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A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company
Submitted in Partial fulfillment of the requirements for the award of Degree Bachelor of Business Administration (BBA) Submitted by: Nitish bhardwaj Under Guidance of:
Bharati Vidyapeeth University, School of Distance Education, Academic Study Center: BVIMR, New Delhi 2007-2010
I Nitish bhardwaj have completed the Industrial Exposure in comparative study of mobile services by Vodafone under the guidance of Ms Neetu Jain in the partial fulfillment of the requirement for the award of BBA of BVU, SDE, Academic Study Center BVIMR, New Delhi. This is an original piece of work & I have neither copied and nor submitted it earlier elsewhere.
(On Academic Center Letter head)
This is to certify that the Industrial Exposure titled “comparative study on mibile services of vodafone” is an academic work done by “Nitish bhardwaj” submitted in the partial fulfillment of the requirement for the award of “BBA” from “BVU, SDE, Academic Study Center BVIMR, New Delhi” under my guidance & direction. To the best of my knowledge and belief the data & information presented by him/her in the Project has not been submitted earlier.
Name of the Faculty Guide
New Delhi” ACKNOWLEDGEMENT . Academic Study Center BVIMR. SDE.(On Academic Center Letter head) This is to certify that the Industrial Exposure titled “comparative study on mobile services of vodafone” is an academic work done by “nitish bhardwaj” submitted in the partial fulfillment of the requirement for the award of “BBA”” from “BVU.
PREFACE . With immense pleasure I am to present this project on “A Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company” At the very outset. which I have to undergo for the partial fulfillment of the MBA program. I wish to put on record my sincere gratitude to the following person without whose support the completion of this project would not have been possible. I express my special thanks to Ms Neetu Jain (Project Guider) for guidance &encouragement in project maintenance.This project is an outcome of six weeks mandatory summer training.
I am extremely happy teacher the to present project the report before my is “A respected report entitled to me Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company”As the Vodafone Ltd.The summer training project work has an objective to make management student familiar with real life business situation and give an opportunity to the student to understand the theoretical concept of marketing in practical way. The competition is growing day by day some other telecom services his situation to touch competitions and entry of foreign companies in India promoted me to do the work on the sales promotion market. is a biggest telecom company of entire world. TABLE OF CONTENT .
CHAPTER 1 INTRODUCTION CHAPTER 2 RESEARCH METHODOLOGY CHAPTER 3 DATA ANALYSIS CHAPTER 4 CONCLUSION CHAPTER 5 FINDINGS & RECOMMENDATION ANNEXURES BIBLOGRAPHY CHAPTER-1 .
INTRODUCTION 1.1 INTRODUCTION We will be the communications leader in an increasingly connected world .
Under the terms of these Partner Network Agreements. based on the registered customers of mobile telecommunications Ventures in which it had ownership interests at that date. In the United States the Group's associated undertaking operates as Verizon Wireless. joint ventures. capitalisation of . the Group had 269 million customers. Asia Pacific and the United States through the Company's subsidiary undertakings. At 30 June 2008. calculated on a proportionate basis in accordance with the Company's percentage interest in these ventures. associated undertakings and investments. During the last two financial years. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. with a significant presence in Europe. The Company had a total market approximately £79 billion at 30 June 2008.Vodafone Group Plc is the world's leading mobile telecommunications company. Africa. The Company's ordinary shares are listed on the London Stock Exchange and the Company's American Depositary Shares ('ADSs') are listed on the New York Stock Exchange. Vodafone Group Plc is a public limited company incorporated in England under registered number 1833679. the Middle East. excluding paging customers. the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Its registered office is Vodafone House.
1. RG14 2FN.2 HISTORY .TheConnection. England. Newbury. Berkshire.
following approval by the shareholders in General Meeting. approximately 20% of the company's capital was offered to the public in October 1988. (‘AirTouch’). at which time it changed its name to Vodafone Group Plc. Vodafone agrees to acquire Tele2 Italia SpA and Tele2 Telecommunication Services SLU from Tele2 AB Group. Key milestones in the development of Vodafone can be found in the following sections. Following its merger with AirTouch Communications. Afghanistan is added to the Vodafone footprint.Vodafone over the years Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. (February) • 2007 A consortium led by Vodafone Group is awarded the second mobile phone license in Qatar (December). on 28 July 2000. the company changed its name to Vodafone AirTouch Plc on 29 June 1999 and. Inc. (May) . It was fully emerged from Racal Electronics Plc and became an independent company in September 1991. reverted to its former name. (October) completion of the acquisition of Hutch Essar from Vodafone announces Hutchison Telecommunications International Limited. Vodafone Group Plc. Then known as Racal Telecom Limited. organized by year: • 2008 Vodafone acquires a 70% stake in Ghana Telecom for $900 million (July)Vodafone launches the M-Paisa mobile money transfer service on Afghanistan's Roshan.
