000 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . 26. 14. 16.NET) HCSE (Oracle Developer) HCSE (All track combo) C & C++ techniques Oracle Certified Prof. 33. 15. 22. 18. Networking System Engineering Network & Devices Security Exchange Server HCSE (Java) HCSE (. 24. S.JAVA C/C++ MS office SQL/PLSQL Course 400hrs 400 hrs 100 hrs 80 hrs 150 hrs 50 hrs 50 hrs 40 hrs 320 hrs 320 hrs 320 hrs 640 hrs 40 hrs 160 hrs 80 hrs 20 hrs 40 hrs 40 hrs Duration 40000 47500 10000 8000 18000 10000 8000 5000 32000 32000 40000 87500 5000 24000 9000 3000 4000 6000 44000 51450 N/A N/A 20000 N/A N/A N/A 36000 36000 44000 90500 N/A 26000 N/A N/A N/A N/A Amount Lump sum Amount Installment amount 31. 28. 17. HCNE (upgrade from HCNP) 300 hrs 36000 40000 13.12. 23. 25. DEV Adv. 32. 27. 19.

LINUX SYSTEM ADMIN WINDOWS-7 Embedded system 70 hrs 32 hrs 240 hrs 10000 3000 20000 N/A N/A 24000 MARKETING STRATEGY If the company has obtained an adequate understanding of the customer base and its own competitive position in the industry. 38. Installing & Configuring WINDOWS 7 32 hrs 7500 N/A 46.34. 36. 35. 37. HS PRO SDF ETHICAL PACKAGING 160 hrs PDT NET 160 hrs PDT JAVA OCP Admin RHCE MCSE exchange track Exchange Server 2007 SYSTEM ENGINEER UPGRADE 80 hrs 24 hrs 16 hrs 160 hrs 160 hrs 80 hrs 32 hrs 150 hrs 40 hrs 60 hrs 12000 6000 2000 12000 12000 12000 3500 18000 7000 8000 N/A N/A N/A N/A N/A N/A N/A 20000 N/A N/A 44. marketing manager are able to make their own strategic POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . 47. 41. 39 40. LINUX NETWORK ADMIN & SECURITY 40 hrs 5000 N/A 45. 48. 43. 42.

is not price sensitive (i. The selected strategic may aim for any variety of specific objective.decision and develop a marketing strategic designed to maximize the revenue a n he profit of the firm. 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . long term profitability or other goals. may deny entry to unfashionable dressed individual because the business has made a strategic to target the “high fashion” segment of nightclub patterns. In conjunction with targeting decisions. marketer typically identified one or target customer segment which they intended to pursue. This positioning is often encapsulation of a key benefit the company’s product or services offers that is differentiated and superior to the benefits offered by the competitive product. product or brand to occupy the target customer’s mind. a commonly cited definition of marketing is simply “meeting needs profitability” This implication of selecting target segment is that the business will subsequently allocate more resources to acquire and retain customer in the target segment(s) than it will for other. growing. can do so profitability fact. marketing managers will identified the desired positioning they want the company.e.g. In some cases. including optimizing short term unit margins. makes frequent purchase. non targeted customer. the firm may go so far as to turn away customer who are not in its targeted segment. The doorman at swanky nightclubs e. Customer segment are often selected as targets because they can score highly on two dimensions: • The segment is attractive to serve because it is large. can meet their needs better than the competition. market share. is willing to pay high prices) or other factor and • The companies has the resources and capabilities to compete for the segment’s business. To achieve the desired objective. revenue growth.

PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

distribution. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .PROJECT TITLE “PROMOTIONAL ACTIVITIES AND TECHNIQUES OF HCL CDC” Promotion is one of the four elements of marketing mix (product. price. promotion).

These elements are the sales promotion. positioning. These are: • • To present information to consumer as well as others. or creation of corporate image. The following are the two types of Promotion: • Above the line promotion: Promotion is the media (T. Internet. and how much money is to budget for each.V. public relation. merchandising.g. sales promotion. creation of brand equity. or persuading a potential buyer’s purchasing decision. direct selling. public relation. A promotional mix specifies how much attention is to pay to each of the five sub categories. E.It is the communication between the seller and the buyer for the purpose of influencing informing. Fundamentally there are three basic objectives of sales promotion. sales increase. Newspaper. advertising and publicity. Radio. direct mail. competitive relations. new product acceptance. The specification of five elements creates a promotion mix or promotional plans. product placement. Mobile Phones & historically illustrated songs) in which the advertiser pay an advertising agency to place the Ad • Below the line promotion: All other promotion much of this is intended to be subtle enough for the consumer to be unaware that promotion is taking place. trade show. A promotional plan have a wide range of objectives including. endorsement. Sponsorship. To increase demand. 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . personal selling.

