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CHF

0.22 t CO2ekv
CHF
0.22 t CO2ekv
0.22 t CO2ekv

0.005 t CO2ekv

6kg Paper Desk 65 kg Normal Desk


Use existing
packaging
industry
WE BRING RECYCLABLE
FURNITURE FROM THE
DRAWING BOARD TO THE
URBAN NOMAD.
HOUSEWARMING
WITHOUT THE GLOBAL WARMING.
Problem

Budget furniture has Paper designs not


a large footprint. in production.
Solution

CHF

Use existing
Paper furniture has a
packaging industry to
small footprint.
bring to market.
Partners

Arno it Dominik
Design:
Matheis Design Keller

Manufacturing:

Logistics:

Offsetting:
Pricing example
direct sales, manufacturing in batches of 100

Manufacturing Costs: 40.70 CHF


Shipping: 29.00 CHF
Offset: 01.00 CHF

Sales Price: 129.00 CHF

Margin: 58.30 CHF


Team

Nikolai Danielle Thomas


Dunkel von Rechenberg Meier

Lead Marketing Manufacturing


Greenhouse Gas Emissions
0.3
0.273
0.245
0.218
0.157
0.191
0.164
0.136
0.109
0.082
0.008
0.055
0.03t Co2ekv
0.027
0.025t Co2ekv 0.005
0
65kg Normal Desk 6kg Paper Desk
MDF Metal Transport Paper
International Emissions
Market

• 41 million Billy bookcases sold worldwide.

• 12% of all Swiss furniture moved house this year.


• 2’173’000 People aged 20-39 in Switzerland.
• 12% of 2’173’000 Age group moves every year:

• 260’000 in Switzerland
Carbon Savings

260’000 x 0.215 tCo2ekv

= 55’900 tCo2ekv Savings


Carbon Savings
Europe

22 million x 0.215 tCo2ekv

= 4.73 million tCo2ekv Savings


Sales

260’000 x 58.3 CHF

= 15 million CHF sales


Road Map
Priming Phase Media
Product Range Expansion
Coverage
Brand Launch EU
GmbH Initial Fulfillment Partners Region
Manufact Production Media Coverage
Set-Up Launch Event Spreading
Run (100
Big Bang Go to faires
Pieces of 5
Switzerland
objects)

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Target Market

Urban Nomad Young Urban Professionals, Lohas

Young Family

Entrepreneur Office Space Fit-out, Trade Show

Pop-up owner Pop-up owner


Stange Design Kartonbett.Ch It Design

Germany Switzerland Switzerland

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