Scheme of Examination

First Year First Semester Paper No. Title of the Paper MBA II – 101 Management and Organisation Behaviour II – 102 Managerial Economics II – 103 Business Environment II – 104 Financial & Management Accounting II – 105 Quantitative Analysis II – 106 Computer Applications in Management Second semester II – 201 II – 202 II – 203 II – 204 II – 205 II – 206 II – 207 Financial Management Operations Management Business Research Methods Business Legislations Human Resource Management Marketing Management Training Report External Marks 70 70 70 70 70 50 Internal Marks 30 30 30 30 30 50 3 hrs Practical Duration Remarks Marks of Exam. ---3 hrs ---------3 hrs 3 hrs 3 hrs

70 70 70 70 70 70 50

30 30 30 30 30 30 50

----------------

3 hrs 3 hrs 3 hrs 3 hrs 3 hrs 3 hrs

Second Year Third Semester Paper No. Title of the Paper MBA II – 301 Business Policy and Strategic Analysis II – 302 Management Information System II-303 Optional I II-304 Optional II II-305 Optional I II-306 Optional II II-307 Training Report

External Marks 70 70 70 70 70 70 50

Internal Marks 30 30 30 30 30 30 50

Practical Duration Remarks Marks of Exam. ---3 hrs ---------------3 hrs 3 hrs 3 hrs 3 hrs 3 hrs

Note: Students are required to choose two optional papers from each set of specialization areas offered under dual specialization scheme. Fourth Semester II – 401 II – 402 Entrepreneurship Crisis Management 70 70 30 30 ------3 hrs 3 hrs

II - 403 II - 404 II - 405 II - 406 II – 407 II – 408

Optional I 70 30 ---3 hrs Optional II 70 30 ---3 hrs Optional I 70 30 3 hrs Optional II 70 30 ---3hrs Project Report 50 50* ------Comprehensive Viva – 100 ---------Voce *Viva Voce Note: Students are required to choose two optional papers from each set of specialization areas offered under dual specialization scheme.

Viva – Voce exam to be conducted by the Industry expert, external examiner and the Principal/Director of the concerned Institute.

Specializations Offered in 2 year MBA (Industry Integrated) program

1. 2. 3. 4. 5. 6.

Sales and Marketing Financial Services and Banking Retail Management Information Technology International Business
Human Resource Management

List of Optional Papers

1. SALES AND MARKETING THIRD SEMESTER Paper No. Title of the Paper MBA II – SM – 1 Consumer Behavior II – SM – 2 Advertising Management FOURTH SEMESTER II – SM – 3 Sales and Distribution Management II – SM – 4 Brand Management

External Marks 70 70 70 70

Internal Marks 30 30 30 30

Practical Marks -------------

Duration Remarks of Exam. 3 hrs 3 hrs 3 hrs 3 hrs

2. FINANCIAL SERVICES AND BANKING THIRD SEMESTER Paper No. Title of the Paper MBA II – FSB – 1 Security Analysis and Portfolio Management II – FSB – 2 Strategic Cost Management FOURTH SEMESTER II – FSB – 3 Management of Banking and Financial Institutions II – FSB – 4 Project Planning and Control 3. RETAIL MANAGEMENT THIRD SEMESTER Paper No. Title of the Paper MBA II – RM – 1 Introduction to Retailing II – RM – 2 Retail Buying & Merchandise Management FOURTH SEMESTER II – RM – 3 Retail Selling & Customer Service II – RM– 4 Supply Chain Management, Retail Information & Logistics

External Marks 70 70 70 70

Internal Marks 30 30 30 30

Practical Duration Remarks Marks of Exam. ---3 hrs ---------3 hrs 3 hrs 3 hrs

External Marks 70 70

Internal Marks 30 30

Practical Marks -------

Duration Remarks of Exam. 3 hrs 3 hrs

70 70

30 30

-------

3 hrs 3 hrs

4.

INTERNATIONAL BUSINESS

THIRD SEMESTER Paper No. Title of the Paper MBA II – IB – 1 Foreign Exchange Management Export-Import Procedures and II – IB – 2
Documentation

External Marks 70 70 70 70

Internal Marks 30 30 30 30

Practical Duration Remarks Marks of Exam. ---3 hrs ---------3 hrs 3 hrs 3 hrs

FOURTH SEMESTER International Marketing II – IB – 3 Foreign Trade Policy and II – IB – 4
Promotion 5.

INFORMATION TECHNOLOGY

THIRD SEMESTER Paper No. Title of the Paper mba II – IT – 1 Data Base Management System II – IT – 2 System Analysis and Design FOURTH SEMESTER II – IT – 3 Internet Programming II – IT – 4 ERP Solutions
6.

External Marks 50 70

Internal Marks ---30

Practical Duration Remarks Marks of Exam. 50 3 hrs 3 hrs

50 50

50 50

3 hrs 3 hrs

HUMAN RESOURCE MANAGEMENT

THIRD SEMESTER Paper No. Title of the Paper MBA II – HRM – 1 Strategic Human Resource Management II – HRM – 2 Talent Management FOURTH SEMESTER II – HRM – 3 Training & Development II – HRM – 4 Organizational Development

External Marks 70 70 70 70

Internal Marks 30 30 30 30

Practical Duration Remarks Marks of Exam. 3 hrs 3 hrs ------3 hrs 3 hrs

group and team dynamics. One case study be discussed – per unit – in the class. 2. personality. perception. The students will be required to attempt four questions (one question from each unit). conflict management.Laurie. Hunsaker. Management and Organizational Behaviour. contemporary design structures. self management UNIT-III Interpersonal relationships. Blaoisi. motivation – concept and applications. McGraw Hill Mondy. Section „A‟ shall comprise 8 questions (2 questions from each unit). leadership UNIT-IV Organizational structure. Management and Organisational Behaviour. Managemenr and Organisational Behaviour. design. managers and organizations – purpose and systems behaviour of organization. 2. Instruction for External Examiner: The question paper will have two sections. power and politics. Aruther Sharplin and Shane Premeaux. emotional intelligence. USA Mullins. stress. New Delhi NOTE: 1. MANAGEMENT AND ORGANIZATIONAL BEHAVIOUR Paper Code: II-101 UNIT-I Introduction to management and organizational behaviour. 3. . planning and control UNIT-II Individual Behaviour – Individual differences. organizational change and development SUGGESTED READINGS: 1. organizational strategy. Wendy.External Marks: 70 Internal Marks: 30 Time: 3 hrs. R Wayne. All the five questions will carry equal marks. learning. Curtis W Cook and Phillip L. Pearson Education.J. managerial skills and roles. building and changing organizational culture. Allyn and Bacon. Section „B‟ will contain one CASE STUDY which will be compulsory. historical foundation of management and OB.

Hirschey . product differentiation and price discrimination. operative aspects of macroeconomic policies. Managerial Economics – Economic Tools for Today‟s Decision Makers. Suggested Readings: 1. dumping analysis.. managerial theories of the firm. New York Keat. Young. price. engineering cost curves. general pricing strategies. Baumol‟s sales maximization model. business cycles. Delhi Salvatore. peak load pricing and transfer pricing. duopoly analysis using reaction curves. 2.. income and substitution effects. Unit-II Law of variable proportions. Note: 1. Instruction for External Examiner: The question paper will have two sections. shut-down points. Mark. output-cost relations. MANAGERIAL ECONOMICS PAPER CODE: II-102 Unit-I Nature and scope of managerial economics. investment and capital replacement decisions. Hyderabad One case study be discussed – per unit – in the class. Pricing-Making Profitable Decisions. Managerial Economics in a Global Economy. and Philip K. Kent B. 3. measures of national income.Y. . Section „B‟ will contain one CASE STUDY which will be compulsory. nature of marginal analysis. 2. Dominick. pricing of public utilities. price-output decisions under alternative market structures. Bangalore Monroe. MacGraw-Hill. inflation analysis. The students will be required to attempt four questions (one question from each unit). 4. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). alternative objectives of business firms. game theory and strategic behaviour. optimal input combination. price-output decision in multi-plant and multi-product firms. laws of return. Thomson Learning. technological change and production decisions. Thomson Learning. locational choice of a firm. cartel behaviour. demand estimation and forecasting. Pearson Education. cardinal utility theory. relationship between price elasticity and marginal revenue. Managerial Economics. special pricing techniques – limit pricing. indifference curve technique and the theory of consumer choice. demand elasticities. consumer surplus. Unit-IV Risk analysis. tariff analysis. revenue curves of a firm. All the five questions will carry equal marks. Unit-III Collusive behaviour of firms. Paul B.External Marks: 70 Internal Marks: 30 Time: 3 hrs. advertising and price-output decisions.

The students will be required to attempt four questions (one question from each unit). One case study be discussed – per unit – in the class. environment for foreign trade and investment. current inflationary position and its impact on business sector. Unit-II Design and strategy of economic reforms. fiscal environment. Unit-IV Globalisation trends and challenges. I. India’s Macroeconomic Management in the Nineties. BUSINESS ENVIRONMENT PAPER CODE: II-103 Unit-I Nature and structure of business environment. Unit-III Current industrialization trends and industrial policy. Shankar. and IMD Little. Instruction for External Examiner: The question paper will have two sections. Deep and Deep. 4. balance of payments trends. All the five questions will carry equal marks. 2.J. New Delhi Ahluwalia. India‟s competitiveness in the world economy. relative size and growth of public and private sectors. emerging sectors of Indian economy. . competitive environment. M. Suggested Readings: 1..Y. assessing risk in business environment. Indian Financial System. current state of growth and investment. R.External Marks: 70 Internal Marks: 30 Time: 3 hrs.. Acharya. interest rate structure and present monetary policy. New Delhi Khan. Delhi Datt. environment for the SME sector. infrastructure development and policy. external influences on India‟s business environment. TATA McGraw Hill. 3. business opportunities in the rural sector. public-private partnership. exchange rate movements and their impact. trends in service sector growth. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). India’s Economic Reform and Development. Oxford University Press. public sector reforms and performance. Section „B‟ will contain one CASE STUDY which will be compulsory. legislation for anti-competitive and unfair trade practices. Second Generation Economic Reforms in India. consumer and investor protection. intellectual property regime and the R&D environment. New Delhi Note: 1. banking reforms and challenges. ICRIER. 2. macro and micro indicators.

