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Sony's Story….

It was in 1946 that Masaru Ibuka and Akio Morita together


with a small team of passionate and committed group of employees started to build
“Tokyo Tsushin Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research
Institute” to the billion dollar global conglomerate that it is today.

Our founders in the early years


It was in 1946 that Masaru Ibuka and Akio Morita together with a small team of
passionate and committed group of employees started to build “Tokyo Tsushin
Kenkyujo” (Totsuko), or “Tokyo Telecommunications Research Institute” into the billion
dollar global conglomerate that it is today. The main objective of the company was to
design and create innovative products which would benefit the people.

The electric rice cooker


From early attempts at creating products like the rice-cooker to the later success of
creating Japan’s first magnetic recorder, the innovative company went on to create other
hit products which won the company widespread recognition and international acclaim as
a truly global company known for its quality and innovative products. Significant product
milestones included Japan’s first transistor radio (1955), Trinitron colour television
(1968), Walkman personal stereo (1979), Handycam videocamera (1989), PlayStation
(1994), Blu-ray Disc recorder (2003) and PlayStation 3 (2006).

Sony employees in 1956


The company name of Sony was created by combining two words of “sonus” and
“sonny”. The word “sonus” in Latin represents words like sound and sonic. The other
word “sonny” means little son. Used in combination, Sony is supposed to represent a
very small group of young people who have the energy and passion towards unlimited
creations and innovative ideas. With the far-sight of expanding worldwide, it was in 1958
that the company formally adopted “Sony Corporation” as its corporate name. Easy to
pronounce and read in any language, the name Sony, which has a lively ring to it, fits
comfortably with the spirit of freedom and open-mindedness.
Overview

One of the most recognized brand names in the world today, Sony Corporation, Japan,
established its India operations in November 1994, focusing on the sales and marketing
of Sony products in the country. In a span of 15 years Sony India has exemplified the
quest for excellence in the world of digital lifestyle becoming the country’s foremost
consumer electronics brand. With relentless commitment to quality, consistent dedication
to customer satisfaction and unparalleled standards of service, Sony India is recognized
as a benchmark for new age technology, superior quality, digital concepts and
personalized service that has ensured loyal customers and nationwide acclaim in the
industry.

With brands names such as BRAVIA, BRAVIA Theatre, Cyber-shot‚ Handycam®,


VAIO, Walkman®, Xplod, Memory Stick™‚ PlayStation®. Sony has established it self
as a value leader across its various product categories of Audio/Visual Entertainment
products, Information and Communications‚ Recording Media, Business and Professional
products.

In India, Sony has its footprint across all major towns and cities through a distribution
network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and
19 direct branch locations. Manned by customer friendly and informed sales persons,
Sony’s exclusive stores ‘Sony Center’ are fast becoming the most visible face of the
company in India.

Sony India also has a strong service presence across the country with 20 company owned
and 190 authorized service centers and 16 exclusive demonstration centers. A distinctive
feature of Sony’s service is its highly motivated and well-trained staff that provides the
kind of attentive and sensitive service that is rare today.

Sony is committed to ensuring that both the products and the marketing activities
employed truly make a difference to people’s lifestyles and offer them new dimensions of
enjoyment.
Company Outline
Company OutlineCompany: Sony India Pvt. Ltd.
Managing Director: Mr. Masaru Tamagawa
Date of Establishment: November 17, 1994
Location: A-31, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi -
110044, India.
Staff Strength: 728
Share Capital: Rs. 550 million
Share Holding: 100% subsidiary of Sony Corporation, Japan
Branch Offices: Delhi, Haryana, Mumbai, Bangalore, Chennai, Kolkata,
Hyderabad, Vijayawada, Jaipur, Chandigarh, Lucknow, Pune, Ahmedabad, Indore,
Cochin, Coimbatore, Ghaziabad, Guwahati, Mangalore and Ranchi
Business Activities: Marketing, Sales and After-Sales Service of electronic products &
software exports
Products: Televisions, Hi-fi Audios, Home Theater systems and DVD players, Personal
Audio (CD/Cassette Radio Players and Walkman®), Audio Video Accessories, Car
Audio and Visual Systems, Notebooks, Gaming Consoles, Camcorders and Digital Still
Cameras, Digital Imaging Accessory (Batteries, Chargers, Microphone, Photo Printers),
Mobile Phones, Recording Media and Energy Devices, Broadcast and Professional
products.