External Marks: 70 Internal Marks: 30 Time: 3 hrs.

MANAGEMENT CONCEPTS AND APPLICATIONS Paper Code: 2101/50701 COURSE OBJECTIVE: The objective of this course is to expose the students to basic concepts of management and to enable them to gain appreciation for emerging ideas, techniques, procedures and practices in the field of management. Unit-I Introduction: concept and nature of management; managerial competencies – communication, team work, planning and administrative, strategic and global competencies; evolution of management thoughts – traditional, behavioural, system, contingency and quality viewpoints Unit-II Planning, decision making and organizing: nature and elements of planning, planning types and models, planning in learning organizations; strategic planning – an overview; decision making process, models of decision-making, increasing participation in decision-making, decision-making creativity; basic issues in organizing – work specialization, chain of common delegation, decentralization, span of management, bases for departmentation Unit-III Leading: recognition of human factor, motivation models/approaches; leadership styles/behaviours, personal characteristics of effective leaders, leadership development; leadership for learning organizations Unit-IV Management control, managerial ethics and social responsibility: management control – concept and process, overview of control techniques, effective control system; managerial ethics, factors affecting ethical choices; ethical dilemma; social responsibility; evaluating corporate social performance; managing company ethics and social responsibility Suggested Readings:

1. 2. 3. 4. 5. 6. 7.
Note: 1.

Robbins, S.P. and Decenzo, D.A. Fundamentals of Management, Pearson Education Asia, New Delhi Hellreigel, Management, Thomson Learning, Bombay Koontz, H and Wechrich, H; Management, Tata McGraw Hill Stoner, J et. al, Management, New Delhi, PHI, New Delhi Robbins & Coulter, Management, PHI, New Delhi Satya Raju, Management – Text & Cases, PHI, New Delhi Richard L. Daft, Management, Thomson South-Western One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2.

External Marks: 70 Internal Marks: 30 Time: 3 hrs. MANAGERIAL ECONOMICS PAPER CODE: 2102/50702 COURSE OBJECTIVE: The paper seeks to equip the students with the analytical tools of Economics and apply the same to rational managerial decision-making. It further seeks to develop economic way of thinking in dealing with practical business problems and challenges. Unit-I Nature and scope of managerial economics; nature of marginal analysis; alternative objectives of business firms; cardinal utility theory; indifference curve technique and the theory of consumer choice; consumer surplus; price, income and substitution effects; demand elasticities; demand estimation and forecasting; relationship between price elasticity and marginal revenue. Unit-II Law of variable proportions; laws of return; optimal input combination; output-cost relations; engineering cost curves; technological change and production decisions; revenue curves of a firm; duopoly analysis using reaction curves; price-output decisions under alternative market structures; shut-down points; Baumol’s sales maximization model; advertising and price-output decisions. Unit-III Collusive behaviour of firms; cartel behaviour; game theory and strategic behaviour; product differentiation and price discrimination; price-output decision in multi-plant and multi-product firms; managerial theories of the firm; general pricing strategies; special pricing techniques – limit pricing, peak load pricing and transfer pricing; dumping analysis; pricing of public utilities. Unit-IV Risk analysis; investment and capital replacement decisions; locational choice of a firm; measures of national income; business cycles; operative aspects of macroeconomic policies; inflation analysis; tariff analysis. Suggested Readings:

1. 2. 3. 4.
Note: 1.

Hirschey , Mark, Managerial Economics, Thomson Learning, Bangalore Monroe, Kent B., Pricing-Making Profitable Decisions, MacGraw-Hill, New York Keat, Paul B., and Philip K.Y. Young, Managerial Economics – Economic Tools for Today’s Decision Makers, Pearson Education, Delhi Salvatore, Dominick, Managerial Economics in a Global Economy, Thomson Learning, Hyderabad One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to

2.

attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks. External Marks: 70 Internal Marks: 30 Time: 3 hrs. ORGANISATIONAL BEHAVIOUR PAPER CODE: 2103/50703 COURSE OBJECTIVE: This course aims to provide insights necessary to understand behavioural processes at individual, team and organisatinal level enable students to learn how to influence the human behaviour in organisations Unit-I Foundation and background of OB, contemporary challenges-workforce diversity, cross-cultural dynamics, changing nature of managerial work, ethical issues at work, emotional intelligence in contemporary business Unit-II Individual behaviour and processes: individual differences – values and attitudes; Perception- concept, process and applications; Personality- concept, determinants and theories applications; Learning and Reinforcement, Stress – symptoms, causes, consequences and management Unit-III Interpersonal and team processes: group behaviour, group development, group dynamics, social loafing; developing teams – self directed work teams, virtual teams; team building; Empowerment - concept, significance, process, prerequisites, Conflict – concept, sources, types, management of conflict, Power – concept, sources, approaches; organizational politics Unit-IV Organizational processes and structure: organizational structure and design, Work and job design; organizational learning; organizational culture; organizational change and development. Suggested Readings:-

1. 2. 3. 4. 5. 6. 7.
Note:

Nelson, Debra L and James C Quick, Organisational Behaviour, Thomson Learning Pareek, Udai, Understanding Organisational Behaviour, Oxford University Press, New Delhi Robbins, S.P., Organisational Behaviour, Prentice Hall of India, New Delhi Hellgiegel, D & J.W. Slocum, Organisational Behaviour, Thomson Learning McSchane, Organisation Behaviour, TMH, New Delhi Luthans, Fred, Organisational Behaviour, McGraw Hill, New York New Storm and Keith Davis, Organisation Behaviour, TMH, New Delhi

1.

2.

One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

3. 6. Unit-II Correlation analysis. addition. Unit-III Probability: basic concepts and approaches. Business Statistics. Vikas Publishing House. The students will be required to attempt any five questions (selecting at least one question from each unit). Unit-IV Tests of significance. . N. 8. Hypothesis testing. Statistics for Business & Economics. Thomson Learning. J. Bhardwaj. Prentice Hall of India. Gupta S.R. New Delhi 9.. Sultan Chand & Sons. Excel Books.measurement of trend and seasonal variations.S. Analysis of variance. & Gupta.meaning. R. Hooda.B.S. Vijay-Business Statistics. 4. multiplication and Bayes’ theorem.meaning & types of correlation. An Introduction to Statistical Methods. & Gupta M. Kothari C. 2. Small samples: Chi-square test. Poisson and Normal distributions. Large samples. Vikas Publishing House. 5.External Marks: 70 Internal Marks: 30 Time: 3 Hrs QUANTITATIVE ANALYSIS Paper code: 2104/50704 COURSE OBJECTIVE: The objective of this paper is to acquaint the students with various statistical tools and techniques used to business decision making Unit-I Construction of frequency distributions and their analysis in the form of measures of central tendency and variations. their relative merits.P. Statistics for Business & Economics. regression analysis-meaning and two lines of regression.Chand & Co. Business Statistics. Probability distributions . types of measures. time series and forecasting. Binomial. Levin & Rubin. Anderson.P. Anderson. . types and applications. Delhi. limitations and characteristics. 2000 7. Chandan. Suggested Readings: 1. Gupta C.R. Quantitative Techniques. Karl Pearson’s coefficient of correlation and spearman’s rank correlation. Time series analysis.P. Bombay. McMillan India Ltd. Thomson Learning. S.. New Delhi. Quantitative Methods in Business. skewness : meaning and co-efficient of skewness. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). relationship between correlation and regression co-efficients. Bombay. All questions will carry equal marks. Delhi.Delhi. Statistics for Business.

3. The students will be required to attempt four questions (one question from each unit). marginal costing and its application in managerial decision making. Khan.. P. All the five questions will carry equal marks. and Ghosh Roy. objectives. A. standard costing and variance analysis (materials. importance and techniques.N. importance. Instruction for External Examiner: The question paper will have two sections. Management Accounting. ledger. K. Jain. an elementary knowledge of activity based costing Unit-IV Management accounting. essentials of budgeting. journal. Management Accounting and Financial Management. 5. S. methods. JBC Publishers and Distributors.K. Thomson Learning Mittal. inventory valuation. Singhal. S. Anthony R.Delhi. Kalyani Publishers. trial balance. Note: 1.J. New Delhi Pandey. accounting principles. TMH. need.N. Advanced Cost Accounting. Pearson Education.. Accounting for Managers. Shree Mahavir Book Depot. and Reece J. Cost Management. 8. Hansen & Mowen. Ludhiana. Management Accounting. techniques.concept. need.Irwin.meaning.P and Narang. Vikas Publishing House. depreciation (straight line and diminishing balance methods). NewDelhi Horngren.. Suggested Readings: 1.L. New. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 2. Richard D. Section ‘B’ will contain one CASE STUDY which will be compulsory. 7.. importance and scope.S. 6. cash flow analysis (AS-3) Unit-III Cost accounting-meaning. Sundem and Stratton.Y.. Homewood. I. importance and scope. NewDelhi. preparation of final accounts with adjustments.. M. Budgetary control. Management Accounting Principles. .External Marks: 70 Internal Marks: 30 Time: 3 Hrs ACCOUNTING FOR MANAGERS PAPER CODE: 2105/50705 COURSE OBJECTIVE The objective of this course is to acquaint the students regarding various accounting concepts and its applications in managerial decision making Unit-I Financial Accounting-concept.M.K. classification of costs and cost sheet. Illinois. ratio analysis. 1995. labour). NewDelhi. 4. different types of budgets. One case study be discussed – per unit – in the class. Unit-II Analysis and interpretation of financial statements – meaning. Introduction to Management Accounting. H. 2. fund flow analysis. and Jain.

Pearson Education White. Unit-III Internet : Internetworking. MS Word. 4. MS Office. Introduction to Computers. Bombay. Analog & Digital Signals. June Jamrich Parsons. Computer Concepts 7th Edition. MS-Excel and MS-Power Point. Network Topology. Computer networks and Internet. 2. Objectives. MS Excel. Long Distance communication. Unit-IV Introduction to database: Concept. New Delhi. . Network Applications. entity. Packet Transmission. Storage devices: Application of Computer in Business. Security. Computer Languages. schema. Internet Protocol Addresses. 3. subschema. capabilities characteristics & limitations. preparation of questionnaires. Operating System. WWW Pages & Browsing.External Marks: 50 Practical Marks: 50 Time : 3hrs. Vikas Publishing House. classification. Comer 4e. presentations. Thomson Learning. components. Concepts. Lab : Operating Systems Commands. tables and graphs. Tally (latest version) Suggested Readings: 1. Data Communications & Computer Network. attribute. MS Power point. COMPUTER APPLICATIONS IN MANAGEMENT PAPER CODE: 2106/50706 COURSE OBJECTIVE: Through this course it is intended to familiarize the students with the computer hardware and software applications for data/file management and exchange through net Unit-I Computer Organization: Introduction. E-mail. Advantage & limitations. Unit-II Use of MS-Office: Basics of MS-Word. Internet Applications. Bombay. Leon & Leon. Applications in documentation preparation and making reports. Characteristics. Internet Surfing. Bandwidth. Thomson Learning.

Internal Marks: 50 Practical Marks: 50 BUSINESS COMMUNICATION SKILLS PAPER CODE: 2107/50707 COURSE OBJECTIVE: To acquaint the students with fundamentals of communication, help them honing oral, written and nonverbal communication skills and to transform their communication abilities Unit-I Purpose and process of communication; myths and realities of communication; paths of communication; oral communication: noise, barriers to communication; listening – listening process, types of listening, deterrents to listening process, essentials of good listening; telephonic communication Unit-II Presentation skills: prerequisites of effective presentation, format of presentation; Assertiveness – indicators of assertive behaviour, strategies of assertive behaviour; Communication skills for group discussion and interviews Unit-III Non verbal communication: gestures, handshakes, gazes, smiles, hand movements, style of working, voice modulations, body sport for interviews; business etiquettes: business dining, business manners of people of different cultures, managing customer care Unit-IV Written communication: mechanics of writing, report writing, circulars, notices, memos, agenda and minutes; business correspondence – business letter format, style of letter arrangement, types of letters, telex manages, facsimiles, electronic mail; diary writing; developing resume Suggested Reading:

1. 2. 3. 4.

Kaul, Asha, Business Communication, PHI, New Delhi Kaul, Asha, Effective Business Communication, PHI, New Delhi Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication, Pearson Education McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi

External Marks: 70 Internal Marks: 30 Time: 3 hrs. BUSINESS ENVIRONMENT PAPER CODE: 2108/50708 COURSE OBJECTIVE: The objective of this course is to sensitize the students towards the overall business environment within which organization has to function and to provide insight to students of its implication for decision making in business organizations. Unit-I Nature and structure of business environment; macro and micro indicators; assessing risk in business environment; emerging sectors of Indian economy; relative size and growth of public and private sectors. Unit-II Design and strategy of economic reforms; current state of growth and investment; interest rate structure and present monetary policy; fiscal environment; current inflationary position and its impact on business sector; competitive environment; legislation for anti-competitive and unfair trade practices; consumer and investor protection. Unit-III Current industrialization trends and industrial policy; environment for the SME sector; infrastructure development and policy; public sector reforms and performance; public-private partnership; intellectual property regime and the R&D environment; trends in service sector growth; banking reforms and challenges; business opportunities in the rural sector. Unit-IV Globalisation trends and challenges; balance of payments trends; environment for foreign trade and investment; exchange rate movements and their impact; India’s competitiveness in the world economy; external influences on India’s business environment. Suggested Readings:

1. 2. 3. 4.
Note: 1.

Acharya, Shankar, India’s Macroeconomic Management in the Nineties, ICRIER, New Delhi Ahluwalia, I.J. and IMD Little, India’s Economic Reform and Development, Oxford University Press, Delhi Datt, R., Second Generation Economic Reforms in India, Deep and Deep, New Delhi Khan, M.Y., Indian Financial System, TATA McGraw Hill, New Delhi One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

2.

