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RaShonda M.

Maryland * Washington, DC * Virginia

Professional Profile
Possess a high proficiency and professionalism in sales and marketing, producing great results. Experienced in
integrated marketing communications, business development, event planning, website content management, public
and media relations. Looking to obtain a position where I can utilize my skills in communications, marketing and
design. Open to relocation, travelling as well as working in Public Relations, Marketing, and Community Relations.

Clark Atlanta University 2005
M.B.A. - Marketing Atlanta, GA

Florida A&M University 2002

B.S. - Graphic Design Tallahassee, FL

Professional Business Qualifications

• Writer and Editor • Team Player • Customer Relationship Management
• Sales - Advertising - Marketing • Excellent Communication Skills • Adobe PhotoShop & Illustrator
• Maintain Vendor Relationships • • DreamWeaver
• Event Planner • HTML • Microsoft Office Suite

Professional Work Experience

American Bar Association November 2008 – Present
Marketing & Membership Associate Washington, DC
• Orchestrates integrated marketing communications program including direct mail, eMarketing, advertising,
customer relationship management
• Develop internal and external communications, and manages the social media accounts
• Identifies opportunities to increase revenue by soliciting various organizations and educational institutions to serve
as sponsors, advertisers and exhibitors for annual conferences and training programs
• Attend conferences, seminars, and networking functions to educate, engage and recruit potential members
• Partner with colleagues to provide marketing support for upcoming events
• Utilize CRM to maximize outreach to prospective members and increase member value
• Coordinate advertising, sponsorships and exhibiting for annual conferences and increased revenue by 15%

Andrews Federal Credit Union November 2007 – November 2008

Promotions Specialist Suitland, MD
• Expanded marketing and branding initiatives, by development of promotions, media content, strategic alliances,
and community awareness programs focused on increasing membership growth
• Spearheaded public relations efforts to ensure a consistent message was received internally and externally
• Managed print and design vendors throughout the production process
• Developed verbiage and graphics to be used for member facing materials, in-branch and online
• Coordinated monthly media buys for print publications in the United States and Europe
Resume of RaShonda M. Rosier
Page 2

Professional Work Experience Continued

AT&T Mobility October 2006 – November 2007
B2B Corporate Account Executive II - Promotion Greenbelt, MD
• Provided effective account management through generating revenue from existing accounts, and developing
strategies to increase efficiencies within specific industry verticals and handling customer service issues
• Exceeded monthly and quarterly sales goals over quota on wireless and data services and data solutions
• Developed results-driven strategies to increase business businesses with 50-500 employees

B2B Corporate Account Executive I Atlanta, GA

• Achieved over 193% of plan for four consecutive months; offered customers value-added services
• Underwent extensive training in consultative sales, sales presentations and integrated data solutions

Saks Fifth Avenue Enterprises May 2003 – October 2006

Sales Manager in Training - Promotion Atlanta, GA
• Managed staff of 8 sales associates
• Consistently exceeded sales goals, maintained customer service expectations, and conducted monthly staff reviews
• Partnered with upper management to ensure sales objectives were met
• Suggested ideas to further increase customer satisfaction among current and new customers

Executive Excellence Program – Executive Trainee - Promotion New York, NY

• Managed staff of nineteen sales associates
• Provided systems training, task delegation, performance appraisals, rewarding and disciplining employees
• Addressed and resolved customer complaints and issues
• Analyzed multi-million dollar business, maintained vendor relationships and interpreted sales trends
• Partnered with regional vendor reps to encourage interest in their product line resulting in increasing sales by 22%

Designated Selling Specialist Atlanta, GA

• Analyzed and tracked monthly sales and generated reports to send targeted mailings to customers
• Served as liaison between vendor and store to ensure the needs of the business were being fulfilled

Volunteer Work Experience

March of Dimes 2008 - Present
Signature Chefs Gala Auction Chair Washington, DC

Thursdays Network – Young Professionals Auxiliary of Greater Washington Urban League 2008 - 2010
Board Member Washington, DC

Clark Atlanta University School of Business 2004 - 2008

Marketing Consultant Atlanta, GA

Nearly New Thrift Store – Junior League of Atlanta 2003 - 2004

Marketing Consultant Atlanta, GA

Professional Affiliations
National Black M.B.A. Association ■ Young Non-Profit Professionals Network ■ Junior League of Greater Washington
IONA Senior Services ■ Delta Sigma Theta Sorority, Incorporated