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TABLE OF CONTENTS
ACKNOWLEDGEMENT CERTIFICATE EXECUTIVE SUMMARY CHAPTERS CHAPTER 1: INTRODUCTION CHAPTER 2: HISTORY OF FORD CHAPTER 3: FORD PARTNERS CHAPTER 4: HENRY FORD AND FAMILY CHAPTER 5: LEADERS OF FORD COMPANY CHAPTER 6: COUNTRIES IN WHICH FORD OPERATES CHAPTER 7: VEHICLE BRANDS CHAPTER 8: AUTOMOTIVE SERVICE OF FORD BRANDS CHAPTER 9: PRINCIPLES OF FORD CHAPTER 10: PERCPECTIVE OF FORD CHAPTER 11: ACTIONS OF FORD CHAPTER 12: INNOVATION CHAPTER 13: FORD IN INDIA CHAPTER 14: AWARDS CONCLUSION
Ford Motor Company entered the business world on June 16, 1903, by Henry Ford and 11 business associates signed the company's articles of incorporation, with $28,000 in cash. Henry Ford's insisted that the company's future lay in the production of affordable cars for a mass market. In 1908, the first model of ford (model T) was introduced, since then company has evolved as one of the best manufacturing concern globally in all segments.
Today company has 8 vehicle brands namely Ford, Lincoln, Mercury, Mazda, Volvo, Jaguar, Land Rover, Aston Martin, which operates in round about 90 countries all over the world.
the pioneering industrialists gave birth to what was to become one of the world's largest corporations. With $28. 1903.000 in cash. approximately one month after incorporation. to a Detroit physician. Few companies are as closely identified with the history and development of industry and society throughout the 20th century as Ford Motor Company. As with most great enterprises. Ford Motor Company's beginnings were modest. With the company's first sale came hope—a young Ford Motor Company had taken its first steps. US) in 1913. 1903. the new technique allowed individual workers to 6 .HISTORY OF FORD The Dream Becomes a Business Ford Motor Company entered the business world on June 16. The earliest record of a shipment is July 20. First implemented at the Highland Park plant (in Michigan. Mass Production on the Line Perhaps Ford Motor Company's single greatest contribution to automotive manufacturing was the moving assembly line. The company had anxious moments in its infancy. when Henry Ford and 11 business associates signed the company's articles of incorporation.
Ford invented the Quadricycle. It's a far cry from today's cars and even from what he produced a few years later. theoretical—like the gas engine he built on his kitchen table in the 1890's. which was just an engine with nothing to power. understanding how things worked and what new possibilities lay in store. In 1896. but in a way it's the starting point of Ford's career as a businessman. He quickly became known around the neighborhood for fixing people's watches. machinery. he took apart everything he got his hands on.HENRY FORD & FAMILY The story of Henry Ford is not of a prodigy entrepreneur or an overnight success. Ford's tinkering had been experimental. Until the Quadricycle. But something stronger pulled at Ford's imagination: mechanics. It was the first "horseless carriage" that he actually built. As a young boy. The Quadricycle showed enough popularity and potential that it launched the beginning of Ford's business ventures. 7 . Ford grew up on a farm and might easily have remained in agriculture.
The first Ford. But as it began to turn a profit within its first few months. it became clear that Henry Ford's vision for the automotive industry was going to work. 1903.5 percent. As some left. When founded. the Model A. Henry Ford. as chief engineer and later as president.Ideas into Business Ford Motor Company was founded on June 16. Ford acquired enough stock to increase his own holdings to 58. 8 . was being sold in Detroit a few months later. and work in a big way. Ford Motor Company was just one of 15 car manufacturers in Michigan and 88 in the US. directed a development and production program that started in a converted wagon shop Henry Ford's insistence that the company's future lay in the production of affordable cars for a mass market caused increasing friction between Him and the other investors. During the first five years of Ford Motor Company's existence.
FORD MOTOR COMPANY 10 . TITLE: CHAIRMAN OF THE BOARD AND CHIEF EXECUTIVE OFFICER CARL E.Leaders of Ford Company WILLIAM CLAY FORD JR. FORD MOTOR COMPANY NICK SCHEELE TITLE: PRESIDENT AND CHIEF OPERATING OFFICER.REICHARDT TITLE: VICE CHAIRMAN. FORD MOTOR COMPANY ALLAN GILMOUR TITLE: VICE CHAIRMAN AND CHIEF FINANCIAL OFFICER.
12 .COUNTRIES IN WHICH FORD OPERATES: - NORTH AMERICA EUROPE ASIA PACIFIC CENTRAL/SOUTH AMERICA MIDDLE EAST AFRICA CARIBBEAN IT COVERS AROUND 90 COUNTRIE’S ALL OVER THE WORLD.
ford is in a position to appeal to the widest range of potential customers. Each of there automotive brands has a unique personality and holds a distinct place in the Ford Motor Company family. Progressive. From the Model T-the car that first brought driving to the masses. Ford Lincoln Mercury Mazda Volvo Jaguar Land Rover Aston Martin Ford Genuine.Brands Ford Motor Company offers a wealth of variety to the automotive consumer. to more recent favorites 14 . Smart It is the very first member of the Ford Motor Company family of brands. Ford offers reliable. As they celebrate their 100th anniversary. affordable vehicles for the world's varying lifestyles.
