External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MANAGEMENT CONCEPTS AND APPLICATIONS Paper Code: 2101/50701 COURSE OBJECTIVE: The objective of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas, techniques, procedures and practices in the field of management. Unit-I Introduction: concept and nature of management; managerial competencies – communication, team work, planning and administrative, strategic and global competencies; evolution of management thoughts – traditional, behavioural, system, contingency and quality viewpoints Unit-II Planning, decision making and organizing: nature and elements of planning, planning types and models, planning in learning organizations; strategic planning – an overview; decision making process, models of decision-making, increasing participation in decision-making, decision-making creativity; basic issues in organizing – work specialization, chain of common delegation, decentralization, span of management, bases for departmentation Unit-III Leading: recognition of human factor, motivation models/approaches; leadership styles/behaviours, personal characteristics of effective leaders, leadership development; leadership for learning organizations Unit-IV Management control, managerial ethics and social responsibility: management control – concept and process, overview of control techniques, effective control system; managerial ethics, factors affecting ethical choices; ethical dilemma; social responsibility; evaluating corporate social performance; managing company ethics and social responsibility Suggested Readings:

1. 2. 3. 4. 5. 6. 7.
Note: 1.

Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education Asia, New Delhi Hellreigel, Management, Thomson Learning, Bombay Koontz, H and Wechrich, H; Management, Tata McGraw Hill Stoner, J et. al, Management, New Delhi, PHI, New Delhi Robbins & Coulter, Management, PHI, New Delhi Satya Raju, Management – Text & Cases, PHI, New Delhi Richard L. Daft, Management, Thomson South-Western One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2.

External Marks: 70 Internal Marks: 30 Time: 3 hrs. MANAGERIAL ECONOMICS PAPER CODE: 2102/50702 COURSE OBJECTIVE: The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision-making. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges. Unit-I Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of business firms; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer surplus; price, income and substitution effects; demand elasticities; demand estimation and forecasting; relationship between price elasticity and marginal revenue. Unit-II Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineering cost curves; technological change and production decisions; revenue curves of a firm; duopoly analysis using reaction curves; price-output decisions under alternative market structures; shut-down points; Baumol’s sales maximization model; advertising and price-output decisions. Unit-III Collusive behaviour of firms; cartel behaviour; game theory and strategic behaviour; product differentiation and price discrimination; price-output decision in multi-plant and multi-product firms; managerial theories of the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing and transfer pricing; dumping analysis; pricing of public utilities. Unit-IV Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of national income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff analysis. Suggested Readings:

1. 2. 3. 4.
Note: 1.

Hirschey , Mark, Managerial Economics, Thomson Learning, Bangalore Monroe, Kent B., Pricing-Making Profitable Decisions, MacGraw-Hill, New York Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s Decision Makers, Pearson Education, Delhi Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning, Hyderabad One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to

2.

attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. External Marks: 70 Internal Marks: 30 Time: 3 hrs. ORGANISATIONAL BEHAVIOUR PAPER CODE: 2103/50703 COURSE OBJECTIVE: This course aims to provide insights necessary to understand behavioural processes at individual, team and organisatinal level enable students to learn how to influence the human behaviour in organisations Unit-I Foundation and background of OB, contemporary challenges-workforce diversity, cross-cultural dynamics, changing nature of managerial work, ethical issues at work, emotional intelligence in contemporary business Unit-II Individual behaviour and processes: individual differences – values and attitudes; Perception- concept, process and applications; Personality- concept, determinants and theories applications; Learning and Reinforcement, Stress – symptoms, causes, consequences and management Unit-III Interpersonal and team processes: group behaviour, group development, group dynamics, social loafing; developing teams – self directed work teams, virtual teams; team building; Empowerment - concept, significance, process, prerequisites, Conflict – concept, sources, types, management of conflict, Power – concept, sources, approaches; organizational politics Unit-IV Organizational processes and structure: organizational structure and design, Work and job design; organizational learning; organizational culture; organizational change and development. Suggested Readings:-

1. 2. 3. 4. 5. 6. 7.
Note:

Nelson, Debra L and James C Quick, Organisational Behaviour, Thomson Learning Pareek, Udai, Understanding Organisational Behaviour, Oxford University Press, New Delhi Robbins, S.P., Organisational Behaviour, Prentice Hall of India, New Delhi Hellgiegel, D & J.W. Slocum, Organisational Behaviour, Thomson Learning McSchane, Organisation Behaviour, TMH, New Delhi Luthans, Fred, Organisational Behaviour, McGraw Hill, New York New Storm and Keith Davis, Organisation Behaviour, TMH, New Delhi

1.

2.

One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

addition. Anderson.P. Suggested Readings: 1.meaning & types of correlation. Thomson Learning. Time series analysis. time series and forecasting. Sultan Chand & Sons. Levin & Rubin. Hypothesis testing. & Gupta.. 6. Chandan. R. Gupta C. S. All questions will carry equal marks. 8. relationship between correlation and regression co-efficients. Vikas Publishing House. 3. The students will be required to attempt any five questions (selecting at least one question from each unit).External Marks: 70 Internal Marks: 30 Time: 3 Hrs QUANTITATIVE ANALYSIS Paper code: 2104/50704 COURSE OBJECTIVE: The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making Unit-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations. Quantitative Techniques. Delhi. J.measurement of trend and seasonal variations. Unit-II Correlation analysis.S. Bombay.Delhi. N. regression analysis-meaning and two lines of regression. Prentice Hall of India. Poisson and Normal distributions. Gupta S. skewness : meaning and co-efficient of skewness. Probability distributions . Large samples. Business Statistics. Analysis of variance. An Introduction to Statistical Methods. Statistics for Business. 2000 7. . Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit).. 2. Quantitative Methods in Business. Vikas Publishing House.P. Excel Books. Hooda. Bhardwaj. Statistics for Business & Economics. multiplication and Bayes’ theorem.meaning. Bombay. 5.Chand & Co. Small samples: Chi-square test.S. McMillan India Ltd. Unit-III Probability: basic concepts and approaches. types and applications. Binomial. Delhi. Kothari C. Business Statistics. Anderson.B. Vijay-Business Statistics. Statistics for Business & Economics. Thomson Learning.R. . Karl Pearson’s coefficient of correlation and spearman’s rank correlation.P. Unit-IV Tests of significance. & Gupta M. New Delhi 9.R. New Delhi. limitations and characteristics. types of measures. their relative merits. 4.

classification of costs and cost sheet. objectives. One case study be discussed – per unit – in the class.P and Narang. importance. JBC Publishers and Distributors. Khan. 1995. need. New. Suggested Readings: 1. Hansen & Mowen.meaning. Shree Mahavir Book Depot. 7. NewDelhi. Richard D. and Ghosh Roy. Jain. Anthony R. Advanced Cost Accounting. trial balance. and Reece J. preparation of final accounts with adjustments. Budgetary control. K. TMH. inventory valuation. Unit-II Analysis and interpretation of financial statements – meaning. Homewood. cash flow analysis (AS-3) Unit-III Cost accounting-meaning.M. importance and scope. H. Note: 1.Irwin. importance and techniques. Management Accounting Principles. All the five questions will carry equal marks.L.. Management Accounting. different types of budgets. depreciation (straight line and diminishing balance methods). Section ‘B’ will contain one CASE STUDY which will be compulsory. 2. NewDelhi. Vikas Publishing House. Ludhiana.. Singhal. 3. Management Accounting. techniques. NewDelhi Horngren. 6. essentials of budgeting. standard costing and variance analysis (materials. The students will be required to attempt four questions (one question from each unit). need. A. Sundem and Stratton.. 5.J. P. Kalyani Publishers. methods.K. M. journal. and Jain. Accounting for Managers. Thomson Learning Mittal. I.. ratio analysis. accounting principles. Instruction for External Examiner: The question paper will have two sections. Cost Management. Illinois. 8. labour). 2.concept. marginal costing and its application in managerial decision making.N.. fund flow analysis. Pearson Education. ledger. Management Accounting and Financial Management.N.Y. importance and scope. Introduction to Management Accounting. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). New Delhi Pandey..S. S. an elementary knowledge of activity based costing Unit-IV Management accounting. S.K.Delhi. . 4.External Marks: 70 Internal Marks: 30 Time: 3 Hrs ACCOUNTING FOR MANAGERS PAPER CODE: 2105/50705 COURSE OBJECTIVE The objective of this course is to acquaint the students regarding various accounting concepts and its applications in managerial decision making Unit-I Financial Accounting-concept.

Long Distance communication. Computer Concepts 7th Edition. entity. Analog & Digital Signals. classification. New Delhi. Pearson Education White. WWW Pages & Browsing. June Jamrich Parsons. Introduction to Computers. Internet Applications. Unit-III Internet : Internetworking. Security. Unit-II Use of MS-Office: Basics of MS-Word. MS Power point.External Marks: 50 Practical Marks: 50 Time : 3hrs. capabilities characteristics & limitations. 3. Computer Languages. MS Word. Advantage & limitations. Tally (latest version) Suggested Readings: 1. Bombay. MS-Excel and MS-Power Point. 2. Bandwidth. presentations. Thomson Learning. subschema. MS Office. Thomson Learning. . Operating System. Vikas Publishing House. preparation of questionnaires. COMPUTER APPLICATIONS IN MANAGEMENT PAPER CODE: 2106/50706 COURSE OBJECTIVE: Through this course it is intended to familiarize the students with the computer hardware and software applications for data/file management and exchange through net Unit-I Computer Organization: Introduction. Objectives. MS Excel. Internet Protocol Addresses. Network Applications. schema. Leon & Leon. Concepts. E-mail. Comer 4e. 4. Data Communications & Computer Network. Characteristics. Bombay. Applications in documentation preparation and making reports. tables and graphs. Lab : Operating Systems Commands. Internet Surfing. Unit-IV Introduction to database: Concept. Packet Transmission. attribute. Storage devices: Application of Computer in Business. components. Network Topology. Computer networks and Internet.

Internal Marks: 50 Practical Marks: 50 BUSINESS COMMUNICATION SKILLS PAPER CODE: 2107/50707 COURSE OBJECTIVE: To acquaint the students with fundamentals of communication, help them honing oral, written and nonverbal communication skills and to transform their communication abilities Unit-I Purpose and process of communication; myths and realities of communication; paths of communication; oral communication: noise, barriers to communication; listening – listening process, types of listening, deterrents to listening process, essentials of good listening; telephonic communication Unit-II Presentation skills: prerequisites of effective presentation, format of presentation; Assertiveness – indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for group discussion and interviews Unit-III Non verbal communication: gestures, handshakes, gazes, smiles, hand movements, style of working, voice modulations, body sport for interviews; business etiquettes: business dining, business manners of people of different cultures, managing customer care Unit-IV Written communication: mechanics of writing, report writing, circulars, notices, memos, agenda and minutes; business correspondence – business letter format, style of letter arrangement, types of letters, telex manages, facsimiles, electronic mail; diary writing; developing resume Suggested Reading:

1. 2. 3. 4.

Kaul, Asha, Business Communication, PHI, New Delhi Kaul, Asha, Effective Business Communication, PHI, New Delhi Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication, Pearson Education McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi

External Marks: 70 Internal Marks: 30 Time: 3 hrs. BUSINESS ENVIRONMENT PAPER CODE: 2108/50708 COURSE OBJECTIVE: The objective of this course is to sensitize the students towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations. Unit-I Nature and structure of business environment; macro and micro indicators; assessing risk in business environment; emerging sectors of Indian economy; relative size and growth of public and private sectors. Unit-II Design and strategy of economic reforms; current state of growth and investment; interest rate structure and present monetary policy; fiscal environment; current inflationary position and its impact on business sector; competitive environment; legislation for anti-competitive and unfair trade practices; consumer and investor protection. Unit-III Current industrialization trends and industrial policy; environment for the SME sector; infrastructure development and policy; public sector reforms and performance; public-private partnership; intellectual property regime and the R&D environment; trends in service sector growth; banking reforms and challenges; business opportunities in the rural sector. Unit-IV Globalisation trends and challenges; balance of payments trends; environment for foreign trade and investment; exchange rate movements and their impact; India’s competitiveness in the world economy; external influences on India’s business environment. Suggested Readings:

1. 2. 3. 4.
Note: 1.

Acharya, Shankar, India’s Macroeconomic Management in the Nineties, ICRIER, New Delhi Ahluwalia, I.J. and IMD Little, India’s Economic Reform and Development, Oxford University Press, Delhi Datt, R., Second Generation Economic Reforms in India, Deep and Deep, New Delhi Khan, M.Y., Indian Financial System, TATA McGraw Hill, New Delhi One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2.

