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MBA (Media & Entertainment) Yearbook 2010

Film City Complex, Goregaon (East), Mumbai 400065, INDIA • +91 22 3091 6000 • placements@whistlingwoods.net
Contents THE NEED FOR THE MBA (M&E)

The Indian media and entertainment (M&E) industry is expected to grow at an 18 per cent
1 The Need for the MBA (M&E) compound annual growth rate (CAGR) to reach an overall value of Rs. 1 trillion by 2011 from its
4 Institutional Profiles: The Dual Campus Advantage present size of Rs 437 billion, according to a report published by Price Waterhouse Coopers
(PWC) for the Federation of Indian Chambers of Commerce and Industry (FICCI).
5 Introduction to the Programme
Growing demand coupled with technological advancements, policy initiatives taken by the Indian
5 Curriculum Overview
government to encourage the inflow of investment, and initiative by private media companies,
7 Faculty will be the key drivers for media & entertainment. The industry has been forecast to outperform
10 Class Statistics economic growth in each year till 2011 .

11 Student Profiles In this firmament, there is a growing need for professionals who are equipped to handle this
media boom in terms of understanding media as a business that has to be grown organically, as
well as understand the domain in terms of the marketing process and production technologies
involved, so that they become “comprehensive media professionals” at the end of any oriented
training.
With this vision in mind one of India’s leading universities Manipal University and Asia’s largest
Media & Entertainment institute Whistling Woods International joined hands together in
introducing the first ever MBA in Media & Entertainment in the country.
This professional degree course approved by the Government of India (UGC) is called Master of
Business Administration in Media and Entertainment, abbreviated as MBA (M&E).

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INSTITUTIONAL PROFILES: THE DUAL CAMPUS ADVANTAGE

Students enrolled in this Programme have the advantage of studying in two


world-class campuses in Bengaluru and Mumbai.

Manipal University
In the 56 years of existence, Manipal University has emerged as the leading higher education
provider in India. Spread over 600 acres of green expanse, Manipal University is home to 20,000
students pursuing undergraduate and post graduate programs in diverse subjects. The
University has a strong alumni network of over 72,000 members.
The University has created an ecosystem of teaching and research excellence making it a
universally accepted destination by students. The breadth of disciplines and collaboration
among constituent institutions gives unparalleled opportunity to students to cross departmental
boundaries and explore different horizons.
Global leadership in human development, excellence in education and healthcare is the vision of
Manipal University. With Respect to MBA (Media & Entertainment), Anand Sudarshan, CEO &
MD of Manipial Education is quoted as saying “it’s a marriage between business and arts”.

Whistling Woods International


Promoted by Subhash Ghai, Mukta Arts Ltd & Film City Mumbai, Whistling Woods International
(WWI) is Asia's largest Film, Television, Animation and Media Arts institute providing world-class
education in all technical and creative aspects of filmmaking and television.
The academic programmes at Whistling Woods consist of a unique hybrid of curriculums – both
of the skills imparted and ideologies covered in several world-class film schools worldwide as
well as the Indian sensibilities of filmmaking.
Set up with the primary purpose of providing a trained, professional workforce to the Indian
media industry that is currently facing a major talent crunch, the curriculum, teaching
methodology, practical approach to education and the supplementary industry interaction, aptly
prepares the students to take on important roles in the film, television & animation industries.

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INTRODUCTION TO THE PROGRAMME

MBA (M & E) ELECTIVES


The Government of India UGC approved 2-year MBA Programme in Media and Entertainment is In the second year at Whistling Woods students have to select electives for specialisation in both
the first ever MBA (M&E) in the country. This has been developed keeping in mind the need for Semester III and Semester IV
well-rounded media professionals in the industry today. Given the dynamic nature of the media
Specialisations:
and entertainment industry, the Programme has been designed with contemporized courses,
Semester III: Film OR Broadcasting
while still adhering to core management concepts and principles. Students who have
Semester IV: New and Interactive Media OR Events and Live Media Management
successfully completed graduation in any stream are eligible after a test and Personal Interview
conducted at Manipal University Bengaluru The specialisations aim to give the students an insight into:
• Actual media technologies and business framework of the Industry
KEY OBJECTIVES OF THE MBA • Principles of content creation
• To combine Business & Entertainment
• To teach managerial tools and frameworks for the above
PROJECTS & INTERNSHPS
• To give an in depth understanding of creative process
All the students undertake Projects / Internships during Semester III and Semester IV in their
respective elective on relevant topics and pressing issues facing the industry.
CURRICULUM OVERVIEW
The Programme prepares students in the managerial aspects of the media business, with PEDAGOGY & EVALUATION
specific emphasis on marketing and branding management. Importantly, it also prepares The pedagogy of the MBA Programme includes classroom lectures, case studies, group
students in production management aspects, including practical orientation in actual media discussions, projects, internship and tests.
creation processes.
The course has been created on a credit rating system. The letter grading system is adopted to
The MBA course is of two years duration extended over four Semesters evaluate the performance of the students. The evaluation is done on the basis of internal
assessment and term end examinations. A Viva-Voce is conducted on the basis of the Project /
Year 1: Manipal University Internship report. Manipal University conducts the semester examination where all evaluation is
This first year of the Program is conducted at MU off-campus in Bangalore covering all General done by an internal as well as external examiner.
Management Subjects and Marketing Subjects.

Year 2: Whistling Woods International


The second year of the Program consists of industrial and practical training at the Whistling
Woods premises located at Film City, Mumbai.