3. preparation of final accounts. W Ronald. 4. accounting principles. preparation of master budget. Section „B‟ will contain one CASE STUDY which will be compulsory. methods and techniques.External Marks: 70 Internal Marks: 30 Time: 3 Hrs FINANCIAL AND MANAGEMENT ACCOUNTING Paper Code: II-104 UNIT-I Financial Accounting-concept. techniques of financial statement analysis. S C and Suveera Gill. T Charles. Managerial Accounting. activity based budgeting. Pearson Publication Anthony. cash flow statement (AS-3) Unit-IV Role of budgeting – process of budgeting. depreciation methods UNIT-II Cost accounting-meaning. Management Accounting. accounting record and system. cost information and managerial decisions Suggested Readings: 1. zero based budgeting. . need. Mown. The students will be required to attempt four questions (one question from each unit). Cenage Publication Horngreen. 5. importance and scope. Tata McGraw Hill Anthony and Kaplan.concept. 2. classification of costs and preparation of cost sheet. 6. Tata McGraw Hill One case study be discussed – per unit – in the class. meaning and types of financial statements. ratio analysis. Vaidya. cost-volume-profit analysis Unit-III Management accounting. Note: 1. Cost Management. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). Cost Management: A Strategic Emphasis. All the five questions will carry equal marks. standard costing and variance analysis (material and labour). customer profitability and sales variance analysis. Pearson Publication Hilton. activity-based costing and activity-based management. importance. importance and scope. Cost Accounting: A Managerial Emphasis. Accounting: Text and Cases. performance budgeting. Instruction for External Examiner: The question paper will have two sections. Macmillan Publications Hansen. 2. fund flow statement. behavioral dimension of budgeting.

New Delhi 9. New Delhi. their relative merits. Karl Pearson‟s coefficient of correlation and spearman‟s rank correlation. Binomial. & Gupta M. relationship between correlation and regression co-efficients. Bombay.meaning. N. Hooda. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Delhi. Vijay-Business Statistics. S. Levin & Rubin. 6. Hypothesis testing. 4. regression analysis -meaning and two lines of regression. Time series analysis . Chandan. Suggested Readings: 1. Gupta S. Gupta C. Thomson Learning. 5. Sultan Chand & Sons. 2.R. R. . multiplication and Bayes‟ theorem. limitations and characteristics. McMillan India Ltd.External Marks: 70 Internal Marks: 30 Time: 3 Hrs QUANTITATIVE ANALYSIS Paper code: II-105 Unit-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations. Unit-II Correlation analysis . Small samples: Chi-square test. & Gupta. All questions will carry equal marks. Unit-IV Tests of significance. Vikas Publishing House.Chand & Co. J.R. Vikas Publishing House. types of measures. Prentice Hall of India. Quantitative Techniques. Anderson. Delhi. Bhardwaj. time series and forecasting. Bombay. Excel Books. Analysis of variance. Statistics for Business & Economics. . Quantitative Methods in Business..P.B. Business Statistics. Probability distributions .measurement of trend and seasonal variations. Business Statistics ..Delhi. addition. Large samples. skewness : meaning and co-efficient of skewness.S. Kothari C.S. An Introduction to Statistical Methods . Statistics for Business. Unit-III Probability: basic concepts and approaches. The students will be required to attempt any five questions (selecting at least one question from each unit). Anderson. 3. types and applications. Thomson Learning. 8. 2000 7.meaning & types of correlation.P. Statistics for Business & Economics.P. Poisson and Normal distributions.

Network Topology. Pearson Education White. Internet Protocol Addresses. capabilities characteristics & limitations. Concepts. Analog & Digital Signals. Computer Languages. Lab : Operating Systems Commands. F A . E-mail. WWW Pages & Browsing. 4. subschema. COMPUTER APPLICATIONS IN MANAGEMENT PAPER CODE: II-106 COURSE OBJECTIVE: Through this course it is intended to familiarize the students with the computer hardware and software applications for data/file management and exc hange through net Unit-I Computer Organization: Introduction. Thomson Learning. Data Communications & Computer Network. Comer 4e. components. MS Power point. Leon & Leon. Introduction to Computers. classification. Computer networks and Internet. Advantage & limitations.External Marks: 50 Practical Marks: 50 Time : 3hrs. MS Excel. Packet Transmission. Security. Network Applications. Characteristics. 2. presentations. Long Distance communication. Unit-II Use of MS-Office: Basics of MS-Word. Tally (latest version) Suggested Readings: 1. Internet Surfing. New Delhi. Operating System. Vikas Publishing House. entity. preparation of questionnaires. Bombay. 3. MS Office. Unit-IV Introduction to database: Concept. Thomson Learning. Bombay. Bandwidth. Unit-III Internet : Internetworking. Internet Applications. Applications in documentation preparation and making reports. Objectiv es. MS Word. schema. Storage devices: Application of Computer in Business. Computer Concepts 7th Edition. attribute. tables and graphs. June Jamrich Parsons. MS-Excel and MS-Power Point.

M A H A R S H I .C U L T Y O F M A N A G E M E N T S C I E N C E S .

risk analysis (risk adjusted discount rate method and certainty equivalent method). objectives of financial management. 3.. John D. 5.. Martin.M. Gordon & M. 2. Instruction for External Examiner: The question paper will have two sections. capital structure theories. New Delhi Khan M... Pandy. Unit-II Investment decisions importance. Bombay. Tata McGraw Hill. sources of long term finance. Thomson Learning. J. TMH. Financial Management. receivable management will cover theoretical concepts and simple numerical questions. Arthur J. Petty. Pearson Education Chandra. Prasanna. Financial Management and Policy. cost of different sources of raising capital.meaning. James C. William and Scott.. The students will be required to attempt four questions (one question from each unit). Section „B‟ will contain one CASE STUDY which will be compulsory.Y. weighted average cost of capital. David F. inventory management. methods of capital budgeting. 6.NI. determinants. NOI. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). estimation of working capital need. time value of money. I. All the five questions will carry equal marks. Note: 1. Note: The topic of capital budgeting. New Delhi Keown.K. determinants of dividend policy and dividend models -Walter. Kishore. management of cash. need. Unit-III Capital structure decisions-financial and operating leverage. 4. Prentice Hall of India Brigham & Houston. Financial Management. Suggested Readings: 1. and Jain P. . models. Financial Management. traditional and M-M theories.. R. difficulties. 7. Financial Management. Fundamentals of Financial Management.External Marks: 70 Internal Marks: 30 Time: 3 Hrs FINANCIAL MANAGEMENT PAPER CODE: II-201 Unit-I Financial management-scope finance functions and its organisation. inventory and receivables. New Delhi Van Horne. New Delhi One case study be discussed – per unit – in the class.M. Taxman‟s Publishing House. 2. Financial Management. Unit-IV Working Capital. management of cash. determining cash flows. Vikas Publishing House.

. nature of strategic management. process design. factors influencing layout. Purchasing . capacity measurement and decisions. work sampling procedure UNIT – III Aggregate Planning and Master Production Scheduling . value analysis NOTE: 1. models for maintenance management. Resource Requirements Planning . factors determining production control. make or buy. potential benefits from MRP. elements of production control. Section „A‟ shall comprise 8 questions (2 questions from each unit). All the five questions will carry equal marks. construction of control charts for variables and attributes. types of process design. basic work study procedure. Instruction for External Examiner: The question paper will have two sections. service facility layout. importance of layout. OPERATIONS MANAGEMENT Paper Code: II-202 UNIT – I Strategic Operations Management . reciprocity. selection and design of handling system. types of handling equipment. Production Processes Selection of a process. layout-tools and techniques. terms used in MRP. MRP-II. ethics in purchasing. process. types of layout. aggregate production planning. capacity planning and capacity requirement planning(CRP). work measurement. implementation of MRP.Decision-making in production. location factors. resource requirements planning system. methods analysis. approaches to aggregate planning . MRP computational procedure. SQC for process control.Method Study and Work Measurement Importance of work study.Nature and objectives of aggregate planning. Enterprise Resource Planning (ERP) UNIT – IV Quality Control . operation of the MRP system. process technology UNIT – II Plant Location . materials handling costs. MRP-I. service operations. revision of layout.Objectives of a good layout. speculative buying. Plant Maintenance Economics of maintenance.External Marks: 70 Internal Marks: 30 Time: 3 hrs. techniques of work measurement. factors determining production planning.Objectives. objectives of work study.Nature. facilities planning. One case study be discussed – per unit – in the class. Materials Handling Principles. relationship of time and motion study to work study. vendor rating. Plant Layout . 2. affecting process design. Acceptance Sampling. motion study. production planning systems. location theories. issues in MRP. principles of layout. The students will be required to attempt four questions (one question from each unit). importance and role of operations management in strategic management. need and steps in aggregate capacity planning. evaluation of MRP. Work Study .Nature. layout or building. operations planning and scheduling systems.Statistical Quality Control(SQC). benefits of production control. Section „B‟ will contain one CASE STUDY which will be compulsory. factors affecting the selection of equipment.

