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Chhattisgarh Swami Vivekanand Technical University, Bhilai

SCHEME OF TEACHING & EXAMINATION

M.B.A III SEMESTER

SUBJECT PERIODS SCHEME OF EXAM Credit
.S Board of TOTAL
No. Study Sub. PER WEEK Theory / Practical MARKS L + (T+P)/2
Code
L T P ESE CT TA
1. Optimization
Management 536311
3 2 - 80 10 10 100 4
methods
.2 Organizational
Management 536312 Development And 3 1 - 80 10 10 100 4
Change
3 Innovation and
Management 536313 Technology 3 1 - 80 10 10 100 4
Management
4. Discipline
Refer Table-III
Elective-I 3 1 - 80 10 10 100 4

5. Discipline
Refer Table-III
Elective-II 3 1 - 80 10 10 100 4

Discipline
.6 Elective-III 3 1 - 80 10 10 100 4
Refer Table-III

7. Discipline
Refer Table-III
Elective-IV 3 1 - 80 10 10 100 4

8. Refer Table-III Discipline
Elective-V 3 1 80 10 10 100 4

9. Management 536321 Seminar-I Report
- - 3 60 - 40 100 2
and Viva
10.
Management 536322 Summer Training - - 2 60 - 40 100 1
Report &Viva.
11. Library - - 2 - - - - -
Total 24 9 7 760 80 160 1000 35

L – Lecture – Tutorial, P – Practical, ESE- End Semester Exam, CT- Class Test, A – Teacher’s Assessment

Note (1) – The University will declare the list of discipline(s) along with elective(s) to be taught for
the particular session based on the industry centric and current & future prospects.

Note (2)- However, Minimum Strength of students (preferably twenty) is required to opt two disciplines
before the commencement of academic session subject to approval of University
and infrastructure/ facilities available in the Institution.

Note (3) - Choice of electives course and subject once made for an examination cannot be changed for
future examinations.

Chhattisgarh Swami Vivekanand Technical University, Bhilai

TABLE-III: MBA_SEMESTER-III - List of Discipline Electives (I to V)

Discipline Electives – MBA_SEMESTER-III
Code Name of Discipline with Subject

Board of MARKETING MANAGEMENT
S.No. Studies

1 Management 536331 Marketing Research
2 Management 536332 Consumer Behavior and Sales Management
3 Management 536333 Integrated Marketing Communication
4 Management 536334 Customer Relationship Management
5 Management 536335 Industrial Marketing
Management 536336 Services Marketing

FINANCE

1 Management 536341 Corporate Finance

2 Management 536342 Security Analysis and Portfolio Management
3 Management 536343 Taxation and Tax Planning
4 Management 536344 Insurance and Risk Management
5 Management 536345 Derivatives and Risk Management

HUMAN RESOURCE MANAGEMENT
1 Management 536351 Human Resources Planning And Development
2 Management 536352
Management of Training and Development
3 Management 536353 Compensation Management
4 Management 536354 HRD Instruments
4 Management 536355 Leadership and Sustainable Development
SYSTEM MANAGEMENT
1 Management 536361 SAD and Data Structures
2 Management 536362 Software Engineering and Project Management
3 Management 536363 E-Commerce
4 Management 536364 DBMS, RDBMS & SOL Concepts
5 Management 536365 Computer Networking

Environment and Policy PUBLIC SYSTEM MANAGEMENT 1 Management 536391 Public Enterprise Management 2 Management 536392 Energy Management 3 Management 536393 Tourism & Hotel Management 4 Management 536394 Planning and Management of Education System 5 Management 536395 Marketing of Social Services . Bhilai PRODUCTION AND OPERATION MANAGEMENT 1 Management 536371 Materials Management 2 Management 536372 Production Planning and Control 3 Management 536373 Manufacturing Strategy 4 Management 536374 Logistics and Supply Chain Management 5 Management 536375 Quality Management TECHNOLOGY MANAGEMENT 1 Management 536381 R&D Management 2 Management 536382 Technology Acquisition and Diffusion 3 Management 536383 Technology Evaluation and Negotiation 4 Management 536384 Technology knowledge and society 5 Management 536385 Technology System. Chhattisgarh Swami Vivekanand Technical University.