At a Glance Ford has Approximately 13.000 dealers worldwide They have round about137 markets worldwide Their Major competitors: DaimlerChrysler. Ford vehicles have been among the world's most popular cars and trucks. that concern has never compromised quality or the pursuit of quality solutions. CNE Logistics. Ford has always strived to meet consumers' real-life requirements—from smaller cars for Europeans. General Motors. Astra Merck. Honda. GlaxoSmithKline. Value for money has always been a top priority in developing Ford vehicles. to "smarter" cars for the ever-changing environment. Nissan. Toyota. GE. governments. other commercial accounts.like the Taurus. and millions of individuals Its New Products/Services : •Streetka •Sportka •Focus C-MAX Concept •Everest •Falcon •Bantam •EcoSport 15 . Volkswagen. Budget. Fiat. Brief History Ford Motor Company began with just Ford vehicles in a wagon shop in Michigan. Phillip Morris International. Hyundai/Kia Their Major customers are: Hewlett-Packard.
Lincoln takes an unapologetic approach to luxury-one that embraces elegance. Elegance. the Lincoln driving experience is indulgence at its finest. Like Lincoln drivers. and a balance of exuberance and restraint. proportion. Today. Like the very best of classic American design.Lincoln Grace. Lincoln continues to capture the essence of American spirit in both its world-class luxury vehicles and its brand. One has only to glance at Lincoln's luxury line-up to see. Lincoln has remained an American icon of unparalleled comfort and luxury. As a result. 16 . Speed Since 1921. Lincoln vehicles are not willing to compromise performance or comfort.
improved with each new model year to meet the brand's goal of providing "indulgence at its finest". Carey Limousine. CNS. Lincoln's vehicle history is dominated mainly by a few evolving lines of luxury cars. Lincoln became the first "outsider" to join the Ford family of brands and initiated Ford Motor Company's entry into the field of luxury vehicles. Honda. At a Glance It has1.Brief History Ford Motor Company acquired Lincoln Motor Company in 1922 for $8 million. 561 dealers worldwide It has round about38 markets worldwide Their Major competitors are: General Motors. Nissan. Toyota. Budget. Hewlett-Packard. including the Continental. BMW Their Major customers are: Hertz. DaimlerChrysler. other commercial accounts and thousands of individuals Its New Products/Services : •Aviator •Navigator •LS •Towncar Mercury 17 . Boston Coach.
Innovative. In the mid-1930's. Individualistic Mercury's vehicle development continues today to strive toward the ideals of affordable luxury that originally inspired the brand's creation Brief History Mercury is unique within the Ford Motor Company family as the only vehicle brand created from within the company. CNA. Volkswagen Their Major customers are: McDonald's. Mercury was developed to fill that gap and bring Ford Motor Company a competitive edge conceived as a balance of luxury and affordability. Toyota. Expressive. Mercury has proven a versatile and enduring brand over the years At a Glance It has 2. Nissan.141 dealers worldwide They have round about 15 markets worldwide Their Major competitors are: General Motors. Hertz. Daimler Chrysler. Hewlett-Packard. GE. Honda. Budget. management at Ford Motor Company began to identify a gap in product line between the economical Fords and the luxury Lincolns. and thousands of individuals 18 . other commercial accounts.
the company officially changed its name to Mazda. Japan. the Mazda-Go-a striking combination of motorcycle and automobile. The intention was to help Mazda employees. All vehicles that Followed took on the Mazda name and in 1984. Mazda is proud of its heritage of innovation in creating distinctive vehicles for discerning drivers Brief History It started out as a tiny cork manufacturer called the Toyo Cork Kogyo Company in Hiroshima. Mazda's first work in 1931 was a 3-wheeled truck. and all others who 19 . Spirited It was named after the ancient god of wisdom.Its New Products/Services : Monterey Marauder Mazda Stylish. today stands as a world leader in the production of commercial and passenger vehicles. Insightful.
Mitsubishi. LDS Church. other commercial vehicle accounts. DaimlerChrysler. and Volkswagen Their Major customers are: Sekisui House. Hertz. At a Glance It has 6. General Motors. AstraZeneca. and thousands of individuals Its New Products/Services: MAZDA6/Atenza Mazda RX-8 MAZDA2/Demio MAZDASPEED 20 . Honda. Nissan.came in contact with the company's Vehicles recognize the values of the god of wisdom and see Mazda as a leading light in the automobile industry.131 dealers worldwide They have round about148 markets worldwide Their Major competitors are: Toyota.
and in 1966. Assar Gabrielsson and Gustaf Larson. Dedicated. Volvo began exporting to the U. Volvo's ongoing commitment to safety. Safe From the world's first 3-point seat belt to the world's first safety concept car. Volvo's first 6-cylinder car.S. The Swedish company began over a crawfish lunch between two friends. the Environment and innovation remains as strong today as it was 75 years ago. In 1955.. Volvo has set the standard for automotive safety since 1927. the Volvo 164 was named "the world's safest car". Brief History Volvo was born on April 14th. left the factory in Gothenburg. 21 .Volvo Expressive. 1927. when the first car ÖV4. nicknamed ''Jakob''. the PV651 was introduced in 1929 and Quickly became the standard for taxis throughout Sweden.