External Marks: 70 Internal Marks: 30 Time: 3 Hrs FINANCIAL MANAGEMENT PAPER CODE: 2201/50801 COURSE OBJECTIVE: The objective of this course is to acquaint the students regarding financial management tools and techniques in financial decision making Unit-I Financial management-scope finance functions and its organisation, objectives of financial management; time value of money; sources of long term finance. Unit-II Investment decisions importance, difficulties, determining cash flows, methods of capital budgeting; risk analysis (risk adjusted discount rate method and certainty equivalent method); cost of different sources of raising capital; weighted average cost of capital. Unit-III Capital structure decisions-financial and operating leverage; capital structure theories- NI, NOI, traditional and M-M theories; determinants of dividend policy and dividend models-Walter, Gordon & M.M. models. Unit-IV Working Capital- meaning, need, determinants; estimation of working capital need; management of cash, inventory and receivables. Note: The topic of capital budgeting, management of cash, inventory management, and receivable management will cover theoretical concepts and simple numerical questions. Suggested Readings:

1. Pandy, I.M., Financial Management, Vikas Publishing House, New Delhi 2. Khan M.Y, and Jain P.K., Financial Management, Tata McGraw Hill, New Delhi 3. Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, Financial Management, 4. 5. 6. 7.
Note: 1. 2. Pearson Education Chandra, Prasanna, Financial Management, TMH, New Delhi Van Horne, James C., Financial Management and Policy, Prentice Hall of India Brigham & Houston, Fundamentals of Financial Management, Thomson Learning, Bombay. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi

One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

Berkowtz and Rudelius. 4. evaluation and control of marketing effort. green marketing. public relations. Jha. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). tools of product differentiation. A. Kevin Keller. Marketing Management. Marketing: Concepts and Cases.External Marks: 70 Internal Marks: 30 Time: 3 hrs. entry strategies in international marketing Suggested Readings: 1. branding and packaging decisions. TMH. Marketing. building and delivering customer value and satisfaction. Kotler Philip and Keller. marketing environment. PHI. Hartley. philosophies. Instruction for External Examiner: The question paper will have two sections. analyzing business markets and business buying behaviour. New Delhi Etzel. reasons for and benefits of going international. pricing strategies and programmes. MARKETING MANAGEMENT PAPER CODE: 2202/50802 COURSE OBJECTIVE: This course is designed to promote understanding of concepts. retaining customers. 2. All the five questions will carry equal marks. Michael J. Marketing Management in South Asian Perspective. . wholesaling and retailing Unit-IV Advertising and sales promotion. The students will be required to attempt four questions (one question from each unit). Koshy and M. market segmentation. processes and techniques of managing marketing operation and to develop a feel of the market place Unit-I Nature and scope of marketing: corporate orientation towards marketplace. personal selling. New Delhi Kotler. New Delhi One case study be discussed – per unit – in the class. Pearson Education. New Delhi Kerin. marketing strategies in the different stage of the product life cycle Unit-III New product development process. marketing research and information system Unit-II Analyzing consumer markets and buyer behaviour. managing marketing channels. positioning and targeting. 2. Note: 1. Philip. Section ‘B’ will contain one CASE STUDY which will be compulsory. TMH. 3. web marketing. product mix and product line decisions.

Ivanceivich.N. 2. designing and administering training programme. Human Resource Management. Thomson Learning Inc. Human Resource Management. Pearson Education Mathis. 7. pay for performance and incentive plans.. HR audit. succession planning. Scott and George Bohlander. New Delhi Gomez. Tata McGraw Hill. and John Jackson. evaluation of T & D programme Unit-III Appraising performance: developing and instituting performance appraisal system. HUMAN RESOURCE MANAGEMENT PAPER CODE: 2203/50803 COURSE OBJECTIVE: The primary concern of this course is to develop an appreciation of effective management of human resources and to enable the students to meet HR challenges in present scenario Unit-I: Strategic importance of HRM. Human Resource Management. John M. determine compensation structure. Managing Human Resources. challenges to HR professionals. 4. assessment and development centres. Robert. David Balkin. 6. 5. ESOP. and D. responsibilities and competencies of HR professionals. Note: 1. HR in virtual organizations. PHI. Human Resource Management. socialization and induction of new employees. executive development programme. Megia. Human Resource Management. executive compensation. rewarding performance: linking rewards to organizational objectives. Oxford University Press. Shell. designing and administering benefits and services Unit-IV HR in knowledge era: HR in knowledge industry.Venkatesh. Biswajert. outplacement. New Delhi Jyothi P. New Delhi One case study be discussed – per unit – in the class. Pattanayak. Luis. objectives of HRM. human resource information system Unit-II Talent acquisition: recruitment and selection strategies. Gary. employee leasing. Thomson Learning Inc. training and development. potential appraisal. and Roberty Cardy. HR department operations. international HRM Suggested Readings: 1.External Marks: 70 Internal Marks: 30 Time: 3 hrs. training need assessment. human resource planning – objectives and process. Human Resource Management. role. Pearson Education Dessler. HR in mergers and acquisitions. .. career planning and management. 3. investment in training. outsourcing HR functions.

sourcing decision. Principles of Supply Chain Management – A balanced approach. continuous improvement tools. periodic review system. continuous review system – economic order quantity. just-in-time perspective on waste and inventory. statistical quality control Unit-II Product design and development process. reorder points. sales and operations planning (S&OP) strategy. The students will be required to attempt four questions (one question from each unit). capacity and capacity strategies. Operations Management – Processes and Value Chains. reducing cycle times. supply chain information system Suggested Readings: 1. sourcing strategy. total quality management. understanding the SCM information needs. Operations Management – Theory and Practice. 4. master scheduling. operations and supply chain perspectives on design. Keong & Tan. the development process. organizational role in product and service development. All the five questions will carry equal marks. Pearson Education. Greg. drivers and dependent demand inventory. measuring process performance. forecasting methods – qualitative methods and time series forecasting methods Unit-III Importance of purchasing. forecasting – demand supply and price forecasts. important trends interlinking operations and supply chain management. methods of evaluating capacity alternatives. material requirement planning. Introduction to Operations and Supply Chain Management. bench marking. defining quality. The course seeks to provide the key concepts and solutions in the design. Larry P. New Delhi Wisner. Note: Bozarth. service processes. inventory in supply chain. kan-ban system. Keah-Choon. B. Thomson Learning. logistics strategy. approaches to improving product and service design. operation. organizing for and implementing S&OP planning. Joel D. New Delhi . New Delhi Mahadevan. logistics decision models. diagnosing and improving SCM information flows. major approaches to S&OP planning. safety stock and quantity discounts.. business processes. importance of logistics. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). OPERATIONS AND SUPPLY CHAIN MANAGEMENT PAPER CODE: 2204/50804 COURSE OBJECTIVE: The objective of the subject is to explore the interlinkage between operations management and supply chain management.2. cross-functional and inter-organizational linkages in operations and SCM. 5.. services consideration Unit-IV Role of Inventory – its types. strategies for business process improvement. New Delhi Krajewski. Section ‘B’ will contain one CASE STUDY which will be compulsory. Norman & Frazier. Pearson Education. Operations Management. purchasing process. Thomson Learning. operations and supply chain strategies. mapping business processes. Cecil C. multicriteria decision models in sourcing and purchasing. trends in purchasing models. Leong. External Marks: 70 Internal Marks: 30 Time: 3 hrs. product customization within the supply chain. 3. Instruction for External Examiner: The question paper will have two sections. single period inventory system. control and management of supply chains as integrated systems Unit-I Introduction operations management and supply chain management. synchronizing planning and control across the supply chain. G. 2.. total cost of quality. laws of forecasting. types of manufacturing processes and their characteristics. & Ritzman. New Delhi Gaither. Lee J. & Handfield. Pearson Education. layout decision models. production activity control and vendor order management systems. logistics decision areas. Robert B..

constructs. procedure of preparation of reference and bibliography Suggested Readings: 1. Mann – Whitney test. ingredients and constructions of research report. factors influencing sample size. measurement – concept. Section ‘B’ will contain one CASE STUDY which will be compulsory. Tata McGraw Hills. Unit-I Business research. process of research and structure of research proposal Unit-II Research design – concept and types – exploratory. sampling design. 4. Singapore Kothari.and Pamels Schindler. data analysis and interpretation.1. Donald R. scope. Research Methodology . variables. Millian G. The students will be required to attempt four questions (one question from each unit). 5. Uma. Bombay Cooper. C. measurement scales – types and construction of scales and reliability and validity aspects in measurement Unit-III Methods of data collection – questionnaire/schedule. Business Research Method. questionnaire designing.. concepts. Business Research Methods. conjoint analysis. content analysis and tabulation. Miley Education. discriminant analysis. hypothesis. its concept. cluster analysis). techniques.R. diagnostic and experimental. nature.. 3. Thomson Learning . All the five questions will carry equal marks. BUSINESS RESEARCH METHODS PAPER CODE: 2205/50805 COURSE OBJECTIVE: The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making. 2. External Marks: 50 Workshop: 50 Time: 3 hrs. McGraw Hills. Millian J. X2 test. Hatl. Note: Zikmund. components of theory – definitions. Kruskal – Wallis H-test) Unit-IV An overview of dependent and interdependent methods (multiple regression. Instruction for External Examiner: The question paper will have two sections. need and managerial value of business research. editing. interview and observational methods. One case study be discussed – per unit – in the class. descriptive. & Paul K. Business Research Methods. New Delhi Geode. Methods in Research. New Delhi Sekran. Wilcoxon Matched – pairs signed – rank test. coding. Section ‘A’ shall comprise 8 questions (2 questions from each unit). hypothesis testing – an overview of parametric and non-parametric tests (analysis of varience. 2. factor analysis.

shall comprise 8 questions ( 2 questions from each unit). 2. and wireless networks. TMH. half-duplex transmission. McKeown. Concepts of data transmission. Thomson Learning Forouzan . Pearson Education. Data Communication & Networking. Delhi. Delhi. One case study be discussed – per unit – in the class. 2. Business Driven Technology. treats to privacy. frames. Applications of networks in information sharing and dissemination: applications in banking. N. Data and Network Communication. TCP/IP reference models. Molly. Computer Networks and Internet 4e. modems. Software. Impact of computer networks on business. All the five questions will carry equal marks. Infrastructure of networked economy. PHI. LAN WAN. Delhi. Section ‘A’ External Marks: 50 Practical Marks: 50 Time : 3hrs. website and web searching (browsing). health issues in networked economy. PHI. 6. Tannenbaum. ethical issues in networked economy. Delhi. COMPUTER NETWORKS & INTERNET PAPER CODE: 2206/50806 COURSE OBJECTIVE: The primary objective of the course is to familiarize the students with technologies like networking and internet and to build skills in applying these technologies to various business processes Unit-I Introduction to Internet: Definition of networks. protecting privacy. Computer Networks. Comer. egovernance. Section ‘B’ will contain one CASE STUDY which will be compulsory. client server computing. Hardware. Hagg. adding multimedia documents. Douglas. using IS functions to deal with business risks. 4. ticket reservation etc. home page. cryptography. Unit-III Privacy and ethical issues in networked economy. concepts of web page. TMH. . 5. Lab: Web Designing in HTML. Suggested Readings: 1. links. Unit-IV HTML : Build a simple HTML document. Unit-II Networked economy. Introduction to OSI. Internet Surfing. Vikas Publishing House. Baltzan & Philips. elements of networked economy. tables. 3. Using HTML 4. E. Miller. New Delhi. The students will be required to attempt four questions (one question from each unit). Instruction for External Examiner: The question paper will have two sections. Information Technology and the Networked Economy. social and economic issues in networked economy.1. sharing information and resources through networks. 7. Delhi. future of the networked economy.

Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). . All questions will carry equal marks.

N. Sharma. Kalavathy. meaning. time-cost trade-off. network construction. Prentice Hall of India. Delhi. maximization objective and multiple optimal solutions. J. 5. Simulation. calculating EST.Delhi. Operations Research: An Introduction.K. methodology and role in managerial decision making.External Marks: 50 Practical Marks: 50 Time : 3hrs. advantages. Special cases in assignment problems: unbalanced problems. All questions will carry equal marks.D.Delhi. Prentice Hall of India. Taha.. 2. Operations Research: Theory and Applications. Vikas Publishing House. New Delhi. pure and mixed strategy games. Operations Research. Decision theory: decision making under uncertainty and risk. Vohra. analysis of queue system. The students will be required to attempt any five questions (selecting at least one question from each unit). N. Unit-IV Game theory. duality. 6. maximization objective and multiple optimal solutions. special cases in simplex method: infeasibility. OPERATIONS RESEARCH PAPER CODE: 2207/50807 COURSE OBJECTIVE: The objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making. process. Queuing theory: concept. New Delhi. EFT. Unit-I Operations Research: Evolution. assumptions and applications. Paneerselvam.. unboundedness and multiple optimal solutions. two person zero sum game. Special cases in transportation problems: unbalanced problems. Suggested Readings: 1. advantages. assignment problems including traveling salesman’s problem. Tata McGraw Hill Publishing Company Ltd. probability considerations in PERT. degeneracy. Formulation of problem and its solution by graphical and simplex methods. Unit-II Transportation problems including transshipment problems. Quantitative Techniques in Management. Linear programming: Meaning. Operations Research. V. New Kapoor.. Bayesian analysis. 4. scope and limitations. N.K. Unit-III PERT/CPM: Difference between PERT and CPM.. degeneracy. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Operations Research. . decision trees. Macmillan India Ltd. 3. LFT and floats. limitations and applications. LST. New Delhi. Sultan Chand & Sons. principle of dominance. Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK). assumptions.

