Summer project/internship report

Reliance petroleum At gwalior submitted in fulfillment of the post graduated diploma in management (marketing) at ips insititute of gwalior by

mr./neeraj bajoliya roll no.32 session 2008-10 under the guidance of hod.geroj thomas

Approval sheed

This is to certify thst the summer project entitled reliance petroleum oprations at gwalior has been prepered by mr. jyoti shanker sing in partial

fulfillment of the requirement for the award of post graduate diplomain marketing management at ips collage

The study embodies data collected analyzed &compiled by the research under the guindence of the undersigned and thereby approal as indicating the proficient of the reseacher.prof. pinki ghosh has alos provided a lot of support from insititue to cary out my project

Prof . Reasacher guide Hod georaj tomas Summer in tership cooridinater.


It is hereby declare that the project report entitled reliance petroleum opration submitted for the degree of mba is original work and the project has not formetd the basis foe the award of any diploma degree associateship, fellowship or similar other titles . it has not been submitted to any other university for the award of any degree or diploma

Place : gwalior


jyoti shanker sing


Acknowladgement Suevery is an excellent tool for learing and exploration . no classroom routine can subsititue which is possibe while working in real situation . applicatin of theoretical knowledge to prectical situation is the bonanzas of this survey. Without aproper combination of inpection and prespiration it´s not easy to achive anything .there is always a sense of gratitude which we express to other for the help and the needy services they during the diffent phases of our lives . I too would like to do it as I really wish to express my gratitude towards all those who have been helpful to me directly or indirectly during the development of this project.

First of all I wish to experss my profound gratitude and sincare thankes to my esteemed learned director fr. pinki who was always there to help and me guide me when I needed help . Anil reliance retail at ranchi his perceptive criticism kept me working to make this project more full proof . No words can adequately express my overriding debt of gratitude to my parents whose supporthelps me in all the way . Name I would like to thank my hod a.i am thankful to him for his encouraging and valuable support. and my mentor mr. above all I shall thank my friends who constantly encouraged and blessed me so as to enable me to do this work successfully. Jyoti sing . I would like ti thank me.working under him was an extermely knowledgeable and enriching experience for me.r.





petrochemicals (polyester. Today. most notably the production of petrochemicals and the refining of crude oil. Presently. power. The Group exports its products to more than 100 countries the world over. It is the largest polyester yarn and fibre producer in the world and among the top five to ten producers in the world in major petrochemical products. Since the launch of its IPO RIL has expanded rapidly and integrated backwards into other industry sectors. The company¶s refinery at Jamnagar accounts for over 25% of India's total refining capacity and their plant at Hazira is the biggest chemical complex in India. Reliance Group's activities range from exploration and production of oil and gas. founded by Dhirubhai H. Ambani. The Reliance Group Companies. the company expanded into textiles. plastics and chemicals) to textiles and retail. Reliance Infocomm Limited. acknowledged as one of the best-run companies in the world. Reliance Group has more than 25. Reliance Capital Limited.000 employees on its rolls and exports products in excess of US$ 15 billion to more than 100 countries in the world. Dhirubhai led the evolution as a global leader in the materials and energy value chain businesses. In 1975. financial services and insurance. textiles. is India's largest business house. telecom and infocom initiatives. The Group's activities span exploration and production of oil and gas. Reliance Telecom Limited. Reliance General Insurance Company Limited. and Reliance Energy Limited. . refining and marketing. Reliance enjoys global leadership in its businesses.INTRODUCTION The Reliance Group. Reliance Industrial Infrastructure Limited. The Reliance Group was founded by the legendary Dhirubhai H. Ambani (1932-2002). Reliance Group revenue is equivalent to about 3. fibre intermediates. petrochemicals.5% of India's GDP. The Group contributes nearly 10% of the country's indirect tax revenues and over 6% of India's exports. He has been one among the select Forbes billionaires and has also figured in the Sunday Times list of top 50 businessmen in Asia. petroleum refining and marketing. Indian Petrochemicals Corporation Ltd. include: Reliance Industries Limited. Dhirubhai Ambani introduced equity cult in India when Reliance went public with IPO in 1977.