(August) The number of Vodafone live! customers with 3G reached 10 million in March 2006. (February). Vodafone reaches 200 million customers (January) • 2006 Sale of 25% stake in Switzerland's Swisscom (December) Sale of 25% stake in Belgium's Proximus. With MySpace. a leading operator in the fast growing Indian mobile market. We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May 2006. (February) Vodafone announces agreements with both Microsoft and Yahoo! to bring seamless Instant Messaging (IM) services to the mobile which can be accessed from both the PC and mobile handsets. With Google. which offers a . Vodafone’s partner in Kenya announces the launch of M-PESA. (February) Vodafone signs a series of ground-breaking agreements which will lead to the mobilizing of the internet. You Tube agrees to offer Vodafone customers specially rendered You Tube pages on their mobile phones. Vodafone announces it is to offer the new eBay mobile Service to customers. Vodafone announces its intention to develop a location-based version of Google Maps for With eBay. (February) Vodafone agrees to buy a controlling interest in Hutchison Essar Limited. Launch of mobile TV capability and Vodafone Radio DJ. an innovative new mobile payment solution that enables customers to complete simple financial transactions by mobile phone.Safaricom.com Vodafone announces an exclusive partnership to offer Vodafone customers a My Space experience via their mobile phones.
Introduction of Vodafone Passport. Sir John Bond succeeds Lord MacLaurin as Chairman. we won the mobile industry's most prestigious awards in two categories. interactive radio service streamed to 3G phones and PCs. Launch of Vodafone Simply.c. 3G broadband through HSDPA launched offering faster than 3G speeds. • 2005 We completed the acquisition of MobiFon S. Best Consumer . ‘Make the most of now’ global marketing campaign launched. Japan business sold to SoftBank. We have 14 Partner Networks with new agreements in Cyprus. (Czech Republic) (May). France. • 2003 At the GSM Association Awards Ceremony in Cannes.A. (Romania) and Oskar Mobile a. a new easy -to-use service for customers who want to use voice and text services with minimum complexity (May). Vodafone live! with 3G launched in 13 markets (November). a voice roaming price plan that provides customers with greater price clarity when using mobile voice services abroad • 2004 We launched our first 3G service in Europe with Vodafone Mobile Connect 3G/GPRS data card. Hong Kong and Luxembourg.personalized.
Verizon Wireless and Vodafone co-operate on laptop e-mail. The Vodafone Group Foundation is launched. The trial enables customers to purchase physical and digital goods using their mobile phone. In November. Arun Sarin succeeds Sir Christopher Gent as Chief Executive. Italy and Germany. internet and corporate applications access for the US and Europe. the Sharp GX10. a new consumer proposition. laptops or PDAs over GPRS. Customers are able to seamlessly access services such as corporate e-mail. with plans to contribute £20 million to community programmes. • 2002 We trial our global mobile payment system in the UK. In October. intranet and personalized information on their mobile phones. won the Best Wireless Handset Award for the Sharp Corporation. Vodafone live! attracts 1 million customers in its first six months. and Mobile Office. we announce the launch of Vodafone live!. a new business proposition.Wireless Application or Service and Best Television or Broadcast Commercial for its global consumer service. guided by the Group Social Investment Policy. . Vodafone live! Our premium handset for Vodafone live!. calendar and other business specific applications whilst on the move. We launch the first commercial European GPRS roaming service. The service gives business customers an easy way to connect to their corporate LAN to access email. Vodafone Remote Access is launched as part of Mobile Office.
First Vodafone Partner Agreement with TDC Mobil A/S. The agreement is the first of its kind in the mobile industry and means Vodafone and TDC Mobil will cooperate in developing. The Group completes the acquisition of a 25% stake in Swisscom Mobile. First global communications campaign launched in August. The campaign features TV. Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a 'strategic alliance agreement'. . Denmark's leading mobile operator. marketing and advertising international roaming travellers and corporate customers. each version asking the question. We make the word's first 3G roaming call (between Spain and Japan). The transaction almost doubles the size of the Vodafone Group. We introduce instant messaging to our networks. a faster and more efficient way to communicate using text messages via SMS or WAP. print. online and outdoor media. 'How are you?'. Eircell. cinema. products and services to international • 2000 On 4 February. terms are agreed with the Supervisory Board of Mannesmann by which Mannesmann would become a part of the Vodafone community.• We 2001 acquire Ireland's leading mobile communications company.
The agreement to acquire Mannesmann AG receives European Commission clearance on 12 April 2000. PCS and paging assets. the combination of Vodafone AirTouch's and Bell Atlantic's US cellular. Verizon Wireless is launched in May. .
