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FALL 2010 curbonline.

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Fall 2010


Meet Heather Aldrich

Love ‘em or hate ‘em, her pro-
vocative ads are changing the


Back to Basics
Going green and glamorous in


A Singer with Soul
Karri Daley adds a splash of
color to Madison’s music scene


Dirty Politics
Where did all the women go in
Wisconsin state government?


Recycling Revelation
How Milly Zantow helped
empty Wisconsin’s landfills


Put a Ring on It?
Why some couples opt for an
early “I do”

On the Cover
Urban Exploring 10
Etsy Style 12
Best Damn Meal 14
Modern Storks 24
Queens of Rock 28
1 is Too Many 36
Is Monogamy Dead? 42
Divine Design 46

At left: Madison artist Juliette

Crane at work in her backyard.

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the magazine with moxie



Managing Editor

I once met a guy from Ireland who JONAH BRAUN

thought that because I’m from Wiscon- Lead Writer
sin, I must carry cheese in my pocket LIZA BURKIN
wherever I go. Lead Writer

He’s wrong – I keep it in my purse. KELSEY NELSON

Lead Writer
That’s a slight exaggeration, but I won’t KATHI GADOW
lie - I love cheese. I also love a good Copy Editor
brew with said cheese. I have a slight
Wisconsin accent (as the aforemen- ANN RIVALL
Copy Editor
tioned guy from Ireland often reminded me), and it comes out the most when I say
“Wisconsin” and anything with a strong “O.” SAMMY GANZ
Marketing Director
I think cows are great. I used to live half-a-block from a farm, until that farm turned into
a Walgreens. And I am well aware of how cold it gets here. Not to say I don’t complain
Public Relations Manager
about it, though.
These are all true statements about me, and these are all things people commonly think Marketing Representative
of when they hear about Wisconsin women. However, I’m a lot more than that, as are my
fellow Wisconsin ladies. That idea led to the magazine you are now reading.
Marketing Representative

Wisconsin women list many accomplishments. We’re not afraid to take things to the next LEIA FERRARI
level, like the mothers in our story about inclusive education. And we’re not afraid to take Web Editor
things to a national level, like Milly Zantow, who helped kickstart the recycling move-
ment. We go where our curiosity takes us, are endlessly creative and can rock like you Online Associate
wouldn’t believe. Basically, Wisconsin women keep good company.
But if you want to know the one thing that really sets us apart, it’s just one word - moxie. Online Associate

Wisconsin women are witty, sharp and bold - if you get in our way, watch out. Indepen- Online Associate
dent but also fiercely loyal to those who deserve it, we do whatever it takes to get things
Art Director
Being a Wisconsin woman is a title I tout with pride, and I am glad we have the chance LUKAS KEAPPROTH
to show what that really means with this year’s edition of Curb. Photo Editor

So make fun of me all you want for being a Wisconsinite. The joke’s on you if you think ALEXANDRA BREAM
we’re all about cheese. Even if we do enjoy it from time to time. Production Editor

Production Associate
Curb magazine is published through generous KASSIE MCLAUGHLIN
alumni donations administered by the UW
CAILLEY HAMMEL Foundation and in partnership with Production Associate
EDITOR, CURB MAGAZINE Royle Printing, Sun Prairie, Wis.
© Copyright 2010 Curb Magazine Publisher

4 CURB | 2010

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Proud print partner of Curb Magazine

745 S. Bird Street

Sun Prairie, Wisconsin
800.728.7768 5

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TV Dinners We invited our favorite TV
characters to a potluck. Here's
what they're bringing:
{ kelseynelson }

Gloria Delgado Pritchett (Modern Family) * Chocolate milk and salt. And a
chicken that’s been well slapped


Dexter Morgan (Dexter) * He said he was bringing Saran

Wrap for any “leftovers”...

Liz Lemon (30 Rock) * A bag of Sabor de Soledad. It’s the

taste of loneliness, Lemon!
Nancy Botwin (Weeds) * Any kind of “infused” dessert
(brownies, anyone?)

Sue Sylvester (Glee) * Cheerios and Slushies of all colors

Jim Halpert (The Office) * Jell O with a stapler inside

~ oops! not her


Snooki Sookie Stackhouse (True Blood) * Tru Blood, just in case any
vampires show up. We don’t want to discriminate now, do we?

|Don Draper (Mad Men) * Lucky Strikes, Canadian Club and a secretary

Stewie Griffin (Family Guy) * Cool Hwhip
8 CURB | 2010

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Quick Sips Everything (or almost everything) you didn't
know about Wisconsin's favorite beverage.
{ cailleyhammel }

Beer - it’s a way of life. flute and the tulip. If you’re serious about
And in Wisconsin, we have – and make – beer, visit a bar that features a slew of differ-
a lot of it. According to a 2008 survey by the ent glassware behind the counter - you’ll be
Brewer’s Association, Wisconsin is ranked treated well there.
10th in the nation for breweries per capita. Another great tidbit from BeerAdvocate:
But how much do you really know about those chilled glasses that give beer that oh-
the beer in your glass? Or Wisconsin beer so-appealing frosted look? Not so good for
culture in general? your beer. As the brew hits the glass, the ice
Well, you could write a book about all condenses into your drink and dilutes your
that. So we spoke with Robin Shepard, a guy beer.
who did indeed write a book about that ti-
tled, “Wisconsin’s Best Breweries and Brew- Thinking about a brewery of your own? It’s
pubs: Searching for the Perfect Pint.” We pretty competitive.
also chatted with Deb Carey, founder and According to Deb Carey, Wisconsin sells
president of New Glarus Brewing Company, more than 100 brands of beer. That means
to get her inside perspective. cutthroat competition. Before New Glarus
Read on to see what you know about opened in 1993, a major domestic brewery
Wisconsin beer - you may learn a thing or
purchased all of the brown glass on the mar-
two, and be encouraged to think, or drink,
ket, leaving none for New Glarus or other
outside the box.
small breweries. There are plenty of day-to-
day tricks as well.
Ales and lagers are only the beginning.
“You put up signs, someone takes them
In addition to the main division that is
down. You stack your beer in a store, some-
ales and lagers, there are a slew of styles, or
one stacks their beer around it or kind of
labels, given to a beer to characterize its fla-
vors and origin. According to Shepard, there tries to slide in on it,” she says.
are upwards of 75 accepted styles of beer. In other words, “more money, more
BeerAdvocate is a little more liberal with problems.”
styles, currently listing 101 different styles of
beer, hybrids not included. And Shepard says You’re damn lucky to live in Wisconsin.
those numbers will grow as brewers around Not only does Wisconsin boast a reputa-
the world continue to experiment. tion as the beer state, we also have a few beers
that are legendary outside state lines.
Yes, the glass matters. “(New Glarus’) Belgian Red is like cur-
“Every place you go has that same, heavy, rency anywhere beyond Wisconsin,” Shepa-
glass, 16 oz. tapered cylinder,” Shepard says. rd says. “Brewers are enamored by that beer.
“And that is the worst glass for beer, abso- It’s won all kinds of international awards.
lutely, hands down.” When I travel, I guarantee you 80 percent
BeerAdvocate lists 10 kinds of glasses, of the brewers I run into will ask me about,
each suitable for a long list of beers. Exam- ‘When’s the last time you’ve had Wisconsin
ples include the pilsner glass, the stein, the Belgian Red?’” 

For more beer facts, visit 9

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Take only
leave only

Exploring the secret playgrounds within our cities.

{ caseychristian | photos by davidkettinger }

he slips off her sleek, gem-stud- exterior. As I get to my feet after clearing Wisconsin’s forgotten factories, churches,
ded suede flats and pulls on her the jagged metal, I get my first glimpse. homesteads, laboratories and hotels, and
thick-soled, waterproof boots. Beams of light shine through the large her curiosity has taken her as far as Cali-
She purposely doesn’t change holes in the tin wall, partially illuminating fornia.
out of her skinny jeans, trendy scarf or the enormous, desolate factory. Even the “Take only photos, leave only foot-
high-cut leather jacket. Rule number graffiti on the walls is starting to decay. prints” is the mantra of the urban explorer.
one: don’t look suspicious. Today, I’m observing. Melanie is urban Urbexers are adventurous thrill-seekers
She stuffs her pepper spray, camera exploring. Urban explorers, or “urbexers,” with one goal in mind: to photograph the
and flashlight into the pockets of her make up a vibrant underground movement unseen. By sharing their photographs, they
jeans and we walk toward the trail. It’s 3 - sometimes literally - and are united share a unique understanding of our man-
p.m. on a Saturday afternoon in Madi- by their passion for discovering deserted made past. However, acquiring these pho-
son, and we’re searching for the spot in buildings and areas within a city. Urban ex- tographs can come with serious legal and
the fence where the barbed wire is cut. ploring has been gaining steady popularity physical risks. This is something Melanie
As we look, we hear sounds of children over the last decade, largely due to the prev- knows all too well.
playing and bikes whizzing down the alence of online community websites and “The building actually collapsed par-
trail. After finding the spot - our en- the recent documentary “Urban Explorers: tially while we were inside,” Melanie says.
trance - we take one last look behind us, Into the Darkness.” She was exploring a 50-year-old paint
take note of the red no trespassing sign, Today’s exploration was organized on factory in Milwaukee, which has been
and hop the fence. a popular urban exploring forum, and empty after operations shut down in 1999.
Half an hour later I’m flat on my aside from a pair of friends, we’re complete The total factory site is composed of six
back, shimmying my way through a 1 by strangers to one another. Since the sum- buildings of 34,000 barren square feet - a
2 foot opening in the building’s rusted mer of 2009, Melanie has been exploring concrete playground for any urbexer.

10 CURB | 2010

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Then it happened. Melanie and her fel- that women shouldn’t be urban explorers don’t belong. But that’s something expe-
low explorers heard a strange noise. Think- because it’s sort of a dirty thing,” Melanie rienced explorers learn to put out of their
ing it was the police or a homeless person, says. “You get really muddy. You get rusty. mind - they focus on being in the mo-
they paused until reassured no one was And you have to take the right precau- ment. “You are indeed breaking the law,
there. They journeyed on. As they made tions.” Precautions for Melanie include but it’s not in an immoral sense. You’re still
their way back to the entrance, however, pepper spray, a respirator, thick-soled boots paying tribute to what has been and what
the atmosphere immediately tensed. The and a friend who accompanies her on most is,” says Melanie.
entire second floor had collapsed over the of her expeditions. We make our way down a long hallway,
first floor - over their entrance. I pull out my video camera and try to past the aged graffiti, and travel deeper and
A moment of panicking followed by copy the others, but it’s clear I’m a first- deeper into the factory’s core. We decide to
some quick, smart decisions by Melanie’s timer. I try to hold my camera steady in my take the path to the right, down a narrow
exploring friend allowed them to escape outstretched arm, but I’m paying far more walkway surrounded by walls that threaten
safely. “I was crying a little bit from relief attention to what’s going on around me to collapse. We finally enter a small room
and I threw down my respirator and said than what’s in my viewfinder. The beams with a half-opened door inviting us to
‘never again,’” says Melanie. “‘I’m never go- of sunlight reveal swirls of dust particles. explore the basement. In a matter of mo-
ing to explore again.’” Although captivating, the dust is irritating ments, we’re swallowed by the darkness.
She couldn’t stay away long. Just a few my eyes. With only Melanie’s flashlight guiding us,
weeks later, Melanie leads the way as she I stay far away from staircases or unsta- we explore Madison’s forgotten past.
wiggles through the opening in the barbed ble-looking platforms, and I’m constantly An hour later, we’re hopping the same
wire, covered in the white dirt. The ten of looking over my shoulder at the entrance to spot in the fence where the barbed wire is
us begin our exploration. Only the sounds see if the police have shown up yet. Mela- cut. Exhaustion immediately replaces the
of our careful footsteps and cameras can be nie’s words of encouragement run through adrenaline throughout my body. My ad-
heard. Melanie already has a few new holes my head: “Stay safe, don’t do stupid things, venture is over, but for the urbexers, this
in her jeans, courtesy of the barbed wire. and appreciate the place you’re in - be- was only the beginning. They’re already
But it doesn’t bother her at all as she pulls cause it might be gone next week.” planning their next exploration that same
out her camera and boldly takes off down Adrenaline pumps throughout the fac- day and will eventually visit four more
the long hallway. It also doesn’t bother her tory. For the explorers, it’s because of the sites. But for now, they disappear in the op-
that she’s the only woman on this explora- thrill of adventure, the excitement of cap- posite direction, leaving behind only white,
tion. turing a fantastic photograph. For me, it’s dusty footprints and maybe a small scrap of
“I think that a lot of people assume the uneasy feeling of being somewhere I denim. 

Urban explorers like

Melanie (upper left)
photograph the
concrete jungles of
our past.
An abandoned
Milwaukee build-
ing (below), ripe for
urban exploring. 11

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Original Wisconsin Your guide to handmade and
vintage items on, an
online marketplace where
creativity meets consumption

Glasses are so in.

Why not try
a vintage

Teardrop earrings
complete any outfit.

And pair it with

cowboy boots.
Not every bird
2 flies south for 3
the winter.

12 CURB | 2010

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Wear this super soft shirt...

Don’t forget a headband.

with a beaded cuff


or a leather cuff.
Gold accents 9
are a must.



