Professional Documents
Culture Documents
Assignment Brief
Submission
instructions
Assignment should be submitted on the designated date: 2nd of November by 12 noon Oman time
(8.59am UK time).
Pages should be numbered. Headings and sub-headings must be provided
Your full name, ID, unit title and code number must be clearly marked on the assignment top
sheet.
Coursework must be handed in by the date and time specified. Late work is not accepted, and will be
deemed a fail and graded G(0) (no work submitted).
Core Learning
Outcome
The completion of this assignment requires you to demonstrate the ability to:
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Threshold
Expectations
Critically analyse, to an acceptable standard, aspects of the strategic marketing role using a
contemporary practice perspective, using correctly referenced marketing academic literature.
Establish satisfactorily, using appropriate marketing literature, a critically determined role of
marketing and some of the issues arising to support marketing activity in organisations
Adequately distinguish between some of the pragmatic marketing operations and some theoretical
concepts to establish a contemporary view of marketing activity in an organisation.
Prepare and use IT to aid efficient searching, evaluation and selection of information, exploring
alternative lines of enquiry where appropriate. Present information effectively, including
evidence/examples to support your arguments and conclusions.
Identify and critically assess in a comprehensive fashion the current strengths and weaknesses
of the journal article. Evaluate and synthesise information from different sources, theories and
principles, and communicate relevant information effectively, and with accuracy.
Demonstrate an awareness of the relevance of the journal article to current marketing practices
in the business world.
The word limit is 1,400 (Maximum). This excludes Cover Page and Bibliography
All work should be word processed using either Times New Roman or Ariel font, with line spacing of 1½
and justified.
A Reference list/bibliography must be attached at the end of your work.
A minimum of 2 refereed journal articles should be used to evaluate the journal article.
Not more than 50% of references may be from the internet.
Assignment Detail
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Article Title: “Customer perception towards effectiveness of floor advertisements in organized retail”,
by Mithun Shrivastava, Navdeep Saini, and Arvind Pinto, in International Journal of Business and
Management Invention, ISSN (Online): 2319 – 8028, Volume 3, Issue 1,January 2014, PP.11-19
The Task:
Evaluate the journal article with specific consideration of the following:
Title
Abstract
Introduction
Theory
Method
Results
Contribution
Overall assessment
You must use at least two other journal articles for your discussion
Your arguments must be balanced and supported by marketing literature on consumer behaviour and
marketing communications
You must demonstrate and apply your marketing knowledge
Your references must reflect a balance between academic and internet sources
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Suggested Structure for your Assignment:
Cover page
Table of contents
Executive summary (the summary of your own analysis of this article)
Introduction to the evaluation of the journal article (state the aim of the paper and structure)
1. Title
2. Abstract
3. Introduction
4. Theory
5. Method
6. Results
7. Contribution
8. Overall assessment
References
Appendix (if applicable)
Analysing a journal article is not as difficult as you might think. The guidelines below will help you to
provide a structured and sequential analysis of the journal article:
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Coverage of the Theory (approximately 200 words)
N.B. Please note that the format of your paper should be essay format, and you are expected to
discuss and analyse the aforementioned issues. These guidelines are suggestive of the
headings/sub-headings for your discussion. Bullet points will not be accepted.
Feedback
Online feedback can normally be accessed via BREO, 15 working days after the assessment. Please,
note that the mark/grade remains provisional until approved by the relevant examination board.
Assignment Support
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The University’s Learning Resources provide a ‘Study Hub’ where you can improve your assignment
grades by accessing free professional support to develop a wide range of relevant and valuable
academic skills.
Three teams of specialists: Academic Liaison Librarians, Computer Skills Trainers and Professional and
Academic Development (PAD) Tutors can help you develop your academic skills and improve your
assignment writing and preparation techniques; leading to better grades and enhanced employability.
Learn what information you need for your assignments, how to find it and assess if it's relevant and
reliable. Then use the techniques you have discovered to manage your time effectively and improve your
academic writing style or your presentation skills.
You will find a wide range of online guides to help you. These cover key areas for success such as
library resources, referencing, academic writing, maths, study skills and how to optimise your use of
Microsoft Office products.
In addition, there is an ‘Invicible Library’ which can provide online help in the following areas:
Each unit will help you to develop your skills in locating, using and managing resources for your
academic study. There are nine units in total for you to work through at your own pace and you can
come back at any time to repeat or refresh.
Ideally you should do the tutorials in order, building on your skills and knowledge as you complete each
one. However, the package has been designed so that you can dip in and out of each unit as required.
You can use this learning package from any Internet-connected PC.
https://lrweb.beds.ac.uk/studyhub@library
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Email: studyhub@beds.ac.uk
Subject –specific library guides are available in printed format in the LRC and on the Learning
Resources web site http://lrweb.beds.ac.uk/guides/subjectguides. These guides tell you which resources
are important for your particular course.