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retail industry accounts for 10% of GDP and 8% of for 10% of GDP and 8% of employment. India is being touted as the next big India is being touted as the next big retail destination with an average retail destination with an average three year compounded annual three year compounded annual growth rate of 46.64%. The Indian economy is poised to take The Indian economy is poised to take the third position in the world in the third position in the world in terms of Purchasing Power Parity by terms of Purchasing Power Parity by the year 2010. The Indian Retail Market is a The Indian Retail Market is a Rs.1, 200,000 million market as per the Images India Retail Report 2007. Organized Retail market is zooming Organized Retail market is zooming ahead with an annual growth rate of ahead with an annual growth rate of 30% The country will have over 300 malls translating to over 100 million sq.ft. in available mall space by the end of in available mall space by the end of 2007. Recent trends Retailing in India is witnessing a huge witnessing a huge revamping exercise as can be seen in the graph be seen in the graph
India is rated the fifth most attractive emerging retail market: a potential market: goldmine. Estimated to be US$ 200 billion, of which organized retailing (i.e. modern trade) makes up 3 percent or US$ 6.4 billion As per a report by KPMG the annual growth of department stores is estimated at 24% Mission & Vision Future Group shall deliver everything, everywhere, everytime for every Indian Consumer the most profitable manner We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development. Introduction to Big Bazaar A chain of shopping malls in India currently with 31 outlet owned by Kishore Biyani¶s Pantaloon Group. Pantaloon Group. Big bazaar is not just another hypermarket. Provides the best products at the best price. Reflect the look and feel of Indian bazaars at their modern outlets. All over India, Big Bazaar attracts a few thousand customers on any regular day. Target Audience Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary
services and people from the source of production to the marketplace. Lifestyle. eZone are all part of this group and they are taking on the biggies like Shoppers Stop. With retail market in India especially in metros where standard of living and disposable income is at an all time high. It is part of Big Bazaar¶s (owned by Biyani¶s Future Group) new Guerrilla Marketing Strategy. distribution has been seen as dealing with how to get the product or service to the customer. Different elements of retail mix Merchandise assortment Merchandise assortment Location Price Visual merchandising Visual merchandising Retail-mix contd. work in process and finished inventories where required at the lowest cost possible. and Tata¶s Westside. It¶s Important to have professional logistical support logistical The operating responsibility of logistics is the geographical repositioning of raw materials. pepsi. energy. Store atmosphere Store atmosphere Customer service Customer service Advertising Promotion Personal selling Personal selling Internal Attributes Envelope lope Internal layout Methods of display Methods of display Visual merchandising Distribution Distribution is one of the 4 aspects of marketing. especially people interested in marketing/marketing techniques.Big Bazaar. marketplace. Supply Chain . competitors will vie for the market share and can stoop to any levels while marketing their products. etc have been using the same for quite some time now and the latest entrant is our very own µFuture Group¶. corporate use extension of the same strategy in marketing«hmmmm never imagined this while we were in our shorts!! Corporate like coke. the customer Distribution is done by distributor who is is the middleman between the manufacturer and retailer the manufacturer and retailer Logistics Logistics is the art and science of managing and controlling the flow of goods . information and other resources like products. Wah lah.marketing.possible. Pantaloons. Traditionally.decision makers. enter the future and in the world of cut throat competition. Guerrilla force is divided into small groups that selectively attack the target at its weak points. Guerilla marketing is just one of the strategies and surely one can learn a lot from the ongoing battle. Future Bazaar.
BELOW THE LINE SALES PROMOTION Below the line sales promotions are short-term incentives. Supply chain. sponsorship activities. This has led to a shift from the regular media based advertising. A definition of below-the-line sales promotion given by Hugh Davidson: 'An immediate or delayed incentive to purchase. Below-the-line promotions are becoming increasingly important within the communications mix of many companies. Price promotions Price promotions are also commonly known as" price discounting". radio. The promotional activities carried out through mass media like television. newspaper etc. The terms 'below-the-line' promotion or communications. or (2) More of the product at the normal price. information and resources involved in moving a product or service in physical or virtual manner from supplier to customer. public relations and sales promotions like giving freebies with goods. trade discounts given to dealers and customers. Coupons . reduced price offers on products. Supply chain management Promotion Promotion can be loosely classified as "above the line" and "below the line" promotion. Price promotions however can also have a negative effect by spoiling the brand reputation or just a temporary sales boost (during the discounts) followed by a lull when the discount would be called off. 2. but also for industrial goods. people. is above the line promotion. not only those involved in fmcg products. refers to forms of non-media communication. activities. These can be done in two ways: (1) A discount to the normal selling price of a product. there has been a need to find out more effective and cost efficient ways to communicate with the target markets. Methods of below the line sales promotion 1. even non-media advertising. largely aimed at consumers. Some of the ways by which companies do BTL (below the line) promotions are by exhibitions. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget. Supply chain activities transform raw materials and components into a finished product that is delivered to the end customer. and having only a short term or temporary duration'. giving coupons which can be redeemed later etc. is a coordinated system of organizations. expressed in cash or in kind.