In the mood for

flats? Go retro. 13
1. 5. 9. 13.
2. 6. 10. 14.
3. 7. 11.
4. 8. 12. 13

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The Best
Damn Meal
I’ve Ever

Meritage Chef Jan Kelly gets fresh with Milwaukee cuisine

{ jonahbraun }

s I sit down at my table (or in the U.S. for that matter), Meritage’s and everything [go] together.”
at Meritage, Jan Kelly’s menu changes with the seasons to accom- Kelly has been preaching freshness for
3-year-old restaurant on modate seasonal ingredients. “There were a years. A California native and daughter of
Milwaukee’s west side, the lot of customers at the beginning who were restaurant owners, she has known good food
group adjacent to me parts with a single like, ‘No, what do you mean you’re going her entire life. She also understands that
recommendation. “Get the chocolate to change the menu?’ But it’s kind of a fun seasonal food doesn’t just provide flavors
cake,” a woman says. “It’s almost orgas- thing. They’ve embraced it,” she explains. and smells — it allows people to enjoy their
mic.” Not surprisingly, the first course legiti- seasonal favorites while broadening their
When I asked my server, Marie, about mizes her reasoning: thick-cut fries with palettes with new tastes. “I love that big
the dessert, she responds without blinking truffle aioli and crumbled lamb chorizo. change,” Kelly explains. “The subtle change
an eye. “It’s our specialty. It has three lay- The aromas are entirely autumnal, in par- is fun, but it’s that big season change where
ers, with flourless chocolate cake on the ticular, the scent of freshly cooked potatoes it gets really cool. Now we get to cook stew,
bottom, chocolate mousse in the middle, with a slight kick turns an ordinary dish now you’re back into going hearty dishes,
and it’s finished with a chocolate ganache into something extraordinary. In fact, Kelly braised things. Then in the summer, we get
on top.” I don’t really have a choice. believes all of her dishes do just that: take to grill again.”
For people who take food seriously, a fresh product and allow its own flavor Speaking of “braised things,” the entrée
Kelly doesn’t disappoint. Aside from her to stand out without the help of sauces or couldn’t have come at a better time. My
mouth-watering desserts, her menu fea- spices. dish: braised lamb shank with ricotta gnoc-
tures among the best produce and meats Michael Engel, a longtime friend of Kel- chi, kale, caramelized onions and roasted
of all Milwaukee restaurants, and she ly’s as well as chef and owner of Pastiche Bis- garlic, paired with a Stephen Vincent zin-
brings out the flavors of those ingredients tro in Milwaukee, has been tasting Kelly’s fandel from California. On a chilly and
without overwhelming spices and sauces. creations for the past 15 years - and went windy November night, there might not be
She says the secret to her success doesn’t as far as to call her “one of the best chefs” a more appropriate dish. The kale soaks up
lie in her ability to cook, but rather in the he’s ever known. “She has a really wonderful the flavors from the meat, which is so tender
freshness of the food she serves. palette,” he says. “Her food is always very it could be eaten with a spoon. Not a single
Unlike most restaurants in Milwaukee balanced in flavors and all the little tastes flavor competes with another; instead, they

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blend together to create a hearty, warm and she might spend as long as 25 minutes just While she often credits the freshness of
delicate dish. “These dishes aren’t different chatting with patrons-turned-friends. her ingredients for her dish’s fantastic taste,
just for the sake of being different – it’s “Some of our regular customers are like there is no denying Kelly is as talented as
harmonious flavors,” explains Milwaukee family, they’re like friends, so if I hadn’t she is modest. Engel says that delicate bal-
Journal Sentinel dining critic Carol Dep- come out from the kitchen to talk to them, ance is a requirement for the successful res-
tolla. “Delicious food is universal.” I would have never had the opportunity to taurateur - and is something many chefs
Like the balance of flavors found in meet them and hear their stories and hear lack.
each dish, Meritage itself combines mul- where they go to eat,” she explains. “She’s very humble, but beneath that,
tiple influences to create a remarkable din- But before she reaches my table to chat, I think in our profession, we have to have
ing experience. The name of the restaurant, I smile, because I see Marie.
a balance of so many different things,” he
for example, comes from a term coined by Holding my three layer chocolate cake.
says. “There’s certainly an artistic creativity,
California winemakers that categorizes The woman from the other table was
but there’s certainly the business side and
wines blended in the Bordeaux style. How- right - it is almost orgasmic. Without
the nuts and bolts of technique. She has
ever, it holds a more important meaning to any impeding filler flavors like syrup or
all of that, and that’s really rare in a chef.”
Kelly. Though her love of wine played a role caramel, each layer of chocolate acts as an
in choosing the name, she says she wanted anchor to the next. That, combined with Eating at Meritage is a fresh awakening
to emphasize the relationship between the the fluffiness of the mousse and the rich- — pun intended. Unlike most restaurants,
food, the wine, and most importantly, the ness of the ganache, creates a dish that is it lives up to its hype and its chef ’s cre-
customers’ overall culinary experience. both delicious and sophisticatedly simple. ations are sure to lure you back for more.
To do this, Kelly often leaves her post But its straightforwardness is not surpris- As first-time patron Steve Lawrence says as
in the kitchen to recommend wine pair- ing. “That’s probably what I’ve learned he walks out the door, “That was the best
ings to customers, welcome new guests and from Jan the most,” says Kelly’s sous chef, meal I’ve ever had in my life.”
even offer some of her inside techniques to Clayton Cass. “For the most part, it’s just
those who ask. At the end of the evening, basic simplicity.” Ditto.

lasagna sheet down in the pan, Ingredients

Two of Chef followed by a layer of ricotta
cheese mixture (about ½ cup).
1 pound fingerling potatoes
olive oil

HUNGRY? Jan Kelly’s

Then layer parsnips, carrots, ruta- ½ medium onion, diced
baga, and turnips. Sprinkle with 8ounces chorizo (fresh or Span-
salt and pepper. Finish each layer ish)
favorite recipes with a small amount of béchamel
sauce and Parmesan cheese. Re-
1cup shredded Chihuahua cheese
salt and pepper
peat multiple times, and finish by flour tortillas (optional)
pouring béchamel sauce over top
ROOT VEGETABLE LASAGNA along with Parmesan cheese. Preparation
Preheat oven to 375 degrees. Cut
Cover and bake until vegetables fingerling potatoes into ¼-inch
Ingredients Béchamel sauce are easily pierced with a knife (ap- slices. Toss in oil to coat surfaces
6 ounces butter Melt butter in saucepan. Add prox. 45 minutes to an hour). Re- and season with salt and pepper.
6 ounces flour shallots and cook until soft. Add move cover and allow lasagna to Roast in oven until browned and
½ cup diced shallots thyme, then flour to make a roué. brown on top. soft on the inside.
5 cups milk Cook for a few minutes, and add
¼ teaspoon thyme milk while stirring to prevent Cool for 15 minutes before serv- While potatoes cook, slice onion.
cayenne pepper lumps. Cook until thick (if too ing. In sauté pan, add a little oil and
nutmeg thick, add more milk), season heat until hot, but not smoking.
salt and pepper with a pinch of nutmeg, cayenne, Yield: 4 to 6 servings Add onion and cook until lightly
6 large parsnips salt and pepper. Keep warm. brown. Add chorizo (if fresh, re-
4 carrots move from casing first) and cook
4 large turnips Preparation until well-browned and cooked
1 rutabaga For lasagna, prepare a 9 x 13 pan ROASTED FINGER- through. Add potatoes to chorizo
5 lasagna sheets with pan spray or olive oil and
4 cups ricotta cheese preheat oven to 350 degrees. Peel LING POTATOES and onions. Top with Chihuahua
cheese and place back in oven
1 tablespoon chopped garlic
Parmesan cheese
and thinly slice all vegetables.
Mix ricotta with 1 tablespoon
WITH CHORIZO until cheese is melted. Serve with
garlic, salt and pepper. Begin to AND CHEESE Visit for garlic
assemble lasagna by placing one aioli recipe 15

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Go dawgs: local
shops rally behind
Cedarburg’s high
school teams.

Home Sweet Cedarburg

A guide to one fine day in Wisconsin’s Pleasantville.
{ kassiemclaughlin }

Asking for a table for one Where to get breakfast: Candy Kitchen. You know it’s attractions is the Cedar Creek
was awkward enough. I had Make a stop at Boulange- a great day when the hardest Winery. With a history dating
never been to a sit-down res- rie Du Monde, which means decision you have to make is back to the 1860s, it crafts 12
taurant by myself, let alone in a “Bakery of the World.” It’s a between 20 types of candied nationally and internation-
town where everyone might not simple, Paris-inspired bakery apples. And while you con-
ally awarded fruit wines and a
necessarily know your name. owned by head baker Brad sider your options, take time
few special varieties during the
But the locals sure know you’re Brandolino and known for its to watch the chocolatiers make
“not from around here.” Feel exceptional croissants, fresh sweets in the mirror hung on town’s seasonal festivals. For $3
free to repeat the last line with breads and homemade pastries. the ceiling. A must try: it’s and 45 minutes of a mediocre
an appropriate, sarcastic twang. between their award-winning tour, you can probably get a de-
I may have been by myself Caffeine break: fudge or the light and airy fairy cent buzz.
(and it might have been awk- The Roastery is right across food.
ward at first) but that didn’t the street from Boulangerie Du What makes Cedarburg, Ce-
stop me from the task at hand: Monde, and boasts a wide se- Best natural landmark: darburg:
Spend a day in Cedarburg, lection of coffee beans roasted Take a quick drive north to At 7 p.m., catch that movie
Wis., and see what it’s all about. in a giant vat in the center of Covered Bridge Park. Cedar- you “meant to see in theaters”
With great places to eat, drink, the floor. But if you’ve got a burg boasts the last remaining at the Rivoli Theatre. Every
be entertained and relax, a day pooch in tow, try Java House. original covered bridge in Wis-
night, the Rivoli shows second-
in Cedarburg provides peaceful There’s a chalkboard full of consin, which deserves a walk
hand movies for only $3.50.
enjoyment for travelers of all drink options for you and a through. The park itself is a
ages. But for those of us who bowl of water outside for your great place for a relaxing picnic On Tuesdays, it’s a whopping
want a sure-fire travel experi- pup. along the creek. $2. Saturdays and Sundays of-
ence, here’s a cheat sheet to help fer a 3:30 p.m. matinee as well.
you out: Best novelty shop: When you need a drink: Try even renting a movie at that
Hands down, it’s Amy’s One of Cedarburg’s main price – you just can’t beat it. 

16 CURB | 2010

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Heather Aldrich
The mind behind Wisconsin’s provocative ad campaigns.
{ leiaferrari | photos by adam ryanmorris }

It’s a late night in Milwaukee. campaign, brazenly titled “How Can You attention. And within Milwaukee, she’s
While taking a cab ride home, the police Sleep?,” involved carefully placing life-like also known for her “I don’t take no for an
chief suddenly asks the driver to stop. He stickers of sleeping homeless teens at bus answer” attitude.
sees a homeless teen sleeping next to the stops, on billboards and at storefronts across According to Aldrich, Serve is the only
Hi Hat Lounge, a popular restaurant on the city. non-profit advocacy advertising firm in the
the East Side. As he gets out of the car and The campaign was a success, contributing country. While they don’t charge for their
approaches the teen, dread washes over to a 21 percent increase in annual funding services, it’s surprising how often Aldrich’s
him. How will he explain this to the driver, for Pathfinders. services are turned down - at least at first.
to his co-workers? The company behind the campaign is “Almost every campaign that Serve has
He fell for one of Milwaukee’s biggest Serve Marketing, and the woman behind done, people initially said no,” says Aldrich.
stories in 2008 - a bold campaign to raise Serve is Heather Aldrich. With a soft voice But Serve wouldn’t exist if Aldrich left
awareness for Pathfinders, a shelter and and loud hair, she is known for changing it at that.
counseling center for at-risk youth. The the way non-profit organizations attract “If I had to point to my most important 17

Curb.Magazine.Final.indd 17 11/22/10 9:52 AM

Serve Marketing has
received hundreds
lesson learned, it’s that rejection is an of thank-you notes
opportunity. for their campaigns
“It’s an opportunity,” she says, to
approach the situation “in a way that turns
the rejection into approval.”
Campaigns like “How Can You Sleep?”
require a bit of patience, which Aldrich
believes is key to her success at Serve. It
takes time for a campaign to take hold, and
it also takes time to “educate anyone who
has a say in the campaign,” as Aldrich does.
“We’re not shocking just to be
shocking…We want the shock to turn into
action,” she says.
And “How Can You Sleep?” did indeed
lead to action across Milwaukee. In 2008,
Pathfinders saw a 47 percent increase in
its donor base. In addition, the Milwaukee
police department threatened to fine local
restaurant Trocadero after police were
continually dispatched to confirm there
weren’t actually homeless teens sleeping
Gary Mueller is the executive creative
director at BVK, a Milwaukee ad firm,
and Serve is around today thanks to him.
He traded a partnership and pay raise to
make his dream of a non-profit ad agency a
reality, but he says Aldrich has made all the
difference in getting Serve campaigns to see
the light of day.
“She takes people that say no to us,
explains the importance of what we do, and
she changes people’s opinions,” Mueller says
of his prize hire. “That’s very difficult to do, and raise awareness of teen pregnancy. The you get around them.
I’ve only seen a handful of people do that.” innovative ads gained national attention, “Heather has changed everything about
Because Serve doesn’t charge for its and more importantly, got teens across the how we operate,” Mueller says. “Every time
creative services - the only bill the client city talking about the issue. we have a problem where someone tries to
pays is to cover production costs - it’s often Aldrich herself went out to gather stop us, she overcomes all of the obstacles,
considered by nonprofits with minimal opinions from Milwaukee teens about a lobbies the right people, and the campaigns
budgets as a means of reaching the masses. particular bus shelter ad. The results would succeed.”
The United Way of Greater Milwaukee be both surprising and gratifying. Aldrich says it’s true. “I feel like I’m
has no shortage of community support, but “As we were filming them, that ad part lobbyist,” she says, explaining that all
the wide variety of causes it endorses means triggered memories of our other ads. That’s outdoor advertising - a main component
funds are quickly spread thin. In 2006, the exactly what we set out to accomplish. It of many Serve campaigns - in the city
organization released a landmark report, “If was awesome to see it happen in their heads of Milwaukee needs approval from the
Truth Be Told,” regarding the rising teen and then start a conversation about it right Milwaukee County Board of Supervisors’
pregnancy rate in Milwaukee. As a result there.” transit committee. And when looking at
of the report, a Teen Pregnancy Oversight Getting through to teens is tough some of Serve’s ads, it’s clear that her path
Committee formed to begin making enough for parents, but for advertisers, to success is riddled with adversity.
concentrated efforts toward lowering the getting through to the skeptical Gen Y set For Aldrich, the first step to winning
Milwaukee teen pregnancy rate - and they is nearly impossible. Luckily, Aldrich is not people over is to meet with the right people.
reached out to Serve for help. concerned about obstacles that stand in her Before Serve’s teen pregnancy campaigns
A major component of the efforts that way. It comes back to her philosophy - it’s began, Aldrich landed meetings with
followed were Serve campaigns to combat not about the obstacles themselves, but how committee members by saying she was a

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“If I had to point to my most
important lesson learned, it’s
that rejection is an opportunity.”