Case Study [ No of Periods : 6 + 4 ] UNIT-IV Network analysis : Shortest route problem. Traveling Salesman Problem. R. Naadimuthu. applications and Case Study. Decision Making and Quantitative Techniques. COMPULSORY Subject Code: 536311 Subject Name: Optimization Methods Total Theory periods:30 Total Tutorial periods: 20 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I The Nature of Management Science. G. “Operatins Research. duality and sensitivity analysis. Gupta and D.S. formulation of assignment problems. Case Study [ No of Periods : 6 + 4 ] UNIT-III Waiting Line Models: Introduction. Scope in Management Decisions. “Operations Research”. F. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. Bronson. Processing n-jobs two machines. Hamdy A. Sequencing Model:. Pearson Education 3. P. D. New Delhi: Prentice Hall of India Pvt. feasible and optimal solutions. Optimization (Minimization and Maximization) using Modified Distribution Method. Kothari.. Monte Carlo Simulation. network & time estimation. 2nd Ed. solution to M/M/1 : ∞/FCFS models and its applications. crashing the network. Linear Programming Problem: Meaning of Linear programming. basic structure of queuing models. Vogel’s Approximation Method. Case Study [ No of Periods : 8+ 4 ] UNIT-II Transportation Model: Mathematical Formulation. “Quantitative Techniques”. Project Scheduling - Cost slope. New Delhi: Sultan Chand Publications. Delhi: Vikas Publications. . Case study Assignment Problem: Assignment Model as a particular case of transportation model. Panneerselvam. 1996. “Principles of Operations Research with application to managerial decisions”. simulation methodology. S. 2. New Delhi: Tata McGraw Hill Publications. “Operation Research” . project planning & control using Critical Path Method (CPM) and Programme Evolution & Review technique (PERT). 2. Advantage and limitations of LPP. Schaum’s . Natrajan. optimization concept. processing n- jobs through three machines. “Operation Research”. Solution of assignment problems using Hungarian Method. Ltd. “Quantitative Techniques”. Text Books: 1. Vohra. 4. “Introduction to Management Science” Tata Mcgraw Hill 3. “Operations Research: An Introduction”. Basic queuing process. Concept & methodology. Initial Basic Feasible Solution. Wagner. R. Tata Mcgraw Hill 4. Haruly M. The list of cases and specific references including recent articles will be announced and discussed in the class. estimation of optimum project cost. Taha. BHILAI Semester: MBA SEM-III Branch: Management . Case Study [ No of Periods : 7 + 4 ] UNIT-V Simulation: Basic concepts of simulation. N. 5. Hira. field of application. K. Meaning and scope. Graphical Analysis. Pearson Education. General Mathematical formulation of LPP. various stages of an optimization projects. Hiller & Hiller. R. Prentice Hall of India Reference Books: 1.M. [ No of Periods : 5 + 2] The examination paper will include questions from each unit and case analysis is compulsory. A.Introduction. Simplex Method.

New Delhi Reference Books: 1.Definition. Managerial Grid. Organizational Effectiveness. McMillan. nature measures to resolve organizational conflicts.R. PHI India 4. Behavioural implication of organizationalstructure.Robbins. D. Sensitivity training. arid OD Diagnosis activities and methods. Cross culture dynamics Case Study [ No of Periods : 8 + 2 ] UNIT-V The process of Empowerment. Essential components of a change Management program. S. Assumptions.Basic Concept. Planning & Goal setting. BHILAI Semester: MBA SEM-III Branch: Management COMPULSORY Subject Code: 536312 Subject Name: Organizational Development and Change Total Theory periods:40 Total Tutorial periods: 10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I The organization and its environment. integration and control. Transactional analysis. organizational learning. Management by objectives. factors Forces for change -Types. India. Survey Feedback. need and significance. Nature of Organizational Change . Brown. Madhukar Shukla. An overview of Organizational structure. OD in Indian Organizations. Understanding and managing diversity. Definition. Organisation Development for Excellence. Process Consultation. Prasad.Approaches. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. “Organisational Behaviour”. An Experimental Approach to Organization Behavior. Organisational Development. Pearson Education 3. Understanding and Managing Diversity. Organisational Behaviour TMH. Creativity and Innovation. Inter Group behaviour and collaboration. intervention mechanisms. PHI . Pearson Education 2. Management of gender Issues. nature.Luthans . process. Inter-group and team building interventions. Case Study [ No of Periods : 8 + 2 ] UNIT-II Organizational development. Resistance to change. [ No of Periods : 8 + 2 ] UNIT-III Organizational conflicts . The list of cases and specific references including recent articles will be announced and discussed in the class. 3. Understanding Organization : Organization Theort and Practices in India. factors influence in designing organizational structure. Total system interventions stabilizing of change Case Study [ No of Periods : 8 + 2 ] UNIT-IV Organizational culture and climate. Laboratory learning techniques. Case Study Organizational change: . Contemporary Organizational Trends. Case Study [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory.need. French and Bell. Process of change -Model. Overcoming resistance: Strategies & Techniques. Pearson Education 2. change agent: roles and responsibilities. Text Books: 1.P. F. Carol P Harvey and M. Team Building. objectives Strategies - Diagnostics Activities.causes.June Allard. Planned Change. goals. power and politics in the organization.