Bombay Cooper. Donald R. data analysis and interpretation. concepts. Note: 1. variables. Business Research Methods .External Marks: 70 Internal Marks: 30 Time: 3 hrs. Mann – Whitney test. Wilcoxon Matched – pairs signed – rank test. Zikmund. New Delhi Sekran. editing. need and managerial value of business research. hypothesis testing – an overview of parametric and non-parametric tests (analysis of varience. Methods in Research. Uma. descriptive.. C.and Pamels Schindler.R. content analysis and tabulation. conjoint analysis. Tata McGraw Hills. All the five questions will carry equal marks. cluster analysis). nature. Business Research Method. McGraw Hills. 2. components of theory – definitions. measurement scales – types and construction of scales and reliability and validity aspects in measurement Unit-III Methods of data collection – questionnaire/schedule. X 2 test.. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). questionnaire designing. Kruskal – Wallis H-test) Unit-IV An overview of dependent and interdependent methods (multiple regression. The students will be required to attempt four questions (one question from each unit). diagnostic and experimental. process of research and structure of research proposal Unit-II Research design – concept and types – exploratory. 5. factor analysis. Millian J. Singapore Kothari. sampling design. hypothesis. its concept. Research Methodology . & Paul K. New Delhi Geode. 4. Millian G. Thomson Learning . interview and observational methods. One case study be discussed – per unit – in the class. 3. Section „B‟ will contain one CASE STUDY which will be compulsory. factors influencing sample size. procedure of preparation of reference and bibliography Suggested Readings: 1. Business Research Methods . techniques. coding. Instruction for External Examiner: The question paper will have two sections. measurement – concept. Miley Education. discriminant analysis. BUSINESS RESEARCH METHODS PAPER CODE: II-203 Unit-I Business research. scope. ingredients and constructions of research report. 2. constructs. Hatl.

void agreements. rights of an unpaid seller. Business Law for Managers. The Negotiable Instrument Acts. transfer of property.S. winding up. New Delhi.. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). A. 2. Vikas Publishing House Pvt. management and meetings. Quasi-Contracts Unit-II The Sale of Goods Act: Contract of sale of goods. Ltd. 1980 Ramaiyam.M. 2. Bombay. shares and share capital. BUSINESS LEGISLATION PAPER CODE: II-204 COURSE OBJECTIVE: The course is designed to provide an understanding of legal processes involved in management of an organization. and Deepa Parkash. Busienss Law. performance of contracts. 1992 Shah. holder-in due course. borrowing powers. 5. N. dishonor and discharge of a negotiable instrument. 1998 Tulisian P. . TMH. Instruction for External Examiner: The question paper will have two sections. 4. conditions and warranties. 3. arbitration Unit-III The Companies Act. The main focus is on understanding basic laws affecting the operation of a Business Enterprise Unit-I The Indian Contract Act: Essentials of a valid contract.. negotiation and assignment. One case study be discussed – per unit – in the class. the negotiable instruments act: nature and types.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Consumer Protection Act and Cyber Law Suggested Readings: 1. Kuchhal. compromise arrangements and reconstruction. Section „B‟ will contain one CASE STUDY which will be compulsory. accounts and audit. New Delhi Note: 1. Guide to the Companies Act. prospectus.. 1956: Nature and types of companies. Nagpur. Khergamwala.C. Tripathi. Wadhwa. M. prevention of oppression and mismanagement. All the five questions will carry equal marks. The students will be required to attempt four questions (one question from each unit).. Business Legislation Management. memorandum and articles of association. Sultan Chand.C. J.M. breach of contract and its remedies. S. allotment of shares Unit-IV Membership. formation.

outplacement. John M. objectives of HRM. training need assessment. 6. Note: 1. ESOP. Pearson Education Mathis. Pattanayak. 4. Luis. determine compensation structure. One case study be discussed – per unit – in the class. Human Resource Management. Instruction for External Examiner: The question paper will have two sections. New Delhi Jyothi P. pay for performance and incentive plans.. 7. challenges to HR professionals. 2. executive development programme. Pearson Education Dessler. role. succession planning.N. and Roberty Cardy. Section „B‟ will contain one CASE STUDY which will be compulsory. New Delhi Gomez. career planning and management. The students will be required to attempt four questions (one question from each unit). Section „A‟ shall comprise 8 questions ( 2 questions from each unit). responsibilities and competencies of HR professionals. 3. Oxford University Press. HUMAN RESOURCE MANAGEMENT PAPER CODE: II-205 Unit-I: Strategic importance of HRM. 5. potential appraisal. and John Jackson. David Balkin. Megia. Human Resource Management. Human Resource Management. Thomson Learning Inc. international HRM Suggested Readings: 1. Thomson Learning Inc. socialization and induction of new employees. investment in training. 2. human resource information system Unit-II Talent acquisition: recruitment and selection strategies. rewarding performance: linking rewards to organizational objectives. training and development. assessment and development centres. designing and administering training programme. outsourcing HR functions. executive compensation. employee leasing. Human Resource Management. Tata McGraw Hill. HR in virtual organizations.. designing and administering benefits and services Unit-IV HR in knowledge era: HR in knowledge industry. All the five questions will carry equal marks. human resource planning – objectives and process. HR in mergers and acquisitions. Robert.External Marks: 70 Internal Marks: 30 Time: 3 hrs. and D. Scott and George Bohlander. Human Resource Management.Venkatesh. PHI. Ivanceivich. Biswajert. evaluation of T & D programme Unit-III Appraising performance: developing and instituting performance appraisal system. Managing Human Resources. Shell. HR audit. Human Resource Management. New Delhi . Gary. HR department operations.

All the five questions will carry equal marks. tools of product differentiation. Pearson Education. wholesaling and retailing Unit-IV Advertising and sales promotion. Section „B‟ will contain one CASE STUDY which will be compulsory. Koshy and M. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). branding and packaging decisions. The students will be required to attempt four questions (one question from each unit). entry strategies in international marketing Suggested Readings: 1.External Marks: 70 Internal Marks: 30 Time: 3 hrs. reasons for and benefits of going international. TMH. Kotler Philip and Keller. 3. market segmentation. 2. MARKETING MANAGEMENT PAPER CODE: II-206 Unit-I Nature and scope of marketing: corporate orientation towards marketplace. Note: 1. Hartley. marketing strategies in the different stage of the product life cycle Unit-III New product development process. marketing environment. Marketing Management in South Asian Perspective . Marketing. analyzing business markets and business buying behaviour. Marketing: Concepts and Cases. managing marketing channels. New Delhi Kotler. public relations. TMH. building and delivering customer value and satisfaction. green marketing. web marketing. personal selling. positioning and targeting. Marketing Management. Kevin Keller. 2. Jha. A. New Delhi Etzel. Berkowtz and Rudelius. Instruction for External Examiner: The question paper will have two sections. PHI. product mix and product line decisions. One case study be discussed – per unit – in the class. 4. New Delhi . pricing strategies and programmes. Michael J. marketing research and information system Unit-II Analyzing consumer markets and buyer behaviour. Philip. retaining customers. evaluation and control of marketing effort. New Delhi Kerin.

stop light strategic model. New Delhi. directional policy matrix model. 7.Delhi. evaluating multinational environment. Tata McGraw Hill. identifying corporate competence and resources. Exploring Corporate Stretegy. 2. NOTE : The question paper will be set by the external examiners. in question paper(s) where any deviation is required. Thomson Stricttand. special instructions will be issued by the Chairman. Delhi. selecting atleast one question from each unit. Strategic Formulation and Implementation.L and Hunger J. Cuno Pumpin . 5. Macmillan India Ltd. strategic activation.. . Unit-III Formation of strategy : Nature of company‟s environment and its analysis. Business Policy Text and Cases. New Delhi. Pearson Education. Business Policy. C. establishment of organisational direction. SWOT analysis... Sultan Chand and Sons. chief responsibilities and skills of top management. Business Policy and Strategic Management. Strategic Management. corporate strategy.Delhi. PG Board of Studies in Management.Ghosh.S and Namakumari. 8. Wheelen. 3.. behavioural considerations affecting strategic choice. Et. IRWIN Homewook Illions. 2002 9.D. 6. model of grand strategy clusters. John & Pearce II and Richard B Robinson Jr. N. Kazmi Ahzar. sub-committee. England. AITBS Publishers and Distributors (Regd. Gower Publishing Company Ltd. mission. However. executive officer.K. Suggested Readings: 1. Strategic Management. If a case study is included in the question paper then it will carry marks equivalent to two questions. grand strategy selection matrix. New Delhi. S.Delhi. contingency approach to strategic choice. Sukul Lomash. V. The external examiner will set 8 questions in all. 10. N. TMH. Vikas Publishing House. Unit-IV Strategic analysis and choice : BCG matrix. Unit-II Top management : Constituents. Strategic Management and Business Policy.. The Essence of Corporate strategy. BUSINESS POLICY AND STRATEGIC ANALYSIS Paper code: II-301 Unit-I Business policy as a field of study. 4. P. selecting not more than two questions from each unit. The candidates will be required to attempt five questions in all. Prentice Hall of India. strategic management processvision. Pamaswamy. Strategic Planning and Management.).External Marks : 70 Internal Marks : 30 Time : 3 hrs. Strategic Management . Strategic Planning – Formulation of Corporate Strategy. T. nature and objectives of business policy. New Delhi.board of directors. N. task. principles and rules of corporate strategy : strategic excellence positions.Roland Christenson. Johson & Scholes.