perfumes) 4.g. way of offering a discount. In this scheme. It must be ensured when a company uses coupons that the retailers must hold sufficient stock to avoid customer disappointment. Competitions and prizes This is an important tool to increase brand awareness amongst the target consumer. It works best for . magazines) . the customer gets something extra along with the normal good purchased.Coupons are another.In coupon books sent out in newspapers allowing customers to redeem the coupon at a retailer . Frequent user / loyalty incentives Repeat purchases may be stimulated by frequent user incentives. Most of the decisions of buying are taken by the virtue of point-of-sale displays in these retail outlets.Consumer luxuries (e. Gift with purchase The "gift with purchase" is a very common promotional technique. Perhaps the best examples of this are the many frequent flyer or user schemes used by airlines. car hire companies etc. train companies. Customers often view these schemes with some suspicion ± particularly if the method of obtaining a refund looks unusual or onerous. 3. People prefer big retail outlets like Big Bazaar to local kirana stores. 5. . a customer receives a money refund after submitting a proof of purchase to the manufacturer. Money refunds Here.On the back of till receipts The key objective with a coupon promotion is to maximize the redemption rate ± this is the proportion of customers actually using the coupon. Point-of-sale displays Shopping habits are changing for the people living in metropolitan cities. very versatile.Subscription-based products (e.A cut-out coupon as part of an advert .g. 6. Use of coupon promotions is often best for new products or perhaps to encourage sales of existing products that are slowing down. 7.On a pack to encourage repeat purchase . It can be used to boost up sales for temporary period and ensure usage amongst first time users. Consider the following examples of the use of coupons: .
BTL promotions are gaining popularity among all big companies nowadays considering their effectiveness because of the "individual customer promotion" at a price. an athlete dressed up in Nike sportswear could be seen jogging on an elevated treadmill for the whole day on National Highway 8. but nowadays media companies like Hindustan Times are holding weekly events through out the country in which companies can put up their stalls. Big Bazaar's `junk' swap offer Big Bazaar is launching a promotional offer from Saturday. which in turn boost the sales of the products and ensure that first time users try these products as well. with the slogan. These events give the companies a platform at very low price to promote their brand and increase visibility among target consumer. Another interesting BTL promotion was by NIKE. These companies also give discount coupons to winners in the games. A press release issued by the company says the customer can bring anything old. Ring tones and music videos on cell phones are helping the entertainment industry to promote for a music video or a movie for dirt-cheap rate as compared to media promotion. Various companies sponsor sport events to promote their brand.g. Some of the interesting examples are: Most of the educational institutes like career launcher. display banners and posters and arrange for some fun activities. knowing that for a patient a personal advise from a doctor would hold more value as compared to a commercial advertisement. Low prices on Wednesday Low prices on Wednesday Concept of Big Day Concept of Big Day Promotional offers School Jao Khushi Khushi Khushi Ki Barsaat Happy Father¶s Day E. Delhi. such as . Time and PT are holding informative workshops and free tests for students which give a direct interaction of these institutes with the target customer and hence a suitable platform to sell themselves. advertising clutter and increased impulse purchasing.SOME INTERSTING EXAMPLES OF BTL PROMOTION Most of the big brands are following the suit of BTL promotion because of rising prices of media based promotion. Most of the pharmacy companies do BTL promotion by getting shelf space through doctors to display their products or by giving away free calcium tablets again through doctors. "Bring anything old and take something new". Pepsi organized an inter school cricket event for 425 schools across 14 cities which did wonders for the company by promoting the brand amongst the right target customer for almost no cost. which is much lesser than the normal media promotions.