Reference Books: 1. Technology Support Systems : Funding Mechanism and venture capital. technology life cycle. Narayanan. Dynamics of Diffusion. “Strategic Management of Technology and Innovation”. Monitoring. Management of Technology (MOT). Process of Technology intelligence: Technology Scanning. Technology Strategy & types. “Managing Technology and Innovation for competitive advantage”.Technological change. Competitive consequence of Technological change: creation of new products/change in value chain. Technology Diffusion. A.Definitions and Characteristics. Dynamics of Technological change: innovation dynamics at firm level. Models for technology strategy formulation. Tarek Khalil. models. Innovation inspired by nature. Case Study [ No of Periods : 8 + 2 ] Unit V Technology-Business Connection. Understanding Innovation Process. Irwin. Forecasting and Assessment. Innovation and Quality. Analytical tools for forecasting and assessment. Case Study [ No of Periods : 8 + 2 ] Unit III Technology evolution and S-curves of Technology Evolution. Burgelman and M. creative thinking and problem solving. Definition and components of innovation. Parameters of Technological Environment. 2. Technological Environment. Intellectual Property Rights. R. Maidique. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. 2. A. Commercialization requisites. Case Study [ No of Periods : 8 + 2 ] Unit IV Technology Intelligence: Definition of Technology Intelligence. Pearson Education. V. “Managing Technology”. Case Study [ No of Periods : 8 + 2 ] Texts Books: 1. Technology Audit. Types of innovations: Product. K. PHI . concurrent engineering. “Management of Technology”. 3. Mechanism of Diffusion. McGraw Hill. BHILAI Semester: MBA SEM-III Branch: Management COMPULSORY Subject Code: 536313 Subject Name: Innovation and Technology Management Total Theory periods:40 Total Tutorial periods:10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 Unit I Technology:. Mapping technological environment. Innovation strategies. Acquisition and technology transfer. Collaborative arrangements in domain of Technology Strategy. Crativity. Lowell Steele. Case Study [ No of Periods : 8 + 2 ] Unit II Innovation Management : Invention v/s Innovation. Plsek. McGraw Hill. Assessment of Innovation: measuring Innovativeness of the firm. Economics of innovation. Process and system innovations.

[ No of Periods : 8 + 2 ] UNIT-V International Marketing Research. Pearson Education 4. questionnaire. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY.Kumar.Prentice Hall India 4. Himalaya . Tabulation and Analysis. P. Problems and Case Study. “Customer Satisfaction Research Management”. Marketing Research: Applied Orientation. Allen. G. Cluster Analysis. Marketing Research & MIS. survey methods.Koshi. Measurement and Scaling Techniques and questionnaire design. BHILAI Semester: MBA SEM-III Branch: Management Electives: Discipline. Discriminant Analysis. Factor Analysis. Descriptive. Prentice Hall India Reference Books: 1. Case Study [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. Retail Location Research Brand Positioning. Data Preparation and Tabulation. Conjoint Analysis.Marketing Management Subject Code: 536331 Subject Name: Marketing Research Total Theory periods:40 Total Tutorial periods: 10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Marketing Research . Multivariate Data Analysis and its applications . [ No of Periods : 8 + 2 ] UNIT-IV Applications of Marketing Research: -Sales Analysis.Beri: Marketing Research. Mishra: Modern Marketing Research. 2. Text Books: 1.Multiple Regression Analysis. Pearson Education 2. Sales Forecasting Market Segmentation Product Research: New Product Development Process. Copy Testing Pricing Research: Skimming and Penetration Pricing Distribution Research : Warehouse Research. Case Study [ No of Periods : 8 + 2 ] UNIT-II Research Design: Exploratory. Market Potential Analysis. Pearson Education 3. Case Study [ No of Periods : 8 + 2 ] UNIT-III Data Analysis Techniques . “Marketing Management”. and Data Sources. Ethics in marketing research. Problems and Case Study. Conclusive .Univariate. Test Marketing Advertising Research: Media Research. Motivation Research. Design and formulation. Jha. Luck & Rubin: Marketing Research .Kotler. Causal Research Methods of Data Collection. Naresh Malhotra. Multi Dimensional Scaling: Analysis of data with the help of Statistical Packages. D. “International Marketing Research”.Introduction. M. Marketing Decision Support System. V. TataMcGraw Hill 3. Experimental Designs. Pearson Education. Process. The list of cases and specific references including recent articles will be announced and discussed in the class. A.R. TulI & Hawkins: Marketing Research.C. Basic concepts. Bivariate. Research: Planning. Framework.

