August , 2010

eReader and Smartbook Market Analysis
CON-F0993

Sridharan Subramanian Senior Product Manager
Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
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Session Introduction
► Show

the current trends in the consumer electronics industry smartbooks and eReaders and outlook for the future results of end user research

► Define

► Explore

► Overview

of i.MX application processors for the Smartbook consumer segment for tablets and i.MX508 for eReaders our approach to smartbook reference designs

► i.MX51/53 ► Describe

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.

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Agenda
►Market

trends

►Tablets
►End

and eReaders

user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A
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►i.MX

►Tablet

►Review

Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.

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& Tm. C-Ware. Flexis. Platform in a Package. Inc. Pat. All other product or service names are the property of their respective owners. C-5. CodeTEST. BeeStack. BeeKit. QorIQ. MXC. PowerQUICC. 4 . TurboLink and VortiQa are trademarks of Freescale Semiconductor. CoreNet.S. CodeWarrior. the Energy Efficient Solutions logo. Off. AltiVec. StarCore. ColdFire. SMARTMOS. Inc. and Symphony are trademarks of Freescale Semiconductor. QUICC Engine. the Freescale logo. Processor Expert. Inc.MX ►Tablet ►Review Freescale.. mobileGT. Reg. U. © 2010 Freescale Semiconductor.Agenda ►Market trends ►Tablets ►End and eReaders user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A TM ►i.

5B1 1.7 billion 66% . C-5. BeeStack. Flexis.com/products/ES_intusersv2.S. eTForecasts May 10.6 billion 2.etforecasts. Reg. the Freescale logo. © 2010 Freescale Semiconductor. Inc. Inc.6B to 2. StarCore. Off. PowerQUICC. and Symphony are trademarks of Freescale Semiconductor. Inc. CodeTEST. the Energy Efficient Solutions logo. U. 2009 http://www. TM 5 . TurboLink and VortiQa are trademarks of Freescale Semiconductor. BeeKit. SMARTMOS. All other product or service names are the property of their respective owners.5 billion In that same time the percentage of global internet users accessing the web from mobile devices will grow from 39% to 66%1 Percentage of users accessing the web from mobile devices 1. & Tm. C-Ware. CodeWarrior.6 billion 39% Global internet population 1. Platform in a Package. ColdFire. QUICC Engine. MXC.Staggering Growth in the Global Online Community From 2008 to 2014 the global internet population will grow from 1.htm Freescale.. Pat. CoreNet. AltiVec. mobileGT. QorIQ. Processor Expert.

and Symphony are trademarks of Freescale Semiconductor.. MXC. Off. Inc. Flexis. CodeTEST. mobileGT. Processor Expert. U. © 2010 Freescale Semiconductor. & Tm. BeeKit. CodeWarrior. C-Ware. All other product or service names are the property of their respective owners. BeeStack.Video and Social Networking Sites Second Only to Search ►Of 22 countries with >20M internet users1: • 95% have either a Video or Social Networking site in the top five sites (by traffic) 2 64% have both in the top five 2 • • Facebook is the top social networking app in 77% 2 YouTube is the top video site in 68% 2 • Freescale.S. TurboLink and VortiQa are trademarks of Freescale Semiconductor. QorIQ. Platform in a Package. C-5. TM . Reg. PowerQUICC. QUICC Engine. Inc. Inc. AltiVec. the Freescale logo. ColdFire. Pat. the Energy Efficient Solutions logo. CoreNet. SMARTMOS. StarCore.

Trends Favoring Communications, Consumption & Mobility
MILLIONS of Active Facebook Users

?

2007 Social Networking usage exceeds Email usage2

2008

2009 Number of Social Networking users exceeds Email users2

2010 3G+ exceeds 20% penetration2

2011 Smartphone shipments exceed Feature Phone shipments2

2012 Smartphone shipments exceed PCs shipments2

1. 2.

Facebook as of June 17, 2010 http://www.facebook.com/press/info.php?timeline CM Summit 2010 - Morgan Stanley June 7, 2010 http://www.slideshare.net/CMSummit/ms-internet-trends060710final
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Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.

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Trends Favoring Communications, Consumption & Mobility
HOURS of YouTube Content Uploaded Per Minute

?

2007 Social Networking usage exceeds Email usage2

2008

2009 Number of Social Networking users exceeds Email users2

2010 3G+ exceeds 20% penetration2

2011 Smartphone shipments exceed Feature Phone shipments2

2012 Smartphone shipments exceed PCs shipments2

1. 2.

YouTube as of June 17, 2010 http://www.cleancutmedia.com/video/youtube-statistics-2-billion-views-per-day-infographic CM Summit 2010 - Morgan Stanley June 7, 2010 http://www.slideshare.net/CMSummit/ms-internet-trends060710final
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Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.

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Rapid Growth in All Mobile Categories

18.1% CAGR

57.4% CAGR

2010

2014

2010

2014

2010

2014

Smartphones1 (in millions)
1. 2. 3.

Media Tablets2 (in millions)

Notebook PCs3 (in millions)

iSuppli June 2010, http://online.wsj.com/article/BT-CO-20100604-712780.html International Data Corporation, Worldwide and U.S. Media Tablet 2010-2014 Forecast, http://www.idc.com/getdoc.jsp?sessionId=&containerId=prUS22345010 International Data Corporation, Worldwide Quarter PC Tracker Mar 2010, http://www.idc.com/getdoc.jsp?sessionId=&containerId=prUS22247710
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Freescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.

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QorIQ. BeeStack. http://online. 2. StarCore. ColdFire. QUICC Engine. Off. CodeTEST.jsp?sessionId=&containerId=prUS22345010 International Data Corporation. Media Tablet 2010-2014 Forecast. All other product or service names are the property of their respective owners.html International Data Corporation. 10 . mobileGT. the Energy Efficient Solutions logo. CoreNet. TurboLink and VortiQa are trademarks of Freescale Semiconductor. http://www.com/getdoc.Rapid Growth in All Mobile Categories Smartbook Tablets (in millions) 62. C-5. U. C-Ware. CodeWarrior. AltiVec. SMARTMOS. Smartbooks Overall2 (in millions) Notebook PCs3 (in millions) iSuppli June 2010. Inc.1% CAGR 71. Worldwide Quarter PC Tracker Mar 2010. PowerQUICC. Inc. Flexis.wsj. http://www. Processor Expert. and Symphony are trademarks of Freescale Semiconductor. the Freescale logo..4% CAGR 2010 2014 2010 2014 2010 2014 Smartphones1 (in millions) 1. & Tm. © 2010 Freescale Semiconductor.idc. Platform in a Package.com/getdoc.S.com/article/BT-CO-20100604-712780. 3. BeeKit. Reg.idc. MXC. Worldwide and U.7% CAGR 18.S.jsp?sessionId=&containerId=prUS22247710 TM Freescale. Inc. Pat.

Processor Expert. and Symphony are trademarks of Freescale Semiconductor. TM 11 . BeeKit. C-5. © 2010 Freescale Semiconductor. BeeStack. & Tm. April 2010.yankeegroup. mobileGT. Yankey Group report “Consumers Consider Axing the Coax”. Reg. Inc. SMARTMOS. 1 in 8 consumers predicted to make the cut in the next 12 months. QUICC Engine. C-Ware. MXC. Pat. the Energy Efficient Solutions logo. AltiVec. CodeWarrior. the Freescale logo. Off. Platform in a Package. TurboLink and VortiQa are trademarks of Freescale Semiconductor. ColdFire. StarCore. Inc. All other product or service names are the property of their respective owners. CodeTEST.S.1 1.Younger Consumers Are Cutting the Cord Consumers 18 to 34 are most likely cutting TV/Satellite services in exchange for other connected devices. Flexis. http://www. PowerQUICC..do?id=53361 Freescale. CoreNet. U.com/ResearchDocument. QorIQ. Inc.