Applications – cross –functional MIWS. . Transaction Processing. MANAGEMENT INFORMATION SYSTEM Paper Code: II-302 Unit-I Data and Information. All the five questions will carry equal marks. documentation and its tools. business process reengineering. Bombay. One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Delhi. Principles of Management System. Basic H/W required. Unit-III Planning for MIS. MIS. PHI. Section „B‟ will contain one CASE STUDY which will be compulsory. Brien. conversion methods. Bombay. group decision support system Unit-II Information system for strategic advantage. Data communication. Note: 1. components and classification. The students will be required to attempt four questions (one question from each unit). Delhi. system testing. Management Information System. N Delhi. System Development Methodologies. hardware and software acquisition. Stair. Brady. Thomson Learning. 2. PHI. Murdick & Ross. improving business qualities. TMH. 3. Information Technology and the Networked Economy. Structure of MIS. virtual reality. strategic role for information system. Channel features and concept of Distributed Data bases Decision Support System: Overview. Management Information System. Unit-IV System implementation Strategies and process. Kanter. 6. Thomson Learn ing. Technology of MIS. CRM.External Marks: 70 Internal Marks: 30 Time : 3hrs. Artificial Intelligence technologies in business: neural network. Bombay. Executive information system.. breaking business barriers. Thomson Learning. Conceptual and detailed designs of MIS. Management Information Systems . Tata McGraw Hill. J. information SDLC. 5. 2. Management Information System. 4. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). Mckeown. SCM. factors influencing MIS and characteristics of MIS. steps in constructing a DSS. Delhi. Cases in MIS . James. role in business. fuzzy logic.need and concepts. System Evaluation and Maintenance. 7. Information system analysis and design. Decision Making and role of MIS. Jawadekar. ERP. Suggested Readings : 1.

contingency planning. 4. New Delhi Barringer. and R. methods of generating ideas. New Delhi Charantimath. Entrepreneurship. Tata McGraw Hill. All the five questions will carry equal marks. 3. technical/operational feasibility. franchising Suggested Readings: 1. manpower planning. Pearson Education. characteristics of successful entrepreneurs. financial institutions supporting entrepreneurs. financial feasibility: drawing business plan. managerial vs. Michael Peters and Dean Shephered. commercial banks. legal issues – intellectual property rights patents. job design. factors impacting emergence of entrepreneurship.. organizational plan – form of ownership. competitor and industry analysis. steps in preparing marketing plan. creative problem solving. New Jersy (USA) Lall. copy rights. entrepreneurship process. venture capital. understand and internalize the process of setting up a business Unit-I Entrepreneurship: Concept. Poornima. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). Note: 1. Entrepreneurship. proforma balance sheet. licensing. Madhurima. Section „B‟ will contain one CASE STUDY which will be compulsory. proforma cash flow. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea – sources of new ideas. Pearson Prentice Hall. break even analysis Unit-IV Sources of finance: debt or equity financing. opportunity recognition.. The students will be required to attempt four questions (one question from each unit). Excel Books. trade secrets. Entrepreneurship Development and Small Business Entreprises . trade marks. preparing project report. role of entrepreneurship in economic development. 2. proforma income statement. Entrepreneurship.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Financial plan – cash budget. and Shikha Sahai. feasibility study – market feasibility. New Delhi . 2. Brace R. One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. environmental scanning. designing organization structure. ENTREPRENEURSHIP PAPER CODE: II-401 COURSE OBJECTIVE: This course aims to acquaint the students with challenges of starting new ventures and enable them to investigate. working capital. Robert D. knowledge and skills requirement. Duane Ireland. presenting business plan to investors Unit-III Functional plans: marketing plan – marketing research for the new venture. Hisrich.

Section „A‟ shall comprise 8 questions (2 questions from each unit). Crisis Management Planning and Execution. policy and process of crisis communication plan. CRISIS MANAGEMENT Paper Code: II-402 UNIT-I Introduction – Nature and types of crisis. Auerbach Publications 2. All the five questions will carry equal marks. public relations team. crisis support staff. acute crisis and post crisis stage. Paul. physical damage crisis. Lewis. acute crisis stage. role of crisis management team during pre crisis stage. formation of crisis management team. . crisis log UNIT-IV Crisis Management Strategy – Crisis trigger point. business redemption plan. past crisis stage. Section „B‟ will contain one CASE STUDY which will be compulsory. Organizational Crisis Management. Gerald. rationale. Batchelor.External Marks: 70 Internal Marks: 30 Time: 3 hrs. steps in managing crisis. developing crisis management infrastructure. crisis team command centre. staff awareness. consequences of crisis UNIT-II Crisis Communication Plan – Crisis notification. action plan. documentation. Auerbach Publications NOTE: 1. Devlin. stages of crisis – pre crisis stage. testing state of readiness. non-physical damage crisis. organizing media interfaces. exercising crisis management plan SUGGESTED READINGS: 1. Surviving Corporate Crisis. mechanism of passing information UNIT-III Business Continuity Planning – Prevention element. Edwards. Thorogood 3. emergency response plan. Instruction for External Examiner: The question paper will have two sections. The students will be required to attempt four questions (one question from each unit). One case study be discussed – per unit – in the class. 2.

benefits of understanding consumer knowledge. children and household consumer behaviour Unit-IV Group and personal influences on individuals. Loudon. New Delhi Note: 1. need recognition. location based retailing. consumption experiences.. role behaviour and its influence on the decision process. Pearson Education. consumer intentions. pre-purchase evaluation Unit-II Different types of purchase situations. sources of consumer knowledge. customer centric organizations. Albert. motivational intensity. 2. methods of studying consumer behaviour. Instruction for External Examiner: The question paper will have two sections. Nair. word of mouth and opinion leaders in advertising and marketing strategy. Section „B‟ will contain one CASE STUDY which will be compulsory. global marketing strategy. global marketing strategy. importance of families and households on consumer behaviour. All the five questions will carry equal marks. Consumer Behaviour – Buying. David J. Thomson Learning. Schiffman. Consumer Behaviour. Having and Being. consumer beliefs. Michael R. changing values and its effect on consumer behaviour. Himalaya Publishing House. New Delhi 3. importance of consumer behaviour.. consumer attitudes. value of brands in marketing strategy. personality and consumer behaviour. customer loyalty and retention strategy. New Delhi 2. motivating consumer Unit-III Importance of consumer knowledge. determinants of retail success or failure. Leon G. pre purchase processes. direct marketing consumption behaviours. family life cycles. culture and its effect on consumer behaviour. global advertising effectiveness. diffusion process. Consumer Behaviour in Indian Perspective . economic resources and consumer behaviour. consumer decision process model. James. CONSUMER BEHAVIOUR PAPER CODE: II-SM-1 Unit-I Consumer behaviour and consumer research. Consumer Beaviour. Blackwell. demographics and consumer behaviour. One case study be discussed – per unit – in the class. Roger. reference group and its influence on individuals. consumer feelings. types of decision process. & Dellabitta. consumer logistics. determinants of social class. types of consumer knowledge. changing roles of women. market analysis. reaching the consumer. Consumer Behaviour. factors influencing the extent of problem solving. product‟s and advertising‟s role in shaping consumer opinion. point-of-purchase materials. Soloman. changing values and its effect on marketing. internal and external search. importance of customer satisfaction. diffusion of innovations. Suja R. New Delhi 4. retrieval of information. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). . The students will be required to attempt four questions (one question from each unit). lifestyle motivational conflict and need priorities. company‟s role in helping consumers to remember Suggested Readings: 1.External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi 5. personal values. market segmentation. Pearson Education. Tata McGraw Hill. Paul & Engel. cognitive learning. shaping consumer‟s opinion. social class and consumer behaviour. gaining consumer‟s attention. transmission of influence through dyadic exchanges. Miniard. retailing and the purchase process. variables affecting the decision process. Leslie Lazar. factors affecting satisfaction level. opinions change. evolution of consumer behaviour. & Kanuk. marketing mix strategies.

Excel Books. promotional mix. social. 3. headline. All the five questions will carry equal marks. Wilbur Schramm‟s model. appeals.M. illustrations. building of advertising programme. legal and economic aspects of advertising. NOTE : 1.Ltd. Section „B‟ will contain one CASE STUDY which will be compulsory. Batra And J. Myers.. DAGMAR approach.G.Delhi. compensation & evaluation. The students will be required to attempt four questions (one question from each unit). Prentice Hall of India. Samnik. Belch. process of marketing communication. ADVERTISING MANAGEMENT Paper Code: II-SM-2 Unit-I Role.. Bombay. promotional planning process. Advertising & Sales Promotion. Thomson Learning.. ethical. functions & benefits of adverting. advertising budget. 2. media planning & strategy.H. 6. 5. New Delhi. 4. New Delhi. Bombay. Kazmi S. Aaker. Pearson Education. measuring advertising effectiveness. N. Shimp. Instruction for External Examiner: The question paper will have two sections. Advertising And Promotion: An Integrated Marketing Communication Perspective. Michael A. Advertising Management. John. George E & Belch.message.External Marks : 70 Internal Marks : 30 Time : 3 hrs. .organisation. copy. integrated marketing communication stimulation of primary and selective demand Unit-II Classification of advertising. William D. Promotion and Integrated Market Communication. Unit-III Evaluation of broadcast. selection. Tata Mcgraw Hill Publishing Co. Satish K. determination of target market. Advertising Promotion. One case study be discussed – per unit – in the class. D. Section „A‟ shall comprise 8 questions ( 2 questions from each unit).A. Thomson Learning. And Moriarty Sandra. Burnett. Suggested Reading : 1. sdvertising objectives. types. logo. client agency relationship(CAR). print and support media. R. Advertising: Principles And Practice. & Batra. Wells.. role. 2. Unit-IV Advertising agency. New Delhi.