In 1986 The Annual General Meeting of Reliance Industries was held in Cross Maidan. Besse & Co. a group of stock brokers till recently referred to as "Friends of Reliance" started to buy the short sold shares of Reliance Industries on the Bombay Stock Exchange. and making profits. infrastructure services. He is credited with starting the equity cult in India. which was to import polyester yarn and export spices.6 July 2002) was an Indian rags-to-riches business tycoon who founded Reliance Industries in Mumbai. AMBANI Dhirajlal Hirachand Ambani. After this incident. 22 Crores in Reliance during 1982-83. The entity headed by Mukesh Ambani is referred to as the Reliance . capital markets. and by 2007 the combined fortune of the family (sons Anil& Mukesh and daughters Dipti & Nina) was 60 billion dollars.THE LEGENDARY DHIRUBHAI . and eventually returned to India and started "Majin". In 1982. It was rumoured that company was making all efforts to ensure that their stock prices did not slide an inch. and logistics. Yemen. To counter this. anticipating a price rise. many questions were raised by his detractors and the press. Dhirubhai was a known risk taker and he believed in building inventories. Ambani's net worth was estimated at about Rs. Dhirubhai diversified his business with the core specialisation being in petrochemicals and additional interests in telecommunications. More than 58. the Ambani house has always enjoyed more protection and shelter from the media storms that sweep across the country.H. energy. . Champak Lal Damani. A film. Reliance Energy and Reliance Infocomm. power. alleged to be inspired by the life of Dhirubhai Ambani was released on 12 January 2007. textiles. making the Ambanis the richest family in the world. Although most media sources tend to speak out about business-politics nexus. also known as Dhirubhai (28 December 1932. An investigation by the Reserve Bank of India in the incident did not find any unethical or illegal acts or transactions committed by Reliance or its promoters Over time. Mukesh Ambani getting RIL and IPCL & his younger sibling Anil Ambani heading Reliance Capital.000 investors from various parts of India subscribed to Reliance's IPO in 1977. retail. In response. Reliance after Dhirubhai The Reliance Empire was split between the Ambani brothers. Ambani took his company (Reliance) public in 1977. a bear cartel which was a group of stock brokers from Calcutta started to short sell the shares of Reliance. when he was 16 to work with A. in partnership with his cousin. He has been accused of acting unethically. Guru (2007) directed by Mani Ratnam. Reliance Industries came up against a rights issue regarding partly convertible debentures. information technology. and has been known to be a king-maker in government elections.000 shareholders and the Reliance family. Pranab Mukherjee informed the house that a Non-Resident Indian had invested up to Rs. He moved to Aden. having manipulated government policies to suit his own needs. The interesting factor was that all the promoters or owners of these companies had a common surname Shah. 10 lakh by late 1970s. Mumbai and was attended by more than 350. Sensing an opportunity. the then finance minister.

.Industries Limited whereas Anil's Group has been renamed Anil Dhirubhai Ambani Group (ADAG).His daughter Nina Kothri along with her husband B H Kothari started µJavagreen¶ in 2004. a coffee retail chain along with Reliance¶s WebWorld stores.

Jamnagar has emerged as the µRefining Hub of the World¶ with the largest refining complex with an aggregate refining capacity of 1.000 barrels per day. With an annual crude processing capacity of 580.5%). The refinery can process a wide variety of crudes. one of India's largest private sector companies.9 million metric tonnes per annum. . The Jamnagar Refinery is a private sector crude oil refinery owned by Reliance Industries Limited in Jamnagar.000 barrels per stream day (BPSD). The refinery was commissioned on 14 July 1999 with an installed capacity of 661. The polypropylene plant will have a capacity to produce 0.MUKESH AMBANI¶S GROUP OF BUSINESSES Mukesh Ambani owns two main industries namely: y Reliance Industries Limited y Indian Petrochemical Corporation Limited The following are the categories of businesses that are being dealt with: y Exploration and Production y Petroleum refining and marketing y Petroleum y Textiles y Retail The major associates and subsidiaries of Reliance Industries Limited are: y Reliance Petroleum Limited y Reliance Retail Limited y Reliance Global Management Services (P) Ltd y Reliance Biopharmaceuticals y Ranger Farms Ltd y Reliance Engineering Associates (P) Ltd y Reliance Oil & Gas Find (Petrochemicals Business) Reliance Petroleum Limited (RPL) Reliance Petroleum Reliance Petroleum Limited was set up by Reliance Industries Limited (RIL). which currently holds a 5% equity stake in the Company. a wholly owned subsidiary of Chevron Corporation USA (Chevron). RPL was awarded the µInternational Refiner of the Year¶ award in the year 2008 and it runs a nearly zero-emission refinery. RPL benefits from a strategic alliance with Chevron India Holdings Pte Limited. Refining activities of Reliance Industries Limited are carried out at the Jamnagar refinery complex with refining capacity of 27 million tonnes per annum (540.from very light to very heavy (from 18 to 45 degree API) and from sweet to very heavy (with sulphur content from 0 to 4. RPL will be the sixth largest refinery in the world. It is the largest Greenfield refinery in the world. India.000 barrels per day). Singapore.24 million barrels of oil per day in any single location in the world.