Suggested Readings: 1.D. international promotion mix and pricing decisions. The students will be required to attempt four questions (one question from each unit). Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). currency translation methods for consolidating financial statements. compensation and performance appraisal of expatriate staff. product and branding decisions. Yarbrough. J. One case study be discussed – per unit – in the class. Section ‘B’ 2. organizational structure for IB. international staffing decisions. 5. dimensions and modes of IB. Charles W. Yarbrough and Robert H. control mechanisms in IB. Anant K and Steward J Black. International Business-Environment and Operations (New Delhi. structure of IB environment. The World Economy – Trade and Finance. mechanism of international trade transactions. counter trade practices. Unit-III Decisions concerning global manufacturing and material management.L. INTERNATIONAL BUSINESS PAPER CODE: 2208/50808 COURSE OBJECTIVE: The objective of the paper is to acquaint the students with the fundamentals of international business. outsourcing factors.. international business information and communication. managing global supply chains. LEE Radesbaugh. impact of FDI on home and host countries. 2. country evaluation and selection. world trading system and impact of WTO. V. International Business: Concept. The International Business Environment: Text and Cases (New Delhi: Prentice Hall of India) Sharan. and H. risk in IB. International Business-competency in the Global Marketplace (New Delhi: Tata McGraw Hill) Sundaram. . ethical dilemmas and social responsibility issues. the LESSARD-LORANGE Model. barriers to IB. exchange rate systems. Unit-IV Harmonizing accounting difference across countries. factors affecting foreign investment decisions. Environment and Strategy (New Delhi: Pearson Education) Beth V.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Thomson Learning. The paper provides exposure to multiple dimensions of the field and imparts international perspective to business decisions. Unit-II Foreign market entry strategies. global financial system. Instruction for External Examiner: The question paper will have two sections. motives for internationalization of firms.. Singapore 1. managing distribution channels. Pearson Education) Hill. cross cultural challenges in IB. Note: Daniels. 3. Unit-I Recent global trends in international trade and finance. 4. types and motives for foreign collaboration.

components and appraisal Unit-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal. R. Strategic Management – Concept and Cases.. Section ‘B’ will contain one CASE STUDY which will be compulsory.A. mission and objectives.B. 3. External Marks: 70 Internal Marks: 30 Time: 3 hrs. AITBS Publishers and Distributors. QSP matrix and strategic plan Unit-III Strategy implementation: aspects. strategic evaluation and control – an overview of strategic evaluation and control. 4. Unit-I Strategic Management Process: defining strategy.D. Business Policy and Strategic Management. Delhi Note: 1. 2. roles of strategies. process of strategic management. . STRATEGIC MANAGEMENT PAPER CODE: 2301/50901 COURSE OBJECTIVE: The objective of the course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization. All the five questions will carry equal marks. The students will be required to attempt four questions (one question from each unit). environment – concept. M. Ireland R. operations. strategy analysis and choice – the process. 2... its plans and policies. techniques of strategic evaluation and control Suggested Readings: 1.. GE matrix. plans and policies.. levels of approaches to strategic decision making. Strategic Management – Strategy Formulation and Implementation. financial. BCG matrix. Strategic Management Competitiveness and Globalisation. marketing. SWOT analysis formulation – corporate level strategies and business strategies. All the five questions will carry equal marks.will contain one CASE STUDY which will be compulsory. Pearce II J A and Robinson Jr. personal. New Delhi David. design and change. Thomson Asia Pvt. Instruction for External Examiner: The question paper will have two sections. Azhar. SPACE approach.D. Tata McGraw Hill Publishing Company Ltd. One case study be discussed – per unit – in the class. Fred R. strategic business unit. Delhi Hitt. Kazmi. Ltd. to access strategic options available to the organization and to implement the strategic choices made by it. structures. behavioural implementation – leadership. and Hos Kisson R. culture. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Pearson Education. value and ethics Unit-IV Functional implementation: functional strategies.

Cases in MIS. James. Thomson Learning. Decision Making and role of MIS. hardware and software acquisition. Information Technology and the Networked Economy. The students will be required to attempt four questions (one question from each unit). improving business qualities. Bombay. system testing. Bombay. Information system analysis and design. Unit-IV System implementation Strategies and process. Conceptual and detailed designs of MIS. System Evaluation and Maintenance. Management Information System. J. fuzzy logic. Channel features and concept of Distributed Data bases Decision Support System: Overview. Structure of MIS. ERP. Applications – cross –functional MIWS. components and classification. Stair. Tata McGraw Hill. Executive information system. conversion methods. Delhi. N Delhi. CRM. Basic H/W required. MIS. Delhi. 6. Management Information Systems. 3. Management Information System. Brien. 7. Data communication. Murdick & Ross. 4. System Development Methodologies. 5. steps in constructing a DSS. Management Information System. Artificial Intelligence technologies in business: neural network. Technology of MIS. group decision support system Unit-II Information system for strategic advantage. Delhi. Note: Jawadekar. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).. breaking business barriers. virtual reality. business process reengineering. Transaction Processing. Thomson Learning. MANAGEMENT INFORMATION SYSTEM PAPER CODE: 2302/50902 COURSE OBJECTIVE: This course will equip students with skills to analysis information requirements for managerial decision making. documentation and its tools. . PHI. factors influencing MIS and characteristics of MIS. role in business. Suggested Readings : 1. Unit-I Data and Information. Kanter.External Marks: 70 Internal Marks: 30 Time : 3hrs. TMH. Instruction for External Examiner: The question paper will have two sections. Bombay. Principles of Management System. PHI. Thomson Learning. 1. 2. Brady. Unit-III Planning for MIS. strategic role for information system. SCM. One case study be discussed – per unit – in the class. information SDLC. Mckeown. Section ‘B’ 2.need and concepts.

All the five questions will carry equal marks.will contain one CASE STUDY which will be compulsory. .

New Delhi 2. Wadhwa. compromise arrangements and reconstruction. the negotiable instruments act: nature and types.. A.. 2. The Negotiable Instrument Acts. rights of an unpaid seller. Tripathi. Consumer Protection Act and Cyber Law Suggested Readings: 1.. Note: 1.S. S. breach of contract and its remedies. winding up. void agreements. Quasi-Contracts Unit-II The Sale of Goods Act: Contract of sale of goods. Nagpur. holder-indue course. 5. Guide to the Companies Act. and Deepa Parkash. The students will be required to attempt four questions (one question from each unit).M. Business Law for Managers. Busienss Law. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). prospectus. Sultan Chand. The main focus is on understanding basic laws affecting the operation of a Business Enterprise Unit-I The Indian Contract Act: Essentials of a valid contract. Vikas Publishing House Pvt.M. conditions and warranties. allotment of shares Unit-IV Membership. shares and share capital. 1956: Nature and types of companies. 3. 1980 Ramaiyam. N. memorandum and articles of association. 4. J. Khergamwala.C.C. performance of contracts. negotiation and assignment. management and meetings. Kuchhal. prevention of oppression and mismanagement. All the five questions will carry equal marks. New Delhi. Section ‘B’ will contain one CASE STUDY which will be compulsory. M. Instruction for External Examiner: The question paper will have two sections. 1992 Shah. TMH.External Marks: 70 Internal Marks: 30 Time: 3 hrs. BUSINESS LEGISLATION PAPER CODE: 2303/50903 COURSE OBJECTIVE: The course is designed to provide an understanding of legal processes involved in management of an organization. 1998 Tulisian P. Business Legislation Management. arbitration Unit-III The Companies Act. Ltd. Bombay. accounts and audit.. . borrowing powers. formation. transfer of property. dishonour and discharge of a negotiable instrument. One case study be discussed – per unit – in the class.

Financial plan – cash budget. legal issues – intellectual property rights patents. creative problem solving. franchising Suggested Readings: 1. The students will be required to attempt four questions (one question from each unit). Excel Books. All the five questions will carry equal marks. entrepreneurship process. opportunity recognition. designing organization structure. factors impacting emergence of entrepreneurship. financial feasibility: drawing business plan. managerial vs. New Jersy (USA) Lall. Entrepreneurship. Michael Peters and Dean Shephered. Entrepreneurship. trade secrets. steps in preparing marketing plan. 3. break even analysis Unit-IV Sources of finance: debt or equity financing. feasibility study – market feasibility. Madhurima. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea – sources of new ideas. Hisrich. copy rights. methods of generating ideas. job design. 2. characteristics of successful entrepreneurs. Duane Ireland. Poornima. financial institutions supporting entrepreneurs. working capital.. 4. role of entrepreneurship in economic development. New Delhi Barringer. knowledge and skills requirement. Robert D.. competitor and industry analysis. understand and internalize the process of setting up a business Unit-I Entrepreneurship: Concept. commercial banks. Instruction for External Examiner: The question paper will have two sections. proforma balance sheet. . ENTREPRENEURSHIP PAPER CODE: 2401/51001 COURSE OBJECTIVE: This course aims to acquaint the students with challenges of starting new ventures and enable them to investigate. and R. environmental scanning. 2. proforma income statement. contingency planning. New Delhi One case study be discussed – per unit – in the class. licensing. Pearson Education. Entrepreneurship. organizational plan – form of ownership. proforma cash flow.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). trade marks. preparing project report. Brace R. presenting business plan to investors Unit-III Functional plans: marketing plan – marketing research for the new venture. Tata McGraw Hill. and Shikha Sahai. technical/operational feasibility. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi Charantimath. manpower planning. Entrepreneurship Development and Small Business Entreprises. venture capital. Note: 1. Pearson Prentice Hall.

the tools.External Marks: 50 Practical Marks: 50 Time : 3hrs. EDI. benefits of mobile commerce. Shurety. ELECTRONIC COMMERCE PAPER CODE: 2402/51002 COURSE OBJECTIVE: The objective of the course is to learn types. Vikas Publishing House.Michael Chang. E Commerce for Manager. Bharat Bhasker. Electronic Commerce. N Delhi. mobile commerce framework. Bombay. Delhi. advertising & marketing in the internet. e-procurement. 6. channel design. digital library. Addison Wesley. factors affecting e-commerce.James. digital copyrights. Jay Lee. TMH. Unit-II Electronic payment system. inter-organizational commerce & intra-organizational commerce. Thomson Learning. on-line research. 4. Internet advertising. business and technological dimensions of e-commerce. Delhi. 2. Unit-I Introduction to Electronic Commerce: origin and need. Electronic Commerce: A Managerial Perspective. New Delhi 8. computer based education & training. Hanson & Kalyanam. David King & H. smart card. 10. Efraim Turban. 3. Schneider P. Suggested Readings: 1. multi channel retailing. Prentice Hall of India. Vikas Publishing House. organizing for online marketing. 5. Mobile commerce: Introduction to mobile commerce. TMH. process of e-commerce. 7. Pearson Education. channels and the related issues in implementing the e-commerce practices. Electronic Commerce. Bombay. selling through online intermediaries. Framework. Thomson Learning. Creating a winning E-business. Gary. Whitely David. Perry T. Whinston . New Delhi 9. Note: . Unit-IV Security. E-Commerce. Napier. Search engines & directory services. Understanding E-Commerce. Kalakota. credit card and emerging financial instruments. network infrastructure (including internet). Didar Singh. applications. Frontiers of Electronic Commerce. Agents in electronic commerce Lab: Internet Surfing of E-Commerce Sites. supply-chain coordination. E-business with Net Commerce (with CD). Delhi. Addison Wesley. Kosiur. consumer search & resource discovery. Unit-III B2B e-commerce. introduction to marketing & CRM. Internet Marketing & e-commerce. value-added network. internet commercialization. Internet retailing.

The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks.Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). .

. 3. Instruction for External Examiner: The question paper will have two sections. measurement based performance management. competency based performance management. conducting performance review discussions. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Performance Management: Concepts. career based performance management. New Delhi Rao. Performance Management System. Performance Management. Pearson Education. Herman. All the five questions will carry equal marks. measuring performance – results and behaviour. Note: 1.. 2.. Response Books. T. team based performance management Unit-IV Culture based performance management. process of performance management.New Delhi Cardy. PHI. Srinivas R. New Delhi 2. Performance Management and Appraisal Systems. One case study be discussed – per unit – in the class. characteristics. performance appraisal vis-àvis performance management. harnessing performance management system for performance improvement Unit-III Performance management strategies and interventions – reward based performance management. leadership based performance management Suggested Readings: 1. Skills and Exercises. Robert L. 4. Performance Management. R.. performance management and strategic planning linkages Unit-II Establishing and operationalising performance management system.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Aguinis. PERFORMANCE MANAGEMENT PAPER CODE: 2305/50905 COURSE OBJECTIVE: Performance management is the most critical function and strong determinant of organizational excellence. New Delhi Sahu. Inc. 5. This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems Unit-I Concept. PHI. Excel Books.V.K. role and significance of performance management. Section ‘B’ will contain one CASE STUDY which will be compulsory.. The students will be required to attempt four questions (one question from each unit). Kandula.

incidents and cases. Training for Development. Bombay McGrath. Training aids Unit-III Training methods and techniques – role playing.L. Pearson Education. New Delhi Goldstein. Organization and Management of training function. training process: role of stakeholders in training programme..External Marks: 70 Internal Marks: 30 Time: 3 hrs. programmed instructions. learning styles. operational analysis. principles of evaluation. 6. D. All the five questions will carry equal marks. Human Resource Development. Strategies. return on investment in training. lecture. R. Effective Training – Systems. Instruction for External Examiner: The question paper will have two sections. Every Trainer’s Handbook. process of calculating ROI in training.K. competency mapping Unit-II Designing the training programme: process of learning in training programme – attributes and factors influencing. developing training modules. 3. 2. Thomson Learning Sahu. Sage Publications De Simone. criteria and approaches. Agochia. and Harris. e-learning. Note: 1. R. emerging trends in training and development. Thacker.M. and rationale. Devendra. Excel Books. business games. mind mapping. TRAINING AND DEVELOPMENT PAPER CODE: 2306/50906 COURSE OBJECTIVE: This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization Unit-I Training – concept. Training needs assessment – organizational analysis. person analysis. new perspectives on training – cross cultural training. P Nick. New Delhi. learning process. 4. Thomson Learning. The students will be required to attempt four questions (one question from each unit). inspirational techniques – brainstorming. Training in Organization. Prentice Hall of India. . 5. and James W. seminars. training climate and pedagogy. and Practices. New Delhi One case study be discussed – per unit – in the class. 2. syndicates and group discussion. knowledge management Suggested Readings: 1.. Section ‘B’ will contain one CASE STUDY which will be compulsory. laboratory training. in basket exercises. creative problem solving Unit-IV Evaluation of training – need for evaluation. New Delhi Blanchard. Training for Life and Leadership in Industry. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).

Organisation Development. professional ethics and values and experiences. PHI.V. team. reengineering. Section ‘B’ will contain one CASE STUDY which will be compulsory. process consultation. Wendell L. New Delhi French. Subir. The students will be required to attempt four questions (one question from each unit). process of organizational development Unit-II Human Process Interventions – T-group. and Christopher G. systems and process related competencies and helping organizational to achieve peak performance and become self sustaining Unit-I Organizational Change – meaning. organization transformation Unit-IV Contemporary issues and applications – Organizational development in global context.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). ORGANISATIONAL CHANGE AND DEVELOPMENT PAPER CODE: 2307/50907 COURSE OBJECTIVE: This course is designed to provide in depth understanding of behavioural interventions and enable the students to apply these intervention for building individual. Pearson Education One case study be discussed – per unit – in the class. organizational development in service sector. Thomson Learning Ramnarayan S. competencies requirement. types. work design. Strategic Interventions – Organization and environment relationships. team building. Thomas G. Organizational Development – nature and characteristics. Instruction for External Examiner: The question paper will have two sections. Organisation Development and Change. Organisation 2IC. . Rao and Kuldeep Singh. OD Practioners – role. 2. 4. employee involvement. Note: 1. Organisation Development Interventions and Strategies. theories of planned change. Response Books. New Delhi Chowdhury. 3. Worley. role focused interventions Unit-III Techno structural Interventions – restructuring organization. coaching and mentoring. organizational confrontation meeting. third party interventions. future trends in OD Suggested Reading: 1. and Lecil H. 2. nature.. T. Cummings. All the five questions will carry equal marks. Bell.