The students will be required to attempt four questions (one question from each unit). Sales and Distribution Management. Louis W. Kapoor.. Fundamentals of Sales Management. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). New Delhi 6. costs and profitability UNIT-III Distribution management and marketing mix. Still. Marketing Channels: A Management View. Marketing Channels.. New Delhi 8. channel institutions – wholesaling and retailing. Section „B‟ will contain one CASE STUDY which will be compulsory.External Marks: 70 Internal Marks: 30 Time: 3 hrs. personal selling process. Tata McGraw Hill. Futrell.& Cavale.. sales territories. Stern. Sales Management – Decision. evaluating and controlling the sales personnel. Pearson Education/Prentice Hall of India. channel information system. Krishna K. Thomas. New Delhi 4. sales quotas. El-Ansary. New Delhi NOTE 1. Khan. SALES & DISTRIBUTION MANAGEMENT Paper Code: II-SM-3 UNIT-I Objective of sales management. Cundiff. Bert. Rosenbloom. . Excel Books. Douglas J. Charles M. sales contests. social and ethical responsibilities in sales management.. Sales and Distribution Management. Ramnik. Norman.. Adel & Coughlan. Ltd. Strategies and Cases. & Decarlo.. Havaldar. William L. international sales management SUGGESTED READINGS: 1. New Delhi 5. designing channel system UNIT-IV Channel management. New Delhi 7. market logistics and supply chain management. theories of selling. Instruction for External Examiner: The question paper will have two sections. Richard R. 2. All the five questions will carry equal marks. Prentice Hall of India/Pearson Education. Cron.. One case study be discussed – per unit – in the class. compensation and motivation of sales force UNIT-II Sales meetings. marketing channels. Thomson Learning. Personal selling objectives. Mateen. New Delhi 3. Vasant M. Anne T. Leadership and Technology. Edward W. Thomson Learning. John Wiley & Sons (Asia) Pvt. analysis of sales. size of sales force. McMillan India Ltd. New Delhi 2. & Govoni. Dalrymple. Sales Management – Team work. Sales Management.

The Economist. BRAND MANAGEMENT Paper Code: II-SM-4 UNIT-I Branding concepts. customer based brand equity. All the five questions will carry equal marks. leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging process. internal branding UNIT-II Choosing brand elements to build brand equity. New Delhi 3. Rita & Simmons. Brand Positioning: Strategies for competitive advantage. Ramesh. celebrity endorsement. Instruction for External Examiner: The question paper will have two sections. Pearson Education. strategic brand management process. Keller. sporting. Strategic Brand Management. branding challenges and opportunities. Tata McGraw Hill. Strategic Brand Management. Jean Noel. measuring outcomes of brand equity. cultural and other events UNIT-III Developing a brand equity measurement and management system: establishing brand equity management system. John. measuring sources of brand equity – capturing customer mindset: qualitative research techniques. . Section „A‟ shall comprise 8 questions ( 2 questions from each unit). Jagdeep. brand hierarchy. capturing market performance UNIT-IV Designing and implementing branding strategies: brand-product matrix. Kapferer. Kapoor. 2. Pearson Education. defining and establishing brand values. Section „B‟ will contain one CASE STUDY which will be compulsory. Kumar. country of origin. Clifton. introducing and meaning new products and brand extensions. The students will be required to attempt four questions (one question from each unit). brand equity concept. S. Kogan Page. quantitative research techniques. 24 Brand Mantras. marketing communication options. New Delhi 6. Marketing and Branding – The Indian Scenario. licensing. New Delhi 4.External Marks: 70 Internal Marks: 30 Time: 3 hrs. managing brands over time: managing brands over geographic boundaries and market segments SUGGESTED READINGS: 1. Sengupta subroto. Delhi NOTE: 1. designing marketing programs to build brand equity: integrating marketing communication to build brand equity: information processing model of communication. building a strong brand and its implications. Sage Publications. identifying and establishing brand positioning. co-branding. New Delhi 5. Brands and Branding. New Delhi 2. One case study be discussed – per unit – in the class. Kevin Lane.

Amling. performance evaluation of managed portfolios. fundamental analysis. portfolio reconstruction. portfolio beta. Chandra. Dow Jones Theory. Security Analysis and Portfolio Management. measurement of systematic and unsystematic risk Unit-IV Portfolio analysis. marketing risk. capital market line. Modern Investment Theory. Section „A‟ shall comprise eight questions (two questions from each unit). New Delhi. H. interest risk. Avdhani. 3.. Hawgen. default risk.. investment risk. New Jersey. classification of beta-geared and un-geared beta. industry. security market line. project beta. New Jersey. portfolio revision.. portfolio revision. company and technical analysis. Suggested Readings: 1. efficient market hypothesis. portfolio beta. capital market line. Tata McGraw Hill. Section „B‟ will contain one CASE STUDY which will be compulsory. Investment. 4. Sharpe Ratio. Four case studies will be discussed in a paper by the concerned teacher in the class. 2.. New Delhi. portfolio evaluation. Unit-II Techniques of risk measurement and their application. classification of beta-geared and un-geared beta. portfolio theories-Markowitz Model and Capital Assets Pricing Model. inflation risk. The candidates will be required to attempt four questions (selecting one question from each unit). concept of beta. portfolio evaluation. Techniques of risk measurement and their application. All five questions will carry equal marks. economy. concept of beta.Written Exam: 70 Internal Assessment: 30 Time: 3 hrs.A.R. Investment Analysis and Portfolio Management. Himalaya Publishers. Prentice Hall. Treynor Ratio. Note: 1. F. portfolio revision. Instructions for External Examiner: The question paper will have two sections. portfolio reconstruction. security market line. project beta. P. Prentice Hall. nature of stock market. portfolio selection. Engle Wood Cliffs. Engle Wood Cliffs. V. 2. Security Analysis and Portfolio Management Paper Code: II-FSB-1 Unit-I Nature and scope of financial investment and decision making. financial environment. listing of securities. OTCEI. . valuation of securities. Unit-III Security analysis. Jensen‟s Alpha.

human aspects of budgeting. and Govindrajan. Thomson Learning 4. quality cost management and reporting system SUGGESGTED READINGS: 1. RI. Management Accounting and Control. . Hansen and Mowen. Cost Management. Advanced Management Accounting.External Marks: 70 Internal Marks: 30 Time: 3 hrs. performance budgeting. application of linkage analysis in cost reduction and value addition UNIT-III Functional-based planning and control. responsibility centers and financial control – nature and role of responsibility centres. Colin. Horngren. Anthony. Management Accounting. Cost Accounting. McGraw Hill NOTE: 1. budgeting cycle. cost drivers. Section „B‟ will contain one CASE STUDY which will be compulsory. productivity efficiency. JIT & theory of constraints. ZBB. Robert N. partial and total productivity measurement. financial measures of activity efficiency. role of SCM in strategic positioning. activity-based budgeting. benefits and limitations of ABC. Thomson Learning 2. Pearson Education 5. EVA. Atkinson. The students will be required to attempt four questions (one question from each unit). All the five questions will carry equal marks. limitation of volume –based costing system.life cycle costing. BPR and bench marking UNIT-II Nature of activity-based costing (ABC). productivity measurement and control. Drury. process value analysis. Nature of value-chain analysis. measuring changes in activity and process efficiency. administration and effectiveness. indicates of ABC. activity analysis and linkage analysis. activity hierarchies.. accounting and evaluation of responsibility centers. Atkinson and Young. transfer pricing and its applications UNIT-IV Strategic-based performance measurement system: balanced score card – prospective and limitations. cost management tools . designing an ABC system Activity-based management. customer profitability analysis. STRATEGIC COST MANAGEMENT Paper Code: II-FSB-2 UNIT-I Conceptual framework of SCM. kaizen costing. budgeting –nature. One case study be discussed – per unit – in the class. Datar Foster. measuring the performance of investment centre – ROI. Kaplan. Pearson Learning 6. target costing. Instruction for External Examiner: The question paper will have two sections. Kaplan. establishing objectives and performance measures in different perspectives of balance score card. Vijay. operational and strategic application of ABC. 2. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). Pearson Education 3. Management Control System. environmental influences on cost management practices. Kaizen approach.

