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Submitted by Pramod kumar swain Roll no-0911a24 PGDM-RM 2009-11
Under the guidance of
Dr. N.R.K REDDY Professor & Director IN PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF DIPLOMA IN MANAGEMENT POST GRADUATE
Synergy school of business Hyderabad500078
I hereby declare that this Project Report titled “Potential marketing analysis for water purifier a case of HUL pure it” submitted by me to the Department of synergy school of business is a bonafide work undertaken by me and it is not
submitted to any other University or Institutions for the award of any degree diploma/certificate or published any time before.
Name and Address of the student of Student
This is to certify that the Project Report titled “Potential marketing analysis for water purifier a case of HUL pure it” submitted in partial fulfillment for the award of the degree of
Name and Address of the Supervisor of the Supervisor Signature Date: Place: Hyderabad .Post Graduate Diploma in Management was carried out by Pramod kumar swain under my guidance. This has not been submitted to any other University or Institution for the award any degree/diploma/certificate.
TABLE OF CONTENTS
CONTENTS Page No.
1. INTRODUCTION 2. OBJECTIVE 3. THE INDUSTRY 4. THE COMPANY 5. SURVEY & OBSERVATION 6. CONCLUSIONS 7. BIBLIOGRAPHY
Approximately 80% of diseases in India are caused by water borne micro organisms. This is true in rural as well as urban India. However, awareness of health risks linked to unsafe water is still very low among the rural population. The few who treat water resort to boiling or use domestic candle filters. In comparison, the urban Indian is definitely more health conscious and understands the necessity of purifying water before it is fit for consumption. Even so, it is estimated that roughly 7% of urban Indians use non manual water purifiers. More Indians need to become aware of the importance of installing drinking water purifiers. There remains a huge untapped market. Though quite a few city dwellers still boil water, many are switching over to modern domestic water purifiers. Electrical or chemical based home water purification systems are most suitable for urban households because they require little or no manual operation and depending on the technology can eliminate biological contaminants, chemical toxins and excessive salts. The main contaminants are, however, micro organisms. UV purifiers and advanced chemical based systems deal effectively with viruses, giardia and bacteria. This is one of the reasons why UV and resin based purifiers are the most widely used water purifiers in India today. It is estimated that around 80% of urban dwellers do not purify tap water. Many of them are from the lower income strata and cannot afford UV or reverse osmosis water purification systems. They are the potential buyers of economical but effective chemical purifiers. This is the market that Eureka Forbes and Hindustan Unilever are tapping aggressively. Chemical based purifiers, Aquasure and Pureit,
That the Indian market has tremendous potential is evident from the fact that global majors such as Philips and Hindustan Lever have stepped in and are looking to increase their share of the market. The three principal players today are Eureka Forbes. The two brands are reported to be growing at 100 percent per annum. Also. Water may be purified using the following technologies: UV purification Reverse Osmosis Activated carbon filtering Distillation Ion exchange . Power and water are still scarce even in urban India. Neither do they demand continuous water supply. Both are becoming increasingly popular because they are effective and affordable. they do not run on electricity and are ideal for locations where power supply is unpredictable. Hindustan Lever and Philips.together account for 20% of water purifiers sold. we are likely to see others entering the fray. Different technologies deliver differing degrees of purity. In the years to come. HOW DOES ONE CHOOSE FROM THE PLETHORA OF TECHNOLOGIES AND BRANDS NOW AVAILABLE IN INDIA? WHICH WATER PURIFICATION SYSTEM WOULD BE BEST FOR US? The two parameters of selection here would be Degree of purification and Price.
Well. According to the U. Chlorine if allowed to remain in the water we drink everyday can have adverse effects on our health and that of our family. it may contain chlorine. fluoride. Local municipal corporations commonly use chlorine to destroy harmful bacteria and viruses in the water they supply to domestic users in towns and cities across India. it’s very likely to be contaminated again. Environmental Protection Agency 90 percent of water the world over contains contaminants. the pipes that municipal water flows through are often rusty. why can’t we just boil tap water? Well. Very few people today are fortunate enough to have direct access to pure. So why invest in a domestic water purifier. can also turn out to be harmful and occasionally even deadly. rust.Electro deionization Domestic water purifiers usually use chemical purification. . 80 percent of all diseases are reported to be caused by water borne micro organisms. yes. Boiling. Water contains not only biological contaminants. lead. Besides.S. pesticides and heavy metals. Besides. an age old method of water purification is known to kill all microbes. ultraviolet treatment and filtration. or reverse osmosis. boiling does not remove toxic chemicals and dissolved solids. boiling is time consuming and expensive because of the rising cost of fuel. because water. quite a few people we know drink it straight from the tap. clear and healthy water at its natural source. All or some of these toxins can prove very damaging in the long run. that precious fluid that is so essential for life. Do We Need a Water Purifier? Do we really need a home water purification system when others just boil water or use candle filters? And. In India. so by the time water reaches our home.