4. Compensation. compensation as motivational tool. 5. 3. determining the worth of jobs. understanding different components of compensation package like fringe benefits.O. role of trade unions in compensation management. Instruction for External Examiner: The question paper will have two sections. Tata McGraw Hill Henderson. COMPENSATION MANAGEMENT PAPER CODE: 2308/50908 COURSE OBJECTIVE: This course is designed to promote understanding issues related to compensation in corporate sector and impart skills in designing. understanding inter and intra-industry compensation differentials. UK Singh. compensation of professionals and knowledge workers. Milkovich. compensation policy Unit-II Internal and external equities in compensation system. Section ‘B’ will contain one CASE STUDY which will be compulsory. pay commissions. Chief Executives. Reward Management. 2. The students will be required to attempt four questions (one question from each unit). designing pay structure and administering compensation package. Excel Books.. . pay for performance plans Unit-III Compensation of special group: Corporate Directors. George T and Newman J. sales compensation plan. analysis and restructure compensation management system.. Compensation Management. New Delhi 2. Senior Managers. R. One case study be discussed – per unit – in the class. working of different institutions related to reward system like wage boards. Pearson Education Martocchio. tax planning Suggested Readings: 1. strategic perspectives of compensation.M. Kogan Page. policies and strategies Unit-I Role of compensation in organization: economic and behavioural theories related to compensation. Compensation Reward Management. R&D staff. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). M and Murlis H. J.. Note: 1. All the five questions will carry equal marks.J. components of executive compensation package. international compensation Unit-IV Statutory provisions governing different components of reward systems. B. Pearson Education Armstrong.D.External Marks: 70 Internal Marks: 30 Time: 3 hrs. incentives and retirement plans.. Strategic Compensation.

) The Talent Management Handbook. integrating compensation with talent management. challenges of TMS. Seema. . management. The Talent Era. leadership coaching Unit-IV Return on talent. contingency plan for talent. elements of talent friendly organizations Unit-II Talent Management System – elements and benefits of Talent Management System. cross functional capabilities and fusion of talents. 2. talent development budget. Response Books. Subir. TALENT MANAGEMENT PAPER CODE: 2405/51005 COURSE OBJECTIVE: The objective of this course is designed to create symbiotic relationship between talent and organization to accelerate performance improvements by instituting talent management system that ensures identification. New Delhi One case study be discussed – per unit – in the class. difference between talents and knowledge workers. Note: 1. 4.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Lance A and Dorothy Berger (Eds. evaluating employee potential Unit-III Talent Planning – succession management process. The Handbook of Competency Mapping. leveraging talent. Tata McGraw Hill. Organization 2IC. optimizing investment in talent. development of talent portfolio Unit-I Talent:. the talent value chain. New Delhi Sanghi. building blocks of talents management: competencies . Pearson Education. Berger. developing talent management information system Suggested Reading: 1. 3. Financial Times/Prentice Hall International Chowdhary. ROT measurements. creating TMS. building a reservoir of talent.engine of new economy. New Delhi Chowdhary.performance management. value driven cost structure. Subir.

Instruction for External Examiner: The question paper will have two sections. Tata McGraw Hill. Industrial Relations. Strategic implementation of WPM. Unit-II ILO and Trade Unions: Objectives and functions. New Delhi Monappa. Note: 1. Oxford University Press. Trade Union response toward liberalization and change. Role and objectives of ILO. New Delhi . Unit III Labor Legislations: Objectives. Role of State in managing industrial relations factors affecting industrial relations. 7. forms and significance.S. 5. S. Tata McGraw Hill.K. Trade Unions and Labour Legislations. Sakher. Development of trade Union movement in India. Section ‘B’ will contain one CASE STUDY which will be compulsory. Venkataratnam. 6. and Sinha. Tata McGraw Hill. Pearson Education. All the five questions will carry equal marks. New Delhi Dutta. C. Scope. Challenges of Trade Union movement. Oxford University Press. Prevention and settlement of disputes. A. functions and issues of industrial relations and to gain insight into the dynamics of employee management relations on the different job situations. New Delhi 2. emerging socio-economic and techno-economic profile. Forms of union. Harmony and discipline Unit. Industrial Relations. Impact of technological change on industrial relations. Sinha. Managing Human Resources. 4. New delhi Venkataratnam. The students will be required to attempt four questions (one question from each unit). Industrial Relations.2. New Delhi Sinha. methods and significance to quality management. New Delhi Monappa. Managing Human Resources.IV Co-ownership management. E.S. Ramaswamy. Centry. Objectives. Guide to Disciplinary Action. Involvement of workers with management processes. Unit-I Industrial Relations: Concept. A. Grievance handling legislations: Social security legislations. Regulatory legislations and protective and employment legislations. Quality of worklife Suggested Readings 1. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). One case study be discussed – per unit – in the class. IIRA-Excel Books. External Marks: 70 Internal Marks: 30 Time: 3 Hrs INDUSTRIAL RELATIONS AND LABOR LEGISLATIONS PAPER CODE: 2406/51006 COURSE OBJECTIVE: The objective of this course is to sensitize and expose students to critical tasks. Collective bargaining and empowerment: role. Pravin. Trade Union Challenges at the Designing of 21st 3. Concept and significance.. C.

sustained competitive advantages through inimitable HR practices Unit-III HR Systems: staffing systems. Section ‘B’ will contain one CASE STUDY which will be compulsory. Tanuja. All the five questions will carry equal marks. Mello. Tata McGraw Hill Greer. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). outsourcing and off shoring Suggested Readings: 1. barrier to strategic HR. performance management systems Unit-IV Strategic options and HR decisions – Downsizing and restructuring. Agarwala. mergers and acquisitions. Oxford University Press. Jeffrey A. employee and career development systems. evolution of SHRM. business strategy and human resource planning. George and Thomas Dougherty. HRM in knowledge economy. 4. New Delhi Dreher. 3. Strategic Human Resource Management. STRATEGIC HUMAN RESOURCE MANAGEMENT PAPER CODE: 2407/51007 COURSE OBJECTIVE: The primary concern to this course is to develop in depth understanding of the strategic role performed by HR in business organizations and to gain insight of the alignment between different HR systems and practices and organizational outcomes Unit-I HR environment.. Charles. concept of SHRM: investment perspective of SHRM. strategic HR vs. Human Resource Strategy. Strategic Human Resource Management. domestic and international labour market. role of HR in strategic planning Unit-II Strategic fit frameworks: linking business strategy and HR strategy. Instruction for External Examiner: The question paper will have two sections. Thomson Learning Inc. Pearson Education . External Marks: 70 Internal Marks: 30 Time: 3 hrs. reward and compensation systems.2. The students will be required to attempt four questions (one question from each unit). Strategic Human Resource Management. HR bundles approach. traditional HR. HRM and firm performance linkages – measures of HRM performance. best practice approach. 2.

Thomson Learning. 3. Tata McGraw Hill. International Human Resource Management Sage Publication. Unit –I Human Resource management in global organizations: Meaning and concept of Culture. Issues and challenges in global perspective. . Belcourt. Standards of performance management in global perspective. Thomson Learning. New Delhi Peter J. negotiations. Welch. team development and cooperation Unit IV Compensation: Objectives. Dolling..Excel books 2. Note: 1. Expatriate and repatriate issues in global context Suggested Readings 1.David H. Bombay Harzing and Van Ruysseveldt. International Human Resource Management.5. Monica and Kenneth McBay. leadership. Hodgetts. Doh. International Management – Text and Cases. Fred Luthans. Instruction for External Examiner: The question paper will have two sections. motivational context. models and attitudinal dimensions. Selection criteria and issues. 2. New Delhi Holt. Dryden Press. determinants and key components. Training and development of international staff Unit III Managing global staff: Recruitment.. Human and cultural variables of organization. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Culture caricatures. Strategic Human Resource Planning. work settings. similarities and managerial implications Unit-II Global HR issues: Cross-national differences. 4. characteristics and elements. All the five questions will carry equal marks. dimensions. The students will be required to attempt four questions (one question from each unit). Differences in communication. Culture diversity. Retaining and motivating International staff. Richard M. External Marks: 70 Internal Marks: 30 Time: 3 Hrs CROSS-CULTURAL HUMAN RESOURCE MANAGEMENT PAPER CODE: 2408/51008 COURSE OBJECTIVE: This course builds on the notions and frameworks in developing and understanding about the diverse nature of behavior patterns and issues involved in multivariate values and culture systems to maintain excellence of management. cultural differences. Danice E. Section ‘B’ will contain one CASE STUDY which will be compulsory. International Management – Cultural. Strategy and Behaviour. Thomson Learning Inc. One case study be discussed – per unit – in the class. standardization and adoption of work practice. bargaining behavior and negotiation strategies. and Jonethan P.

New Delhi Note: 1. venture capital financing.R. MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS PAPER CODE: 2309/50909 COURSE OBJECTIVE: The objective of this paper is to acquaint the students about major financial services and institutions Unit-I Financial Services: salient features. scope and problems. H. OTCEI. New Delhi Machiraju. Pearson Education Khan. M. The Secret of a Winning Culture (Building High Performance Teams) PHI (Pvt. Sen and John R. IFCI. Vikas Publishing House Machiraju. depository system and custodial services. scripless trading. Financial Institutions and Markets. UTI. ICICI. Deresky... 2.. debt securitization Unit-III Development Banks . Francesco.operational policies and practices of IDBI. L. Thomson Learning. Working of Stock Exchange in India. LICI. Pearson Education. Indian Financial System. Larry E. M. New Age Publication . functions and powers Suggested Reading: 1. regulatory and theoretical framework of leasing. Financial Services. mutual funds. 4. M. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). segments/instruments of money market Unit-IV Mechanism of security trading.) Ltd. housing finance. Section ‘B’ will contain one CASE STUDY which will be compulsory.5. All the five questions will carry equal marks. 5. Bombay 6. Tata McGraw Hills. EXIM BANK. One case study be discussed – per unit – in the class. merger/amalgamation and acquisition/takeover. 2. 5th Ed. SEBI – its objectives. Childress. Bhole. New Delhi 8. factoring and forfeiting. Indian Financial System. Indian Financial System. 6. issue management activities/procedures of merchant banking Unit-II Credit rating. External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi 7.. Cullen. 2nd Edition. Y. New Delhi Pathak.R. The students will be required to attempt four questions (one question from each unit).. NSE. Tata McGraw Hill. International Organizational Behavior.Y. Tata McGraw Hill. Instruction for External Examiner: The question paper will have two sections. New Delhi Khan. SIDBI. H. Managing Across Borders and Cultures. 3.. Pearson Education. Multinational Management. International Management.

generation and screening of project ideas. Cyrus and Merna. H.7. New Delhi. project financing in Indiaproject appraisal by financial institutions. 2. 3.. ISBN Note: . Unit-IV Project management: organisation. Vikas Publishing House. Management of Indian Financial Institutions. New Delhi. R. Vikas Publishing House. BOOT/ BOT system for infrastructure projects. Section ‘B’ will contain one CASE STUDY which will be compulsory. Shrivastava.C. Rao. All the five questions will carry equal marks. 5. Instruction for External Examiner: The question paper will have two sections. One case study be discussed – per unit – in the class. Himalaya Publishing House 2. Chandra. Unit-III Social cost benefit analysis. control. appraisal criteria. New Delhi. demand and situational analysis. Project Finance. UNIDO approach.M. Sultan Chand & Sons. P. Nijiru. Unit-II Special decision situations.Tony. environmental appraisal of Projects. and Nigam. analysis of project risk.K. market. R. Machiraju. Bhavesh. planning. Suggested Readings 1. Project Management. PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCE Paper code: 2310/50910 COURSE OBJECTICE: The objective of this paper is to acquaint the students about the project and financing of infrastructure projects. M Patel. External Marks: 70 Internal Marks: 30 Time: 3 hrs. planning. N. Divya. Implementation and Review. Tata McGraw Hill... technical analysis and financial analysis. Financing infrastructure projects: Concept. rational and financial instruments. appraisal and control Unit-I Phases and objectives of capital budgeting. 4.Delhi. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Thomas Telford. The students will be required to attempt four questions (one question from each unit). Selection. Financing Infrastructure Projects. UK. Projects : Planning Analysis. Prasanna. human aspects and pre-requisites. Note: 1. Project Management and Control. firm risk and market risk. Public finance for infrastructure projects. 2002. SCBA by financial institutions.

benefits and limitations of ABC. measuring changes in activity and process efficiency. establishing objectives and performance measures in different perspectives of balance score card. quality cost management and reporting system Suggested Readings: . process value analysis. Section ‘B’ will contain one CASE STUDY which will be compulsory. EVA. JIT & theory of constraints. All the five questions will carry equal marks. RI. accounting and evaluation of responsibility centers. financial measures of activity efficiency. Instruction for External Examiner: The question paper will have two sections. activity hierarchies. administration and effectiveness. STRATEGIC COST MANAGEMENT AND CONTROL PAPER CODE: 2311/50911 COURSE OBJECTIVE: This course aims to acquaint the students with concepts and various aspects of cost management from strategic perspective Unit-I Conceptual framework of SCM.1. activity-based budgeting. One case study be discussed – per unit – in the class. External Marks: 70 Internal Marks: 30 Time: 3 hrs. productivity efficiency. activity analysis and linkage analysis. operational and strategic application of ABC. indicates of ABC. responsibility centers and financial control – nature and role of responsibility centres. target costing. measuring the performance of investment centre – ROI. budgeting –nature. designing an ABC system Activity-based management. transfer pricing and its applications Unit-IV Strategic-based performance measurement system: balanced score card – prospectives and limitations. application of linkage analysis in cost reduction and value addition Unit-III Functional-based planning and control. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). partial and total productivity measurement. Nature of value-chain analysis. cost management tools . Kaizen approach. The students will be required to attempt four questions (one question from each unit). limitation of volume-based costing system. role of SCM in strategic positioning. environmental influences on cost management practices. kaizen costing. budgeting cycle. cost drivers. ZBB.life cycle costing. 2. customer profitability analysis. human aspects of budgeting. productivity measurement and control. performance budgeting. BPR and bench marking Unit-II Nature of activity-based costing (ABC).