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FACULTY

Faculty are appointed through a stringent selection process in order to ensure that each unit gets Mr. Prashanth G. Malur – A graduate from Bangalore University and diploma holder in
instruction from qualified and specialised professionals and that all requirements of this journalism from the British Institutes, Mumbai, Prashanth started his career with ETV Kannada
specialised MBA course are met. All faculty have high academic qualifications as well as vast and has been associated with Udaya TV, Zee Kannada and Asianet Suvarna. He has experience
industry experience in various areas of the Media & Entertainment industry. Many currently hold in handling more than 600 live and recorded TV shows with the responsibility of anchor training,
high posts in various leading entertainment companies. scripts, concept making and production of the programmes. He was also the chief director of U2,
Faculty comprise of regular full time faculty, visiting faculty for specific course modules handling 11 hours of live musical shows with themes and concepts from 2004 to 2006
and guest faculty Mr. Sunder Raj – Is an alumnus of St Joseph’s College of Commerce, Bangalore. He is an active
theatre person, associated with many amateur troupes in Bangalore. An actor and script writer,
he has the credit of working with ace directors like Prassana, Prakash Belwadi, M.S. Satyu,
CORE FACULTY Pramod Shiggaon many more. He has acted in more than 50 plays in Kannada and English with
many awards for his performances. He has more than 30 serials and documentaries to his credit.
MANIPAL UNIVERSITY
He was a RJ and producer at World Space Satellite Radio channel. He also has been a soft skill
Ms. Sadhna Dash – Alumna of XIM-Bhubneshwar; over 18 years of corporate HR experience; trainer and module developer using his theatre skills.
worked with Microsoft, IDS Software, Valdel Xtent, HealthScribe (Spheris) and SAIL; taught for
Mr. Nawaz Ahmed – A Media Analyst with 11 years of experience, Nawaz has been teaching
2 years at SJCBA; authored two books on HR with Prof. Aswathappa; served on the Governing
Media Planning and Advertising at various institutions in Bangalore. Having worked in all forms of
Council of MLA College, Maleshwaram and BOS Manipal Sikkim University
media both in Rural and Urban media planning, Nawaz has extensive experience in New Media
Mr. Shiva Prakash – Alumnus of St. Joseph’s College of Commerce, Bangalore and Jamnalal and has been consulting for web portals on monetizing and driving traffic planning. He has
Bajaj Institute of Management Studies, Mumbai. Has been in the business of advertising for 25 worked with Online publishing house (Explocity), and possesses good understanding of SEO.
years with experience spanning across the best of Ad Agencies/Brands in Mumbai and He has also worked on various audience research softwares like IRS, RAM, and TAM. Nawaz
Bangalore. Is a Marketing Communications specialist with a keen insight into Advertising, Brand has been the content head for BIG 92.7 FM where he was part of the content planning
Management, Corporate Communications/PR, Events, Direct Marketing, e-media etc. Currently department.
Promoter/Director of Strategic Brand Communications Consultancy and a Visiting Faculty at
Mr. Vadiraj – A science graduate and post graduate (MBA-Marketing) from University of Pune,
some of the Business Schools at Bangalore.
he has worked for 8 years in the field of Advertising and Marketing Communications. His keen
Mr. Sudarshan – Mr. Sudarshan has around 14 years of experience in the areas of Sales & insight into Advertising, Brand communications, PR, Events, Mobile VAS (Value added services)
Marketing, IT training, Management Education and Learning and Development. By qualification has been developed during associations with entities like Marching Ants Advertising (Mumbai),
he is a science graduate from Osmania University, Hyderabad and an MBA (Marketing) from Timesjobs.com (Bangalore) and WiFi Networks Pvt. Ltd (Bangalore)
JNTU Hyderabad. As management faculty at a leading college in Hyderabad he has handled
Balaji A.C. – He has 11 years of experience in the field of Animation Training and Development,
Management and Marketing related courses. He was also academics-in-charge, scheduling the has specialization is lighting and texturing, is Certified from Alias MAYA, Autodesk 3D Studio
academic calendar, examinations, project work, learning tours, workshops etc. As a member of Max, Autodesk Combustion, Avid Editing from NFDC [National Film Development Corporation]
the Central Academics team at Manipal he works with the team managing the Online MBA and several other certifications from NID. He has worked with Autodesk Training Center®,
Program, content development etc. Pentamedia, Arena Animation Academy, Digikore Studios and SAE College. He has been the
Mr. R. Mohan – Mohan is an alumnus of the Bangalore Film Institute and has also undergone technical and animation consultant for Digikore Studios - a Pune based 2D animation company
Film and TV training from FTII, Pune. He has been the Chief of Bureau of Asian News where he has supervised US based 3D animation. As a speaker, educator and panelist he has
International (ANI) at Bangalore bureau from 1995 to 2005 covering mainly news and features given many presentations & workshops across the country and his professional experience
and responsible for tracking every news event. He has worked as a cameraman in Doordarshan ranges over television, web and education.
in various centres from 1982 to 1995 covering different types of events such as news and current
affairs, sports, music, quizes, covering almost every different type of programming aired on DD

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WHISTLING WOODS INTERNATIONAL

John J. Lee, Jr. – Author, teacher, global Media and Entertainment executive, director, Cyrus Barucha – An international award-winning producer and director, Cyrus has more than 30
producer and screenwriter, John is also currently the Dean of Whistling Woods International. His years experience with the BBC, PBS, CNN and other US channels, including being the former
book, ‘The Producer's Business Handbook’ is used by film schools the world over and is a CEO of American channel TV Asia. Recently, Cyrus has held the position of Professor of
standard professional media reference. During his 27 years as an entertainment and media Communications at AICAR Business School. He holds a B.Sc. in Photography from London
executive, John successfully led the vision, launch and/or expansion of several entertainment University
and media entities and provided business, funding and distribution services for scores of major
Vinay Dhumale – With over 30 major tele-serials in the last 16 years in the USA, Europe and
studio released motion pictures, television network series and specials, with combined
South East Asia and live TV shows both in fictional and non fictional programming, Vinay has
production costs of over $470 million and global rights earnings exceeding $4 billion.
been a name to reckon with in the TV industry. He has over 33 years experience in creative,
Ravi Gupta – Former Managing Director of the NFDC and board member of several companies entrepreneurial and academic fields as Producer, Director and Professor. He holds strong
worldwide such as Paris based FIAPF (International Film Producers Body) and Los Angeles advisory and academic positions at institutions both in India and abroad including Princeton
based IATAS (which grants the Emmy Awards). Founder CEO of B4U, Ravi has also been a University
founding member of SRFTII and holds a positions on the Governing Council of FTII, Pune. He
Ravi Nair – With over 15 years of experience in the broadcast industry, Ravi has been
has produced over 100 feature films including those made by some of India’s most reputed
instrumental in setting up operations for channels with a worldwide presence. His expertise
directors like Satyajit Ray, Shyam Benegal and Mrinal Sen
spans all aspects of broadcasting such as Production, Ad Sales, Channel Operations, Playout
Rahul Puri – As Executive Director, Rahul has been heading the finance and business strategy and Technical, Programming and Scheduling, Content Syndication and Acquisition (both TV
of Mukta Arts and has been involved in the development of the company and the release of content and films), Distribution Dynamics and Information Technology. His past positions have
numerous films. With a background in Business Management from Kings College, Rahul has been as Head of Indian operations for B4U, Creative Head for City 7 TV, Dubai and Consultant for
previously held positions in corporate finance at UBS Warburg, Corporate Strategy Manager for Geo TV.
Nimbus Communications, and various other advisory roles in the realm of media, advertising and
Garuang Trivedi – Gaurang is a seasoned investment and management professional with
publicity.
board level corporate strategy experience encompassing equity analysis, commercial banking,
Dr. Sharon Thomas – Programme Director of the Management Studies Department, Sharon mergers and acquisitions, internal audit, project management and private capital investing. He
has over 10 years of diverse experience in the Media & Entertainment industry covering both the holds an MBA In Finance from Rutgers University and various other credentials including CFA
creative side of filmmaking as well as the business of Film and Broadcast on a national and (CFA Institute), CMA (Institute of Management Accountants), CFM (Institute of Management
international level. With a doctorate in Marketing Management, Sharon has more than 4 years of Accountants), CTP (Association for Financial Professionals) and CMT (Market Technicians
experience in marketing and distribution of films for Sony Pictures India. She is the former Head Association).
of Sony Independent Pictures, set up the Sony Classics Division for World Cinema in India, as
well as initiated their television licensing business.
Samar Khan – Head of Red Chillies Entertainment’s Television Department, Samar is a writer,
producer, and director who has been involved in many aspects of the media industry. He is the VISITING FACULTY MEMBERS
CEO and Creative Director of Moonbean Pictures and has produced numerous film and TV Sunil Khanna - Former President Reliance Big Television, Former President Zee Telefilms Ltd.
projects including story for ‘Kuch Meetha Ho Jaye’ and writing & directing ‘Shaurya’. Samar has a
Ashish Saxena - Former CEO of PVR Pictures, Former Vice President Inox Leisure Ltd.
qualification in TV Journalism from the University of Cardiff.