. BeeStack. Inc. ColdFire. CoreNet. TM . Inc. Pat. All other product or service names are the property of their respective owners. Flexis. Reg. TurboLink and VortiQa are trademarks of Freescale Semiconductor. CodeWarrior. © 2010 Freescale Semiconductor. QorIQ. & Tm. BeeKit. PowerQUICC. CodeTEST. C-5. Inc. the Freescale logo. U. the Energy Efficient Solutions logo. MXC.Publishing Revolution is Happening—Now Leisure Books Freescale. QUICC Engine. mobileGT. Platform in a Package. StarCore. SMARTMOS. C-Ware. Processor Expert. and Symphony are trademarks of Freescale Semiconductor. Off.S. AltiVec.

and Symphony are trademarks of Freescale Semiconductor. Inc.Publishing Revolution is Happening—2. the Freescale logo. AltiVec. TM . All other product or service names are the property of their respective owners. ColdFire. Inc. QorIQ.S. the Energy Efficient Solutions logo. U. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Reg. C-Ware. MXC. Platform in a Package. C-5. BeeKit. & Tm. Flexis. CoreNet. QUICC Engine. PowerQUICC. StarCore. CodeTEST. mobileGT. Inc. Processor Expert. © 2010 Freescale Semiconductor. BeeStack.5 Years Newspapers Freescale. CodeWarrior. Pat. SMARTMOS.. Off.

Publishing Revolution is Happening—2. C-Ware. CoreNet. PowerQUICC. QUICC Engine. BeeStack. Flexis. and Symphony are trademarks of Freescale Semiconductor. Inc. Processor Expert. Platform in a Package. TurboLink and VortiQa are trademarks of Freescale Semiconductor. CodeWarrior.5 Years Textbooks Freescale. ColdFire. Off. C-5.. mobileGT. Inc. the Freescale logo. StarCore. MXC.S. U. the Energy Efficient Solutions logo. AltiVec. BeeKit. Inc. Pat. © 2010 Freescale Semiconductor. All other product or service names are the property of their respective owners. CodeTEST. Reg. TM . QorIQ. SMARTMOS. & Tm.

The iPad Effect eReader iPad & Smartbook Tablet Each device target separate markets eReader OEMs are dropping prices to differentiate Freescale. & Tm. Reg. Inc. Flexis. AltiVec. QUICC Engine. and Symphony are trademarks of Freescale Semiconductor. BeeStack. StarCore. U. the Energy Efficient Solutions logo. MXC. Platform in a Package.S. All other product or service names are the property of their respective owners. CodeWarrior. Inc. Processor Expert. mobileGT. PowerQUICC. TM . ColdFire. Off. Pat. C-5. TurboLink and VortiQa are trademarks of Freescale Semiconductor. the Freescale logo. CodeTEST. CoreNet. SMARTMOS. BeeKit. Inc. QorIQ.. C-Ware. © 2010 Freescale Semiconductor.

QorIQ. CodeWarrior. SMARTMOS.S. the Freescale logo. BeeStack.High Prices Today with Opportunity for Exponential Growth “At what price would you consider an electronic book device/eBook reader expensive but still purchase it?” Kindle DX Sony Pocket Edition (Global Wireless) Kindle Intent to purchase among U. TM 16 . Flexis. Off. Processor Expert. mobileGT.. the Energy Efficient Solutions logo. MXC. and Symphony are trademarks of Freescale Semiconductor. Reg. U. Pat. TurboLink and VortiQa are trademarks of Freescale Semiconductor. BeeKit. © 2010 Freescale Semiconductor. CoreNet. All other product or service names are the property of their respective owners. ColdFire. PowerQUICC. QUICC Engine. C-5. AltiVec. C-Ware. Inc. Inc. online adults scales dramatically with price declines Freescale. CodeTEST. Inc. & Tm. Platform in a Package.S. StarCore.

All other product or service names are the property of their respective owners. CodeWarrior.MX ►Tablet ►Review Freescale. PowerQUICC. Off. ColdFire. the Freescale logo. BeeKit. 17 . StarCore. C-5. AltiVec. Inc. Reg. CoreNet. Processor Expert. U. Inc. MXC. BeeStack. © 2010 Freescale Semiconductor. QUICC Engine. C-Ware. SMARTMOS.S. Inc. CodeTEST.Agenda ►Market trends ►Tablets ►End and eReaders user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A TM ►i.. Platform in a Package. TurboLink and VortiQa are trademarks of Freescale Semiconductor. & Tm. and Symphony are trademarks of Freescale Semiconductor. the Energy Efficient Solutions logo. Flexis. Pat. mobileGT. QorIQ.

the Freescale logo. mobileGT. Off. Flexis. CodeWarrior. PowerQUICC. BeeKit. MXC. ColdFire. C-5. AltiVec. All other product or service names are the property of their respective owners. Inc. TurboLink and VortiQa are trademarks of Freescale Semiconductor. CoreNet. StarCore. the Energy Efficient Solutions logo. Reg.. TM 18 .Smartbook = Best of Two Worlds PC / Laptop / Netbook Tablet Phone / Smartphone Freescale. BeeStack. QorIQ. SMARTMOS.S. © 2010 Freescale Semiconductor. U. Platform in a Package. Inc. Pat. CodeTEST. QUICC Engine. C-Ware. Processor Expert. and Symphony are trademarks of Freescale Semiconductor. Inc. & Tm.

© 2010 Freescale Semiconductor. BeeStack.Smartbooks in Various Forms Freescale. mobileGT. All other product or service names are the property of their respective owners. Inc. MXC. StarCore.. the Energy Efficient Solutions logo. QUICC Engine. Flexis. U. Processor Expert. Off. TM 19 . Reg. C-5. Pat. C-Ware. the Freescale logo. Inc. CodeWarrior. QorIQ. & Tm. CoreNet. BeeKit. PowerQUICC. Inc. and Symphony are trademarks of Freescale Semiconductor. AltiVec. ColdFire. SMARTMOS. CodeTEST.S. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Platform in a Package.

U. Inc.. QUICC Engine. & Tm. C-Ware. the Energy Efficient Solutions logo. ColdFire. AltiVec.S. BeeStack. BeeKit. Inc. TM 20 . Off. © 2010 Freescale Semiconductor. C-5. SMARTMOS. Pat. Reg. StarCore. CoreNet. Flexis. the Freescale logo. All other product or service names are the property of their respective owners. PowerQUICC. MSI ASUS Joo Joo tablet with 12” screen Freescale. Inc. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Processor Expert. MXC. mobileGT. QorIQ. Platform in a Package. CodeWarrior. CodeTEST. and Symphony are trademarks of Freescale Semiconductor.The Problem With x86….

CoreNet.iPads Dominate Today – But… Freescale. Inc. mobileGT. BeeStack. StarCore. QUICC Engine. BeeKit. the Freescale logo. QorIQ. & Tm.S. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Platform in a Package. All other product or service names are the property of their respective owners.. CodeTEST. © 2010 Freescale Semiconductor. Off. ColdFire. Processor Expert. and Symphony are trademarks of Freescale Semiconductor. CodeWarrior. AltiVec. the Energy Efficient Solutions logo. MXC. C-Ware. Reg. Inc. Pat. C-5. PowerQUICC. TM 21 . Inc. SMARTMOS. Flexis. U.