Sales management functions. Training. Needs And goals. Theories of selling. Quotas. limited and extensive problem solving behavior. Models and views of Consumer decision making.The Engel – Kollat-Blackwell Model. Design of persuasive communication. Friends groups. Case Study [ No of Periods : 8 + 2 ] UNIT-IV Influence of Social class –Definition .Psychoanalytic model – The sociological model. Scope. Characteristics . the process of opinion leadership and motivation behind opinion leadership. social stratification. Attitude formation. Group Dynamics and Consumer Reference Groups.Consumer Motivation. Case Study. Case Study [ No of Periods : 8 + 2 ] UNIT-V Sales management: Introduction.Work group-Reference group. Sales control and cost analysis – The sales audit – sales analysis – marketing cost analysis. Factors responsible for social stratification – characteristic features of social Classes. Characteristics of Personality. Formal social clubs. Case Study [ No of Periods : 8 + 2 ] UNIT-III Individual Determinants of Consumer behavior.The concept of Attitude-Relationship between Attitude and behavior. Personality.Meaning and Nature. Evaluation and Control of Sales Force. Consumer decision-making and its process. [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. The list of cases and specific references including recent articles will be announced and discussed in the class. Personal Selling. Meaning of Perception. Cognitive Dissonance Theory and its implications. Case Study [ No of Periods : 8 + 2 ] UNIT-II Consumer Modeling: .Definition and Meaning of Group. Stages in the development of personality.the perceptual process- Factor responsible for perceptual. Motivation. measurement of motives. Types and system of needs. Consumer Gifting behaviour. Concept of Sales Meeting-Sales territory. VALS model and its development. personality Influences and consumer behavior. Models of Attitude. Territory Design and Setting Quotas.Reasons for formation of group –Types of Groups relevents to consumer behavior – Family life cycle. Learning . Profile of consumer innovators.Perception. Sales Planning.The Howard Seth model of Buying behavior – The Nicosia model. Impact of social class. The consumer research paradigms and process.Friendship Group. Learning Theories and measures of consumer learning. Social influence on consumer behavior. process. Motivation and Compensation. Reutilized response. Sales Budgeting. subculture and cross – culture factors on consumer behavior.elements . Consumer Attitude and behavior. Distortion.CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. strategies for Attitude change (ELM-model).Shopping. Evaluation of sales performance. Culture. consumer-buying process. Celebrity. Importance and interdisciplinary nature. BHILAI Semester: MBA SEM-III Branch: Management Elective: Discipline: Marketing Management Subject Code: 536332 Subject Name: Consumer Behavior and Sales Management Total Theory periods:40 Total Tutorial periods: 10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Introduction to consumer Behavior – Diversity of consumer behavior – Concept. Selection. Diffusion and adoption process of innovations.The economic model – Learning model. . marketing management factors influencing consumer-buying behavior. Sales Forecasting. Management of Distribution Channels.

Decisions.Text Books: 1. Sales Management. Cundiff and Govni.Prentice Hall of India 4. Schiffman & Kanuk. M. Gupta Das. Solomon. Laudon & Bitta: Consumer Behaviour Tata McGraw Hill 3. Nair Himalaya Publishing House 3.R. “Consumer Behavior”.Pearson Education 2. “Consumer Behavior”. Consumer Behavior in Indian Perspective – Suja R. Strategy and Cases”. “Sales Management . Pearson Education 2. “Seiing and Sales Management”. David Jobber. PHI . Pearson Education Reference Books: 1.

The list of cases and specific references including recent articles will be announced and discussed in the class. Supplementary Services. Understanding Setrvice marketing. Contribution of Physical Evidence to the Service. Customer Expectation of Service. Rama Mohana Rao. Case Study. Service Characteristics. Importance. Importance and Strategies for effective delivery through Employees.Pearson Education 2. Physical Evidence of a Service. Services and Goods. public education services etc. Service Marketing Triangle. Quality Gaps. religious. Valarie. Service Quality and Productivity.CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. Classification of Different types of Services: professional. Communication Strategies. Case Study [ No of Periods : 8 + 2 ] UNIT-III Service Marketing Mix: Introduction. Customer Involvement and Perception. Oxford Press 6. Case Study. Lovelock. Managing Demand. Measurement and Control: Introduction. revenue and distribution: Factors related to Pricing. Case Study [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. Tata McGraw Hill 3. Services Marketing. BHILAI Semester: MBA SEM-III Branch: Management Elective : Discipline. Waiting Line Strategies. Managing service delivery process. Service Development & Design New Service Types. Payne A. Pricing approaches. PHI . Learning from Customer Feedback. Text Books: 1. Principles of Effective Service Recovery Systems. Services Management Trinity. Chatterjee . Benefits & Strategies Market Segmentation & Targeting Service recovery. J. “Service Marketing” . Growth of service sector economy. C. K. Intermediaries and Customer Participation. The Essence of Service Marketing Prentice Hall 5. Branding of services and its difficulties. Service Quality. A Services Marketing. [ No of Periods : 8 + 2 ] UNIT-V Physical Evidence of a Service: Introduction. Customer Feedback and Service Recovery: Customer responses to effective Service Recovery. & Positioning Maps. Internal Marketing. and Customer Perception of Service.Marketing Management Subject Code: 536336 Subject Name: Services Marketing Total Theory periods:40 Total Tutorial periods:10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Introduction. Targeting. [ No of Periods : 8 + 2 ] UNIT-IV Relationship Marketing-Concept. “Service Marketing”. Inter actional Conflicts. Zeithmal. Govind Apte. Product Promotion Price . Positioning Strategy. Pearson Education Reference Books: 4. Measurement of Service Quality. Managing Capacity. Service Marketing Mix. Understanding Customer expectation and Perception through Marketing Research. Pricing Strategies. Segmentation & Positioning of services. Glynn & Barner. Contribution of the services sector to the Economy. Customer Service Function. Quality Gap Model. Major differences between. Case Study [ No of Periods : 8 + 2 ] UNIT-II Consumer Behavior in Services. New Trends and emerging concepts in Service Marketing. Prescriptions for closing Quality Gaps. Service scope effects on behavior .