In 2002. As part of the Ford Motor Company family of brands. Lexus Their Major customers are: GlaxoSmithKline.On March 8. Volvo shareholders approved the sale of Volvo to the Ford Motor Company.was unveiled in Detroit and won Truck of the Year in 2003. other commercial accounts. 1999. Mercedes Benz. the new millennium started very well with the company selling 422.500 dealers worldwide There are round about100 markets worldwide Their Major competitors are: BMW. Johnson & Johnson. Hertz. Audi. At a Glance It has 2.Volvo's first true SUV (Sport Utility Vehicle) . a record year. CocaCola. and thousands of individuals Its New Products/Services : •S60 AWD •New diesel engine •Bi-fuel vehicles •XC90 Jaguar 22 . the long-awaited Volvo XC90 .100 vehicles in 2000.
the sports car. Jaguar continues to flourish in the tradition that Sir William Lyons first defined almost 80 years ago. Sensuous. Jaguar's success derived from its vehicles' style and elegance as well as their excellent value for money for that level of luxury car. By 1945 he advanced to building new cars with high performance engines: these were the first Jaguars. Advanced engineering and superior performance made Jaguar a sensation in the racing world. A member of Ford Motor Company's family of vehicle brands since 1989. Jaguar has introduced a number of vehicles that have become legendary for their beauty. Jaguar's three most influential vehicle Types-premium sedans such as the XJ series. and the sports sedanhave evolved over the years and exemplify how the traditions the company began years ago are still very much alive today.Elegant. Refined Over the decades. 23 . and comfort as well as the pure driving thrills they offer. From early on. Brief History Jaguar founder William Lyons began by producing "Swallow" Motorcycle sidecars not long after his 21st birthday in 1922. design.
Guts. and thousands of individuals Its New Products/Services : XJ Saloon Land Rover Adventure. other commercial accounts. Supremacy Land Rover is a name universally identified with the definitive four-wheel-drive vehicle. DaimlerChrysler (Mercedes). BP. Although Land Rover is constantly enhancing and developing its products. Porsche Their Major customers are: Johnson & Johnson.a combination of firm values and purpose-driven design.At a Glance It has787 dealers worldwide They have round about66 markets worldwide Their Major competitors are: BMW. Toyota (Lexus). the history behind these unique vehicles reveals a consistency of vision . GE. Brief History The first Land Rover emerged from post-war Britain in 1948—a brilliantly simple 24 . Hertz.
Brothers Spencer and Maurice Wilks. Land Rover is the only company to manufacture permanent all-wheel-drive vehicles exclusively. created a new vehicle that combined utilitarian simplicity with rugged. and thousands of individuals Its New Products/Services. Guts.and inventive work-focused vehicle made of aluminum. Today. dependable quality. Hertz. This focus is perhaps one reason why Land Rover's values— Adventure. BMW Their Major customers are: Enterprise Rent-A-Car. Land Rover has traveled from a basic utilitarian product in 1948 to today's automotive icon. Today it is sold in more than 140 countries. But perhaps the ultimate endorsement of Land Rover values comes from the vehicles themselves: an incredible three quarters of all Land Rovers ever to be manufactured are still in use today. Few products can match the recognition and respect accorded to Land Rover vehicles. and Supremacy—shine through in its vehicles so clearly. Range rover Aston Martin 25 . . BP. Nissan. working for the British car company Rover.808 dealers worldwide They have round about120 markets worldwide Their Major competitors are: General Motor DaimlerChrysler Toyota. At a Glance It has 1.
Today. At a Glance It has 100 dealers worldwide Their Major competitors are: Lamborghini. Brief History Founders Lionel Martin and Robert Bam ford built their first car in 1914 and all those that have followed them at Aston Martin share a common belief-that sports cars should be built to the highest standards. Ferrari. Its cars have never been created as simply transportation. the post-war years culminated in racing success at the highest level and the translation of those experiences into production of some of the most beautiful road cars ever built. but as driving machines with character and soul. be exhilarating to drive and own. Achievement Aston Martin is the marque for motoring enthusiasts. With the early years characterized by outstanding individual Achievement and the spirit of pioneering endeavor. Porsche Its New Products/Services: AMV8 Vantage Concept DB AR1 26 . individual character.Passion. and above all. Performance. enjoy a distinctive. the name of Aston Martin and the ideals it stands for are bigger than the mere machinations of business and that reputation is now more secure than ever.
Automotive Service of ford Brands 28 .