they take for granted - and all because they

were confronted by something that could
not be overlooked.
This is certainly a powerful technique.
However, it’s the personal stories real people
share that really pack a punch. When
Aldrich is able to convince someone to
share his or her story, sometimes a small,
but meaningful gesture will follow - and
that’s when Aldrich knows she helped make
a difference.
In 2009, a mother who had spoken
publicly about the tragic story of her shaken
baby contacted Aldrich. The woman’s
neighbor recognized her and stopped her to
say she thought of the campaign every time
she was at a breaking point with her infant.
“I forwarded that to everyone who
volunteered on that campaign,” Aldrich
And while small gestures do bring her
great joy, and while her campaigns regularly
meet and exceed the expectations of Serve’s
clients, Aldrich does not consider herself
citizen concerned about the rising teen uncomfortable enough to avoid your impervious to criticism. Considering the
pregnancy rates in the city. campaign. But Serve is confident that gravity of some of the causes she works with,
And several years later, despite some their tactics, when applied to non profit Aldrich faces a daily battle maintaining
controversy and initially reluctant board campaigns, will move viewers enough to
an attitude of professionalism, energy
members, the campaigns can be considered take a second look and reconsider. In the
and creativity that seems to be just the
a success: Recent data from public health world of non-profit advertising, in which
right combination for clients. Despite her
officials shows that Milwaukee’s teen soft music and sepia-toned video footage
pregnancy rates are dropping, even in the previously dominated, Serve’s in-your-face success, she still battles the same insecurities
face of a bleak economy. tactics changed the game. many women struggle with deep down.
Some critics say Serve’s ads are too Take the “How Can You Sleep?” “I am no stranger to self doubt,” she
much, but Aldrich disagrees. campaign mentioned earlier. Pathfinders confesses. “That’s where working for a cause
“It’s worth the risk of offending,” she had been struggling to make Milwaukee every day helps…It’s bigger than me and
says. “We’re not talking about making less residents care not only about homelessness, my self-doubt.” She also has some advice to
money. We’re talking about saving lives. but homeless teens specifically. share with women who don’t have the same
Isn’t that worth it?” Thanks to the campaign that turned good fortune of finding their dream jobs.
Dan Magnuson, president and CEO heads - including that of the police chief - “Hold on to each accomplishment. Even
of Pathfinders, agrees. “In order to get Milwaukeeans were forced to wonder how if it’s just a successful birthday party for
people’s attention, you need to make them they could ignore a freezing teen sleeping at your kid,” she says. “We allow ourselves to
uncomfortable,” he says. their feet. It was a provocative campaign not feel bad about our mistakes [but we need]
In commercial advertising, the last because of the images, but because it made to hold on to … the smaller successes and
thing you hope to do is make people people recognize the comfortable lifestyles let them fuel future success.”  19

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Name: Heather Aldrich
The Curb Quiz
Nickname: I always wish I had one. I’m open to One thing I could not live without is my:
ideas! a. iPhone
b. Betsey Johnson purses
c. Veuve Clicquot Champange
One cause I’d love the chance to work with: Adult all the above!!
d. ________________________________
the Marchesa Luisa casati in a
I’d love to play ___________________________
When I’m stressed I listen to: 70’s funk (Rick James,
Funkadelic, Parliament)
The accomplishment I’m most proud of is:
My two kids Meghan and Drew
The thing I miss most about Milwaukee when I’m
away from home: Family
The best advice I ever got: “If you tell the truth you
don’t have to remember anything.” Mark Twain
If I weren’t executive director of Serve, I would:
a. be a roller derby girl
b. move to New York and start my own business My favorite place in Wisconsin is: My family’s estate
c. spend more time on my trampoline nestled in the blue hills of Northern Wisconsin
work for a neighborhood organization
d. ________________________________
for at risk youth ________________
________________ In five years I want to be: Well traveled

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Back to
Racine-based beauty retailer Upurea
is making green glamorous
{ cailleyhammel | photos by lukaskeapproth } 21

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hey say beauty is only skin deep - but the cosmetics rashes and irritations, among other conditions. It’s also hotly con-
women use are not. As a matter of fact, some say the tested whether such chemicals have connections to cancer.
average woman who uses makeup on a daily basis ab- If you’re curious about what’s lurking in your lipstick or mois-
sorbs about 5 pounds of chemicals every year, includ- turizer, you can call Upurea or bring the product into the store.
ing sodium lauryl and steralkonium, among others. Compound- Upurea staff will assess the product’s ingredients and tell you if they
ing the potential danger: a study in the U.K. also found that many pose any risk. However, Cuttress said people typically don’t need
women use more than 20 beauty products a day, and nine out of much convincing before making the switch.
10 apply makeup beyond its expiration. And another study found “Once people start using the natural products, the organic prod-
that between all of the cosmetic products a woman uses, she applies ucts, they really do see a big difference,” he says.
515 different synthetic chemicals every day. To add to the all-natural argument - all products carried by
If that makes you feel a little like a test tube, you’re not alone. Upurea are cruelty free.
Sales of natural beauty products – that is, products that contain
no synthetic chemical ingredients – have increased in recent years, From Europe to the World Wide Web
thanks, in part, to consumers’ growing interest in all things green. Upurea was born in 2006 when life partners Hefferon and Cut-
One company leading the charge is Upurea, a Racine-based retailer tress returned from a 4-year-long stay in Berlin working in the me-
specializing in all-natural beauty and personal care products. The dia industry. While overseas, the two fell for the European lifestyle
4-year-old company is campaigning on two fronts: helping - and the natural products that were popular there.
to spread the green gospel and prove that an eco- “We really saw how trends and things evolved over there before
lifestyle doesn’t have to be granola. coming over here typically a few years ahead of time,” Cuttress says.
After returning to Toronto to be closer to family, Hefferon and
Why go green? Cuttress discovered North American stores lagged behind their Eu-
According to Upurea CEO and ropean counterparts - the personal care products they were hooked
co-founder Michael Hefferon, the on were nowhere to be found.
skin absorbs more than 65 per- “If we’re having a hard time, then potential consumers were fac-
cent of what is applied to it, so ing the same obstacles,” Hefferon says.
it’s important to know what’s They converted the 800-square-foot building toward the back
in your beauty products. In of their Toronto property into offices and launched the Upurea
the case of Upurea, every in- website. Initially the company sold 12 lines of personal care prod-
gredient is 100 percent natu- ucts, including Trilogy, a New Zealand-based natural skin care line,
ral and in most cases organic, and Kimberly Sayer, a botanical-based line of skin care products.
as well. Makeup would hit the website the following year. Currently, Tril-
“Your skin is really absorb- ogy and Kimberly Sayer are the top two lines both at
ing what nature intended,” says and at the Racine location.
Bradley Cuttress, Upurea’s vice While Hefferon and Cuttress were a little nervous about div-
president of operations and co- ing into a new enterprise, they were confident the green cosmetics
founder. movement would catch on in the states. It didn’t hurt that they had
Hefferon and Cuttress say potential previous business experience while working together at the televi-
long-term consequences of mainstream sion and film production company Hefferon founded in Berlin.
cosmetics and personal care products can include To get the ball rolling, Hefferon and Cuttress spoke to family
and friends about the benefits of the all-natural products they used
in Europe. By the time they moved back, people were beginning to
think green.
“It was a lifestyle decision we had made and kind of touted to
friends and family even before we did move back, so that shift or
transition here was already taking place before we started a com-

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pany - just on a much smaller scale than what it’s become now.”
Little did they know how in demand they would become.

European flair - in Racine

After a year, Upurea’s sales soared by 600 percent, and the cus-
tomer base shifted as well. Sales were initially 100 percent Cana-
dian, but by the second year, 75 percent of sales were from U.S.
customers. Looking to broaden their presence in the States, Hef-
feron and Cuttress expanded their offerings to include 35 brands
before moving operations to a retail location - in Racine.
Admittedly, part of the motivation was personal. Hefferon, a Ra-
cine native, needed to be closer to his mother to care for her.
However, Racine had a few advantages as well. Operational costs
are substantially lower in Racine than in cities like Chicago, or even
Milwaukee. In addition, Racine’s geographical location in the Mid-
west makes it easy for Upurea staff to send purchases to each coast
in a matter of days.
Regardless of where the shop was located, Hefferon and Cuttress provide a similar tool for other natural care companies.
were a little nervous. A brick-and-mortar location gave them the “We just felt like if we could help some of these smaller startups
opportunity to define the Upurea experience – a tall order for any become more known and get their product out there a little more,
company moving from web-based operations to a physical store. we’d probably have a lot more great products on the market than
The goal, Hefferon says, was to give shoppers “something that what are available today,” Cuttress says.
our website itself can’t convey: What is Upurea? What is the experi- Also slated for 2011 is a green beauty network, an interactive site
ence?” for Upurea customers and green beauty lovers to read up on the lat-
That experience, they decided, needed to be green. They in- est trends, learn tips for leading a green life and connect with other
stalled bamboo floors, energy-efficient lighting and shelves made users. The goal, Hefferon says, is to share knowledge about green
from reclaimed materials. Walls were painted with low-emissions beauty products and promote the idea that “green beauty can be as
paint. The finishing touch? A garage-door at the front of the space glamorous and sexy as its conventional counterparts.”
that, during Wisconsin’s warmer months, leaves the entire store The duo is also looking into expanding Upurea’s retail holdings.
open to curious passersby. They envision corporate offices in major cities like New York, Los
“It’s one of those environments that people come in and go, ‘I Angeles and Chicago, and retail stores in the suburbs.
came in because I felt like I needed to be in there,’” Hefferon says. While Hefferon and Cuttress may have a lot on their plate right
To many, the store’s modern ap- now, they are thrilled by the success of Upurea and are excited to
pearance was enough to fool see where it can go. But for now, Racine has been treating them
them into thinking they were well.
somewhere else entirely. “Well, the Kringle is really good here, I will say that,” Cuttress
“A lot of people, when says.
they come into our store,
say, ‘Well, this feels like I’m
in New York, it feels like I’m
in San Francisco, it feels like
I’m in Toronto or London, it
doesn’t feel like I’m in Racine,”
Hefferon says with a laugh.

Going green, globally

Upurea may only be 4 years old, but Hefferon
and Cuttress are preparing for some major addi-
tions to the Upurea family in 2011.
First is an online green beauty marketplace in the
vein of, the website that allows users to buy and
sell handmade and vintage items. Hefferon and Cuttress want to

23 23

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24 CURB | 2010

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modern day
When two people love each other and decide they want to
have a baby, a stork safely delivers their bundle of joy into
their arms. For some parents, there is truth to this fable.

{ jessekoehler | photo by jenaschleis }

Lori picked up the home pregnancy test Saturday night, but another couple but later sought custody of the child. More recently,
knew she shouldn’t take it until Sunday morning, just to be sure. surrogacy has cropped up in a spate of TV shows and movies,
The next day, she took the test, and waited. After two minutes, the including the 2008 comedy “Baby Mama,” which pairs Tina Fey, a
word “pregnant” appeared in the window. Lori was thrilled. successful businesswoman in her late 30s who desperately wants a
Her husband was excited, too, if a bit bemused. child, with Amy Poehler, a woman she meets through a professional
“Congratulations?” he said. “Is that what I’m supposed to say?” surrogacy service.
The pregnancy was a new experience for both of them. It wasn’t Surrogacy services play matchmaker between surrogate mothers
because Lori had never been pregnant; in fact, she and her husband and intended parents. Mary Murphey, program director of the
have two beautiful sons. But this time was different. Still full of Surrogacy Center in Madison, has worked with women and men
elation, Lori grabbed the phone to share her morning news. She from all over the world to help them realize their dreams of being
didn’t call her parents, or her best friend. She called the two people parents. For Murphey, intended parents looking to use a surrogate
she knew would be even more excited than she was: the newly are victims of a sad paradox.
conceived child’s biological mother and father. “You spend most of your reproductive life – think about this –
… trying not to get pregnant. Then when you do want to get pregnant,
For many people who lived during the 1980s, the term you think it should be easy,” she explains. “Sex becomes a job, and
“surrogacy” recalls news coverage of Mary Beth Whitehead and the it’s not fun anymore.”
bitter battle over “Baby M.” Whitehead, who was the biological Founded in 2002, the Surrogacy Center follows strict vetting
mother of the child, contractually agreed to carry the baby for procedures. Before being matched, intended parents, surrogates 25

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and their partners take personality tests and undergo psychological one Wisconsin statute mentions surrogacy, mandating that the
evaluations to determine if they are emotionally stable enough to surrogate’s name appear on the child’s birth certificate pending legal
shoulder the challenges of surrogacy and pregnancy. The center action by the intended parents. Once the child is born, the surrogate
also uses these tests to match intended parents with surrogates who and the intended parents appear in court to have the intended
share similar views on sensitive issues such as abortion. parents deemed the legal parents. Gapen and Bodi then use the
“The ideal surrogate comes in here and says, ‘This is not my baby. existing law of paternity to argue that the intended parents are the
I don’t have to raise it, so I will agree with whatever the intended legal parents of the child based on their biology (if applicable) and
parents want,’” explains Murphey. “Ultimately it’s the surrogate’s intent – hence the term “intended parents.” After this is done, the
choice because it’s her body. If there is any risk to her whatsoever, child is issued a new birth certificate with the parents’ names on
they will terminate the pregnancy.” it, and the old birth certificate with the surrogate’s name on it is
The center also requires all potential surrogates have children destroyed.
of their own. This ensures they have a healthy track record for Many states and various countries have completely illegalized
pregnancy and will not be at risk; it also plays a psychosocial role paid surrogacy because of cases like Whitehead’s. As a result,
in detaching surrogates from the children they carry. Surrogates do women and men travel thousands of miles to take advantage of the
not have to be married but must provide evidence of a supportive openness of Wisconsin’s law. Margaret Klein and her husband live
home environment. in New York City, but their hopes of having a child brought them
According to Murphey, using a surrogacy service has several to Wisconsin and the Surrogacy Center’s doorstep.
advantages. It gives intended parents access to lawyers, medical ...
professionals and psychiatrists to ease the process and prevent Klein, 51, discovered she was infertile during her first
custody disputes. The Surrogacy Center also has a high success rate: marriage. When she married her second husband, the couple
85 percent of surrogates become pregnant when two embryos are began considering adoption. This halted after they came across a
used in the implantation process. Newsweek article about surrogacy.
Because Wisconsin is one of the most surrogacy-friendly states “We read about surrogacy and decided that if it was really a
in the country, the center attracts hopeful parents from all over viable option that it was way more appealing than adoption,” Klein
the world. This is largely due to what attorneys Carol Gapen and explains. “Simply because we could utilize my husband’s biology –
Lynn Bodi, co-owners of the Surrogacy Center and founders of his genetics. So we could have at least half of the equation a little
the Law Center for Children & Families call a “lack of law.” Only bit more in our control.”