Head of Big Bazar India's Concept Division. News related big bazaar Future Group to hive off Big Bazaar Kishore Biyani-led Future Group is considering hiving-off its hypermarket format Big Bazaar into a separate company. It has emerged as the largest retail format of Future Group's retail division. part of the Kishore Biyani-promoted Future Group. ³The consumer electronics segment is doing extremely well. the 39th store opening in Surat on November 24 with three more in the pipeline and similar stores to be set up in major towns and cities of the State. A creative and talented retailer can use this upcoming art to breathe in new life into his store products. Biyani said speaking to the reporters on Friday. newspaper (Rs 25 per kg).000 crore by next year Big Bazar to add more stores After opening its fourth store in Ahmedabad. which is expected to generate revenue of $1 billion in the fiscal 2007-08. The prices fixed by Big Bazaar are: clothes (Rs 200 per kg). Biyani said that the proposal is at a very initial stage and has to be taken to the board. Awareness of happenings in fashion world is needed so as to keep upto-date with the dynamics of the market constantly. interior displays. 75 per kg). Highlighting that the company was going to go very aggressive in rolling out the Big Bazaar format. Visual Merchandising is the art of displaying merchandise in a manner that is appealing to the eyes of the customer. the value retailing concept of Pantaloon Retail (India) Ltd. he said that the total floor area by 2011 would scale up to 30 million square feet from the present figure of 10 million square feet. The customer can redeem the coupons before the due date on the condition that he/she shops four times the value of the coupon. referring to the big Bazaar format. 100 per kg)." says Mr Sanjeev Agarwal. presenting them in a way that would convert the window shoppers into prospects and ultimately buyers of the product. Passion for design and creativity are essential to be a good visual merchandiser. ³Managing a $1 billion business already is a challenge´. of which Big Bazaar is expected to contribute a large chunk of around $4 billion. cosmetic promotions and any other special sales promotions taking place. The Group expects to increase its revenues to $7-8 billion by 2011. Big Bazaar is a hypermarket format of the Pantaloon Retail (India) Ltd. plastics/utensils/leather goods (Rs. ³Currently we have more than 80 Big Bazaars and we are planning to scale it up to 160 by the year end´. tyres (Rs 50 per kg). A perfect design process and the ability to create ideas that are different are required. footwear/luggage (Rs. Big Bazar. he added. The 37th store is being opened at Allahabad tomorrow and the 38th at Coimbatore next week. on Friday announced its plans to open 75 to 80 new stores across India by June next. elaborating that the group was expecting the segment to generate revenue of Rs 2. "This offer will help the housewife clean out the junk while getting a good value for it.300 crore from the Home Town stores which the company launched last year. Speaking on the other formats. Visual merchandising includes window displays. It sets the context of the merchandise in an aesthetically pleasing fashion. he said. Pet/beer bottles (Rs 15 per kg). Biyani said that the group was expecting a revenue of Rs 1. and get coupons issued in exchange of the junk. furniture (Rs 75 per kg) and others (Rs 20 per kg). told reporters here that the retail chain is going to double the number of stores in Gujarat next year with two more stores planned in Ahmedabad. Mr Rajan Malhotra. . Pantaloon Retail (India) Ltd.´ he said.newspaper. President (Marketing). signs.
The retailers visual message should be conveyed to the customer in that short period of time. Right choice of colors is vital: Color is one of the most powerful tools in the Visual Merchandising segment. A shoe store theme can be a group of elves . gold and silver. A right choice of colors in the display items can turn walkers into stoppers and significantly convert them into customers. A Halloween display would require black color in the display theme. and capture peoples imaginations. Customers give three to five seconds of their attention to window display. wild. They can be romantic. but it is possible to cultivate the taste of customers gradually and purposefully. where the product is forgotten altogether and only the concept of the commercial remains in the mind of the viewer. These components when combined together in a proper ratio will make a successful outcome Make merchandise the focal point:The main goal of display is to showcase the products within the overall display area. A display of babys accessories should reflect light shades of pink and blue colors. Its essential to have themes for all retail displays. The arrangement of window display should go with the product and should not suppress them to make it discernable to the eye. special occasions and gender. a display of kitchen accessories. It should not be like an unsuccessful TV advertisement. Display themes to appropriately support the product: A theme is a display of sale items of similar categories e. Themes mainly depend upon the retailers imagination and creativity.Components of Visual Merchandising There are certain things which a retailer needs to take care while proceeding with the process of displaying his products. A retailer has to focus on the right choice of color that would match with the theme of display. Colors can be associated with emotions. Focusing on the right theme rather than creating a display with expensive raw materials is the key to successful window display. A Christmas display should contain colors of red. A good theme will lure the customer with a shopping mood into the store. It attracts attention and pulls more customers into the store. green. or capricious.g. Valentines theme should be ruled by red color supplemented with pink and white. It is therefore mandatory to choose the right color for the right theme of display. It is a visual perceptual property. It is not possible to satisfy everyone all the time.