finance function in a multination firms. V. New Delhi . measuring and managing various risks and exposure. Drury.. Management Control System. 2. Management Accounting and Control. international monetary and financial systems. Note: 1. MULTINATIONAL FINANCIAL MANAGEMENT PAPER CODE: 2312/50912 COURSE OBJECTIVE: International boundaries are blurring therefore MNCs can raise funds from international financial management. taxation in multinational firms Suggested Readings: 1. 6. Datar Foster. ADRs. international receivable management. New Delhi Allen Shapiro. Thomson Learning Kaplan. Pearson Learning Anthony.. 5. IBRD and development banks. 3. The purpose of this paper is to equip the students with financial and investment decision of MNCs Unit-I An overview of multinational financial management. international capital money markets.1. Section ‘B’ will contain one CASE STUDY which will be compulsory. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). and Govindrajan. cost of capital and capital structure decisions. country risk analysis. Colin. Vijay. One case study be discussed – per unit – in the class. Thomson Learning Sharan. 2. international flow of funds Unit-II International working capital management: international cash management. Pearson Education Hansen and Mowen. Pearson Education Kaplan. managing short term assets and liabilities. euro dollar and currency market. External Marks: 70 Internal Marks: 30 Time: 3 hrs. 3. The students will be required to attempt four questions (one question from each unit). exchange rate determination. Euro issues. PHI. dividend policy of multinational firm Unit-IV Developments in foreign exchange markets. International Financial Management. Advanced Management Accounting. Multinational Financial Management. Atkinson. McGraw Hill 2. Robert N. CP and ECB Unit-III Multinational capital budgeting. Management Accounting. Instruction for External Examiner: The question paper will have two sections. 4. Cost Accounting. International Financial Management. Thomson Learning Horngren. Cost Management. financial market instruments – GDRs. PHI. Madura Jeff. Atkinson and Young. All the five questions will carry equal marks.

. assessment of individuals and companies. 6. income from other sources Unit-III Clubbing of incomes. incomes exempt from tax. International Finance. External Marks: 70 Internal Marks: 30 Time: 3 hrs... Maurice D. Section ‘B’ will contain one CASE STUDY which will be compulsory. deduction and collection of tax at source. McGraw Hill Apte. capital gains. The students will be required to attempt four questions (one question from each unit). Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). export or local. close or continue etc. P. 5. tax planning with reference to managerial decisions – own or lease. residential status and its incidence on tax liability. Stonehill. Arthur I. returns of income and assessment of income. Instruction for External Examiner: The question paper will have two sections. David K. TAXATION LAWS AND PLANNING PAPER CODE: 2409/51009 COURSE OBJECTIVE: The objective of this course is to acquaint the students with tax laws and tax planning Unit-I Basic concepts of income tax. computation of tax liability Unit-IV Tax planning/avoidance/evasion. Moffett. income from house property Unit-II Profits and gains of business and profession including depreciation. Tata McGraw Hill Eiteman. Note: 1.. International Financial Management. tax planning in reference to employees’ remuneration. make or buy. setting off and carrying forward of losses.G. Pearson Education 2. Multinational Business Finance. One case study be discussed – per unit – in the class. general deductions from gross total income.4. Alok. Michael H. income tax authorities and their powers Suggested Readings: . and Pandey. income from the had salary. Levi. All the five questions will carry equal marks.

managing NPAs. management of credit and operational risk. 3. Direct Taxes Law and Practice. MANAGEMENT OF BANKING AND INSURANCE PAPER CODE: 2410/51010 COURSE OBJECTIVE: The attempt of this paper is to impart knowledge of various functional areas and risk management in banking and insurance sectors Unit-I An overview of the banking sector. Monica. Instruction for External Examiner: The question paper will have two sections. Taxman Publications Mahrotra & Goyal. regulatory issues for governance of banking sector– role of RBI and Ministry of Finance. role of technology in banking Unit-II Component of ALM and their management. Monica. role of IRDA. Pearson Education Study material of Institute of Company Secretaries of India 2. Income Tax Law & Practice. pension funds in India Unit-IV .. marketing in banking industry. V. interest rate management. 2. Direct Taxes.B. Section ‘B’ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). liquidity management. Note: 1. 4. challenges of insurance marketing. All the five questions will carry equal marks. and Singhania.K. managing capital adequacy and profit planning. V. Kapil.1.growth and structure. investment pattern and policies of insurance companies. and Singhania. 6. Cooperative Banks and NABARD. Taxman Publications Lal.K. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). V. Agra Singhania. types and structure of insurance plans. Direct Taxes Planning and Management. Singhania. treasury operations and management. Student Guide to Income Tax. Kapil and Singhania. One case study be discussed – per unit – in the class.K. Unit-III Origin and development of insurance sector. function and operations – RBI.component of bank marketing strategy. 5.. RRBs. Commercial Banks. External Marks: 70 Internal Marks: 30 Time: 3 hrs. Singhania. Sahitya Bhawan Publications. objective and process of risk management. Taxman Publications Singhania. B.

Concept and components of total risk. theories of security valuation. Principles of Risk Management and Insurance. Life and Health Insurance. and Shekhar.. Risk Management & Insurance. Measurement of systematic risk. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT PAPER CODE: 2411/51011 2. Vikas Publication 4. Indian Institute of Banking and Finance. George E. Delhi 2. Pearson Education. ICFAI Publication 7. External Marks: 70 Internal Marks: 30 Time: 3 hrs. financial management of life insurance companies Suggested Readings: 1. jr. Measuring historical and expected return and risk. Rejda. Thomson Learning Note: 1. Financial Intermediation. One case study be discussed – per unit – in the class. Delhi 3. Efficient Market Theory. systematic and unsystematic risk. Shekhar. Pearson Education. Harold D. Unit-II Objectives and benefits of investment analysis and security valuation . return and risk. need. Arbitrage Pricing Theory. Portfolio revision – meaning. life and nonlife insurance management – strategic management. Risks involved in them.constant-dollar-value plan. Black. constraints and strategies. Instruction for External Examiner: The question paper will have two sections. John Mily & Sons 5.Economic. The students will be required to attempt four questions (one question from each unit). McMillan Publisher 6. advantages and selection. Trieschmann. Capital Asset Pricing Model. COURSE OBJECTIVE: The objective of this paper is to acquaint the students about the investment decisions. use of life insurance in personal and business planning. Unit-I Investment-Meaning. Industry and Company Analysis. the efficient frontier. Unit-IV Bond portfolio management strategies – passive portfolio strategies. Besis Joel Risk Management in Banking. All the five questions will carry equal marks. the selection of the optimal portfolio. Kenneth jr. Fundamental Analysis. Selection Problems: Markowitz portfolio theory. formula plans . life and non-life (health and motor vehicle) insurance underwriting. Banking Theories and practices.C. & Skipper. Lekshmy. process and alternatives. Indian Institute of Banking and Finance 8. Sharpe single-index model. theories of fixed and variable income securities. structure and administration of life and non life insurance companies.Organizational forms. . K. the efficient frontier and investor utility. active management strategies. The New Basel Record. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Technical Analysis. fundamental and technical analysis and theories and concepts involved in portfolio management. nature. Section ‘B’ will contain one CASE STUDY which will be compulsory. Unit-III Portfolio – Meaning. planning and control cycle. expected return and standard deviation for portfolios. Risk Management.

Alan J and Mohanty. 2006.Prentice Hall of India. basics of stock index future. 2. Portfolio performance evaluation: risk adjusted measures of performance. Investment. Instruction for External Examiner: The question paper will have two sections. New Delhi. External Marks: 70 Internal Marks: 30 Time: 3 hrs FINANCIAL DERIVATIVES PAPER CODE: 2412/51012 COURSE OBJECTIVE: To acquaint the students with the basics of financial derivatives and their use in managing risk with their synergic effect on financial returns. John Wiley & Sons. New Delhi Sharpe. 4. Modern Portfolio Theory & Investment Analysis. Dryden Press. arbitragers and scalpers. Pitabas.concept of futures. Modern Investment Theory. Investments. Marcus. Robert A. interest rate futures. Gorden J. UNIT-III Types of options. 6. Reiley & Brown. One case study be discussed – per unit – in the class. Jeffery V. Security Analysis and Portfolio Management. trading strategies involving options. uses of derivatives. speculators. and Bailey. .. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Pearson Education. Vikas Publishing House. New Delhi. 3. Investment analysis and Portfolio Management. Haugen. Participants – hedgers. All the five questions will carry equal marks. UNIT-II Fundamentals of futures and forwards . variable ratio plan.. Suggested Readings 1. Kane Alex. Bodie ZVI. difference between forward and future contracts. New Delhi. option pricing – black scholes option pricing model UNIT-IV Note: 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. types of orders. Pandian. clearing process. Thomson Learning. 2. derivative markets in India – current trends and future prospects. 5. TMH. Thomson Learning. Alexander & Wiley. 7.constant ratio plan.. & Gruber. The students will be required to attempt four questions (one question from each unit). Alexander. Edwin J. Investment Analysis & Portfolio Management. Bombay. currency futures (basics). Martin J. Elton. UNIT-I Concept and type of derivatives.. Bombay. use of futures for hedging. trading mechanics.

Financial Derivatives. All the five questions will carry equal marks. One case study be discussed – per unit – in the class. An Introduction to Derivatives and Risk Management. External Marks: 50 Practical Marks: 50 Time : 3hrs. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). polymorphism. New Delhi Redhead. 2. New Delhi Gupta. Financial Derivatives : An Introduction to Future/Forward. PHI. Note: 1. Options and Swaps. mechanics of swap – interest rate swap and currency swaps.. Prentice Hall of India. currency swaps. links and associations.. Chance. PHI Kumar. overloading. Derivatives: An Introduction. object and classes. interest rate swaps. Don M. constructors and destructors.Fundamental of swaps – introduction to swaps. The students will be required to attempt four questions (one question from each unit).. Harcourt College Publishing Robert A Strong. type conversions Unit-IV Inheritance: Extending classes. swap pricing Suggested Reading: 1. Unit-I Object-oriented concepts. functions. 6. Unit-II Object modeling. Lab: Programming in C++ on above defined syllabus Suggested Readings: . object-oriented system development Unit-III C++ language: Classes and objects.S. 4. functional modeling. Futures and other derivatives securities. Instruction for External Examiner: The question paper will have two sections.. John C. Bombay Hull. dynamic modeling. Fnancial Derivaties. encapsulation. pointers. 3. Thomson Learning.S.L. PHI 2. OBJECT-ORIENTED ANALYSIS & DESIGN WITH PROGRAMMING IN C++ PAPER CODE: 2313/50913 COURSE OBJECTIVE: The objective of this course is to acquaint the students with object oriented programme methodologies. input-output operations. S. virtual functions and polymorphism. S. 5. Section ‘B’ will contain one CASE STUDY which will be compulsory. grouping constructs. inheritance and multiple inheritance.

3. Addison Wesley Rumbagh.TMH. Booch . 6. Note: Deitel and Deitel . New Delhi. New Delhi. OOAD. 7. 4. PHI. Satzinger. Galgotia Publications. . Bombay. TMH. Add Wesley Stroustrup . Turbo C++. New Delhi. OOPS. Object Oriented Analysis and Design. Robert Lafore. Herbert Schildt. Balagurusamy . C++ . Pearson Education. C ++How to Program. New Delhi.1. All questions will carry equal marks. C++ The complete Reference. OOPS with C++. 5. The students will be required to attempt any five questions (selecting at least one question from each unit). Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Thomson Learning. New Delhi. 8. 2.

External Marks: 50 Practical Marks: 50 Time : 3hrs. joins. constraints. Prentice Hall of India. tools of oracle: SQL*PLUS. Thomson Learning. . 4. Unit-II SQL functions.PL/SQL. Delhi. varying arrays. abstract data types. reports. view and index. forms. Thomson Learning. New Delhi. loops. Bombay. nested tables. sequence. operators. Morrsion. SQL vs SQL*PLUS. Guide to SQL. Page. declarations. Lab: Programming in Oracle on above defined syllabus. transaction control and data control language. Enchanced Guide to Oracle 8i. Pratt. Loney. data manipulation language. The students will be required to attempt any five questions (selecting at least one question from each unit). Phillip J. concept of exception handling. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Implementing and Managing Oracle Databases. 2. database triggers. executable commands: conditional logic. Unit-III Database Objects: Synonym. data types in oracle. goto statements. Lemme & Colby. queries and sub queries. Prentice Hall of India. Tata McGraw Hill. Special Editions using Oracle 8/8i. concept of locks and types of locking. ORACLE 8i: The Complete Reference. data definition language. Unit-IV Introduction to PL/SQL: Advantages. Suggested Readings: 1. PL/SQL block. Bombay. RDBMS. 5. Unit-I Introduction to Oracle: DBMS. PROGRAMMING IN ORACLE PAPER CODE: 2314/50914 COURSE OBJECTIVE: The objective of the course is to understand the tools of Relational Data Base Management Systems. New 3. All questions will carry equal marks. New Delhi.

normalization. Suggested Readings: 1. 3. Ullman. Codd rules. Mobile Databases Lab: Programming in any RDBMS package on above defined syllabus. functions of data base management system.. Jeffrey A. Pearson Education Garcia. 2.J. C. Digital Libraries. Vikas Publishing House. Introduction to Database Management System. Pratt. Ullman. Thomson Learning. Ullman. DATA BASE MANAGEMENT SYSTEM PAPER CODE: 2315/50915 COURSE OBJECTIVE: The objective of the course is to understand the tools and techniques of data capturing. McFadden. Introduction to Database System 8e. Database System. Note: Kroenke. . Data Base Implementation. Multimedia Databases. New Delhi Elmsari Navathe . Pearson Education. problems of distributed system. concurrency. 11. Singh S. Pearson Education Abraham. Garcia. Distributed data base system and internet Unit-IV Emerging Data base Technologies : Internet Databases. Database Systems. Pearson Education Kahate. Fundamental of Database system. options for distributing a database. Pearson Education Date . data base administration. 5. Unit-III Distributed data base system: Introduction. 8. Korth . storing and disseminating for efficient working of organization. Modern Data Base Management. Data Base The Complete Book. deadlock. Fred R. McGraw Hill. Thomson Learning. objectives. Database Processing. 4. 10. Data Base System concepts. 7. Pearson Education. Pearson Education Rob. 6. Unit-I Data models: Hierarchical and network. relational data model. Hoffer & Marry B. Pearson Education Garcia. Concept of Data Base Management. object oriented data base management system Unit-II Data Independence: Logical and physical. Prescott.. backup & recovery. 9.External Marks: 50 Practical Marks: 50 Time : 3hrs. New Delhi. Data Base Implementation. K.