Lori, a hairstylist and mother of two, is

pregnant with her first surrogate child.
Photo by Lukas Keapproth

26 CURB | 2010

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Within a few months, Klein and her husband found themselves
in Wisconsin standing face-to-face with a surrogate couple with
whom they had been matched. At first hearing about the process,
Klein says, she found the whole thing rather bizarre, and fretted “Surrogacy is definitely
over meeting her surrogate. The meeting, however, relieved
Klein because she realized the surrogate and her husband were reshaping and helping to
normal individuals who wanted to help others build a family. The
culmination of this giving, of course, takes place at the birth of the form the modern version
“All of the sudden we were the parents. So it would be the exact of what is considered to
same thing if I had given birth. The baby was in the hospital room
with us and we learned all about how to take care of him.” be a family.
Kristina, 36, of Stoughton, Wis., is currently in the process We are a family.”
of becoming a surrogate for the third time. During her second
surrogate pregnancy, she carried a child for a couple that had faced
seven failed in vitro fertilizations of their own, as well as a failed still get them off to school and get them in bed at night.”
adoption. They were looking for a win. There is a common misconception that money plays a big role in
“They’d been through a lot,” says Kristina, who asked that her a woman’s choice to become a surrogate, but that is usually not the
last name be withheld. “When I got the positive result with their case. Surrogacy through the Surrogacy Center costs about $75,000,
little boy, I was so happy for them. I called them up, and they were which is split, roughly, three ways: $25,000 covers medical costs,
just elated. That was a really great feeling.” $25,000 covers legal services as well as the center’s services, and
When asked about her choice to be a surrogate, Kristina says she $25,000 covers the surrogate’s fee (although the surrogate sets her
was drawn to the process after hearing stories of women’s willingness own fee, which the intended parents must then agree to cover).
to help others in such a personal way. As a veteran surrogate, she Murphey says a woman who wanted to become a surrogate
now has her own heartwarming tales, including giving birth to solely for monetary reasons would not be accepted into the program
twins. because she wouldn’t possess the healthy, stable mindset needed to
But Kristina’s choice to be a surrogate hasn’t always been easy for take part in the process. Surrogates are not compensated for the
her two biological daughters, now ages 9 and 12. baby; their fee is given in exchange for the risk they incur while
“I remember my younger daughter going to school and saying, carrying someone else’s child.
‘My mommy’s having a baby but she’s giving it away,’” she recalls “What they are doing is priceless,” she says.
about her first surrogacy. “That was hard, but now they understand, Every intended parent who comes to the Surrogacy Center
they enjoy seeing the couples… I wouldn’t have continued on if it carries with them a different story, such as uteruses lost in childbirth,
would have upset them.” complications due to cancer, or numerous failed adoptions. The
... center also works with same-sex couples who wish to have children,
Thirty-nine-year-old Lori, the Lodi, Wis., woman who since some adoption agencies in the U.S. and elsewhere do not
discovered she was pregnant in August, decided to become allow gay and lesbian couples to adopt children.
a surrogate for many of the same reasons Kristina did. She also “Sébastien” and “Matt” have been together for more than six
enjoyed being pregnant with her two biological sons, and wanted years and knew that they wanted to start a family. As a gay couple
to help other women who had not had the same opportunities. “To living in France, their options were limited. Both 41, the couple
me, being pregnant, that’s the easy part,” she says. was nearing the French legal age limit for adoption. French law
Lori’s current pregnancy is her first time acting as a surrogate, also penalizes paid surrogacy with fines of up to 250,000 Euros and
and while she won’t give birth until May, she’s already considering three years in prison – thus their need for anonymity. The couple
doing it again. Two family members, however, do not share her heard about the Surrogacy Center through word-of-mouth and
excitement, and have told her they don’t understand how she can began the process.
“give up the baby.” “When it doesn’t work, it’s just crushing,” Matt says about two
To this, Lori says, “But this is not my baby.” initial failed pregnancy attempts with a surrogate. “It was a real
This detached mentality allows her to stay excited, not for herself, emotional rollercoaster until we were finally pregnant on our third
but for the Michigan couple she is helping. Besides questions from attempt.”
family members, Lori also fields queries from friends, who want to In August of this year, the couple’s surrogate gave birth to twins.
know how much she’s getting paid. Both men recognize the important role that surrogacy played in
“That is the guilty bonus of this all, because it didn’t cost me a giving them a family that they couldn’t have had otherwise.
dime to have my children,” she says. “But it’s a win-win. I can help “There are so many configurations [of family],” Matt says.
them get the child they want and it’s like a part-time job for me. I “Surrogacy is definitely reshaping and helping to form the modern
can help my family out without working nights or weekends; I can version of what is considered to be a family. We are a family.”  27

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{ nategessner | photos by lukaskeapproth } 29

Curb.Magazine.Final.indd 29 11/22/10 9:52 AM

Rock 'n' roll isn’t a boys' club anymore. know, others had the same desire.
Beth Kille is no stranger to the Madison
Women and girls are flocking to new rock camps, music scene. She was the front woman for
the energetic Midwestern rock band Clear
validating their riffs and beats and proving you’re Blue Betty for six years and three albums,
never too young – or too old – to rock. and received a Wisconsin Area Music In-
dustry award in 2008, along with seven
Madison Area Music Awards. Kille spent a
brief stint in Houston between 2008 and
2009, working on her solo career, and then

returned to Madison, recorded a six-song
ehind the door of a sound- er each other and bring out the confidence EP and won four more MAMA awards.
dampened room, the five in us. It’s awesome to see women bring out Then she stopped to take a breath or two.
members of Wicked Edge their inner diva.” Soon after, Kille realized breathing
smooth the rough edges of Ladies Rock Camp may be all about would have to wait. She had an idea to start
their first song. They’ve been women rocking out, but it all started with a a Girls Rock Camp, which she mentioned
a band for less than 48 hours, and they are little girl who wanted to drum. to Scott Meskin, lead guitarist in Madison-
nonchalant but sharply focused. They hone based Bonobo Secret Handshake (Kille’s

in on the song they’ve written to perform husband plays percussion in the band).
at the High Noon Saloon the next day, on n 2007, Wisconsinite Halle Pollay Kille and Meskin contacted the national
instruments two of them had never touched tried to send her daughter, Sarah Girls Rock Camp Alliance, who told them
before they met one day earlier. Corbin, who was then 9, to Girls there was already a Girls Rock Camp in
“It’s got balls. No, it doesn’t have balls. Rock! Chicago. To her dismay, the Madison. They were surprised – pleasantly
It’s got ovaries.” camp was full and Corbin was put surprised. Soon Kille joined forces with Pol-
In between practice takes of their brand- on the waitlist. The following year, Pol- lay, a move Pollay says cemented GRCM’s
new single “Turn Away,” vocalist Sarah lay sent in another application. Waitlisted future success.
Whitt jumps up and down, unable to con- again. She tried a third time, to no avail. “She’s a force of nature in music in this
tain her excitement. The 36-year-old dis- Undiscouraged, Pollay started thinking town,” Pollay says. “Between the two of us
plays the animation of a rocker half her age, outside the box and inside the borders of – my skills from the administrative side and
absolutely delighted to unleash her words her state. her skills from the
and voice to the universe. Unapologetic. “My whole musical side – have
“Rock ’n’ roll is a lot of fun,” she says. family has a musi- made the camp, re-
“It’s sort of like this reckless abandon thing, cal background,” ally, I think one of
and I thought it’d be really neat.”
Whitt and her bandmates are at day two
of the first Ladies Rock Camp Madison, a
Pollay says. “And
I’m a musician
and songwriter,
“It’s got balls. the best in the coun-
Pollay and Kille
grown-up, weekend edition of Girls Rock
Camp Madison. Open to women ages 19
so I thought,
‘Why am I not
No, it doesn’t garnered the atten-
tion and support of
and older with a desire to rock, the camp is
designed to give neophyte rockers the op-
doing this here?’”
Pollay con-
have balls. It’s friends, family and
businesses. Pollay
portunity to try something new.
With the instruction and direction of
tacted the inter-
national Girls got ovaries.” attended the GRCA
meeting in San
an enthusiastic group of local female musi- Rock Camp Al- Francisco, and was
cians, the campers take instrument lessons, liance and began asked to teach at
form a band, write an original song and organizing her Girls Rock! Chicago
perform it live for their friends and families own Girls Rock (since Pollay was
at the High Noon Saloon, a 400-capacity Camp in the Madison area. The first week- now teaching, they got Corbin off the wait-
venue on Madison’s east side. Along the long camp was held the summer of 2009 list). Kille contacted High Noon Saloon
way, they make new friends and build self- in Viroqua at Pollay’s home. Thirteen girls owner/manager Cathy Dethmers about
confidence. ages 9 to 13, applied and all were accepted. holding the end-of-the-week showcase at
“Music, a lot of the time when you think They formed three bands with the help of her venue. It was the first time Dethmers
about it, it’s really male-driven,” says Dani- five instructors and 10 volunteers. Deemed had heard of Girls Rock Camp, but she says
elle Brittany, a local singer-songwriter and a success by all those involved, Pollay and the partnership was a no-brainer.
LRCM instructor. “This allows women to friends had gotten the Girls Rock Camp “Now that music programs are being
be women, be around women and empow- Madison drumbeat rolling. Little did she cut so drastically in schools, it’s even more

30 CURB | 2010

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important that there is some other kind of
musical outlet for kids,” Dethmers says.
“Especially for girls, who I think a lot of
times – by their families or peers – aren’t
necessarily directed toward more rock in-
The second Madison-area Girls Rock
Camp was held in June 2010 in a former
music store. The rented space was the per-
fect place for girls to let loose – a large,
empty retail floor with 10 soundproof prac-
tice rooms.
It was a huge success with 32 girls, seven
bands, about 25 instructors and more than
10 volunteers. Pollay and Kille were thrilled
– the camp had potential for phenomenal
1 And during the one-week-long girls’
camp, the women noticed something: The
campers’ moms wanted to rock, too.
“So many people were dropping their
kids off, saying, ‘I wish I had this when I
was young,’” Krista Rasmussen, a GRCM
instructor, recalls.
Those parents got their wish.
Pollay teamed up with the Madison
Music Foundry, a recording and rehearsal
studio, to host the inaugural Ladies Rock
Camp Madison in October 2010. Now,
young girls wouldn’t be the only ones chan-
neling their inner Bikini Kill.


nside the Madison Music Foundry
is a maze-like warren of practice
rooms. On this particular Saturday
afternoon, each door opens to a
2 room of women, grabbing the rock
world by the cojones and refusing to let go,
twisting them like volume knobs cranked
to 11.
Behind door number one, seven camp-
ers stand in a circle. Their attention is fo-

1. A recent $10,000 grant helped

GRCM obtain the gear they need.
In the past, Pollay and other instruc-
tors used their own instruments and
2. Campers rank their three top in-
struments and are guaranteed one
of these picks.
3. Some instructors perform with
bands, filling in missing positions and
lending support so campers can be
in the spotlight. 31

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The Dohrn sisters
and their band-
mates celebrate
victory at the High
Noon showcase.

cused on Anna Vogelzang, a Madison A major seven while belting out a powerful “It seems like a weird idea to me,” she
singer-songwriter, who balances a keyboard vocal melody. Nothing slows Kille down. says, making a face.
on a wooden stool. Vogelzang leads a vocal Heading down the hall, it’s a shame this Despite Kira’s hesitation to rock with
warm-up. Ten women practicing lip trills isn’t a game show – it’s easy to guess what’s her mom, she admires what her mother is
sound like a chorus of mermaids – notes behind door number four. Instructor Nicky doing. And Dohrn is glad to be in a band
bubbling up from pursed, pulsating lips of Sund leads the beat on her own drum set with her sister, finally taking time to do
otherworldly women of the sea. while Rasmussen keeps time with a cow- something for herself.
Down the hall, seven bassists huddle to- bell. A couple of the women with sticks “Driving my children from one place to
gether for a lesson from instructors Laura seem more confident than others, but that the other, laundry, grocery shopping,” Beth
Detert and Connie Jordan. Seven bass play- may be due to the intruders in the room. says. “None of those things, I don’t miss any
ers in one room seems like a recipe for di- Camper Cathleen Dohrn says to the pho- of them today.”
saster, but through the patience of Detert tographer over the sound of the skins, “This

and Jordan and the determination of the is a lot harder than it looks.” Before leav-
campers, these women will become masters ing the room, Dohrn playfully throws in a he first Ladies Rock Camp
of disaster – picking and plucking, creating drum fill. Sund smiles. Madison comes to a close
a low-toned thunderstorm. Everyone breaks between instruction with a spectacular showcase
Behind door number three, Kille sits and practice. Beth Dohrn, Cathleen’s sister, at the High Noon Saloon.
front and center, surrounded by three sits with her daughter, Kira Dohrn Jones, All the bands take the stage
campers with guitars. Her ebony acoustic- who is 14 and a GRCM camper. Beth triumphantly – their sons, daughters, sig-
electric shines, illuminated by studio lights. Dohrn is master of ceremonies and board nificant others, co-workers, friends and in-
Behind her beautiful guitar peeks a five- president of GRCM and LRCM, but today structors screaming like teenage girls seeing
months-pregnant belly, a pale blue t-shirt she plays the role of camper. Dohrn says the the Beatles at Candlestick Park. After all the
stretched taut over the swell of her stomach. whole family is somewhat musical now, jok- women are done rocking, they’re positively
She is the image of patience and grace—al- ingly suggesting the idea of a family band. glowing – and not just because of the stage
most saintly, if a saint could strum a mean Kira is not amused. lights.

32 CURB | 2010

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Emily Jones, bassist of Wicked Edge, re-
flects on the experience. She is certain she
will do it again.
“The women who are running it are all
excellent,” Jones says. “There really is a good
feeling of ‘We want you to come in and take
where you are and go as far as you can with
it. We’re gonna give you some tools to put
together a simple but rockin’ song.”
A live show fanatic and now the key-
boardist in Wicked Edge, Kris Huehne is
also convinced she’ll revisit LRCM.
“It was the most fun thing I’ve ever
done,” she says. “It’s just the experience of
a lifetime.”
Cathleen Dohrn, Now or Never’s drum-
mer, has a similar idea as her sister about the
family band.
“I went to my kids and said ‘Dude, we
gotta start a band,’” she says. “It was incred-

On the road
ible fun, not only being with my sister and
niece, but with this great group of women.
I have a newfound appreciation for the
with Anna Vogelzang

he likelihood of a “Dohrn
Family Band” remains un-
{ lizaburkin | photos by erikaholmquist }
clear, but the world may not

be ready for a hard rock ver-
sion of the Partridge Family, nna Vogelzang is a cliché, and she knows it. Her gorgeously emo-
anyway. Teenagers will al- tive folk songs are inspired by her Kerouac-esque lifestyle on the
ways find a way to be embarrassed by their road as well as love lost and found. But just five seconds of hear-
parents, no matter how rockin’ they may be. ing her full-bodied, emphatic alto lilting over Americana string ar-
Sharing the stage with your mother could rangements will have you captivated. She’s not trying to be Kimya
mean the kiss of death for a high schooler. Dawson or Dar Williams. She’s just Anna.
Although the daughters of rock camp Since graduating from Carnegie Mellon University in 2007, the Massachusetts
moms might not want to share the spotlight native has been building a steady following in the Midwest music scene. After
with their parents, one thing is for certain – spending a year and a half in Chicago, she relocated to Madison in 2008 and signed
these grown-up campers have gotten a taste with local record label, Slothtrop Music.
of rock ‘n’ roll and want a second helping. Taking a rare time-out from her month-long tour of the Northeast - during
Many of the women say they’ll return next which she is performing every night while also recording songs for her newest al-
year and nearly all want to switch to drums. bum - Anna discusses her travels, her music and, of course, her feelings.
Halle Pollay, meanwhile, has quit her
job as an accountant to pursue GRCM full- CURB: How did you get your start in music?
time. VOGELZANG: I was born! My whole family is in music – my mom is an opera
“It was probably the best career move singer. I grew up singing and I started playing guitar at 14. In college I ended up
I’ve ever made,” she says. “Maybe not finan- creating my own major in the school of music. It was called Creative Music Pro-
cially, but definitely spirit-wise.”  duction, which basically gave me the excuse to take a bunch of jazz classes. I got to
learn jazz guitar and do sound engineering. I ended up doing two projects where
I made my first two real albums in the studio lab at school and they counted for
credit. I kind of made the singer-songwriter degree.