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Neil Chakravarty - Former Executive VP Zee Entertainment Enterprises Ltd. (Strategy &
Business Develoment)
Parsuraman - Former VP Sony Entertainment Television (New Projects & Digital Media),
India Head - Innovation (New Product Development & Content) Bharti Airtel Ltd. Dominic
Dsouza - Deputy VP (Legal) at Zee TV

GUEST FACULTY
Suresh Bhalla - Head of Zoom Channel
G. Dhananjayan - CEO Moser Baer Entertainment Ltd.
Patrick von Sychowski - Head of Global Strategy for Film & Media Services, Reliance
MediaWorks
Rajat Jain – Former MD and CEO at Mobile2win India Pvt. Ltd., Former Global SVP & MD, Walt
Disney India
Utpal Acharya - Former VP Programming, Distribution & Production, Inox Leisure Ltd.
L V Krishnan - CEO TAM Media Research
Ashish Kulkarni - CEO, BIG Animation (I) Pvt.Ltd
Govind Swarup - Former MD Film City and Principal State Secretary, Cultural Affairs
Neeraj Roy - MD & CEO of Hungama Digital Media Entertainment Pvt
Rajjat A. Barjatya - MD & CEO, Rajshri Media
Subhash Ghosh - Vice President, UTV New Media Ltd
Inaugural ceremony of India's first ever MBA in Media & Entertainment.
Sandeep Bhargava - CEO, The Indian Film Company, Former CEO Sahara One Motion Amit Khanna (Chairman, Reliance Big Entertainment Ltd.), Ronnie Screwvala (Founder CEO UTV Group),
Pictures Mr. Manmohan Shetty (Chairman, Walkwater Films Ltd.), Mr. Subhash Ghai (Chairman, Mukta Arts Ltd.),
Mr. Raj Barjatya (CEO Rajshri Media), Mr. Harish Dayani (CEO MoserBaer Entertainment)
Uday Singh - CEO PVR Ltd., Former Executive VP Production, Sony Pictures India
Apurva Purohit - CEO, Radio City 91.1FM
Andy Carrigan - Writer and Cartoonist

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CLASS PROFILE: JULY 2010

9%
16%
11%

11%
23%

14%
16%

Class of 2010
EDUCATION
Engineering Mass Communication
Visual Communication Commerce
Management Studies
Arts Others
Graduate Profiles
7%
12%

12%
60%
9%

WORK EXPERIENCE (YEARS)