Expert. Ford Credit provides vehicle financing to more than 10 million customers and more than 11. Lincoln. experimented with a layaway plan to spur sales of the $265 Model T. and Mercury automotive dealers. unwilling to encourage consumer borrowing.Ford Credit Ford Credit Quality Care Motor craft Hertz Trustworthy. conveniently available through Ford. Lincoln. the world's largest automotive finance company.500 Ford. Service Its Quality Care offers the reliability of factory-trained maintenance and repairs. Quality Care Reliable. Now in its 43rd year. 29 . Courteous. and Mercury dealerships-assuring superior knowledge of your vehicle. when Henry Ford. is a wholly owned subsidiary of Ford Motor Company. Brief History Ford Motor Credit Company traces its roots to 1923. Convenient Ford Motor Credit Company.
Its employees are factorytrained. Quality Care serves owners of Ford. ensuring their expertise in the vehicles they service. Firestone. Goodyear. and Mercury dealerships worldwide •Its Major competitors: Pep Boys. as part of Ford Motor Company's Automotive Consumer Services Group. Midas. both as its own industry and as support for the product sector. Lincoln. At a Glance •Its Quality Care Service in Ford. Penske. and Master Care • Its Major customers are: Ford. Jiffy Lube. and Mercury vehicles at thousands of dealerships in more than 40 countries around the world. and Mercury owners as well as large and small commercial accounts with fleets of Ford motor 30 . Today.Brief History The Quality Care brand was born in 1991 out of Ford Motor Company's growing recognition of the significance of automotive services and the "after sales" market. Lincoln. Lincoln.
From motor oil to transmission assemblies and everything in between. Motor craft parts provide exceptional quality and fit. and Mercury vehicles. Dependability. 31 . by and large. engineered. replacement vehicle parts were. Lincoln. and recommended by Ford Motor Company for installation on Ford. Performance Motor craft premium parts are the preferred choice of Ford Motor Company. an afterthought for most new vehicle manufacturers. But Ford Motor Company wanted to change all that. Today.Company branded vehicles •Its New Products/Services for 2002/2003: New Quality Care Service campaign Motor craft Quality. Brief History Throughout the first half of the 1900's. Aftermarket parts companies produced most replacement parts available to owners. ford Motor craft parts are designed. Motor craft parts provide exceptional quality and fit. From motor oils to transmission assemblies and everything in between.
At a Glance •It is Available in Ford. Finally in 1965. chassis parts. Ford Authorized Distributors and select major retail accounts •Its Major competitors are: NAPA. Ford Motor Company and Hertz entered into a joint advertising agreement to promote their 32 . Ford Model T's were the first car rented by the company that later became Hertz. Moog •Its Major customers are: Ford. Sponsor #21 Taurus NASCAR Racecar driven by Ricky Rudd Hertz Quality Rental Service Hertz isn't just a member of the Ford Motor Company's family of brands. Lincoln. Brief History Before becoming part of the Ford Motor Company family of brands. Hertz changed hands many times over with a few different names. Ford Motor Company has supplied many of the vehicles Hertz rents to its customers around the world. Lincoln and Mercury franchised dealerships worldwide. and Super Duty friction brake part. and Mercury vehicles owners •Its New Products/Services: Launch fuel pumps. In fact. For years. Dana. it's long been a customer as well.
based upon revenues. Europcar and National •Its Major customers are: Commercial accounts including numerous Fortune 500 companies. markets. Avis. It was the first step in a relationship that came to fruition in 1994. associates and independent licensees operate what the company believes is the largest worldwide general used car rental brand. introduced Sirius satellite radio in select U. Dollar. introduced Hertz Prestige Collection in Europe. Enterprise Rent-ACar.products and services together. At a Glance •Hertz and its affiliates. and one of the largest industrial and construction equipment rental businesses in North America. when Ford Motor Company purchased all outstanding shares in the Hertz Corporation. began car rental operations in China 33 .S.S. Thrifty.000 worldwide locations •It has More than 11 million customers •Its Major competitors are: Alamo.. based upon revenues • It has Operations in more than 150 countries and jurisdictions •It has Approximately 7. Budget. introduced a redesigned website. as well as millions of individual customers worldwide •Its New Products/Services for 2002/2003: Expanded to over 800 off-airport locations in the U.
36 . which provides the perspective of their CEO and outlines who they are and how they are integrating sustainability their business processes.PERCPECTIVE OF FORD Corporate citizenship is a critical part of ford business at present as well as in future. We invite you to explore this section. Ford has worked with our stakeholders to develop their Business Principles. identify and address strategic priorities and begin to develop new approaches on significant issues such as climate change and human rights. Their focus has expanded from philanthropy and community involvement to a broader look at how they use their resources to create sustainable growth and a better world.
37 . MANAGEMENT STRUCTURE: -Their board of directors and senior executive committees within the company addresses corporate citizenship risks and opportunities.Ford is committed to building great cars and trucks. ABOUT FORD: . INTEGRATING SUSTAINABILITY AT FORD: . and passing along a stronger business and a better world to future generation. and one of the largest providers of automotive financial services.Ford is the world’s second largest providers of cars and trucks in terms of revenues and units sold.Ford business principles provide a framework for embedding sustainability into the business over time.COMMITMENT: .
they set the standards by which we judge themselves and by which they hope to be judged by others. 39 .PRINCIPLES OF FORD Ford Motor Company is committed to creating value for their shareholders over the long term through the delivery of excellent automotive products and services and to do so ethically and responsibly. These Principles guide their decisions and actions globally. As a whole.