. All questions will carry equal marks. The students will be required to attempt any five questions (selecting at least one question from each unit).Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit).

Buford. gray scale and still-video image. distributed multimedia databases. navigation theory and practice. All questions will carry equal marks. and audio compression JPEG standard. Multimedia Bible. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). MIDI. Prentice-Hall of India Shuman. site types and architectures. Rosch. Unit-III Data and file format standards. MULTIMEDIA AND WEB DEVELOPMENT PAPER CODE: 2316/50916 COURSE OBJECTIVE: The students shall learn the operational fundamental of multimedia and its application in web designing Unit-I Introduction to Multimedia: Multimedia devices. text design issues for the web. DVI Technology. color. non-lossy and lossy compressions for images. Multimedia Making IT Work. 7. Distributed multimedia systems : Components. 5. Vikas Publishing House. video on demand. Multimedia: An Introduction. 4. Web Design The Complete Reference. video-capturing. Suggested Readings: 1. BPB Publications. Tata McGraw Hill. Sams Publishing Powell. formatting tags. Multimedia on the PC. brief survey of speech recognition and generation. New Delhi Senclair. page types. The students will be required to attempt any five questions (selecting at least one question from each unit). Unit-II Data compression : Need for data compression. Multimedia Systems. web design tools. introduction to text: Fonts and text layout. Pearson Education Vaughan. creating multimedia. types of multimedia systems. authoring tools. Lab: Each student is required to develop at least one website. MPEG standard. Introduction to Page: Page sizes. Unit-IV Introduction to Web design: Web development process. Multimedia applications design :Application classes. New Delhi. Multimedia in Action. 6. . 2. Tata McGraw Hill Villamil and Molina. video image.External Marks: 50 Practical Marks: 50 Time : 3hrs. components of multimedia systems. 3.

Pearson Education. Prototyping model. software characteristics.. structured programming. activities during testing. token count. The students will be required to attempt any five questions (selecting at least one question from each unit). Software Metrics. areas of applications. Unit-IV Coding. effective modular design (coupling. Fenton & Pfleeger. verification. Thomson Learning Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). cohesion). monitoring and control. functional and structural testing. New Delhi. Narosa Leon & Leon. Software Engineering. software metrics : categories. data structure metrics Software Development : Phases. Vikas Publishing House. New Delhi Sommervile. test case design. Software Engineering. Models : Waterfall model. Fundamentals of Software Engineering. testing. project monitoring plans. 2. project scheduling. . Prentice Hall of India. Mc Graw Hill Ghezzi. COCOMO. Spiral model. Note: Pressman . design objectives. prototyping. design tools and techniques. All questions will carry equal marks. SOFTWARE ENGINEERING PAPER CODE: 2413/51013 COURSE OBJECTIVE: The objective of the course is to familiarize the students with the software development process. 6. unit and integration testing. Jalote. Rapid Application Development model Unit-II Software quality factors. An Integrated Approach to Software Engineering 3e. Software Engineering: A Practitioner’s Approach 6e.External Marks: 50 Practical Marks: 30 Time : 3hrs. cost estimations. 5. Suggested Readings : 1. 3. 4. Unit-I Concept of software engineering. software quality assessment. Software risk management Unit-III System design. test plan. quality assurance plans. and testing for the optimum functionality at reasonable costing. function point analysis. testing fundamentals.

5. Bombay. role of systems analyst. cohesion. 2. System Analysis and Design 4e. evaluation of system requests. CASE tools for systems analyst. Unit-II System Development Life Cycle : Preliminary investigation . J L. schedule and resource. Thomson Learning. feasibility study . structured application development .Information System Projects. Cashman. . Introduction to Systems Analysis and Design. managing online data. Suggested Readings: 1.fact finding techniques. system changeover. types of business information systems. Unit-I Concept of system. Thomson Learning Satzinger. technological. design issues related to site management. Note: Hoffer et. al. operations. Prentice Hall of India. Awad. quality assurance.internet design fundamentals. program. System Analysis and Design Methods. 4. Systems Implementation : Application development. Prentice Hall of India. system. Hawryszkiewyez. Rosenblatt. 2nd ed. New Delhi. New Delhi. Systems Analysis and Design.. SYSTEMS ANALYSIS AND DESIGN PAPER CODE: 2414/51014 COURSE OBJECTIVE: This set aims to help students understand the complexities involved in design and implementation of information systems in business organizations coupled with aligning IT strategies for developing strategic planning resources. for client / server architecture. Thomson Learning Shelly. input and output design. Whitten. New Delhi. major steps in preliminary investigation. data design. 3. Unit-III Systems Design : User interface design. Business Information System.structure charts. data dictionary. designing internet systems . Galgotia. Systems Analysis .Training. documentation. Installation .economic. data flow diagrams. Modern System Analysis and Design. I T. organizational and cultural.designing systems for LANs. .External Marks: 50 Practical Marks: 50 Time : 3hrs. Unit-IV Designing Distributed and Internet Systems : designing distributed systems . 6. cost benefit analysis. coupling. testing. Elias M. overview of system development methodologies. user documentation. System Analysis and Design.

The students will be required to attempt any five questions (selecting at least one question from each unit). . All questions will carry equal marks.Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit).

depth first search. constraint satisfaction. Introduction to AI & Expert Systems. breadth first search. Note: Luger. Unit-IV Symbolic reasoning under uncertainty. Unit-II Heuristic search techniques: generate and test. Expert Systems. Artificial Intelligence.External Marks: 50 Practical Marks: 50 Time : 3hrs. Bombay. frames. Unit-III Knowledge representation: predicate logic. 2. components. Unit-I Application-areas of artificial intelligence in business. PHI. TMH. solving problems. steps in constructing expert system. New Delhi. ARTIFICIAL INTELLIGENCE PAPER CODE: 2415/51015 COURSE OBJECTIVE: The aim of this course is to understand the complexities and tools of Artificial Intelligence to business world for structuring knowledge based expert systems. & Knight. best first search. 3. New Delhi Winston. Pearson Education Girantano. Thomson Learning. Pearson Education Rich. learning. resolution in predicate logic. 4. Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). hill climbing. Artificial Intelligence. 5. introduction to Natural Language Processing and neural networks. Suggested Readings: 1. Artificial Intelligence. . Patterson. semantic nets. state space search. All questions will carry equal marks. means-ends analysis. conceptual dependency. problem reduction. expert systems: overview.

Programming Java. Bombay. AWT: Working with windows. Vikas Publishing House.External Marks: 50 Practical Marks: 50 Time : 3hrs. hardware and software requirements. passing parameters to applets. objects and methods. New Delhi E. Unit-IV String handling. layout managers. TMH. Herbert Schildt. Advanced Programming in Java. event handling. 6. Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Note: Wigglesworth. applet tag. constants. Thomson Learning. The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks. operators and expressions. program structure. Unit-II Classes. Slack. Decker. decision making and looping. Unit-I Programming through JAVA: JAVA history. JAVA virtual machine. Suggested Readings: 1. JAVA and WWW. New Delhi. applets and applications. Lab: Java Programming and Internet Surfing. variables and data types. Patrick Naughton. creating an executable applet. Problem Solving in Java. Thomson Learning. JAVA Complete Reference. JAVA tokens. JAVA Complete Reference. 4.Balagursamy. graphics and text. TMH. controls. Programming in JAVA. JAVA features. 3. i/o basics. decision making and branching. packages. Pearson Education. Deitel and Deitel. 7. TMH. . JAVA and internet. applet life cycle. 5. multithreading Unit-III Applet programming: local and remote applets. interfaces. managing errors and exceptions. Bombay. 2. New Delhi. PROGRAMMING IN JAVA PAPER CODE: 2416/51016 COURSE OBJECTIVE: The objective of the course is to introduce students to platform independent programme methodologies using JAVA forecasting both off line and on line web based application. JAVA environment. JAVA How to Program. New Delhi.

forwards in hedging and arbitrage. arbitrage operations. London Apte P. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi 1. purchasing power parity approaches. Prentice Hall of India. 5. . monetary portfolio balance. The students will be required to attempt four questions (one question from each unit). bid-ask spreads. Multinational Finance. Fisher Black’s Optional-Pricing model. International Finance.A. 2.External Marks: 70 Internal Marks: 30 Time: 3 hrs. measuring foreign exchange risk and exposure. determination of rate of exchange. 3.G. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Levi Maurice. Note: Giddy I. New Delhi D. New Delhi Roth Paul. overvalued and under valued currencies. AITBS. International Fisher Effect. credit risk of swaps. Unit-III Nature functions and participants of foreign exchange market. the Interest Rate Parity Theorem. All the five questions will carry equal marks. options and determination of their market value. the Dornbusch Sticky-price theory of exchange rate volatility. central banking intervention for exchange rate stability. It exposes the students to the functional and operational aspects of foreign exchange market and the intricacies of the risks involved. Pitman. Unit-I Nature of foreign exchange: sources of demand for and supply of foreign exchange-the balance of payments (bop) framework. exchange rate systems. Unit-IV Currency futures. Mastering Foreign Exchange and Money Markets. exchange rate overshooting and the J-curve effect. 2. forward premium. International Financial Management. over-the-counter options. currency and interest rate swaps. One case study be discussed – per unit – in the class. New Delhi Buckley. spot and forward markets. Euro currency market and its instruments. foreign exchange regulation in India. effect of depreciation on trade balance. the Expectation Theory. Global Financial Markets... Suggested Readings: 1. techniques and applications of foreign exchange management.N. Unit-II General factors of exchange rate fluctuations. 4. methods of quoting exchange rates. cross rates of exchange. basic techniques of exposure management. FOREIGN EXCHANGE MANAGEMENT PAPER CODE: 2317/50917 COURSE OBJECTIVE: The purpose of the paper is to skill the students in the instruments. real and effective exchange rates. Tata McGraw Hill. Instruction for External Examiner: The question paper will have two sections. nominal. Prentice Hall of India.

managing risk in international marketing. Unit-III The structure of international distribution systems. pricing strategies. Doole Isobel and Robin Lawe. International Marketing. One case study be discussed – per unit – in the class. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).. global media strategy. challenges of international advertising. Unit-IV International promotion mix. tasks and challenges of international marketing. INTERNATIONAL MARKETING PAPER CODE: 2318/50918 COURSE OBJECTIVE: The course seeks to develop international marketing skills on a sound theoretical and conceptual foundation. Instruction for External Examiner: The question paper will have two sections. Delhi 4. broad structure of an international marketing plan. operations and control. Vikas. managing channel conflicts. techniques of foreign market selection. Shaw. 3. New Delhi Note: 1. Global Marketing Management. international and global marketing. Unit-I Nature of international marketing. aspects of international sales management. The students will be required to . Pearson Education. push and pull strategies. aspects of international supply chain management. product and banking decisions. organizational structure for international marketing.External Marks: 70 Internal Marks: 30 Time: 3 hrs. counterfeiting and IPR issues. International Marketing – Analysis and Strategy. New Delhi 5. Oxford University Press. screening international marketing opportunities. It provides an insight into global marketing environment and the managerial decision making in the context of contemporary dynamics of the global markets. organizational structure for international marketing planning. Rajgopal. channel selection decisions. New Delhi 2. Thomson Learning. domestic vs. Suggested Readings: 1. international dumping. international direct marketing. International Marketing. Keegan Warren J. leveraging international distribution for competitive advantage. environmental factors affecting international prices. foreign market entry modes. 2. global marketing operations and strategies. international product life cycle. Rakesh Mohan. WTO framework and the international marketer. PHI. Joshi. Onkvisit Sak and John J. financing international marketing transactions. benefits. International Marketing Strategy. international marketing environment. Unit-II International marketing research and information system.

international asset and liabilities management. al. The course has special focus on international transactions and the role of multinational banks in money and capital markets at the global level. Multinational Banking. international credit appraisal techniques. Unit-I Structure and growth of international banking. Section ‘B’ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). international banking mergers and acquisitions. 5. Management of Banking. Koch. et. international banking risks. strategies for managing non-performing assets. international bank credit rating. Singapore Fabozzi Frank J. .. determination of eurocurrency interest rates. capital adequacy.. 4. Delhi Giddy Ian H. eurocurrency markets. derivatives trading by multinational banks. MULTINATIONAL BANKING PAPER CODE: 2319/50919 COURSE OBJECTIVE: The objective of the course is to acquaint the students with the institutional and operational aspects of multinational banking. New York One case study be discussed – per unit – in the class. Foundations of Financial Markets and Institutions. All the five questions will carry equal marks. eurocurrency instruments. Global Financial Markets.. Unit-IV Banks’ participation in international money and capital markets. Thomson Learning. Note: 1. Leiden Lees Francis A. John Wiley. Suggested Readings: 1.W. syndication techniques in international lending. 3. role of Bank for International Settlements. New Delhi Robinson Stuart W. Pearson Education.. Instruction for External Examiner: The question paper will have two sections. 2. AITBS. Sijthoff International. A. growth of Eurocurrency deposits and credit. Unit-III International payment systems. External Marks: 70 Internal Marks: 30 Time: 3 hrs. euro credit multiplier process. organizational characteristics of multinational banking. Scott and Timothy W. bank asset portfolio management. transferability and trading of loans. factors of multinationalization of banking. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Unit-II Regulatory environment for international banking.. Section ‘B’ will contain 2. International Banking and Finance.attempt four questions (one question from each unit). Macdonald S.