1.3 BOARD MEMBERS Board Members • • • • • • • • • John Buchanan .Deputy Chairman Andy Halford .Chief Financial Officer Alan Jebson Nick Land Anne Lauvergeon Simon Murray Luc Vandevelde Tony Watson Philip Yea Board members • • • • • • • • • • • Sir John Bond Andy Halford Anthony Watson Philip Yea Vittorio Colao Nick Land John Buchanan Alan Jebson Anne Lauvergeon Simon Murray Luc Vandevelde .
John Buchanan. in the event it should be necessary. The Company considers all it’ s present non-executive directors to independent. He is also responsible for conducting an annual review of the performance of the Chairman and. convening an annual meeting of the non-executive directors. Read the terms of appointment for non-executive be fully directors. The Deputy Chairman. is the nominated senior independent director and his role includes being available for approach or representation by directors or significant shareholders who may feel inhibited from raising issues with the Chairman.Chairman : Sir John Bond Meet the board Sir John Bond became Chairman of Vodafone Group Plc on 25 July 2006 having previously served as a Non-Executive Director. The executive directors are Vittorio Colao (Chief Executive) and Andy Halford. .
solely for the purposes of relevant legislation. John Buchanan . having previously served as a Board Director. He retired from the Board of BP Plc in 2002 after six years as Group Chief Financial Officer and executive .Chief ExecutiveVittorio Colao Vittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008.Deputy Chairman Board director since: 1 April 2003 Board committees: Nominations and Governance Committee and Audit Committee John Buchanan is a member of the Nominations and Governance Committee and of the Audit Committee and. is the Board's appointed financial expert on that Committee.
In 2002. He was a member of the United Kingdom Accounting Standards Board from 1997 to 2001. he was appointed Chief Financial Officer of Verizon Wireless in the US. Andy Halford . the UK operating company. Middle East and Africa Region. He joined Vodafone in 1999 as Financial Director for Vodafone Limited.Chief Financial Officer Andy Halford became the Chief Financial Officer of the Company in July 2005. and in 2001.director following a wide-ranging career with the company. he became Financial Director for Vodafone's Northern Europe. Prior to joining Vodafone he was Group Finance Director at East Midlands Electricity Plc. What we do . He is the Deputy Chairman of Smith & Nephew plc and a non-executive director of AstraZeneca PLC and BHP Billiton.
provide our customers with an easy-to-use mobile service. such as higher speed internet access. but now we are moving into integrated mobile and PC communication services. Our customers benefit from a complete Vodafone experience in and out of their homes and offices. but also using fixed line broadband services like DSL (Digital Subscriber Line). and share images and video captured on their handsets. combined with low-cost fixed line telephony and DSL (Digital Subscriber Line) broadband. We offer a suite of products that. access existing instant messaging services on the move. We are doing that in two ways – wirelessly through 3G and HSDPA (High-Speed Download Packet Access). offers our customers an alternative to a traditional fixed telephone line. .With developments in technology we can provide integrated mobile and PC offerings to give our customers a consistent experience whether they are at home or on the move. Vodafone Zuhause in Germany and Vodafone Casa in Italy.Mobile is always at the heart of what we do. They are notified about email with our consumer push email service. We have extended our reach into the office by delivering richer business applications and integrated fixed and mobile services. starting with voice calls.
Music from some of the world’s greatest artists is available. Vodafone Mobile Connect Quick stats:* 2. Vodafone Mobile Connect card: You can enjoy built-in 3G broadband from Vodafone across 44 laptop models. Dell.1Mbps up using Vodafone Mobile Connect card with HSPA technology Vodafone Mobile Connect enables you to access the internet on your laptop or PC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USB modems. including Vodafone’s partners Acer. . RAI. Channel 4 and RTL. Warner Brothers. Mobile TV offers an average of 20 channels from both local and international broadcasters. Everything you need to make an internet connection from your computer using a mobile network is installed and configured. ensuring diverse and relevant mobile content. Business customers can access services such as email. Pro-Sieben. Vodafone McLaren Mercedes and MTV.2 Mbps down and 2. Vodafone has local agreements with broadcasters. Fox. Universal Music. HP and Lenovo. as well as independent music labels. such as the BBC. NBC Universal. The Vodafone Mobile Connect card with 3G broadband offers enhanced speeds which can be up to 7.0 Mbps uplink by utilising HSPA technology. ZDF. allowing you to work on the move.2 Mbps downlink and up to 2.000 songs. Using the new Vodafone live! mobile and PC music player you can search for music. Warner Music. as well as international broadcasts from HBO. with music secured from agreements with major record labels such as Sony BMG Music Entertainment. corporate applications and company intranets using the service.7 million customers Built-in 3G broadband on 44 laptop models 7. UEFA Champions League.You can also chat to friends easily with Yahoo! and MSN instant messaging using an easy to use dedicated interface. EMI. artist pages and previews from a catalogue of more than 750.