ENVIROMENT: .Ford respect and contribute to the communities around the world in which we work.Ford has respect to the natural environment and helps preserve it for future generation. affect.Ford is honest and open model the highest standards of corporate integrity.Ford will protect the safety and health of those who make. FINANCIAL HEALTH: . distribute to use their products. measure. SAFETY: . 40 .Ford will offer excellent products and services. PRODUCTS AND CUSTOMERS: . COMMUNITY: .Ford makes their decisions with proper regard to the longterm financial security of the company. and perform: ACCOUNTABILITY: .Following are some areas in which customer can find that how ford.
IMPROVING SUV SAFETY: A prominent issue in 2002 SUV safety involves reducing rollovers and improving compatibility.ACTIONS OF FORD REGENRATION OF THE ROUGE: Ford business principles come to life at the ford rouge center. a model of sustainable manufacturing for the 21 century. ADDRESSING CLIMATE CHANGE: - Ford doesn’t have all answers but they are committed to developing solution and making progress. their stakeholders expect us to respect the environment and human rights. FORD IN CHINA: As they invest in one of the world’s fastest growing markets. 42 .
The facility allows researchers to measure a 44 . AIR BAGS AIR BAGS OF SECOND GENERATION Second Generation air bags have been depowered to inflate with less force than previous-generation air bags. Ford Motor Company's $10 million driving Simulator laboratory helps Ford researchers study driver workload and distraction issues related to new in-vehicle electronic devices.INNOVATION SAFETY 1. and the vent design in the bag itself. Rise rate is the force and speed with which an air bag inflates. DRIVER DISTACTION LAB Ford Motor Company's $10 million driving simulator laboratory helps Ford researchers study driver workload and distraction issues related to new in-vehicle electronic devices. which is controlled by factors such as type and amount of inflator gas. air bag size. The air bags are depowered by reducing the peak inflation pressure and/or rise rate.
and other in-car electronic equipment. This simulator is yet another tool for Ford to better identify ways to enhance telematics systems in vehicles and improve driver safety the simulator reduces the amount of time required by Ford to test and develop In-vehicle electronic telematics devices and services that customers want. the Ford Research Laboratory simulator allows scientists to duplicate highway driving in a safe and controlled laboratory setting. and to establish a scientific basis for in-vehicle electronic human-machine interface standards. Dubbed VIRTTEX for VIRTUAL Test Track experiment. 45 . The first VIRTTEX study focused on the demand placed on a driver by various in-vehicle tasks. navigation systems.driver's ability to cope with common traffic situations while using cellular telephones. Ford is using the simulator to discover better ways to measure the distraction potential of human/vehicle interfaces of the future.
and braking. active safety. researchers can measure the driver's ability to cope with an array of traffic situations while using in-vehicle electronic equipment. Participants sit behind the wheel of a specially instrumented Ford Taurus bolted inside the simulator. automotive multimedia. These tests can easily be reproduced. and power train drivability. vehicle Internet access. During a simulated drive. and drive according to the test Instructions. lane changes. The simulator also provides Ford with a world-class human factors laboratory that gives the company improved customer insight into areas related to driving dynamics. eye. all tests will be recorded by five in-car "lipstick" cameras set up to monitor and record the road scene and the driver's hand. In addition to collecting vehicle data on steering. On-center steering maneuvers. allowing back-to-back comparisons to be conducted more quickly. and foot movement. and slalom comparison tests can be conducted in the simulator as part of vehicle evaluation and testing.VIRTTEX works by using advanced computers to create a virtual driving environment. speed control. 46 .
Technical Look inside the Simulator The simulator dome houses five projectors—three for the forward view and two for the rear—that rotate with the dome and provide a 300 degree computer-generated view of the road. All of the vehicles in the final cut were top performers in crash tests conducted by the National Highway Traffic Safety Administration (NHTSA) and the Insurance Institute for Highway Safety. wagons. 47 . AAA and Parents test drove hundreds of vehicles and installed a variety of child seats in each one. The driver can view 180 degrees in the forward direction. SUVs. strollers. AAA and Parents chose three vehicles in five categories keeping safety. and minivans. The images are accompanied by digital sound synthesizers that provide power train as well as wind and road noise for an even more realistic driving environment. and juice boxes in mind: sedans. Their vehicles make up a third of the list. and 120 degrees rearward. the biggest portion of any automotive manufacturer. Family Safety in Ford cars Ford Motor Company made an impressive showing in the AAA and Parents magazine list of vehicles that are best for families. economy vehicles.
Testers noted the dual-stage air bags and pedal extenders in the Taurus wagon. and the standard side-curtain air bag Volvo V70 48 . The Volvo V70 wagon Made the list because of its comfortable interior. room to haul kids and gear.The Volvo V70 and the Ford Taurus wagon were named among the top three family vehicles in the wagon category.
built-in booster seat. Reviewers liked the Wind star’s safety ratings. Mazda Protege Volvo XC90 The Ford Expedition was noted for its nine-passenger seating and off-road handling. and anti-rollover technology impressed reviewers enough to have them name the vehicle to the SUV list.Ford Taurus Wagon The Volvo XC90's 17 cup holders. 49 . The Ford Windstar was rated among the best minivans.