• To differentiate the product. DIRECT SELLING PROCESS ADAPTED FOR CUSTOMER PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

• Generating Glades – A sales lead can be in th form of an individual or an organization that might need or buy the company’s product • Identifying Organization – A prospect is a person in the organization that indicates the need for a product. so that he takes appropriate action. stimulate his interest and stir a desire for the produce. Presentation It is the most important stage in the sales process. The main aim is to communicate the product benefits effectively to the prospects and convince him/her to purchase the product not only spoke about the benefits the customer is looking for . The aim of my presentation is to attract the prospects attention. Approach In this stage I made an initial contact with the potential customer and tried to find out his need.Prospecting for evaluating the potential customer. willingness and authority to buy the product. Handling objects POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .It is a process of finding and evaluating potential customer. I identified if the potential customer has the ability. but also convinced him about the additional benefits of the product.

I clarified the doubts or the objections that the customer had Closing In this stage I asked the potential customer to make the purchase Follow Up It was my last stage wherein I aimed to develop a long-term relationship with the customer PLACES WHERE WE HAD DONE PROMOTIONAL ACTIVITIES FOR HCL CDC PRODUCT (COURSES) POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .

Meerut These are the places where we did our activities • Meerut City o o o o o o o o o o o • • • • • • Abu Lane Sadar Market Chaska Road Begum Bridge Roadways Bus Stand Meerut College NAS College D N College CCS university Ambedkar College PVS City Mall Daurala Village Sardhana Village Sakoti Village Muzaffarnagar City Khatuli Tahsil Ghad Road Area 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .Place: .

• Universities o o o Shubharti Universities CERT universities MEIT universities • Government college of Agriculture & Sciences PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

RESEARCH METHODOLOGY
POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC

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Research problem

HCL corporate selling and feedback and the market share of HCL compared to other IT companies.

The business of HCL and the company through its researchers wants to know the potential in order to expand and retain its market share.

Research design • • Determine the information sources: The researcher gathered the data through secondary. Primary data is collected through questionnaire, search and research through place where today’s computer has been mostly used.

Secondary data is being search sites like magazines, newspaper, journals, websites and the data has been collected through other approaches.

Data collection The research collected information through the official websites, magazines and journals. Developed the research name This included deciding upon various aspects for the projects on which the entire research is based. The research frame included:

Nature of study The project on which the researcher work is descriptive and inferential in nature. 1 0 2

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POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC

Data sources The researcher took the help of both the primary and secondary sources. Secondary sources being interaction with various IT people of the selected has been chosen by the researcher for research. Secondary sources are being the internet as the medium and the official site of the companies of IT sector and the corporate selling and the feedback of HCL

Instrument used The researcher for the research used a questionnaire cum schedule for the market search for both the segment horizontal and vertical. The questionnaire was prepared by the researcher and schedule was provided by the company in which the researcher did its research report.

Sample size Sample size for the research is fixed. It counts to 100. That is the HCL companies and corporate selling and feedback of HCL in comparison between other IT sectors.

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OBJECTIVE OF THE STUDY 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

To attract the prospects attention towards the product of HCL CDC (Hardware, Networking and Software courses) by proper and effective communication.

Stimulate his/her interest and stir a desire for the product, so that he/she takes appropriate action.

To communicate the product benefits effectively to the prospects and convince him/her to purchase the product. Not only spoke about the benefits the customer is looking for, but also convinced him/her about the additional benefits of the product.

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DATA ANALYSIS
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Data reduction graphical representation Q.1. Which IT institute do you like • • • • • • NIIT HCL CDC IIHT GT IIJT Jetking Fig no.1

Q.2.Which course do you like in HCL CDC 1 0 2

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iii. ii.Cisco Certified Network Engineer RHCE. 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . No. MCSE. iv.i.Red Hat Certified Engineer Advanced Networking Fig.Microsoft Certified Software Engineer CCNA.