If you do not agree with them.*Data Protection Manager (SAR) Vodafone Limited Vodafone House The Connection RG14 2FNEngland Please quote your name and address. These are the general Terms and Conditions governing your access and use of this website ("Site").00 to cover the administration costs involved. We would be grateful if you could also provide brief details of what information you want a copy (this helps us to more readily locate your data). 1. you should not proceed any further on the Site. We will take all reasonable steps to confirm your identity before providing you with details of any personal information we may hold about you. Terms & Conditions Please read these Terms and Conditions carefully. you agree to be bound by these Terms and Conditions. By continuing to use the Site and/or any of the services shown on the Site. *we may charge GBP10.You can write to us at any time to obtain details of the personal information we may hold about you.4 VISION & MISSION .
helping individuals. Our Values are about how we feel – in other words the Passions that make us the company we are." . MISSION One of our four corporate Values is 'Passion for the world around us': "We will help the people of the world to have fuller lives .both through the services we provide and through the impact we have on the world around us.VISSION Our Vision and Values guide the way we act. Our Vision is to be the world’s mobile communication leader – enriching customers’ lives. businesses and communities be more connected in a mobile world.
Vodafone is closely working with its industry partners creating awareness and transparency about IPR and the impact of IPR licensing on future products and services. domestic appliances. will become connected as part of their key capabilities. is actively consolidating requirements on candidate next generation mobile technologies. whilst also critical in terms of the viability of standards-based products. this reward needs to support the success of the technology in an increasingly competitive market. NGMN Ltd. and also IT. As part of this effort. This leads us to believe that the IPR licence structure for any next generation mobile technology should be based on the component price of the radio module built in or attached to devices. the members of the 3rd Generation Partnership Project (3GPP) are standardising a next generation mobile radio technology called Long Term Evolution (LTE). While Vodafone respects that holders of IPR built into standards deserve a fair compensation for their R&D efforts. cars. In parallel. Vodafone is committed to licensing its next generation mobile radio essential patents (subject to reciprocity) on fair. free of charge. Vodafone welcomes the industry transition towards full. open disclosure of IPR royalty expectations from all industry partners. containers etc. As such. Currently. we continue to be conscious of the fact it is necessary to incorporate and encourage contribution of IPR into standards to ensure continued innovation." . In support of this openness Vodafone makes the following statement: "Vodafone anticipates next generation mobile technology to provide data connectivity for a much wider range of devices than just mobile phones and notebooks. reasonable and non-discriminatory (FRAND) terms. All sorts of consumer electronic devices.IPR statement on next generation mobile network technologies Vodafone has a long history of active engagement in standards that lay the foundation of our industry.
The Company's Audit Committee is composed entirely of non-executive directors whom the Board has determined to be independent and who meet the requirements of Rule 10A-3 of the Securities Exchange Act.5 PRODUCT PROFILE . the Board comprised the Chairman. each composed entirely of independent directors with a written charter that addresses the Committees'purpose and responsibilities. Committees Under NYSE rules. 1. The Remuneration Committee is composed entirely of non-executive directors whom the Board has determined to be independent. US companies must adopt and disclose corporate governance guidelines.Differences from NYSE corporate governance practices Independence The NYSE rules require that a majority of the Board must be comprised of independent directors and the rules include detailed tests that US companies must use for determining independence. The Company's Nominations and Governance Committee and Remuneration Committee have terms of reference and composition that comply with the Combined Code requirements. As at the date of this Annual Report. The Nominations and Governance Committee is chaired by the Chairman of the Board. The Combined Code requires a company's board of directors to assess and make a determination as to the independence of its directors. but may not address all aspects of. which are available on its website are generally responsive to the relevant NYSE rules but may not address all aspects of these rules. four executive directors and eleven non-executive directors. The Company considers that its corporate governance guidelines are generally responsive to. While the Board does not explicitly take into consideration the NYSE's detailed tests. The Company considers that the terms of reference of these committees. and its other members are non-executive directors of the Company and the Chief Executive. The Company also has adopted a Group Governance Manual which provides the first level of the framework within which its businesses operate. the relevant NYSE rules. Vodafone has posted its statement of compliance with the Combined Code on its website. US companies are required to have a nominating and corporate governance committee and a compensation committee. Corporate governance guidelines Under NYSE rules. The manual is a reference for Chief Executives and their teams and applies to all directors and employees. it has carried out an assessment based on the requirements of the Combined Code and has determined in its judgement that all of the non-executive directors are independent within those requirements.
BASIC SERVICES Clip Call Hold/call waiting Call conference Clir Itemised Bill (Post Paid) SMS Call Barring (CBARR) (Post Paid) CALLER LINE IDENTIFICATION PRESENTATION (CLIP) .