and sound). product information. the colors of the display can reflect the same color of the logo. With globalization and the retail boom. Many elements can be used by visual merchandisers in creating displays including color. touch. By designing a plan-o-gram and activating changes frequently one can thus be a proactive retailer. and approachable atmosphere for its potential customers. especially by their presentation in retail outlets. there are no absolute rules. Contents [show] y  Facility Visual merchandising starts with the store building itself. MacDonalds display. Display should complement the retailers other strategies:The content of the display should complement the in store environment and other marketing strategies of the retailer. The main . A beautiful display can be ruined by a cracked sign holder or an unclean display environment. Change the display settings in frequent intervals:Changing the arrangement of the displays in regular intervals will initiate new interest about the products in the minds of the customer. It is not simply concerned about decorating a store beautifully.(New Oxford Dictionary of English. the clown is of the same color. This includes combining products. 1999. It is more like an art in the sense that there are implicit rules but they may be broken for striking effects. The management decides on the store design to reflect the products the store is going to sell and how to create a warm. For e. Effective cleaning schedule of showcases and display fixtures is required. If the retailer has a specific logo. Oxford University Press). visual merchandising is growing in leaps and bounds. designers. merchandising managers. Related themes will tug the heartstring of the customers and will pay off.buying shoes. sensory inputs (such as smell. It has become such an important element in retailing that a team effort involving the senior management.g. as well as technologies such as digital displays and interactive installations. but must also symbolise the brand keeping the target audience in mind. space. Visual merchandising is not a science. friendly. environments. the visual merchandising director. architects. buyers. and staff is needed. and spaces into a stimulating and engaging display to encourage the sale of a product or service. Cleanliness:Neat and clean arrangement is the foundation of an inviting a successful visual display. A theme for display of casual wears can be a group of mannequins sitting casually at a get together in different poses. lighting. red and yellow as in their logo. Visual merchandising is the activity of promoting the sale of goods.
" Especially in today¶s challenging economy. VM uses season based displays to introduce new arrivals to customers. establishing a creative medium to present merchandise in 3D environment. but to help clients articulate their own personal style. Making it easier for the shopper to self-select. Visual merchandising is one of the final stages in trying to set out a store in a way that customers will find attractive and appealing and it should follow and reflect the principles that underpin the store¶s image.  Purpose Retail professionals display to make the shopping experience more comfortable. and a mechanism to communicate to a customer and influence his decision to buy. Recently visual merchandising has gained in importance as a quick and cost effective way to revamp retail stores. not to impose ideas. But in reality. a tool to enhance merchandise on the floor. "If it does not sell. VM is a tool to achieve sales and targets. which is not the case with a "real" art. With guidance of a professional. It is important to understand that the visual merchandiser is there.principle of visual merchandising is that it is intended to increase sales. Making it possible for the shopper to co-ordinate & accessorize. Visual merchandising is the way one displays 'goods for sale' in the most attractive manner with the end purpose of making a sale. Merchandise presentation refers to most basic ways of presenting merchandise in an orderly. a retailer can eliminate errors. ¶easy to shop¶ and µfind the product¶ format. saving time and money. it is not visual merchandising. convenient and customer friendly by: y y y y Making it easier for the shopper to locate the desired category and merchandise. visual merchandisers can help economise by avoiding costly mistakes. people may avoid designers/ visual merchandisers because they fear unmanageable costs. VM is an art and science of displaying merchandise to enable maximum sale. This easier format is especially implemented in fast fashion retailers VM helps in: y y educating the customers about the product/service in an effective and creative way. thereby enabling long lasting impact and recall value. understandable. and thus increase conversions through a planned and systematic approach by displaying stocks available. Informing about the latest fashion trends by highlighting them at strategic locations. . Visual merchandising is the art of implementing effective design ideas to increase store traffic and sales volume.