It will use mammalian cell and microbial fermentation technology to produce proteins. 9 billion ($200 million) to build the complex. unmatched customer experience. E-Office Planet Private Limited. rich industry knowledge and multidimensional skills. By creating value at all levels. Towards this end. They form a formidable think tank with their industry knowledge. processes and key client backgrounds. Reliance Biopharmaceuticals Reliance Life Sciences (Rabale. unprecedented even by world standards. the project boasts of a seamless supply chain infrastructure. delivering best-in-class services to help clients reduce costs. Management-consulting services through Contract staffing enabled with in-house competency development. They have proven capabilities across various industry verticals. is building a protein manufacturing facility at the Dhirubhai Ambani Life Sciences Centre at Rabale. and FDA validation is expected . Reliance is aiming to touch almost every Indian customer and supplier. both in quality and quantity. Ensuring better returns to Indian farmers and manufacturers and greater value for the Indian consumer. enhance organizational flexibility. Reliance¶s joint venture with Office Depot has expanded its footprint across India for serving its customers in a better way. Hyderabad-India. a host of unique value-added services and above all. is what this initiative is all about. Completion is due at year-end. will be an integral feature of this project. which will be Reliance's first such facility. near Mumbai. The company will invest more than Rs. understanding of client requirements. each with years of managerial experience. Reliance Global management team comprises of ace professionals. Through multiple formats and a wide range of categories. Their wide spectrum of solutions and services encompass ERP specialized in SAP Custom application development. India). Application maintenance and support. A world class shopping environment. RIL's Retail Project will be through the following companies: Reliance Fresh Reliance Trendz Reliance Footprint Reliance Autozone Reliance Time-Out Reliance Super Reliance Digital Reliance Mart Reliance Wellness Reliance i-store Reliance i-store Reliance Home Kitchens Reliance Jewel Reliance Retail continues to consolidate its presence and operations with more than 900 stores in over cities where it is operational today. a seamless supply chain infrastructure. state of art technology. a Reliance Industries subsidiary. Reliance Global Management Services (P) Limited Reliance Global Services (P) Ltd is one of the fast growing IT solutions and services provider with offices in USA.Reliance Retail Limited Reliance is gearing up to revolutionize the retailing industry in India. Reliance is aggressively working on introducing a pan-India network of retail outlets in multiple formats. and improve business and IT performance.