You can conference with either cellular or landline phones. by putting the first call on hold. . You billed for both the calls. Then put the first call on hold and dial the next number.Clip identifies the caller by displaying the number of the caller on the handset. including STD and ISD calls. To conference. at times caller Line Identification may not appear due to technical problems in the originating network. You can receive or make a second call. scroll through the handset menu and select the conference feature. although. To make a conference call simply make your first call. to invite another person follow the same steps again Note: Call conference is a handset dependent feature You are charged for the time on hold and conference The originator of the calls will be charged for all the calls initiated by him.To use the facility you need to activate the “call waiting” feature on your handset. while you are already busy with a call. from wherever you are. You can activate call waiting by using the menu of your cell phone CALL CONFERENCE (CC) This feature allows you to have a teleconference with up to five people at the same time. Now your call are connected . CALL HOLD/ CALL WAIT This feature allows you to receive or make another call. This allows you the benefit of accepting or rejecting the call. without disconnecting it .
SHORT MESSAGING SERVICE This feature allows you to send and receive messages to and from. From caller Identification to call waiting. but will definitely restrict caller ID when called within the same cellular operator network’s Mobile numbers. SMS allows you access to services lime receiving stock quotes. you can maintain complete confidentiality of your number. almost all national and international cellular operators. duration and the amount charged.CALLER LINE IDENTIFICATION RESTRICTION (CLIR) Now. email. with CLIR you can restrict your cellular phone number from being displayed on the receiver’s cellular phone. Vodafone offers an array of Services that help you manage your calls better. It comes as an in built feature to all Vodafone subscribers. Jokes messages. This feature might not function across operator networks. ITEMISED BILLING An itemized bill gives you the details of all calls made and received. on your mobile number during a month. To activate any feature call our customers care or visit any Vodafone ‘n’ U Showroom. . Most of these features are optional and can be availed of on request and carry a nominal subscription charge. This means. from call divert to call conference Vodafone redefines convenience. horoscopes. and of all the other facilities you availed of. respectively. time and date of the call. It also carries details of the number called/ received. news and many others.
So be it downloading the latest ring tones or sharing the freshest of blonde jokes. a vibrant bouquet of "little conveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and all those "itsy bitsy" wants of yours that together make up THE BIG SMILING PICTURE. vodafone hands you the power to do it all. Introducing THE VODAFONE Value Added Services. be it checking the status of your cousin's train arrival time or arranging a pick up for your boss's delayed flight. VALUE ADDED SERVICES Just when you thought you had the cake.CALL DIVERT (CD) With call Divert. You could also book a surprise movie ticket or deliver those dainty dandelions for your date or access the latest cricket scores or some serious stock information. you can divert an incoming call to another cell phone (be it Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number (within Andhra Pradesh local dialing list). SMS based services to Voice based ones. we made it possible for you to eat it too. . You can divert your calls. the vodafone range cuts across all modes of communication to ensure the BEST VALUE for your money. or maybe even play downloadable games or chill out with some zany chats with buddies on-line.
VODAFONE 'S VALUE ADDED SERVICES ARE AS INNOVATIVE AND EXCITING AS YOUR DESIRES.UTTAR PRADESH (E) SMS SERVICES vodafone Buzz .Subscription Services . VALUE ADDED SERVICES .181 Back ground Music .Subscription Services .4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service VOICE Say vodafone -456 Ganesha Speaks .4560456 SMS Short Code Text Messaging Dynamic Voice Mail Service GPRS/EDGE vodafone Buzz .
There is no need for a dial up connection or any ISP connection. . check the weather. making it possible to stay informed and remain truly connected in this dynamically changing and competitive environment. Gone are the days when connecting to a website from the mobile took as long as 2 – 3 minutes. get stock quotes. GPRS compatible handsets ensure that as a user. we have also created a library of photo album and voice clips. which allows you to access internet websites and information portals on your mobile. attach voice clips and append text too. MSN and ICQ while on the move. Just in case the receiver does not have on MMS handset. with photographs. read the latest news and even chat with friends and “Buddies” on Idea Network. vodafone co.in// for your convenience.//www. from where you can choose and send photographs. Read email. This latest innovation in the area of mobile communication provides you the ability to communication provides you the ability to communicate not just in voice or text but also in full color images. Now you can send your emotions to your near and dear ones.VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE vodafone’s 3G compatible network supports general Packet radio service (GPRS) and EDGE. Now you can now carry the world Wide Web in their pocket – the vodafone world. yahoo. One of the mind – blowing applications on GPRS/EDGE in multimedia Messaging Service (MMS). Vodafone is among the pioneers in the country to provide MMS. you are “ always on”. even then the photographs can be accessed from our website http.