2. New Delhi. Bharat Law House. 5. Indian capital Market. Capital Issue Lists and Merchant Banking. Merchant Banking. MANAGEMENT OF BANKING AND FINANCIAL INSTITUTIONS Paper code: II – FSB – 3 Unit-I Indian Financial System: Money Market and its instrument.Management and control. Avadhani. NOTE: 1. Management of Liquidity. Companies. Himmalya Publishing House. Disclosure practices and SEBI guidelines BOOKS RECOMMENDED: 1. JC Verma. Sky Lark Publishers. IRBI & SIDBI. Financial Institution and market. Reserve Bank of India: Objective. 3.External Marks: 70 Internal Marks: 30 Time: 3 hrs. One case study be discussed – per unit – in the class. Public and Private Sector Banks. Natrazan & Gorden. NBFCs . Role and Function of credit rating agencies. Its Accounting Polices. Mutual Funds – Meaning . V. New Delhi.New Delhi. Tata McGraw Hill. Bombay. 4. Dhankar JC. Structure. trading and settlement procedure. LM Bhole. Profitability and NPA. Indian Financial System. 6. capital market and its different segments. Tata McGraw Hill. OTCEID. The students will be required to attempt four questions (one question from each unit). Project Appraisal Techniques of Development Bank. New issue market. Pricing of Mutual Funds Products. Unit-III Commercial Banks: Evolution. Banking operations. ICICI. Growth and Progress of Indian Commercial Banks. 2. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). stock exchanges. Operational and Financing policies of Development Banks including IDBI. Instruction for External Examiner: The question paper will have two sections. IFCI. All the five questions will carry equal marks. NSE. Himalya Publishing Services.A. Innovations in banking operations Unit-IV Credit Rating. Types of Mutual Funds. MY KHAN. SEBI guidelines regarding formation role and function of Assets Mgt. New Delhi. Organisation and Structure of MF in India. Unit-II Development Banking. functions and its monetary and credit policy. Section „B‟ will contain one CASE STUDY which will be compulsory. Financial Markets and Services. retail banking and corporate banking. .

M Patel. Chandra. Machiraju. SCBA by financial institutions. Financing Infrastructure Projects. UNIT-II Special decision situations. Implementation and Review. technical analysis and financial analysis. Instruction for External Examiner: The question paper will have two sections. SUGGESTED READINGS: 1.Delhi.External Marks: 70 Internal Marks: 30 Time: 3 hrs.Tony. Projects : Planning Analysis. New Delhi. environmental appraisal of Projects. ISBN NOTE: 1. Project Finance. planning. Public finance for infrastructure projects. 2. Vikas Publishing House. appraisal criteria. demand and situational analysis. generation and screening of project ideas.. rational and financial instruments. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). New Delhi. Nijiru. 4. Bhavesh. H. Cyrus and Merna. control. N. UNIT-IV Project management: organization. Financing infrastructure projects: Concept. Project Management and Control. UNIDO approach. Rao. The students will be required to attempt four questions (one question from each unit).C. All the five questions will carry equal marks. P. 2002. 3. 5. R. Project Management. UK. Vikas Publishing House. project financing in India project appraisal by financial institutions.K. 2. Prasanna. New Delhi. Section „B‟ will contain one CASE STUDY which will be compulsory. One case study be discussed – per unit – in the class.. Thomas Telford. market. PROJECT MANAGEMENT AND CONTROL Paper Code: II-FSB-4 UNIT-I Phases and objectives of capital budgeting. Sultan Chand & Sons. human aspects and pre-requisites. . BOOT/ BOT system for infrastructure projects. analysis of project risk. Selection. Tata McGraw Hill. firm risk and market risk UNIT-III Social cost benefit analysis.

Retailing Management – William R. Tata McGraw Hill India. 2004 Retail Management – A Strategic Approach – Barry Berman and Joel R. Fifth Edition 2004. 1998. Davidson. second Edition. Unit IV Non Traditional Retail Classifications – Non store retailer – Direct Marketing – Catalog Marketing– Telemarketing – TV Home shopping – Automatic vending – E – Tailing – Malls and other formats.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Sweeney and Ronald W. Suggested Readings Retail Management – Functional Principles and Practices – Gibson Vedamani – Jaico Books. . Retailing Management. Weitz – Tata McGraw Hill. Evans – Person Education. 2006 Retail Management – Michael Levy and Barton A. Unit III Classification of Retailers – Classification by Ownership – Independent Stores – Chain stores – Franchise Stores – leased Departments – Cooperatives – Classification by Strategy – General Merchandise Retailers – Discount Stores – Specialty Stores – Off Price Retailers – Classification by Product Line – Department stores – Supermarkets – Hypermarkets – Convenience Stores. INTRODUCTION TO RETAILING Paper Code: II-RM-1 Unit I Retailing – definition – scope – Role of Retailer in the Channel of Distribution – Benefits of Retailing – Functions of Retailers – Evolution of Retailing – global Retail Scenario – Indian Retail Scenario – Emerging Trends and Opportunities in India Retailing Industry. Sixth Edition. Stamfi – Wiley Publishers. 2004. Daniel J. Text & Cases – Swapna Pradhan. Unit II Retailing Environment – Economic Environment – Legal Environment – Technological Environment – Competitive Environment – Indian Experience in Retailing – Foreign Direct Investment in Retail in the Indian context.

Unit II Buying Systems for Staple Merchandise – Buying Systems for Fashion Merchandise – Merchandise Budget Plan – Components – Evaluation – Open – to Buy Systems – Allocating Merchandise to Stores – Analyzing the Merchandise performance. Weitz. Second Edition. Houghton Miffin College Division. Retail Management – ICFAI Centre for Management Research Publication Merchandise Buying and Management – John Donnellan. Measuring Inventory Turnover – Sales Forecasting – Assortment Planning Process – Variety – Assortment – Product Availability – Trade offs between Variety. Unit IV Retail Communication Mix – Role of Communication in Retailing – Methods of communication – Planning the Retail Communication Programs – Implementing and Evaluating the Retail Communication Programs Suggested Readings Retail Management – Michael Levy and Barton A. Buying Merchandise – Branding Strategies – Global Sourcing Decisions – Costs and Managerial issues associated with Global Sourcing – Merchandising Buying and Handling Process – Ethical and Legal issues in Merchandise Buying. Shipp. Unit III Merchandise Pricing – Setting the Retail Price. 1985. Tata McGraw Hill. Fairchild Publications. 2004. Retail Merchandising: Principles and Applications – Ralph D.Pricing Objectives – Pricing strategies – Pricing Methods – Pricing Adjustments – Price Discrimination. fifth Edition. RETAIL BUYING AND MERCHANDISE MANAGEMENT Paper Code: II-RM-2 Unit I Planning Merchandise Assortments – Organizing the buying process by categoriesCategory Management – The Buying Organisation – Setting Financial Objectives for the Merchandise Plan – Gross Margin Return On Inventory Management (GMROI).External Marks: 70 Internal Marks: 30 Time: 3 hrs. Product Mix Trends. . Assortment and Product Availability – Assortment Plan.

Customer Service Unit III Significance – customer service strategies – customer evaluations of service quality – role of expectations – perceived service – situations leading to satisfactory and unsatisfactory customer experience – Gaps model for improving quality of retail services – Knowledge gap – standards gap – delivery gap – communications gap – service recovery. Ogden and Denise T. Integrated Retail Management (Indian Adaptation) – James R. Unit II Relationship selling – building customer relationships – Skills required for the retail sales person – evaluation of the retail sales person – conversion rate – sales per hour – use of time standards. Unit IV Developing the right customer service level – cost of customer service. Fifth Edition. Tata McGraw Hill. 2005. Ogden – Biztantra. .External Marks: 70 Internal Marks: 30 Time: 3 hrs. 2.competitive analysis – store characteristics – income level of target market – customer’s wants and needs – supplier customer service levels. Weitz. Retail Management – Michael Levy and Barton A. Retail Management – ICFAI Centre for Management Research Publication 3. 2004. Suggested Readings 1. RETAIL SELLING AND CUSTOMER SERVICE Paper Code: II-RM-3 Unit I Role of Personal selling in retail promotion mix – role of retail sales person – retail selling process – preparing for the customer – prospecting the customer – approaching the customer – presenting the merchandise demonstrating – handling objections – up selling – cross selling – making the sale.

RETAIL INFORMATION & LOGISTICS Paper code: II-RM-4 Unit I Introduction to supply chain management – evolution – functioning – evolving structure – participants – aligning the supply chain with business strategy. 2004. 2005. SUPPLY CHAIN MANAGEMENT. products design. Unit II Supply chain operations – Planning – five links in the chain – demand forecasting – product pricing – Inventory management. Suggested Readings 1 2 Supply chain management in the retail industry – Michael Hugos and Chris Thomas. Supply Chain Management “Strategy. credit and collections. Wiley Publishers. Prentice Hall. Unit III Measuring performance – Supply chain metrics – customer service metrics – Internal efficiency metrics – demand flexibility metrics – products development metrics. Planning and Operations – Sunil Chopra and Peter Meindl. Supply chain operations – Sourcing materials and products – procurement.External Marks: 70 Internal Marks: 30 Time: 3 hrs. production scheduling. facility management. delivery scheduling. outsourcing supply chain operations. – inventory . Unit IV Technology and supply chain coordination: Information systems management systems – developing supply chain systems. the reality of returns.The retail distribution channel – participants in the distribution channel – types of channels – channel relationships. Supply chain operations – Deliveries and returns – order management.