default risk. [ No of Periods : 8 + 2 ] UNIT III Security Analysis: Fundamental security analysis-Analysis of Company. Case Study. Case Study. underwriting and distribution. econometric model building. K. “Modern Portfolio Theory and Investment Analysis. M.BSE. D. permanence of industry. Pearson Education 3. scope and features of an investment program. types of investment companies. Text Books: 1. Markowitz Portfolio selection model: the specific model.dividend discount model. short selling. inflation risk.Bond portfolio management-bond values. Ranganatham. 6. [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. revision and performance evaluation. alternatives- speculation. Chandra.”Security Analysis and Portfolio Management”. Martin J. “Investment Management: Security Analysis and Portfolio Management” 4. computation of Net Asset Value. characteristics. P. Case Study.quatity weighted and value weighted indices.OTCEI. Portfolio investment process-selection.study of financials. . Elton. market risk.methods of computing price weighted. bond portfolio immunization. ”Investment & Portfolio Management ”. 2. estimation of intrinsic value. Market Indexes-concept.gambling. etc. corner portfolios.NSE. Portfolio of two risky securities. Case Study. [ No of Periods : 8 + 2 ] UNIT IV Portfolio utility theory and indifference curves.” John Wiley 7. BHILAI Semester: MBA SEM-III Branch: Management Elective : Discipline. Secondary Market-Organizational structure. Case Study. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. dominance principle. durations. Edwin J and Gruber. Investment companies: concept. Relationship between leveraged and unleveraged portfolio. Case Study. Reference Books: 5. Key characteristics in industry analysis-past sales and earning performance. earnings and other comparative valuation ratios. Kevin S. Lee. and Arbitrage pricing theory. organization. Tata Mc Graw Hill. three security portfolio. Kondratev wave theory and Chaos theory. execution. systematic and unsystematic risk. opportunistic model building. attitude of government. yield spreads. Capital asset pricing model. Eliot wave principle.Charting techniques and technical indicators. market design of Mutual funds. Fisher.E. Prentice Hall of India. “Portfolio Management “. industry cycle and other sources for industry analysis. corporate bonds-types. regulatory framework. Efficient Market Hypothesis Equity valuation. The list of cases and specific references including recent articles will be announced and discussed in the class. Company analysis. Pearson Education.Investment risk-interest risk. V. Industry and Economy.Finance Subject Code: 536342 Subject Name: Security Analysis and Portfolio Management Total Theory periods:40 Total Tutorial periods: 10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT I Investment: Meaning. [ No of Periods : 8 + 2 ] UNIT II Operations of stock markets in India: New issue market-concept and role functions. Case Study. Bhalla. [ No of Periods : 8 + 2 ] UNIT V Sharpe single index model. barometric approach. stock price relative to earnings. and determinants of discount rates. Case Study. nature. and obstacles in the way of analyst. “Investment Analysis and Portfolio Management”. Technical analysis-Dow theory. labor and competitive conditions. factor models. earning multiplier approach. Foresman. Cheng F. “Security Analysis and Portfolio Management.” Scott. Economic analysis-anticipatory surveys.