All other product or service names are the property of their respective owners. Processor Expert. PowerQUICC. and Symphony are trademarks of Freescale Semiconductor. Pat.Android for Tablets Freescale. BeeKit. the Energy Efficient Solutions logo. StarCore. CodeWarrior. AltiVec.S. SMARTMOS. Off. BeeStack. & Tm. MXC. the Freescale logo. mobileGT. ColdFire. C-5. Reg. QUICC Engine. CodeTEST.. Flexis. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Platform in a Package. Inc. C-Ware. CoreNet. U. TM 22 . Inc. © 2010 Freescale Semiconductor. QorIQ. Inc.

Inc. AltiVec. BeeStack. MXC. C-5. the Freescale logo.. © 2010 Freescale Semiconductor. TurboLink and VortiQa are trademarks of Freescale Semiconductor. C-Ware. TM . & Tm. CodeTEST. QUICC Engine. PowerQUICC. Flexis. Inc. mobileGT. and Symphony are trademarks of Freescale Semiconductor. CoreNet. Pat. U.eReader/Tablet Outlook ‒ Today Tablet iPad $499-699 Cost Eink Based $149-299 eReader Time Freescale. Off. SMARTMOS.S. Inc. the Energy Efficient Solutions logo. Processor Expert. StarCore. Reg. QorIQ. Platform in a Package. CodeWarrior. ColdFire. BeeKit. All other product or service names are the property of their respective owners.

SMARTMOS. Inc. BeeKit. Inc. CodeTEST. MXC. Inc. AltiVec. Processor Expert.. QorIQ. QUICC Engine. the Energy Efficient Solutions logo. mobileGT.S. PowerQUICC. Reg. Pat. ColdFire. the Freescale logo. & Tm. Platform in a Package. TM . TurboLink and VortiQa are trademarks of Freescale Semiconductor. Flexis. U. C-Ware. and Symphony are trademarks of Freescale Semiconductor. C-5. © 2010 Freescale Semiconductor. CoreNet. Off. All other product or service names are the property of their respective owners.eReader/Tablet Outlook ‒ Tomorrow Tablet iPad $499-699 Android Tablets $299+ High Res EPD/Color $200-250(??) Eink Based $149-299 Low Cost‒US EPD <$149 Cost eReader Time Freescale. StarCore. BeeStack. CodeWarrior.

CodeWarrior. StarCore.. CodeTEST. and Symphony are trademarks of Freescale Semiconductor. Inc. © 2010 Freescale Semiconductor. Platform in a Package. Flexis. Inc. All other product or service names are the property of their respective owners. ColdFire.0 ?? Android Tablets $299+ High Res EPD/Color $200-250(??) iPad Nano (7”) $299 (??) Full Frame Rate Color $299 (??) Cost Eink Based $149-299 eReader Time Low Cost‒US EPD Low Cost – non US <$149 LCD/EPD <$99 Freescale.eReader/Tablet Outlook ‒ Future Tablet iPad $499-699 iPad 2. QorIQ. U. CoreNet. Pat. TurboLink and VortiQa are trademarks of Freescale Semiconductor. QUICC Engine. C-5. MXC. mobileGT. Inc. BeeStack. Off. Reg. the Energy Efficient Solutions logo. Processor Expert. BeeKit. SMARTMOS. AltiVec. PowerQUICC. TM . & Tm. the Freescale logo. C-Ware.S.

TurboLink and VortiQa are trademarks of Freescale Semiconductor.. C-5.S. Platform in a Package. Flexis. BeeKit. CodeTEST. QorIQ. TM . CoreNet. StarCore. Processor Expert. MXC. & Tm. © 2010 Freescale Semiconductor. the Energy Efficient Solutions logo. and Symphony are trademarks of Freescale Semiconductor. the Freescale logo. Inc. C-Ware. QUICC Engine. AltiVec. ColdFire. Pat. BeeStack. Inc.eReader Outlook High Res EPD/Color $200-250(??) Full Frame Rate Color $299 (??) Cost Eink Based $149-299 Low Cost‒US EPD <$149 Low Cost – non US LCD/EPD <$99 Time Freescale. Inc. U. Off. SMARTMOS. mobileGT. CodeWarrior. All other product or service names are the property of their respective owners. Reg. PowerQUICC.

PowerQUICC. Pat. 3G (Optional) • Screen: 6-9. Platform in a Package. QUICC Engine. CodeWarrior. mobileGT. C-Ware. C-5. Consumer feedback is that price needs to drop for continued growth Low Cost‒US EPD <$149 Low Cost – non US LCD/EPD <$99 ►Solution: • Incremental cost reductions throughout system Time Freescale. ColdFire. © 2010 Freescale Semiconductor. and Symphony are trademarks of Freescale Semiconductor. Inc. AltiVec. Inc. WIFI. BeeStack.S. All other product or service names are the property of their respective owners. the Freescale logo. MXC. QorIQ. TM . Reg. CodeTEST. Off. the Energy Efficient Solutions logo. SMARTMOS. CoreNet. Inc. BeeKit.7” EINK EPD w/ 4-bit grayscale • EPD Controller: External • Touchscreen: Optional High Res EPD/Color $200-250(??) Cost ►Challenge: • Eink Based $149-299 Early Market Growth has been very strong. Processor Expert. TurboLink and VortiQa are trademarks of Freescale Semiconductor. U. & Tm.eReader Today ►Typical • Functionality: Full Frame Rate Color $299 (??) Connectivity: USB. Flexis.. StarCore.

BeeStack. CodeTEST. C-5. © 2010 Freescale Semiconductor. advertising. PowerQUICC. Flexis. QUICC Engine. U. Reg. the Energy Efficient Solutions logo. Inc. TurboLink and VortiQa are trademarks of Freescale Semiconductor. mobileGT. ColdFire.eReader Tomorrow: Low Cost US ►Market is pushing prices down. QorIQ. TM . etc Low Cost‒US EPD <$149 Low Cost – non US LCD/EPD <$99 Time Freescale. StarCore. and Symphony are trademarks of Freescale Semiconductor. Inc. & Tm. CodeWarrior. SMARTMOS. All other product or service names are the property of their respective owners. Inc. BeeKit. Pat. US consumers want today‟s functionality and quality High Res EPD/Color $200-250(??) ►Challenge: • Full Frame Rate Color $299 (??) Cost Remain profitable in low cost market ►Solution: • Eink Based $149-299 Reduce connectivity features that may not affect overall quality perception • Use next generation parts designed to lower cost through integration • Subsidies through content. Platform in a Package.. AltiVec.S. CoreNet. C-Ware. Off. Processor Expert. MXC. the Freescale logo.