Visit for info

CURB: You have a really impressive discography. Four full-length albums and three
on the next Ladies Rock Camp EPs in five years is incredibly prolific. How often do you write?
Madison VOGELZANG: As much as I can … being on the road fuels a lot of it for me. It’s 33

Curb.Magazine.Final.indd 33 11/22/10 9:53 AM

sort of a double-edged sword which destroyed the railway
because being on the road is system in the States. But it cre-
where the experiences come ated, I think, a very American
from and they make you want experience, which is the road
to write, and yet you’re on the trip – the idea that you can
road and so busy so there’s no drive across the country and get
time to write. It’s a weirdly hard to another ocean … it’s such a
question. I’m always writing, romantic way to see the coun-
but I sit down and write songs try. I’ve been to so many cities
either when they come natu- that I would never have seen
rally, or when I decided I need and there are still so many left I
to give myself a project to do,
would love to play in.
which is quite often. I signed
with Slothtrop Music in Octo-
CURB: Your songs are also self-
ber of last year, and that lit a fire
described as “songs about feel-
under my ass.
ings.” Are you a very emotional
CURB: On 2007’s The Things person, or do you get all the
That Airplanes Do you have emotion out while writing and
two songs called “Pittsburgh” then chill?
and “Philly.” Are you particular- VOGELZANG: It’s a little of
ly inspired by places you visit? both. For example, last night
VOGELZANG: Yeah, for sure. was our last night as a trio be-
Traveling has been so helpful cause my fiddle player had to
for me, particularly on that al- leave today, so it’s just gonna be
bum. Since then, I’ve still done me and my cello player. And I
a lot with travel. After Airplanes was getting really weepy on the
there was an EP called Nesting train. The whole idea behind
that was basically about liv- “songs about feelings” is that so

A Rocker with Soul

ing in Chicago and moving to much of folk music is kind of a
Madison. And the next record joke, right? It’s all people sing-
after that was Paper Boats, and ing about their feelings and it’s
even though there’s a lot of ship like, how many more people
(and blue hair)
and sea references, it also ended can we listen to singing that
up being very inspired by spe- song about losing someone? So { lizaburkin }
cific places. for me, even on the really seri-
ous songs, there’s a lot of hu-
CURB: I love the map of the mor. The songs are emotional.

U.S. you have as the back-
They get a lot out and it is super
ground for your website and arri Daley is a Madison staple. For the past
cathartic for me, but I am emo-
MySpace. You also categorize three years, the 27-year-old singer has lit up
tional beyond the songs too.
your music as “Americana.” I the Madison music scene with her shows at
But it’s usually in a funny way.
know this sounds strange, but Funky Mondays at the Frequency. Perform-
are you very patriotic? ing as part of the Clyde Stubblefield Show
CURB: The “Bad Romance”
VOGELZANG: I really love - Clyde Stubblefield being known for his years with James
being able to see the country cover on your MySpace is pretty Brown in the late ’60s - she wows her audience with her wild,
the way I do. It’s tiresome … hilarious. If you could have one soulful voice and commanding stage presence. And the elec-
especially because I’m on the artist cover one of your songs, tric blue hair doesn’t hurt, either.
road right now, I’m right in it. who would it be? But if you saw her three years ago, you’d see an entirely
But the cool thing about this VOGELZANG: Ooh, that’s different woman.
job is that you’re on a constant hard. I guess it’d have to be the “I got to the point when I was 25 going on 25 that I real-
road trip. I was actually hav- Mountain Goats. It would be ized that anything that I ever wanted was slipping through my
ing a conversation the other great if it was a dude, especially fingers because I was too afraid to take it,” she says. “I was too
day with someone about how because so much of my music is afraid of criticism, too afraid of what other people thought,
we put in all these highways, lady-centric, it’d be great.  too afraid of being booed off stage.”

34 CURB | 2010

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“People would
like my voice
but wouldn’t
remember my
name. I was just
another blonde
girl, brunette
girl, black-
haired girl”

Karri Daley rocks out at the

Frequency in Madison

It’s not as if Daley wasn’t talented - it’s “Clyde said, ‘Hey, you know you’re get- With blue hair and a newfound confi-
quite the opposite. Daley first started sing- tin’ real good. I wanna give you a chance. I dence, Daley took the stage with the Clyde
ing at age 3 when her mom, a writer, played wanna hire you. Would you like that?’ And Stubblefield Show and never looked back.
guitar for Karri and her sister, Aryn, to sing I said, ‘Yeah! Are you kidding me?’” She not only won over her new bandmates,
them to sleep. Despite no formal training, And thus a performer was born - al- but also the audiences she entertained. “She
Daley set herself on the path toward a ca- most. When shedding her shy way of life has a way of connecting with the audi-
reer in music. But something set her back - three years ago, Daley wanted to change in ence. People just love her,” says guitarist Joe
her shyness. While Daley performed in bars a big way. That’s when the blue hair became Wickham. “And women too. Usually they
and coffeehouses, she had no stage presence part of her life and an integral part to her get jealous because she’s the hot girl singer,
and went entirely unnoticed. identity.
but she just wins everybody over.”
When she was 20, Daley met her sound “People would like my voice but
And now, she’s hoping to win everyone
engineer fiancé Jaimie Doering, who for- wouldn’t remember my name. I was just
over with her own original album, set for
tuitously began working for Stubblefield. another blonde girl, brunette girl, black-
release in early 2011. “They’re songs that I
Daley took on lighting. It wasn’t too long haired girl – even if I dyed it bright pink
didn’t just come up with out of my head
before Stubblefield himself noticed her. or bright red it didn’t matter, it was all the
“When I first met Clyde, he said, same,” she says. just for the sake of writing a song, they’re
‘Who’re you little girl? I hear you can sing,’” That’s when she settled on blue. “I knew all genuinely from the heart,” she says. “I
she says. “I decided to get up and sing a it was very unusual-looking, which is ex- strongly believe it’s therapeutic.”
blues song with him all nervous and shaky, actly what I wanted. Not only because it’s None of Daley’s success would have
but they thought I was cute and they let me fun and I like it - and I really do like blue happened were it not for the epiphany she
do it every now and then.” -but I really was doing it for marketing,” had at 24. Not only does she believe in it,
As time passed, Daley pushed herself she says, giving her neon locks a twist. “So but also she espouses to everyone she meets,
to open up more on stage. After about now if people don’t remember my name, “Life is too short to be shy so get out there
three years, Stubblefield offered her a deal. they sure as hell remember I have blue hair.” and just take it.”  35

Curb.Magazine.Final.indd 35 11/22/10 9:53 AM

is too many
One family, one life and
the devastating toll of drunk driving

Motherhood can be a game of numbers. Brittany Kilar, 17, the oldest of the Ki-
How many children do you have? How old lar children, saw her numbers in miles. On
are they? How many miles did you drive the evening of Sept. 2, she was in Elkhorn,
this week between practice, piano and play- Wis., with her swim team. As they filed
dates? into the locker room, her coach’s husband
On the evening of Sept. 2, Mary Kilar, approached her and said she had to leave
mother of four, faced her numbers. “I had with him immediately. While packing her
four of my family members going in differ- things, she received a call from her mother.
ent ambulances, and I had to choose which “She was yelling, ‘There was a car accident!
one to go in ... Thinking about your entire Trey is fighting for his life! Be strong and
family being wiped out, one of the things pray hard.’”
that is horrific about it is choosing.” After traveling 52.6 miles, Brittany felt
... her heart race upon arrival at Waukesha
Eileen Jaskolski, commonly referred to Memorial Hospital. Nurses escorted her to
as “Grandma J,” counts her blessings, num- a “quiet room” where she would wait to hear
bering three children and seven grandchil- more. A social worker entered the room and
dren whom she talks about constantly. On began to explain what happened but was
the evening of Sept. 2, she watched televi- interrupted. “My mom came in crying and
sion at her Sussex, Wis., home when the was saying, ‘He took my baby!’ When I saw
phone rang. Eileen answered to hear her her and heard her say that, I just started
daughter, Mary, uttering the words she now crying even harder. Because I knew that my
hears over and over. “Mom, I need you to 6-year-old brother was dead.”
be strong. Mike was hit by a drunk driver. ...
I’m in an ambulance and Treyton is fighting For each of these women, the numbers
for his life.” come down to one thing: one less son, one
... less grandchild, one less brother. They are

{ sammyganz | photos by lukaskeapproth }

36 CURB | 2010

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Mary Kilar at Treyton’s grave, days after what
would have been her son’s seventh birthday. 37

Curb.Magazine.Final.indd 37 11/22/10 9:53 AM

not alone in their grief. Last year in Rosie found a way to get Kindyl out of her since the crash. Luckily, friends driving
Wisconsin, 238 people died and nearly seat, but they could not reach Treyton, who back from the game stopped to offer help.
4,000 were injured in alcohol-related sat slumped over, as if he were sleeping. “I went into director mode. I asked that
crashes. To those who knew Treyton “Kindyl was screaming, and Rosie was one go in an ambulance with Kindyl, that
Kilar, the numbers don’t matter. One is screaming, her leg hurt. I was trying to the paramedics keep Mike and Rosie to-
too many. For his family, what matters is comfort them, trying to talk to Trey. I was gether and then I rode with Treyton because
a choice, the choice authorities say one overcome from what I had been hit with he was most serious.”
man made to drink and drive. and started to pass out.” Mike signaled to Treyton never responded – at 9:42 p.m.,
On Sept. 2, Mike Kilar watched Brian Bilitz, the man whose property they the hospital pronounced him dead. Mike –
volleyball at East Troy High School, landed on, for help. Brian led Mike to a immobilized from the accident with broken
cheering for Whitewater’s teams with clear place on the ground to lie down. As neck bones in vertebrae C6 and C7, a bro-

“I often struggle with what he must be going through

because I know that he didn’t intend to kill a little boy.”
his two youngest children, Treyton, 6, soon as a police officer arrived, Mike called ken collarbone, and a fractured sternum –
and Kindyl, 5. On the court, his wife, out to him, “You need to get to my son, he had to say goodbye to his only son through
Mary, assistant-coached the Whitewater needs help.” a mirror held up by his friends. Grandma
varsity team, and Rosie, his 16-year-old, ... J held a phone to Treyton’s ear so Mike’s
played with the JV team. When both Ten minutes after her family left the vol- parents in Illinois could tell him they loved
games ended, Mike rounded up Rosie, leyball game, Mary headed to her car and him. She remembers saying her own good-
Trey and Kindyl to head home while started driving home. Noticing an accident byes to Treyton. “He had no visible marks
Mary stayed behind to finish collecting on the road ahead, she pulled over on High- on his face. He did have a tube in, but no
stats from the game. way 20 to contact her family. After several bruises on his face. It was like we could just
Mike and Rosie sat in the front of calls and texts went unanswered, she parked pick him up and take him home.”
their minivan, with Treyton and Kin- to walk over to the scene. As she closed the The hospital generously let the Kilars
dyl directly behind them. At 8:10 p.m., car door, her phone rang to confirm what spend as much time as they wanted with
Mike crossed the intersection between she already suspected, “Your family has Treyton before taking him to the coroner.
State Highway 20 and County High- been in a terrible accident.” “Finally at about 5 in the morning, I went
way N. At that second, police say Scott “I walked across the street to find Mike to [the hospital staff] and said it will never
Dragotta came down Highway N in lying on the ground with Kindyl. He said, be enough for [Mary], she’ll never want to
a full-sized Chevrolet Suburban and ‘Go to Trey, he needs you.’” Mary jumped leave him, so I think you’re going to have to
plowed into the driver’s side of the Ki- through the car window to reach Trey, his tell her it’s time,” says Grandma J. “He was
lar’s vehicle. Officials say Mike could door still too damaged to open. A police starting to be so cold … She had crawled
never have seen Dragotta coming. officer had Trey’s blonde-haired head stabi- into the bed with him and held him.”
The impact sent the car flying into a lized in his hands. She talked to Treyton, as- When she left that bed, Mary’s numbers
telephone pole and onto a nearby lawn. suring him that Mom is here and loves him. changed forever. She lives each day focusing
According to the police report, Dragotta Finally, the officers and paramedics took on her three living children and preserving
said he drank three or four beers – his Treyton out of the vehicle through the back Treyton’s memory. Her 5-year-old daughter
blood alcohol concentration registered hatch, the rest of it too crushed to find a asks questions of a teenager, “Is your car
at 0.191, more than double Wisconsin’s clear opening. safe? Does it have airbags?” and sometimes
legal limit of 0.08. Four ambulances waited at the scene, isn’t accepting of the answers. “Well, the air-
“The whole car just exploded from ready to transport the Kilars 17.7 miles to bags didn’t keep my brother safe.”
the inside. My first sense of smell was the nearest hospital. Still not knowing the “That’s hard as a mom, trying to put
that the car was on fire. I was talking extent of the injuries her family members that safety net back on your children and
to Rosie, saying, ‘We gotta get the kids endured, Mary had to choose which to go make them feel safe when something out of
out of the car,’” Mike recalls. They des- in. One ambulance held her terrified, but my control happened to them,” Mary says.
perately tried to free Treyton and Kin- fully conscious, 5-year-old. Another held “Our children who are living need us right
dyl but could not open the back doors. her 6-year-old, who had not responded now. What we are doing right now is going