0-1 1-2 2-3 3-4 4+

13 14
STUDENT PROFILES •Singapore Airlines Scholarship, awarded to 60 students across
India annually for undergraduate studies in Singapore,1998-2002
Freelance Projects
•Design collaterals for Hopscotch Rectangles – a design studio
• Indian Institute of Technology (IIT) Joint Entrance Exam, All-India
based out of Delhi
Rank 29, 1999
•Logo designs for Kainak Group of Companies
• National Talent Search Exam, state highest in Mental Ability Test Adit Abraham
(IQ), 1996 •Beeja Magazine logo and layout designing
27| adit.abraham83@gmail.com | +919987752749
• Languages: English, Hindi, Marathi (Written & Oral Proficiency) First Frame International Film Festival, Delhi
and Kannada (Basic Conversational) Core Team Member
Aashish Bhirappa Khilari Planning the entertainment programme, design collaterals and
coordination of venue management
29 | aashish.khilari@gmail.com |+91919820253142 Education
Electives Additional Qualifications and Experience
Rai Foundation Bangalore University, Bangalore
Film, New and Interactive Media Proficient in MS Office, Mac OS, EP Scheduling & Budgeting,
Bachelor of Arts (Journalism and Mass Communication) 2008
Photoshop and HTML.
Projects Professional Experience
Education
•A Methodology to Estimate the Opening Performance of a Film by Trends Adfilm Makers Pvt Ltd, Bangalore Electives
National University of Singapore (NUS) Evaluating its Campaign Signature
Bachelor of Engineering (Computer Engineering) 2002 Assistant Director (2006 – 2008 ) Broadcast, New & Interactive Media
•Analysis of Sales of CRBT to Identify Trends, Gaps and New •Involved in the entire production pipeline of adfilm shoots including
National Law School of India University, Bangalore Business Opportunities Projects
PG Diploma in Intellectual Property Law 2010 supervision of casting, styling, set & production design, briefing of
Career Interests storyboard artists, liaising between the director and Production •Relevance of Branding in Television Broadcast Space vis-à-vis
Professional Experience •Areas - Music, Films, Broadcasting, Mobile, Web, DTH, IPTV Manager, Art Director, Director of Photography and Associate English News Channels
PricewaterhouseCoopers, Singapore Director regarding the needs of each particular shoot. •Scope of a Software based Music Store in India (Mobile and
•Functions - General Management, Strategy, Marketing,
(Advisory Department) (2002 – 2008) Web): A Business Model for the Digital Music Business
Consulting, Advisory, Production, Data Analysis
Manager (2007-2008) Electives •Business Plan for Adventure Sports Channel in India
Assistant Manager (2006-2007) Film, Events & Live Media Management Career Interests
Senior Associate (2004-2006) Television (Marketing and Sales), New Interactive Media (SEO &
Projects Marketing), Branding and Media Planning
Associate (2002-2004) •A Study of the Feasibility of Early Release of Films on Home
•The job involved providing assurance and advisory services to Video, Pay Per View & Video On Demand
clients to manage their Information Technology risk. Role included •A Study on Events as a Marketing Tool for Films
engagement planning, project management and client
relationship management apart from managing teams of 5-10 Career Interests
Consultants. Some of the projects were as follows: Abhijeet Vaishnav Film Production, Film Marketing
•Data Analysis Consultancy Services 23| a.vaishnav42@gmail.com | +919819772007
•The job involved providing assurance and advisory
Amandeep Singh
•Was a Subject Matter Expert (SME) of the Data Analysis services
22| ads710@gmail.com | +919029493977
•Conducted regional trainings in Hong Kong for Consultants from 10
countries Education
•Analysed clients’ data using tools like Audit Command Gayatri College, Visakhapatnam
Language and PL SQL to provide management and Bachelor of Technology (Mechanical Engineering) 2008 Aditi Chopra Education
strategy advice to clients
23| aditi.chopra7@gmail.com | +919322552957
•Industries ranged from banking, healthcare, education Professional Experience Vivekanand Education Society, Mumbai
and manufacturing to media and hospitality www.behindwoods.com Bachelor of Management Studies 2008
•Application Controls Review Film Reviewer Professional Experience
•Reviewing the general access controls and determining security •Part of the writing team at the film review website.
Education United Engineering Company
and control gaps in the application while recommending Reviewed movies like Jail, De Dana Dan, Thanks Maa, Lahore, Madhubala Institute of Mass Communication & Project Trainee (2009)
suggestions along with the risks Well Done Abba. Electronic Media, Delhi
•Organizing meetings and supervised a group of 50 labourers
•Information Systems Audit Bachelor of Journalism (Mass Communication) 2007
• Worked on a project for Tata Steel, process development for
•Analysed information technology structure to assess the security Electives Professional Experience manufacturing cycle of an industrial unit.
health of the company’s systems, processes, program change Untitled, Delhi O&M (Ogilvy and Mather)
controls, contingency and disaster recovery plans Film, Events & Live Media Management
Projects Senior Executive, Branding & Marketing (2007 –2008) Client Servicing Intern (2007)
•Review and Development of Information Security Policies
& Procedures •Conceptualised ad space and marketing of this revolutionary •Coordinating with Copy Department for print creatives, ideation
•Innovative Marketing in Bollywood Movies
•Reviewed existing policies and procedures, determining gaps and product. for out of home marketing campaigns and conceptualizing
•Innovative Marketing in Events •Contributed to overall magazine design and layouts. branding for clients’ new services
recommended improvements
•SAP Audit Review
Career Interests •Developed and implemented price points, distribution design. •Worked on client accounts like Dish TV, Kamasutra Deodorants
Film Marketing, Film Distribution, Brand Promotion The Statesman, NOIDA (2005) and McDonalds
•Reviewed organizations’ SAP system, SAP Basis and
recommended security improvements Feature Reporter (Intern) V2 MAX SWIFT, Security Investigation & Detection
Published pieces included a cover story on sexual harassment at the Conglomerate
Additional Qualifications and Experience Office Manager (2007-present)
workplace, interviews (with Miss India-World Amrita Thapar, Abhijeet
•Certified Information System Auditor (CISA), 2008 Sawant,Soha Ali Khan, Shibani Kashyap, Rati Agnihotri, Govinda, •Part-time function of drafting security proposals and invoices,
15 •MENSA Membership, awarded to people with high IQ across Ila Arun), food reviews, and cultural reviews including theater & coordinating with staff that included management as well as 16
the world, 2008 film festivals. security guards
Additional Qualifications and Experience Additional Qualifications and Experience Career Interests
Proficient in C, C++, Swish, Flash, Entertainment Partners •Software (Proficient): Photoshop, Illustrator, Corel Draw, Flash, Television Programming & Production, Television Channel & Program
Budgeting, Entertainment Partners Scheduling, Microsoft Office Dreamweaver, 3D Max Promotions, Media Planning, Event Management & Execution
Tools, NeoOffice Tools, iWork Tools, Windows, Mac, MS DOS •Software (Intermediate): EP Scheduling, EP Budgeting,
Arun Gopal •Languages (Proficient): English, Hindi, Malayalam, Tamil
24| arungopal@aol.in | +918080497924
Electives
Film, Events and Live Media Management Electives
Film, New & Interactive Media
Projects Education
•A Study on Events as an Effective Marketing Communication Tool University of Kerala, Alleppey Projects
for Films Bachelor of Technology •Effect of Time Lag in Between Releases on Different Revenue Crispin Rozario
•A Study on the Reasons for the Underperformance of Indian Films (Biotechnology and Biochemical Engineering) 2007 Windows of a Motion Picture
24| rozariocrispin@hotmail.com | +919819772067
Overseas •A Study on the Trend of Online Prediction Market with Specific
Professional Experience
•A Study of an Event Management Company – ‘Carving Dreams Reference to Hollywood Stock Exchange (HSX)
Accentia Technologies, Trivandrum
Live’ Career Interests
Receivables Management Executive (2008) Education
Career Interests Animation and VFX, Film Marketing & Exhibition, Internet based
•Responsible for validating insurance payments to the clients Media Vidya Vikas Institute of Engineering & Technology, Mysore
Films and Events, Marketing, Sales, Exhibition, Creative and
• Negotiated with insurance firms in the USA for adequate
General Management Bachelor of Engineering (Mechanical Engineering) 2008
payment of claims
• Responsible for closing/re-opening insurance claims
Electives
Additional Qualifications and Experience
Broadcast , New & Interactive Media
•Worked as a marketing executive for ‘Thanks Maa’, a Hindi
feature film that won the 2009 National Award in the ‘Child Projects
Actor’ category Ashika Devi •An Understanding of the Indian Advertising Industry
• Worked for the all India In-theater promotion of ‘London Dreams’, •Importance of Branding and Positioning for a Media Product
24| ashika.d@gmail.com
Ankit Bhatnagar a Hindi feature film under an India-UK co-production treaty
+919004751521 (Mumbai) +919845342913 (Bangalore) •New Media Technologies & Broadcast Distribution Technologies
• Produced the music for ‘Children of God’, an event aimed at
25|ankitbhatnagar85@gmail.com|+919868627321 empowering and motivating underprivileged children Career Interests
Broadcast Show Formats & Programming, New Media Business