PowerQUICC. Flexis. SMARTMOS. MXC. newspapers (high-res) and education (both). Platform in a Package. QUICC Engine. Challenge: High Res EPD/Color $200-250(??) Full Frame Rate Color $299 (??) ►Social • Cost Educating consumers on what a color eReader is and is not to minimize returns Web education. the Freescale logo. sales training Eink Based $149-299 ►Solutions: • • Low Cost‒US EPD <$149 ►Technical Challenge: Low Cost – non US LCD/EPD <$99 Find a platform solution that can support multiple tiers to reduce time to market and engineering R&D Choose a flexible platform solution that can scale across multiple panels Time ►Solutions: • Freescale. CoreNet. mobileGT. Inc. CodeTEST. & Tm. TurboLink and VortiQa are trademarks of Freescale Semiconductor.. U. ColdFire. BeeKit. Pat. CodeWarrior. All other product or service names are the property of their respective owners. TM . C-5.eReaders Tomorrow: High Resolution and Color ►High resolution and color offer a means to differentiate and may command a premium. and Symphony are trademarks of Freescale Semiconductor. Inc. Off. © 2010 Freescale Semiconductor. Processor Expert. Reg. StarCore. AltiVec. the Energy Efficient Solutions logo. They provide new market opportunities in magazines (color). BeeStack. Inc. QorIQ. C-Ware.S.

sales training ►Solutions: • • Eink Based $149-299 ►Technical Challenge: Picking the proven display technology. TM . Many promising alternatives. PowerQUICC. Flexis. Challenge: High Res EPD/Color $200-250(??) ►Social • Full Frame Rate Color $299 (??) Cost Educating consumers about color differences between the iPAD (norm) and new color technologies. TurboLink and VortiQa are trademarks of Freescale Semiconductor. CoreNet. Web education. CodeTEST. Inc. C-5. ColdFire. QUICC Engine. © 2010 Freescale Semiconductor. U. Inc. AltiVec. BeeKit. & Tm. Platform in a Package. and Symphony are trademarks of Freescale Semiconductor. the Freescale logo. the Energy Efficient Solutions logo. Inc.eReaders in the Future: Full Frame Rate/Color ►Full color and frame rate offer the chance to offer low power and media centric use cases. QorIQ. MXC. StarCore. Processor Expert. BeeStack.S.. Work with partners investing in multiple technologies Low Cost‒US EPD <$149 Low Cost – non US LCD/EPD <$99 ►Solutions: • Time Freescale. Reg. SMARTMOS. C-Ware. mobileGT. Pat. Off. All other product or service names are the property of their respective owners. CodeWarrior.

PowerQUICC. All other product or service names are the property of their respective owners. SMARTMOS. Reg.MX ►Tablet ►Review Freescale. CodeTEST. Processor Expert.Agenda ►Market trends ►Tablets ►End and eReaders user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A TM ►i. Platform in a Package. Inc. MXC. Pat.. 31 . C-5. ColdFire. C-Ware. the Freescale logo. BeeKit. CoreNet. AltiVec. Off. & Tm. BeeStack. mobileGT. QUICC Engine. the Energy Efficient Solutions logo. U. Flexis.S. © 2010 Freescale Semiconductor. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Inc. Inc. StarCore. and Symphony are trademarks of Freescale Semiconductor. QorIQ. CodeWarrior.

Inc. U. Platform in a Package. mobileGT. Pat. mobile phones. BeeKit. Off.Research: Exploring Youth Markets the Team ► TM Freescale is making the world a smarter place with leading embedded semiconductor solutions for cars. the Energy Efficient Solutions logo. C-Ware. Teshler. AltiVec. QorIQ. Savannah College of Art and Design. was recognized by Design Intelligence as the number 3 Industrial Design school in America. CodeTEST. © 2010 Freescale Semiconductor. PowerQUICC. the university for creative careers. and Symphony are trademarks of Freescale Semiconductor. SMARTMOS. Processor Expert. ColdFire.1 Surface Ink is a Turn-key Engineering. Flexis. BeeStack. CoreNet. StarCore. Reg. C-5. Product Development and Industrial Design firm with clients ranging from HP to Palm to Apple. QUICC Engine. TurboLink and VortiQa are trademarks of Freescale Semiconductor. All other product or service names are the property of their respective owners. networks and more. TM . & Tm. Inc is a go-to-market and ecosystem management consulting and communications firm delivering practical tools to connect strategy to passionate and rapid execution ► ► ► Freescale. Inc. MXC. CodeWarrior.S. the Freescale logo. Inc..

C-5. Gaming Console – 3 Hrs. Laptop Computer – 2 Hrs. the Energy Efficient Solutions logo. ColdFire.5 Hrs. © 2010 Freescale Semiconductor. QorIQ. C-Ware. TurboLink and VortiQa are trademarks of Freescale Semiconductor.5 Hrs. Platform in a Package.5 Hrs. BeeStack. StarCore. MXC.Research Insights: 8 to 10 Gaming Dominates Handheld Gaming – 2. BeeKit. and Symphony are trademarks of Freescale Semiconductor. CoreNet. CodeTEST. U. Pat. Off. CodeWarrior.. TM 33 .S. TABLET DESIGN IMPLICATION: GAME CONTROLS 1. Spring 2010 SCAD Industrial Design Course Report Freescale. QUICC Engine. Inc. & Tm. All other product or service names are the property of their respective owners. Reg. Desktop Computer – 2. Inc. mobileGT. Processor Expert. SMARTMOS. AltiVec. Television – 1. the Freescale logo. PowerQUICC. Flexis. Inc. Cell Phone – 45 Min. Portable MP3 Device – 1 Hr.

PowerQUICC. ColdFire. mobileGT. Inc. QorIQ. QUICC Engine. StarCore. MXC. Inc. and Symphony are trademarks of Freescale Semiconductor. © 2010 Freescale Semiconductor. AltiVec. BeeKit. SMARTMOS. the Energy Efficient Solutions logo. C-Ware. CodeWarrior. Reg.EXPLORE THE POSSIBILITIES Gamer Social Butterfly Independent Business Class Select one …utilizing various …across users haveform Different a range of very combination of networking factors and screen sizes… different needs… and sensor capabilities FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET SCREEN SIZES Freescale. TM 34 . Flexis. Inc. U.. CodeTEST. CoreNet. Platform in a Package. BeeStack. Processor Expert. C-5. All other product or service names are the property of their respective owners. the Freescale logo.S. TurboLink and VortiQa are trademarks of Freescale Semiconductor. & Tm. Pat. Off.

Off. & Tm.. Inc. StarCore. SMARTMOS. BeeStack.) Ambient Light Sensor Bluetooth Zigbee/ RF4CE Home Automation. Inc. and Symphony are trademarks of Freescale Semiconductor. CodeWarrior. QorIQ. Pat. CodeTEST. Processor Expert. ColdFire. the Freescale logo. AltiVec. mobileGT. C-Ware. the Energy Efficient Solutions logo. CoreNet. Platform in a Package. QUICC Engine. © 2010 Freescale Semiconductor. Reg. etc. etc. PowerQUICC.COLLIN MEADE } 10 year old gamer Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Magnetometers Wireless LAN (WiFi) Wireless WAN (3G.S. TurboLink and VortiQa are trademarks of Freescale Semiconductor. All other product or service names are the property of their respective owners. Pressure Sensor GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET 6 – 7” SCREEN SIZES 8 – 9” 10 – 12” Freescale. Flexis. Inc. U. TM 35 . BeeKit. C-5. MXC.

COLLIN MEADE } 10 year old gamer GAMING. Reg. PowerQUICC. MXC. Processor Expert. CodeTEST. QorIQ. and Symphony are trademarks of Freescale Semiconductor. Platform in a Package. the Freescale logo. GAMING. CoreNet. All other product or service names are the property of their respective owners. StarCore. BeeStack. © 2010 Freescale Semiconductor.. GAMING From casual hand-held fun to immersive multi-player 3D experiences CONNECTIVITY Being online anywhere in the house MOVIES & ENTERTAINMENT Cartoons. Inc. & Tm. sports and sit-coms PLAY VIDEO Freescale. CodeWarrior. C-5. AltiVec. BeeKit. Off. ColdFire. C-Ware. mobileGT. QUICC Engine. the Energy Efficient Solutions logo. TM 36 . Pat.S. Inc. Flexis. TurboLink and VortiQa are trademarks of Freescale Semiconductor. SMARTMOS. U. Inc.