nominal. Prentice Hall of India. Euro currency market and its instruments. 4. forwards in hedging and arbitrage. basic techniques of exposure management. International Finance.External Marks Internal Marks Time : : : 70 30 3 Hrs. New Delhi Roth Paul. exchange rate systems General factors of exchange rate fluctuations. the Interest Rate Parity Theorem. Instruction for External Examiner: The question paper will have two sections. FOREIGN EXCHANGE MANAGEMENT Paper Code: II-IB-1 UNIT-I: Nature of foreign exchange. determination of rate of exchange. All the five questions will carry equal marks. purchasing power parity approaches. cross rates of exchange. IAN. sources of demand for and supply of foreign exchange – the balance of payments (bop) framework. monetary portfolio balance. The students will be required to attempt four questions (one question from each unit). Section „A‟ shall comprise 8 questions (2 questions from each unit). arbitrage operations. central central banking intervention for exchange rate stability. International Financial Management. Tata McGraw Hill. 3. real and effective exchange rates. options and determination of their market value. Fisher Black‟s Optional-Pricing model. Global Financial Markets. effect of depreciation on trade balance Nature functions and participants of foreign exchange market. Mastering Foreign Exchange and Money Markets. exchange rate overshooting and the J-curve effect. New Delhi Buckley. Prentice Hall of India. 5. forward premium. foreign exchange regulation in India UNIT-II: UNIT-III: UNIT-IV: SUGGESTED READINGS: 1. spot and forward markets. . currency and interest rate swaps. International Fisher Effect Currency futures. Section „B‟ will contain one CASE STUDY which will be compulsory. bid-ask spreads. 2. methods of quoting exchange rates. London Apte P G. Pitman. New Delhi 1. Multinational Finance. the Expectation Theory. New Delhi D Levi Maurice. One case study be discussed – per unit – in the class. 2. NOTE: Giddy. AITBS. measuring foreign exchange risk and exposure. overvalued and under valued currencies. the DORNBUSCH Sticky – price theory of exchange rate volatility. over-the-counter options. credit risk of swaps.

duty exemption scheme. facility for deemed exports. Jitendra. NOTE : 1. Delhi. Rajat Publications. pre-shipment and postshipment finance. role of EXIM bank and ECGC in India. 2. Instruction for External Examiner: The question paper will have two sections. shipping and custom clearance of export and import cargo. realisation of export proceeds – provisions of RBI‟s Exchange Control Manual. Export promoting institution‟s – role of export promotion councils. 2.D. Section „B‟ will contain one CASE STUDY which will be compulsory. UCPDC guidelines. documentary collection of export bills. Unit-IV Major export promotion schemes in India – EPCGS. official machinery for trade procedures and documentation. Role of forwarding agents. procedures and documentation as trade barriers. Export Markets And Foreign Trade Management. Kanishka Publications. Pervin Wadia. Nabhi‟s New Import-Export Policy Procedures. . Suggested Readings: 1. Nabhi‟s Exporters Manual and Documentation. commodity boards and ITPO. INCOTERMS. main export and import documents. EXPORT IMPORT PROCEDURES AND DOCUMENTATION Paper Code: II-IB-2 Unit-I Significance of procedures and documentation in international trade. nature of export/trading houses. ITC(HS) classification System . New Delhi. 3. export price quotations. Aligned Documentation System (ADS). One case study be discussed – per unit – in the class.Role of ICC. Section „A‟ shall comprise 8 questions (2 questions from each unit).External Marks: 70 Internal Marks: 30 Time : 3 hrs. DEPB scheme. M. Unit-II Export order processing. central excise clearance. WTO provisions. cargo insurance and claim procedure. Unit-III Methods of payment in international trade. All the five questions will carry equal marks. The students will be required to attempt four questions (one question from each unit). SIL. 4. Export Procedures and Documentation. export contract.

Rakesh Mohan. New Delhi Joshi. Vikas Publication. international product life cycle. New Delhi Doole Isobel and Robin Lawe. Instruction for External Examiner: The question paper will have two sections. PHI. International Marketing. international marketing environment. Thomson Learning Keegan Warren J. International Marketing Strategy. New Delhi Rajgopal. tasks and challenges of international marketing. managing channel conflicts. broad structure of an international marketing plan Unit-II International marketing research and information system. global media strategy. global marketing operations and strategies. aspects of international supply chain management. managing risk in international marketing Suggested Readings: 1. challenges of international advertising. 5. 4. The students will be required to attempt four questions (one question from each unit). 2. international dumping. benefits. Onkvisit Sak and John J Shaw. One case study be discussed – per unit – in the class. international and global marketing. 2. International Marketing – Analysis and Strategy. aspects of international sales management. screening international marketing opportunities. International Marketing. New Delhi . push and pull strategies. All the five questions will carry equal marks. Section „A‟ shall comprise 8 questions (2 questions from each unit). NOTE : 1. foreign market entry modes. environment factors affecting international prices. techniques of foreign market selection. financing marketing transactions Unit-III The structure of international distribution systems. organizational structure for international marketing. counterfeiting and IPR issues. organizational structure for international marketing planning. Oxford University Press. channel selection decisions. operations and control. leveraging international distribution for competitive advantange Unit-IV International promotion mix. pricing strategies. WTO framework and the international marketer. product and banking decisions. Pearson Education. international direct marketing. Section „B‟ will contain one CASE STUDY which will be compulsory.External Marks: 70 Internal Marks: 30 Time : 3 hrs. domestic vs. 3. Global Marketing Management. INTERNATIONAL MARKETING Paper Code: II-IB-3 Unit-I Nature of international marketing.

5. Prentice Hall of India. commercial intelligence Unit-IV Major quantitative and qualitative. International Trade. 4. logic of state trading and canalized trade. New Delhi Govt. New York H Robert Heller. import control regime. Section „A‟ shall comprise 8 questions (2 questions from each unit). impact of WTO provisions on trade policy. trade equilibrium and determination of terms of trade. One case study be discussed – per unit – in the class. 3. alternative bases and explanations of trade. All the five questions will carry equal marks. tariff classification. economic effects of tariff. rationale and working of free trade zones. gains from trade. London D Salvatore. Delhi Bo Sodersten. Theory and Problems of International Economics.External Marks: 70 Internal Marks: 30 Time : 3 hrs. trade creating and trade diverting effects of a custom union. countervailing duties and dumping. of India. Pearson Education. term of trade – alternative concepts. trends in India‟s foreign trade since 1991. The students will be required to attempt four questions (one question from each unit). Instruction for External Examiner: The question paper will have two sections. trade as an agent of globalization. Section „B‟ will contain one CASE STUDY which will be compulsory. export subsidies. International Economics: Theory and Policy. export promotion strategies. Economic Survey (Latest Issue) . assessing export potential for specific products in specific markets. NOTE : 1. tariff retaliation. Paul R and Maurice Obstfeld. trade fairs and exhibition. international economic integration – forms and levels. import substitution. International Economics. FOREIGN TRADE POLICY AND PROMOTION Paper Code: II-IB-4 Unit-I Growing importance of trade in world economy. repercussions of regional economic groupings on the strategy of international marketers Unit-III Components of international trade policy. MacMillan. overall assessment of India‟s trade policy Suggested Readings: 1. 2. Krugman. effects of a quota. major schemes and incentives for exporters. McGraw Hill. 2. significance of conceptual understanding of trade theory for IB manager Unit-II Free trade versus protection.

Ullman. McGraw Hill 8. Pearson Education 3. Modern Data Base Management. problems of distributed system. . Data Base: The Complete Book. Data Base Concepts. Pearson Education 4. S. Hoffer & Marry B Prescott. Garcia. Database Systems. New Delhi Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). backup & recovery Unit-III Distributed data base system: Introduction. Vikas Publishing House. data base administration. Digital Libraries. Pratt. Multimedia Databases. Concept of Data Base Management.K.. Korth. Abraham. object oriented data base management system Unit-II Data Independence: Logical and physical. Pearson Education 2. All questions will carry equal marks. Mobile Databases Lab: Programming in any RDBMS package on above defined syllabus Suggested Readings: 1. Data Base Implementation. Hierarchical and network. Pearson Education 10. Garcia. relational data model. C J. Pearson Education 7. Kahate. concurrency. DATA BASE MANAGEMENT SYSTEM Paper Code: II-IT-1 Unit-I Data Models. Introduction to Database System 8e. Pearson Education. Fundamental of Database System. The students will be required to attempt any five questions (selecting at least one question from each unit). Fred R McFadden Jeffrey A. Database Processing. New Delhi 9. options for distributing a database. Database System. Singh. Ullman. distributed data base system and internet Unit-IV Emerging Data base Technologies: Internet Databases.Codd rules. Introduction to Database Management System. Pearson Education 11. Ullman. normalization. Thomson Learning. Pearson Education 5. Rob. Garcia. Data Base Implementation. functions of data base management system. Elmari Navathe. Kroenke. Date. objectives. deadlock.External Marks: 50 Practical Marks: 50 Time : 3hrs. Thomson Learning 6.

types of business information systems. quality assurance. Thomson Learning 2. user documentation. Business Information System. Thomson Learning. M Systems Analysis and Design. cohesion. Modern System Analysis and Design. schedule and resource Unit-II System Development Life Cycle: Preliminary investigation – Information System Projects. Instruction for External Examiner: The question paper will have two sections. System Analysis and Design. Section „A‟ shall comprise 8 questions (2 questions from each unit). Awad. Thomson Learning 3. Introduction to Systems Analysis and Design. Hawryszkiewyez. data flow diagrams. system changeover Unit-IV Designing Distributed and Internet Systems: Designing distributed systems – designing for LANs. New Delhi Note: 1. structured application development – structure charts. cost benefit analysis Unit-III Systems Design: User interface design. One case study be discussed – per unit – in the class. managing online data Suggested Readings: 1. technological. operations. documentation. coupling. evaluation of system request. Prentice Hall of India. . Cashman. Systems Implementation – Application development. organizational and cultural. SYSTEM ANALYSIS AND DESIGN Paper Code: II-IT-2 Unit-I Concept of system. system. Whitten. All the five questions will carry equal marks. overview of system development methodologies. program. System Analysis and Design 4e. role of systems analyst. Galgotia 6. Systems Analysis – fact finding techniques. Satzinger. major steps in preliminary investigation. 2 nd ed. for client/server architecture. Rosenblatt. Bombay 4. Shelly. I T. Section „B‟ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). New Delhi. Hoffer et. testing. New Delhi. CASE tools for systems analyst. data design. Prentice Hall of India 5. System Analysis and Design Methods. design issues related to site management. feasibility study – economic. designing internet systems – internet design fundamentals. input and output design. data dictionary. Installation – Training. 2. al. Elias.External Marks: 70 Internal Marks: 30 Time : 3hrs. J L.