Revolutionary concept of charging . the opportunity to log in wirelessly while “ on the go” . Receive voice calls or SMS even while logged on to GPRS. providing busy lap top armed executives.only for what you send and receive Offers MMS.’ ADVANTAGE OF VODAFONE GPRS High speed and “ always on “ internet on the move Internet access on prepaid also Liberation from the shackles of dial . thus now you can surf the Internet using our GPRS connectivity with your computer. a platform to communicate not just in voice or text but also in full color images. you can also compose your own MMS message on the above – mentioned website and send it across to a cellular phone or any e-mail ID. vodafone also supports the use of the GPRS phone as a modem.up or ISP connection. like most of you. .Further. With the introduction of GPRS on its networks.
AN INTRODUCTION Marketing basically consist of spotting the need of customers and meeting them in the best possible manner. the competition & The marketing environment. Marketing Research plays key role in this process. Today carrying out research relating to customers products and market requires specialized skills sophisticated techniques DEFINITION OF MARKETING RESEARCH: Marketing research is the systematic gathering recording and analyzing of data about problems relating to the marketing of goods and services. It also aids the formulation of marketing Mix.MARKETING RESEARCH . “ CLASSIFICATION OF MARKETING RESEARCH PROBLEM . It helps the firm acquire a better understanding of the consumer.
Consumer resistance etc. Research on distribution 6. Buyer Motives consumer loyalty. Research on competition 8. Research on Product 2. Research on Price 7. Analysis of market territories etc. Research on market includes market share analysis demand analysis determining market characteristics. market segmentation studies . Studies on consumer behavior. Research on advertisement and Promotion 5. consumer research includes. Research on Sales method Research on Products includes studies on the competitive position of a product /brand : the level of consumer acceptance of a products/ brands etc. . Research on Market 3.The various marketing research problem can be classified based on the subject matter of research as shown below:1. Research on consumer 4.
studies on media and their relative effectiveness and costbenefits of sales promotion etc. Research on distribution includes studies on distribution policies transportation. Performance. market segmentation reveals trends in competition. . evaluates the marketing progress of majors competitors. Research on advertisement and promotion includes studies on advertising effectiveness. warehousing etc.Characteristics. Shops their strengths and weakness and analysis their vs.
Gathering the information 5. Analyzing the Information & Interpreting it in terms of the problem being tackled. Specifying the information requirement 3. Developing the research design & research procedure. Preparing the Research report . Defining the marketing problem tom be tackled and identifying the marketing research problem involved in the task 2.MAIN STEP INVOLVED IN MARKETING RESEARCH 1. 6. 4.
R. It is just one method of collecting the marketing information required for carrying out a given marketing research task.TECHNIQUES OF MARKETING RESEARCH Marketing Survey:Marketing survey is one of the most widely used M. Techniques market survey is at times viewed as synonyms with market research. .
Supervision ANALYSIS AND INTERPRETATION OF DATA 1. Statistical analysis & Interpreting REPORT MAKING 1. Collection of data 3. Tabulating. Questionnaire development 5. Pilot survey FIELD WORKS 1. Editing 2. Problem definition 2.STEPS IN MARKET SURVEY PLANNING THE SURVEY 1. Summarizing findings & Recommendations 2. Sampling 4. Processing & Interpreting data 3. Report writing . Selection and training of investigator 2. Selection of the survey method 3.
RESEARCH METHODOLOGY .
To study the impact of attributes like price quality of connectivity and services etc. Research Methodology Preplanning is sin qua non for any kind of work. 3. 4. 2. To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom.OBJECTIVE OF STUDY This Survey is designed to bring about a sharp understanding of the market potential for telecommunication products. for preferring a particular brand of telecommunication connection. The corporate support to different brands. Initially the topic of work upon . The study is made to assess and access the consumer desire from versatile angles leading to skim out the potentially of market strengthening Vodafone cellular action plan meeting future target not only this much but it also makes a gesture to assess the current to rest competitors of telecommunication. To find out the degree of market potentiality for Idea. Preliminary preparation leads to reach closer to the successful achievement of the target. The following are the main objectives of this survey: 1. To assess the potentiality of respondent as future target customer for Vodafone telecommunication.
Total no. Data Surface : Primary Data. (f) Finally assessing the exact living standard of the people in a particular city / town / village. (e) Availability of basic amenities in a particular city / town / village. (a) (b) (c) (d) Large no. Finally a questionnaire was framed in such a fashion focusing certain most important points. Research Approach : A survey of telecom and non telecom outlet. Research Instrument : Schedule A schedule was prepared and used for collection the primary data. of customer.was decided and basing on which certain imitative to minimize the gap between planning and achievement was taken. Availability of various telecom and non telecom outlet. Quality of coverage for existing outlet. The schedule consisted of question related to:(a) Usage of telecommunication connection and their coverage connectivity. . of existing telecommunication user and their level of satisfaction.
com). Comparison to other telecom with special reference to idea. Availability of various towers in the particular area. Objective Schedule: To gather the full detail to arrive at the present and accurate living standard. Secondary data were collected by the internet (www. Sample Size: 500 Structured questionnaire help in collection data. Present condition of existing telecommunication system. (Primary data).(b) (c) (d) Availability of various accessories of telecommunication.vodafone. .