External Marks: 70 Internal Marks: 30 Time: 3 Hrs FINANCIAL MANAGEMENT PAPER CODE: 2201/50801 COURSE OBJECTIVE: The objective of this course is to acquaint the students regarding financial management tools and techniques in financial decision making Unit-I Financial management-scope finance functions and its organisation, objectives of financial management; time value of money; sources of long term finance. Unit-II Investment decisions importance, difficulties, determining cash flows, methods of capital budgeting; risk analysis (risk adjusted discount rate method and certainty equivalent method); cost of different sources of raising capital; weighted average cost of capital. Unit-III Capital structure decisions-financial and operating leverage; capital structure theories- NI, NOI, traditional and M-M theories; determinants of dividend policy and dividend models-Walter, Gordon & M.M. models. Unit-IV Working Capital- meaning, need, determinants; estimation of working capital need; management of cash, inventory and receivables. Note: The topic of capital budgeting, management of cash, inventory management, and receivable management will cover theoretical concepts and simple numerical questions. Suggested Readings:

1. Pandy, I.M., Financial Management, Vikas Publishing House, New Delhi 2. Khan M.Y, and Jain P.K., Financial Management, Tata McGraw Hill, New Delhi 3. Keown, Arthur J., Martin, John D., Petty, J. William and Scott, David F, Financial Management, 4. 5. 6. 7.
Note: 1. 2. Pearson Education Chandra, Prasanna, Financial Management, TMH, New Delhi Van Horne, James C., Financial Management and Policy, Prentice Hall of India Brigham & Houston, Fundamentals of Financial Management, Thomson Learning, Bombay. Kishore, R., Financial Management, Taxman’s Publishing House, New Delhi

One case study be discussed – per unit – in the class. Instruction for External Examiner: The question paper will have two sections. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit). Section ‘B’ will contain one CASE STUDY which will be compulsory. All the five questions will carry equal marks.

4. TMH. New Delhi Etzel. analyzing business markets and business buying behaviour. New Delhi Kotler. A. Berkowtz and Rudelius. The students will be required to attempt four questions (one question from each unit). evaluation and control of marketing effort. product mix and product line decisions. Philip. Pearson Education. processes and techniques of managing marketing operation and to develop a feel of the market place Unit-I Nature and scope of marketing: corporate orientation towards marketplace. web marketing. New Delhi Kerin. market segmentation. PHI. wholesaling and retailing Unit-IV Advertising and sales promotion. . Kevin Keller. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Jha. managing marketing channels. Instruction for External Examiner: The question paper will have two sections. branding and packaging decisions. retaining customers. tools of product differentiation. positioning and targeting. personal selling. Section ‘B’ will contain one CASE STUDY which will be compulsory. entry strategies in international marketing Suggested Readings: 1. Marketing: Concepts and Cases. 2. philosophies. Koshy and M. Note: 1. Hartley. building and delivering customer value and satisfaction. 3. marketing research and information system Unit-II Analyzing consumer markets and buyer behaviour. marketing strategies in the different stage of the product life cycle Unit-III New product development process. All the five questions will carry equal marks. Marketing Management. marketing environment. New Delhi One case study be discussed – per unit – in the class. 2. TMH.External Marks: 70 Internal Marks: 30 Time: 3 hrs. public relations. green marketing. Kotler Philip and Keller. MARKETING MANAGEMENT PAPER CODE: 2202/50802 COURSE OBJECTIVE: This course is designed to promote understanding of concepts. Marketing Management in South Asian Perspective. reasons for and benefits of going international. Michael J. Marketing. pricing strategies and programmes.

Managing Human Resources. HUMAN RESOURCE MANAGEMENT PAPER CODE: 2203/50803 COURSE OBJECTIVE: The primary concern of this course is to develop an appreciation of effective management of human resources and to enable the students to meet HR challenges in present scenario Unit-I: Strategic importance of HRM. objectives of HRM. outsourcing HR functions. Human Resource Management. Gary. Human Resource Management. Tata McGraw Hill.Venkatesh. designing and administering training programme. outplacement. Shell. New Delhi Gomez. HR department operations. career planning and management. 5. employee leasing. Megia. Robert. ESOP. and D. PHI. New Delhi One case study be discussed – per unit – in the class. designing and administering benefits and services Unit-IV HR in knowledge era: HR in knowledge industry.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Human Resource Management. 3. training need assessment. human resource information system Unit-II Talent acquisition: recruitment and selection strategies. potential appraisal. human resource planning – objectives and process. Human Resource Management. Human Resource Management. Oxford University Press. assessment and development centres. rewarding performance: linking rewards to organizational objectives. Human Resource Management. socialization and induction of new employees. investment in training. role.. and John Jackson. international HRM Suggested Readings: 1. Ivanceivich.. evaluation of T & D programme Unit-III Appraising performance: developing and instituting performance appraisal system. 6. Thomson Learning Inc. Pattanayak. Luis. Scott and George Bohlander. pay for performance and incentive plans. Note: 1. succession planning. challenges to HR professionals. Biswajert. HR audit. 2. training and development. HR in mergers and acquisitions. 4. determine compensation structure. 7. and Roberty Cardy.N. HR in virtual organizations. responsibilities and competencies of HR professionals. New Delhi Jyothi P. Pearson Education Dessler. Pearson Education Mathis. John M. executive compensation. executive development programme. . Thomson Learning Inc. David Balkin.

OPERATIONS AND SUPPLY CHAIN MANAGEMENT PAPER CODE: 2204/50804 COURSE OBJECTIVE: The objective of the subject is to explore the interlinkage between operations management and supply chain management. & Handfield. measuring process performance. services consideration Unit-IV Role of Inventory – its types. trends in purchasing models. External Marks: 70 Internal Marks: 30 Time: 3 hrs. operation. Thomson Learning. 3. diagnosing and improving SCM information flows. Leong. cross-functional and inter-organizational linkages in operations and SCM. New Delhi Gaither. bench marking. periodic review system. major approaches to S&OP planning. Operations Management – Theory and Practice. master scheduling. operations and supply chain perspectives on design. business processes. the development process. Section ‘B’ will contain one CASE STUDY which will be compulsory. reducing cycle times. service processes. multicriteria decision models in sourcing and purchasing. layout decision models. Larry P. New Delhi Wisner. importance of logistics. forecasting – demand supply and price forecasts. The course seeks to provide the key concepts and solutions in the design. Keah-Choon. 2. sourcing strategy. Joel D.2.. synchronizing planning and control across the supply chain. & Ritzman. strategies for business process improvement. continuous review system – economic order quantity. The students will be required to attempt four questions (one question from each unit). inventory in supply chain. statistical quality control Unit-II Product design and development process. Operations Management – Processes and Value Chains. Keong & Tan. Cecil C. safety stock and quantity discounts. defining quality. total cost of quality.. purchasing process. logistics strategy. production activity control and vendor order management systems. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). kan-ban system. Robert B. important trends interlinking operations and supply chain management. just-in-time perspective on waste and inventory. capacity and capacity strategies. New Delhi . Instruction for External Examiner: The question paper will have two sections. Pearson Education. product customization within the supply chain. 4. Introduction to Operations and Supply Chain Management. methods of evaluating capacity alternatives. organizing for and implementing S&OP planning. total quality management. reorder points. single period inventory system. Pearson Education. logistics decision models. control and management of supply chains as integrated systems Unit-I Introduction operations management and supply chain management. organizational role in product and service development. Note: Bozarth. drivers and dependent demand inventory. laws of forecasting. New Delhi Krajewski. G. material requirement planning. Operations Management. Lee J. continuous improvement tools. approaches to improving product and service design. mapping business processes. operations and supply chain strategies. New Delhi Mahadevan. Thomson Learning.. All the five questions will carry equal marks. types of manufacturing processes and their characteristics. Pearson Education. Norman & Frazier. understanding the SCM information needs. 5.. supply chain information system Suggested Readings: 1. B. sales and operations planning (S&OP) strategy. forecasting methods – qualitative methods and time series forecasting methods Unit-III Importance of purchasing. Principles of Supply Chain Management – A balanced approach. logistics decision areas. Greg. sourcing decision.

Methods in Research. hypothesis. Instruction for External Examiner: The question paper will have two sections. data analysis and interpretation. procedure of preparation of reference and bibliography Suggested Readings: 1. Unit-I Business research. conjoint analysis. Hatl. 5. interview and observational methods.and Pamels Schindler.. One case study be discussed – per unit – in the class. External Marks: 50 Workshop: 50 Time: 3 hrs. New Delhi Sekran. Thomson Learning . discriminant analysis. nature. Business Research Methods. New Delhi Geode. 2. Note: Zikmund. Business Research Methods. content analysis and tabulation. constructs.1. process of research and structure of research proposal Unit-II Research design – concept and types – exploratory. measurement scales – types and construction of scales and reliability and validity aspects in measurement Unit-III Methods of data collection – questionnaire/schedule. Singapore Kothari.. Mann – Whitney test. questionnaire designing. All the five questions will carry equal marks. need and managerial value of business research. Wilcoxon Matched – pairs signed – rank test. X2 test. Research Methodology . Tata McGraw Hills. McGraw Hills. techniques. sampling design. Kruskal – Wallis H-test) Unit-IV An overview of dependent and interdependent methods (multiple regression. 3. Donald R. its concept. 4. editing. cluster analysis). coding. C. hypothesis testing – an overview of parametric and non-parametric tests (analysis of varience. factors influencing sample size. Millian J. concepts. measurement – concept. BUSINESS RESEARCH METHODS PAPER CODE: 2205/50805 COURSE OBJECTIVE: The objective of this paper is to impart knowledge about various stages of the research processes and their application in decision making. Millian G. variables. The students will be required to attempt four questions (one question from each unit). Miley Education. Section ‘B’ will contain one CASE STUDY which will be compulsory. Section ‘A’ shall comprise 8 questions (2 questions from each unit). scope. & Paul K. descriptive. Business Research Method. diagnostic and experimental. Uma.R. ingredients and constructions of research report. factor analysis. 2. Bombay Cooper. components of theory – definitions.

Concepts of data transmission. PHI. protecting privacy. 4. Tannenbaum. Using HTML 4. Thomson Learning Forouzan . . ticket reservation etc. links. Section ‘A’ External Marks: 50 Practical Marks: 50 Time : 3hrs. TMH. Data Communication & Networking. cryptography. The students will be required to attempt four questions (one question from each unit). Business Driven Technology. Instruction for External Examiner: The question paper will have two sections. LAN WAN. Software. Hagg. health issues in networked economy. adding multimedia documents. McKeown. N. Delhi. elements of networked economy. TMH. future of the networked economy. home page. COMPUTER NETWORKS & INTERNET PAPER CODE: 2206/50806 COURSE OBJECTIVE: The primary objective of the course is to familiarize the students with technologies like networking and internet and to build skills in applying these technologies to various business processes Unit-I Introduction to Internet: Definition of networks. tables. concepts of web page. 6. PHI. Unit-IV HTML : Build a simple HTML document. One case study be discussed – per unit – in the class. 5. Comer. Introduction to OSI. and wireless networks. 3. Section ‘B’ will contain one CASE STUDY which will be compulsory. E. 2. Unit-III Privacy and ethical issues in networked economy. website and web searching (browsing). egovernance. Delhi. Computer Networks and Internet 4e. Molly. Miller. 7. modems. half-duplex transmission. Douglas. Applications of networks in information sharing and dissemination: applications in banking. All the five questions will carry equal marks. Hardware. Computer Networks. treats to privacy. New Delhi. Baltzan & Philips. Vikas Publishing House.1. Pearson Education. TCP/IP reference models. client server computing. Lab: Web Designing in HTML. Data and Network Communication. ethical issues in networked economy. Impact of computer networks on business. 2. using IS functions to deal with business risks. Internet Surfing. sharing information and resources through networks. Suggested Readings: 1. Delhi. Infrastructure of networked economy. Delhi. Delhi. frames. shall comprise 8 questions ( 2 questions from each unit). Information Technology and the Networked Economy. Unit-II Networked economy. social and economic issues in networked economy.

The students will be required to attempt any five questions (selecting at least one question from each unit).Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). All questions will carry equal marks. .

Quantitative Techniques in Management. Operations Research. Paneerselvam. time-cost trade-off. pure and mixed strategy games. Sultan Chand & Sons. New Kapoor. Unit-III PERT/CPM: Difference between PERT and CPM.K. N. Vikas Publishing House.Delhi.. Simulation. degeneracy. Operations Research: An Introduction. duality. LFT and floats. assignment problems including traveling salesman’s problem. methodology and role in managerial decision making. EFT. 4. Tata McGraw Hill Publishing Company Ltd. Delhi. Prentice Hall of India. Bayesian analysis. meaning. Poisson distributed arrivals and exponentially distributed service time models (MM1 and MMK). 3. network construction. Unit-IV Game theory. limitations and applications. Taha.D. N.. Macmillan India Ltd. . Operations Research. principle of dominance. process. J. probability considerations in PERT. Operations Research. Operations Research: Theory and Applications. New Delhi. Unit-II Transportation problems including transshipment problems. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). New Delhi. N. Queuing theory: concept. OPERATIONS RESEARCH PAPER CODE: 2207/50807 COURSE OBJECTIVE: The objective of this paper is to acquaint the students with various quantitative techniques which are of great importance for quantitative decision-making.Delhi. Formulation of problem and its solution by graphical and simplex methods. 2. Special cases in assignment problems: unbalanced problems. assumptions and applications. Unit-I Operations Research: Evolution.External Marks: 50 Practical Marks: 50 Time : 3hrs. Sharma. maximization objective and multiple optimal solutions. two person zero sum game. Prentice Hall of India. unboundedness and multiple optimal solutions. The students will be required to attempt any five questions (selecting at least one question from each unit). 5. special cases in simplex method: infeasibility. degeneracy. decision trees. All questions will carry equal marks. Suggested Readings: 1. advantages.. Special cases in transportation problems: unbalanced problems. Kalavathy. V. analysis of queue system. 6. advantages.. Decision theory: decision making under uncertainty and risk. assumptions.K. Vohra. LST. scope and limitations. maximization objective and multiple optimal solutions. calculating EST. New Delhi. Linear programming: Meaning.