Ford will offer optional new rollover sensors and inflatable side curtains on its SUVs. Rollover Protection Ford Motor Company will be the first to feature rollover sensors and special curtain rollover air bags on its sport utility vehicles during the 2001 model year. Ford have looked at the most threatening current driving conditions and developed new technologies to improve the protection for our SUV drivers and their families. This breakthrough is made possible by the latest inflatable curtain technologies as well as advanced sensors that measure the amount of horizontal vehicle "roll" or tilt. Ford scientists and engineers have been working hard to provide its truck customers with more potentially lifesaving features and Safety Engineering. 50 . The roll information is processed by a central control module that can trigger necessary rollover curtain bags in a fraction of a second—as quickly as 130 milliseconds.Ford Expedition Ford Winds 4. During the 2001 model year.
" the award from R&D Magazine recognizes the top new inventions in the country. The curtain air bags are designed to remain inflated for up to six seconds—approximately the time it takes an average vehicle to roll over a few times. helping to protect passengers in both the front. anti-lock braking syems. Past winners include the ATM.The side curtain air bags will deploy through the SUV's headliner trim. has earned an R&D 100 Award. Also known as "an Oscar of Invention. The new inflatable curtain system also will help reduce the risk of head injuries for SUV occupants involved in side impacts ENGINE AND FUEL TECHNOLOGY 1. 51 . and the fax machine. The new air bags will have fixed attachment points at the front and rear ends of the curtain to help prevent occupants from being thrown out of the vehicle during rollovers. Diesel Emissions System Ford Motor Company's patented Onboard Reductant Delivery (ORD) system. LCD screens. developed by Ford's Scientific Research Lab.and second-row seats.
In addition. The ORD system can be easily retrofitted onto existing diesel vehicles for approximately one-tenth of the cost of existing retrofit systems. the delivery system must be able to withstand the high temperatures and harsh environment 52 . Tier 2 and European Stage IV and V limits for smog-forming emissions. including the U. To be effective. Reductants can include fluids such as diesel fuel or urea water solutions. are required by almost all diesel after-treatment devices dealing with oxides of nitrogen and particulate mater to enhance the efficiency and durability of the device.S. as well as be delivered in precisely measured and finely dispersed quantities. The Ford ORD system is an air-assisted reductant injection system. these reductants must be added quickly. Reductants.The ORD system enables exhaust treatment systems to help meet stringent future diesel emissions standards worldwide. or reducing agents.
is nearly zero. It may also increase in many other markets. due to mounting concerns over fuel economy and global warming. and range.. 2. Ford's ORD system has only three components—an air supply. The Ford ORD system can supply any liquid form of reductant at any location needed for these applications. proven technologies to deliver the environmental benefits of a hydrogen fuel cell. and a reductant reservoir. reductant injector. The engine is supercharged and intercooled for maximum efficiency. The demand for diesel-powered passenger cars is rising rapidly in Europe. such as the U. Diesel engines are significantly more fuelefficient than gasoline engines. including carbon dioxide. Unlike existing reductant-delivery systems.S. 53 . It provides a more than 75 percent reduction in components. but at a fraction of the complexity and cost. noise. and the engine is up to 25 percent more fuel-efficient than a typical gasoline engine. size. weight. cost. Hydrogen Internal Combustion The Ford Model U Concept is propelled by an internal combustion engine (ICE) that's optimized to run on hydrogen fuel instead of gasoline. The hydrogen ICE is a common-sense power plant that uses existing. power.surrounding the automobile exhaust system. Its emission of all pollutants. and energy consumption when compared with competitor products.
Ford researchers have shown that with supercharging.Because hydrogen has a very wide combustion range (from 4 to 75 percent). Designing a gasoline engine to burn hydrogen fuel has typically resulted in significantly lower power output—until now. then through an air conditioning54 . The centrifugal-type supercharger provides nearly 15 pounds per square inch (psi) of boost on demand. and can be run in the fuel-efficient "lean" regime without the complications of pre-ignition or "knock. which is approximately 25 percent better than a gasoline engine. the hydrogen ICE can deliver the same power as its gasoline counterpart and still provide near-zero-emissions performance and high fuel economy. the intake air passes through a conventional air-to-air intercooler. Model U uses a novel dual-stage intercooling process. After leaving the supercharger. hydrogen-fueled engines are able to use a wider range of air/fuel mixtures than gasoline engines. Also." It can reach an overall efficiency of 38 percent.