2002. and full-scale manufacturing of precision thermoplastic and thermo set plastic parts. the pioneering petrochemical company in India. was managed by a board nominated by Government of India till June 4.000 crores to Rs. Central India Polyesters Limited (CIPL).to follow eight months later.534 KT.583 KT during the year. Orissa Polyfibres Limited (OPL).3%. RIL¶s fibre intermediates (PX.4 billion). the six polyester companies namely Apollo Fibres Limited (AFL). a decrease of 7% each over the previous year primarily due to lower Propane cracking. Recron Synthetics Limited (RSL) and Silvassa Industries Private Limited (SIPL) have been amalgamated with IPCL. 2002. Building on this core expertise. PSF and PET) production volume decreased by 2% to 1. India Polyfibres Limited (IPL). Their services include part design for moulding. 2005. 52. PE and PVC) production volumes decreased by 9% to 3. The protein plant will have initial capacity for 10. Reliance Industries formally assumed control of Indian Petrochemical Corporation Ltd (IPCL) with Mukesh Ambani as the chairman of the company in June 5. Reliance Petrochemicals Polymer (PP. fruits and vegetables and consumer products. prototype and production tooling. Reliance Engineering provides contract manufacturing services for original equipment manufacturers. This service includes procurement to rigid specifications and build-to-print assembly of low to moderate volume products. These parts are used in a wide range of demanding and critical end-use applications. This particular division of the company deals in food. PTA and MEG) production decreased by 3% to 4.000 litres of mammalian cell culture and 1. transparent and competitive bidding process.767 crores (US$ 10. . Indian Petrochemicals Corporation Limited (IPCL) RIL had acquired erstwhile public sector petrochemical company in 2002 by successfully bidding for government equity and become a strategic partner in IPCL after which Reliance¶s controlling share was 47. Ranger Farms Reliance Industries is likely to turn their consumer retail project Reliance Fresh into a separate entity. Effective April 1. RIL has maintained its focus on specialty products which account for 55% of PSF and 38% of PFY production. Polyester (PFY. IPCL. RIL produced 1. pre-production prototyping. It could be added to the Ranger Farm brand name. Revenue for the petrochemicals segment for the year decreased marginally from Rs 53.076 KT. the government divested 26 per cent of the company¶s equity shares in favour of Reliance Petro investments Ltd through an open. Production was lower primarily on account of planned shutdown of Polypropylene (PP) plant at Jamnagar in October 2008 to improve product swing capability and yield. mould design. Reliance Engineering Associates Private Limited (REAL) Reliance Engineering Associates Private Limited (REAL) is a Reliance Group Company dedicated to Engineering procurement and construction of various projects in both reliance group companies and other industries.755 KT of ethylene and 696 KT of propylene. Later.000 litres of microbial cell culture.

2007. a close confidante of Mukesh. The name IPCL will disappear when the two merge . was present. the sources said.Anil resigned on the ground that he was unwilling to work on the same board where Anand Jain. RIL Chairman Anil Ambani quit as director and Vice-Chairman of the Reliance Group Company IPCL Ltd .crores Reliance Empire after their father¶s demise and by Jan 2005.000. This means IPCL shareholders will get one share of RIL for every five held by them. Anil is also believed to have complained that Jain was running a ³personal vilification´ campaign against him. Rs 90.The two brothers were engaged in a battle over control of the. then. The appointed date of merger of IPCL with RIL is April 1. subject to approvals from the courts and other regulatory authorities. 2007 approved the merger between the two companies at a swap ratio of 1:5. RIPCL to RIL: The boards of Reliance Industries and IPCL on March 11.

Equivalent to 1. Anil Ambani's Reliance Natural Resources took Reliance Industries to the Bombay High Court to uphold a memorandum of understanding that said RIL will supply the natural gas at $2. Reliance's Oil & Gas Find.2 billion barrels (165 million tonnes) of crude oil. On 2008 Oct 8. cost efficiency and improved customer service. Reliance found natural gas in the Krishna Godavari basin off the coast of Andhra Pradesh near Vishakhapatnam. The gas reserve is 7 trillion cubic feet in size. Reliance Industries (RIL) commenced natural gas production from its D-6 block in the Krishna-Godavari (KG) basin. The new product initiatives are: y Fresca anti-microbial and anti-bacterial work-wear apparel fabrics y Home furnishing and auto-textiles y Silk-Amino suiting fabrics y Fire-retardant and water-repellent tent fabrics for defence/ police services y Insect & mosquito repellent nets.34 per million British thermal units to Anil Ambani. On 01 April 2009. modern weaving. . It was the largest discovery of natural gas in world in financial year 2002-2003.Textiles RIL continues to operate one of the most modern textile complexes in Asia with new investments in design. which will find usage in several areas of the world affected by mosquitoes / insects Reliance Oil and Gas Finds In 2002. The division continued adding clients in auto textiles and is now a significant supplier to major automobile manufacturers in India. as per WHO standards. but only 5 trillion cubic feet are extractable. constant innovation in products. and state-of-the-art finishing equipments Major growth drivers for VIMAL continued to be retail presence across India.