Home water purifiers available on the market today are capable of destroying or deactivating bacteria and removing toxins and suspended solids as well. typhoid. Safe drinking water protects against diarrhea. Might reduce the risk of developing certain cancers by removing chlorine. Whatever our raw water type and budget. which can cause persistent gastrointestinal upsets. some brands also use technology that retains natural minerals. it is possible for us to have water that is safe. What’s more. we are likely to find a suitable purification system to protect us and our loved ones from the hazards of consuming polluted water. viruses and pathogens such as giardia and cryptosporidium. which is known to be very harmful. We don’t always need to invest in a high-end expensive water purifier. . cholera. amoebic dysentery. the quality of water in our area and our budget should determine what purification system we select. The high priced reverse osmosis domestic water purifiers that are advertised these days are not really necessary or even advisable at many locations. Chlorine releases certain by products which are believed to be cancer causing. Water Purifiers and Health Benefits The health benefits of using drinking water filters or purifiers are significant. So. Comprehensive home water purifiers:Protect against water borne intestinal disorders and infections – purifiers eliminate bacteria. Basically. clear. and healthy and tastes great as well. The few thousand rupees we spend will prove to be a worthwhile investment in the long run. jaundice and other ailments. which are beneficial.
A suitable domestic water purifier thus has an important role to play in preserving human health. There are purification systems today that claim to destroy or deactivate 100 percent of micro organisms and remove more than 90 percent of dissolved solids. making them an non-viable investment. Effectively assist in cleansing the system by providing pure and clear water. Remove pesticides that can prove to be toxic if allowed to remain in water. silica and chromium. lead. Many chemical based purification systems leave harmful chemicals in the water. Lead in particular is very harmful and should not be ingested. Water that is acidic in nature harms the body. magnesium. cadmium. which are necessary for good health. While fluoride in small quantities aids dental health. Water with high iron content is known to cause constipation and other problems. Reverse osmosis systems that produce totally mineral deficient water have adverse effects on human health. Remove excessive salt deposits. Eliminate excessive iron and fluoride. a high concentration can damage teeth and bones. These should be avoided. Also. Retain essential natural minerals.Prevent oxidation by removing chemical toxins and heavy metals such as copper. Not all water purifiers are completely beneficial. select one that is capable of retaining essential minerals. . though. select a purifier that uses technology that removes all biological and other contaminants. If you must have a reverse osmosis purifier. The water that we drink should be alkaline. They restore the PH balance of water.
The health benefits that result from using an effective and comprehensive domestic water purifier are worth considering. a positive impression and reduces doubt in the prospect's mind." And company can plan and influence the amount of referrals in much the same way they do traditional leads. . The truth is that customers do want to give the referrals. And a bonus for company is that is an incredibly cost-effective means of generating new business! Some common misconceptions about referrals that I've heard from the peoples: Customers don't want to give referrals.it just happens on its own. The right water purifier can safeguard you and your loved ones from harmful diseases and hospital bills. It follows that the best leads are referrals from happy customers. RESEARCH PROBLEM It is a well known truism that the happy customer is a best customer. a helper or someone "in the know. settle for a brand that has a good track record in terms of equipment quality and after sales service and comes with a warranty. they won't want to take a passive approach. They like to see themselves as an authority. Finally. Once company realizes the value of referrals. You can't plan or influence referral business . there aren't enough resources for a referral process. Referral leads are almost always the best prospects because a recommendation from one customer to another provides credibility. Advertising and sales requires too much of our attention.
Sources of Leads Percentage s Customer Referrals E-Mail or Direct Marketing Internet Events Leads from Vendors Third Party Lead Generation Organizations 54% 14% 8% 7% 7% 3% . A substantial part of the business can come from referrals. they need a steady flow of new customers. The key is to provide extraordinary customer service and educate the clients and influencers to this fact. Unfortunately many businesses neglect this form of lead generation. Where & how will they come from? NEED FOR STUDY Referrals are one of the best sources of new customers. most valued source of leads is from customer referrals. In tough times a company has to get creative on ways to get sales leads. otherwise they are just leaving it to chance According to the survey results by the Chief Marketing Officer Council.New sales leads are the lifeblood of any business. and then the owners wonder why the results are so poor. Company must actively cultivate referrals. To grow their business and keep it healthy.
and other contacts for referring potential prospects to a company. OBJECTIVES The followings are the main objectives of this research/project Primary objective How to enhance referral leads from the existing customers . This report explores the key issues around the existing customer’s referrals in India and provides a much needed holistic perspective to macro and micro issues in this space. Referral marketing asks. and rewards customers. promotes.Others 8% Referral marketing is a systematized approach that maximizes the power of word of mouth. Thus an understanding into the customer’s referrals space is needed to help company give a direction to this wave of growth. suppliers.