storing it in the 300-volt. passing maneuver. When the accelerator is applied. The hybrid system is known as a "parallel" arrangement. Modular Hybrid Transmission The hydrogen internal combustion engine (ICE) in the Ford Model U concept is joined with an advanced hybrid electric transmission technology called the Ford Modular Hybrid Transmission System (MHTS). or both for extra power. or hill climb. When the driver comes to rest at a traffic light.to-air intercooler for a further reduction in temperature. A regenerative braking function reclaims energy that would otherwise be lost as heat. 3. air-cooled battery pack for the next acceleration. Ford Motor Company has obtained patents on various aspects of the MHTS system. all within 300 milliseconds. the engine can automatically be switched off to save fuel. the electric motor instantly starts the engine. and the vehicle begins to pull away. MHTS provides significant increased fuel efficiency while delivering familiar performance and drive characteristics. the clutch to the transmission engages. 55 . which means that the Model U can operate on either the hydrogen ICE engine or electric motor. The technology is designed with minimal effect on the base transmission so as to reduce complexity and cost compared to other hybrid systems.
service reminders. and other devices. drivers have the safety and ease of giving commands through both a voice-based and touch-screen system. It will enable the vehicle to connect to an on-line diagnostics center. Applications demonstrated include:•Personalization — This will allow drivers to bring their personal information into their vehicle through a PDA. 56 . and other devices. developed the advanced technology to make use of the information and services already available to customers who own a PDA. •Real-time Navigation — This will provide customers with features such as accident notifications on a travel route. cell phone. cellular phone. •Personal Information Management — This service connects to the consumer's PDA and makes the information it contains available to other systems in the vehicle. working together with key partners in the computer industry. and e-coupons sent to the graphic on their instrument panel. or other storage device. Moreover. •Diagnostics — This system provides an interface to the various modules that control a vehicle. •Bluetooth Technology — This will give drivers hands-free access to their PDA.Intelligent Architecture Ford Motor Company's Research Lab. These technologies offer a rich set of features to the consumer.
Advanced conversational speech interface technology simplifies the control of many functions by allowing you to have a normal dialogue with your vehicle. climate control. 57 . Ford is bringing voice recognition technology to an amazing new level. Voice Recognition With the Model U concept. Conversational speech interface allows you to use everyday language and flexible voice comman ambiguity in what a driver or passenger is asking for. entertainment. if an occupant asks the Model U to "Call Steve Smith. The voice system controls navigation. phone. A text-to-speech system is used. and personalization preferences. Specific commands don't have to be memorized. but it sounds like a real person rather than a robot. the retractable roof.•Software-based MP3 Player —It will present stored play lists to the driver and allow song selection and volume adjustment by voice command. 5. the system will ask for more information in For example. it will list them and ask which one should be dialed." and the system finds severa in the address book.
positive vision. It follows the traditions of the Model T by being designed for the masses and addressing social issues. and speaks on Model U's system can be used to configure different drivers' personalized settings—including th style of the visual interface.000 words so far.enabled cellular phone or PDA. 58 . guided by a powerful. specifically environmental concerns. the driver or front passenger can ask the Model U for different temperat locations. provided the device is turned on and is located some Green Materials The Ford Model U Concept is a realistic approach to the future. and even favorite music. such as the defrost setting.For climate control. The conversational speech interface has a vocabulary of over 50. The Model U represents how using and producing personal transportation can have a positive effect on the planet instead of simply minimizing negative effects. The Bluetooth technology enabling the system to work is located within the controls of the M Bluetooth .
but instead are nutrients that either feed healthy soil or the manufacturing processes without moving down the value chain. The fabric has the comfort and feel of natural fibers while having the performance and Easy care of synthetics that are petroleum based. and recycle over and over again in a cradle-to-cradle cycle. headrests. to be a technical nutrient. These materials never become waste. dash. door trim. and it is made from healthy substances. The Model U also uses a potential "biological nutrient" made to safely return to the Soil to feed the next generation of resource growth called polylactide or PLA. steering wheel.The Model U is helping encourage development of materials that are safe to produce. This polyester is used inside the Model U on its seats. Eco-effective polyester is the fabric designed by Milliken and Co. It can be recycled into base elements and reprocessed into material fiber again and again without losing any performance qualities. use. 59 . and armrests.
Vice President of Global Design 60 . Chief Designer. most abundant fuel—an infinitely sustainable energy source. From the Model T to the GT. the earth's cleanest. Living Legends Studios J Mays. DESIGNERS Camilo Pardo. we're constantly striving to narrow the gap between concept and production. DESIGN Ford Motor Company has been leading the automotive industry in design innovation for 100 years.Fuel Cells As a result. ford has taken a leadership role in moving fuel cell technology from the laboratory into vehicles on the road. performance. Fuel cell vehicles offer the same safety. and ease of use as today's combustion vehicles. Ford's P2000 and Focus FCV fuel cell electric vehicles are powered by hydrogen.
Chief Designer of the 427 is redefining the word "sedan". 61 .Joseph Baker.
FORD IN INDIA 62 .
ford is committed to making a difference . it also cares about the world it live in.000 people. equipped with state-of-the-art Ford technology and employing 1.Ford has invested heavily in India. However as much as it cares about giving you the finest in automobiles. with a Rs. 1700 crores integrated manufacturing plant at Maraimalai Nagar.for us and for future generations. MANUFACTURING PROCESS OF FORD 63 .