DATA ANALYSIS .
For Telecom Outlets Are you selling Sim card? Yes 72% No 28% 28% No ye s 72% .
Which type of sim service Provided ? Pre Paid 70 % Post Paid 20 % Both 10 % 10% 20% Pre Paid Post Paid Both 70% .
Are you sell recharge voucher’s ? Yes 68% No 32% 32% Yes No 68% .
Which kind of recharge vouchers sell mostly ? Paper Recharge 45 % Electronic Recharge 30% Both 25 % 25% 45% Paper Recharge Electronic Recharge Both 30% .
How many Network available at your outlet ? Two 10 % Four 35 % Six 25 % All available 30 % 10% 30% Two Four 35% Six All available 25% .
Which Network you prefer to sell ? Hutch 30% BSNL 20% Idea 10 % Airtel 20% Tata 08% Reliance 12% 30% 20% 20% Hutch BSNL Idea Airtel Tata 08% 12% 10% Reliance .
What’s the consumer need and demand at you outlet ? Better service 25 % Better scheme 35 % Both of them 40 % 25% 40% Better service Better scheme Both of them 35% .
Do you have any problem with any service provider ? Yes 39 % No 61% 39% 61% No Yes .
Would you like to prefer those service provider who provide better service and attractive margin ? Yes 90 % No 10 % 10% Yes No 90% .
Are you satisfy with the current Vodafone plans and service ? Yes 35 % No 25 % Can’t say 40 % 40% 35% Yes No Can’t say 25% .
For Non Telecom outlets Do you sell Sim & Recharge? Yes 70% No 30% 30% Yes No 70% .
% 20.5% of Other reason 20.50% 24.Why don’t you sell recharge to your existing customer? Financial Problem 39% Unawareness Schemes 24.5% of Unavailability Service 16.50% Financial P roblem Unawareness of S chem es Unavailability of S ervice Other reason .00% 39% 16.
Do you know the attractive margins & schemes? Yes 59% No 41% 41% 59% Yes No .
Is there any demand of Sim & Recharge? Yes 60% No 30% Upto some extant 10% 10% 30% No Yes Upto some extant 60% .
40% 16.60% .40% Yes No 83.60% No 16.Does you existing loyal customers have use of mobile? Yes 83.
Would you like to sell Sim & Recharge when your customer demands? Yes 90% No 10% 10% Yes No 90% .
. • It is clear from the analysis Vodafone cellular is much better than other telecom due to the survey according to the customer of living standard of high people and lower people. • By the survey I have found that there are many telecom company but and many competitors in market but no any one defeat the Vodafone cellular.CONCLUSION With this the researcher come to the conclusion part of the research report. there activity customer satisfaction and prove all the best of other telecom. It was a wonderful experience . • Many activity of Vodafone cellular as tariff plan. But taking up the challenge itself was very interesting.Although it was not an easy task collecting information in the competitive market of telecom services. Recharge.
4. Lack of tower's of the Vodafone cellular in many places. Lack of taking interest in the eastern U. Lack of proper advertisement and hoarding Vodafone cellular are firstly emphasizing on the urban area & developed markets only. Lack of regular visit is the small markets. 2. Lack of information provided by the company to the rural area people. region. 1.P. 3. The limitation's which was found by me are as under. .LIMITATIONS There are different reason in the different to markets for not using the Vodafone cellular. 5.
FINDINGS & RECOMMENDATIONS .
. Vodafone has to face many competition in the market in the case of sales promotion activities in telecom with special reference to vodafone cellular. Vodafone has improve thee tower in the Rural area also I want to recommended to Vodafone cellular to established there tower as fast as they can do so. today in telecommunication sector there are many company.RECOMMENDATIONS Vodafone cellular is the growing and big competitive industries. like BSNL. Airtel. Reliance and now idea & TATA has also launched his telecommunication service TATA Indicom. so. Vodafone is a big and stable company so they have to improve themselves as a good telecom service provider. so.
marketing communications has its own 'promotions mix. The elements of the promotions mix are: Personal Selling Sales Promotion Public Relations Direct Mail Trade Fairs and Exhibitions Advertising Sponsorship . the basic ingredients are always the same.PROMOTION Another one of the 4P's is 'promotion'. You can 'integrate' different aspects of the promotions mix to deliver a unique campaign.' Think of it like a cake mix. It is the same with promotions. As with Neil H.Borden's marketing mix. the final outcome is different. This includes all of the tools available to the marketer for 'marketing communication'. However if you vary the amounts of one of the ingredients.