GENERAL HYPOTHESIS Null Hypothesis (H0): There is no significant relationship between getting referrals and the factors that responsible for getting reference like knowledge of product/ service. relationship with customers and providing regular information about any new product or service . satisfaction level of customers. rewards.Secondary objectives Factors responsible for building referrals easy and profitable How to convert customers into sales people who generate new business for the company Hypothesis (A).
satisfaction level of customers. relationship with customers and providing regular information about any new product or service (B). Satisfaction level of customers H0: There is no significant relationship between getting reference and satisfaction level of customers . INDIVIDUAL HYPOTHESIS: 1. rewards. Customer’s knowledge about product/service H0: There is no significant relationship between getting reference and customer’s knowledge about product/service H1: There is significant relationship between getting reference and customer’s knowledge about product/service 2.Alternate Hypothesis (H1): There is significant relationship between getting referrals and the factors that responsible for getting reference like knowledge of product/ service.
Rewarding customers H0: There is no significant relationship between getting reference and rewarding customers H1: There is significant relationship between getting reference and rewarding customers 4.H1: There is significant relationship between getting reference and satisfaction level of customers 3. Maintaining relationship with customers H0: There is no significant relationship between getting reference and maintaining relationship with customers H1: There is significant relationship between getting reference and maintaining relationship with customers .
Descriptive research. describes data and characteristics about the population or phenomenon being studies. It is the simplest type of research and is more specific. also known as statistical research. Providing regular information about any new product or service H0: There is no significant relationship between getting reference and providing regular information about any new product or service H1: There is significant relationship between getting reference and providing regular information about any new product or service METHODOLOGY Type of research-Descriptive & Exploratory research Descriptive study is a fact finding investigation with an adequate interpretation. Identification of variables Dependent Independent variables . Mainly designed to gather descriptive information and provides information for formulating more sophisticated studies.5.
Primary Data (A).variable Knowledge of product/ service Satisfaction level of customers Rewards Getting referrals Relationship with customers Providing regular information about any new product or service Scaling technique For the measurement of variables.2. (B). Secondary Data Secondary research was done to build an in-depth understanding of the referral marketing . Nominal Scale is used which is the most widely used scale in market research.A set of questions related to the research topic was formulated. where respondents specify their response to a statement. Questionnaire:. DATA COLLECTION 1. Response for each questions included in the questionnaire has been collected from the existing customers.Apart from collecting different responses from the customers some extra information has been obtained regarding referral leads through face to face interviewing activity. Interview:.
questions. 3. 5.Information from various published resources like India stat and other research bodies were also used to validate the market figures and cross-validate the data. Questionnaire: The questionnaire is formed in such a way that the information required for the study is acquired from each item i. The respondents categories range from housewives & working women to working men who are using HUL Pure it water purifier from at least 6 months or more. Here I have used Nominal scale of measurement to measure the respondent’s responses with each of the series of the items in the form of statements. Detailed analysis of secondary information was used to arrive at the specific frameworks provided in the report. Sampling methodology: The sampling methodology used is Non Probability sampling technique-Convenience sampling (A non probability sampling technique that attempts to obtain a sample of convenient elements. The selection of sampling unit is left primarily to the interviewer) 4. Sample size: I had chosen 72 samples for the analysis. 6.e. Selection of study area: Hyderabad & Secunderabad 2. Sampling design: 1. Selection of Sample size: 72 .
Importance of Study: . managers and customers. The results obtained will give an overview of the different criteria based on which an existing customer can be used to generate sufficient leads for the company. The ultimate goal of this research is enormous with its true sense. The scope is such that the study has been conducted by taking samples from different areas. This project also helps to know how an organization works in real environment and under different market scenario. it opens the way for walking into experiences. which influence the referring behavior of customers. The study can be helpful in taking decision so as to improve the approach towards customers for getting reference and service. Physically and practically.SCOPE AND IMPORTANCE OF THE STUDY The project aims to get us out of the classroom and into the real world of companies/ competitors. The scope of the project helps in analyzing the factors. markets. For me. which depicts the overall picture. it shows the potential for the company and me.
Research is done only in some parts of Hyderabad & Secunderabad Respondents Fatigue. The survey was conducted in Hyderabad & Secunderabad area not all but only some parts have included for survey. Phone calls were used for appointments with customers. The interaction with the customers was through direct meeting. Due to shortage of time it was not possible to cover the whole areas. Researcher inexperience. The existing customers of these areas were targeted to get the full information related to the problem. . Limitations of the study Time is the major constraint in the study My Study is confined to 72 respondents.The main purpose of study is to know the referring behavior of consumers regarding HUL Pure it water purifiers. Thus the scope of the study was completed with the time and resources available.