and thus augmenting the selling process.  Variances  Planogram A Planogram allows planning of the arrangement of merchandise on a given fixture configuration to support sales through proper placement of merchandise by Style. and enhance the store¶s visual image. Sell by showing and promoting the product. . while other artists who are lesser known were commissioned to design unique objects specifically for visual merchandising purposes. 4. establishing linkage between fashion. combining the creative. 7. 1. Today displays in museums are referred to as exhibitions. Like world's fairs. 3. and overall look of a department store should look from head to toe. Create an emotional connect beween the viewer and the display.y y setting the company apart in an exclusive position. they became important venues to attractively display the store's merchandise. Establish. department stores and museums crowded everything together on shelves or in display cases. while displays in stores are referred to as "Visual Merchandising. Get the customer to pause and ³shop´ the selling floor. visual merchandising is the selling of a store's goods through visual means. Option. Encourage the shopper to enter the store. promote. 6. drawing the attention of the customer to enable him to take purchase decision within shortest possible time. 5. Throughout the twentieth century. shop floor. Essentially. y y The innovator's of Visual merchandising were Jason Keegan and Paul Briggs who's dynamic and innovative merchandising techniques revolutionised how a window. shifted their business from wholesale to retail the visual display of goods became necessary to attract the retail customer. 2. The store windows no longer simply allowed natural light to shine in the building or act as storage space for stock. and interior sales floor design and display. When the giant nineteenth century dry goods establishments like Marshall Field & Co. and window displays. product design and marketing by keeping the product in prime focus. the design aesthetic used in window displays moved indoors and became part of the overall interior store design. technical and operational aspects of a product and the business. both having come of age in the last quarter of the nineteenth century. eventually displacing the importance windows altogether in suburban malls Museums and department stores in America have a shared history of displaying their products. Introduce and explain new products. Entertain customers and enhance their shopping experience. incorporating advertising. Gradually.  History Every shopkeeper and merchant's primary objective is to sell merchandise. well-known artists such as Salvador Dalí and Andy Warhol created window displays.
The best store windows can generate great excitement and are a talking point. Mother's Day etc. etc. A fashion retailer. Spring. or evocation of all five senses. Price points. entice them to buy. ergonomics. it will keep customers lingering in the store. and C-stores are using visual merchandising as a tool to differentiate themselves in a saturated market. very likely. Windows may communicate style. and create loyalty to the store. New Year approaching. a timely contemporary event. A glance into a shop's window by a passerby establishes the time of the year and. At other times the propping may be based on color schemes. They can be seductive. and help them with the buying decision process. They contribute to the environment by entertaining pedestrians. Especially for large quantity items. Summer. if pleasant. content. Because the primary purpose of retail space is to stock and sell product to consumers. for instance. the spaces must be designed in a way that promotes an enjoyable and hassle-free shopping experience for the consumer. Grocery Stores. It might combine seasonal and festive points of the year such as Back-to-school. Christmas. while simultaneously communicating the products and services on offer. Food merchandising should educate customers. and advertising. the ability to experience the product before committing to the purchase is critical. The main purpose is to support ease of applicability to the merchandiser while also increasing selection & enhancing the merchandise display in a neat and organized manner. exciting or based on emotional stimulus through stimulation. can be used to help sell product and visual graphics on the boxes and packaging can make them ³look´ as good as they taste.Size. For a retailer willing to exploit the full potential that a window gives. and samples are the best form of food advertising. Valentine's Day. graphic design. will often change a window weekly to show the latest items on offer. These clearly emphasize value for money with easy and obvious ticketing. Another direction taken by retailers who rely on volume sold is price-based selling. Retail design is primarily a specialized practice of architecture and interior design. and price point. It also enables a chain of stores to have the same merchandise displayed in a coherent and similar manner across the chain. Diwali. materials or cultural themes. Retail design is a very specialized discipline due to the heavy demands placed on retail space. Texture can be utilized to entice customers to touch.  Window Displays A retailer's window is the most controllable element in relation to image and must match their merchandise's target demographic. Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. the image-building process can be exciting and have enormous potential. Aroma. If a food merchandising strategy considers the 5 senses. Easter. The space must be specially-tailored to the kind of product . With Whole Foods leading the way. however it also incorporates elements of interior decoration.  Food Merchandising Restaurants. many are recognizing the impact that good food merchandising can have on sales.