1. PAINT SHOP 11-stage pre-treatment and 6-stage electro coat process • Its Cutting-edge technology creates a finish that's unaffected by 64 .IN INDIA Ford is a 6-Sigma company. 2. STAMPING There are round about 29 major body panels created here • Its Semi-automatic press line moulds blank sheets into various body parts • Thorough checks for perfection in dimensions and surface quality. Each and Every step of every process is planned to perfection. BODYSHOP Than Bare body parts come together • Its Entire shell checked with military precision for dimensions • Subjected to stresses to check quality of welding 3.
professionals use high power tools to fit in engine. bumpers etc.rain or sunshine • Painting so complete that even underside gets full PVC coating for corrosion protection • Baking done to Ford's global paint specifications 4. the car gets its wheels • Rolls into final line for remaining parts and filling of fluids 5. • Once nuts and bolts are tightened to perfection. QUALITY TESTING Not even the smallest concern gets past the Quality Control Team • Its Stringent testing ensures every car is at its best. TCF Breathing life into Ford cars • Interiors taken care of. front suspension. before doors and seats come on in Trim zone • In Chassis area. even in trying 65 .
PRODUCTION FACILITY IN INDIA 66 .conditions.
000 PEOPLE AND HAS A CAPACITY TO MANUFACTURE UP TO 1. AFFILIATES Ford Credit India 67 .00.000 VEHICLES PER ANNUM.IT ALSO PROVIDES EMPLOYMENT TO 22.THE PLANT EQUIPPED WITH ADVANCE MANUFACTURING TECHNOLOGY FROM FORD. IT ALMOST COVERS 350 ACERS .
With operations in over 36 countries and over US $ 145 billion in assets. Ford Credit is the largest dedicated automotive finance company in the world. 68 . over the last three years.5 million customers worldwide. With attractive and innovative financial products. Ford Credit India has. financed more than one in three Ford vehicles seen on Indian roads.400 dealers and 8.Ford Credit is the finance arm of Ford Motor Company. Ford Credit finances a vehicle somewhere in the world on an average of every seven seconds. Today. It services over 11.
The May 2001 sales reflect a robust growth of 105 per cent over May 2000 sales. Ford India recorded sales of 3475 Ford IKONs. The Ford IKON's market share has leaped to 25 percent in the midsize segment.580 Ford IKON CKDs. In May 2001. 560 Ford IKONs.MARKET SHARE OF FORD IKON IN INDIA Ford India is significantly increasing its presence in the Indian market by setting up fully integrated sales and service outlets across the country to offer a wide range of auto services to customers. including 1495 cars sold in the domestic market and exports of 1980 Ford IKON CKDs. including domestic sales of 7980 Ford IKONs and export of 9. VARIOUS MODELS OF ‘FORD IKON’ IN INDIA 69 .002 Ford IKONs since launch. Ford India is well on its way to achieve the annual sales target of 40. Ford India has registered sales of 17.000 Ford IKONs for the year 2001. In the calendar year 2001.000 milestone with total sales of 42. Ford India has crossed the 40.
6 Zetec: .Petrol. Fully Loaded. Euro 2 *. Ford Ikon 1.Petrol. Euro 2. Ford Ikon 1. 70 . Ford Ikon 1. Euro 2.8 Zxi: . Power assisted steering. Power Steering.Petrol. Ford Ikon 1.3 Exi: .3 Clxi PS: .Diesel.Petrol.Ford Escort 1.6 Zxi :. Euro 2 *.
FORD WIN J.D POWER AWARD AGAIN
Once again the josh machine has set the standards in its categories. The ford Ikon ranked the “BEST ENTRY MIDSIZE CAR” in J.D power Asia pacific 2001 India initial quality study. And the people who ranked the ford Ikon no. 1 were the people most qualified to judge.
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ZigWheels.com/FordCars www.autoindia.com www.DriveInside.com www.ford.com
and Stereo in different quality. image. Even though some of its accessories is not economical but the majority of the same is available at reasonable prices like Gear Lock. Center Locking. Body Cover. Designer Mats. Carpet Mats. and Stereo. prices and variety to segment all the classes of customers. After the Detail Analysis we would like to suggest that Ford should focus more on capturing the preferred customer accessories like Seat Cover. Wheel Cover.Conclusion Ford owns 21% of market share and it is on increasing trend. 77 .
the 2009 Ford F-150 continues the 31 years of truck leadership that comes from listening to customers . middle class and the modern economy. safety.In all ford has got the fuel efficiency.EXECUTIVE SUMMARY In 1914. As our industry and societal expectations continue to evolve. so does their reporting Rolling into dealerships this month. Henry Ford started an industrial revolution by more than doubling wages to $5 a day—a move that helped build the U.S. quality and features customers are looking for . Wish them luck ! 79 .
LIMITATIONS OF STUDY 80 .
therefore.The study faced some limitations which made it difficult to rely on the information extracted. Some of the constraints are as follows: 1. TIME CONSTRAINT:-The time available for the study was limited because of which the information available might not be complete in all sense. there might be some information missing. 2. KNOWLEDGE CONSTRAINT:-There was a lack of proper knowledge about the subject and the company under study. 81 .
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