To protect every Indian family by providing purifier water. .OBJECTIVE a.No one supplier of water purifier in India in coming future.Pure it To reach every household each and every corner of India . b.2.Hul tries people should use purifier water instead of unpurified water. c. d.
Safe drinking water. the water purification industry has not had an easy time. consumers realized that they would prefer safe water at home. thus. About a decade ago. partly because a water purifier is still not considered a consumer durable and partly because of issues of pricing. People realized that around 80 per cent of diseases in India are caused by water-borne microorganisms. But while the former was a tedious process the latter wasn't 100 per cent effective. And the consumer was only too willing to try this offering. the Indian market had just a couple of players in the water purifier market like Eureka Forbes and Zero-B. With bottled mineral water brands gaining prominence. Water purifier makers spotted this potential and launched their brands at various price points. But. Not surprisingly. . becomes a priority and this is a cue for the Rs 600-crore domestic water purification industry to step up its operations. the country has undergone many changes and one of the important ones is that people have become health conscious. too. Many were still boiling water or using domestic candle filters. various companies involved in water purification and water treatment are aggressively marketing their products.INDUSTRY In the last decade and more. low margins and technology. in spite of the tremendous potential for expansion and growth. Many other brands have entered and expanded the market since then.
The differentiating factor among various brands is the kind of technology being used. While there is no independent data on the size of this growing category. has been the dominant technology. WATER PURIFIER COMPANIES IN INDIA Eureka Forbes Hindustan Unilever Limited Usha Brita Kenstar Orpat Zero B Philips Kent Jaipan Maharaja Whiteline In the market for water purifiers. Portable versions of water purifiers are available for camping and hiking. Usha Shriram with its established Brita water purifier launched India's first digital water purifier. several others have made it to the market place. used by companies like Eureka Forbes.0001. ultra filtration membrane technology and reverse osmosis are now being used increasingly.500 crore.It is estimated that only 9-10 per cent of urban Indians use water purifiers. the Water guard Digital in collaboration with Brita GmbH of Germany. However. while Aquaguard from Eureka Forbes remains the market leader. Therefore. Sintex Industries and a several other smaller players. Water purifiers are one of the most used kitchen utilities available in India. . there still remains a large untapped market. estimates indicate that the size of the water purification industry is about Rs 1. the ultra violet or the UV technology. Water purification and Backpacking is an industry in itself in India. Up to now.
US Filter Corporation. US Filter itself was acquired by the global water giant. Pehltair. The product was expected to be highly useful for developing countries such as India. In billions) 1996-97 1997-98 1998-99 1999-00 2000-01 2. Unilever India took the purifiers to small metros. erstwhile HLL) also forayed into the water purifier business. a water purification product. It is nearly Rs 15 bn industry. The product has been developed in close consultation with CDC (Centre for Disease Control and Prevention) and USAID.80 3. Proctor & Gamble (P&G) has also been planning to launch its international brand Pur.00 5. The French water giant Vivendi Water's arm.Another company. towns and cities so that it does not remain an urban phenomenon. WATER PURIFIERS DEMAND (1). Water purifiers (residential segment) are growing at 22-25% annually.85 . Hindustan Unilever India (HUL. The latter is engaged in the business of filtering and purifying machinery for industrial units. It can be attached to the kitchen tap to purify potable water at minimum cost.50 4. Vivendi. has acquired a controlling stake in Johnson Filtration System India. with its water purifier device called Pure. with Aquaguard cornering more than 50% of the market. Ion Exchange and others. Past Year Amount (Rs. The rest is divided among Kent RO.20 5.
54 12.82 84.90 7.17 30.30% Market Segmentation (2) .14 10.86 39.2001-02 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 6.12 16.12 22.92 Market Segmentation (1) Domestic: .53 44. Future Year Amount (Rs.33 (2).75 34.95 9.41 19.70% Institutional: .18 14. In billions) 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 26.
40% Resin-based Technology: . Product Variations Off-line:.(2019-20) 16 19.Segment North East West South Share (%) 25 25 40 10 Market Growth Rates Years Growth Rates (%) (1990-90).5 Market Structure 1.(1996-97) (1996-97).(2001-02) (2000-01).8 13.30% UV Technology: .70% On-line:.4 16.(2006-07) (2006-07).8 15.(2011-12) (2011-12).60% .