Of course there is more to generating good feelings about your store than just visual merchandising and store design.being sold in that space. then you have one of the most proven (and least expensive) forms of advertising at your disposal. You must know what customer profile you want your visual merchandising and store design to appeal to. Creating an attractive product display can draw the customer in. In good store design thought is given to geometry and symmetry of sales space. announce a sale. The balance that must be achieved is one of totality and not just bits and pieces. but once you have a sense of the synergy of the entire shopper interface you begin to understand how to positively affect the shopping experience. she is still talking about store design. which fosters balance and can improve shopper flow. as their feelings about your store. But here s my point. albeit perhaps only subconsciously. Here¶s what I mean: Visual merchandising and store design are like many other attributes of your store in the sense that they should both contribute to your store s shopping environment. But more importantly and from a shopper s perspective. . whether it is in the context of colorful eye-popping displays or perhaps just the dominant color themes within a category s sales space. especially when they form part of a retail chain. visual merchandising and store design help create what the shopper will sense. or welcome a season. often employing large display windows that allow shoppers to see into the space and the product inside. Store design deals with elements such as the location of categories and product placement within those categories. the individual spaces must be unified in their design Visual Merchandising and Store Design Visual merchandising and store design might at first glance appear to be two different and distinct topics. Read more about it in the book. Retail spaces. promote a slow-moving item. But when one talks about visual merchandising. Color and aroma and elements of sound and displays that encourage the tactile involvement of your shoppers are all too. In Discovery Based Retail I discuss visual merchandising and store design at length. must also be designed to draw people into the space to shop. I know. Therefore you must have a master plan and know how it all fits together. If your store front is fortunate enough to feature one or more windows. for example. I know. a bookstore requires many large shelving units to accommodate small products that can be arranged categorically while a clothing store requires more open space to fully display product. part of store design. I m splitting hairs here. Although you might consider visual merchandising more dynamic and store design more static and perhaps a once every 5 years or so pursuit. they must always work together. The storefront must act as a billboard for the store. In the case of a retail chain. But now this all takes us back to the question of identifying your ideal customer. The truth is that they are«and they aren¶t.
Marker Signage. Make sure all materials and location (tables. Two-Sided Tape. Color: Helps set mood and feelings. racks) are clean. add appropriate signage. develop a budget and determine a central theme. creating an attractive display takes a little skill and lots of trial and error. Keep working at designing eye-catching and innovative ways to make your retail store profitable through visual merchandising. Lighting: Should accent focal point. put together a visual display tool box to keep on hand. windows. you can re-create the display next year or if it flops. As your store changes. . Simplicity: Less is more so know when to stop and don't add too many items. Size of Objects: Place the largest object into display first. the merchandise and any props. Take photos of the display and keep record of the product sales during the display's existence. Nails. Like any other aspect of retailing. but don't despair.Some stores located in a mall or other structure may lack windows. if possible. Save your information in a file folder for easy reference. Screwdriver. You may even want to sketch your display on paper. Take a look at the flow of traffic in your store. There are many places throughout the store to build beautiful displays. but if you're concerned with saving money. Focal Point: Where product and props/signage and background come together. Stapler. Gather your visual display tool box. Are there any areas that are a focal point for customers? Your local community may have individuals or visual merchandising companies you can hire to dress your windows. Consider what you want to accomplish. Pins Hot glue sticks and glue gun Monofilament Fishing Line Tape Measure Razor Blade/Utility Knife Hammer. you can make sure you don't repeat the same mistakes. so will your opportunities for visual displays. Elements of Effective Visual Merchandising y y y y y y Balance: Asymmetrical rather than symmetrical balance with the display. Visual Display Tool Box Before designing a product display. Pencil. By having all of these items in one location it will save time in actually preparing the display. Screws Notepad. Choose a slow time of the day or build the display after hours. Once the display is finished. Sign Holders Glass Cleaner/Paper Towels Props (Non-merchandise Items) Take time to plan the display. By documenting its success. the following tips will help you create an attractive display. y y y y y y y y y y Scissors.
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