Noise represent the thousand of marketing communications that a consumer is exposed to everyday. The message from the marketer follows the 'communications process' as illustrated above. He or she might visit a dealership or seek further information from a web site (Response). The car manufacturer (sender) pays for a specific advert with contains a message specific to a target audience (encoding). The consumer might buy a car or express an interest or dislike (feedback). It is transmitted during a set of commercials from a radio station (Message / media). .The elements of the promotions mix are integrated to form a coherent campaign. As with all forms of communication. This information will inform future elements of an integrated promotional campaign. The message is decoded by a car radio (decoding) and the target consumer interprets the message (receiver). For example. Perhaps a direct mail campaign would push the consumer to the point of purchase. all competing for attention. a radio advert is made for a car manufacturer.
2. and public relations. 1. The sales person acts on behalf of the organization. competitions. Remember all of the elements are 'integrated' to form a specific communications campaign. and so on. introductory offers (such as buy digital TV and get free installation). However sales people are very expensive and should only be used where there is a genuine return on investment. They tend to be well trained in the approaches and techniques of personal selling.The Promotion Mix Let us look at the individual components of the promotions mix in more detail. or Buy One Get One Free. For example the BOGOF promotion. free accessories (such as free blades with a new razor). personal selling. For example salesmen are often used to sell cars or home improvements where the margin is high. . money-off promotions. Others include couponing. Sales Promotion Sales promotion tend to be thought of as being all promotions apart from advertising. Personal Selling Personal Selling is an effective way to manage personal customer relationships.
It is relatively cheap.Each sales promotion should be carefully costed and compared with the next best alternative. Creative agencies work with marketers to design a highly focussed communication in the form of a mailing. The preplanned PR machine clicks in very quickly with a very effective rehearsed plan. Successful strategies tend to be long-term and plan for all eventualities. All airlines exploit PR. Direct Mail Direct mail is very highly focussed upon targeting consumers based upon a database. planned and sustained effort to establish and maintain mutual understanding between an organization and its publics' (Institute of Public Relations). 3. just watch what happens when there is a disaster. you would use a database of doctors' surgeries as the basis of your mail shot . the potential consumer is 'defined' based upon a series of attributes and similarities. For example. but certainly not cheap. The mail is sent out to the potential consumers and responses are carefully monitored. As with all marketing. Public Relations (PR) Public Relations is defined as 'the deliberate. 4. if you are marketing medical text books.
free. satellite) cinema. There are many advertising 'media' such as newspapers (local. create awareness. Sponsorship Sponsorship is where an organization pays to be associated with a particular event. . 5. Companies will seldom sell much at such events. bus sides).. trade). They offer the opportunity for companies to meet with both the trade and the consumer. Advertising Advertising is a 'paid for' communication. television (local. The purpose is to increase awareness and to encourage trial. terrestrial. 7. Companies will sponsor sports events such as the Olympics or Formula One. Trade Fairs and Exhibitions Such approaches are very good for making new contacts and renewing old ones. despite a recent decline in interest in such events. The attributes of the event are then associated with the sponsoring organization. national. Expo has recently finish in Germany with the next one planned for Japan in 2005. national. cause or image. and transmit information in order to gain a response from the target market. outdoor advertising (such as posters. 6. It is used to develop attitudes. magazines and journals.
The elements of the promotional mix are then integrated to form a unique, but coherent campaign.
OBJECTIVE : - Viability and Presence of telecom product in non telecom outlet Name of the owner…………………………………………………………… Address……………………………………………………… Contact no.………………………………………………………
For Telecom Outlets
Q1. Are you selling Sim card? YES Q2. Which type of sim service Provided ? PRE PAID POST PAID BOTH NO
Q3. Are you sell recharge voucher’s ? YES NO
Q4. Which kind of recharge vouchers sell mostly ? PAPER RECHARGE ELECTRONIC RECHERGE BOTH
Q5. How many Network available at your outlet ? TWO FOUR SIX ALL AVAILABLE
Q6. Which Network you prefer to sell ?
Q7. What’s the consumer need and demand at you outlet ? BETTER SERCIVE BETTER SCHEME BOTH OF THEM
Q8. Do you have any problem with any service provider ? YES NO
Q9. Would you like to prefer those service provider who provide better service and attractive margin ? YES NO
Q10. Are you satisfied with the current Vodafone plans and service? YES NO CAN’T SAY
For Non Telecom outlets 1. Do you sell Sim & Recharge? A. Yes 2. B. No.
Why don’t you sell recharge to your existing customer? A. Financial Problem B. Unawareness of Schemes C.Unavailability of Service D. Other reason
Do you know the attractive margins & schemes?
. No. Yes B. Yes B. B. No. C. No 6.A. Is there any demand of Sim & Recharge? A. Upto some extant 5. Yes 4. Does you existing loyal customers have use of mobile? A. Yes B. Would you like to sell Sim & Recharge when your customer demands? A. No.
vodafone.com . : www.BIBLIOGRAPHY News paper Internet : Times Of India.
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