Chapter -4 .
such as soaps. Kissan. Pepsodent. Knorr-Annapurna. tea. These products are manufactured over 40 factories across India and the associated operations involve over 2. Close-up. HLL's brands like Lifebuoy. Brooke Bond. detergents. ice cream and culinary products. Lux.000 suppliers and associates. coffee. Surf Excel. Fair & Lovely. branded staples. Rin. Lakme. Kwality Wall's are household names across the country and span a host of categories. Wheel. . personal products. Pond's. Sunsilk.COMPANY Hindustan Lever Ltd (HLL) is India's largest Fast Moving Consumer Goods (FMCG) Company. Clinic.
the company had launched Red . With it.000 employees including over 1. The rest of the shareholding is distributed among about 360. HLL has over 16. HUL offered 10% of its equity to the Indian public. Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.675 individual shareholders and financial institutions. In 1931. The erstwhile Brooke Bond's presence in India dates back to 1900. Hindustan Vanaspati Manufacturing Company. Presently. HLL is also one of India's largest exporters.10% equity in the company." The Anglo-Dutch company Unilever owns a majority stake in Hindustan Lever Limited.3 million retail outlets reaching the entire urban population. Unilever set up its first Indian subsidiary.Hindustan Lever Limited's distribution network comprises about 4. Soon after followed Lifebuoy in 1895 and other famous brands like Pears. began an era of marketing branded Fast Moving Consumer Goods (FMCG).200 managers. embossed with the words "Made in England by Lever Brothers". and about 250 million rural consumers. covering 6. visitors to the Kolkata harbour noticed crates full of Sunlight soap bars. Unilever now holds 52. Lux and Vim. These three companies merged to form HUL in November 1956.000 redistribution stockists. being the first among the foreign subsidiaries to do so. It has been recognized as a Golden Super Star Trading House by the Government of India. By 1903. History In the summer of 1888. Its mission is to "add vitality to life. followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
Since the very early years. HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in 1994. Unilever Nepal Limited (UNL). Pond's (India) Limited had been present in India since 1947. Lakme Unilever Limited. Kimberly-Clark Lever Ltd. clearly marked an inflexion in HUL's and the Group's growth curve. HUL and yet another Tata company. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. The growth process has been accompanied by judicious diversification. which markets Huggies Diapers and Kotex Sanitary Pads. In 1912. 1993. In 1996. to market Lakme's market-leading cosmetics and other appropriate products of both the companies. Brooke Bond & Co. started in 1991. the erstwhile Tata Oil Mills Company (TOMCO) merged with HUL. and its factory represents the largest manufacturing investment in the Himalayan . Subsequently in 1998. acquisitions and mergers. deregulation permitted alliances. India Limited was formed. always in line with Indian opinions and aspirations. effective from April 1. It joined the Unilever fold through an international acquisition of Chesebrough Pond's USA in 1986. formed a 50:50 joint venture. without any constraints on production capacity.Label tea in the country. Lakme Limited sold its brands to HUL and divested its 50% stake in the joint venture to the company. HUL has also set up a subsidiary in Nepal. HUL has vigorously responded to the stimulus of economic growth. Removal of the regulatory framework allowed the company to explore every single product and opportunity segment. Simultaneously. In one of the most visible and talked about events of India's corporate history. The erstwhile Lipton's links with India were forged in 1898. and in 1977 Lipton Tea (India) Limited was incorporated. Unilever acquired Lipton in 1972. Lakme Limited. The liberalisation of the Indian economy.
the government decided to award 74 per cent equity in Modern Foods to HUL. acquisitions and alliances on the Foods and Beverages front. with effect from January 1. Then in 1994. enabling greater focus and ensuring synergy in the traditional Beverages business. with significant interests in Instant Coffee. By the end of the year.kingdom. besides a common distribution system since 1993 for Personal Products. BBLIL merged with HUL. thereby beginning the divestment of government equity in public sector undertakings (PSU) to private sector partners. Specialty Chemicals and Exports businesses. As a measure of backward integration. benefits from scale economies both in domestic and export markets and enable it to fund investments required for aggressively building new categories. The 1990s also witnessed a string of crucial mergers. In 1993. the erstwhile Brooke Bond acquired Kothari General Foods. Finally. The UNL factory manufactures HUL's products like Soaps. 1994 witnessed BBLIL launching the Wall's range of Frozen Desserts. it acquired the Kissan business from the UB Group and the Dollops Ice-cream business from Cadbury India. The two also had a common management pool and a technology base. 1996. the company entered into a strategic alliance with the Kwality Ice-cream Group families and in 1995 the Milk food 100% Ice-cream marketing and distribution rights too were acquired. Tea Estates and Doom Dooma. were merged with Brooke Bond. in a historic step. In January 2000. HUL's entry . two plantation companies of Unilever. In 1992. The internal restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998. Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL). The amalgamation was done to ensure for the Group. Detergents and Personal Products both for the domestic market and exports to India. The two companies had significant overlaps in Personal Products.