supply and transportation of gas. It is engaged in the business of sourcing. The Company has applied for Petroleum Exploration License (PEL) for all four blocks to the Governments of the concerned States. the largest in India. kms. RNRL is actively pursuing business opportunities in the supply management of coal and natural gas. Reliance Anil Dhirubhai Ambani Group has a customer base of over 50 million. The company is concentrating on building a strong foundation for the business of fuel management and has already established itself as a contending player in the Indian market. known as "Big TV". It is an Indian telecommunications company. The company has received the PEL for two blocks (Barmer 4&5) located in Rajasthan for which operations have commenced. viz. and 5 continents across the world. on the 30th December 2008.000 villages in India.251 sq. coal and liquid fuels. for the exploration and production of coal bed methane (CBM). making it the second largest CBM player in India in terms of acreage. Reliance Natural Resources Limited under Fresh Certificate of Incorporation consequent on change of name dated January 9.ANIL DHIRUBHAI AMBANI GROUP Reliance Anil Dhirubhai Ambani Group (Reliance ADAG) ranks among India's top three private sector business houses. among the largest in the world.000 km] in the country. The status of the Company changed from private limited to public limited on July 25. which accounts for more than 1. Reliance Communications became the first telecom operator in the history of Indian telecommunications to simultaneously launch its GSM services in 17 circles ranging from Jammu and Kashmir to Kerala and Tamil Nadu. Anil Ambani controls 66. 2005. RelCom . Reliance Natural Resources Limited (RNRL) Reliance Natural Resources Limited (the "Gas Based Energy Resulting Company") was originally incorporated on the March 24. and a shareholder base of over 8 million.Com Private Limited.500 towns and 300. with an acreage of about 3.77 per cent of the company. 1956 as Reliance Platforms Communications. it is the flagship company of the Reliance-Anil Dhirubhai Ambani Group. R-ADAG has a business presence that is spread over 4. Also. 2000. under the Companies Act. The name has since been changed to its present name. RNRL has been awarded four CBM blocks. According to National Stock Exchange data. 2006. It provides both CDMA and GSM services and has earned the distinction in the country of being the first telecom company in India to operate in both CDMA as well as GSM technologies. RelCom is also into Wireline Business throughout India and has the largest optical fibre communication (OFC) backbone architecture [roughly 110.36 billion shares. Reliance Communications has launched its Direct To Home (DTH) TV also. Reliance Communications Formerly known as Reliance Infocomm.

It operates power projects both domestically and internationally. They are also developing over 180 mn sq ft of SEZ for IT/ITES. transmission and distribution businesses in other parts of Maharashtra. transmission.000 kms of domestic optic fibre providing a robust Global Service Delivery Platform connecting 40 key business markets in India. Europe. The Company on its own and through subsidiaries is currently developing 16 large and medium sized power projects with a combined planned installed capacity of 33. trade towers. Apart from the above REL is constructing the country¶s tallest 100 storey corporate park in Hyderabad. The Sasan project (Madhya Pradesh) is a 6 * 660 MW coal fired generator and is currently under construction and is planned to be completed in a span of less than five years. Reliance Globalcom. Reliance is the largest private sector metro rail project developer in the country with 12 km VAG corridor in Mumbai and 22. Goa and Andhra Pradesh. In the infrastructure space the it is focused on roads. Reliance Power The company is the sole distributor of electricity to consumers in the suburbs of Mumbai. In the power sector the company is involved in generation. Asia. The singularity of the project lay in the fact that it aimed to generate power by making use of eco-friendly resources. It also runs power generation. Dadri in UP was set up in 2004 in the Ghaziabad District. The most interesting feature of this power generation plant was that it aimed to be the biggest gas based power plant in the world. Sealink and Airports. The 3500 MW Power Plant. the Middle East.7 km airport link in Delhi. The first phase of the project is scheduled to be completed by December 2011 and the second by March 2013.has its presence across all B2C communications channel in one of the fastest growing markets in the world. distribution and trading of electricity and constructing power plants as EPC partners. spearheads the Global Telecom operations of India¶s largest Integrated Telecom Service Provider. It is expected to generate as much as 70000 MW of power. The company serves over 50 countries across 5 continents. Reliance Infrastructure Ltd is not only India¶s largest private sector enterprise in power utility but also the largest private sector player in many other infrastructure sectors of India.S. Reliance Globalcom owns the worlds largest private undersea cable system spanning 65. one of the largest portfolios of power generation assets under development in India. a division of Reliance Communications. It is the largest concessionaire for NHAI and building over 400 kms of road highway projects. retail hospitality in Mumbai and Noida.000 kms seamlessly integrated with Reliance Communications¶ over 110. and the U. Reliance Infrastructure distributes more than 28 billion units of electricity to cover 25 million consumers across different parts of the country including Mumbai and Delhi. convention centre and SEZ which includes IT & ITES SEZ and non IT SEZ as well as free trade zones. The plant was set up with the target of . Specialty Real Estate which includes business districts. Reliance Infrastructure Earlier called Reliance Energy. urban infrastructure which includes MRTS.780 MW.