38 CURB | 2010

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Mike Kilar touches his son’s recently
to affect them for the rest of their lives and with how people characterize what hap- dug grave. In the background, his wife
to be frank, we could really mess that up.” pened to Trey. To her it was not an “acci- and youngest daughter draw a smiley
face in the dirt for Trey.
Mary’s three daughters are not her only dent” but a decision that could have been
kids – she has a whole school of them. As avoided. driving cases prosecuted in Walworth
the principal of St. John the Baptist School Rosie felt at fault for Treyton’s death County this year. At an initial hear-
in Jefferson, Wis., Mary is a role model to because they would not have been at that ing, Scott Dragotta walked in without
children in preschool through eighth grade. spot in the road if they hadn’t gone back for once taking his eyes off the ground.
In the aftermath of this tragedy, she says the something she left behind. Shame filled his face and his shoulders
students have helped her heal. “They know “We have so many ‘what ifs’ in this,” hunched into his body under a loose,
what they can do right now is to show each Mary said in response. “What if we had left beige jail jumpsuit. This is the first time
other kindness and caring and love.” early? What if we had left later? What if we the Kilars have seen Dragotta since that
They have gone far beyond that to honor hadn’t come tonight? Who is at fault?” night.
Trey. The school council came together, in- “That man,” Rosie said. With each step he took, Mary’s heart
spired by how Treyton taught them to treat “Yes,” Mary said, “for the choices he raced faster. As he sat down next to his
one another, and had each student write a made.” attorney, she raised her hands to cover
“caring card” with something Trey would That choice is a number itself, totaling her face and sobs burst out. At her side,
have done. One card is read over the an- 44,000 convicted in Wisconsin last year for Mike sat, tears steadily streaming down
nouncements each morning. having made the decision to drive drunk. his face. Behind them, rows of friends
These anecdotes, and the hundreds of That figure pales in comparison to the 26.4 and family wept audibly.
notes they’ve received about Trey, empower percent of Wisconsinites who admitted in After a few short minutes, the hear-
the Kilars. “We aren’t going to disappoint the 2008 National Survey on Drug Use ing was over, but the impact lingered.
him. We want to stay true to him. We want and Health that they drove under the influ- Walking out of the courtroom, every-
to stay true to our other kids and protect ence in the last 12 months – a number that one was silent. Only after descending
them for what their future holds.” dwarfs the survey’s national average of 15.1. two flights of stairs, rounding a corner
Part of this involves staying true to the ... and coming out of the door did some-
cause of Treyton’s death. Mary struggles The Kilar crash is just one of 367 drunk one finally speak. 39

Curb.Magazine.Final.indd 39 11/22/10 9:53 AM

“That was so surreal to see him.” be for him. They have a goal: to spread a the Kilars’ efforts to raise awareness of
“Seeing him, the thing that struck message about drunk driving and to honor the destruction and devastation that
me was it looked like somebody I could Treyton’s memory. That goal is being met comes from driving drunk. Several com-
be standing behind at the grocery store every day through plans to build “The Trey- munities and schools have held sporting
or being at some event with,” Grandma ton Kilar Field of Dreams.” events, concerts and fundraisers to spread
J recalls. “I often struggle with what he Treyton lived and breathed baseball. this message and generate donations for
must be going through because I know Since he was 4 weeks old, he was rarely the field. His story even motivated a high
that he didn’t intend to kill a little boy.” found without a ball in his hand. While school student to create a local chapter of
Dragotta, 44, faces six charges, in- most children cling to a security blanket or Students Against Destructive Decisions
cluding one count of homicide by in- stuffed animal, Treyton found comfort in a – 89 students attended the first meeting.
toxicated use of a vehicle and two counts plush ball with an elastic band around it. ...
of hit-and-run causing injury. Police be- Treyton’s love for baseball inspired many, Drunk driving demands that Wis-
lieve Dragotta hit another vehicle min- and Mary and Mike hope to carry on his consin examine the numbers. With the
utes before crashing into the Kilars. legacy with the field. “Our dream is to build highest drunk driving rates in the nation,
Over the next year, he will be tried something in his honor where thousands of Wisconsin endured 6,429 alcohol-relat-
and could be sentenced to up to 41 kids are going to be able to come and really ed car crashes last year, more than half of
years in prison. The Kilar family wants believe in dreaming big and achieving those which caused injury.
consequences, but they’re not focused dreams,” Mary says. Treyton never lost his first tooth, and
on counting his years behind bars. The proposal for “The Treyton Ki- he never made it to his third day of sec-
“If we have any emotion left after we lar Field of Dreams” is estimated to cost ond grade.
are drained and beaten, it’s not going $450,000 and involves a completely fenced “There are all these nevers that he nev-
to be spent on hatred,” Mary says. “We in 225- to 250-foot youth field equipped er had a chance at,” Mary says. “When
have to turn that back into loving each with concrete block dugouts, bleachers and people make these kinds of destructive
other and staying strong in our faith and a scoreboard. decisions, you are not just taking a life.
strong in our family. If there is anything If funding allows, the field also will have You are taking the future of that life.” 
left, give it back to your family, give it a restroom, a concession building and light-
back to Treyton up in heaven.” ing. Construction for the field began in Oc-
Mike Kilar holds a photograph of
Believing he is looking down on tober at Starin Park in Whitewater. Treyton fishing. The boy was so eager
them, they strive to be the best they can “Play for Trey” has come to represent to cast that he hadn’t even changed out
of his pajamas.

40 CURB | 2010

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John Stauffer and Myron Backus

Countless lives were saved by penicillin during World

War II, and thanks to University of Wisconsin research,
a method was developed to mass produce the antibiotic.
By the end of the war, the cost of the drug dropped
from $20 to three cents.

University of Wisconsin–Madison scientists continue to

lead the way in improving our health. Here, researchers
are studying how we may prevent birth defects and
manage cancer treatments.


Gabriela Cezar, College of Agricultural and Life Sciences 41

Image_Ad_Health_CURB.indd 1 11/11/10 11:36 AM

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Curb.Magazine.Final.indd 42 11/22/10 9:53 AM

pol•y •am•or•y noun \pä-lē-a-m -rē\ e
1. the state or practice of having more than
one open romantic relationship at a time.
2. Non-monogamy is shunned in America
because of its association with polygamy
and swinging. But in a world where some
social standards don’t change, polyamorists
are challenging preconceptions about
relationships and love.

{ jonahbraun }
bout five years ago, Ashe and Boone wanted something that would be relevant to us and people our
Dryden decided they wanted age; we wanted a community for discussions and support, not for
more out of their relationship. finding partners,” Boone says.
The love life that once propelled So, in January 2008, Ashe, Boone and Miller started their
the two to marry had become own group, Coming Out Poly, which is geared toward their own
virtually nonexistent. Monogamy demographic but open to anyone who is interested in or currently
just wasn’t working, so the couple living a polyamorous lifestyle.
searched the Milwaukee area for “We wanted to start a group specifically for younger individuals
discussion groups about open and couples that were going through the really hard parts of being
relationships. polyamorous that usually go along with being new to it,” Miller
But instead of finding a community for discussion and support, says. “If people are honest with themselves, they probably have an
the mid-20s couple ended up at swingers’ parties, filled with inkling of an interest in the community.”

45-year-olds cruising for sex. “It made us really uncomfortable,” ...
Boone says. “I wanted to have a place to educate folks about how to he group, which began as discussion group, has
[enjoy] more open, trusting, communicative relationship[s].” transformed into a full-fledged support resource with
Boone and Ashe didn’t want to sleep around. They wanted to weekly meetings, mailing lists, social events and additional
be polyamorous. Polyamory – not to be confused with polygamy support online that enables ongoing discussions. Coming Out
– essentially means having more than one steady, romantic Poly attracts polyamorists who have been in the community for
relationship at any given time. A polyamorous individual might years as well as people who have never been in a non-monogamous
have a primary partner, as well as secondary and tertiary partners. relationship before. Miller believes the group allows those who have
According to a study conducted in September 2009 and cited in little experience in the poly community to connect with and ask
Newsweek, there are 500,000 polyamorous households in the U.S. questions of people who can offer them guidance. “It’s a safe, open
... space for people to bring up issues and get advice from others that
Boone and Ashe abandoned the swingers’ parties, and soon have gone through the same situation,” she says.
Boone began seeing Lyndzi Miller, a writer and call center worker. For people like Julie Richardson, a 33-year-old sex educator
Shortly thereafter, Ashe found a boyfriend. But Ashe, Boone and from Milwaukee, being a part of the poly community allows her to
Miller were still frustrated by what they perceived as a lack of be more honest with her husband, as well as herself. Before joining
resources for polyamorous people in Wisconsin. They wanted to the group, Richardson struggled to find happiness in her marriage.
find a group where they felt safe expressing their feelings about “I felt like I could possibly cheat to find some happiness,” she
open relationships and experiences dating multiple people. “We says. “I told him that something wasn’t right, and in discussions we 43

Curb.Magazine.Final.indd 43 11/22/10 9:53 AM

“I think we
“To me, polyamory has the same values as monogamy,” she
says. “We just make the conscious choice to have more than one

experience the
relationship at a time. We still treat our partners the same, we don’t
do anything that is much different from monogamous people. We
still have to pay rent and go grocery shopping and deal with jobs

same issues, the and taking care of a family.”

While that may be the case, many polyamorists don’t feel

same troubles and

comfortable being open with others about their lifestyle. Richardson
says she doesn’t tell people about her second partner to protect

the same joys.”

herself from discrimination. She feels she is unfairly grouped with
polygamists and swingers, and she argues the polyamorous lifestyle
is misunderstood, leading to marginalization.
“I feel like I have to live a double life,” she says.

any people who practice polyamory maintain it isn’t so
realized that monogamy might just not be for us.” different from monogamy – it just involves more people.
Like many in the poly community, Richardson also struggled “I think we experience the same issues, the same troubles,
to find the right support group for her husband and herself. She, and the same joys [as monogamous people],” Boone explains.
too, experimented with swinging, which she described as “a bad “We just have to deal with them with more than one person and
fit.” It wasn’t until she had an actual relationship with another man work to communicate about a lot of things.” Communication is
that she really feel a sense of fulfillment in her love life. Ironically, essential for all healthy relationships, he says, noting that the lack
Richardson believes having the opportunity to have a relationship of trust that can exist among monogamous couples doesn’t occur in
with another person helped save her relationship with her husband, polyamorous relationships because there is no reason to lie to your
who is also actively dating in the poly community. partner. “Everyone knows what everyone is doing.”
“I think my husband feels less pressure,” she says, explaining Coming Out Poly currently meets once every week. And while
that whatever she finds lacking in their marriage – be it emotional the group doesn’t go as far as to offer counseling to those confused
or sexual – she can find with her second partner. “It takes some about their relationship preferences, Miller says the organization
stress off our relationship in general,” she says. gives people opportunities for self-discovery, whether they choose
... to be polyamorous or not. Ashe, Boone and Miller think Coming

very path to non-monogamy is different, explains Dr. Out Poly meetings fill a niche, offering support to younger people
Meg Barker, a polyamory expert based in the U.K. who are interested in pursuing more than one romantic relationship
and co-editor of “Understanding Non-monogamies,” a – not just sleeping around.
collection of essays on polyamory. In her research conducted in “There’s a lot of misconceptions about what polyamory is, and
2005 on 20 polyamorous women and 10 polyamorous men living some people might stop by thinking we’re swingers, or that we’re all
in the U.K., she concluded that about half of polyamorous people kinksters, or just sex addicts or something,” Miller says. “In reality,
between ages 20 and 60 thought they were born that way. Others that’s not true — we’re all just very normal people that just happen
use polyamory as a means to invigorate their love lives or retain to have more than one love in their life.” 

personal freedoms within committed relationships.
“Everyone draws lines about what emotional connections it
is OK to have outside their main relationship, and what physical
contact it is OK to have,” Barker explains.
Whatever the reason, Barker argues, people are polyamorous
because they not only feel capable of loving more than one partner,
but more often than not, they need to love more than one person to
feel a sense of fulfillment in their lives. But in a world where fidelity love noun \'l e v\
to one person is the rule, Barker says the media present “polyamory 1. strong affection for another person, or
as something rather ‘out there’ that normal people wouldn’t be able
to do.” more than one, arising out of personal
preference or a feeling of desire for

or those who practice polyamory, however, having multiple
partners is, well, normal. Aside from loving more than one more emotional connection beyond one
person, Ashe, Boone and Miller say they all want the same monogamous relationship
thing: to take care of their families, have a good job and
live a normal life. In that respect, monogamy and polyamory have
much in common, Ashe explains.

44 CURB | 2010

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Because every dream job
needs a champion.


Curb.Magazine.Final.indd 45 11/22/10 9:53 AM


C two.
Chele Isaac might have a church fetish. After all, she’s owned

“I’m a little embarrassed about that,” she tells me.

But it was a need for studio space, not religious fervor, that led
Isaac – a former speed skater and sky-diving instructor – to buy her
first church in Illinois over 20 years ago. After moving to Madison
and selling her graphic design business in the late 1990s, she began
hunting for a similar space.
“I was thinking, ideally, of a factory,” says Isaac, an installation
artist who has shown work in Wisconsin, Michigan and Pennsylva-
nia. “But then I got a call about a church.”
More than a decade later, she and her husband, John Neis, are
happily settled in a former Swedish Lutheran church on the east
side of Madison. They’ve filled the cavernous Gothic Revival struc-
ture with a cheery mix of thrift shop finds, mid-century modern
pieces and works by Isaac and the artists she admires.

46 CURB | 2010

Curb.Magazine.Final.indd 46
Is there a third church in her future?
“I still get calls from real estate agents about churches,” she says.
“And I’m like no, never, ever, ever again.”

Location: Madison, Wis.

Size: 10,800 square feet
Year built: 1922
Lived there since: 1999

It’s not often you find a trapeze in a church.

I have a friend in Cycropia, the aerial dance troupe, who prac-
tices here… It seems ridiculous to have nearly 11,000 square feet
for two people and a dog, and I find myself constantly trying to jus-
tify it, karmically. I want to make it a creative space for others, not
just me… I want other people to feel at home here. So we host a lot
of events: film screenings, dinners, weddings. We’ve had fundraisers

11/22/10 9:53 AM
divine design
1. Isaac and Neis
left the sanctuary
largely intact, using
it to host fundrais-
ers, film screenings
and other events.
2. Isaac found the
Thonet chairs at the
3. The church has
two downstairs
bedrooms, but
Isaac and Neis pre-
fer to sleep in the
upstairs loft.

{ sarahkaron | photos by lukaskeapproth }

for Tammy Baldwin, Jim Doyle and the Urban League. and I’d already started tearing down the drywall, which was lime
green … And Ed comes in and says, “I wouldn’t do anything to this
What have you changed about the space? kitchen for a year.” And I was like, “You’ve got to be kidding me.”
Everything. I worked really hard on this place for the first few But he was right … He wanted us to figure out how we used
years after we moved in. I did a ton of demolition, building, paint- the space before we did anything. And I’m so happy we waited. We
ing and plastering… The kitchen was a disaster. The windows were lived with it for a year, and where we were in the beginning and
boarded up, and you’d open the lower cabinets and the inside went where we ended up is completely different.
down to dirt. There was drywall, but it only went up eight feet …
We found a giant crack in the wall and had to excavate the entire What’s been the biggest challenge about living here, from a de-
side yard. sign perspective?
Figuring out how to bring things down to a human scale. We’ve
What’s your advice for people who are remodeling? tried to find ways to make it comfortable, cozy and bright. Paint
Live in a space before you change anything. Ed Linville, the helps—painting a wall to delineate a room, for example...
architect who designed all the Food Fight restaurants in Madison, [But] I hesitate to call what I do “design”… And that’s why it’s
told us that. He came into the kitchen when it was a mess ... The hard to pull something out, because I see this weird boatful of stuff
walls were black, the previous tenants had painted the ceiling purple as one thing… but anyone else who walks in here probably sees it 47

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48 CURB | 2010

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“Chele Isaac
might have a
church fetish.”
as a bunch of little things… I hope it doesn’t seem like just
a bomb of objects went off in this building.

