Strategic Growth Plan / Vision for the Future

y y y Dunkin Donuts Press Kit (2008) Deep roots in New England serves as the basis for a steady and strategic national expansion in both new and existing Dunkin¶ Donuts markets. 2005: Dunkin¶ Donuts unveiled new restaurant design for all shops. o Retro design that draws from first Dunkin¶ Donuts restaurant built in 1950 in Quincy Massachusetts. o Intention of new layout is to handle advanced equipment and technology to provide customers with an enhanced in-shop experience. 2007: China expansion strategy and entry into Taiwan. 2008: opens first shops in Shanghai, with a total of 100 new shops planned over the next 10 years.

y y

Corporate Social Responsibility
y Dunkin Donuts Press Kit (2008)

y

y

local charitable programs and initiatives o Range from sponsoring college scholarship programs to supporting local sports teams. o Jimmy Fund, Special Olympics, Make-A-Wish, Easter Seals, and Project Bread. 2008: Leadership in Energy and Environmental Design (LEED) certified restaurant in St.
Petersburg, Fla. o LEED certification is widely recognized as the standard for "green" construction in the United States. The St. Petersburg LEED prototype restaurant is part of a greater Corporate Social Responsibility (CSR) commitment that will provide the company with a central frame of reference for organizational decisions, strategic goal setting, and behaviours that respect all of our key stakeholders, including consumers, employees, franchisees, communities, suppliers, government and the environment.

y

Coffee Leadership
y Dunkin Donuts Press Kit (2008)

y y

y y

Dunkin Donuts coffee experts travel around the globe to ensure consistent quality at each turn. Dunkin' Donuts uses 100 percent Arabica coffee beans and has its own coffee specifications based on Dunkin' Donuts Quality (DDQ) specifications, coffee is milled and processed specifically for the company. Dunkin' Donuts was the first national brand to sell espresso beverages that are made exclusively with Fair Trade Certified coffee. Beans for all Dunkin' Donuts espresso beverages, including cappuccino and latte, are certified through TransFair USA, the only independent certifier of Fair Trade products in the U.S. The Fair Trade model guarantees farmers a price of $1.31 per pound for coffee, enabling them to make a sustainable living.

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and other related bakery products.  Power allocation between franchisor and franchisee  Buying of raw materials is controlled by the franchisee  Regional distribution centers provide goods to the franchisee o Dunkin Donuts system organizes franchisees into 65 districts and six zone advisory councils o Operating standards. 100 Iss: 2. health and safety. Schmidt. making and selling coffee. teamwork. (1998) "Dunkin Donuts .Financial Data/company structure Dunkin Donuts Press Kit (2008) y y y Currently owned by private equity companies: Bain Capital. and Thomas H. sales and profitability goals are agreed between corporate management and the zone advisory councils and communicated to other franchisees  Alignment of standards. o Value Chain/Supply Chain  Historically Dunkin Donuts concept has operated on the basis that doughnuts are manufactured and sold on the franchised premises. sales.the birth of a new distribution and franchising concept". and basic accounting skills. doughnuts. and profit. Brenda M.124 o Dunkin Donuts was founded in the USA in 1950. Carlyle Group. human resource management. 4.  Learn bakery/equipment handling skills. o Wholly owned subsidiary of Allied Domecq plc (acquired in 1990) o Mission statement: emphasis on growth and market leadership  To accomplish this Dunkin Donuts are committed to pursuing values of trust. receive training in quality control. joy and continuous improvement. British Food Journal.119 .9% total sales revenue to Allied Domecq plc. Vol.  Prospective franchisees spend six weeks at Dunkin Donuts University. Lee Partners. o Dunkin Donuts chain is 99% franchised. o Strive to be leaders in product categories measured by total sales.5 Billion o Total worldwide locations: 6395 shops (USA) 2440 shops(international) Article: Dunkin Donuts the birth of a new distribution and franchising concept (1994) y Ruth A. pp. o Ultimately the goal is to develop innovative products and strategies which prove successful into new franchise opportunities. . 100% franchised For year end 2008 o Total global system wide sales: 5. Oldfield.