The ADAG group is in a bitter fight with Mukesh Ambani controlled Reliance Industries as the Gas for this project is not yet tied up. The project involves the building. The project was intended to be user friendly.generating power supply to meet the needs of approximately 70 million users in North India. . operating and maintenance of this 4000 MW power generation plant designed to generate power from imported coal. The states of Tamil Nadu. Andhra Pradesh. The power necessary natural gas required for power generation was to be obtained from Dhirubhai Gas fields located within the KG basin. Krishnapatnam Power Project was bagged by Reliance Power Limited in 2007 within the Nellore District. Maharashtra and Karnataka are supposed to off take power from this project.

among India's largest Third Party Insurance Administrators.com. Tom Hanks and Brad Pitt. Reliance Health services over 6 million lives pan-India through Medi Assist.7 FM which has established itself in India. known as "Big TV". clinics. DTH and user-generated content. Health Informatics and KPO. Big Music and Home Entertainment. George Clooney. and other activities in financial services. provides a platform for cashless access to a pan-India network of hospitals. a constituent of S&P CNX Nifty and MSCI India. broadcast. diagnostic centres. animation. Healthcare Delivery and Integrated Health. It has interests in asset management and mutual funds. Reliance Health plans to act as a µnational distributor¶ for local and foreign drug manufacturing companies. broadcast and retail services and platforms for distribution. Key content initiatives include production and strategic collaboration in areas such as gaming. music. retail chemists and other wellness stores. internet. Big Pictures. Reliance Communications has launched its Direct To Home (DTH) TV also. Big Pictures has invested approximately $1 billion for producing 10 mainstream Hollywood films by 2010. The other names under this umbrella include Reliance Big Entertainment. So big are the plans for this group that Anil Ambani has even invested in Hollywood. enabling speedy settlement of medical claims. among others. and source drugs. laboratories and nursing homes. Reliance Health Reliance Health is the outcome of the late visionary Dhirubhai Ambani's dream to herald a health revolution in India by leveraging technology and delivering the healthcare to the doorsteps of India's vast population Reliance Health is set to transform the Healthcare Landscape of India by venturing into: Managed Care Administration. private equity and proprietary investments. and Bigadda. It also has interests in Hindi and regional language films. most valuable and fastest growing private sector financial services companies. . depository services. Medi Assist. medical devices. Reliance Capital Reliance Capital. a Third Party Administrator (TPA) for health insurance. stock broking. Consumer Health. The most popular one under this umbrella is the Big 92. It has signed agreements with firms owned by Nicolas Cage. Bigflix. Jim Carrey. life and general insurance. amongst others. media and entertainment. OTC medicines and other lifestyle products directly from these manufacturers and supply the same to hospital pharmacies. distribution of financial products.com. consumer finance. movies. and recently was launched in Singapore. Reliance Big Entertainment is geared to create a significant presence in businesses across various vectors of content. is one of India's leading.Reliance Entertainment Reliance Big Entertainment evolved out of the group¶s vision of meeting young India's aspirations and assuming a leadership position in communications.

