Introduction:

Leadership has been described as "a process of social influence in which one

person can enlist the aid and support of others in the accomplishment of a common task",

although there are alternative definitions of leadership. For example, some understand

a leader simply as somebody whom people follow, or as somebody who guides or directs

others, while others define leadership as "organizing a group of people to achieve a

common goal.”

The importance of Leadership and Personality Development is that the needs of

the industry, there are so many qualifications a Marketing Establishments want their

employees and their applicants to possess. Experts in the tourism and hospitality

industries emphasized that personality has a high weight during screening process,

though of course, when applicants get hired, they need to have this striking and pleasing

personality always.

According to the book “Leadership and Personality Development”, The

leadership capacity of a certain applicant is also being checked with the way they present

themselves during interviews and by considering the way they handled their past job

experiences. All of the companies would not want to lose millions of their profit, lose

their loyal customers. Such cases of ignoring customers or simply treating them rudely

and indifferently will not be acceptable in any establishment.

 It is significant that everyone is effort to develop a pleasing personality so as to

succeed in everything that he does. It is through understanding of his personality and his

peers or other people that will help him spell the difference between the words success

and failure in dealing with them. It enhances the general as well as his unique traits as a

person. It can help him get positive thought pattern, improve behavior, learn better

communication, build confidence, and develop a healthy physique. It will also help him

be confident in meeting other people in the corporate world.

In the field of Marketing society, personality development would be a big help to

be able to climb to a higher level by transcending what a person already has. This

includes his physical attributes, knowledge, skills matched with attitude and values.

Strategy is multi-dimensional and what was successful in the past may not be

successful in the future. Context and situation require change, at the very least, re-

evaluation and validation. Without a current, sound strategic vision there is no direction

for your company and forward momentum will become unlikely. Defining a strategic

vision is the starting point as business growth resumes.

Personality development will also be a great help to ensure that he

would be able to extend himself to the wants and needs of his guests.

People who are working in some of these luxurious establishments and

experts in the field of marketing management explained that the industry

needs the right people who have the following characteristics to meet its

demands.

Some of these are:

 Articulate both in English and Filipino languages, some foreign

language is desirable (Mandarin, Nihonggo, Etc.)

-You must be fluent in speaking Foreign languages, this

will help you communicate/transact with foreign clients.

 Strong business foundation and customer service skills

-You must be experienced in handling both the business

and customer service.

 Well-organized

-having one's affairs in order so as to deal with them

efficiently.

 Highly trainable

-Being quick in the learning curve is a good characteristic

of a great leader.

 Highly focused

-You must be able to avoid any side tracks, this skill will

help you to reach your goals quickly.

 Professional

-You must be proficient.

 Self-starter

-Having an initiative is a good indication of enthusiasm.

  Guest focus

-You must be able to pay a specific attention to various

types of guest.

 Patient

-Patience is a virtue.

 With Strong or Pleasing Personality

-These characteristics attracts many customers.

Personality Development is very significant because it opens a person’s

world to reality of other people’s point of view. As he develops, momentum of

success increase because the influence on others also intensifies. As you progress

in developing these characteristics, the momentum of success increases because

your influence on others also intensifies. Through Personality Developmental

person will be able to achieve the following:

 Improve the strengths and develop the weaknesses

 Use the right gestures and postures needed for hospitality and

Marketing Professionals.

 Control feeling and emotions especially in really tough situations.

 Develop pleasant expression and attitude towards guest possess

personality needed in the corporate world.

 With this interpretation, we will be able to realize that competence or skills

are not enough for a certain employee to succeed in his work and produce

positive results. Attitude and pleasing personality are equally important. When

we say pleasing personality, It is the personality that can create a winning

goodwill and respect. It involves maturity, capability of making positive

impressions and ability to handle different people in different situations. It does

not literally mean that someone who has striking physical aspects but rather

someone who has an acceptable well being as shown in the manner of his dealing

with other people or presenting himself in the corporate world.

Leadership on the other hand is always important to each and every one.

This does not mean to lead a team only, to let the people follow you, or to

influence your own responsibilities, and to discipline yourself in such a way that

it shows the traits of a defined leader. In the marketing industry leadership is

manifested in the way you treat each individual, the way the way you lead them,

and the way you decide for the team. As future leaders of the marketing

industries, it is significant that you check your personality as early as now if you

have what it takes to be a part of this ever changing and challenging

environment.