PowerQUICC. AltiVec. Inc. TurboLink and VortiQa are trademarks of Freescale Semiconductor. BeeKit. C-5. Pat. etc. CoreNet. the Energy Efficient Solutions logo. & Tm. C-Ware. © 2010 Freescale Semiconductor. Platform in a Package. BeeStack. QorIQ. Off. CodeTEST. Processor Expert. and Symphony are trademarks of Freescale Semiconductor.) Ambient Light Sensor Bluetooth Zigbee/ RF4CE Home Automation. QUICC Engine. the Freescale logo. Reg.MAY LI CHAN } 14 year old social butterfly Gamer Independent Business Class Social Butterfly 3-axis accelerometers Touch Controls Magnetometers Wireless LAN (WiFi) Wireless WAN (3G. StarCore. MXC. CodeWarrior. mobileGT.. Pressure Sensor GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET 6 – 7” SCREEN SIZES 8 – 9” 10 – 12” Freescale. U. Flexis. Inc. ColdFire. SMARTMOS. etc. Inc. All other product or service names are the property of their respective owners.S. TM 37 .

QUICC Engine. TM 38 . TurboLink and VortiQa are trademarks of Freescale Semiconductor. C-Ware. Reg. Pat. & Tm. Processor Expert. ColdFire. StarCore. and Symphony are trademarks of Freescale Semiconductor. anytime anywhere MOVIES & ENTERTAINMENT The latest blockbusters. Inc. Flexis. BeeKit. CodeTEST. CodeWarrior. mobileGT. CoreNet. U.. the Energy Efficient Solutions logo. MXC. the Freescale logo. © 2010 Freescale Semiconductor. Platform in a Package. Off. school projects and web research Freescale. TV episodes and music videos LIGHT GAMING Fun single or two-player experiences PLAY VIDEO SCHOOL WORK Homework.MAY LI CHAN } 14 year old social butterfly COMMUNICATION & MOBILITY Staying in constant touch with friends. Inc.S. AltiVec. Inc. PowerQUICC. SMARTMOS. QorIQ. C-5. All other product or service names are the property of their respective owners. BeeStack.

S. QUICC Engine. etc. AltiVec. U. the Energy Efficient Solutions logo. BeeStack. Pressure Sensor GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET 6 – 7” SCREEN SIZES 8 – 9” 10 – 12” Freescale. Inc. QorIQ. Reg. CodeTEST. Processor Expert. & Tm. StarCore. the Freescale logo. Pat. CodeWarrior. C-Ware. PowerQUICC. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Inc.SHONAH WILLIAMS } 21 year old independent Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Magnetometers Wireless LAN (WiFi) Wireless WAN (3G. All other product or service names are the property of their respective owners. MXC.. Off. © 2010 Freescale Semiconductor. CoreNet. SMARTMOS. TM 39 . C-5. Flexis. ColdFire. Platform in a Package. BeeKit. and Symphony are trademarks of Freescale Semiconductor.) Ambient Light Sensor Bluetooth Zigbee/ RF4CE Home Automation. mobileGT. etc. Inc.

Inc.S. BeeStack. BeeKit. StarCore. Pat. AltiVec. Platform in a Package. SMARTMOS. QUICC Engine. © 2010 Freescale Semiconductor.SHONAH WILLIAMS MOBILITY } 21 year old independent On-the-go communications. the Freescale logo. ColdFire. Inc. CodeWarrior. anywhere and anytime REMOTE CONTROL Speed. All other product or service names are the property of their respective owners. convenience and safety around the home SOCIAL NETWORKING Spending time and sharing with friends – both in real-time and virtually PLAY VIDEO Freescale. Off. mobileGT. QorIQ. C-5. CoreNet. & Tm. and Symphony are trademarks of Freescale Semiconductor. MXC. TurboLink and VortiQa are trademarks of Freescale Semiconductor.. CodeTEST. TM 40 . U. the Energy Efficient Solutions logo. Inc. Reg. C-Ware. Processor Expert. Flexis. PowerQUICC.

CoreNet.MIKE PARKER } 37 year old business class Gamer Social Butterfly Independent Business Class 3-axis accelerometers Touch Controls Magnetometers Wireless LAN (WiFi) Wireless WAN (3G. Processor Expert. BeeStack. QUICC Engine. U. the Energy Efficient Solutions logo.. TM 41 . etc. All other product or service names are the property of their respective owners. CodeWarrior. etc. PowerQUICC. & Tm. Flexis. C-5. and Symphony are trademarks of Freescale Semiconductor. Inc. Pat. StarCore. Inc. Pressure Sensor GPS FORM FACTORS CLAM SHELL CONVERTIBLE COLLAPSIBLE TABLET SLEEK TABLET 6 – 7” SCREEN SIZES 8 – 9” 10 – 12” Freescale. C-Ware. ColdFire. AltiVec. the Freescale logo. Reg. Off.S. BeeKit. Inc. TurboLink and VortiQa are trademarks of Freescale Semiconductor. MXC. CodeTEST. Platform in a Package. QorIQ.) Ambient Light Sensor Bluetooth Zigbee/ RF4CE Home Automation. SMARTMOS. © 2010 Freescale Semiconductor. mobileGT.

C-5. StarCore. © 2010 Freescale Semiconductor. trends & entertainment PLAY VIDEO Freescale. BeeStack.S. SMARTMOS. pitching. QUICC Engine. TM 42 . the Freescale logo. opinions. mobileGT. Pat. Processor Expert. the Energy Efficient Solutions logo. PowerQUICC. & Tm. presenting and closing the deal FITNESS Staying healthy and keeping in shape NEWS & VIEWS Keeping up with news..MIKE PARKER } 30 year old business class COMMUNICATION Staying in touch with family. AltiVec. Inc. friends and colleagues BUSINESS Planning. QorIQ. CodeTEST. Off. ColdFire. Reg. CodeWarrior. CoreNet. and Symphony are trademarks of Freescale Semiconductor. Flexis. MXC. TurboLink and VortiQa are trademarks of Freescale Semiconductor. C-Ware. Inc. U. All other product or service names are the property of their respective owners. Inc. Platform in a Package. BeeKit.

& Tm. Off. QorIQ. the Energy Efficient Solutions logo. PowerQUICC. SMARTMOS. Inc. BeeStack. the Freescale logo. C-Ware. CodeWarrior. Inc. mobileGT. Inc. TM 43 . U. Processor Expert.27 to 30 Year Olds / $899: Composite Day in the Life 1. Reg.. MXC. CodeTEST. BeeKit. Spring 2010 SCAD Industrial Design Course Report Freescale. All other product or service names are the property of their respective owners. AltiVec. and Symphony are trademarks of Freescale Semiconductor. QUICC Engine. TurboLink and VortiQa are trademarks of Freescale Semiconductor. CoreNet. Platform in a Package. Flexis. © 2010 Freescale Semiconductor. C-5.S. StarCore. Pat. ColdFire.

mobileGT. CodeWarrior. Pre-teens EXPANDED REGIONAL COVERAGE POSSIBLE Freescale. the Freescale logo. PowerQUICC. BeeStack. C-5. BeeKit. and Symphony are trademarks of Freescale Semiconductor. Inc. StarCore. Inc. TM 44 . ColdFire. TurboLink and VortiQa are trademarks of Freescale Semiconductor. MXC. All other product or service names are the property of their respective owners. the Energy Efficient Solutions logo. QorIQ.. Platform in a Package. © 2010 Freescale Semiconductor.S. Reg. CodeTEST. QUICC Engine. 5 to 7 years. CoreNet. Pat. Processor Expert. AltiVec.Join Our Collaborative Research Project This Fall MORE TARGETED SEGMENTS US soccer moms. Inc. Flexis. U. C-Ware. Off. others? NEW & EXPANDED AGE GROUPS 2 to 4 years. SMARTMOS. & Tm.

mobileGT. CodeWarrior. Processor Expert. the Energy Efficient Solutions logo. C-5. QorIQ. C-Ware. CoreNet. Inc. U. All other product or service names are the property of their respective owners. ColdFire. QUICC Engine. © 2010 Freescale Semiconductor. the Freescale logo. BeeStack. Off. Inc.MX ►Tablet ►Review Freescale.S. AltiVec. SMARTMOS. Reg. Flexis. 45 . Inc. MXC. and Symphony are trademarks of Freescale Semiconductor.Agenda ►Market trends ►Tablets ►End and eReaders user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A TM ►i. BeeKit. PowerQUICC. Platform in a Package. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Pat. CodeTEST. StarCore.. & Tm.