motives for internationalization of firms. risk in IB. outsourcing factors. Instruction for External Examiner: The question paper will have two sections. Section ‘B’ 2. LEE Radesbaugh. impact of FDI on home and host countries. currency translation methods for consolidating financial statements. managing distribution channels. compensation and performance appraisal of expatriate staff. Yarbrough and Robert H. control mechanisms in IB. and H. product and branding decisions.L. 4. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).External Marks: 70 Internal Marks: 30 Time: 3 hrs.. 3. cross cultural challenges in IB. exchange rate systems. Note: Daniels. 5. Yarbrough. barriers to IB. Charles W. INTERNATIONAL BUSINESS PAPER CODE: 2208/50808 COURSE OBJECTIVE: The objective of the paper is to acquaint the students with the fundamentals of international business. International Business-competency in the Global Marketplace (New Delhi: Tata McGraw Hill) Sundaram. types and motives for foreign collaboration. International Business-Environment and Operations (New Delhi. dimensions and modes of IB. factors affecting foreign investment decisions. 2. The students will be required to attempt four questions (one question from each unit). The International Business Environment: Text and Cases (New Delhi: Prentice Hall of India) Sharan. structure of IB environment. mechanism of international trade transactions. international business information and communication. Environment and Strategy (New Delhi: Pearson Education) Beth V. the LESSARD-LORANGE Model. Unit-III Decisions concerning global manufacturing and material management. Anant K and Steward J Black. Thomson Learning. international staffing decisions. V. Unit-I Recent global trends in international trade and finance. Singapore 1. Suggested Readings: 1. One case study be discussed – per unit – in the class.. managing global supply chains. counter trade practices. Pearson Education) Hill. J.D. The World Economy – Trade and Finance. The paper provides exposure to multiple dimensions of the field and imparts international perspective to business decisions. country evaluation and selection. world trading system and impact of WTO. Unit-II Foreign market entry strategies. Unit-IV Harmonizing accounting difference across countries. ethical dilemmas and social responsibility issues. international promotion mix and pricing decisions. organizational structure for IB. global financial system. . International Business: Concept.

strategy analysis and choice – the process. mission and objectives. Unit-I Strategic Management Process: defining strategy. Azhar. SWOT analysis formulation – corporate level strategies and business strategies. Tata McGraw Hill Publishing Company Ltd.. Ltd. BCG matrix. Delhi Hitt. techniques of strategic evaluation and control Suggested Readings: 1.will contain one CASE STUDY which will be compulsory. operations.A.. levels of approaches to strategic decision making. Section ‘B’ will contain one CASE STUDY which will be compulsory. SPACE approach. 2. One case study be discussed – per unit – in the class. Pearce II J A and Robinson Jr. design and change. R. STRATEGIC MANAGEMENT PAPER CODE: 2301/50901 COURSE OBJECTIVE: The objective of the course is to develop a holistic perspective of an organization and to enable the students to analyse the strategic situation facing the organization. AITBS Publishers and Distributors. 2. M. The students will be required to attempt four questions (one question from each unit). 4. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Thomson Asia Pvt.B. Strategic Management Competitiveness and Globalisation.D.. New Delhi David. Strategic Management – Concept and Cases. components and appraisal Unit-II Organization appraisal and strategy formulation: organizational dynamics and structuring organizational appraisal. personal. Ireland R. culture. External Marks: 70 Internal Marks: 30 Time: 3 hrs. . All the five questions will carry equal marks. roles of strategies. environment – concept. Instruction for External Examiner: The question paper will have two sections. Business Policy and Strategic Management. structures. behavioural implementation – leadership. marketing. Pearson Education. its plans and policies. and Hos Kisson R. 3.. Fred R. strategic evaluation and control – an overview of strategic evaluation and control.. value and ethics Unit-IV Functional implementation: functional strategies. plans and policies. Delhi Note: 1. All the five questions will carry equal marks. QSP matrix and strategic plan Unit-III Strategy implementation: aspects. Kazmi.D. to access strategic options available to the organization and to implement the strategic choices made by it. process of strategic management. GE matrix. strategic business unit. financial. Strategic Management – Strategy Formulation and Implementation.

components and classification. Decision Making and role of MIS. Murdick & Ross. Delhi. business process reengineering. Management Information Systems. Delhi. steps in constructing a DSS. Artificial Intelligence technologies in business: neural network. conversion methods. Management Information System. Suggested Readings : 1. Brady. ERP. Conceptual and detailed designs of MIS. Bombay. information SDLC. fuzzy logic. factors influencing MIS and characteristics of MIS. . The students will be required to attempt four questions (one question from each unit). Brien. PHI. Thomson Learning. improving business qualities. role in business. MIS. SCM. Technology of MIS. 1. Transaction Processing. Bombay. Thomson Learning. Note: Jawadekar. Management Information System. breaking business barriers. J. 2. Unit-I Data and Information. N Delhi. 3. 7. Stair. Applications – cross –functional MIWS. Unit-III Planning for MIS. Unit-IV System implementation Strategies and process. 5. documentation and its tools. virtual reality.need and concepts. Bombay. 6. TMH. Information Technology and the Networked Economy. One case study be discussed – per unit – in the class. strategic role for information system. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Information system analysis and design. System Evaluation and Maintenance. 4. Executive information system. PHI. Channel features and concept of Distributed Data bases Decision Support System: Overview. Management Information System. Cases in MIS. Data communication. hardware and software acquisition. James. Section ‘B’ 2. CRM. Delhi. Principles of Management System. Basic H/W required. Kanter. Tata McGraw Hill. Thomson Learning.. Mckeown. group decision support system Unit-II Information system for strategic advantage. system testing. Structure of MIS. System Development Methodologies. Instruction for External Examiner: The question paper will have two sections.External Marks: 70 Internal Marks: 30 Time : 3hrs. MANAGEMENT INFORMATION SYSTEM PAPER CODE: 2302/50902 COURSE OBJECTIVE: This course will equip students with skills to analysis information requirements for managerial decision making.

All the five questions will carry equal marks. .will contain one CASE STUDY which will be compulsory.

N. Business Legislation Management. rights of an unpaid seller. shares and share capital. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). J. Nagpur. Wadhwa..External Marks: 70 Internal Marks: 30 Time: 3 hrs. Khergamwala. Guide to the Companies Act. conditions and warranties. 4. Section ‘B’ will contain one CASE STUDY which will be compulsory. Consumer Protection Act and Cyber Law Suggested Readings: 1. 1980 Ramaiyam. Ltd. New Delhi. Vikas Publishing House Pvt. arbitration Unit-III The Companies Act.C. New Delhi 2.M.S. Quasi-Contracts Unit-II The Sale of Goods Act: Contract of sale of goods. dishonour and discharge of a negotiable instrument. The Negotiable Instrument Acts.C. 1992 Shah. TMH. All the five questions will carry equal marks. management and meetings. 1956: Nature and types of companies. Note: 1. holder-indue course. transfer of property. performance of contracts. Bombay. borrowing powers. 3. formation. S. Kuchhal. 2. Instruction for External Examiner: The question paper will have two sections. prospectus. Busienss Law. accounts and audit. allotment of shares Unit-IV Membership.M. The main focus is on understanding basic laws affecting the operation of a Business Enterprise Unit-I The Indian Contract Act: Essentials of a valid contract. negotiation and assignment. A. winding up. void agreements.. Business Law for Managers. 5.. One case study be discussed – per unit – in the class. Sultan Chand. . breach of contract and its remedies. compromise arrangements and reconstruction. BUSINESS LEGISLATION PAPER CODE: 2303/50903 COURSE OBJECTIVE: The course is designed to provide an understanding of legal processes involved in management of an organization. The students will be required to attempt four questions (one question from each unit).. the negotiable instruments act: nature and types. and Deepa Parkash. 1998 Tulisian P. prevention of oppression and mismanagement. M. memorandum and articles of association. Tripathi.

Poornima. venture capital. Michael Peters and Dean Shephered. proforma balance sheet. feasibility study – market feasibility. manpower planning. knowledge and skills requirement. Financial plan – cash budget. New Jersy (USA) Lall. trade marks. All the five questions will carry equal marks. proforma cash flow. competitor and industry analysis. Instruction for External Examiner: The question paper will have two sections. opportunity recognition. creative problem solving. copy rights. New Delhi Barringer. trade secrets. legal issues – intellectual property rights patents. licensing. Hisrich. entrepreneurial approach and emergence of entrepreneurship Unit-II Starting the venture: generating business idea – sources of new ideas. managerial vs. presenting business plan to investors Unit-III Functional plans: marketing plan – marketing research for the new venture. Madhurima. New Delhi One case study be discussed – per unit – in the class. Entrepreneurship Development and Small Business Entreprises. financial institutions supporting entrepreneurs. ENTREPRENEURSHIP PAPER CODE: 2401/51001 COURSE OBJECTIVE: This course aims to acquaint the students with challenges of starting new ventures and enable them to investigate. Entrepreneurship. break even analysis Unit-IV Sources of finance: debt or equity financing. factors impacting emergence of entrepreneurship. proforma income statement. New Delhi Charantimath. . Brace R. Entrepreneurship. working capital.. organizational plan – form of ownership. Excel Books.. commercial banks. technical/operational feasibility. Pearson Education. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). environmental scanning. understand and internalize the process of setting up a business Unit-I Entrepreneurship: Concept. 3. The students will be required to attempt four questions (one question from each unit). Entrepreneurship. 2. preparing project report. Tata McGraw Hill. financial feasibility: drawing business plan. contingency planning. 2. 4. entrepreneurship process. designing organization structure. steps in preparing marketing plan. Pearson Prentice Hall. and Shikha Sahai. methods of generating ideas. franchising Suggested Readings: 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. Duane Ireland. Note: 1. and R.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Robert D. characteristics of successful entrepreneurs. role of entrepreneurship in economic development. job design.

7. Internet Marketing & e-commerce. E Commerce for Manager. Addison Wesley. 3. multi channel retailing. Jay Lee. Pearson Education. business and technological dimensions of e-commerce. Agents in electronic commerce Lab: Internet Surfing of E-Commerce Sites. advertising & marketing in the internet. channels and the related issues in implementing the e-commerce practices. Frontiers of Electronic Commerce. e-procurement. Delhi. process of e-commerce. network infrastructure (including internet). Internet advertising. inter-organizational commerce & intra-organizational commerce. Suggested Readings: 1. E-Commerce. Vikas Publishing House. Bharat Bhasker. 4.Michael Chang. Prentice Hall of India. 6. TMH. Whinston . Kalakota. Whitely David. internet commercialization. introduction to marketing & CRM. Napier. Unit-IV Security. Framework. selling through online intermediaries. value-added network. Kosiur. Bombay. New Delhi 9. Shurety.James. ELECTRONIC COMMERCE PAPER CODE: 2402/51002 COURSE OBJECTIVE: The objective of the course is to learn types. Schneider P. Hanson & Kalyanam. Perry T. EDI. the tools. Search engines & directory services. Vikas Publishing House. smart card. 5. Unit-II Electronic payment system. digital library. 2. supply-chain coordination. Delhi. consumer search & resource discovery. Internet retailing. digital copyrights. Understanding E-Commerce. benefits of mobile commerce. on-line research. Didar Singh. N Delhi. channel design. Unit-I Introduction to Electronic Commerce: origin and need. mobile commerce framework. credit card and emerging financial instruments. applications. Electronic Commerce: A Managerial Perspective. computer based education & training. Efraim Turban. Creating a winning E-business. Bombay. Thomson Learning. Gary. E-business with Net Commerce (with CD). Electronic Commerce. TMH. Unit-III B2B e-commerce. Electronic Commerce. Mobile commerce: Introduction to mobile commerce.External Marks: 50 Practical Marks: 50 Time : 3hrs. organizing for online marketing. New Delhi 8. David King & H. Delhi. Addison Wesley. 10. Note: . factors affecting e-commerce. Thomson Learning.

Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks. .

Note: 1. Robert L. New Delhi Sahu.External Marks: 70 Internal Marks: 30 Time: 3 hrs. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). performance management and strategic planning linkages Unit-II Establishing and operationalising performance management system.New Delhi Cardy. competency based performance management. This course is designed to develop appreciation and skills essential for designing and instituting effective performance management systems Unit-I Concept. 5. PERFORMANCE MANAGEMENT PAPER CODE: 2305/50905 COURSE OBJECTIVE: Performance management is the most critical function and strong determinant of organizational excellence. leadership based performance management Suggested Readings: 1.. PHI.V. New Delhi 2. Pearson Education. Section ‘B’ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). Inc. team based performance management Unit-IV Culture based performance management. Performance Management.. New Delhi Rao. 3. Instruction for External Examiner: The question paper will have two sections. PHI. 2. Herman. Srinivas R. Kandula. harnessing performance management system for performance improvement Unit-III Performance management strategies and interventions – reward based performance management. One case study be discussed – per unit – in the class.. measurement based performance management. Performance Management: Concepts. All the five questions will carry equal marks. T. measuring performance – results and behaviour. process of performance management. Aguinis. Excel Books. conducting performance review discussions. Performance Management. characteristics. R. Skills and Exercises. Response Books. role and significance of performance management. Performance Management and Appraisal Systems.K. performance appraisal vis-àvis performance management. 4. Performance Management System.. . career based performance management.

Excel Books. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). operational analysis. Pearson Education. . Organization and Management of training function. laboratory training. Prentice Hall of India. Thacker. Section ‘B’ will contain one CASE STUDY which will be compulsory. business games. Training in Organization. New Delhi. emerging trends in training and development. D. training process: role of stakeholders in training programme. R. Training for Life and Leadership in Industry. in basket exercises. new perspectives on training – cross cultural training. The students will be required to attempt four questions (one question from each unit). 5. TRAINING AND DEVELOPMENT PAPER CODE: 2306/50906 COURSE OBJECTIVE: This course is designed to provide in depth understanding and enable the students to manage training processes and system for developing human resource of the organization Unit-I Training – concept. developing training modules. R. Strategies. person analysis. Every Trainer’s Handbook. seminars. and Harris. Note: 1. learning process. inspirational techniques – brainstorming. New Delhi One case study be discussed – per unit – in the class. 2. 4. Thomson Learning Sahu. 2.. Devendra. return on investment in training. Training for Development. New Delhi Goldstein. incidents and cases. training climate and pedagogy. P Nick. All the five questions will carry equal marks. Thomson Learning. syndicates and group discussion. Training aids Unit-III Training methods and techniques – role playing. and James W. Bombay McGrath. competency mapping Unit-II Designing the training programme: process of learning in training programme – attributes and factors influencing. criteria and approaches.L. Training needs assessment – organizational analysis.External Marks: 70 Internal Marks: 30 Time: 3 hrs. mind mapping. programmed instructions. Agochia. learning styles. and Practices. process of calculating ROI in training.M. 3. 6. Instruction for External Examiner: The question paper will have two sections.. e-learning. lecture. New Delhi Blanchard. principles of evaluation. Effective Training – Systems. Sage Publications De Simone. and rationale. Human Resource Development. creative problem solving Unit-IV Evaluation of training – need for evaluation. knowledge management Suggested Readings: 1.K.

