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KEOSHA BURNS

B U R N S. K E O S H A @ G M A I L . C O M
W W W. K E O S H A B U R N S. C O M

P ROF IL E
Executive PR and marketing strategist specializing in financial services and housing industries, media
relations, crisis communications, public speaking, branding, Millennial consumer insights and digital
media.

E XPE RI EN CE
VICE PRESIDENT, HEAD OF PR FOR MORTG AGE & FINANCIAL HEALTH
JPMORGAN CHASE & CO ., N EW YO RK, NY — 2017-PRESENT
Leading all external communications for the mortgage bank and financial health initiatives across the
consumer bank. Serving as primary spokesperson for the mortgage business and financial education-
related issues, both proactive and reactive media activities. Developing and executing comprehensive
and forward-thinking initiatives to meet business objectives, elevate the brand and respond to emerging
market issues. Crafting cutting-edge campaigns to reach youth and students to develop positive
financial habits earlier in their lives, including utilizing influencer marketing ranging from micro-status to
celebrities. Specializing in speaking to audiences about financial education and first-time home buying.

DIRECTOR OF PUBLIC RELATIO N S & MAR KETING


COSTAR GROUP/ APARTMEN TS.CO M, WASHIN GTON, DC — 2016
Established a strategic vision and a comprehensive communications and marketing framework for key
commercial real estate enterprise. Managed media relations and executive communication, media
training dozens of analysts and economists to establish the organization as an authority and thought
leader on commercial real estate issues. Executed the press launch for the company’s first Super Bowl
commercial.

SPOKESPERSON/SENIO R MAN AG ER, MEDI A RELATIONS,


FANNI E MAE, WASHI NG TON, DC — 2011-2 016
In-House PR Team of the Year Award, PR WEEK: Served as spokesperson for Fannie Mae across all
areas of the business, highly skilled in oral and written communication; Advised senior leadership on
communications strategy; Oversaw media relations, developing and maintaining reporter relationships,
with local, national and international press, to garner media attention for company priorities, crisis
communications and reputation management. Managed media activities for quarterly earnings
announcements, including drafting executive talking points and responding to inquiries regarding in-
depth capital markets issues.

Establish Social Media Strategy: Helped to establish and grow social media activities, externally and
internally, including launching the Fannie Mae Facebook page; Responsible for setting an aggressive
digital strategy and content creation.
Foreclosure Prevention Spokesperson: Represented the U.S. Department of the Treasury’s foreclosure
prevention program, Making Home Affordable, setting the communications plan to garner local media
coverage for nearly 150 events across the country, as well as onsite media management and production.

MARKETING/COMM UNI CATIO N MAN AG ER


AMIA, BETHESDA , M D — 2009-2011
Responsible for managing day-to-day media relations, content creation for web, print materials and
marketing to external stakeholders; Led development of multi-platform membership marketing strategy,
including communications planning, web design, art direction, rebranding and establishing a social
media presence (Facebook, Twitter and YouTube).

COMMU NICATI ON S M AN AG ER
FINANCIAL SERVICES ROUN DTABLE, WASHIN GTON, DC — 2006-2009
Responsible for communications strategy and executing day-to-day press activities, which included
acting as spokesperson, maintaining strong press contacts, conducting interviews and developing key
messages/talking points; Project managed activities directly with membership comprised of CEOs from
the 100 largest banks, including the organization of the community service week; Worked alongside U.S.
Department of the Treasury in the development of the HOPE NOW initiative, created to address the
housing crisis in 2008, at the direction of Secretary Hank Paulson; Oversaw website content and design
for FSRound.org, HOPENOW.com and MyMoneyManagement.net; Supported VP of Public Affairs.

E DU CAT IO N
UNIVERSITY OF TEXAS AT ARLI NG TON, ARLI NGTON, TX
B.A., COMM UNICATI ONS-PUBLIC RELATIO N S, 2006
• Minor in English
• Member of Public Relations Student Society of America (PRSSA)

FE ATU RE D IN T ER VI E WS
• Feature: Refinery29, “It’s Time We Updated Our Concept Of The Traditional Homeowner”
• Profile: HousingWire, “Keosha Burns with Chase Home Lending on Reaching New Buyer Groups”
• Live TV Interview: CheddarTV, “The Myths of Home Buying Debunked”
• Video: JPMC Women on the Move, “Empowering Women’s Career Growth”

M EM BE RS HI P
• ColorComm: Women of Color in Communications & Marketing
• Public Relations Society of America (PRSA)
• Women in Housing Finance
• Washington Women in Public Relations (WWPR)