TM 46 . StarCore. mobileGT. CoreNet. MXC. PowerQUICC. BeeStack. SMARTMOS.S. and Symphony are trademarks of Freescale Semiconductor. C-Ware. All other product or service names are the property of their respective owners. Inc. Processor Expert. © 2010 Freescale Semiconductor. BeeKit. QUICC Engine. the Freescale logo..Multiple cores that can operate independently ► Low Cost ‒ Integrated peripherals ‒ Mixed-signal integration ► Software & Ecosystem ‒ Seamless application development environment ‒ Embrace standards & open communities ‒ Partner for complete / turn-key solutions ► Time to Market ‒ IP Re-use ‒ Application Portability Freescale. Platform in a Package. CodeTEST. Flexis. & Tm.Advanced power management techniques . TurboLink and VortiQa are trademarks of Freescale Semiconductor. Inc. Inc. the Energy Efficient Solutions logo. QorIQ. ColdFire. Off.Leadership in Multimedia Computing ► High Performance ‒ 1GHz+ ARM processors with optimized memory architecture ‒ Dedicated acceleration with integrated graphics & codecs ► Low Power . C-5. U. CodeWarrior. Pat. AltiVec. Reg.

MX508 Next Gen Low-tier smartbook eReader i. Inc. and Symphony are trademarks of Freescale Semiconductor. 532MHz Graphics mDDR ARM1136.MX Platform C90/C85 STMP Platform C65 A8 Platform 2009 2010 Freescale. ColdFire. Reg. Off. QUICC Engine. CoreNet. & Tm.MX27 family <2008 C90 i. Pat. the Energy Efficient Solutions logo. Next gen TM Mid-tier Smartbook Smartphone i. Inc.MX31Gen Next family • • • i.S.MX51Gen Next family 47 . PowerQUICC. Processor Expert. CodeWarrior. 532 MHz Graphics DDR2 • • • • Cortex-A8. Flexis. StarCore. AltiVec.MX53Gen Next family Cortex-A8. QorIQ. U.Smartbook Applications Processors (i. TurboLink and VortiQa are trademarks of Freescale Semiconductor. C-Ware.MX35 family i.MX) Roadmap High-tier smartbook i. 800MHz Video (720p dec) Graphics 512MB DDR2 i. BeeStack. BeeKit. All other product or service names are the property of their respective owners. MXC. CodeTEST. Inc. 800 MHz Graphics E INK display Controller 512MB LP-DDR2 i.MX35 family • • • ARM1136. mobileGT. SMARTMOS. 1 GHz 1080p video 2D/3D graphics DDR2/3 800 MHz • • • • Cortex-A8. the Freescale logo. © 2010 Freescale Semiconductor. C-5.. Platform in a Package.

C-5. QUICC Engine. mobileGT. PowerQUICC. & Tm.. Pat. © 2010 Freescale Semiconductor. QorIQ. AltiVec. U. StarCore. Inc. CoreNet. All other product or service names are the property of their respective owners. the Freescale logo. CodeTEST. the Energy Efficient Solutions logo. Inc. Flexis. Reg. and Symphony are trademarks of Freescale Semiconductor. Platform in a Package. Processor Expert. Off. SMARTMOS.Freescale Tablet OS Options OS Target Markets Comments Android™ Smartphone Tablets eReader ► Optimized for smartphones ► Touch screen support ► Tremendous pull in multiple markets Windows® Embedded Small smartbook/ Tablet ►Highly integrated Windows Embedded CE6 and Windows Compact 7 platforms Freescale. MXC. CodeWarrior. TurboLink and VortiQa are trademarks of Freescale Semiconductor. ColdFire. C-Ware. Inc. TM 48 .S. BeeStack. BeeKit.

U. PowerQUICC. © 2010 Freescale Semiconductor. mobileGT. ColdFire. BeeStack. Inc. and Symphony are trademarks of Freescale Semiconductor. the Freescale logo. Platform in a Package.S. Reg. All other product or service names are the property of their respective owners. C-5. CodeWarrior. TM 49 . Off. Inc.. QUICC Engine. StarCore. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Inc. BeeKit. Pat. USB. MXC. SMARTMOS. AltiVec. C-Ware. the Energy Efficient Solutions logo. Processor Expert. Flexis. QorIQ. CodeTEST. WiFi Connectivity ►Codecs ►DRM/MTP ►Adobe ►Java™ ►Navigation ►Security ►Speech ►UI/HMI ►VoIP/V2IP Flash technologies Freescale. & Tm. CoreNet.Multimedia and Middleware for Smartbooks ►Browsers ►BT.

All other product or service names are the property of their respective owners. sleep. AltiVec.. the Energy Efficient Solutions logo. 50 . Pat. © 2010 Freescale Semiconductor. mobileGT. CodeTEST. Processor Expert. U.Challenges on ARM Smart Mobile Devices ► Fine • tuning of power management Enablement of „bios-type‟ features – resume. the Freescale logo. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Inc. PowerQUICC. ColdFire. Inc. QorIQ. BeeStack. hibernate ► Multimedia • codecs integration Tight integration with hardware (custom graphics accelerators) ► Graphics • • acceleration integration OpenGL®ES compared to OpenGL X windows legacy ► Ecosystem • extension and enablement Flash 10 • V2IP • Other 3rd parties ► Application • compatibility Approaching the x86 level of compatibility TM Freescale. Flexis.S. & Tm. BeeKit. MXC. Reg. SMARTMOS. CodeWarrior. C-5. C-Ware. QUICC Engine. Inc. Off. Platform in a Package. CoreNet. StarCore. and Symphony are trademarks of Freescale Semiconductor.

QUICC Engine. the Energy Efficient Solutions logo. Inc. Platform in a Package. Inc. & Tm. MXC. the Freescale logo. StarCore. ColdFire. QorIQ. Pat. AltiVec. Inc. All other product or service names are the property of their respective owners. C-Ware. TM . Flexis. Off. Reg. TurboLink and VortiQa are trademarks of Freescale Semiconductor. mobileGT. CodeTEST.MX31/35 ARM11 Full Frame Rate Color $299 (??) High Res EPD/Color $200-250(??) Cost Eink Based $149-299 i. BeeKit. C-5. CoreNet. CodeWarrior. Processor Expert.. © 2010 Freescale Semiconductor. U. PowerQUICC.MX508 Cortex A8 Low Cost‒US EPD <$149 Low Cost Focus on Integration Low Cost – non US LCD/EPD <$99 Time Freescale.eReader Market Trends Premium Cortex A9 i. and Symphony are trademarks of Freescale Semiconductor. SMARTMOS.S. BeeStack.