Models & Technologies, Alternate Revenue Streams & Business
Electives Education Development, Branding and Marketing
Film, New & Interactive Media Mount Carmel College, Bangalore
Education Projects Bachelor of Arts (Mass Communications) 2006
Xavier Institute of Communications, Mumbai •A Study on the Feasibility of Television Movies in India with Professional Experience
Post Graduate Diploma (Journalism & Mass Communications) 2007 respect to Content and Revenue Stream Viability Titan Industries, Bangalore
Delhi University, Delhi •A Study on Made-for-Mobile Content and its Effect on Mobile Marketing Executive (Jewellery Division: Tanishq) (2007-2008)
Bachelor of Arts Honours (Journalism) 2006 Hindi ?lm Marketing
•Organising marketing activities for new collection launches and
Professional Experience Career Interests scheme activation
Marketing: Film/Web/Mobile, Film Script Analysis
Darshan R.
NewsWire18 Pvt. Ltd., Network18, New Delhi •Co-ordination with regional offices, PR, Advertising and Event
Management agencies 23|darshan.ramamoorthy@gmail.com|+919987752936
Business Correspondent (2007-2008)
•Online publicity of events through social networking sites and
•Wrote stories on international commodities trading under tight other internet sources
deadlines •‘Moment of Fame Award’ for conducting the ‘Jodhaa Akbar
•Covered ministry interactions, interviewed company CEOs and Jewelry’ exhibition across India Education
CMDs. Covered commodity developments in various Budgets and St. Joseph’s College of Commerce, Bangalore
Parliamentary sessions. GCI Solutions Pvt. Ltd. (Presently Colabera), Bangalore
Content Writer (2006-2007) Bachelor of Commerce 2007
•Wrote research-based pieces on specific agro commodities and Asha Lillian Joseph
metals. Wrote stories on various product launches and M&A 23| ashalillian@gmail.com | +919702431447
•Content creation for various websites
activities. •Search Engine Optimization through keyword utilization for Electives
•Awarded with “Story of the Month” award for a report written in maximum website traffic Film, Events and Live Media Management
April ’08 Additional Qualifications and Experience
Education Projects
Women’s Christian College, Chennai •Certificate Course in Film Appreciation •Impact of Marketing in the Opening Weekend Collection
Electives Bachelor of Science (Visual Communication) 2008 •Basic course in French •Comparative Study about the Effectiveness of Events and Other
Broadcast, Events and Live Media Management Forms of Advertising for a Brand
Professional Experience Electives
Projects Indian Artist, Chennai Career Interests
Broadcast, Events and Live Media Management
•Alternative Revenue Streams for a Television Broadcaster in India Film Marketing, Film Production, Event Management
Animation and VFX (Internship) (2007) Projects
•Bluetooth Marketing: Perspectives on Consumers, Technology
•Worked on storyboarding for a scene of the movie ‘Kuruve’ •Research Paper on English Entertainment Channels: A
and Strategies
(directed by Dharan) Comparative Analysis of Content on Zee Café and Star World
Career Interests • Idea conception, Character Sketch and Storyboarding for an in-
•Research Paper on Programming in FM 94.3 Radio One:
17 News Making and News Production on Television house 3D animation short story
Programming and Scheduling of a Radio Program
18
• Pre-visualization of animatics for a Ford advertisement
•Analysis of the Value Chain Created Around Commissioned and reclassification, benefits enrollment/changes, transfers
Self-starter Events. Prasad Studios, Chennai & other related activities
Internship in the VFX, DTS, Telecine and DVD Authorisation •Responded to telephonic & walk-in inquiries, grievances
Career Interests
departments (July 2009) from employees and resolved issues & problems that
Programming and Marketing in a GEC, Event Management,
Deepika Nayyar Marketing for Radio Akshaya Builders, Chennai
require a broad base of human resource management
•Organized Induction & regular Training Programs
22 | deepika.nayyar87@gmail.com | +919619323266 Property selling and construction, (2007- 2008) •Framed Performance Monitoring aligned with Balanced
Web Conception & Design Scorecard.
for www.saraexpo.com (2007- 2008) •Initiated the implementation of the Fun@Work concept
Additional Qualifications and Experience Fidaz Animation Studios, Chennai
Education Co-Founder (2006-2007)
•Producer for 30 minute short film OMG – O MY GOD
St. Joseph's College for Women, Visakhapatnam •Director & Producer – ‘Future India’: Independent Documentary •Handled the administration, marketing and creative functions of
Bachelor of Arts 2008 •Organizer & Core Team Member of photography event in the studio
Gayathri. S
Professional Experience Bangalore Additional Qualifications and Experience
22 | gayathry87@gmail.com | +919769965155
Table Mountain Networks, Delhi Working knowledge of Photoshop, Image Ready, Dreamweaver, Flash,
Event Manager
Electives FlaX, 3D Max, Adobe Premiere, Final Draft, Final Cut Pro, Adobe After
Broadcast, New & Interactive Media Effects, Corel Draw, Combustion, Sony Vegas, Key Note, MS Pages, EP
‘Leaving Home: Indian Ocean Live’ at Big Cinemas (2010)
Scheduling, EP Budgeting
Arghyam (NGO), Bangalore Education Projects
Associate Director, Film & PR Campaign (2009) •Viability of 3D TV in India
Fatima Mata College, Kerala Electives
‘Jatra: A Journey with the Dhangars’ •Viability of Stereoscopic Online Gaming
Bachelor of Arts (English Literature and Language) 2008 Film, New & Interactive Media
(Independent Documentary), Bangalore
Additional Qualifications and Experience Career Interests
Script & Post-Production (2009) Production Management, Distribution, Marketing and Promotion of Projects
• Production internships in Doordarshan & JaiHind TV, Kerala Entertainment Products •Targeted Advertisement in New and Interactive Media and its
Bay News, Visakhapatnam
• Published 30 articles in The Hindu newspaper Application in Films.
Trainee Journalist, (Print Media Intern) (2007) • Assistant Editor of the college magazine, ‘Vision’ •A Dissertation on How to Make the Niche Movie Reach Their
• Assistant Director (Continuity) for the short film ‘Glani’ Niche.
Electives • Planned and executed a peace drive ‘Unity Canvass’ in Bangalore
and Mumbai •Analysis of the Online Film Journalism Industry in Tamil Nadu and
Broadcast, New & Interactive Media the Marketing Strategies Followed by behindwoods.com
Projects Career Interests
Electives
•Television Movies: Business Scope in India Film Production, Distribution and Marketing
Broadcast, Events and Live Media Management Harish V.
•Future Trends and Monetization of Social Networking
Projects 26 | harish.venkat27@gmail.com | +919004422830
Career Interests
•Harithakeralam: An Analysis
Broadcast: Programming, Marketing, Media Selling & Buying
•The Influence of FPC in the Business of a GEC
•The Influence of the Television Sector in the Growth of the Indian
Event Industry Education
Symbiosis Center for Distance Learning (E-study)
Career Interests Jainendra Kumar
Media Planning, Broadcast Management Post Graduate Diploma in Human Resource Management 2006
Image Institute, Chennai 29 | jainendra.singh@hotmail.com | +919325025473
Diploma in Digital Visual Media 2006
R. Gayathiri
Kumararani Meena Muthiah College of Arts and Science,
22| thrigaya@gmail.com | +919867088621 Chennai Education
Bachelor of Business Administration 2004 Indira Gandhi National Open University, New Delhi
Education Professional Experience Bachelor of Arts 2006
SRM Arts and Science College, Chennai behindwoods.com, Chennai Professional Experience
Bachelor of Science (Visual Communication) 2008 Harish Hero Film Critic/Marketing Head - India (2007-2010) ICICI Prudential, Bangalore
Professional Experience 23 | mailharishhero@gmail.com | +919022304676 •Reviewing films and analysing the trends in Hindi and Tamil cinema Insurance Sales Agent (2007-2008)
•Researching and interviewing various cinema personalities
Lowe Lintas, Chennai •Sold insurance to new and current clients, while compiling lists of
•Working to popularize behindwoods amidst the Cine Complexes in
Intern : Worked on radio surveys and innovative ideas for prospective clients to provide leads for additional business
Chennai Catalyzing the increase in ad revenue through various
television (2007) Education •Contacted prospective clients and explained features and merits of
strategies that enhanced the appeal of the website
Image Infotainment, Chennai policies offered, while recommending amount and type of coverage
Virgin Comics, Bangalore based on analysis of prospect’s circumstances, and utilizing
Electives Diploma in Visual Media 2010
Project Coordinator (2008) persuasive sales techniques.
Broadcast, Events and Live Media Management Asan Memorial College, Chennai
•Coordinated some of the top talents in the industry with valuable Additional Qualifications and Experience
Projects Bachelor of Science (Visual Communication) 2008 exposure to their styles and creative inputs
•Proficient in Computer Applications (MS Office), EP Budgeting
•A Study on Radio Marketing and Various Successful Strategies Professional Experience Gemini Communication, Chennai &Scheduling
19 •Why Do Non-Fiction Shows Sell? A Study of the Key Success Prime Focus, Mumbai HR Trainee (2006-2007) •Familiar with new media technologies & their business 20
Elements of Non-Fiction Shows Production Coordinator, (Intern) for ‘Clash of the Titans’ (2010) •Coordinated processes for hiring, personnel change, proposition (Internet, DTH, IPTV, Mobile)
Electives Manorama Vanitha
Broadcast, New & Interactive Media Assisted photographer Mr. Taha (Dec 2006)