The students will be required to attempt four questions (one question from each unit). systems and process related competencies and helping organizational to achieve peak performance and become self sustaining Unit-I Organizational Change – meaning. Thomson Learning Ramnarayan S. New Delhi Chowdhury. team building. competencies requirement. organization transformation Unit-IV Contemporary issues and applications – Organizational development in global context. work design. Subir.V. Note: 1. Thomas G. third party interventions. Response Books. organizational development in service sector. organizational confrontation meeting. PHI. OD Practioners – role. Wendell L. Organizational Development – nature and characteristics. 2. Bell. and Christopher G. role focused interventions Unit-III Techno structural Interventions – restructuring organization. T. .. ORGANISATIONAL CHANGE AND DEVELOPMENT PAPER CODE: 2307/50907 COURSE OBJECTIVE: This course is designed to provide in depth understanding of behavioural interventions and enable the students to apply these intervention for building individual. Organisation 2IC. and Lecil H. Organisation Development and Change. Section ‘B’ will contain one CASE STUDY which will be compulsory.External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi French. nature. Organisation Development Interventions and Strategies. Cummings. Instruction for External Examiner: The question paper will have two sections. process consultation. reengineering. types. coaching and mentoring. Organisation Development. 4. Strategic Interventions – Organization and environment relationships. theories of planned change. professional ethics and values and experiences. All the five questions will carry equal marks. 3. process of organizational development Unit-II Human Process Interventions – T-group. Pearson Education One case study be discussed – per unit – in the class. 2. future trends in OD Suggested Reading: 1. Worley. Rao and Kuldeep Singh. team. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). employee involvement.

Compensation Reward Management. strategic perspectives of compensation. Compensation Management. . compensation as motivational tool. New Delhi 2. working of different institutions related to reward system like wage boards. pay for performance plans Unit-III Compensation of special group: Corporate Directors. Section ‘B’ will contain one CASE STUDY which will be compulsory. pay commissions. analysis and restructure compensation management system. incentives and retirement plans.. tax planning Suggested Readings: 1. Kogan Page.M. designing pay structure and administering compensation package. R&D staff. Pearson Education Martocchio. Pearson Education Armstrong. 2. international compensation Unit-IV Statutory provisions governing different components of reward systems.. UK Singh. Note: 1. All the five questions will carry equal marks. components of executive compensation package. Tata McGraw Hill Henderson. Excel Books. 3. One case study be discussed – per unit – in the class.D. role of trade unions in compensation management. B. R. Strategic Compensation. Compensation. COMPENSATION MANAGEMENT PAPER CODE: 2308/50908 COURSE OBJECTIVE: This course is designed to promote understanding issues related to compensation in corporate sector and impart skills in designing. determining the worth of jobs. Chief Executives. 4.J. understanding different components of compensation package like fringe benefits. compensation policy Unit-II Internal and external equities in compensation system. 5. Senior Managers. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). The students will be required to attempt four questions (one question from each unit).External Marks: 70 Internal Marks: 30 Time: 3 hrs.O.. Instruction for External Examiner: The question paper will have two sections. George T and Newman J. Milkovich. policies and strategies Unit-I Role of compensation in organization: economic and behavioural theories related to compensation.. J. compensation of professionals and knowledge workers. M and Murlis H. Reward Management. sales compensation plan. understanding inter and intra-industry compensation differentials.

Subir. Pearson Education. building a reservoir of talent. the talent value chain. TALENT MANAGEMENT PAPER CODE: 2405/51005 COURSE OBJECTIVE: The objective of this course is designed to create symbiotic relationship between talent and organization to accelerate performance improvements by instituting talent management system that ensures identification. integrating compensation with talent management. value driven cost structure. Subir. 4. ROT measurements. management. New Delhi Chowdhary. Note: 1. evaluating employee potential Unit-III Talent Planning – succession management process. leveraging talent. leadership coaching Unit-IV Return on talent. New Delhi Sanghi. creating TMS.) The Talent Management Handbook. difference between talents and knowledge workers. Response Books. contingency plan for talent.performance management. building blocks of talents management: competencies . developing talent management information system Suggested Reading: 1.External Marks: 70 Internal Marks: 30 Time: 3 hrs. The Talent Era. Berger. New Delhi One case study be discussed – per unit – in the class. talent development budget. Tata McGraw Hill. challenges of TMS. Seema. optimizing investment in talent. Organization 2IC. Financial Times/Prentice Hall International Chowdhary. 3. . 2.engine of new economy. Lance A and Dorothy Berger (Eds. cross functional capabilities and fusion of talents. development of talent portfolio Unit-I Talent:. The Handbook of Competency Mapping. elements of talent friendly organizations Unit-II Talent Management System – elements and benefits of Talent Management System.

Pravin. Oxford University Press. Trade Union response toward liberalization and change. Prevention and settlement of disputes. Industrial Relations.S. Challenges of Trade Union movement. Oxford University Press. Regulatory legislations and protective and employment legislations. New Delhi Monappa.K. Industrial Relations. Role and objectives of ILO. Sakher. All the five questions will carry equal marks. emerging socio-economic and techno-economic profile. 4. Ramaswamy. A. S. A. New Delhi Monappa. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Trade Unions and Labour Legislations. Centry. Tata McGraw Hill. One case study be discussed – per unit – in the class. Objectives. Section ‘B’ will contain one CASE STUDY which will be compulsory. Unit-I Industrial Relations: Concept. Impact of technological change on industrial relations. IIRA-Excel Books. Involvement of workers with management processes. New Delhi 2. Industrial Relations. The students will be required to attempt four questions (one question from each unit). Development of trade Union movement in India. Venkataratnam. New Delhi . New delhi Venkataratnam. Quality of worklife Suggested Readings 1. Role of State in managing industrial relations factors affecting industrial relations. Note: 1. Tata McGraw Hill. forms and significance.S. C. Unit-II ILO and Trade Unions: Objectives and functions. Unit III Labor Legislations: Objectives.2. Harmony and discipline Unit. methods and significance to quality management. Instruction for External Examiner: The question paper will have two sections. 6. Grievance handling legislations: Social security legislations. 7.. New Delhi Sinha. Sinha. Trade Union Challenges at the Designing of 21st 3. 5. Forms of union. and Sinha. functions and issues of industrial relations and to gain insight into the dynamics of employee management relations on the different job situations. Managing Human Resources.IV Co-ownership management. Scope. External Marks: 70 Internal Marks: 30 Time: 3 Hrs INDUSTRIAL RELATIONS AND LABOR LEGISLATIONS PAPER CODE: 2406/51006 COURSE OBJECTIVE: The objective of this course is to sensitize and expose students to critical tasks. Collective bargaining and empowerment: role. Managing Human Resources. E. New Delhi Dutta. Concept and significance. Guide to Disciplinary Action. C. Strategic implementation of WPM. Tata McGraw Hill. Pearson Education.

employee and career development systems. sustained competitive advantages through inimitable HR practices Unit-III HR Systems: staffing systems. outsourcing and off shoring Suggested Readings: 1. concept of SHRM: investment perspective of SHRM.2. Instruction for External Examiner: The question paper will have two sections. reward and compensation systems. Agarwala. Strategic Human Resource Management. Tanuja. Thomson Learning Inc. business strategy and human resource planning. Tata McGraw Hill Greer. HRM and firm performance linkages – measures of HRM performance. New Delhi Dreher. Section ‘B’ will contain one CASE STUDY which will be compulsory. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). George and Thomas Dougherty. 3. mergers and acquisitions. traditional HR.. Charles. Oxford University Press. Human Resource Strategy. domestic and international labour market. best practice approach. barrier to strategic HR. Strategic Human Resource Management. HRM in knowledge economy. role of HR in strategic planning Unit-II Strategic fit frameworks: linking business strategy and HR strategy. strategic HR vs. HR bundles approach. STRATEGIC HUMAN RESOURCE MANAGEMENT PAPER CODE: 2407/51007 COURSE OBJECTIVE: The primary concern to this course is to develop in depth understanding of the strategic role performed by HR in business organizations and to gain insight of the alignment between different HR systems and practices and organizational outcomes Unit-I HR environment. evolution of SHRM. 4. Mello. Jeffrey A. External Marks: 70 Internal Marks: 30 Time: 3 hrs. 2. Pearson Education . Strategic Human Resource Management. performance management systems Unit-IV Strategic options and HR decisions – Downsizing and restructuring. The students will be required to attempt four questions (one question from each unit). All the five questions will carry equal marks.

Standards of performance management in global perspective. determinants and key components. Expatriate and repatriate issues in global context Suggested Readings 1. Danice E. International Human Resource Management Sage Publication. Fred Luthans. International Management – Text and Cases. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). similarities and managerial implications Unit-II Global HR issues: Cross-national differences. New Delhi Peter J. Differences in communication. Note: 1. 4. One case study be discussed – per unit – in the class. External Marks: 70 Internal Marks: 30 Time: 3 Hrs CROSS-CULTURAL HUMAN RESOURCE MANAGEMENT PAPER CODE: 2408/51008 COURSE OBJECTIVE: This course builds on the notions and frameworks in developing and understanding about the diverse nature of behavior patterns and issues involved in multivariate values and culture systems to maintain excellence of management. Strategic Human Resource Planning. Belcourt. Unit –I Human Resource management in global organizations: Meaning and concept of Culture. Culture diversity. bargaining behavior and negotiation strategies. Monica and Kenneth McBay. International Management – Cultural. Doh. characteristics and elements. Dryden Press. motivational context. standardization and adoption of work practice. 3.. Selection criteria and issues. leadership. Tata McGraw Hill.David H. Retaining and motivating International staff. Thomson Learning. All the five questions will carry equal marks. Thomson Learning Inc. models and attitudinal dimensions. Dolling. Section ‘B’ will contain one CASE STUDY which will be compulsory. . Strategy and Behaviour.Excel books 2. dimensions. cultural differences. Human and cultural variables of organization. work settings. Bombay Harzing and Van Ruysseveldt. Instruction for External Examiner: The question paper will have two sections. and Jonethan P. team development and cooperation Unit IV Compensation: Objectives. The students will be required to attempt four questions (one question from each unit). Richard M. negotiations. Hodgetts. 2.5. Culture caricatures. New Delhi Holt. Training and development of international staff Unit III Managing global staff: Recruitment. Thomson Learning. International Human Resource Management.. Welch. Issues and challenges in global perspective.

mutual funds. External Marks: 70 Internal Marks: 30 Time: 3 hrs. Working of Stock Exchange in India. Indian Financial System. Tata McGraw Hills. M. 5. venture capital financing. merger/amalgamation and acquisition/takeover. 6. New Age Publication . Y. Francesco. Tata McGraw Hill. Cullen. OTCEI. New Delhi Pathak. factoring and forfeiting. New Delhi Note: 1. Childress. NSE.. 2.R. segments/instruments of money market Unit-IV Mechanism of security trading.. Vikas Publishing House Machiraju. SIDBI. debt securitization Unit-III Development Banks . Larry E. Bombay 6. Sen and John R.operational policies and practices of IDBI. Financial Services.5. All the five questions will carry equal marks. Bhole. Financial Institutions and Markets. 3. M. L. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). New Delhi 8. M. International Management. 2nd Edition. New Delhi Khan. issue management activities/procedures of merchant banking Unit-II Credit rating. depository system and custodial services. Multinational Management. scope and problems. Pearson Education. Section ‘B’ will contain one CASE STUDY which will be compulsory. MANAGEMENT OF FINANCIAL SERVICES AND INSTITUTIONS PAPER CODE: 2309/50909 COURSE OBJECTIVE: The objective of this paper is to acquaint the students about major financial services and institutions Unit-I Financial Services: salient features. SEBI – its objectives. functions and powers Suggested Reading: 1. Thomson Learning. regulatory and theoretical framework of leasing.. 2. EXIM BANK. 4. LICI. The Secret of a Winning Culture (Building High Performance Teams) PHI (Pvt. UTI. IFCI. scripless trading. Pearson Education Khan. Indian Financial System.. Tata McGraw Hill. Indian Financial System. H.. One case study be discussed – per unit – in the class. 5th Ed. Deresky.Y. housing finance. New Delhi Machiraju. International Organizational Behavior.. Pearson Education. New Delhi 7. The students will be required to attempt four questions (one question from each unit).R. ICICI. Managing Across Borders and Cultures. H.) Ltd. Instruction for External Examiner: The question paper will have two sections.

environmental appraisal of Projects. N. 3. Financing Infrastructure Projects. Thomas Telford.K.C. Suggested Readings 1. 5. Section ‘B’ will contain one CASE STUDY which will be compulsory. demand and situational analysis. Vikas Publishing House. firm risk and market risk.. Projects : Planning Analysis. New Delhi. Project Finance. Selection. All the five questions will carry equal marks. One case study be discussed – per unit – in the class. project financing in Indiaproject appraisal by financial institutions. Cyrus and Merna. Public finance for infrastructure projects.7. human aspects and pre-requisites. appraisal criteria. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Machiraju. technical analysis and financial analysis. Sultan Chand & Sons. BOOT/ BOT system for infrastructure projects.. P. M Patel. Unit-IV Project management: organisation. planning. External Marks: 70 Internal Marks: 30 Time: 3 hrs. Tata McGraw Hill. Chandra. Instruction for External Examiner: The question paper will have two sections. UNIDO approach. planning. New Delhi. Management of Indian Financial Institutions. Shrivastava. rational and financial instruments. Vikas Publishing House. Prasanna. Note: 1.M.Delhi. New Delhi. The students will be required to attempt four questions (one question from each unit). R. 2002. generation and screening of project ideas. Project Management. control. and Nigam.Tony. market. appraisal and control Unit-I Phases and objectives of capital budgeting. analysis of project risk. UK. Implementation and Review. Project Management and Control. PROJECT MANAGEMENT AND INFRASTRUCTURE FINANCE Paper code: 2310/50910 COURSE OBJECTICE: The objective of this paper is to acquaint the students about the project and financing of infrastructure projects. Unit-II Special decision situations. Unit-III Social cost benefit analysis. 4. Himalaya Publishing House 2. Nijiru. 2. Divya. Bhavesh. R. Financing infrastructure projects: Concept. ISBN Note: . Rao. H. SCBA by financial institutions..