Finance Subject Code: 536343 Subject Name: Taxation and Tax Planning Total Theory periods:40 Total Tutorial periods: 10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Basic concepts: assessment year. capital gain. Depreciation (Both Theory & Problems) special provisions relating to 44AD. Pearson Education 4. V S Datey – Indirect Taxes – Taxman Publications 3. Lal. incidence of tax. T N Manoharan. 80DDB. Vinod Singhania.Direct Tax – Sahitya Bhavan 3. computation. Deemed exports Registration. Tax. [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. Lal.Corporate div.maintenance of books.customs. person. 10B. The list of cases and specific references including recent articles will be announced and discussed in the class. GST: Introduction to goods and services tax. charges on income. theory & problems.objects & provisions in brief (theory) Inter state.goods. Fringe Benefit Tax.B. 80D. capital gain in special cases. charge. Intra state. Tax Planning. Case Study [ No of Periods : 8 + 2 ] UNIT-III Income under the head profit and gains of business or professions and its computation. transfer of capital asset. Tax Management. Kul Bhushan. basis of charge. BHILAI Semester: MBA SEM-III Branch: Management Electives : Discipline . Text Books:: 1. utility and implementation. 80E. Problems on computation of income from business/ profession. [ No of Periods : 8 + 2 ] UNIT-V Central sales tax. Central excise and custom acts. 80DD. procedure. Income. Pearson Education 2. Exemptions. VI-A 80C. slump sale. gross total income. residential status. 10BA. Sec 10A. Securities Transaction Tax (88E).Basic definition. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY.method of accounting. income from salary (Basic problems). capital and revenue receipts.Students Guide to Income Tax – White Snow .scheme of business deductions/ allowance. Case Study. B. previous year. marketable Concept of CenVAT. “Direct Taxes”. VAT : basic Concept.deemed profits. Income under capital gain. assesse. Tax Evasion.B.Students Guide to Income Tax – Taxman Publications Reference Books: 1. [ No of Periods : 8 + 2 ] UNIT-IV Setoff and carry forward of losses. connotation of income deemed to accrue or arise in India. Computation of taxable income of a firm and partners – Computation of taxable income of a company with special reference to MAT. 80U. income from other sources (theory). Problems ans cases. excisable. Mehrotra.”How to Deal With VAT”. 44AE& 44AF. inclusion & exclusion from capital asset.objects and provisions of the act in brief (theory). Pearson Education 2. 80CCC.” Income Tax and Central Sales Tax”.basis.permissible deductions –under Ch. Case Study. B. receipt and accrual of income. Case Study [ No of Periods : 8 + 2 ] UNIT-II Explanation under various heads of income. merits and demerits of VAT.

Job Specification. Modern Techniques of Recruitment. Methods of Collecting Data.HRM Subject Code: 536351 Subject Name: Human Resources Planning And Development Total Theory periods:40 Total Tutorial periods:10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Human Resource Management : Meaning . Evaluation of HRD. HRD for health and family welfare . study. Benefits . job description and job specialization . Writing Job Description.Khanka.. Hospital .Internet Based. training. work study. wastage analysis – retention . development supervision . “Human Resource Management”. Chand & Company Ltd. task analysis . Text Books: 1. Influencing factors in human resource planning. Greer. HRD for workers . redeployment and staffing. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. S. C. HR Demand focusing. culture practices in organization . tools. philosophy and goals of HRD .Meaning and Process. HRD culture . Job Description – Contents. police . work sampling. Pareek. HRD overview in Govt. Procurement of Human resource: Recruitment. counseling and monitoring. HRD sub systems / process mechanisms. behavioral factors in HR planning . Skill in verifying.Meaning. climate . Gerard V McMohan. concept of job analysis. Work Force Flow Mapping. HR Supply. Case Study [ No of Periods : 8 + 2 ] UNIT-III Human Resource Development – Overview . New Delhi. Process.. legal and govt. Prentice Hall of India 3. redeployment and exit strategies.V. Work Measurement. Internal and External Source.R. Manpower Planning : Definition Objectives. BHILAI Semester: MBA SEM-III Branch: Management Elective : Discipline. . HR planning linkage with other HR function. Job enhancement. methods and techniques. method. “Recruitment and Selection”. Case Study [ No of Periods : 8 + 2 ] UNIT-V Changing environment of HRD – internal and external factors. S. voluntary organizations . manpower inventory qualitative and quantitative aspects.S.“Human Resource Management”. Strategic planning and HR planning. Pearson Education Reference Books: 1. Rao. Case Study [ No of Periods : 8 + 2 ] UNIT-IV Organizing for HRD . Sources of Recruitment . Pearson Education 2. economic and political factors .”Strategic Human Resource Management”. Udai. motivational aspects of HRD.Case Study [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. Job Analysis: . Purpose. estimates action plan in separation. customer social factors . limitations and problems. internal factors – HR of country and changing demands of employers . benefits. Rawat Publications 3. time study. HRD in defense . employees organization . structure estimating. manufacturing organization and infrastructure . [ No of Periods : 8 + 2 ] UNIT-II Human Resource Planning. and HRD in service industries (Banking . Oxford & IBH 2. job rotation and job position. event etc). T. line managers and HRD . External factors – change in technology . Sources. retention. TQM and HRD strategies. The list of cases and specific references including recent articles will be announced and discussed in the class. IRecent Experiences in HRD. HRD audit . Placement Agencies. and Private systems. Gary Dessler. Jaipur.