Projects
Kaavya Hariharan B. Karthick Sreedaran Electives
•Effect of Distribution Companies in Adding to the Marketing of
Television Channels Broadcast, New & Interactive Media
22 | kaavyah@gmail.com | +918097417064 24 | karthicksreedaran@gmail.com | +919769221813
•Analyzing the Potential of Television Content Consumption on the Projects
Internet in the Context of the Indian Scenario •Production of ‘Sultan School of Speech’
•News Production Education •Brand Placement on Indian Television
Career Interests Bangalore University, Bangalore Education •Hindi Movies: A Driving Factor for Mobile Games
Business Development (Sales, Marketing & Distribution), Media Bachelor of Commerce 2008 Park College of Engineering, Coimbatore
Career Interests
Planning & Management, New & Interactive Media (Digital & Bachelor of Engineering (Mechanical Engineering) 2007 Marketing, Media Planning
Mobile Interactive Services)
Electives Professional Experience
Broadcast, Events and Live Media Management Questnet, Chennai, Network Marketing
Projects Marketing Executive (2007-2008)
•Study of Hindustan Times Media Ltd., Bangalore •Led a team of 14 to increase sales
•Analysis of the Business of Radio and Top 3 Radio Channels Infosys Technologies Ltd., Mysore, Information Technology
(Mumbai) Software Trainee (2007-2008)
Career Interests •Developed software applications based on C, Oracle, Unix
Jimson K S and DBMS
Event Management, Radio (Marketing), Television Channel
24| jimsonme.ks@gmail.com | +919870032825 Promotions •Developed a website based on the DBMS application.
Meghatithi
Additional Qualifications and Experience 22 | meghatithi7@gmail.com | +919619323265
Education •Prize winner in District Level Mathematics Examination for two
consecutive years
JJ College of Arts and Science, Pudukkottai, Tamil Nadu
•Conducted a cultural event ‘Aasmaan’ to raise funds for Infant
Bachelor of Science (Visual Communication) 2008 Jesus Charity Home
Additional Qualifications and Experience •Coordinated the technical symposium, “Excapade” for three years
Education
•15 day internship in the News Department of Doordarshan National Law School of India University, Bangalore
Kendra, Bangalore. Assisted in the technical and production Electives PG Diploma in Intellectual Property Law 2010
stages of News Broadcasting (2008) Kalpesh S. Vedak Film, New & Interactive Media
GGS Indraprastha University, Delhi
•Organized an event called “Being Out in the Workplace” for the Bachelor of Journalism and Mass Communication 2007
24 | kalpeshvedak@gmail.com | +919969001741
LGBT community to create awareness and promote the Projects
Bangalore Queer Film Festival, (2009) •Analysis on the Tamil Feature Film ‘Sivaji: The Boss
Professional Experience
•Completed short-term courses in: Adobe Photoshop, Big Cinemas, Mumbai
•A Study on Cost-cutting for Film Distribution.
Adobe Premier Pro, Macromedia Flash, Audacity, Sound Forge, ‘Leaving Home: Indian Ocean Live’ – Event Marketing (2010)
After Effects
Education Career Interests
Arghyam (NGO), Bangalore
Sydenham College, Mumbai Film Distribution, Exhibition and New Media.
Direction & PR (2009)
Bachelor of Management Studies 2006
Electives Independent Documentary (‘Jatra: A journey with the Dhangars’),
Broadcast, New & Interactive Media Professional Experience Bangalore
Internship, All India Radio (March 2009) Producer & Director (2009)
Projects
Volunteer, Child Relief & You – Fundraising from business Himalaya Seva Sangh, New Delhi
•Marketing of Television Programs through Social media (Hindi
entities (2006)
Non-fiction Programs) Project Manager – Website, Print, Film (2008)
•A Study on Dubbed Television Programs in Kerala Additional Qualifications and Experience Celluloid Brahma Pictures, New Delhi
•Diploma in Office Automation and Graphics Director of Photography, Executive Producer (2008)
Career Interests Mabel Ann Mohan
•Trained tabla player with an interest in composing Halla Bol (Film), Mumbai
Creative, Marketing and Advertisement
23 | mabelann@gmail.com | +919029499884 Assistant Director to Rajkumar Santhoshi (2007)