accounting and evaluation of responsibility centers. benefits and limitations of ABC. kaizen costing. RI. One case study be discussed – per unit – in the class. The students will be required to attempt four questions (one question from each unit). cost drivers. productivity measurement and control. Kaizen approach. ZBB. budgeting –nature. performance budgeting. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). operational and strategic application of ABC. activity-based budgeting. customer profitability analysis. External Marks: 70 Internal Marks: 30 Time: 3 hrs. All the five questions will carry equal marks. 2. cost management tools . Section ‘B’ will contain one CASE STUDY which will be compulsory. measuring the performance of investment centre – ROI. activity analysis and linkage analysis. transfer pricing and its applications Unit-IV Strategic-based performance measurement system: balanced score card – prospectives and limitations. Nature of value-chain analysis. JIT & theory of constraints. EVA. Instruction for External Examiner: The question paper will have two sections. responsibility centers and financial control – nature and role of responsibility centres. application of linkage analysis in cost reduction and value addition Unit-III Functional-based planning and control. quality cost management and reporting system Suggested Readings: . partial and total productivity measurement. indicates of ABC.1. environmental influences on cost management practices. human aspects of budgeting. role of SCM in strategic positioning. limitation of volume-based costing system. BPR and bench marking Unit-II Nature of activity-based costing (ABC). financial measures of activity efficiency. productivity efficiency. establishing objectives and performance measures in different perspectives of balance score card. designing an ABC system Activity-based management. target costing. STRATEGIC COST MANAGEMENT AND CONTROL PAPER CODE: 2311/50911 COURSE OBJECTIVE: This course aims to acquaint the students with concepts and various aspects of cost management from strategic perspective Unit-I Conceptual framework of SCM.life cycle costing. process value analysis. administration and effectiveness. budgeting cycle. measuring changes in activity and process efficiency. activity hierarchies.

financial market instruments – GDRs. The purpose of this paper is to equip the students with financial and investment decision of MNCs Unit-I An overview of multinational financial management. IBRD and development banks. 2. exchange rate determination. 3. Colin. Pearson Education Kaplan. Atkinson. cost of capital and capital structure decisions. Euro issues. Management Accounting and Control. All the five questions will carry equal marks. Thomson Learning Sharan. euro dollar and currency market. CP and ECB Unit-III Multinational capital budgeting. PHI. international receivable management.. One case study be discussed – per unit – in the class. McGraw Hill 2. Cost Management. Drury. Pearson Education Hansen and Mowen. Datar Foster. 6. dividend policy of multinational firm Unit-IV Developments in foreign exchange markets. Madura Jeff. Advanced Management Accounting. and Govindrajan. ADRs. Thomson Learning Horngren. Section ‘B’ will contain one CASE STUDY which will be compulsory. international flow of funds Unit-II International working capital management: international cash management. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Pearson Learning Anthony. 4. Note: 1. managing short term assets and liabilities. External Marks: 70 Internal Marks: 30 Time: 3 hrs. 3. international monetary and financial systems. Instruction for External Examiner: The question paper will have two sections. Atkinson and Young. 2. Multinational Financial Management. New Delhi . International Financial Management. 5. Vijay. taxation in multinational firms Suggested Readings: 1. Robert N.1. country risk analysis. The students will be required to attempt four questions (one question from each unit). measuring and managing various risks and exposure.. Management Control System. Thomson Learning Kaplan. International Financial Management. Management Accounting. international capital money markets. New Delhi Allen Shapiro. Cost Accounting. V. finance function in a multination firms. PHI. MULTINATIONAL FINANCIAL MANAGEMENT PAPER CODE: 2312/50912 COURSE OBJECTIVE: International boundaries are blurring therefore MNCs can raise funds from international financial management.

Michael H. and Pandey. TAXATION LAWS AND PLANNING PAPER CODE: 2409/51009 COURSE OBJECTIVE: The objective of this course is to acquaint the students with tax laws and tax planning Unit-I Basic concepts of income tax.. Pearson Education 2. assessment of individuals and companies. setting off and carrying forward of losses. Maurice D. The students will be required to attempt four questions (one question from each unit). residential status and its incidence on tax liability. tax planning with reference to managerial decisions – own or lease. All the five questions will carry equal marks. capital gains. export or local. income from the had salary. Multinational Business Finance. Moffett. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). close or continue etc. Alok. income from other sources Unit-III Clubbing of incomes.G. P. make or buy. Note: 1. Tata McGraw Hill Eiteman. deduction and collection of tax at source. Section ‘B’ will contain one CASE STUDY which will be compulsory. Stonehill.4... International Finance. Levi. income tax authorities and their powers Suggested Readings: . general deductions from gross total income. Instruction for External Examiner: The question paper will have two sections. 5. David K. Arthur I. tax planning in reference to employees’ remuneration. computation of tax liability Unit-IV Tax planning/avoidance/evasion. External Marks: 70 Internal Marks: 30 Time: 3 hrs. International Financial Management. One case study be discussed – per unit – in the class. incomes exempt from tax. 6. income from house property Unit-II Profits and gains of business and profession including depreciation. McGraw Hill Apte.. returns of income and assessment of income.

RRBs. Singhania. One case study be discussed – per unit – in the class. investment pattern and policies of insurance companies. All the five questions will carry equal marks. treasury operations and management. Monica. Taxman Publications Mahrotra & Goyal. 2. challenges of insurance marketing. 4. 6. Section ‘B’ will contain one CASE STUDY which will be compulsory. Pearson Education Study material of Institute of Company Secretaries of India 2. Income Tax Law & Practice. Agra Singhania. Direct Taxes. managing capital adequacy and profit planning. Commercial Banks. objective and process of risk management. role of technology in banking Unit-II Component of ALM and their management. Sahitya Bhawan Publications. interest rate management. pension funds in India Unit-IV . Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). marketing in banking industry. V.B.component of bank marketing strategy. Direct Taxes Planning and Management. types and structure of insurance plans. Instruction for External Examiner: The question paper will have two sections.K. liquidity management. External Marks: 70 Internal Marks: 30 Time: 3 hrs. MANAGEMENT OF BANKING AND INSURANCE PAPER CODE: 2410/51010 COURSE OBJECTIVE: The attempt of this paper is to impart knowledge of various functional areas and risk management in banking and insurance sectors Unit-I An overview of the banking sector. Note: 1. Student Guide to Income Tax. managing NPAs. Cooperative Banks and NABARD. Kapil and Singhania. regulatory issues for governance of banking sector– role of RBI and Ministry of Finance. role of IRDA. Unit-III Origin and development of insurance sector. and Singhania. management of credit and operational risk. Monica.K.1. 3. V. Taxman Publications Lal. Kapil. Taxman Publications Singhania. Singhania.. 5. and Singhania. The students will be required to attempt four questions (one question from each unit)..K. B. function and operations – RBI. Direct Taxes Law and Practice.growth and structure. V.

Instruction for External Examiner: The question paper will have two sections. The students will be required to attempt four questions (one question from each unit). Trieschmann. systematic and unsystematic risk. theories of fixed and variable income securities. financial management of life insurance companies Suggested Readings: 1. Fundamental Analysis. jr. the selection of the optimal portfolio. Capital Asset Pricing Model.Organizational forms. use of life insurance in personal and business planning. need. Risk Management & Insurance. Black. planning and control cycle. Sharpe single-index model.constant-dollar-value plan. George E. The New Basel Record. Vikas Publication 4. active management strategies. Life and Health Insurance. Shekhar. the efficient frontier and investor utility. Thomson Learning Note: 1. Section ‘B’ will contain one CASE STUDY which will be compulsory. nature. ICFAI Publication 7. Lekshmy. constraints and strategies. structure and administration of life and non life insurance companies. Measurement of systematic risk. Rejda. life and non-life (health and motor vehicle) insurance underwriting.C. the efficient frontier. Risk Management. One case study be discussed – per unit – in the class. Principles of Risk Management and Insurance. Harold D. John Mily & Sons 5. Indian Institute of Banking and Finance 8. advantages and selection. Kenneth jr. Pearson Education. Unit-II Objectives and benefits of investment analysis and security valuation . Financial Intermediation. Selection Problems: Markowitz portfolio theory. McMillan Publisher 6. External Marks: 70 Internal Marks: 30 Time: 3 hrs. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT PAPER CODE: 2411/51011 2. Delhi 3. return and risk. fundamental and technical analysis and theories and concepts involved in portfolio management. Indian Institute of Banking and Finance. All the five questions will carry equal marks. life and nonlife insurance management – strategic management. Pearson Education. Technical Analysis. Banking Theories and practices. Delhi 2. and Shekhar. theories of security valuation. process and alternatives. Portfolio revision – meaning. COURSE OBJECTIVE: The objective of this paper is to acquaint the students about the investment decisions. Besis Joel Risk Management in Banking. Efficient Market Theory. . Risks involved in them. Concept and components of total risk. Arbitrage Pricing Theory. K. Measuring historical and expected return and risk. Unit-IV Bond portfolio management strategies – passive portfolio strategies. Industry and Company Analysis. Unit-I Investment-Meaning. Unit-III Portfolio – Meaning. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). formula plans . & Skipper. expected return and standard deviation for portfolios..Economic.

Pandian. Bombay.. 2006. Investment. Investments. New Delhi Sharpe.concept of futures. 2. derivative markets in India – current trends and future prospects. 4. Suggested Readings 1. John Wiley & Sons. 2. Reiley & Brown. interest rate futures. The students will be required to attempt four questions (one question from each unit). UNIT-III Types of options. Kane Alex.. Robert A. UNIT-I Concept and type of derivatives. basics of stock index future. Alan J and Mohanty. Gorden J. arbitragers and scalpers. currency futures (basics). uses of derivatives. Instruction for External Examiner: The question paper will have two sections. Section ‘B’ will contain one CASE STUDY which will be compulsory. option pricing – black scholes option pricing model UNIT-IV Note: 1. Pearson Education. Investment Analysis & Portfolio Management. Modern Portfolio Theory & Investment Analysis. New Delhi. Jeffery V. and Bailey. 6. trading mechanics. Vikas Publishing House. Marcus. Edwin J. Thomson Learning. All the five questions will carry equal marks. 3. One case study be discussed – per unit – in the class.. types of orders. 7. New Delhi. Dryden Press. Investment analysis and Portfolio Management. 5. . External Marks: 70 Internal Marks: 30 Time: 3 hrs FINANCIAL DERIVATIVES PAPER CODE: 2412/51012 COURSE OBJECTIVE: To acquaint the students with the basics of financial derivatives and their use in managing risk with their synergic effect on financial returns. Security Analysis and Portfolio Management. variable ratio plan. Thomson Learning. Elton.. Modern Investment Theory.constant ratio plan. trading strategies involving options. Pitabas. Alexander. difference between forward and future contracts. & Gruber. New Delhi. Bombay. Martin J. speculators. Bodie ZVI. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit).Prentice Hall of India. Alexander & Wiley. TMH. use of futures for hedging. Haugen. Portfolio performance evaluation: risk adjusted measures of performance. clearing process. UNIT-II Fundamentals of futures and forwards . Participants – hedgers.

type conversions Unit-IV Inheritance: Extending classes. Financial Derivatives : An Introduction to Future/Forward. The students will be required to attempt four questions (one question from each unit). polymorphism. PHI 2. New Delhi Gupta. Fnancial Derivaties.Fundamental of swaps – introduction to swaps. One case study be discussed – per unit – in the class. overloading. Unit-II Object modeling. Chance. Section ‘B’ will contain one CASE STUDY which will be compulsory. Lab: Programming in C++ on above defined syllabus Suggested Readings: .S. Don M. All the five questions will carry equal marks. 6.. John C. virtual functions and polymorphism. Note: 1. object and classes. S.. mechanics of swap – interest rate swap and currency swaps.. grouping constructs. Harcourt College Publishing Robert A Strong. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). PHI. S. OBJECT-ORIENTED ANALYSIS & DESIGN WITH PROGRAMMING IN C++ PAPER CODE: 2313/50913 COURSE OBJECTIVE: The objective of this course is to acquaint the students with object oriented programme methodologies. input-output operations. inheritance and multiple inheritance. Thomson Learning. object-oriented system development Unit-III C++ language: Classes and objects. 2. 4. Bombay Hull. functions. swap pricing Suggested Reading: 1. links and associations.S. External Marks: 50 Practical Marks: 50 Time : 3hrs. PHI Kumar. 5. An Introduction to Derivatives and Risk Management. Derivatives: An Introduction. pointers.L. functional modeling. Options and Swaps. Futures and other derivatives securities. Financial Derivatives. New Delhi Redhead. interest rate swaps. Prentice Hall of India. currency swaps. encapsulation. Unit-I Object-oriented concepts. Instruction for External Examiner: The question paper will have two sections. constructors and destructors. dynamic modeling. 3..

Object Oriented Analysis and Design. OOPS. Balagurusamy . Bombay. 5. 4. . 7. Add Wesley Stroustrup . 8. Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit).1. PHI. C++ . Addison Wesley Rumbagh. Satzinger. Robert Lafore. Booch . New Delhi. OOPS with C++. New Delhi. C ++How to Program. Galgotia Publications. C++ The complete Reference. New Delhi. The students will be required to attempt any five questions (selecting at least one question from each unit). OOAD. 2. Pearson Education. Note: Deitel and Deitel . Herbert Schildt. New Delhi. All questions will carry equal marks. 3. TMH. Turbo C++. New Delhi. Thomson Learning. 6.TMH.

abstract data types. data definition language. Thomson Learning. operators. queries and sub queries. Loney. New Delhi. PL/SQL block.PL/SQL. Phillip J. PROGRAMMING IN ORACLE PAPER CODE: 2314/50914 COURSE OBJECTIVE: The objective of the course is to understand the tools of Relational Data Base Management Systems. 4. Special Editions using Oracle 8/8i. executable commands: conditional logic. . database triggers. Unit-I Introduction to Oracle: DBMS. varying arrays. view and index.External Marks: 50 Practical Marks: 50 Time : 3hrs. data types in oracle. Suggested Readings: 1. loops. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). declarations. Pratt. The students will be required to attempt any five questions (selecting at least one question from each unit). sequence. joins. reports. New Delhi. concept of locks and types of locking. Morrsion. data manipulation language. Unit-IV Introduction to PL/SQL: Advantages. Delhi. 2. New 3. Bombay. RDBMS. concept of exception handling. Guide to SQL. Prentice Hall of India. transaction control and data control language. Lemme & Colby. All questions will carry equal marks. goto statements. Unit-III Database Objects: Synonym. constraints. Bombay. ORACLE 8i: The Complete Reference. Unit-II SQL functions. Lab: Programming in Oracle on above defined syllabus. Implementing and Managing Oracle Databases. Thomson Learning. forms. Enchanced Guide to Oracle 8i. tools of oracle: SQL*PLUS. Prentice Hall of India. SQL vs SQL*PLUS. Page. nested tables. Tata McGraw Hill. 5.