JAVA Complete Reference. New Delhi. New Delhi. All questions will carry equal marks. decision making and branching. packages. event handling. Suggested Readings: 1. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). applet tag. INTERNET PROGRAMMING PAPER CODE: II-IT-3 Unit-I Programming through JAVA: JAVA history. multithreading Unit-III Applet programming: local and remote applets. 3. Bombay. controls. Slack. 2. Bombay. program structure. objects and methods. The students will be required to attempt any five questions (selecting at least one question from each unit). TMH. 6. TMH. Thomson Learning. JAVA features. TMH. Thomson Learning. Deitel and Deitel. managing errors and exceptions. applets and applications. New Delhi 5. Vikas Publishing House. decision making and looping Unit-II Classes. passing parameters to applets. constants. Wigglesworth.Balagursamy. JAVA tokens. . variables and data types. Advanced Programming in Java. JAVA virtual machine. Herbert Schildt. Decker. operators and expressions. JAVA and internet. Programming in JAVA. Unit-IV String handling. hardware and software requirements. JAVA and WWW. Programming Java.External Marks: 50 Practical Marks: 50 Time : 3hrs. creating an executable applet. E. New Delhi. 4. applet life cycle. Lab: Java Programming and Internet Surfing. JAVA Complete Reference. Patrick Naughton. Pearson Education. AWT: Working with windows. interfaces. JAVA environment. layout managers. Problem Solving in Java. graphics and text. JAVA How to Program. i/o basics. 7.

Alexis. ERP transition strategies. Success and failure factors of an ERP implementation. Mary. 6. ERP package evaluation and selection. Myths about ERP. Alexis.. K. 1997. 2008. UNIT-II ERP Implementation: Objectives of ERP implementation. Maximizing the ERP system. Production and Material management. The students will be required to attempt any five questions (selecting at least one question from each unit). 2 nd Ed. TMH Publication. ERP implementation costs. Reasons of many ERP implementations failure. Harper. 5. “ERP Concepts and Practice”. “Re-engineering Management”. Leaon. “Enterprise Resource Planning” Galgotia Publishing. 4. All questions will carry equal marks. 1995.. Phases of ERP implementation. “Enterprise Resource Planning” TMH Publication. Koul. 2004. internet and www. Importance of ERP. Implementation challenges. Leaon. J. ERP and e-business. . Value creation in organizations through ERP. 3. Saroj. Human resource management SUGGESTED READINGS 1. Champy. 2nd Ed. Managing risk on ERP projects. ENTERPRISE RESOURCE PLANNING Paper code: II-IT-4 UNIT-I Understanding Enterprise Resource Planning: Evolution of ERP. ERP and related technologies. 2006. Sumner.. Garg. UNIT-III ERP Operations and Future Trends: Operation and maintenance of the ERP system. “Enterprise Resource Planning” Pearson Education. Organization and working of ERP implementation team. PHI Publication. K. Accounting and Finance. “ERP Demystified”. Future of ERP. UNIT-IV ERP Systems Processes and Management Control: Sales and marketing. 2001. and Venket Krishna N. V. Risk factors of ERP implementation. Integration of ERP. Benefits of ERP. 2.External Marks: 50 Internal Marks: 50 Time: 3 hrs. NOTE: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Harper Collins.

mergers and acquisitions. performance management systems Unit-IV Strategic options and HR decisions – Downsizing and restructuring. Strategic Human Resource Management. Thomson Learning Inc. New Delhi Dreher. Charles. outsourcing and off shoring Suggested Readings: 1. STRATEGIC HUMAN RESOURCE MANAGEMENT PAPER CODE: II-HRM-1 Unit-I HR environment. 2. Jeffrey A. business strategy and human resource planning. HRM in knowledge economy.External Marks: 70 Internal Marks: 30 Time: 3 hrs. HR bundles approach. Tata McGraw Hill Greer. Pearson Education . HRM and firm performance linkages – measures of HRM performance. domestic and international labour market. Strategic Human Resource Management. 3. reward and compensation systems. role of HR in strategic planning Unit-II Strategic fit frameworks: linking business strategy and HR strategy. Mello. Oxford University Press. employee and career development systems. strategic HR vs. Tanuja. sustained competitive advantages through inimitable HR practices Unit-III HR Systems: staffing systems. 4. barrier to strategic HR. Strategic Human Resource Management. George and Thomas Dougherty. evolution of SHRM. Human Resource Strategy. traditional HR. Agarwala. best practice approach.. concept of SHRM: investment perspective of SHRM.

Lance A and Dorothy Berger (Eds. The students will be required to attempt four questions (one question from each unit). challenges of TMS. Organization 2IC. Tata McGraw Hill. Pearson Education. creating TMS. New Delhi Sanghi. developing talent management information system Suggested Reading: 1. Berger. leveraging talent.performance management. 3. New Delhi Chowdhary. The Handbook of Competency Mapping. integrating compensation with talent management. 4. Note: 1. New Delhi . 2. building blocks of talents management: competencies . Subir. optimizing investment in talent. 2.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Section „B‟ will contain one CASE STUDY which will be compulsory. cross functional capabilities and fusion of talents. contingency plan for talent. All the five questions will carry equal marks. Financial Times/Prentice Hall International Chowdhary. leadership coaching Unit-IV Return on talent. ROT measurements. the talent value chain.) The Talent Management Handbook.engine of new economy. evaluating employee potential Unit-III Talent Planning – succession management process. The Talent Era. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). value driven cost structure. TALENT MANAGEMENT PAPER CODE: II-HRM-2 Unit-I Talent:. elements of talent friendly organizations Unit-II Talent Management System – elements and benefits of Talent Management System. Instruction for External Examiner: The question paper will have two sections. Seema. Subir. difference between talents and knowledge workers. building a reservoir of talent. One case study be discussed – per unit – in the class. talent development budget. Response Books.

and Practices. P Nick. The students will be required to attempt four questions (one question from each unit). e-learning. new perspectives on training – cross cultural training. Thomson Learning Sahu. criteria and approaches. Thacker. Pearson Education. Training for Development. lecture. Training aids Unit-III Training methods and techniques – role playing. learning styles. Instruction for External Examiner: The question paper will have two sections. Note: 1. emerging trends in training and development. Thomson Learning. competency mapping Unit-II Designing the training programme: process of learning in training programme – attributes and factors influencing. Agochia.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Section „B‟ will contain one CASE STUDY which will be compulsory. Excel Books. and rationale. Effective Training – Systems. Devendra. return on investment in training. Human Resource Development. New Delhi Goldstein. 2. Training for Life and Leadership in Industry. 5. Bombay McGrath.M. TRAINING AND DEVELOPMENT PAPER CODE: II-HRM-3 Unit-I Training – concept. mind mapping. Training in Organization. Strategies. person analysis. Training needs assessment – organizational analysis. Sage Publications De Simone. business games. R. New Delhi One case study be discussed – per unit – in the class. Section „A‟ shall comprise 8 questions ( 2 questions from each unit). Organization and Management of training function. programmed instructions.. developing training modules. and Harris. training process: role of stakeholders in training programme. creative problem solving Unit-IV Evaluation of training – need for evaluation. New Delhi Blanchard. R. 4. training climate and pedagogy. Every Trainer’s Handbook. principles of evaluation. . 3. inspirational techniques – brainstorming.K. Prentice Hall of India. All the five questions will carry equal marks.L. in basket exercises.. 6. 2. learning process. D. incidents and cases. process of calculating ROI in training. New Delhi. operational analysis. knowledge management Suggested Readings: 1. syndicates and group discussion. and James W. seminars. laboratory training.

organizational confrontation meeting. Instruction for External Examiner: The question paper will have two sections. Wendell L. Bell. role focused interventions Unit-III Techno structural Interventions – restructuring organization. OD Practioners – role. competencies requirement. nature. types. organizational development in service sector. process of organizational development Unit-II Human Process Interventions – T-group. Worley.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Organizational Development – nature and characteristics. Organisation 2IC. and Christopher G. Thomas G. All the five questions will carry equal marks. Organisation Development Interventions and Strategies. Organisation Development. Organisation Development and Change. T. work design. employee involvement. reengineering.V. The students will be required to attempt four questions (one question from each unit). Thomson Learning Ramnarayan S. Subir. New Delhi Chowdhury. Cummings. 4. professional ethics and values and experiences. team building. Niote: 1. One case study be discussed – per unit – in the class. Section „B‟ will contain one CASE STUDY which will be compulsory. Rao and Kuldeep Singh. 2. Pearson Education 2. third party interventions. Response Books. PHI. ORGANISATIONAL DEVELOPMENT PAPER CODE: II-HRM-4 Unit-I Organizational Change – meaning. and Lecil H. organization transformation Unit-IV Contemporary issues and applications – Organizational development in global context. 3. Strategic Interventions – Organization and environment relationships. coaching and mentoring. theories of planned change. Section „A‟ shall comprise 8 questions ( 2 questions from each unit).. future trends in OD Suggested Reading: 1. New Delhi French. . process consultation.

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