In 2002. HUL acquired the Cooked Shrimp and Pasteurized Crabmeat business of the Amalgam Group of Companies. the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of share holders during the 74th AGM on 18 May 2007. a leader in value added Marine Products exports. It is a unique win-win initiative that catalyses rural affluence even as it benefits business. It is a rural initiative that targets small villages populated by less than 5000 individuals. Hindustan Unilever Network. HUL completed 75 years of corporate existence in India. Brooke Bond and Surf Excel breached the the Rs 1.000 Shakti entrepreneurs covering over 100. On 17th October 2008.000 villages across 15 states and reaching to over 3 million homes. there are over 45. Currently.000 crore sales mark the same year followed by Wheel which crossed the Rs. HUL MILESTONES Year 1895 1902 1903 1905 Lifebuoy soap lnched Pears soap introduced in India Brooke Bond Red Label tea launched Lux flakes introduced Achievement . Project Shakti was started in 2001. 000 crore sales milestone in 2008. HUL made its foray into Ayurvedic health & beauty centre category with the Ayush product range and Ayush Therapy Centres.2.into Bread is a strategic extension of the company's wheat business. In 2003. Direct to home business was launched in 2003 and this was followed by the launch of ‘Pureit’ water purifier in 2004. HUL acquired the government's remaining stake in Modern Foods. In 2007. HUL launched a slew of new business initiatives in the early part of 2000’s. In 2002.
000 crore mark HUL completes 75 years on 17th October 2008 . form 50:50 joint venture Group company. Prakash Tandon becomes first Indian Director. factories and Lakme Ltd. Pond's India Ltd. acquisition of the Amalgam Group Launch of "Pureit" water purifiers Company name formally changed to Hindustan Unilever Limited Sales of Brooke Bond and Surf Excel each cross the Rs 1. Surf Ultra detergent launched.. 2002 2003 2004 2007 2008 HUL enters Ayurvedic health & beauty centre category Launch of Hindustan Lever Network. Bru coffee launched 1988 1991 1992 Launch of Lipton Taaza tea.'s 50% equity in Lakme Lever Ltd.1913 1918 1925 1930 Vim scouring powder introduced Vanaspati introduced by Dutch margarine manufacturers Lever Brothers gets full control of North West Soap Company. 1996 HUL and Indian cosmetics major. 1943 Personal Products manufacture begins in India at Garden Reach Factory. Mr. Prakash Tandon takes over as the first Indian Chairman Rin bar launched.. Mr. merges with HUL. HUL recognized by Government of India as Star Trading House in Exports. HUL acquires 1998 Lakme brand. Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie. 1947 1951 1959 1961 1969 Pond's Cold Cream launched. Lakme Ltd. Fine Chemicals Unit starts production. Surf launched.
Company have always believed in the power of their brands to improve the quality of people’s lives and in doing the right thing.Company vision Unilever products touch the lives of over 2 billion people every day – whether that's through feeling great because they've got shiny hair and a brilliant smile. so do their responsibilities. look good and get more out of life with brands and services that are good for them and good for others. keeping their homes fresh and clean. Considering the wider impact of their actions is embedded in their values and is a fundamental part of who they are. A clear direction The four pillars of vision set out the long term direction for the company – where they want to go and how they are going to get there: • • They work to create a better future every day They help people feel good. satisfying meal or healthy snack. • Company will develop new ways of doing business that will allow us to double the size of our company while reducing our environmental impact. Purpose & principles . • Company will inspire people to take small everyday actions that can add up to a big difference for the world. or by enjoying a great cup of tea. They recognise that global challenges such as climate change concern us all. As their business grows.
Setting out our aspirations Their corporate purpose sets out their aspirations in running their business. organisations and environments their business touches has always been at the heart of their corporate responsibility. its commercial operations and relationships. aligned to their own Code of business . and through the various other ways in which the company engage with society. and the environment on which they have an impact. the communities they touch. wherever they are in the world.Company corporate purpose states that to succeed requires "the highest standards of corporate behavior towards everyone they work with. Continuous commitment They are also committed to continuously improving the way they manage our environmental impacts and are working towards their longer-term goal of developing a sustainable business. It's underpinned by their code of business Principles which describes the operational standards that everyone at Unilever follows. through voluntary contributions. The code also supports their approach to governance and corporate responsibility. Positive impact Company aim to make a positive impact in many ways: through its brands." Always working with integrity Conducting compnay operations with integrity and with respect for the many people. Their Business partner code. Working with others They want to work with suppliers who have values similar to their own and work to the same standards as they do.