S. CodeTEST. U.MX31 . Platform in a Package. SMARTMOS.MX50x – Utilize LCD interface Freescale. StarCore.Display Partner Status October 2009 – FSL is first SOC company to sign JDA February 2010 – FSL introduces software EPD on i. Flexis. the Energy Efficient Solutions logo.AUO introduced demo at CES i.MX508 – First Cortex-A8 with integrated E Ink controller i. C-Ware. CoreNet. Pat. BeeStack.MX50x – Utilizes LCD interface i. Inc.MX50x – Supports AUO TCON solutions i. ColdFire. and Symphony are trademarks of Freescale Semiconductor. Inc. QUICC Engine. & Tm. TM . MXC.MX51 – Interface requirements verified i.MX51 Partnership represents >50% market share in 2009 i. PowerQUICC. Inc. BeeKit. AltiVec. the Freescale logo. CodeWarrior. © 2010 Freescale Semiconductor. Reg. All other product or service names are the property of their respective owners.. C-5. TurboLink and VortiQa are trademarks of Freescale Semiconductor. mobileGT.MX51 – Monochrome and color demo i. QorIQ. Processor Expert. Off.

U. CodeWarrior. Reg. the Energy Efficient Solutions logo. Platform in a Package. StarCore. Inc. CoreNet. ColdFire. and Symphony are trademarks of Freescale Semiconductor.Next Gen i. AltiVec. Inc. SMARTMOS. Pat.S. the Freescale logo. Processor Expert. C-Ware. QUICC Engine. Inc. © 2010 Freescale Semiconductor. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Off. TM 53 . C-5. PowerQUICC. MXC.. & Tm. BeeKit. QorIQ. All other product or service names are the property of their respective owners. BeeStack.MX508 eReader Solution ►Advantages: • Best Performance • Best Power • Lowest system cost Freescale. Flexis. mobileGT. CodeTEST.

the Energy Efficient Solutions logo. and Symphony are trademarks of Freescale Semiconductor. TurboLink and VortiQa are trademarks of Freescale Semiconductor. All other product or service names are the property of their respective owners. Inc. Platform in a Package. the Freescale logo. C-5. Pat. Off. © 2010 Freescale Semiconductor. MXC. QUICC Engine. CodeTEST.S. PowerQUICC. BeeStack. BeeKit. Processor Expert. SMARTMOS. Flexis. QorIQ. StarCore.MX508 To (under $10 in high volume) ► Reduce cost by around 50% over similar standalone processor and EPD controller ► Ability to use RAW NAND flash can save $1-$3 ► Low cost DDR2 memory ► Dual USB with physical layers ► Assuming 30% margins for Brand and channel a $15 savings could save $30 at retail Freescale. CodeWarrior. U.The Need: Reduce Cost ARM Processor EPD Controller From i. mobileGT. ColdFire. Reg. & Tm. AltiVec. CoreNet.. TM 54 . Inc. Inc. C-Ware.

BeeStack. C-5. BeeKit. September 2009 Freescale. PowerQUICC. Inc. All other product or service names are the property of their respective owners. CoreNet. with Reading Experience increased resolution and faster response time. QorIQ.. Electronic Book Survey. by Stephanie Ethier. CodeTEST. mobileGT. integrated E Ink EPD controller Instat report IN090457ID. Pat. CodeWarrior. the Freescale logo. StarCore. QUICC Engine. U. © 2010 Freescale Semiconductor. ColdFire. C-Ware. Inc. MXC. Inc. & Tm.S. the Energy Efficient Solutions logo. TurboLink and VortiQa are trademarks of Freescale Semiconductor. SMARTMOS. ► Advanced. Flexis. Platform in a Package. Off. and Symphony are trademarks of Freescale Semiconductor. Processor Expert. Reg. AltiVec.The Need: Higher Performance ► i. TM 55 .MX508 features latest ARM Cortex-A8 core with NEON DSP ► Large L2 cache and OpenVG 2D decoder for fast decoding benchmarks show Cortex-A8 rendering complex files 500% faster than typical ARM 9 ► Freescale Better New generations of panels are larger.

TurboLink and VortiQa are trademarks of Freescale Semiconductor. n-177) Internet connectivity (49. Inc. TM 56 . Electronic Book Survey. saving power Power ► The i. © 2010 Freescale Semiconductor. SMARTMOS. C-Ware. MXC. and Symphony are trademarks of Freescale Semiconductor. QorIQ. BeeKit. Inc. the Freescale logo. Processor Expert.S. QUICC Engine. Pat. by Stephanie Ethier. CodeTEST. mobileGT. PowerQUICC.MX508 has advanced power modes to turn parts of the SOC on and off as needed High performance means that the core can be shut off sooner. CoreNet.5%. StarCore. BeeStack. All other product or service names are the property of their respective owners. ColdFire. AltiVec. n=177) ► eReaders have special operating profile: • • RUN : Page Update (5%) The i.3%.. n-177) Large screen and Wi-Fi (tied at 34. & Tm. C-5.The Need: Lower Power Top Three Most Desired on Future E-Books #1 care about on future eReaders • • • Longer battery life (59. September 2009 Freescale. Inc. Reg. Off. CodeWarrior. the Energy Efficient Solutions logo. U.5%. Platform in a Package.MX508 also has: • • • WAIT: Display Update (10%) Ability to use LP-DDR2 memory Fewer memory accesses due to large L2 cache and 64bit AXI bus architecture Dynamic voltage and frequency scaling STOP : No activity (85%) Time Instat report IN090457ID. Flexis.

Advantages Relative to Competition 1 Performance: 1. TurboLink and VortiQa are trademarks of Freescale Semiconductor. 1156T-2 V7-A (e.5 0.50 62 15. 20% Blanking Freescale. Reg. Advanced Cortex A8 Core Integrated EPD Controller – Higher resolutions.20 Assumptions: 4 pixels/SDCLK. © 2010 Freescale Semiconductor.0 30 7. 946. Inc. BeeStack. SMARTMOS. ColdFire. the Energy Efficient Solutions logo. Flexis. MXC. 966. Architecture V4/v4T Architecture V5/v5E Architecture V6 Architecture V7 LPDDR2 Support HW EPD more efficient 3 BOM Cost 3. Platform in a Package. StarCore. 1176. Cortex A8) Source: The Definitive Guide to the ARM Cortex-M3 by Joseph Yiu (2007) Integrated USB Phys No glue to drive panel RAW NAND . All other product or service names are the property of their respective owners.g. Pat.8 mm pitch package Metric 800x600x50 1200x825x50 2048x1536x106 Display pixel size (MP) TFT pixel rate (MP/S) SDCLK Freq (MHz) 0. QUICC Engine. mobileGT. C-5. Intel StrongArm ARM926. BeeKit. Inc. CodeWarrior. Intel xScale ARM1136. TM 57 . Off. QorIQ.. CodeTEST. U.S. and Symphony are trademarks of Freescale Semiconductor. AltiVec. ARM7TDMI. 920T.9 3. CoreNet.47 417 104. Inc. the Freescale logo. PowerQUICC. faster 2 Low Power: 2. Processor Expert. C-Ware. & Tm.

& Tm. and Symphony are trademarks of Freescale Semiconductor. BeeStack. ColdFire.S. CoreNet. U. Platform in a Package. Reg.. Processor Expert. Inc. BeeKit. All other product or service names are the property of their respective owners. Pat. StarCore. SMARTMOS. QorIQ. Inc. MXC. AltiVec. C-Ware.Agenda ►Market trends ►Tablets ►End and eReaders user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A TM ►i. 58 . TurboLink and VortiQa are trademarks of Freescale Semiconductor. Flexis. CodeWarrior. © 2010 Freescale Semiconductor. QUICC Engine. Inc.MX ►Tablet ►Review Freescale. the Freescale logo. CodeTEST. PowerQUICC. C-5. mobileGT. Off. the Energy Efficient Solutions logo.