Electives
Broadcast, Events and Live Media Management Education
Electives
Projects St. Joseph College of Communication, Chaganacherry
Broadcast, New & Interactive Media
•A Project Report on Prasar Bharati – Marketing Division (All India Bachelor of Arts (Multimedia) 2008
Radio, Bangalore) Professional Experience Projects
•Business Scope of Documentary Content in India
•Is Non-Fiction Programming Overtaking Fiction Programming? Amrita TV
•VAS: An Effective Tool for Marketing DTH
•Exploring the Need for Events Departments in Television Assistant Producer for reality shows ‘Vanitha Ratnam’ and
Networks ‘Citizen Journalism’ (Dec 2007) Career Interests
Career Interests Power Vision Broadcast: Programming, Marketing, Media Selling & Buying, Film
21 Marketing, New and Interactive Media
22
Television Networks Anchor of reality show ‘Silent Nights’ (Oct-Nov 2007)
Quantum Film Pvt Ltd., ‘Thanks Maa’ (2010)
•Worked as Marketing Executive for the entire marketing
strategy for the movie.
•Designed and created the print campaign for the movie.
Mohit Gulati •Created an exclusive ‘Making Of’ for the film N. Pavan Kumar Pragul Chaddha
23| mohit_gulati786@yahoo.com | +919594855722 25| nomulapavankumar@gmail.com | +919004751511 23| pragul2007@gmail.com | +919029481560
Electives
Film, Events & Live Media Management
Education Projects Education Education
DAV College, Kanpur •Marketing as the Crucial Element in the Overall Filmmaking St. Mary’s College, Hyderabad Allahabad University, Allahabad
Bachelor of Business Communication) 2008 Process for Small Budget Films Bachelor of Arts (Mass Communications) 2008 Bachelor of Commerce 2008
Additional Qualifications and Experience Career Interests Additional Qualifications and Experience
•Volunteered at the Bangalore Queer Film Festival for NGO ‘Good Film Production & Marketing Electives •Organized a Charity Event ‘Aasmaan’ for Infant Jesus Charity
As You’ and also organized and managed an event ‘Being Out at Film, New & Interactive Media Home, Bangalore
the Workplace’ on LGBT (Lesbian, Gay, Bisexual and Transgender) Projects
themes. Electives
•Chief organizer for an entertainment event on Holi attended by •A Study About Marketing vs. Content Analysis of
100+ participants. Hollywood Movies and Its Box Office Collection in India Broadcast, Events & Live Media Management
•Winner of the ‘Nokia Chamkkta Sitara’ award & presented a show •Movie Marketing through Mobile in India Projects
on Radio Mirchi 98.3 Fm, Kanpur Career Interests •Pitching Process for Sponsorship of TV Shows by a General
•Radio presenter on Jamia Milia Islamiya’s Community Radio Marketing & Production Entertainment Channel
station in New Delhi.
N. Nirupama •Project on Production and Listenership of Amrutha Varshini an
•National Cadet Corp (NCC) with ‘C’ certificate with ‘A’ grading.
Indian Classical Radio Station of A.I.R.
•National Level Handball player 22 | niruz04@gmail.com
+919619469029 (Mumbai), +919611320007 (Bangalore) Career Interests
Marketing & Sales, Programming, Business Development, Non-
Electives Fiction Production
Broadcast, New & Interactive Media Education
Projects Reva College, Bangalore University Piyush Kanodia
•Ramification of Content on Society Bachelor of Business Management 2008 22| kanodiapiyush@yahoo.com | +919029460625
•Study on the Commercial Department of All India Radio Professional Experience
•3G and its Prospects for Rural India. V.K. Arts, Design Firm (2006-2009)
Career Interests Account Executive – DTP Editing & Designing Education Prerna Kapoor
Production, Branding, Business Development, Marketing and Sales. Additional Qualifications and Experience Loyola College, Chennai 23 | prernakapoor4@gmail.com
+919004309805 , +919810325121
• Proficient in Corel Draw, Adobe Photoshop, MS office Bachelor in Business Administration 2008