3 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . No.3.Q. Why does you like HCL CDC? a) Brand Name b) Placement c) Infrastructure d) Quality of Study Fig.

4. 4 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .Q. How do you know about of HCL CDC? a) Newspaper b) Friends c) Broachers d) Hand Bill Fig. No.

5 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . According to you which offer are useful for you? a) Discount b) Bank Loan c) Coupons d) Others Fig. 5.Q. No.

Q. 6. How do you grade them according to their sales promotion activity? a) Fair b) Poor Fig. No. 6 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

No. 7.Q. Why had you specifically chosen HCL CDC? a) Quality b) Brand c) Price d) Other Fig. 7 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

8 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . 8. Which medium do you like the most in which company contact to you? a) Hand billing b) Seminars c) Area campaigning Fig.Q. No.

9 POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 . Which course would you prefer for study? a) Long term b) Short term Fig.9.Q. No.

10. Which timing would you prefer for courses? a) Morning b) Noon c) Evening POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .Q.

No.Fig. 10 INTERPRETATION The interpretations of the project are as follows: 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

As one of the new course so most of the students are not aware about the courses so because of few students can able to know about the course to their friends. most of them replied that they get the information related to HCL CDC and their programs mainly through newspaper and broachers.e. The reason behind that is most of the students are mainly concern with networking or they may having a degree or diploma in software which is provided by many institute. The reason which is given by them is HCL CDC is one of the good brands in IT firm & by joining HCL there placement got cure.• During my survey well asking that which IT institute do you prefer. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . The reason which is got most of them is having the perception that they will go for loan it will be responsibility of HCL CDC to provide job. • When I asked the students why they like HCL CDC then most of them answered that that will get a quality instead of quantity in HCL CDC which is later on followed by brand name because the students know that HCL Company is known to everyone and is very much obvious that the courses which provided by HCL CDC will be quality oriented. • As HCL CDC is providing major type of courses which have surveyed the area of interest which I find out of students more towards CCNA which is one of the network course. • As HCL CDC providing various facilities like discount coupons. then out of 100 customer 30% says that they will prefer HCL CDC. almost 64% said that they will prefer to opt for bank loan instead of discount coupons. bank loans so where asking which offer is beneficial to students most of them i. • During my survey related to its awareness amongst the student.

• After asking which course mostly preferred by the students the answer which I got most was short-term courses which are having duration of six months or one year. • Company was doing various promotional activities like Hand billing. 35% were agreed for seminars & 23% for Hand billing. • Well I curiously asked for most of students that why they are choosing HCL CDC: the answer which I got very much similar which expected most of them choosing HCL CDC because HCL having brand name and good reputation in the market and the only company in the market which opened its own institution to prepare HCL human resource in its own way of training & personality development. Minority were asking long term courses which is having duration of 2-3 years. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .• The promotional activities of HCL CDC were graded as fair by 80% of students because for its facilities of loan brand name and courses they offered. Road show. The market apart from its quality & price. This is so because area campaign the way by which most of the students whether he/she is from college or school going or road side one can able to know what exactly HCL CDC offering them which is not fulfill by seminars or hand billing in a satisfactory position. Seminars and Area campaigning but were asking which was the prefer most by the students 41% said the area campaign is one the best way to contact with them. This is so because the majority of students which is surveyed were doing job so they mostly preferred the short term courses.

• Lastly I asked that which timing are mostly suits to them then 47% said that evening is most suitable to them as I have said earlier that most of them doing job so they take out the time for training in evening after the office. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