Management Committee The day-to-day management of affairs of the Company is vested with the Management Committee which is subjected to the overall superintendence and control of the Board. comprises ten principles covering business integrity and responsibilities relating to employees. Executive directors . HUL has about 15. Company structure Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG) company.000 employees. including over 1400 managers The fundamental principle determining the organization structure is to infuse speed and flexibility in decision-making and implementation. consumers and the environment. It is present in Home & Personal Care and Foods & Beverages categories. Board of Directors The Board of Directors as repositories of the corporate powers act as a guardian to the Company as also the protectors of shareholder’s interest. with empowered managers across the company’s nationwide operations.principles.
MR.NITIN PARANJPE (CEO & Managing Director)
MR. R. SRIDHAR (Chief Financial Officer
MR. GOPAL VITTAL (Executive Director, Home & Personal Care)
MR. PRADEEP BANERJEE (Executive Director, Supply Chain)
The Executive directors are members of the HUL Management Committee as well as the Board of HUL.
Mr. Harish Manwani (Chairman )
Mr. D. S. Parekh (Independent Director )
Mr. S. Ramadorai (Independent Director )
Mr. A. Narayan (Independent Director )
Dr. R. A. Mashelkar (Independent Director )
MR.NITIN PARANJPE (CEO & Managing Director)
MR. R. SRIDHAR ( Chief Financial Officer )
MR. SHREEJIT MISHRA (Executive Director, Foods )
MR. GOPAL VITTAL (Executive Director, Home & Personal Care )
MR. HEMANT BAKSHI (Executive Director)
MR. PRADEEP BANERJEE (Executive Director, Supply Chain)
MS. LEENA NAIR (Executive Director, HR )
Brooke Bond 3Roses Annapurna Red Label Brooke Bond Taaza Taj Mahal
Home care brands
Active Wheel Cif Comfort Domex
Personal care brands
Aviance Axe Ayush Therapy Breeze Clear
Clinic Plus Closeup Dove Fair & Lovely Hamam Lakme Lifebuoy Liril Lux Pears Pepsodent Pond’s Rexona Sunsilk Vaseline Water .
Pureit is the world’s most advanced in-home water purifier. EPA (Environmental Protection Agency). giving you water that is "as safe as boiled water". 2000 Nutrition We've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition. Pureit’s unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and pesticide impurities. but also makes the water clear. It assures your family 100% protection from all water-borne diseases like jaundice. What’s more. a breakthrough offering of Hindustan Unilever (HUL). Pureit not only renders water micro-biologically safe. Pureit does not leave any residual chlorine in the output water. odourless and good-tasting. This patented technological breakthrough has been developed by HUL. Pureit. . The output water from Pureit meets stringent criteria for microbiologically safe drinking water. electricity or continuous tap water supply. diarrhea. typhoid and cholera. The performance of Pureit has also been tested by leading scientific and medical institutions in India and abroad. from one of the toughest regulatory agencies in the USA. it doesn’t need gas. This state-of –the-art engineering developed by a team of over 100 Indian and international experts from HUL and Unilever Research Centres has made Pureit possible at the consumer price of just Rs. provides complete protection from all waterborne diseases. unmatched convenience and affordability.
. We've also developed a carefully considered approach to health and nutrition. and don't blur the boundary between promotion and content. As well as excluding anything that appears to condone over-consumption in our marketing. Under our principles for marketing to children.Acting responsibly Millions of people around the world enjoy the foods and drinks we create. In addition. decent and truthful' in our communication – which include special principles on advertising to children. don't encourage pester power. Clear communication We've also developed a set of marketing principles to ensure we're always 'honest. as well as supporting the development of international self-regulatory codes for all marketing and advertising. the formulations. don't encourage unhealthy dietary habits. balanced diets and lifestyles. We will also make sure that any claims made in our marketing about any of our products are supported by scientific evidence. and the way we advertise and market our brands can potentially make a big impact on global health. we ensure our advertisements don't convey misleading messages. We aim to act responsibly and have a strong nutrition policy. don't suggest time or price pressure. or misrepresents snacks as meals. we recently agreed to voluntarily restrict all paid marketing communications (with the exception of packaging) directed primarily at children under the age of six years. So the ingredients we use. don't undermine parental influence. we also prohibit anything that undermines the promotion of healthy.