Reliance Mutual Fund is India's biggest Mutual Fund. . Reliance General Insurance is one of India's fastest growing general insurance company and among the top three private sector insurers. Reliance Life Insurance is one of India's fastest growing life insurance company and among the top four private sector insurers. Reliance Money is one of the leading retail brokerage houses and distributors of financial products in India with over 3 million customers.

Kokilaben Ambani announced the settlement through a press release. A truce was brokered in the summer of 2005 by senior banker K V Kamath. refining and textiles. Mukesh Ambani in an interview. The Anil Dhirubhai Ambani Group got telecom. to resolve the issue. Soon. The Gas Row Mukesh Ambani and Anil Ambani are battling over the delivery of gas from the Krishna Basin. The legal battle over the terms of this contract is estimated to have already soaked up £20 million in legal fees. Reliance Natural Resources Ltd (RNRL) and Reliance Power Ltd. power. Reliance Capital Ltd. Such is the brothers¶ wealth and influence in India and across the world that the Prime Minister.2 per mBtu. Mukesh wants to revise the price of gas at which Anil can buy from him. with interests in petrochemicals. The Group includes Reliance Communications Ltd. this issue got an extensive coverage in the media. entertainment and financial services. Kokilaben Ambani. and relations eventually broke down.THE BATTLE CONTINUES The origins of the brothers¶ disagreement can be traced to July 2002. The price agreed upon is below market rates. Manmohan Singh. 2005." He was of the opinion that this will not have any bearing on the functioning of the company saying Reliance is one of the strongest professionally-managed companies. oil and gas exploration. Considering the importance of Reliance Industries to the Indian economy. The brothers had entrusted their mother. On June 18. The family pact said RIL would supply 28 mscmd of D-6 gas to RNRL for 17 years at $2. Reliance Infrastructure Ltd. admitted to having differences with his brother Anil over 'ownership issues. disagreements emerged over the controlling roles of the two brothers. which need the gas to generate the country¶s energy.' He also said that the differences "are in the private domain. which is 44 per cent lower than the later government-approved price of $4.34 per mBtu. and was arrived at through a 2005 contract which gave Mukesh the rights to India¶s gas supply and handed his brother the power plants. . Mrs Ambani also played a key role in getting her sons to come to an agreement and sign a ³family pact´. In November 2004. has urged them to put the nation¶s interests before their own personal differences. The deal was vetoed last year by the Petroleum Minister Murli Deora who said neither company had the right to trade the government¶s gas at discounted rates. when Ambani senior died intestate. but the cost to the country is being measured in much more than just money. with Mukesh taking control of flagship Reliance Industries. The government is opposed to the portion of the Ambani family pact that divides the entire gas from D-6 Block between RIL and RNRL. He has since launched a retail venture. The split became formal in 2006.

one of the world¶s largest polymers. 2009: Mukesh Ambani is planning to launch a private university in line with the Ivy League institution Oct 10. 2009: The bid for the privatisation of five airports was won by the Anil Ambani group's Reliance Airport Developers Ltd (RADL) for 95 years and for a consideration of Rs. petrochemicals and fuels company. followed by British telecom giant Vodafone¶s purchase of a controlling stake in Indian mobile services provider Hutch Essar for about USD 10 billion. 2009: Reliance Industries has reopened 900 gas stations. Reliance and LyondellBasell have issued statements confirming a ³preliminary non-binding offer´ to acquire ³a controlling interest´ in the world¶s third largest independent chemical maker. Nov 24. Nov: Anil Ambani¶s Big Entertainment in collaboration with Plan B (Hollywood actor Brad Pitt¶s production house) has joined forces with gaming leader Capcom to develop a feature film based on a game . making it the largest ever acquisition by an Indian firm. which were shut down when state firms were selling heavily subsidised fuel Nov 17.³Dark Void´. The bid for LyondellBasell is estimated to be over USD 12 billion. 63 crores. The five airports under the Maharashtra Industrial Development Corporation (MIDC) .RELIANCE IN THE NEWS Nov: Reliance Industries is all set to make the country¶s biggest global acquisition if it emerges as the successful bidder for bankrupt LyondellBasell . The biggest-ever deal involving an Indian company is Tata Steel¶s takeover of European Corus for USD 12 billion.