My experience here was more than my expectation. POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC PR 1 0 2 .” By: Subha Narayan Murthy This phrase says it all. as I had worked anywhere else before. I learnt various aspects of these strategies. But this voyage of internship taught me a lot about my profession as marketing person. Working to me was something new. I got to understand & learn how a big education hub company works. so that you may achieve excellence. I got to understand the marketing process & its various functionality.CONCLUSION “Excellence has always been achieved by those who dared to believe that something inside them was superior to circumstances. The work environment which I was not use to was made very friendly by my Mentor Mr. Abhishek Shrivastav and I would remember his help which he provided me during my tenure of internship. At HCL CDC I had the opportunity to learn about the market promotion strategies. My Interns were basically focused on how to promote the different Hardware. HCL has given me a platform to work in the corporate and understand the working practices in the education environment. After my tenure of working here has benefited me a lot and has given me confidence in my own work and decision. so was it for me. the learning which I have undertaken hare will stay along with me through my journey of working. Summer internship for any MBA would be an experience by itself. Software & networking courses provided by HCL CDC to the students. So believe in yourself and try your level best. It is truly inspiring that one must believe in what one is doing and stand by your decision and work hard towards it. This internship was like a fresh star of my career. My experience working as a trainee was tremendous.

SWOT ANALYSIS  Strength: • • • Brand name Quality o education Placement record  Weakness: • • • • New in this field Less experience faculty Less proper coordination with employees Less strength of marketing team  Opportunity: • • • • IT Industry is booming at fast rate every year Increasing consumer awareness about IT education Tremendous demand of IT professional in India Tie up with various companies enable to extract their core competencies  Threats: 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

• • • Lots of player in this field High course fees Less number of job in markets PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

The reason may be lack of knowledge or unwillingness to answer. • Sometimes respondents do not give a response or give partial response. PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . conducting surveys. spend time at the office to gain knowledge etc.LIMITATION • The data collected is totally dependent on respondent’s views. which could be bias in nature. It is called non response error. • • The sample size is small and it may not actually represent the whole population There is limited time available each day and lot of tasks have to completed in a day like preparing reports.

PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

It should not e diluted by execution of new plan. • Colleges should be approached when it they reopens and when they don’t have any kind of exam schedule.RECOMMENDATION • HCL CDC needs to advertise more & spends to more on “Above the line activity”. So the price of some courses is to be reduced to increase number of registration. • A plan made should be executed properly. • Proper follow up are required at right time. • Prices of the some courses are match with the price of competitors but prices some of the courses are higher. 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC . • I feel that less emphasis on Software courses as compared to Hardware & Networking courses. As time lag will put a negative impact on the minds of the customer. This will increase popularity of the brand of HCL CDC.

PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 . These will put an impact on consumer minds.• Regular touch with mass should be maintained in the form of journals and publishing in daily newspaper and magazines. • Promote its educational product under the brand name of HCL by putting up kiosks and conducting interview process for interested candidates in job fair and educating the candidates about the importance of of industry specific HCL certified courses and global certification program in their centers.

com  www.http//dqindia.ciol.com  Primary data collection o .prdomian.aptech.http//www.liht.com/content/top_strories o .com/articleshow/18454249.indiamates.http//www.equitymaster.cms o .BIBLIOGRAPHY  www.com  www.http//infotech.hclcdc.com/r-detail 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .com/companies/M/Microsoft?newsrealeses o .hcl.in  www.

Abhraham Koshy. Kevin Lane Keller. Marketing Management(13 edition) A SOUTH ASIAN PRESPECTIVE by Philip Kotler. Mithileshwa Jha  Google Chrome PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

QUESTIONNAIRE Name: Address: Landline: Telephone No: Mobile: • • Which IT institute do you like • • NIIT HCL CDC IIHT GT 1 0 2 PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .

Red Hat Certified Enginee Advanced Networking • Basic computer knowledge • Software • Hardware • Networking • Other (mention) • Why does you like HCL CDC? Newspaper Friends Broachers Hand Bill 1 0 2 • How do you know about of HCL CDC? • • PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC .• • IIJT Jetking • MCSE.Microsoft Certified Software Engineer Which course do you like in HCL CDC • • • CCNA.Cisco Certified Network Engine RHCE.

• Other (mention) • Affordable Discount Bank Loan Coupons Others (mention) • According to you which offer are useful for you? • • How do you grade them according to their sales promotion activity? • • Fair Poor • Why had you specifically chosen HCL CDC? • • POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC Quality Brand Price 1 0 2 PR .

• Other Which medium do you like the most in which company contact to you? • • • Hand billing Seminars Area campaigning • Which course would you prefer for study? • Long term Short term Which timing would you prefer for courses? • • • Morning Noon Evening PR POMOTIONAL ACTIVITIES & TECHNIQUES OF HCL CDC 1 0 2 .

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