Do you and your husband have similar taste? Whose aes-

thetic is more represented here?
I don’t want to say this is all me, because it’s not… I
think he’s got really great taste. I would say I definitely bring
the eclecticism; I bring to the mix everything that’s asym-
metrical. Like when I put [a pair of matching] lamps at
different heights, it almost blew his mind apart ... He’s defi-
nitely got a sense of order…[but] he’s weird, too… I mean,
John came up with red rhinoceros [in the living room].
For me, objects are all about the connections between
them, so I think that’s why our space tends to be more eclec-
tic and a weird amalgam of things that all seem to hover in
the same temperature of use and patina and humor… Ev-
erything operates at a similar vibration, if that makes sense.

Has your taste changed?

I’m sort of the same person I was as a kid… [I’m] really
intrigued by the serendipity of like, ‘Oh my God, that’s the
seventh red enameled thing I’ve seen today, this is crazy’ …
There’s something about objects that map histories for me,
and it’s rare when I look at something and I can’t remember
where I got it, or the story behind it ...
I’ve often thought, what would happen if there was a
massive fire, everything gone, then what would I do? Would
I just have a room that looks like a page torn out of the West
Elm catalog? Like, a little vase with one sprig in it? I will say
this: I think I’m collecting a lot less stuff now than I used to.

How did your parents influence your design sense?

There was a mix of [antiques] amongst modern pieces
[in my parents’ home], so I’m definitely a product of them.
My parents were both artists… [and] taught us how to use
our hands, early on… When I got in trouble and was sent
to my room, I was always glad, because that’s where my art
stuff was. It was never really a punishment.

1. Isaac and Neis gutted the kitchen, and now it’s one of their
favorite rooms in the house. Isaac used acid to etch designs into
the backsplash. 2. A sunny corner in Isaac’s studio. 3. The studio
bathroom is decorated with 1970s tiles from Buenos Aires. 49

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The downstairs living room: The mid-century modern
What’s your favorite place in the house? chairs, on the left, were Isaac’s first reupholstery proj-
Places where I do a lot of reading, [like] the troll corner. And I ect. She bought the chairs for $5 each. She found the
do love the loft. Oh, but the kitchen. I like the kitchen when there blue Hans Wegner Papa Bear chair at a sample sale at
Modernica, in Chicago. The black couches are Eames
are lots of people [here], but it’s great on Sunday mornings in the Lounges. The harlequin lamps are vintage.
winter, when we’ll sit with a pot of coffee and two newspapers. You
know what I mean? It’s a ritual.  11/5/10 7:49:10 AM


703 University Ave

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Curb.Magazine.Final.indd 50 11/22/10 9:53 AM


15 0 Y E A R S



15 0 Y E A R S

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The truth behind women leaving state politics
{ joshhilgendorf | photo by jamesbream}

This is an excerpt from the full article, most gender diverse cabinet in the history Democratic Rep. Donna Seidel sits
available on of Wisconsin. next to Pasch in her office, surrounded by
But now, Wisconsin has a secret - one campaign photos and pictures of her fam-

that permeates county boards and the state ily. Like old friends reminiscing about days
y now, Sandy Pasch was used
legislature. A secret that clouds city councils gone by, the two state representatives re-
to it.
and circuit courts; a secret that’s not easy to count the challenges they have faced when
She walked up another cement
keep. And surprisingly enough, it’s available running for office in Wisconsin.
sidewalk. Rang another door-
for all to see. “The question is, ‘How will this impact
bell. Gave another smile and
According to the Wisconsin Women’s your family?’ As primary caregivers, gen-
another handshake. And then she had to
Council, women currently hold 25 percent erally, that is a question that not only we
answer the questions she’s heard time and
of elected offices in Wisconsin, the lowest ask ourselves, but the public asks that of us
time again.
number in more than two decades. as well,” Seidel says. “They don’t ask men,
“Who will watch your kids?” they ask.
‘Well how many kids do you have? How
“Who will cook your family dinner?”
But Who Will Take Care of the Kids? old are they? How are you going to handle
Wisconsin has a rich tradition of wom-
Seated at a table in one of her colleague’s this?’”
en and politics. In 1919, the state became
offices, it has been two years since Demo- It’s this double standard that is inherent
the first to ratify the 19th Amendment, giv-
cratic Rep. Pasch was on the campaign trail. in politics. But it’s not all political - Pasch
ing women the right to vote. Vel Phillips
However, the time spent knocking on doors says that in general, the public has different
became the first African American woman
and talking to strangers is fresh in her mind. expectations of women.
in the U.S. elected to a statewide office
And of course, she cannot forget the ques- “The reaction to a woman performing
when she won her campaign for secretary
tions about her role as a mother, wife and the same behavior as a man is, ‘Well, she is
of state in 1979. As recently as 2002, Gov.
politician. But she’s not the only one to face so nasty,’” Pasch says. “Some of that may be
Jim Doyle was recognized for having the
such questions. more tolerated with men.”
52 CURB | 2010

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eth Moss sits in a coffee shop, provide support for their son. However, disability spectrum, students who have
wearing a dark blue Special they weren’t going to forfeit the fight ¾ severe disabilities still tend to receive the
Olympics windbreaker, they were going to try tackling the problem majority of their instruction in the special
clutching a coffee cup between from another angle. education setting, according to Udvari-
her hands. No makeup, just Moss heard about the progressive nature Solner.
a clear blue stopwatch adorns of Madison school districts at an autism With the help of grassroots advocacy,
her wrist. Save for her short conference, and kept the location in mind Madison is now nationally recognized for its
red pixie cut, her appearance is noticeably when she searched for a school district that inclusive education practices and is a model
plain, fatigued even, despite the tiny jolt of would nurture an inclusive environment district for implementing the practice
caffeine she’s delicately sipping on. for Garner not only in elementary school, of inclusion for other districts across the
Moss occasionally glances at her but throughout high school and beyond. country. And with such a reputation, it’s
stopwatch, seeing the digital numbers no surprise that more and more families
dissolve into themselves as the time Disability simply means difference ­– like Beth Moss’ family – are coming to
between her current meeting and her Segregated schools and separate Madison.
next appointment slowly collide. Every classrooms used to be the norm for children
phrase she utters is punctuated with a light with disabilities. There were whispers I envision a world
molasses-like Southern drawl that adds a that were never heard – a population Eight years ago in Madison, a group of
sense of warmth to whatever she says. Then
again, whenever she talks about Garner,
you can’t help but feel a mother’s warmth.
The first day she brought her son,
Garner, who has autism, to kindergarten
at their neighborhood school in Oakridge,
Tenn., she felt the familiar helplessness any
mother leaving her child feels. She dropped
him off at the classroom, which opened
up to an outside courtyard. As she walked
away, leaving her nearly non-verbal son
behind, the teacher swung the classroom
door open and yelled across the courtyard,
“Beth, come and get him – I can’t get
anything done with him in this classroom.”
Horrified, she took Garner’s hand in
hers and led her son away from his first
day of school, through the crowd of other neglected and sequestered to workshops or mothers met at a coffee shop.
parents, with her head held high. Instead of institutions. Wanting to do more for their disabled
letting anger and frustration force Garner to Families in the Madison school district, children’s education, they created the
attend a nearby segregated school for other though, decided this quarantine effect Madison Partners for Inclusive Education,
children with disabilities, Moss continued wasn’t good enough for their children. They and set out to harness the district’s resources
to fight to put him in the school’s general began advocating for inclusive education, a and to spur the school administrators
education classroom. learning opportunity that allows children to invest in their children’s educations
“I literally had stomach aches when I with mild and severe disabilities to be differently.
walked into the school,” Moss says. “The taught in general education classrooms. “We were kind of beating our heads
principal made me feel like they were going “Disability simply means difference, a against the wall because we were all
way over and above what they needed difference in learning styles, a difference running into the same problems, just at
to do, but they didn’t have any kind of in the way in which you may move, the different times and maybe in different
professional development. We paid for all way you think, the way you may speak or schools,” says Lisa Pugh (pictured above),
the professional development for the staff.” the way you may communicate,” says Dr. one of the founding members. Pugh and
“He [the principal] had a two-drawer Alice Udvari-Solner, a faculty associate her family moved from Wichita, Kan., so
file cabinet next to his desk and the bottom and researcher in the Department of her daughter, Erika, who has autism, could
file was labeled ‘Garner,’” she says. “And he Curriculum and Instruction and also a begin her education in an inclusive setting
would pull it out and say, ‘this is what we national consultant in the area of inclusive by the time she was old enough to attend
do for him,’ and I would say, ‘but it’s not education. “The only way for people to school. “Madison definitely has a different
working.’” learn to interact in positive ways is to have value base for students with disabilities.”
After Garner finished third grade, Moss the opportunity to interact,” Pugh’s drive to improve Erika’s education
and her husband decided they couldn’t stay Though the intent is to include all has translated to the rest of her children,
in a school system that wouldn’t willingly children who fall on each end of the especially her eldest daughter, McKenna.

54 CURB | 2010

Curb.Magazine.Final.indd 54 11/22/10 9:53 AM

When she was 11, McKenna testified at their family can advocate, regardless of what of doing that because he’s been trained to
a Madison School Board meeting, urging the level of their disability is, regardless of do that, he’s used to it and he knows what
members to reconsider the possibility what school they are able to attend because to do. But if that had never happened for
of cutting special education funding. of where they live – gets a high-quality him, he’d have to have someone following
She participated in panel discussions inclusive educational experience and that him around for the rest of his life.”
with other siblings about the effect of they’re equipped for adulthood when they “Mom, I want to be a garbage truck
their sisters and brothers, and she won a leave the Madison schools?” Swedeen says. man when I grow up,” Garner says.
national competition for a commercial she According to John Harper, the executive And a few minutes later, “Mom, I want
created for Assistive Technology, which are director for educational services in the to be a bus driver for the Madison Metro
devices that help people with disabilities Madison school district, Madison schools when I grow up.”
communicate. only have a 5 percent separation rate, “So many options,” Moss says, smiling
“People listen to me more when I talk meaning students with disabilities are only at her son.
about [disabilities] because Erika is my separated if they provide a serious detriment Although successful inclusion stories
sister,” McKenna, now 13, says. to the classroom, with nearly 90 percent of like Garner’s exist throughout the district,
In her winning video, images of Erika disability students at the elementary level inclusive education is not met without
swimming and jumping on the family’s included. opposition. In particular, some parents
argue that including children with
disabilities in general education classrooms
hinders their child’s learning. To combat
the naysayers, Udvari-Solner nods to her
research findings that suggest this teaching
method truly assists all students involved.
“There are beneficial effects such as
increased self esteem ¾ students have the
opportunity to be generous, altruistic, to
gain a level of understanding of somebody
else’s learning style…tolerance toward
differences,” Udvari-Solner says. “These
social measures are really critical in terms of
the way we behave as human beings.”
Though Swedeen describes herself
as a “rabid inclusionist,” she shies away
from relying on this defense. Instead, she
trampoline are accompanied by McKenna’s The good fight references studies like Udvari-Solner's.
small-yet-confident voice describing Erica’s For Beth Moss and her son, life is “I do point to some of the research that
personality and their unique relationship. entirely different. Beth now serves as the shows that when kids are equipped well
The 30-second commercial ends with vice president for the Madison School and the instruction is high-quality, that
McKenna saying, “I envision a world in Board. Garner is a three-season athlete at when kids with and without disabilities are
which people with disabilities have a voice, James Madison Memorial High School, paired together… that all kids’ grades go
just like you and me. Assistive Technology and the benefits of his inclusive education up,” Swedeen says. “I think that is probably
can make that happen.” clearly show. more of a salient argument to present to
McKenna is just one in the choir of When Garner talks to his mom, he families who think it’s one group of kids
voices that is the Madison Partners for touches her shoulder or taps her hand, and against another group of kids than to say,
Inclusive Education. While the collective looks her straight in the eye while leaning ‘well your child will learn compassion and
voice fights for rights for their disabled forward to get her attention. When there understanding, and they’ll say, ‘Well, that
children, each member also has his or her is a lull in the conversation, he fills it with won’t get my kid into Harvard.’”
own motivations. quiet descriptions of Schindler elevators. Beth Moss, Lisa Pugh, Beth Swedeen
For Beth Swedeen, Madison Partners Sometimes, he cups his hand over his right and all the other mothers of disabled
for Inclusive Education isn’t just about ear to hear the sound of his voice. children definitely know how to put up
advocating for her daughter, Cara, a high “Now he’s used to functioning with a fight. But for them that comes with the
school senior at Madison West with a support, so much more than he ever could territory of being a mother.
significant intellectual disability. It’s about have without support,” Moss says. “Now “Moms, we have this ‘don’t mess with
making sure every student can benefit from he’ll be able to have a job, and he’s planning my kid’ kind of attitude,” Pugh says. “I will
inclusive education. to go to college for a couple years… He’ll fight to the death for my children in terms
“How can we ensure that every child in have support but he will live in a dorm, he’ll of helping them to get what I feel is fair and
Madison schools – regardless of how much go to classes, and he’ll be perfectly capable their right.”  55

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Reduce, Reuse, Revolutionize

The story of Milly Zantow, the Wisconsin woman who helped push the
recycling movement to the national level. { laurataubman }

ohn Muir. Aldo Leopold. Gaylord tow says. “‘We can’t have this.’” have a flawed jug come through that you
Nelson. When it comes to envi- Her refusal to accept an ever-expanding can’t use?” she asked.
ronmental leaders, Wisconsin can heap of trash sparked a national revolution. The reply: “We put it back and run it
drop some names. One woman changed the way America through again.”
But chances are you haven’t heard looked at garbage. In fact, she changed the A light bulb went off.
of Milly Zantow. very definition of “garbage.” “Aha! That was my answer,” she says. “If
“I see Milly as really one of the un- “I just knew it had to happen. Down they could recycle it in the very beginning,
sung environmental heroes of Wiscon- deep in my heart, I knew.” why couldn’t we recycle post-consumer
sin,” says Gregg Mitman, director of the material?”
Nelson Institute of Environmental Stud- Getting started But convincing companies to use re-
ies at UW-Madison. Zantow knew recycling plastic was pos- cycled plastic and politicians to enact recy-
Zantow, 87, isn’t an ecologist, a poli- sible. On a recent trip to Japan, she had cling laws was no easy task. Wisconsin leg-
tician or a professor of environmental seen bins on city streets and curbsides that islators laughed in her face. They told her
studies. She has no background in public separated plastic, glass and metal from gar- the concept was 20 years ahead of its time.
policy or science. But the North Free- bage. Zantow didn’t back down. She eventu-
dom resident knew a problem when she If she were going to solve the Sauk ally convinced Flambeau Plastic, a com-
saw one. County landfill crisis, Zantow knew she pany in Baraboo, to experiment with recy-
In 1978, the Sauk County landfill was needed to learn about the plastics industry. cling the material. But there was a catch:
overflowing, 10 years ahead of schedule. She read the plastics encyclopedia, spoke to The recycled plastic needed to be ground
Zantow recalls visiting the facility one experts and contacted companies specializ- before they would use it.
day, and watching, depressed, as plastic ing in the material. “Well, where am I going to get a grind-
bottles whipped in the wind. She called the Borden Milk Company er?” Zantow recalls thinking after she hung
“I thought, ‘This is ridiculous,’” Zan- in Milwaukee. “What do you do when you up the phone.