MARKETING RESEARCH Marketing reasearch as a function area of management is becoming Increasingly important As compared to other field . collaction. .analysis. 2: descriptive research: descriptive research embraces a large proportion of marketing research.all decision in modern bussiness organization revole around the marketing information . In descriptive research hypothesis often will exist.what they want . Basically there is a little knowledge on which to bulid. and use of information foe the purpose of improving TYPES OF RESEARCH 1: considered. Marketing research is systematic and objective identification. this information¶s can be collected and utilized the help of marketing research. discrimination.because the success of the business does not depent upon the guess work rather have the correct information about the customer . how much they are able to pay . hence descriptive type of reaserch is used for analysis of the data. Since data collection method is from surveys. but them tentative and speculative.how want. 3:causal research: when it is necessary to show that one varible causes or determines the values of other variables a casual research approach must be used. All reaserch approaches can be classified into three general categories reaserch. and subsitute avalible in the they market etc. The purpose is to provide an accurate snapshot of some aspect of market enviroment.

Questionnires Interviewi. 1. Primary data a. Observation b.interview is one ofther chief mean s of collecting data in research process Interview may befined as systematic conversation initaited for a specific purpose and focus on certain content areas .4: Exploratory research: exploratory research is used when one is seeking insights into the general nature of the problem. Interview c.and relevant varibles that need to be TYPES AND COLLATION OF DATA USED Basically there are two types of data which are used in marketing research process. the possible decision alternative .

information about company has been taken from company¶s yearly chronicles and emploee¶s of the company. Less distribution bias 3. . Wider distribution 2. there are mainly three types of surveys depending upon the method of data gathering used : personal surveys. Secondary data: the data once collected by once person becomes the secondary data if used by another person.Surveys. Sources of secondary data: the various sources of data are as follows: 1 bibilography 2 directors 3 television 4 newspapers 5 journals 6websites The secondary data like information of existing customers. telephone surveyand mail survey. Advantages of surveys 1.. Thoughtful reply The primary data processing is collectad from both direct filling the questionaires and through telephone interview also 2.

.in any survey where reliablity is desired. measured and interpreted.Sampling A sample is a pert of population. The sample should be representative of the population and the information obtained must be reliable. the errors and varibles have to be controlled.

Research design 1 the type of research design will be descriptive 2 the types of primary data collection procedures that would probably be used. fleed owners. is a way of conceptualizing the intangiable. .dealers. distributors. company¶s representative in ranchi process ± sampling 4 Method of data collation ± typed questionnaire Attitude measurement Attitude is psychological constructs. Attitude are mental states used by individualas to structure the way they perceived their enviroment and guided the way repond to it. 3 population. Attitude can¶really be observed or measured directly because their existance is inferred from their consequences.

nominal scale .Types of attitude measurements scale .there ar e Types of attitude measurements scale: there are four ty pes of measurement scale as follows.innominal scale µ¶objects are assigned to mutually exclusive µlabled categories but there is no necessary re lationship among the categories . 1.

The question is simply whether each object has more or less of this variable than some other objects. 4.reliance fresh employees Secondary data ± collected from internet. articles. The information is the major part of any research propsal to attain certain objectives we require both secondary and primary data which is discussed above Hypothesis tested : . and news papers. 3.2.anordinal scale is obtained by arranging them in order with regards to some common variable. Ratio scale: a ratio scale is a special kind of interval scale that has a natural zero point.ordinal scale . Data collection: Primary data ± collected from consumers and suppliers. The nominal scale is used while desiging the questionnaire. Interval sacle: in an interval scale the numbers used to rank the objects also represent eqal increments of the attributes being measured.

The hypothesis tested on reliance fresh and people of ranchi Ho: reliance fresh is not famous &not significant in ranchi Hi: reliance fresh is famous & highly significant in ranchi.Research based on ranchi city . Need of study . Less investment in advertising in ranchi city People are very conservative Primary data is not sufficiently available Much of the research done was based on consumer and supplier survey . Limitation: Every research has certain limitation so there is free from limition same thing happen in this research which is discussed below.Last but not least time constraint.

1. Retail store opretion based on aspects :- 1 .A detailed study in reliance focusing primarily on two areas of operations.

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