Paul R. 4. Krugman. It further enables the students to understand the practical parts of trade policy within which the business is required to make adjustments. Economic Survey (Latest Issue) One case study be discussed – per unit – in the class. major schemes and incentives for exporters. Macmillan. McGraw Hill. Pearson Education. tariff classification. export subsidies. import substitution. trends in India’s foreign trade since 1991. impact of WTO provisions on trade policy. Unit-I Growing importance of trade in world economy. trade as an agent of globalization. and Maurice Obstfeld. Robert Heller. trade fairs and exhibition. External Marks: 70 Internal Marks: 30 Time: 3 hrs. international economic integration – forms and levels. assessing export potential for specific products in specific markets. Prentice Hall of India. alternative bases and explanations of trade. import control regime. logic of state trading and canalized trade. 3. effects of a quota. export promotion strategies. 2. New Delhi Govt. countervailing duties and dumping. International Economics. significance of conceptual understanding of trade theory for IB manager Unit-II Free trade versus protection. International Economics: Theory and Policy.one CASE STUDY which will be compulsory. All the five questions will carry equal marks. trade creating and trade diverting effects of a custom union. economic effects of tariff. London D. repercussions of regional economic groupings on the strategy of international marketers Unit-III Components of international trade policy. tariff retaliation. Note: 1. term of trade – alternative concepts. Delhi Bo Sodersten. of India. International Trade. rationale and working of free trade zones. commercial intelligence Unit-IV Major quantitative and qualitative. New York H. 5. INTERNATIONAL TRADE THEORY AND POLICY PAPER CODE: 2320/50920 COURSE OBJECTIVE: The paper seeks to develop conceptual and analytical framework within which the students can analyse international trade problems and issues. Salvatore. . trade equilibrium and determination of terms of trade. overall assessment of India’s trade policy Suggested Readings: 1. Theory and Problems of International Economics. gains from trade.

global knowledge management. e-commerce strategy. drivers and obstacles to globalization. partner analysis. Multinational Management – A Strategic Approach. New Delhi . Section ‘B’ will contain one CASE STUDY which will be compulsory. strategic value of an alliance. entry and exit. Cullen John B. Ohio. MacMillan. GLOBAL STRATEGIC MANAGEMENT PAPER CODE: 2417/51017 COURSE OBJECTIVE: The objective of the paper is to offer an insight into the impact of globalization on business organization and how managers can take strategic decisions in the global context. Sindhwani Trilok N. External Marks: 70 Internal Marks: 30 Time: 3 hrs. South-Western. approaches to multinational corporate strategy. 2. international control system. managing international intra-company accounts. Unit-I The phenomenon of globalization. HR strategies in cross-cultural environment. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). developing a strategic planning model for an MNC. Instruction for External Examiner: The question paper will have two sections. managing project. criteria for successful alliances. cross-border mergers and acquisitions. minimizing taxation burden. Unit-IV Risk strategies in multinational management. Unit-II Motives for strategic global alliances. global capital structure decisions. management of blocked funds. strategies for global competitive advantage. selection and performance appraisal. Unit-III Strategic considerations in expatriate personnel management. challenges of multinational recruitment. components and challenges of international strategic management. communication and negotiation strategies. working capital and trade finance. transition and consolidation phases.. product strategies for global markets. Suggested Readings: 1. integrating ethical and social responsibility concerns with strategic management. The Global Business Game – A Strategic Perspective. aspects of headquarter control over subsidiaries.2. transfer pricing techniques. international investment strategy. impact of personal values and corporate and culture on international strategy. strategic decisions over different stages of international product lifecycle. The students will be required to attempt four questions (one question from each unit). motives and determinants of internationalization of firms. R&D networking and technology strategy. managing integration. All the five questions will carry equal marks. strategic considerations in foreign market identification..

Suggested Readings: 1. Arbitrage Pricing Theory. 3. Multinational Finance. et. Bombay 1. Unit-IV Multinational capital structure and cost of capital. costs and risks of financing. centralized versus decentralized cash management. 5. Pearson Education. strategies for managing currency risk. assessing and managing country risk in capital budgeting decisions. determining financial structure of foreign subsidiaries of MNCs. All the five questions will carry equal marks. international financial instruments. International Financial Management. Palgrave MacMillan. Multinational Finance. investment criteria and borrowing decisions. Global Strategic Management. One case study be discussed – per unit – in the class. capital budgeting for foreign investment. . INTERNATIONAL FINANCIAL MANAGEMENT PAPER CODE: 2418/51018 COURSE OBJECTIVE: The course emphasises the managerial aspects of international finance and seeks to impart the skills needed by multinational financial managers.. Instruction for External Examiner: The question paper will have two sections. Note: Levi Maurice D. 2. financial choices for an MNC and its foreign affiliates. Unit-I Finance function in a multinational firm. The students will be required to attempt four questions (one question from each unit). TATA McGraw-Hills. structure of international financial markets. optimizing cash flows. asset allocation policy.. K. McGraw-Hill. Hampshire One case study be discussed – per unit – in the class. New Delhi Shapro A. strategic adjustment to international taxation.C. New York Buckley A. international portfolio diversification-techniques and barriers. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).3. international CAPM and Roll’s critique. Unit-II Aspects of international cash management.G.. International Finance. External Marks: 70 Internal Marks: 30 Time: 3 hrs. 2. Prentice-Hall. New Delhi Apte P. Daniels John D. Thomson Learning.al. Unit-III International portfolio versus direct investment. New Delhi Butler. strategic considerations in euro-equity issues. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi Lasserre Philippe. Prentice-Hall of India... international bond financing.. 4. 4. Note: 1. cost and availability of international financial flows.C. International Business – Environment and Operations. cash management and value of the firm. Multinational Financial Management.

facilities for service exports.2. New Delhi Khurana. export credit risk insurance and the role of ECGC. significance and components of international logistics. basic procedure and documentation for excise and custom clearance. SEZ units. Export: What. ADS. Wheeler Publishing. shipping modes procedures and documentation. Unit-III Arranging post-shipment finance. export procurement. negotiating documents under L/C. Suggested Readings: 1. international logistics infrastructure. documentary collection of export bills. availing foreign exchange facilities. STP and BTP units. New Delhi . New Delhi Shavaramu. Export Management. role of commodity boards and export promotion councils in trade promotion. Unit-IV Major export promotion schemes in India. How. Anupam Publications. export costing and pricing procedures incoterms. major provisions of FEMA relating to exporters.. Unit-I Trends in world trade growth. protecting against adverse movements in exchange rates. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). When. deciding payment terms. INTERNATIONAL LOGISTICS PAPER CODE: 2419/51019 COURSE OBJECTIVE: The purpose of the paper is to expose the students to the practical aspects of international trade and the domestic and international institutional and regulatory arrangements for this part of international business. quality control and pre-shipment inspection. Section ‘B’ will contain one CASE STUDY which will be compulsory. role of forwarding agents. nature. Cargo insurance. marketing development assistance. EHTP. creating an export organization. export assistance to export houses. Unit-II Arranging pre-shipment finance. export contracts. facilities for deemed exports. role of EXIM Bank.K. EOUs. P. packing and labeling of export consignments. registration and licensing. selecting export products and markets and channels. deciding currency of payment. managing exchange earners’ foreign currency accounts. Export Marketing – A Practical Guide for Exporters. trade information support. Paras Ram. Galgotia Publishing. 2. Instruction for External Examiner: The question paper will have two sections. The students will be required to attempt four questions (one question from each unit). export order processing. UCPDC guidelines. 3. All the five questions will carry equal marks. External Marks: 70 Internal Marks: 30 Time: 3 hrs.

Note: 1. Pearson Education. sporting. Kevin Lane. identifying and establishing brand positioning. leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging process. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. introducing and meaning new products and brand extensions. Jean Noel. managing brands over time: managing brands over geographic boundaries and market segments Suggested Reading: 1. 3. defining and establishing brand values. Strategic Brand Management. measuring outcomes of brand equity. designing marketing programs to build brand equity: integrating marketing communication to build brand equity: information processing model of communication. customer based brand equity. Commissionate of Customs and ICDs. New Delhi One case study be discussed – per unit – in the class. quantitative research techniques. BRAND MANAGEMENT PAPER CODE: 2321/50921 COURSE OBJECTIVE: To introduce the concept of branding and brand management with special emphasis on developing brand equity Unit-I Branding concepts. The Economist.4. Govt of India. S. 2. Instruction for External Examiner: The question paper will have two sections. John. New Delhi Clifton. Ramesh. Kogan Page. The students will be required to attempt four questions (one question from each unit). 5. New Delhi Govt. Delhi . cultural and other events Unit-III Developing a brand equity measurement and management system: establishing brand equity management system. Sage Publications. celebrity endorsement. Pearson Education. building a strong brand and its implications. Govt. 6. country of origin. Marketing and Branding – The Indian Scenario. Brand Positioning: Strategies for competitive advantage. Tata McGraw Hill. of India. of India. 24 Brand Mantras. branding challenges and opportunities. New Delhi Kapoor. Jagdeep. External Marks: 70 Internal Marks: 30 Time: 3 hrs. All the five questions will carry equal marks. Keller. capturing market performance Unit-IV Designing and implementing branding strategies: brand-product matrix. 5. New Delhi Sengupta subroto. brand hierarchy. internal branding Unit-II Choosing brand elements to build brand equity. Brands and Branding. Strategic Brand Management. New Delhi Kapferer. Ministry of Commerce and Industry – Handbook of Procedure. 2. 4. New Delhi Kumar. An Overview of Customs. licensing. brand equity concept. co-branding. Rita & Simmons. measuring sources of brand equity – capturing customer mindset: qualitative research techniques. strategic brand management process. marketing communication options.

2. Instruction for External Examiner: The question paper will have two sections. prospects and customers. social. methods of direct marketing. copywriting. compensating the advertising agencies. integrated marketing communication. strengths and customer service. trade promotion strategies. agency evaluation. media planning. message and profitability targeting. internal marketing. segmenting and targeting. brand likeability Unit-II Compaign planning. One case study be discussed – per unit – in the class. methods of getting creative ideas. process of developing IMC message strategy. interactive and personal dimension of direct marketing. sales promotion tools. 2. types of advertising agencies. objectives and strategies of customer service. executional and strategic consistency Unit-III Media classification. objectives of co-marketing communication Unit-IV Personal selling objectives and strategies. defining public relations. website marketing. Principles of Advertising and IMC. creating and maintaining brand relationship with customers. e-mail marketing. brand publicity tools. trade promotions. Kenneth & Baack. brand-customer touch points. External Marks: 70 Internal Marks: 30 Time: 3 hrs. developing creative message strategy. economic and ethical issues in IMC. corporate image and reputation. The students will be required to attempt four questions (one question from each unit). trade promotion for new products and existing brands. Integrated Advertising. Duncan. Pearson Education. Promotion and Marketing Communication. measurement and evaluation methods Suggested Readings: 1. creating and maintaining the brand. creating a brand image. media strength and weakness. digitization of brand information. media partners and their role. types of segmentation. print layout and design. New Delhi .Note: 1. Donald. INTEGRATED MARKETING COMMUNICATION PAPER CODE: 2322/50922 COURSE OBJECTIVE: The objective is to introduce the students to the integrated role of promotion techniques with the special emphasis on advertising Unit-I Marketing communication. IMC planning process. building relationship through data management. trade shows and other participation events. event marketing. functional areas of marketing communication. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). mission and cause marketing. think/feer/do models. Section ‘B’ will contain one CASE STUDY which will be compulsory. determining consumer sales promotion strategies. All the five questions will carry equal marks. evaluation and measurement of brand messages. AIDA model. writing for point and electronic media. sponsorships. New Delhi Clow. consumer sales promotion. limitations of brand publicity. customer database. attitude formation and attitude change. Tata McGraw Hill. brands – its meaning. Tom. brand decision making process. strengths and limitations of sales promotion. personal selling process. wireless communication. crisis communication. brand-message execution. selecting desired brand position. integrating online brand communication. developing brand identification.

customer management relationship system in services marketing. organizing for service leadership: search for synergy in service management. 4. All the five questions will carry equal marks. market segmentation. 5. The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. positioning vis-à-vis competitors. One case study be discussed – per unit – in the class. Shruti. Section External Marks: 70 Internal Marks: 30 Time: 3 hrs. principles and responses to effective service recovery. customer misbehaviour. Oxford University Press. delivery in cyberspace. planning the service environment: consumer responses to and dimensions of service environment. Burnett. measuring and improving service productivity. Richard. SERVICE MARKETING PAPER CODE: 2323/50923 COURSE OBJECTIVE: To understand the service product and key elements of services marketing mix. Jaishree and Jain.3. managing people for service advantage: service leadership and culture Unit-IV Managing relationship and building loyalty: customer-firm relationship. objectives and foundations for setting prices. planning and branding service products. New Delhi Jethwaney. analyzing and managing customer base. designing communication mix: branding and communication. capacity constrain. Advertising Management. balancing demand and capacity: fluctuations in demand. 2. defining. new service development. Allen. Thomson Learning. consumer behaviour in service encounters: customer interaction. customer feedback and service recovery: customer complaining behaviour. Pearson Education. William. service quality and the gap model. New Delhi Wells. Sandra. Tata McGraw Hill. creating a leading service organization . positioning services in competitive markets: search for competitive advantage. needs and expectations of customers. John and Moriarty. Thomas. Chris & Semenik. Advertising and Integrated Brand Promotion. measuring and improving service quality. Note: O’Guinn. Advertising and Promotion. role of intermediaries Unit-III Designing and managing service processes: service process redesign. distributing services: options for service delivery. purchase process. Instruction for External Examiner: The question paper will have two sections. Michael. Unit-II Creating the service product: identifying and classifying supplementary services. place and time decisions. 6. New Delhi 1. New Delhi Belch. Advertising Principles and Practice. Another objective deals with managing the service delivery process and the implementation of services marketing Unit-I Introduction to services marketing: role of services marketing. effective pricing. ‘A’ shall comprise 8 questions (2 questions from each unit). George and Belch.