56 CURB | 2010

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She contacted a manufacturer that spe- telling a group of legislators that laughed
cialized in commercial plastics grinding. at her idea. Undeterred, she met with the

Green Your
When she inquired about purchasing a UW-Baraboo science department to learn
machine to recycle post-consumer plastics, how to distinguish different types of plas-
her request was met with laughter. tic using burn tests, smoke tests and water
“Oh, they thought that was the funniest weight tests.
thing they ever heard,” Zantow says. “He “I don’t think until I got mixed up in
said, ‘I just can’t imagine doing that.’ But [recycling]… that any [companies] were re- If you’ve ever bought something in a
he said, ‘I’ll do it. If you get the $5,000, cycling plastic,” Zantow recalls in “Plastics plastic bottle, you’ve probably noticed
I’ll do it.’” One Through Seven,” a 2009 documentary a little number inside a triangle on the
That mountain of money seemed even by Liese Dart. bottom of the container. Ever wonder
bigger than the landfill at the time. Zantow Soon Zantow received calls from com- what that means?
called a friend, Jenny Ehl, to propose they panies around the country, wanting to
both cash in their life insurance policies to know if certain types of plastic were recy- 1. PETE or PET
buy the grinder. She figured they wouldn’t clable. “That’s how I kept going,” she says. (polyethylene terephthalate)
need the insurance for years while the plas- As the recycling movement caught on, Typically seen on soda and water
tic bottles were immediate. Zantow realized people needed a system to bottles, food containers and
With their policies liquidated and the distinguish different types of plastic. mouthwash bottles.
plastic grinder paid for in full, Zantow and “We came up with the idea of a little
Ehl started a recycling program in 1979, imprint on the bottom of every container, 2. HDPE (high-density
known as E-Z Recycling. a little triangle emblem, with a number in- polyethylene)
“[We] felt like throwing a party when serted in it,” Zantow says in “Plastics One Found on milk jugs, detergent
we threw the first jug Through Seven.” bottles, toys and household cleaning
in,” Zantow says. The Society of the products.
E-Z Recycling was “I see Milly as Plastics Industry stan-
one of the first centers
in the U.S. – if not the
really one of the dardized the now-
iconic triangle codes
3. PVC or V (polyvinyl
only center – to recy- kind of unsung in 1988. Today they’re Used on shampoo containers,
cle plastic, newspaper, used around the world detergent bottles, pipes and outdoor
cardboard, glass, alumi- environmental to separate plastics. furniture.
num and tin. Mitman says the
Initially, the plastic
heroes of symbols “helped trans- 4. LDPE (low-density
recycling program only Wisconsin” form the way we think polyethylene)
included milk jugs. about and practice re- Typically seen on dry cleaning bags,
With the help of lo- cycling in the U.S.” food storage containers and produce
cal markets and community centers, Zan- Shortly after recycling codes were stan- bags.
tow and Ehl established drop-off locations dardized, Zantow celebrated another vic-
where people could leave old milk contain- tory: Wisconsin passed a recycling law, 5. PP (polypropylene)
ers. They told their families and friends, requiring paper, metal, glass and plastic Found on bottle tops, yogurt
and soon milk jugs piled up.“They began be collected and kept out of landfills. The containers, videocassette cases, straws
getting so full, so we knew people were as legislation came after years of lobbying by and medicine bottles.
worried as we were,” Zantow says. “But Zantow and other recycling activists.
they didn’t know what to do about it.” Zantow’s years of advocacy did not 6. PS (polystyrene)
bring her fame or fortune. Outside the en- Used on throwaway cups and plates,
A recycling revolution is born vironmental movement, her name is virtu- disposable eating utensils, rulers and
As E-Z Recycling grew, Zantow was de- ally unknown. But those familiar with her CD cases.
termined to expand the program to include story insist that she is a role model, not just
detergent bottles, shampoo bottles and for environmental advocates, but for any- 7. Other
other types of plastic. Once again, plastics one seeking to incite change. A plastic classified as seven represents
experts discouraged her, saying her project “I think what we learn is that it’s really all plastics other than the six listed
would be too labor-intensive given the va- true that one person can make a difference,” above. This may include reusable
riety of plastics involved. Zantow refused Mitman says. “This is somebody that had water bottles, sunglasses, iPod and
to give up. a real passion and commitment, and per- computer cases and bulletproof
“They’re just a different type… of plas- severed and as a result helped changed the material.
tic, and they’re recyclable,” Zantow recalls world.”  57

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The Dangers of The Brain
Cardiovascular Disease When the blood is not flowing cor-
rectly, like when a blood vessel bursts
{ kelseynelson } (“hemorrhagic”) or becomes clogged
Cardiovascular disease, including stroke, has long been (“ischemic”), a stroke occurs. In both
thought of as a “man’s disease.” In fact, the American Heart scenarios, the blood is unable to carry
Association has found that only 55 percent of women re- oxygen to the brain, causing cells to
alize heart disease is their No. 1 killer. Every year since die and the brain to become dam-
1984, more women have died from cardiovascular dis- aged.
ease than men.
By making easy lifestyle changes like increasing physical The Arteries
activity, quitting smoking and improving diet, your The arteries carry blood away from
cardiovascular risk of can dwindle. Read one the heart to the body.
woman’s story of surviving a stroke at www.cur- Hypertension, one of the most-easily reduced risk factors for cardiovascu-
lar disease, results when there is an
increase in pressure in the arter-
The Heart ies throughout the whole body.
The role of the human heart is to pump
blood to the rest of the body. It cycles The Veins and Capillaries
through a network of veins and arteries that The veins carry blood to the
carry oxygen and other nutrients to the bil- heart. They have a lower pressure
lions of cells in the body and carries waste to than arteries. Capillaries are the
the lungs, kidneys and digestive system to be center of exchange for nutrients and
removed. waste. They give cells necessary oxy-
gen and nutrients and also take away
What is Cardiovascular Disease? carbon dioxide and other waste.
Cardiovascular disease includes any type of
disease related to the heart or blood vessels. Symptoms of a Heart Attack
Blood vessels transport blood to and from - Chest or upper body discomfort
the heart through a network of arteries, veins - Shortness of breath
and capillaries. -Nausea, lightheadedness or cold
The blood carried to the body is rich with ox-
ygen and nutrients. The blood returning to While many symptoms of a heart at-
the heart carries carbon dioxide and other tack are the same for both men and
waste for disposal. women, women are slightly more
likely than men to experience back
Problems can develop gradually as the or jaw pain, shortness of breath and
blood vessels build up plaque, which can
rupture and cause blood clots to form.

If a clot forms, it can either cause a Symptoms of a Stroke

blockage at that particular site or trav- - Sudden numbness or weakness of
el through the artery to other parts face, arm or leg, especially on one
of the body. A clot that travels to the side of the body
heart can cause a heart attack; a clot - Sudden confusion
that travels to the brain can result in - Sudden trouble seeing
a stroke. - Sudden dizziness or trouble walking
- Sudden severe headache with no
known cause

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Put a ring on it?
How do you know when it's the "right time" to get married?
{ amandavoye }

n a recent episode of the getting hitched. for our age,” Kaiser says.
AMC television series In fact, one could argue that things have While that may be true, age does have
“Mad Men,” Peggy moved so much in the opposite direction something to do with it. Studies have
Olson, a bright young that young married couples are now the shown that duration of marriage is linked
copywriter at an ad agency, looks at her outliers. When a 22-year-old couple to a woman’s age at her first marriage—the
co-worker and sighs. announces their engagement, there comes older she is, the less likely she is to divorce.
“I signed the first new business since the inevitable, “Why so fast?” It is perhaps surprising, however, that
Lucky Strike left,” she says. “But it’s not “We know what we want to do with couples who marry at age 20 or older are
as important as getting married.” our lives,” Kayla Kaiser, a UW senior, says. less likely to separate than those who marry
Peggy is 26, and in the ’60s, that was Kaiser, 22, is engaged to Kyle Terpstra, 23, under 18. A 2001 Centers for Disease
pretty much over the hill. In 1960, the also a senior at the university. The couple Control and Prevention study found that
average age of marriage for women in the met about five years ago, during their senior 59 percent of women who marry under
U.S. was about 20 years old. For men, it year of high school, and plan to marry next the age of 18 separate from their partners
was just under 23. summer. or divorce within 15 years. For women
Nowadays, of course, Peggy’s mid- Neither is worried about relationship who married at age 20 or older, however,
20s singlehood wouldn’t raise an trends or marriage statistics. What’s the 15-year-divorce rate dropped to 36
eyebrow. The most common trend in most important, they say, is that they’re percent. The findings were based on a 1995
relationships is “the increasing delay of in love and feel ready to make what study of 10,847 women aged 15 to 44.
the age of marriage,” says Professor John Kaiser acknowledges is an “enormous A more recent study, conducted by
DeLamater, a relationship expert at UW- commitment.” the Pew Research Center, also found a
Madison. In 2009, women in Wisconsin The couple plans to meet with a correlation between a woman’s age at
entered their first marriage at an average financial advisor, and has already begun marriage and the duration of her marriage.
age of 25.5, while men were just over budgeting for the wedding, Kaiser says. She The 2009 study was based on findings drawn
27 years old, according to a Wisconsin is confident that with open communication from a 2008 survey sponsored by the U.S.
Department of Health study. and financial planning, she and Terpstra Census Bureau, which examined marriage
Many reasons account for this trend. will effectively manage their money. And, and divorce statistics at the state level. The
People now spend more of their young she adds, the success of a marriage depends study found that states like Arkansas and
adulthood experimenting with love and less on the age of the couple, and more on Oklahoma, where half of all brides were
careers. Social norms have relaxed, too; their maturity. age 24 or younger on their wedding day,
it’s no longer taboo to shack up before “I feel that Kyle and I are very mature also had an above-average share of divorced 59

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women. States where people marry young have to talk about it,” Quinn says. understand their finances, and learn more
also tend to have larger shares of people When Falicia Hines and her fiancé about each other and themselves, all of
who have married three times or more. planned their wedding, they purposely which deepened their bond.
Of course, many young marriages do chose an officiant who required pre-marital “I learned so much about myself after
succeed, and not just because the couple is counseling. One reason the counseling college, and those things really helped me
hopelessly in love. Chris Quinn, a licensed sessions were valuable, Hines says, is feel grounded and independent,” she says.
marriage and family therapist in Madison, because they allowed her and her now- “I am a better wife because of that.”
says constant, open communication is husband to discuss their expectations for Not everyone has a timeline for marriage
essential to the success of any marriage, communication. – or plans to get married at all. In the era of
particularly a young couple’s. It’s crucial, he “Open communication was a big topic, “Mad Men,” about 80 percent of U.S. men
says, for both partners to be able to express and we spent a lot of time talking about and women ages 25 to 34 were married.
needs and desires without fear. what our ideas of ‘open’ were,” Hines, Today, that number is 45 percent. And the
Quinn recommends young couples 27, says. “We were surprised that we had marriage rate continues to fall; between
meet with a counselor to discuss potential differing opinions on what open even 2000 and 2009, it dropped a precipitous
issues before they arise. The relationship meant.” 10 percent. Currently there are nearly 60
may have underlying problems the couple The Madison couple married in million U.S. residents 18 or older who have
isn’t aware of, and pre-marital counseling September 2010, after dating for four never been married.
can help couples learn how to resolve years. Although Hines says she fell in love Michael Gonzalez, a 23-year-old living
conflict before it happens. Unfortunately, with her husband soon after meeting him, in Madison, is one of them. His relationship
Quinn says, most couples skip pre-marital she wasn’t ready to get married at 23. status changes daily. “Sometimes I’m single,
counseling and wait until the wedding “I was impulsive, impatient, and a sometimes I’m tied down,” he says. “It all
bliss has worn off. That’s when many little selfish,” she recalls. “Figuring out depends on the day and time of the week.”
people notice characteristics about their who I was and transitioning from college Will he ever get married? Maybe, maybe
partners they didn’t see before, Quinn says. student to self-sufficient adult was an not.
Disagreements come up, and couples may experience I wasn’t really prepared for when “Let’s be honest, it’s a lot of work,
question their compatibility. I graduated.” and I’m a simple person,” he says. “Not to
“This doesn’t mean that they can’t Waiting to wed, Hines says, gave her and mention, I can’t deal with the same people
reconcile that, but it certainly means they her husband time to gain life experience, for a prolonged period of time.” 

60 CURB | 2010

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Know your milk.
Organic Valley milk comes from
The Holm Family Farm family farms near you. That means
Dunn County, WI
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They shaped Wisconsin’s history.
Anna Gibbons’ tattoo-covered body made her one
of Wisconsin’s most popular circus sideshow performers.
Gibbons earned a good living from her ink, but she also
did it for love – her husband was a tattoo artist.
Dickey Chapelle’s passion for photojournalism took
her around the world. She captured some of the most
outstanding war photos and stories of all time – and she
did it without a flipcam.
Lavinia Goodell became Wisconsin’s first female law-
yer in 1874. Her legacy paved the way for thousands of
women to make the same career mistake.
Sun Prairie native Georgia O’Keefe was one of the
most influential American artists of the 20th century. Of
her famous abstract paintings, she is quoted to have
said, “I hate flowers. I only paint them because they’re
cheaper than models and they don’t move.”
Golda Meir, who would grow up to become Israel’s
first female prime minister, immigrated to Milwaukee from
Russia when she was 8. If she were alive today, would
she nosh on knishes and kugel at Benji’s, or Jake’s?
Wisconsin legend Laura Ingalls Wilder’s masterpiece,
“Little House on the Prairie,” tells of her life in the Midwest
in the late 1800s. Unfortunately for Wisconsin, the prairie
was in Kansas. 

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