R. Performance measurement. Himalaya Publishing house 3. Provident fund act. Rewarding Performance thru-Financial and Non-Financial aspects.Sinha.“Industrial Relations.N. Factors influencing Effective compensation. Speed. Minimum Wages act. Rao. Pearson Education 2. Learning. Case study [ No of Periods : 8 + 2 ] Unit III Performance management framework-Definition and coverage. Payment of bonus act. planning for improved competitiveness. Diagosis and Bench marking. N. The list of cases and specific references including recent articles will be announced and discussed in the class. P. Developing Salary structure. Conceptual and theoretical understanding of economic theory. Payment of Wages act. PM Process. Wage and productivity: Concepts and regulations. Determination of Inter and intra-industry compensation. Strategic Compensation System.S. Fair and Living wage. Case study. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. Industry and organization compensation. BHILAI Semester: MBA SEM-III Branch: Management Elective : Discipline. Setting Performance standards. “Personnel & Human Resource Management”.Deep & Deep Publication 3. Case study [ No of Periods : 8 + 2 ] Unit V Statutory provision governing different component of Reward system . pay commission. Rudrabasavraj. incentives and retirement plans. Text Books: 1. [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. Tata McGraw Hill. Obtaining commitment. Reference Books: 1. P. reason for undertaking PM.Trade Unions & labor Legislations”. Review of performance. service. Designing Compensation System. Case study [ No of Periods : 8 + 2 ] Unit II Compensation process. “Industrial Relations & Collective bargaining”. Arun Monappa. Compensation Philosophies. Managerial Remuneration. C. “Industrial Relations”. Equal Remuneration Act. M. Government. public and private sector compensation: policy and framework. linking Pay with Performance. Competitive Imperatives: productivity. Case study [ No of Periods : 8 + 2 ] Unit IV Laws relating to Workmen Compensation-Workmen’s compensation Act. Institution/machineries related to Reward system: Wage boards. compensation practices in multinational corporations. Wage concepts. “Dynamic of Industrial Relations in India” Himalaya Publishing House 2. Differentials. Singh.Human Resource Management Subject Code: 536353 Subject Name: Compensation Management Total Theory periods:40 Total Tutorial periods: 10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Overview of compensation-Strategic role of compensation in Human Resource system.Memoria. Employee satisfaction and motivational issues in Compensation. “Dynamic Personnel Administration”.N. . understanding different components of compensation packages like fringe benefits. Elements of compensation. perks etc. Executive Compensation. Planing of Performance Management.B. Importance of compensation. Prof. Internal and External Equity in Compensation system. salient features of various Acts in practice.. minimum. Quality.

evolutional model . software testing and maintenance. risk assessment. coupling and cohesion. control and monitoring.SYSTEMS MANAGEMENT Subject Code: 536362 Subject Name: Software Engineering & Project Management Total Theory periods:40 Total Tutorial periods:10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 Unit I Introduction to Software Engineering . software reengineering . design and specification. responsibility of project management. forward engineering . Software quality assurance plan. abstraction. utility of project metrics. personnel planning . rayleigh curve. case study . product delivery an maintenance. FUPRS. project management plan. software engineering process like waterfall model. restructuring like code and data. Software engineering problem. private and public metrics. coding and module testing integration and system testing . baseline. version control libraries. Project Scheduling . problem partitioning . software engineering life cycle. . Capability maturity model. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. prototype model. critical design review etc. system engineering approach. business area analysis. reverse engineering. Risk Management . Data dictionary. [ No of Periods : 8 + 2 ] Unit V Software design. case study [ No of Periods : 8 + 2 ] Unit IV Software Requirement Analysis and Principle . structure of SRS. Computer aided software engineering . verification methods of design phase like design walkthrough . BHILAI Semester: MBA SEM-III Branch: Management Elective : Discipline. technical metrics for software. requirement engineering. quality management system in Software Industry. spiral model. case study [ No of Periods : 8 + 2 ] . business process engineering. decision tree . Software requirement specification. requirement analysis and specification. Software engineering approach. software engineering project management . Configuration management database. Specification Language like structured English. case study [ No of Periods : 8 + 2 ] Unit II Project Management . information strategy planning. Software project planning. Coding standard and coding rules in software development. incremental model.various level of DFD. case study [ No of Periods : 8 + 2 ] Unit III Software Quality and Configuration Management. Mc Call’s Quality factors. version control and change process. cost estimation using COCOMO model. product engineering . software metrics like process metrics. requirement analysis and specification process. Various component of SRS. structured chart . decision table. Data flow diagram .

Software Engineering – An integrated Approach – Ascent Academy (First Edition) 4. Gillies. New Delhi . Hudson. Chapman & Hall 5. B. Tata McGraw-Hill. Richard. “Software Engineering”. A Practitioner’s Approach McGraw-Hill. Pearson Education Reference Books: 1. Ghosh. The examination paper will include questions from each unit and case analysis is compulsory. Roger S.. W. Bob and Mike Cotterell. “Software Engineering Fundamentals”. Ali & Frederick J.CASE studies and solutions. . TMH . Futrell.T. Pfleeger. Royce. The list of cases and specific references including recent articles will be announced and discussed in the class Text Books: 1. Alan C. Managing Software Engineering . 3. Software Project Management (second edition). “Quality Software Project Management ”.”Software Engineering”. Pearson Education 2. Software Engineering Concepts.”Software Project Management”. Oxford University Press 6. and Peter Smith. Ian Sommerville. R. 4.S. “Software Engineering”. Fairley. Pearson Education 3.M. Hughes. Pearson Education 2. L.. Pressman.