pe purchase processes. lifestyle motivational conflict and need priorities. Christopher. 6. New Delhi Rao. determinants of social class. New Delhi Rampal. methods of studying consumer behaviour. New Delhi Shanker. Valarie A. consumption experiences. sources of consumer knowledge. global marketing strategy. All the five questions will carry equal marks. marketing mix strategies. 2. pre-purchase evaluation Unit-II Different types of purchase situations. role behaviour and its influence on the decision process. consumer beliefs. global marketing strategy. 4. benefits of understanding consumer knowledge.. internal and external search. K. Pearson Education. New Delhi Hoffman & Bateson. consumer decision process model. Galgotia Publications. social class and consumer behaviour. changing values and its effect on consumer behaviour. determinants of retail success or failure. Rama Mohana. Thomson Asia Ptc. market segmentation. & Gupta. evolution of consumer behaviour. factors affecting satisfaction level. customer loyalty and retention strategy. CONSUMER BEHAVIOUR PAPER CODE: 2324/50924 COURSE OBJECTIVE: The subject explores the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase a particular product or avail a particular service Unit-I Consumer behaviour and consumer research. changing values and its effect on marketing. External Marks: 70 Internal Marks: 30 Time: 3 hrs. family life cycles. importance of customer satisfaction. variables affecting the decision process. location based retailing. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). New Delhi 1.L. consumer intentions. changing roles of women. consumer logistics. Strategy. children and household consumer behaviour . Excel Books. services Marketing – People. motivational intensity. Section ‘B’ will contain one CASE STUDY which will be compulsory. direct marketing consumption behaviours. demographics and consumer behaviour. Ltd. & Bitner. types of decision process. importance of families and households on consumer behaviour. Tata McGraw Hill. market analysis. The students will be required to attempt four questions (one question from each unit). Services Marketing. culture and its effect on consumer behaviour. New Delhi Zeithaml. consumer attitudes. Note: Lovelock.. factors influencing the extent of problem solving. 5.Suggested Readings: 1. Instruction for External Examiner: The question paper will have two sections. Jocken and Chatterjee. types of consumer knowledge. consumer feelings. personality and consumer behaviour. Services Marketing. Jayanta. Essentials of Service Marketing. importance of consumer behaviour. Technology. need recognition. Mary Jo. Services Marketing – Integrating Customer Focus Across the Firm. 3. M. personal values. value of brands in marketing strategy. Wirtz. S.K. point-of-purchase materials. 2. motivating consumer Unit-III Importance of consumer knowledge. customer centric organizations. Pearson Education. Services Marketing – The Indian Perspective. retailing and the purchase process. economic resources and consumer behaviour. Ravi. global advertising effectiveness. One case study be discussed – per unit – in the class.

New Delhi Soloman. defining CRM functionality. Consumer Beaviour. different terms of CRM. 2. transmission of influence through dyadic exchanges. word of mouth and opinion leaders in advertising and marketing strategy. Thomson Learning.Unit-IV Group and personal influences on individuals. CRM and business intelligence. shaping consumer’s opinion. development approaches towards purchasing CRM software . internet and its effect on CRM. Having and Being. & Kanuk. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). automating the contact center. 4. The students will be required to attempt four questions (one question from each unit). David J. cognitive learning. call center and customer care. New Delhi 1. maintaining a customer focus. New Delhi Nair. Tata McGraw Hill.. 2. marketing automation. personalization and collaborative filtering. One case study be discussed – per unit – in the class. External Marks: 70 Internal Marks: 30 Time: 3 hrs.. campaign management. defining technical requirements. All the five questions will carry equal marks. evolution of eCRM. multichannel CRM. gaining consumer’s attention. Suja R. Michael R. & Dellabitta. enterprise resource planning. James. Roger. Consumer Behaviour. Pearson Education. Pearson Education. The key behind the successful organizations is retention of the customers. 5. turning customer acquisition into customer loyalty. New Delhi Schiffman. customer service for success Unit-II Salesforce automation. Instruction for External Examiner: The question paper will have two sections. reference group and its influence on individuals. CRM marketing initiatives. salesforce automation and mobile CRM. customer privacy. click stream analysis. diffusion process. Paul & Engel. Himalaya Publishing House. partner relationship management Unit-III Integrated data. The key objective of this subject is to introduce the students to the current thinking about the customers Unit-I Cost of acquiring customers. New Delhi Loudon. major types of data analysis. CRM in business to business marketing. product’s and advertising’s role in shaping consumer opinion. 3. Albert. Consumer Behaviour. Section ‘B’ will contain one CASE STUDY which will be compulsory. reaching the consumer. company’s role in helping consumers to remember Suggested Readings: 1. Consumer Behaviour in Indian Perspective. CUSTOMER RELATIONSHIP MANAGEMENT PAPER CODE: 2421/51021 COURSE OBJECTIVE: The customer is gaining more and more importance in the current scenario. diffusion of innovations. Note: Blackwell. retrieval of information. Miniard. defining CRM readiness. supplier relationship management. Leon G. marketing retrospective on product to customer. supply chain management. opinions change. Consumer Behaviour – Buying. key areas of salesforce automation. Leslie Lazar. field force automation.

selling CRM idea inside the organization. The CRM Handbook. One case study be discussed – per unit – in the class. techniques and practices related to sales and distribution management Unit-I Objective of sales management. analysis of sales. Shainesh. avoiding failures in implementing CRM. evaluating and controlling the sales personnel. New Delhi Greenberg. Pearson Education. designing channel system Unit-IV Channel management. 2. 2. future of CRM Suggested Readings: 1. Instruction for External Examiner: The question paper will have two sections. Jill. social and ethical responsibilities in sales management.. other CRM saboteurs. theories of selling. Tata McGraw Hill. CRM roadblocks-process. CRM development team. All the five questions will carry equal marks. channel institutions – wholesaling and retailing. Dyche. sales contests.Unit-IV Pre-implementation checklist. costs and profitability Unit-III Distribution management and marketing mix. market logistics and supply chain management. Customer Relationship Management. New Delhi Sheth. Personal selling objectives. Atul Parvatiyar and G. The students will be required to attempt four questions (one question from each unit). perception. Tata McGraw Hill Note: 1. Paul. SALES & DISTRIBUTION MANAGEMENT PAPER CODE: 2422/51022 COURSE OBJECTIVE: The objective of the course is to familiarize students with theories. CRM at the Speed of Light. ‘A’ shall comprise 8 questions ( 2 questions from each unit). Jagdish N. marketing channels. compensation and motivation of sales force Unit-II Sales meetings. size of sales force. Section ‘B’ will contain one CASE STUDY which will be compulsory. sales quotas. personal selling process. sales territories. CRM implementation. international sales management . privacy and politics. channel information system. 3. Section External Marks: 70 Internal Marks: 30 Time: 3 hrs.

& Decarlo. Richard R. Thomson Learning. 2. ethical issues in retailing Unit-II Retail marketing strategy. Section ‘B’ will contain one CASE STUDY which will be compulsory. 9. Basics of Distribution Management. retail communication mix Unit-IV . Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). McMillan India Ltd. Sales Management – Decision. External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi Still. 5. New Delhi Kapoor. Louis W. Leadership and Technology. Adel & Coughlan. Sales and Distribution Management. retail pricing and evaluating merchandise performance. 3. & Kansal. The students will be required to attempt four questions (one question from each unit). the process of retail merchandising. Bert. New Delhi Kapoor. All the five questions will carry equal marks.Suggested Reading: 1. Note: Havaldar. Ramnik.. Sales Management – Team work. Mateen. & Govoni. New Delhi Rosenbloom. Charles M. retail franchising. Sales and Distribution Management. Edward W. Pearson Education/Prentice Hall of India. New Delhi 1. Cron. Marketing Channels. New Delhi Dalrymple. Strategies and Cases. New Delhi Khan. Prentice Hall of India. Norman. 6. Satish K. Purva. understanding the retail consumers. the method of merchandise procurement.. Prentice Hall of India/Pearson Education. Cundiff. 2.. 4. This will enable the students to become good retail planners and decision makers and help focus on change and adaption to change Unit-I Introduction to retail: retail in India. 7. El-Ansary. RETAIL MANAGEMENT PAPER CODE: 2423/51023 COURSE OBJECTIVE: The objective of the course is provide insights on retail operations. Douglas J.... New Delhi Futrell. Thomas. Instruction for External Examiner: The question paper will have two sections. Anne T. Excel Books. Vasant M. Thomson Learning. William L. retail store design and visual merchandising. Fundamentals of Sales Management. 8. New Delhi Stern.& Cavale. One case study be discussed – per unit – in the class. Tata McGraw Hill. John Wiley & Sons (Asia) Pvt. Krishna K. retail models and theories of retail development. retail store location and site selection.. Ltd. Marketing Channels: A Management View. customer relationship management in retailing Unit-III Basics of retail merchandising. Sales Management.

All the five questions will carry equal marks. marketing’s cross functional relationship. A. New Delhi Levy. essential dimensions of sales forecasting. 4. ‘A’ shall comprise 8 questions ( 2 questions from each unit). model for segmenting organizational market.. Tuli. measuring customer profitability. Swapna. classifying goods for the business market. determining market and sales potentials. The Art of Retailing. retail human resource management. managing buyer-seller relationship. forecasting methods. Patrick M. Ltd. Section ‘B’ will contain one CASE STUDY which will be compulsory.J. bases for segmenting business markets. The course tries to focus on developing effective strategies targeted towards different types of industrial consumers Unit-I Business marketing. Barton A. 7. 6. 5. New Delhi 1. The students will be required to attempt four questions (one question from each unit). 2. Michael & Weitz. Instruction for External Examiner: The question paper will have two sections. 3. Tata McGraw Hill. gaining customer relationship advantage Unit-II Business market segmentation requirements and benefits. the organizational buying process. David A. Tata McGraw Hill. One case study be discussed – per unit – in the class.Retail store operations.. Retailing – Environment and Operations. unique characteristics of commercial enterprises. capturing global advantage. relationship marketing... Retaling Management. Thomson Asia Pvt. forces affecting organizational buying behaviour. servicing the retail customers. Thomson Asia Pvt. Chetan. organizational demand analysis. components of a business model. mapping sources of global advantage. Section External Marks: 70 Internal Marks: 30 Time: 3 hrs. international market entry options. BUSINESS MARKETING MANAGEMENT PAPER CODE: 2424/51024 COURSE OBJECTIVE: The aim of the course is to familiarize the students with prevailing concepts in the present day business marketing. the balanced score card. consumer goods market. major elements of organizational buying process.. marketing’s strategic role. New Delhi Berman. Oxford University Press. characteristics of business markets. Lusch. e-procurement. Robert F & Griffith. Retailing. & Cullen. business markets vs. Pearson Education/Prentice Hall of India. Retail Management – A strategic approach. retail information system. Barry & Evans. financial aspects of retail management. Tata McGraw Hill. New Delhi Newman. 2. business marketing strategy. Nidhi. Andrew J. New Delhi Bajaj. Joel R. general framework for global strategy Unit-III . Retailing Management. Retail Management. business marketing management. Rajnish and Srivastava. Note: Pradhan. Ltd. New Delhi Lamba. international strategy and the value chain. Peter. supply chain management in retailing Suggested Reading: 1. New Delhi Dunne. customer relationship management.. government and institutional markets.

service quality. marketing mix for business service firms. Business to Business Marketing.S. Industrial Marketing.I. concept of supply chain management. New Delhi Havaldar. control at various levels.. managing the sales force. Section . Brierity. Edward G. product policy. Tata McGraw Hill. measuring advertising effectiveness. 2. determinants of new product performance and timelines. managing technology.B. Business Marketing. challenges of business service marketing. Publishers & Distributors. technology adoption life cycle. 2. One case study be discussed – per unit – in the class. planning industrial product policy. Betty H. Delhi 1. Joseph J. Note: Hutt. & Giglierano. responding to price attacks by competitors. Business Marketing Management: B2B. product quality. Thomson Learning. process of developing business marketing strategies. Industrial Marketing: Analysis Planning and Control. Thomson Learning. management of innovation. role of advertising. logistics and its strategic role. Andrew C. channel administration. A. & Banting. 3. Michael D. The students will be required to attempt four questions (one question from each unit).. Thomas W. All the five questions will carry equal marks. foundations of personal selling. new product development process. strategic role of e-commerce. calculating logistics costs. developing new services. businessto-business logistical service and its management Unit-IV Meaning of value in business markets.. Krishna K. Peter et al. & Reeder. 4. New Delhi Gross. building a strong brand. channel design. business marketing channel and its participants. managing business-to-business advertising. allocating resources. e-commerce and its key elements. competitive advantage of supply chain management. sales administration.T. Instruction for External Examiner: The question paper will have two sections. Section ‘B’ will contain one CASE STUDY which will be compulsory. account management process. ‘A’ shall comprise 8 questions ( 2 questions from each unit). & Speh. internet strategy implementation. crafting an e-commerce strategy. pricing across the product life cycle. competitive bidding.. New Delhi Reeder Robert R. Prentice Hall of India. New Delhi Vitale. 5.Identifying and sustaining core competencies. the pricing process in business markets. implementation of business marketing strategy Suggested Readings: 1. Robert P.

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