ucalgary.ucalgary. http://proquest.com. 16(4). Retrieved November 21. (Document ID: 115717201). Aligning corporate security with corporate priorities makes everyone's fortunes rise.ca/pqdweb?index=5&did=1508157731&Sr chMode=1&sid=4&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&T S=1290392471&clientId=12303 y . [1] y Ruth A.ucalgary.umi. (Document ID: 1508157731). 2010.umi.lib. Oldfield.98. & Brenda M. Marketing Weekly News. y Senior Editor. 101. http://proquest. 118(10).ezproxy. Value Added. from ABI/INFORM Global.the birth of a new distribution and franchising concept :[1]. Sweet success: Dunkin' Brands security focuses on making dough :Aligning corporate security with corporate priorities makes everyone's fortunes rise.ezproxy.com. The Journal of Consumer Marketing.ezproxy.ucalgary.umi. A look behind the counter at Dunkin' Donuts' parent company.umi. Dunkin' Donuts Number One in Customer Loyalty. 2010. March).ezproxy.com. y http://proquest.lib. A look behind the counter at Dunkin' Donuts' parent company. July). November).lib. 376-385. Retrieved November 18. (1999). Retrieved November 19. Schmidt.com.. from ABI/INFORM Global. from ABI/INFORM Global. 2010. (2009. Dunkin' Donuts Number One in Customer Loyalty y Dunkin' Donuts. http://proquest.ca/pqdweb?index=0&did=2177402081&S rchMode=1&sid=3&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS=129 0305191&clientId=12303 Article: Dunkin' Donuts. (2010. Dunkin' Donuts . from ABI/INFORM Global. Restaurants & Institutions. Retrieved November 21. 2010.ca/pqdweb?index=1&did=115717201&Src hMode=1&sid=3&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS =1290392261&clientId=12303 y Article: Value Added y Kate Leahy. (Document ID: 2177402081). 24(3).Article: Sweet success: Dunkin' Brands security focuses on making dough.lib. CIO.ca/pqdweb?index=5&did=1659733001&Sr chMode=1&sid=2&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&T S=1290392104&clientId=12303 y Article: Dunkin' Donuts . (Document ID: 1659733001). (2008.the birth of a new distribution and franchising concept.

Smucker Company Earnings Conference Call Final. Fair Disclosure Wire. Franchising World.Final y Event Brief of Q4 2009 J. 2010. 96. (Document ID: 10431586). 2010. 2005 GOLDEN CHAIN: Jon Luther. Retrieved November 20. September).ezproxy. from ABI/INFORM Global. (Document ID: 1778666041). Jay. from ABI/INFORM Global.umi.com. November).ezproxy. 16-17. 2010.com. M. from ABI/INFORM Trade & Industry.com. http://proquest. http://proquest.ca/pqdweb?index=0&did=10431586&Srch Mode=1&sid=6&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS =1290393177&clientId=12303 y Article: Event Brief of Q4 2009 J.ca/pqdweb?index=0&did=1778666041&Sr chMode=1&sid=8&Fmt=3&VInst=PROD&VType=PQD&RQT=309&VName=PQD&T S=1290393332&clientId=12303 y . Retrieved November 15.98. (2005.Article: 2005 GOLDEN CHAIN: Jon Luther y Erica Duecy.lib.ucalgary. 28(6). http://proquest.ucalgary.lib. Smucker Company Earnings Conference Call . M.ezproxy. Dunkin' Donuts then and now. (18 June). Retrieved November 16.umi.umi. Nation's Restaurant News. 39(38).ca/pqdweb?index=1&did=906669441&Src hMode=1&sid=5&Fmt=4&VInst=PROD&VType=PQD&RQT=309&VName=PQD&TS =1290393009&clientId=12303 y Article: Dunkin' Donuts then and now y Molishever. (Document ID: 906669441). (1996.ucalgary.lib.

High value/low price Controlled growth Standard product Delivery and quality driven Scale Economies Distribution centers Starbucks Provide an authentic high quality bean house environment while maintaining controlled growth. mission.Competitive analysis Summary of Financials 2009 ($ in Millions) Tim Horton s Operating Profit ROI Contrasting Strategies Tim Horton s Business Strategy: High volume / low price while keeping queue times low. McDonald s Functional Strategy: Marketing Manufacturing R&D Financial Market Segmentation Tim Horton s Market Focus Dunkin Donuts Starbucks McDonald s y compare their relative positioning. stakeholders. Dunkin Donuts Starbucks McDonald s Dunkin Donuts Competitive advantage for large standard markets. strategies. growth through franchising. internal process (supply chain/value chain) and maybe their distinctive characteristics. .

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