Point-to-Point Networks. services. Case Study [ No of Periods : 8 + 2 ] UNIT-III Physical Layer: Concepts of data transmission. error control. packet and message. WDM. HDLC. Enterprise networking. The list of cases and specific references including recent articles will be announced and discussed in the class.EDI. routing. Modems. Data Link Layer: Framing. PPP. Case Study [ No of Periods : 8 + 2 ] The examination paper will include questions from each unit and case analysis is compulsory. cable modem. Presentation Layer –Translation. ISDN layers. wireless transmission. Preparing for doing business on the internet. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY.SYSTEMS MANAGEMENT Subject Code: 536365 Subject Name: Computer Networking Total Theory periods:40 Total Tutorial periods:10 Total Marks in End Semester Exam : 80 Minimum number of class tests to be conducted: 02 UNIT-I Networking fundamentals. Remote access to computer resources. network performance indicators. Introduction. Network and systems management issues. VoIP. Data Compression. file transfer. Case studies on network design and establishment.Access and Management (FTAM) Case Study [ No of Periods : 8 + 2 ] UNIT-IV Transmission Technology: Broadcast networks. Switches. transmission media. ISDN- introduction. choke packets. Internetworking. DSL. Internetworking. SLIP.TDM. Network and system security. Upper OSI layers: Session layer and Transport Interaction .Novell Netware. Desing of large-scale intranets. Web-based application development. congestion control algorithms. IBM’s SNA. Network Layer: Internal organization. transmission impairments. Gateways. Switching techniques- circuit. guided and unguided media. IPv6. Wireless networks. and Communication Satellites. Email. Case Study[ No of Periods : 8 + 2 ] UNIT-II Networking technologies and applications. Application layers – Message Handling System(MHS). deadlocks and Services of network layer. FDM. Communication fundamentals (transmission and transmission media. routing-shortest path. maintenance and security. Authentication. flow control. transmission efficiency) Wide area networks. Window NT. Transport protocols. installation guidelines. BHILAI Semester: MBA SEM-III Branch: Management Elective: Discipline. Introduction to Bridges. VPN. preallocation of buffers. multipath. OSI architecture. connection management. communication techniques. . simplex stop-and-wait protocol. Cellular Radio. Transport Layer: Services of transport layer. digital and analog transmission. File transfer . and Repeaters. Digitals DNA. ADSL overview. network applications: . NOS (Network Operating Systems) Case Study [ No of Periods : 8 + 2 ] UNIT-V Network Applications and Management: Design of business networks. ISDN’s. sliding window protocols. performance monitoring. Advanced Topics VLAN. ISDN channels. MAN & WAN topologies and its components. conferencing. local area networks. unrestricted simplex. network management requirements. Routers. Multiplexing. congestion. Functioning and Services. LAN. Design and development of enterprise network. Choosing and costing networks and network services. Managing networks.

Tom Sheldon. Pearson Education 2. Tata McGraw Hill Pub. William A. Pearson Education 2. “Understanding Data Communications and Networks”. “Data and Computer Communication”.Pearson Education 3. . Andrew. Co. Martin. S. Shay. “Computer Networks”. “Network Analysis”. Prentice-Hall. Reference Books: 1. J. Ltd. “Data Communication and Networking”. William Stallings. “Computer Networks and Distributed Processing”. “An Engineering Approach to Computer Networking”. Behrouz A. Keshav. Tata McGraw Hill Publication 3.Forouzan. S. “Encyclopedia of Networking”. Pearson Education 4. Tannanbaum. Van ValkenBerg. 4.. Vikas Publishing House.Text Books: 1.

. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. The purpose of this assignment is to integrate the management theory and concepts / new tools with recent real world examples and stimulate class discussions and active participation. The TA marks will be awarded on the basis of attendance.COMPULSORY Subject Code: 536321 Subject Name: Seminar-I Report and Viva Total Theory periods: Total Tutorial periods: Total Marks in End Semester Exam : 60 Minimum number of class tests to be conducted: 01 The student will present seminar in the functional areas. active participation & presentation. BHILAI Semester: MBA SEM-III Branch: Management . test and internal viva. The ESE component will include evaluation of seminar report by one external and internal examiner followed by viva voce.

BHILAI Semester: MBA SEM-III Branch: Management . presentation. test and viva and on the basis of feedback from the concerned Training manager of the organization. The TA marks will be awarded on the basis of attendance. CHHATTISGARH SWAMI VIVEKANAND TECHNICAL UNIVERSITY. .COMPULSORY Subject Code: 536322 Subject Name: Summer Training Report and Viva Total Theory periods: Total Tutorial periods: Total Marks in End Semester Exam : 60 Minimum number of class tests to be conducted: 01 The student has to submit summer training report to the Institution / department within three weeks after the start of the third semester and the report will be evaluated by one external and internal examiner followed by viva voce for ESE examination.