but we're being proactive through voluntary self-regulation – instead of simply reacting to external pressures. we're not only doing the right thing. only 30% of people wash their hands after going to the toilet and only 43% after changing a nappy." The statistics in developing countries are similar.We believe that by putting these principles in place. Health. but most people don't wash their hands with soap and water at key times. look good and get more out of life. Enhancing livelihoods In both developed and developing countries. At the heart of this mission is hygiene and health through hygiene." she explains. exemplifies our commitment to champion health through hygiene for everyone. "Hands are a superhighway for transmitting germs. "In the UK. our companies are active in projects that contribute to economic development. for example. So what's Hindustan Unilever doing? One of our oldest brands. HINDUSTAN UNILEVER IN ACTION (1). Lifebuoy. hygiene & beauty Unilever's vitality mission is a mandate to help people feel good. training and technology to creating new distribution channels. from sharing good practice. .
medical / health camps and pulse polio immunisation programme are also conducted in the village. animal husbandry and to educate farmers on advance agricultural practices 'krishi melas' were organized which received excellent response. Employees HUL Sankalp In its 75th year of HUL’s existence in India. such as developing technologies that utilize less energy to using carbon neutral fuels. HUL committed to enhance livelihoods under Project Samruddhi Hindustan Unilever Limited has embarked upon Project Samruddhi to create sustainable villages in Dadra & Nagar Haveli.375 hours of volunteering (3). in 2008. .Shakti: Economic development through micro enterprise Shakti was initiated to reach the massive un-served and under-served markets that cannot be economically and effectively serviced through the conventional distribution network. With the objective of improving animal health. Environment Environmental responsibility underpins our activities wherever we operate. (2). Apart from this. our employees committed to volunteer one hour for each day that HUL has been in this country which collectively meant 27.
it contains a fair amount of calorific value (ability to burn & impart heat) which can be used as fuel for burning in boilersHUL uses such agriwaste as fuel in boilers in some of its factories. nutrition & hygiene Our companies are involved in a wide range of projects designed to improve health. However. cashew nut kernels etc. Lifebuoy Swasthya Chetna Lifebuoy's Swasthya Chetna is the single largest rural health and hygiene educational programme ever undertaken in India. good nutrition and heart health. saw-dust. sponsoring sporting events and teaching people about the importance of oral hygiene. Agri waste Agricultural waste such as groundnut shells. does not have any primary use as a product & is treated as a waste. . Coconut shells. (4). A large percentage of rural population in India do not wash their hands on important occasions. These include AIDS counselling and education programmes.Ploughshare Technology A carbon reduction supply-chain project has enabled Hindustan Unilever Limited (HUL) to become the first Unilever business worldwide to be awarded carbon credits under the Clean Development Mechanism (CDM) scheme operated by the United Nations Framework Convention on Climate Change (UNFCCC). Health. bagasse (from sugarcane).
So we have to tell them the difference between two waters. This was done keeping in mind the lack of quality medical facilities available in the villages in and around Doom Dooma. It doesn’t mean that everyone purchased it . The aim was to provide free mobile medical facility to the interior villagers in Assam.Sanjivani – Free Mobile Medical Facility HUL started Sanjivani – a free mobile medical service camp in the year 2003 near its Doom Dooma factory in Assam. They are (i)M 05 -2000/- . Interested people want to see demo first then acquire it. They give positive opinion about it.High class people find high price water purifier. Education wives are more interested to purchase it. They know difference between purifier water & normal water. 5. Actually company provides three types of water purifier.SURVEY & OBSERVATION I have gone almost one hundred houses saw most people are interested towards the Pure it water purifier. But rural don’t know about how to utilize it.
Is a leading FMCG company in India and from last three consecutiveyears has shown accelerated growth in FMCG portfolio. . if hul pure it tell them about purifier water then they will understand &there is huge market in India such a huge population. Though there was some downfall in sales and profit of the company in the beginning of this decade but after that HUL has shown considerable rise in both sales and profit.(ii)Autofill -3200/(iii)marvella -6990/Among them M05 is more favorable to everyone. In my experience I would like tell that India is a such a big country & india is developing country. The future of the company is also looking bright as FMCG market in India is still expanding and so we can safely conclude that HUL will be able to secure its number one position in FMCG product. Customers in India are also spending more in FMCG as their standard of living is growing. HUL has placed itself successfully in the position of market leader in FMCG products. Conclusion: Hindustan Unilever ltd. most people are middle class they use normal water.
we found that Pureit is the market leader followed by Hindustan Unilever Ltd.HUL has also started project SHAKTI that has provided it direct reach to rural market. During the fieldwork and after intensive study it was found that main competitor of Parle is Aqua guard (Eureka forbs Ltd). According to our findings. which can be compared with Pureit. This may be considered a revolutionary step since the urban market is reaching its saturation level and there is a huge scope exploring rural market. I found many Water purifiers in the market. This will also be helpful not only increasing its market share but also fight competition. So this is the comparison with other water purifier brands. . As a conclusion I found that particularly in my provided area Pureit is really doing well and its performance is on surprising level.
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