Pratt. Digital Libraries. K. 9. Introduction to Database Management System. 10. 4. Fundamental of Database system.External Marks: 50 Practical Marks: 50 Time : 3hrs. 8. Unit-I Data models: Hierarchical and network. Garcia. 6. Modern Data Base Management. data base administration. McFadden. C. Vikas Publishing House. Introduction to Database System 8e. 7. 3. . Korth . Ullman. New Delhi. problems of distributed system. Ullman. Codd rules. 2. 5. Distributed data base system and internet Unit-IV Emerging Data base Technologies : Internet Databases. Pearson Education. Data Base Implementation. Fred R. Concept of Data Base Management. New Delhi Elmsari Navathe . Mobile Databases Lab: Programming in any RDBMS package on above defined syllabus. Pearson Education Garcia. concurrency. Pearson Education Kahate. Thomson Learning. storing and disseminating for efficient working of organization. Pearson Education Date . Pearson Education Abraham. Pearson Education. Data Base The Complete Book. relational data model. Data Base Implementation.. Pearson Education Garcia. normalization. functions of data base management system. Data Base System concepts. objectives. options for distributing a database. DATA BASE MANAGEMENT SYSTEM PAPER CODE: 2315/50915 COURSE OBJECTIVE: The objective of the course is to understand the tools and techniques of data capturing. McGraw Hill. Prescott. Note: Kroenke. Jeffrey A.. object oriented data base management system Unit-II Data Independence: Logical and physical. Database Systems. Unit-III Distributed data base system: Introduction.J. Database Processing. Multimedia Databases. Suggested Readings: 1. backup & recovery. Pearson Education Rob. Hoffer & Marry B. 11. deadlock. Ullman. Thomson Learning. Singh S. Database System.

The students will be required to attempt any five questions (selecting at least one question from each unit).Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). . All questions will carry equal marks.

New Delhi. components of multimedia systems. video image. gray scale and still-video image. 2. 6. Multimedia: An Introduction. MULTIMEDIA AND WEB DEVELOPMENT PAPER CODE: 2316/50916 COURSE OBJECTIVE: The students shall learn the operational fundamental of multimedia and its application in web designing Unit-I Introduction to Multimedia: Multimedia devices. Introduction to Page: Page sizes. Tata McGraw Hill Villamil and Molina. Unit-III Data and file format standards. MIDI. navigation theory and practice. text design issues for the web. The students will be required to attempt any five questions (selecting at least one question from each unit). Web Design The Complete Reference. Rosch. Multimedia on the PC. color. Suggested Readings: 1. types of multimedia systems. web design tools. DVI Technology. Unit-IV Introduction to Web design: Web development process. Multimedia in Action. distributed multimedia databases. 4. Vikas Publishing House. Multimedia Systems. Buford. BPB Publications. Unit-II Data compression : Need for data compression. brief survey of speech recognition and generation. All questions will carry equal marks. Sams Publishing Powell. Lab: Each student is required to develop at least one website. 5. . video on demand. Pearson Education Vaughan. Note: Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). New Delhi Senclair. Tata McGraw Hill. authoring tools. 3. MPEG standard. page types. Multimedia Bible. creating multimedia. Multimedia applications design :Application classes. and audio compression JPEG standard.External Marks: 50 Practical Marks: 50 Time : 3hrs. 7. non-lossy and lossy compressions for images. formatting tags. video-capturing. introduction to text: Fonts and text layout. site types and architectures. Distributed multimedia systems : Components. Multimedia Making IT Work. Prentice-Hall of India Shuman.

design tools and techniques. Rapid Application Development model Unit-II Software quality factors. testing fundamentals. . Mc Graw Hill Ghezzi. testing. Models : Waterfall model. cohesion). 2. 4. structured programming. Narosa Leon & Leon. data structure metrics Software Development : Phases. Fundamentals of Software Engineering. project scheduling. Software Engineering. Software Engineering. Prentice Hall of India. prototyping. functional and structural testing. monitoring and control. The students will be required to attempt any five questions (selecting at least one question from each unit). COCOMO. test plan. Software risk management Unit-III System design. An Integrated Approach to Software Engineering 3e. unit and integration testing. effective modular design (coupling. Jalote. test case design. software metrics : categories. Software Metrics. areas of applications. New Delhi Sommervile. token count. All questions will carry equal marks. software characteristics. activities during testing. software quality assessment. verification. cost estimations. Prototyping model. Fenton & Pfleeger. 5. SOFTWARE ENGINEERING PAPER CODE: 2413/51013 COURSE OBJECTIVE: The objective of the course is to familiarize the students with the software development process. project monitoring plans. Spiral model. Unit-IV Coding. quality assurance plans. Thomson Learning Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). design objectives. Suggested Readings : 1. 6. Unit-I Concept of software engineering. Note: Pressman . Pearson Education.. Software Engineering: A Practitioner’s Approach 6e. and testing for the optimum functionality at reasonable costing.External Marks: 50 Practical Marks: 30 Time : 3hrs. New Delhi. function point analysis. Vikas Publishing House. 3.

Elias M.economic. structured application development . 4. managing online data. user documentation. I T. Unit-IV Designing Distributed and Internet Systems : designing distributed systems . Business Information System. feasibility study .designing systems for LANs. major steps in preliminary investigation. role of systems analyst. input and output design. organizational and cultural. program.Information System Projects. 6. Whitten. design issues related to site management. New Delhi. Systems Analysis and Design. . Modern System Analysis and Design. types of business information systems. System Analysis and Design 4e. data design. New Delhi. cost benefit analysis. Unit-II System Development Life Cycle : Preliminary investigation . schedule and resource. SYSTEMS ANALYSIS AND DESIGN PAPER CODE: 2414/51014 COURSE OBJECTIVE: This set aims to help students understand the complexities involved in design and implementation of information systems in business organizations coupled with aligning IT strategies for developing strategic planning resources. Prentice Hall of India. operations. 2nd ed.structure charts. 3. Systems Implementation : Application development.internet design fundamentals. system. 5. Galgotia. al. evaluation of system requests. System Analysis and Design Methods. quality assurance. coupling. cohesion. designing internet systems . Note: Hoffer et. Suggested Readings: 1. Prentice Hall of India. testing. J L. Unit-I Concept of system. Bombay.Training. New Delhi. system changeover. Thomson Learning Satzinger. Installation . System Analysis and Design. Awad. Thomson Learning. . Rosenblatt. Systems Analysis . Unit-III Systems Design : User interface design.External Marks: 50 Practical Marks: 50 Time : 3hrs. technological. Cashman. Thomson Learning Shelly. 2. Introduction to Systems Analysis and Design. overview of system development methodologies. for client / server architecture. data flow diagrams.fact finding techniques. CASE tools for systems analyst.. documentation. Hawryszkiewyez. data dictionary.

Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). . The students will be required to attempt any five questions (selecting at least one question from each unit). All questions will carry equal marks.

steps in constructing expert system. The students will be required to attempt any five questions (selecting at least one question from each unit). Unit-I Application-areas of artificial intelligence in business. solving problems. 2. breadth first search. Unit-II Heuristic search techniques: generate and test. introduction to Natural Language Processing and neural networks. New Delhi Winston. Bombay. All questions will carry equal marks. problem reduction. Suggested Readings: 1. Unit-III Knowledge representation: predicate logic. Note: Luger. frames. & Knight.External Marks: 50 Practical Marks: 50 Time : 3hrs. conceptual dependency. Unit-IV Symbolic reasoning under uncertainty. New Delhi. components. hill climbing. Thomson Learning. Patterson. ARTIFICIAL INTELLIGENCE PAPER CODE: 2415/51015 COURSE OBJECTIVE: The aim of this course is to understand the complexities and tools of Artificial Intelligence to business world for structuring knowledge based expert systems. 5. constraint satisfaction. Expert Systems. PHI. Pearson Education Rich. Artificial Intelligence. Introduction to AI & Expert Systems. 3. means-ends analysis. TMH. resolution in predicate logic. Pearson Education Girantano. 4. semantic nets. depth first search. expert systems: overview. best first search. Artificial Intelligence. state space search. Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Artificial Intelligence. learning. .

passing parameters to applets. 2. JAVA virtual machine. applet life cycle. decision making and looping. decision making and branching. Note: Wigglesworth. JAVA environment. program structure. Decker. Suggested Readings: 1. All questions will carry equal marks. multithreading Unit-III Applet programming: local and remote applets. TMH. operators and expressions. Unit-II Classes. The students will be required to attempt any five questions (selecting at least one question from each unit). 7. Patrick Naughton. Thomson Learning.External Marks: 50 Practical Marks: 50 Time : 3hrs. graphics and text. JAVA How to Program. Problem Solving in Java. Pearson Education. packages. Vikas Publishing House. interfaces. objects and methods. constants. 3. Programming Java. Bombay. Thomson Learning. 4. JAVA and WWW. Instruction for External Examiner: The examiner will set 8 questions (2 questions from each unit). Advanced Programming in Java. controls. TMH. Slack. layout managers. AWT: Working with windows. Unit-I Programming through JAVA: JAVA history. 6. JAVA Complete Reference. hardware and software requirements. managing errors and exceptions. Bombay. creating an executable applet. applet tag. JAVA tokens. JAVA and internet. JAVA Complete Reference. New Delhi. applets and applications. Unit-IV String handling. variables and data types. New Delhi E. TMH. i/o basics. Programming in JAVA. JAVA features. Herbert Schildt. . New Delhi. Lab: Java Programming and Internet Surfing. 5. event handling.Balagursamy. New Delhi. PROGRAMMING IN JAVA PAPER CODE: 2416/51016 COURSE OBJECTIVE: The objective of the course is to introduce students to platform independent programme methodologies using JAVA forecasting both off line and on line web based application. Deitel and Deitel.

foreign exchange regulation in India. purchasing power parity approaches. effect of depreciation on trade balance. London Apte P. The students will be required to attempt four questions (one question from each unit). bid-ask spreads. forwards in hedging and arbitrage. New Delhi Buckley. arbitrage operations. spot and forward markets. 5. forward premium. All the five questions will carry equal marks. New Delhi 1. 4. Note: Giddy I. the Expectation Theory. 2. . measuring foreign exchange risk and exposure. currency and interest rate swaps. Global Financial Markets. methods of quoting exchange rates. exchange rate systems. 2. Unit-I Nature of foreign exchange: sources of demand for and supply of foreign exchange-the balance of payments (bop) framework. Prentice Hall of India. Prentice Hall of India. exchange rate overshooting and the J-curve effect. Pitman. AITBS. Euro currency market and its instruments. overvalued and under valued currencies. over-the-counter options. determination of rate of exchange. Tata McGraw Hill. Unit-II General factors of exchange rate fluctuations. International Fisher Effect. options and determination of their market value. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Instruction for External Examiner: The question paper will have two sections. New Delhi D. International Financial Management. central banking intervention for exchange rate stability. monetary portfolio balance. the Dornbusch Sticky-price theory of exchange rate volatility.. Mastering Foreign Exchange and Money Markets. Levi Maurice. basic techniques of exposure management.External Marks: 70 Internal Marks: 30 Time: 3 hrs. real and effective exchange rates.. One case study be discussed – per unit – in the class. International Finance. cross rates of exchange. credit risk of swaps.N. the Interest Rate Parity Theorem. techniques and applications of foreign exchange management. Suggested Readings: 1. Unit-IV Currency futures.A. It exposes the students to the functional and operational aspects of foreign exchange market and the intricacies of the risks involved. FOREIGN EXCHANGE MANAGEMENT PAPER CODE: 2317/50917 COURSE OBJECTIVE: The purpose of the paper is to skill the students in the instruments. 3. nominal. New Delhi Roth Paul.G. Unit-III Nature functions and participants of foreign exchange market. Multinational Finance. Section ‘B’ will contain one CASE STUDY which will be compulsory. Fisher Black’s Optional-Pricing model.

organizational structure for international marketing planning. 3. managing channel conflicts. broad structure of an international marketing plan. challenges of international advertising. Doole Isobel and Robin Lawe. 2. New Delhi 5. Instruction for External Examiner: The question paper will have two sections. International Marketing. international and global marketing. Keegan Warren J. Pearson Education. international dumping. foreign market entry modes. Oxford University Press. New Delhi Note: 1. PHI.. leveraging international distribution for competitive advantage. It provides an insight into global marketing environment and the managerial decision making in the context of contemporary dynamics of the global markets. international product life cycle. Global Marketing Management. Vikas. Rakesh Mohan. international direct marketing. Unit-II International marketing research and information system. pricing strategies. managing risk in international marketing. push and pull strategies. WTO framework and the international marketer. Delhi 4. tasks and challenges of international marketing. organizational structure for international marketing. aspects of international sales management. international marketing environment. International Marketing – Analysis and Strategy. Shaw. New Delhi 2. screening international marketing opportunities. operations and control. Joshi. International Marketing Strategy. financing international marketing transactions. channel selection decisions.External Marks: 70 Internal Marks: 30 Time: 3 hrs. benefits. International Marketing. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Onkvisit Sak and John J. INTERNATIONAL MARKETING PAPER CODE: 2318/50918 COURSE OBJECTIVE: The course seeks to develop international marketing skills on a sound theoretical and conceptual foundation. techniques of foreign market selection. Unit-I Nature of international marketing. The students will be required to . One case study be discussed – per unit – in the class. Rajgopal. aspects of international supply chain management. Thomson Learning. domestic vs. global media strategy. global marketing operations and strategies. environmental factors affecting international prices. counterfeiting and IPR issues. Suggested Readings: 1. product and banking decisions. Unit-III The structure of international distribution systems. Unit-IV International promotion mix.