SMARTMOS. BeeStack. CodeWarrior. QorIQ. TurboLink and VortiQa are trademarks of Freescale Semiconductor. C-5.MX515 Smartbook gen 2* i. Pat. the Energy Efficient Solutions logo. CodeTEST. PowerQUICC.MX515 Smartbook gen 3* i. © 2010 Freescale Semiconductor. Platform in a Package. the Freescale logo. Off. StarCore. and Symphony are trademarks of Freescale Semiconductor. ColdFire. Inc. All other product or service names are the property of their respective owners. U. Flexis.S.. Reg. AltiVec. Processor Expert.MX53 2008 2009 2010 TM Freescale. QUICC Engine. & Tm. Inc. BeeKit. MXC.Consumer Reference Designs Roadmap *: part of Freescale‟s Smart Application Blueprint for Rapid Engineering (SABRE) series Nettop i. Inc. CoreNet. C-Ware. 59 . mobileGT.MX515 Smartbook gen 1 i.

HDMI output ► 1080p ► Platform support for Android OS. © 2010 Freescale Semiconductor. ColdFire. Adobe Flash 10. and Symphony are trademarks of Freescale Semiconductor. Processor Expert. the Freescale logo. the Energy Efficient Solutions logo. Platform in a Package. CodeWarrior.MX53 SABRE Platform for Tablets i.MX53 processor ► More & faster memory • (1GB @ 400MHz) ► Long battery life decode. Inc. All other product or service names are the property of their respective owners.1 ► i.S. Off. Inc. C-Ware. QorIQ. BeeKit.. & Tm. mobileGT. TM 60 . TurboLink and VortiQa are trademarks of Freescale Semiconductor. Flexis. AltiVec. U. Reg.1 Freescale. CodeTEST. SMARTMOS. Windows Embedded Compact 7. C-5. QUICC Engine. StarCore. PowerQUICC.Freescale i. Pat.MX53x Flash 10. CoreNet. MXC. Inc. BeeStack.

Processor Expert. Platform in a Package. AltiVec. U.MX53 SABRE Platform for Smartbooks : Block Diagram HDMI Aggressive Backlight Control 1G @ 400Hhz i. MXC. Off. CoreNet. StarCore. the Freescale logo. Inc.MX53 Compass Buttons / Proximity / Gesture Freescale. SMARTMOS. CodeWarrior. Inc. ColdFire. Reg. Pat. & Tm. TurboLink and VortiQa are trademarks of Freescale Semiconductor. QorIQ.. the Energy Efficient Solutions logo. PowerQUICC. CodeTEST. mobileGT.S. C-Ware. TM 61 . and Symphony are trademarks of Freescale Semiconductor. Inc. QUICC Engine.i. BeeKit. © 2010 Freescale Semiconductor. BeeStack. Flexis. All other product or service names are the property of their respective owners. C-5.

S. QorIQ. and Symphony are trademarks of Freescale Semiconductor. mobileGT. All other product or service names are the property of their respective owners. MXC. BeeStack. C-Ware. Inc. ColdFire.. Reg. Pat. the Freescale logo. C-5. TurboLink and VortiQa are trademarks of Freescale Semiconductor. & Tm. the Energy Efficient Solutions logo. CodeWarrior. StarCore. U. CodeTEST. PowerQUICC. Off. Inc.Freescale Based Smartbooks Freescale. BeeKit. CoreNet. QUICC Engine. © 2010 Freescale Semiconductor. Platform in a Package. AltiVec. Processor Expert. SMARTMOS. TM . Inc. Flexis.

U. Reg. Pat. Flexis. AltiVec. & Tm. CoreNet. CodeWarrior. 63 . QorIQ. Inc.. © 2010 Freescale Semiconductor. All other product or service names are the property of their respective owners. MXC. SMARTMOS.MX ►Tablet ►Review Freescale. Inc. QUICC Engine.S. Processor Expert. ColdFire.Agenda ►Market trends ►Tablets ►End and eReaders user research for tablet form factors for Smartbooks and eReaders reference designs and Q&A TM ►i. Inc. C-5. TurboLink and VortiQa are trademarks of Freescale Semiconductor. BeeStack. StarCore. C-Ware. and Symphony are trademarks of Freescale Semiconductor. BeeKit. Platform in a Package. mobileGT. the Freescale logo. Off. CodeTEST. the Energy Efficient Solutions logo. PowerQUICC.

Reg.MX has done a lot of end consumer research on smartbook form factors family of application processors is well positioned to play in the Smartbook and eReader space is positioning to help fuel growth by lowering system costs. C-5. Off. & Tm. mobileGT. SMARTMOS.. BeeStack.S. 64 . Inc. CodeTEST. ColdFire. U. TurboLink and VortiQa are trademarks of Freescale Semiconductor. Inc. CodeWarrior. the Energy Efficient Solutions logo. Processor Expert. and Symphony are trademarks of Freescale Semiconductor. QUICC Engine. StarCore. © 2010 Freescale Semiconductor. the Freescale logo. CoreNet. AltiVec. raising performance bar and lowering power TM ► Freescale Freescale. C-Ware. Inc. BeeKit. QorIQ. PowerQUICC. All other product or service names are the property of their respective owners.Key Messages ► Smartbook • • • • and eReader markets are exponentially growing eReader Market is evolving Will co-exist with tablet Will help drive publishing revolution (and vice versa) Multiple low-cost markets are emerging ► Freescale ► i. Platform in a Package. MXC. Flexis. Pat.

freescale. BeeStack.com/imx508 Freescale. Inc. BeeKit. Inc. the Energy Efficient Solutions logo. Pat.S.freescale. & Tm. QUICC Engine. SMARTMOS. TM 65 . C-5.. AltiVec. mobileGT.com/smartbook ►www.For Further Information ►www. Processor Expert. U. and Symphony are trademarks of Freescale Semiconductor. QorIQ.com/consumer ►www. CodeTEST. © 2010 Freescale Semiconductor. MXC. PowerQUICC. Inc. StarCore. the Freescale logo. Flexis. ColdFire. TurboLink and VortiQa are trademarks of Freescale Semiconductor. All other product or service names are the property of their respective owners. Reg. CodeWarrior. Platform in a Package. CoreNet. C-Ware.freescale. Off.

Reg. mobileGT. Flexis.iMXcommunity. QorIQ. All other product or service names are the property of their respective owners. Inc. Platform in a Package.MX Community • Serves all component enablement peripherals including basic to complex software • i. Inc. TurboLink and VortiQa are trademarks of Freescale Semiconductor.. Inc.org A Freescale supported open web community of developers sharing common interest in transforming i. the Freescale logo. © 2010 Freescale Semiconductor. PowerQUICC.MX Forums. BeeKit. C-Ware. ColdFire.MX applications processors into practically anything imaginable. BeeStack. AltiVec. Photos and Videos • Training. CodeWarrior. CoreNet. MXC. U.www. Drawing will be held on June 30th.S. SMARTMOS. Events and Promotions Check it out! Become a member today and you will be entered to win a i. Pat. C-5. StarCore. QUICC Engine. Processor Expert.MX development system of your choice. i. Off. TM 66 . Groups and Blogs Posts • News. Freescale. & Tm. the Energy Efficient Solutions logo. and Symphony are trademarks of Freescale Semiconductor. CodeTEST.

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