2.. determination of eurocurrency interest rates. bank asset portfolio management. Instruction for External Examiner: The question paper will have two sections.. External Marks: 70 Internal Marks: 30 Time: 3 hrs. Koch. Unit-III International payment systems. Note: 1. Macdonald S. New York One case study be discussed – per unit – in the class. capital adequacy. . All the five questions will carry equal marks. role of Bank for International Settlements. international banking risks. derivatives trading by multinational banks. New Delhi Robinson Stuart W.W. Thomson Learning. international bank credit rating. Sijthoff International. Foundations of Financial Markets and Institutions. Section ‘B’ will contain one CASE STUDY which will be compulsory. euro credit multiplier process. growth of Eurocurrency deposits and credit. The students will be required to attempt four questions (one question from each unit). Unit-II Regulatory environment for international banking. Pearson Education. Unit-I Structure and growth of international banking. al. International Banking and Finance. 4. Singapore Fabozzi Frank J. MULTINATIONAL BANKING PAPER CODE: 2319/50919 COURSE OBJECTIVE: The objective of the course is to acquaint the students with the institutional and operational aspects of multinational banking. syndication techniques in international lending. Delhi Giddy Ian H. Scott and Timothy W. eurocurrency instruments. et. Suggested Readings: 1. Leiden Lees Francis A.attempt four questions (one question from each unit). Unit-IV Banks’ participation in international money and capital markets. international asset and liabilities management. 5. AITBS. factors of multinationalization of banking. strategies for managing non-performing assets. A. The course has special focus on international transactions and the role of multinational banks in money and capital markets at the global level. international banking mergers and acquisitions. Section ‘B’ will contain 2. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). 3. organizational characteristics of multinational banking. Multinational Banking.. eurocurrency markets.. international credit appraisal techniques. John Wiley.. Global Financial Markets. transferability and trading of loans. Management of Banking.

effects of a quota. It further enables the students to understand the practical parts of trade policy within which the business is required to make adjustments. Macmillan. 2. International Economics. 4. economic effects of tariff. Paul R. impact of WTO provisions on trade policy. international economic integration – forms and levels. Prentice Hall of India. Note: 1. London D. Robert Heller. significance of conceptual understanding of trade theory for IB manager Unit-II Free trade versus protection. import control regime. assessing export potential for specific products in specific markets. Delhi Bo Sodersten. Unit-I Growing importance of trade in world economy. tariff classification. of India. New York H. gains from trade. logic of state trading and canalized trade. New Delhi Govt. . term of trade – alternative concepts. External Marks: 70 Internal Marks: 30 Time: 3 hrs. trade equilibrium and determination of terms of trade. International Trade. INTERNATIONAL TRADE THEORY AND POLICY PAPER CODE: 2320/50920 COURSE OBJECTIVE: The paper seeks to develop conceptual and analytical framework within which the students can analyse international trade problems and issues. Salvatore. trade fairs and exhibition. repercussions of regional economic groupings on the strategy of international marketers Unit-III Components of international trade policy. and Maurice Obstfeld. 5. countervailing duties and dumping. All the five questions will carry equal marks. trade as an agent of globalization. Theory and Problems of International Economics. 3. export promotion strategies. trends in India’s foreign trade since 1991. Economic Survey (Latest Issue) One case study be discussed – per unit – in the class. Krugman. International Economics: Theory and Policy. trade creating and trade diverting effects of a custom union. import substitution. tariff retaliation.one CASE STUDY which will be compulsory. commercial intelligence Unit-IV Major quantitative and qualitative. export subsidies. alternative bases and explanations of trade. overall assessment of India’s trade policy Suggested Readings: 1. major schemes and incentives for exporters. rationale and working of free trade zones. McGraw Hill. Pearson Education.

management of blocked funds. strategic considerations in foreign market identification. HR strategies in cross-cultural environment. Section ‘B’ will contain one CASE STUDY which will be compulsory. aspects of headquarter control over subsidiaries. integrating ethical and social responsibility concerns with strategic management. managing international intra-company accounts. international investment strategy. motives and determinants of internationalization of firms. product strategies for global markets. New Delhi . managing project. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). approaches to multinational corporate strategy. All the five questions will carry equal marks. managing integration. components and challenges of international strategic management. drivers and obstacles to globalization. Unit-III Strategic considerations in expatriate personnel management. developing a strategic planning model for an MNC. selection and performance appraisal. External Marks: 70 Internal Marks: 30 Time: 3 hrs. minimizing taxation burden. partner analysis. international control system.. cross-border mergers and acquisitions. MacMillan. GLOBAL STRATEGIC MANAGEMENT PAPER CODE: 2417/51017 COURSE OBJECTIVE: The objective of the paper is to offer an insight into the impact of globalization on business organization and how managers can take strategic decisions in the global context. Ohio. communication and negotiation strategies. global capital structure decisions. Unit-I The phenomenon of globalization. criteria for successful alliances. e-commerce strategy. challenges of multinational recruitment. transfer pricing techniques. strategic value of an alliance. R&D networking and technology strategy. global knowledge management. Instruction for External Examiner: The question paper will have two sections. strategies for global competitive advantage. Multinational Management – A Strategic Approach.2. working capital and trade finance. Suggested Readings: 1. 2. The Global Business Game – A Strategic Perspective.. impact of personal values and corporate and culture on international strategy. Unit-IV Risk strategies in multinational management. The students will be required to attempt four questions (one question from each unit). entry and exit. South-Western. Unit-II Motives for strategic global alliances. strategic decisions over different stages of international product lifecycle. Sindhwani Trilok N. transition and consolidation phases. Cullen John B.

Arbitrage Pricing Theory. financial choices for an MNC and its foreign affiliates. Suggested Readings: 1. international financial instruments.. The students will be required to attempt four questions (one question from each unit). International Financial Management. International Business – Environment and Operations. centralized versus decentralized cash management. investment criteria and borrowing decisions. Hampshire One case study be discussed – per unit – in the class.3. 2. asset allocation policy. K. New Delhi Lasserre Philippe. Note: Levi Maurice D. Pearson Education. strategic considerations in euro-equity issues. . Unit-III International portfolio versus direct investment.C. One case study be discussed – per unit – in the class. Bombay 1. Prentice-Hall of India.C. Instruction for External Examiner: The question paper will have two sections. determining financial structure of foreign subsidiaries of MNCs. New Delhi Shapro A. capital budgeting for foreign investment. New Delhi Butler.. TATA McGraw-Hills. strategic adjustment to international taxation. INTERNATIONAL FINANCIAL MANAGEMENT PAPER CODE: 2418/51018 COURSE OBJECTIVE: The course emphasises the managerial aspects of international finance and seeks to impart the skills needed by multinational financial managers. 5.. 4. Palgrave MacMillan. costs and risks of financing. Note: 1. international CAPM and Roll’s critique. International Finance. New York Buckley A. 2. cash management and value of the firm.al.. Multinational Finance. cost and availability of international financial flows. Multinational Finance. 3. External Marks: 70 Internal Marks: 30 Time: 3 hrs. Unit-IV Multinational capital structure and cost of capital. Daniels John D. structure of international financial markets.G. Unit-II Aspects of international cash management. Multinational Financial Management. optimizing cash flows. Section ‘B’ will contain one CASE STUDY which will be compulsory. New Delhi Apte P. international bond financing. All the five questions will carry equal marks. Thomson Learning. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). McGraw-Hill. international portfolio diversification-techniques and barriers.. 4. assessing and managing country risk in capital budgeting decisions.. Unit-I Finance function in a multinational firm. strategies for managing currency risk. Global Strategic Management. et. Prentice-Hall.

deciding currency of payment. managing exchange earners’ foreign currency accounts. SEZ units. How. External Marks: 70 Internal Marks: 30 Time: 3 hrs. export order processing. export assistance to export houses. negotiating documents under L/C. Section ‘B’ will contain one CASE STUDY which will be compulsory. STP and BTP units. INTERNATIONAL LOGISTICS PAPER CODE: 2419/51019 COURSE OBJECTIVE: The purpose of the paper is to expose the students to the practical aspects of international trade and the domestic and international institutional and regulatory arrangements for this part of international business. availing foreign exchange facilities. All the five questions will carry equal marks. New Delhi Khurana. selecting export products and markets and channels. trade information support. protecting against adverse movements in exchange rates. facilities for deemed exports.. Cargo insurance. export credit risk insurance and the role of ECGC. Wheeler Publishing. Galgotia Publishing. Unit-IV Major export promotion schemes in India. facilities for service exports. nature. 2. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Unit-II Arranging pre-shipment finance. New Delhi . When. New Delhi Shavaramu. Anupam Publications. registration and licensing.2.K. export contracts. Paras Ram. EOUs. international logistics infrastructure. role of forwarding agents. significance and components of international logistics. The students will be required to attempt four questions (one question from each unit). Instruction for External Examiner: The question paper will have two sections. EHTP. role of EXIM Bank. P. shipping modes procedures and documentation. export costing and pricing procedures incoterms. marketing development assistance. export procurement. Export Marketing – A Practical Guide for Exporters. Export Management. ADS. major provisions of FEMA relating to exporters. documentary collection of export bills. 3. quality control and pre-shipment inspection. role of commodity boards and export promotion councils in trade promotion. Unit-I Trends in world trade growth. Export: What. Unit-III Arranging post-shipment finance. Suggested Readings: 1. creating an export organization. basic procedure and documentation for excise and custom clearance. UCPDC guidelines. packing and labeling of export consignments. deciding payment terms.

2. Ramesh. John. Kevin Lane. Section ‘B’ will contain one CASE STUDY which will be compulsory. brand equity concept. BRAND MANAGEMENT PAPER CODE: 2321/50921 COURSE OBJECTIVE: To introduce the concept of branding and brand management with special emphasis on developing brand equity Unit-I Branding concepts. Strategic Brand Management. Govt of India. quantitative research techniques. Brand Positioning: Strategies for competitive advantage. Rita & Simmons. New Delhi One case study be discussed – per unit – in the class. Tata McGraw Hill. designing marketing programs to build brand equity: integrating marketing communication to build brand equity: information processing model of communication. New Delhi Sengupta subroto. All the five questions will carry equal marks. Delhi . cultural and other events Unit-III Developing a brand equity measurement and management system: establishing brand equity management system. 5. building a strong brand and its implications. Govt. Sage Publications. Marketing and Branding – The Indian Scenario. Keller. of India. An Overview of Customs. strategic brand management process. identifying and establishing brand positioning. of India. marketing communication options. Jean Noel. 2. defining and establishing brand values. S. New Delhi Kapferer. capturing market performance Unit-IV Designing and implementing branding strategies: brand-product matrix. Strategic Brand Management. brand hierarchy. External Marks: 70 Internal Marks: 30 Time: 3 hrs. 5. New Delhi Kapoor. managing brands over time: managing brands over geographic boundaries and market segments Suggested Reading: 1. Brands and Branding. Commissionate of Customs and ICDs. 6. leveraging secondary brand knowledge to build brand equity: conceptualizing the leveraging process. measuring outcomes of brand equity. Pearson Education. licensing. country of origin. Instruction for External Examiner: The question paper will have two sections. Jagdeep.4. Pearson Education. branding challenges and opportunities. New Delhi Clifton. internal branding Unit-II Choosing brand elements to build brand equity. Note: 1. The students will be required to attempt four questions (one question from each unit). New Delhi Govt. co-branding. sporting. measuring sources of brand equity – capturing customer mindset: qualitative research techniques. Kogan Page. New Delhi Kumar. introducing and meaning new products and brand extensions. 3. celebrity endorsement. The Economist. 24 Brand Mantras. customer based brand equity. 4. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). Ministry of Commerce and Industry – Handbook of Procedure.

trade shows and other participation events. writing for point and electronic media. social. Tom. AIDA model. All the five questions will carry equal marks. trade promotion strategies. creating a brand image. crisis communication.Note: 1. developing brand identification. creating and maintaining the brand. compensating the advertising agencies. copywriting. internal marketing. economic and ethical issues in IMC. message and profitability targeting. creating and maintaining brand relationship with customers. customer database. objectives of co-marketing communication Unit-IV Personal selling objectives and strategies. 2. Pearson Education. 2. defining public relations. think/feer/do models. The students will be required to attempt four questions (one question from each unit). functional areas of marketing communication. attitude formation and attitude change. print layout and design. brand decision making process. types of advertising agencies. media strength and weakness. brands – its meaning. selecting desired brand position. executional and strategic consistency Unit-III Media classification. measurement and evaluation methods Suggested Readings: 1. brand-message execution. New Delhi . strengths and customer service. developing creative message strategy. Tata McGraw Hill. Principles of Advertising and IMC. Donald. One case study be discussed – per unit – in the class. Section ‘B’ will contain one CASE STUDY which will be compulsory. INTEGRATED MARKETING COMMUNICATION PAPER CODE: 2322/50922 COURSE OBJECTIVE: The objective is to introduce the students to the integrated role of promotion techniques with the special emphasis on advertising Unit-I Marketing communication. IMC planning process. media partners and their role. methods of direct marketing. agency evaluation. mission and cause marketing. interactive and personal dimension of direct marketing. sponsorships. strengths and limitations of sales promotion. trade promotions. building relationship through data management. objectives and strategies of customer service. brand publicity tools. Kenneth & Baack. website marketing. limitations of brand publicity. evaluation and measurement of brand messages. Duncan. methods of getting creative ideas. Promotion and Marketing Communication. corporate image and reputation. integrating online brand communication. New Delhi Clow. event marketing. e-mail marketing. determining consumer sales promotion strategies. brand likeability Unit-II Compaign planning. integrated marketing communication. External Marks: 70 Internal Marks: 30 Time: 3 hrs. brand-customer touch points. Integrated Advertising. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). process of developing IMC message strategy. Instruction for External Examiner: The question paper will have two sections. digitization of brand information. segmenting and targeting. trade promotion for new products and existing brands. prospects and customers. media planning. sales promotion tools. types of segmentation. consumer sales promotion. wireless communication. personal selling process.

place and time decisions. 2. Note: O’Guinn. designing communication mix: branding and communication. Burnett. Instruction for External Examiner: The question paper will have two sections. Section ‘B’ will contain one CASE STUDY which will be compulsory. measuring and improving service quality. planning the service environment: consumer responses to and dimensions of service environment. consumer behaviour in service encounters: customer interaction. Advertising Principles and Practice. effective pricing. Oxford University Press. Michael. Another objective deals with managing the service delivery process and the implementation of services marketing Unit-I Introduction to services marketing: role of services marketing. Tata McGraw Hill. New Delhi Belch. Pearson Education. objectives and foundations for setting prices. planning and branding service products. distributing services: options for service delivery. New Delhi Wells. capacity constrain. George and Belch. organizing for service leadership: search for synergy in service management. One case study be discussed – per unit – in the class. 5. analyzing and managing customer base. Advertising and Integrated Brand Promotion. John and Moriarty. SERVICE MARKETING PAPER CODE: 2323/50923 COURSE OBJECTIVE: To understand the service product and key elements of services marketing mix. Sandra. balancing demand and capacity: fluctuations in demand. managing people for service advantage: service leadership and culture Unit-IV Managing relationship and building loyalty: customer-firm relationship. positioning services in competitive markets: search for competitive advantage. New Delhi 1. Advertising Management. role of intermediaries Unit-III Designing and managing service processes: service process redesign. needs and expectations of customers. customer management relationship system in services marketing. positioning vis-à-vis competitors. Richard. Advertising and Promotion. William. customer feedback and service recovery: customer complaining behaviour. customer misbehaviour. All the five questions will carry equal marks. delivery in cyberspace. market segmentation. principles and responses to effective service recovery. Chris & Semenik. 6. creating a leading service organization . Thomas.3. purchase process. service quality and the gap model. Allen. Section External Marks: 70 Internal Marks: 30 Time: 3 hrs. Unit-II Creating the service product: identifying and classifying supplementary services. Jaishree and Jain. defining. The students will be required to attempt four questions (one question from each unit). ‘A’ shall comprise 8 questions (2 questions from each unit). Thomson Learning. new service development. New Delhi Jethwaney. measuring and improving service productivity. Shruti. 4.

Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). M.Suggested Readings: 1. Technology. factors influencing the extent of problem solving. retailing and the purchase process. market segmentation. Christopher. point-of-purchase materials. Tata McGraw Hill. variables affecting the decision process. Essentials of Service Marketing.. consumer attitudes. New Delhi Rampal. Excel Books. K. One case study be discussed – per unit – in the class. culture and its effect on consumer behaviour. direct marketing consumption behaviours. children and household consumer behaviour . services Marketing – People. & Gupta. Instruction for External Examiner: The question paper will have two sections. 2. 3. types of decision process.K. global advertising effectiveness. Wirtz. consumer beliefs. changing roles of women. lifestyle motivational conflict and need priorities. methods of studying consumer behaviour. Services Marketing – Integrating Customer Focus Across the Firm. types of consumer knowledge. benefits of understanding consumer knowledge. determinants of social class. marketing mix strategies. Ltd. motivating consumer Unit-III Importance of consumer knowledge. role behaviour and its influence on the decision process. changing values and its effect on consumer behaviour. Thomson Asia Ptc. customer centric organizations. motivational intensity. New Delhi 1. consumer intentions. Valarie A. consumption experiences. Pearson Education. Services Marketing. Pearson Education. 5. global marketing strategy. Mary Jo. consumer logistics. pe purchase processes. All the five questions will carry equal marks. value of brands in marketing strategy. importance of customer satisfaction. sources of consumer knowledge. New Delhi Rao. evolution of consumer behaviour. personality and consumer behaviour. market analysis. Strategy. Jayanta. Services Marketing – The Indian Perspective. & Bitner. External Marks: 70 Internal Marks: 30 Time: 3 hrs. global marketing strategy. Services Marketing. social class and consumer behaviour. CONSUMER BEHAVIOUR PAPER CODE: 2324/50924 COURSE OBJECTIVE: The subject explores the mysterious world of the consumer’s psyche and guidelines to the students to understand what makes consumers to purchase a particular product or avail a particular service Unit-I Consumer behaviour and consumer research. consumer decision process model. customer loyalty and retention strategy. New Delhi Shanker. Section ‘B’ will contain one CASE STUDY which will be compulsory. The students will be required to attempt four questions (one question from each unit). internal and external search. Galgotia Publications. Jocken and Chatterjee.L. consumer feelings. location based retailing. 2. economic resources and consumer behaviour. changing values and its effect on marketing. determinants of retail success or failure. 4. importance of families and households on consumer behaviour.. Rama Mohana. pre-purchase evaluation Unit-II Different types of purchase situations. demographics and consumer behaviour. New Delhi Hoffman & Bateson. importance of consumer behaviour. family life cycles. need recognition. New Delhi Zeithaml. 6. Note: Lovelock. S. personal values. factors affecting satisfaction level. Ravi.

customer privacy. personalization and collaborative filtering. enterprise resource planning. turning customer acquisition into customer loyalty. Consumer Beaviour. customer service for success Unit-II Salesforce automation. retrieval of information. defining technical requirements. Suja R. 2. Having and Being. CRM in business to business marketing. Section ‘B’ will contain one CASE STUDY which will be compulsory. opinions change. All the five questions will carry equal marks. development approaches towards purchasing CRM software . Instruction for External Examiner: The question paper will have two sections. 3. 5.. 2. Michael R. New Delhi Schiffman. reference group and its influence on individuals. Consumer Behaviour – Buying.Unit-IV Group and personal influences on individuals. evolution of eCRM. New Delhi Soloman. New Delhi Nair. shaping consumer’s opinion. reaching the consumer. partner relationship management Unit-III Integrated data. multichannel CRM. CUSTOMER RELATIONSHIP MANAGEMENT PAPER CODE: 2421/51021 COURSE OBJECTIVE: The customer is gaining more and more importance in the current scenario. & Kanuk. Roger. defining CRM functionality. Consumer Behaviour in Indian Perspective. Leon G. field force automation. salesforce automation and mobile CRM. different terms of CRM. Note: Blackwell. New Delhi 1. Leslie Lazar. CRM and business intelligence. CRM marketing initiatives. product’s and advertising’s role in shaping consumer opinion. click stream analysis. Consumer Behaviour. marketing retrospective on product to customer. call center and customer care. internet and its effect on CRM. External Marks: 70 Internal Marks: 30 Time: 3 hrs. New Delhi Loudon. marketing automation. Pearson Education. Tata McGraw Hill. supplier relationship management. campaign management. & Dellabitta. Thomson Learning. The key objective of this subject is to introduce the students to the current thinking about the customers Unit-I Cost of acquiring customers. diffusion of innovations. diffusion process. Paul & Engel. cognitive learning. word of mouth and opinion leaders in advertising and marketing strategy. Pearson Education. company’s role in helping consumers to remember Suggested Readings: 1. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). gaining consumer’s attention. Miniard. transmission of influence through dyadic exchanges. key areas of salesforce automation. Himalaya Publishing House. 4. James. The students will be required to attempt four questions (one question from each unit). The key behind the successful organizations is retention of the customers. Consumer Behaviour. supply chain management. Albert. maintaining a customer focus. automating the contact center. One case study be discussed – per unit – in the class. defining CRM readiness. David J. major types of data analysis..

CRM roadblocks-process. Shainesh. Tata McGraw Hill. Section ‘B’ will contain one CASE STUDY which will be compulsory. sales territories. marketing channels. The students will be required to attempt four questions (one question from each unit). CRM implementation. Dyche. SALES & DISTRIBUTION MANAGEMENT PAPER CODE: 2422/51022 COURSE OBJECTIVE: The objective of the course is to familiarize students with theories. Atul Parvatiyar and G.. evaluating and controlling the sales personnel. One case study be discussed – per unit – in the class. perception. channel information system. social and ethical responsibilities in sales management. channel institutions – wholesaling and retailing. 2. Section External Marks: 70 Internal Marks: 30 Time: 3 hrs. Jill. privacy and politics. Personal selling objectives. Tata McGraw Hill Note: 1. Paul. techniques and practices related to sales and distribution management Unit-I Objective of sales management. 3. sales contests. sales quotas. CRM development team. future of CRM Suggested Readings: 1. Customer Relationship Management. Instruction for External Examiner: The question paper will have two sections. All the five questions will carry equal marks. 2. market logistics and supply chain management. ‘A’ shall comprise 8 questions ( 2 questions from each unit). costs and profitability Unit-III Distribution management and marketing mix. New Delhi Greenberg. Jagdish N. analysis of sales. international sales management .Unit-IV Pre-implementation checklist. personal selling process. designing channel system Unit-IV Channel management. compensation and motivation of sales force Unit-II Sales meetings. selling CRM idea inside the organization. Pearson Education. CRM at the Speed of Light. size of sales force. avoiding failures in implementing CRM. theories of selling. New Delhi Sheth. The CRM Handbook. other CRM saboteurs.

New Delhi Kapoor. 7. & Decarlo.. Ltd. 9. Instruction for External Examiner: The question paper will have two sections.. New Delhi Stern. Marketing Channels. All the five questions will carry equal marks. 5. Basics of Distribution Management. Prentice Hall of India. Edward W. Note: Havaldar. New Delhi Khan. Richard R. Sales Management – Team work. 2. customer relationship management in retailing Unit-III Basics of retail merchandising. retail communication mix Unit-IV . New Delhi 1. the method of merchandise procurement. External Marks: 70 Internal Marks: 30 Time: 3 hrs. the process of retail merchandising.. Sales and Distribution Management. Prentice Hall of India/Pearson Education. Anne T. Thomson Learning. retail pricing and evaluating merchandise performance.. 8. Ramnik. Bert. Thomas. William L. 2. El-Ansary. Sales Management – Decision. Fundamentals of Sales Management. John Wiley & Sons (Asia) Pvt. Section ‘A’ shall comprise 8 questions ( 2 questions from each unit). & Govoni. retail store design and visual merchandising. New Delhi Futrell.& Cavale. Excel Books. Cron. The students will be required to attempt four questions (one question from each unit). Pearson Education/Prentice Hall of India. Purva. Satish K. New Delhi Dalrymple. This will enable the students to become good retail planners and decision makers and help focus on change and adaption to change Unit-I Introduction to retail: retail in India. 3. Douglas J. Mateen. Cundiff. New Delhi Rosenbloom. Krishna K. & Kansal. Vasant M. Adel & Coughlan. Strategies and Cases. RETAIL MANAGEMENT PAPER CODE: 2423/51023 COURSE OBJECTIVE: The objective of the course is provide insights on retail operations. Sales Management. Norman. retail models and theories of retail development. retail store location and site selection. New Delhi Kapoor. Marketing Channels: A Management View. 4. Charles M. New Delhi Still. Sales and Distribution Management.. Thomson Learning. 6. ethical issues in retailing Unit-II Retail marketing strategy. Louis W.Suggested Reading: 1. Leadership and Technology. One case study be discussed – per unit – in the class.. Tata McGraw Hill. Section ‘B’ will contain one CASE STUDY which will be compulsory. understanding the retail consumers. McMillan India Ltd. retail franchising..

international market entry options. Tata McGraw Hill. The students will be required to attempt four questions (one question from each unit). 6.. forecasting methods. government and institutional markets. New Delhi Lamba. the organizational buying process. New Delhi Dunne. supply chain management in retailing Suggested Reading: 1. bases for segmenting business markets. New Delhi Newman. capturing global advantage. international strategy and the value chain. Robert F & Griffith. Ltd. Pearson Education/Prentice Hall of India.. forces affecting organizational buying behaviour. marketing’s strategic role. Retailing. retail information system. determining market and sales potentials. Ltd. New Delhi Bajaj. Chetan. Michael & Weitz. components of a business model. mapping sources of global advantage. business markets vs. Joel R. Thomson Asia Pvt. Retail Management. Andrew J. The Art of Retailing. Patrick M. Barton A. Retaling Management. Lusch. measuring customer profitability. business marketing management. financial aspects of retail management. 7. Retail Management – A strategic approach. Section External Marks: 70 Internal Marks: 30 Time: 3 hrs. unique characteristics of commercial enterprises. 3.J. Note: Pradhan. relationship marketing.Retail store operations. 2. BUSINESS MARKETING MANAGEMENT PAPER CODE: 2424/51024 COURSE OBJECTIVE: The aim of the course is to familiarize the students with prevailing concepts in the present day business marketing. New Delhi Berman. servicing the retail customers.. 5. gaining customer relationship advantage Unit-II Business market segmentation requirements and benefits. New Delhi Levy. ‘A’ shall comprise 8 questions ( 2 questions from each unit). model for segmenting organizational market. Tata McGraw Hill. Swapna. retail human resource management. managing buyer-seller relationship. e-procurement. marketing’s cross functional relationship.. Nidhi. essential dimensions of sales forecasting. David A. New Delhi 1. Tata McGraw Hill. general framework for global strategy Unit-III . classifying goods for the business market. Peter. Tuli. customer relationship management. characteristics of business markets. organizational demand analysis. consumer goods market. Rajnish and Srivastava. Section ‘B’ will contain one CASE STUDY which will be compulsory. The course tries to focus on developing effective strategies targeted towards different types of industrial consumers Unit-I Business marketing. 4. the balanced score card. Instruction for External Examiner: The question paper will have two sections. Thomson Asia Pvt. Retailing – Environment and Operations.. major elements of organizational buying process. Retailing Management. & Cullen. One case study be discussed – per unit – in the class. Barry & Evans. business marketing strategy.. All the five questions will carry equal marks. Oxford University Press. A. 2.

Krishna K. managing technology. & Banting. Industrial Marketing: Analysis Planning and Control.B. Instruction for External Examiner: The question paper will have two sections. Business Marketing. A. planning industrial product policy. product policy. 4. Business to Business Marketing. ‘A’ shall comprise 8 questions ( 2 questions from each unit). 2. management of innovation.I. marketing mix for business service firms. channel design. service quality. Peter et al. measuring advertising effectiveness. Industrial Marketing. Edward G. Delhi 1. & Giglierano. responding to price attacks by competitors. The students will be required to attempt four questions (one question from each unit).. managing business-to-business advertising. competitive advantage of supply chain management. & Speh. All the five questions will carry equal marks. e-commerce and its key elements.. competitive bidding. Thomson Learning. technology adoption life cycle.. internet strategy implementation. 5. 3.T. Thomas W. Betty H. 2. Robert P. implementation of business marketing strategy Suggested Readings: 1. logistics and its strategic role. Business Marketing Management: B2B. Section . allocating resources. businessto-business logistical service and its management Unit-IV Meaning of value in business markets. process of developing business marketing strategies. developing new services. Michael D. New Delhi Gross. & Reeder. role of advertising. channel administration. New Delhi Vitale. Section ‘B’ will contain one CASE STUDY which will be compulsory. pricing across the product life cycle. One case study be discussed – per unit – in the class. Brierity. Joseph J. Prentice Hall of India. product quality. calculating logistics costs. Publishers & Distributors. Thomson Learning. foundations of personal selling. Andrew C. the pricing process in business markets. strategic role of e-commerce. determinants of new product performance and timelines. building a strong brand. crafting an e-commerce strategy. concept of supply chain management.. business marketing channel and its participants. new product development process. sales administration.S. challenges of business service marketing. control at various levels. Note: Hutt. account management process. Tata McGraw Hill.Identifying and sustaining core competencies. New Delhi Havaldar. managing the sales force. New Delhi Reeder Robert R.

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