Electives
Electives Broadcast, Events & Live Media Managment
Education
Broadcast, Events & Live Media Gargi College, Delhi University
Projects
Projects Bachelor of Arts Honours (Political Science) 2008
•Analyzing the Way Cricket is Perceived with Changing Formats
•An Overall Organisational Study: The Hindu •Analysis on the Major Events Conducted by PHASE 1, with
Professional Experience
•Protection of Television Formats Respect to the Budget India Media Exchange, Gurgaon
•Event Management as a Promotional Tool Intern (2009)
Nijith Raju John Career Interests
Understanding the media buying process and interacting with
Career Interests Strategic Media Planning, Sports Production, Marketing and Sales,
industry professionals on ad rates and other innovations offered by
23| nijithraju@gmail.com | +919004578248 Business Development
Event Management, Television Programming
television channels

Education Electives
Madras University, Chennai
Broadcast, Events & Live Media Management
Bachelor of Science (Visual Communication) (2008)
Projects
Professional Experience
•Understanding the Scope of Media Buying at India Media
Headstart Films UK Limited, Blockbuster Movie Entertainers Exchange
(2010) •Feasibility of Pitching Content to Addressable Platforms By the
•Worked as Marketing Executive for the Content Creators
Exhibition Promotions Department, developing marketing
strategies for the movie ‘London Dreams’ Career Interests
23 Marketing & Programming (TV), Media Buying & Media Planning
24
•Worked in the branding team for the exhibition promotions.
•Design and development of web pages for dell.com adhering to
company standards
•Site Optimization through code enhancements
•SEO through efficient and effective usage of META tags and link
Rahul Dhanuka Rhea Wenona D’Souza Rishi Raj Srivastava
back URLs
23| rahuldhanuka20@gmail.com | +919029584198 24| rhea586@gmail.com | +919029924337 21|rishiraj.srivastav@gmail.com|+919769026933
•Led a team of 3 to design & develop the KM & Training Intranet
portal for the DIS Analytics Team
•Involved in creation of the first version of Web Based Training (WBT) Education
Education Module for the Global Online Content Operations team Education
Allahabad Central University, Allahabad
L.J. Institute, Ahmedabad •Initiated the Standard Operating Procedure (SOP) documentation Manipal University, Manipal
Bachelor of Commerce (B.Com) 2008
Bachelor of Business Administration 2008 for Global Online Content Operations Team which helped Business Bachelors in Journalism & Mass Communication 2005-2008
Professional Experience Continuity Professional Experience Additional Qualifications and Experience
•Developed many promotional videos for events that happened in •OOH Media Intern with Laqshya Media Pvt. Ltd., Bangalore
Shree Communication Network (SITI Cable), Corporate Communication Department, Bank Muscat
DIS Analytics (2009)
Broadcasting & Cable Distribution (July 2009) •Well versed with MS office, Keynote, Adobe Photoshop etc.
•Awards: “Dell Volunteer of Distinction 2007”, “Smart Step
Senior Correspondent (2003-2005) Award”, “Giraffe Award”, “One Dell Team Award” •Carried out market research by collating survey results for the
•Business Development by signing on local sponsors for the channel Teacher’s and Pre-paid Card campaigns
iGATE Global Solutions Ltd.., Bangalore
•Coordinated regional marketing of channel programmes •Strategized marketing campaigns for both products to expand the Electives
Senior Software Engineer (2005-2006) target group
•Led a team of 5 correspondents for distribution of the four channels Broadcast, New & Interactive Media
•Involved in designing of Intranet portal for Royal Bank of Canada, Smart Works, Bangalore (June 2007)
across Amritsar using MS Sharepoint 2003 and MS Frontpage 2003. Projects
ICICI Prudential •Analyzed various brands and price ranges available in the market as •Analysis of Untapped Market in Bhojpuri Television Industrywith
•UI testing of Internet portals for the clients WebEx and Mississippi part of market research for a new line of children’s clothing
Insurance Advisor (2006-2008) State Justice Department Reference to Mahua TV
•Sales & marketing of various insurance policies across Gujarat Loay International, Muscat at the Oman Exhibition Centre •Analysis of Film Marketing Opportunities through Mobile Value
Additional Qualifications and Experience (June 2005) Added Service
Additional Qualifications and Experience •Strategized the Social Media Marketing Campaign for the movie •Strategized and coordinated promotions for ‘Acer’ at the exhibition Career Interests
•Organized, managed PR & secured sponsorship for DEPICT – “Thanks Maa” centre
a Photography exhibition, Bangalore •Interned with Doordarshan Kendra, Chennai and Red Chillies Idiot Media Planning, Marketing (TV Network), Business Development,
United Media Services, Muscat Branding & PR, Production, Mobile Advertising
•Worked for the Kargil Fund Raiser, Amritsar Box, Mumbai
(July 2005)
•Attended Broadcast Asia & Cable and Satellite & FICCI Frames •Attended FICCI Frames 2010, “Digitization of Films” seminar at
(2010) Mumbai Film Festival, “Reel World & the Law” by CII at Mumbai, •Coordinated with the Creative Department to process client
Apple Pro Series Seminar for creative professionals at Bangalore complaints resulting in higher customer satisfaction
Electives and International Film Festival of India at Goa in (2008) Additional Qualifications and Experience
•Worked as a freelancer at Wizcraft International Entertainment •Studied piano from ‘The Associated Board of the Royal Schools
Broadcast, New & Interactive Media
Ltd., and E-Factor of Music’
Projects •Proficient in XML, HTML, CSS, Javascript, MS Sharepoint 2007, •Certified courses on Life Skills & Leadership Workshops Shekhar Shankar
•Operations Management of FUN Cinemas Dreamweaver, Photoshop, Final Cut Pro, Motion, Imageready, MS •Certified toastmaster of Petrus Toastmaster International, Muscat 25|ssshrc@yahoo.com|+919322727440
•Comparative Study on LCD & PLASMA Television Sets Visio, EPB, EPS, Ulead Video Studio, Windows and Mac OSX •Languages: Fluent in English, Konkani, Kannada and Hindi
•Feasibility & Viability of a Children GEC Channel with Indian •Well versed with New Media Technologies and have good •Knowledge of Dream Weaver, Page Maker, Adobe Photoshop and
Content in Collaboration with Essel Group knowledge in Mobile and open source platforms Adobe Audition Education
Career Interests Delhi University, Delhi
Distribution & Marketing Television (DTH), Mobile Marketing, Electives Bachelor of Arts (Economics) 2007
Electives
Mobile applications Film, New & Interactive Media Additional Qualifications and Experience
Broadcast, Events & Live Media Management
Projects •Proficient in MS Office, Neo Office, Apple Mac OS X
Projects
•Research Study on Effectiveness of Social Media as a Film •Nominated in the Radio Promo Category at Article 19 Fest,
Marketing Tool in India •Study of Viewing Patterns of Niche Channel for Reality Shows on
Feb 2010 (Manipal Institute of Communication)
General Entertainment Channel
•Research Project on Stereoscopic 3D Film Production, •Captained ‘Hungama Cricket Club’ at the District Level
Distribution, Exhibition and its Business Prospects in India •Creating Cult Brands via Events In India
•Associated with various college events like Unity Canvas
•Case Study: ‘The Hindu’ e-paper
Career Interests Campaign, Bangalore
Ramesh Kumar V Social Media Marketing, New Media Technologies, Business Career Interests
26|contactrameshkumar@gmail.com|+917738103510 Development, Strategic Units, Technology and Knowledge Indian English Broadcast Channels, Event management, Brand
development, Foreign Broadcast Channels Electives
Management, Creative Productions.
Broadcast, Events & Live Media Management
Education Projects
Anna University, Chennai •Significance of On-Ground Activities for the Radio Industry
Bachelor of Engineering (Electrical & Electronics Engineering) 2005 •Market Potential of Bihar for the Television Industry
Professional Experience •A Report on Commercial Division of Doordarshan
Dell International Services Ltd., Bangalore Career Interests
Information Technology Television Programming, Media Sales, Creative Producing, Media
25 Planning
26
Online Content Developer (2006-2008)
Professional Experience •Analyzing the Effectiveness of Televised Events Over Non-
Alphabet Media House televised Events for Brands.
Founder (2008) Career Interests
•Started own media production house with documentaries Film & TV Production, Distribution (TV Content),
Shonell Thakker Sukriti Gupta Event Management
produced for Tamil Nadu Tourism Board.
24| shonellat@gmail.com | +919820782675 23| ssukritigupta@gmail.com | +919324822504
•Led design campaigns for various films
Freelance Music Composer for various TV shows and
Education commercials (2007-2008) Education
K.J Somaiya College of Arts and Commerce, Mumbai Corporate Media Men (CMM), Chennai Makhanlal Chaturvedi University, Bhopal
Bachelor of Arts (Psychology) 2007 Advertising Intern (2006) Bachelor in Mass Communication and Diploma in Electronic Media
Professional Experience Additional Qualifications and Experience 2008
•Produced and directed a 20 minute short film ‘Glani’ Suveeksha Santhoshi A.A
Informedia India, Mumbai
•Produced and directed a 30 minute short film ‘OMG- 23| suveeksha.ayyagari@gmail.com | +919867013619
Marketing & Business Development Executive (2008)
It's a Love Story’
Electives
•Organized business conferences for various verticals like telecom, Broadcast, Events and Live Media Management
•Worked on the in-theatre promotion of the film ‘London Dreams’
infrastructure, RFID
•Produced and directed a music video for Helpage India. Projects Education
•Developed logistics for location, floor plan to achieve maximum
•Changing Trends of Programming in General Entertainment
target group coverage at lowest cost MOP Vaishnav College for Women, Chennai
Channels
•Developed and analyzed market survey and feedback Electives Bachelor of Arts (Journalism) 2005-2008
•Infotainment Aspect by Evaluating the Programming Format of TV
questionnaires to verify the quality of satisfaction for the company Additional Qualifications and Experience
Film, New & Interactive Media Southasia
delegates
Projects Career Interests •Worked in the production of short film ‘Glani’ as a costume
Wipro Spectramind, Mumbai
Programming (TV & Radio), Broadcast Business Strategy, designer
Associate (2007) •Digital Production As a Cost-cutting Tool
Marketing and Media Planning, Event Management, •Undertook Audiography and Videography courses under UGC in
•Taking calls for international credit card process, Capital One •Internet as a Distribution Platform for Indian Films the course of undergraduate studies
Talent/Artist Management
DNA Newspapers, Mumbai Career Interests
Market Research Executive (2004) Film Production & Exhibition Electives
•Interacting with the potential target group to enhance readership in Film, New & Interactive Media
the area
Projects
Additional Qualifications and Experience •A Student on the Editing Process and Making of Promos
•Attended IFFI, FICCI and other conferences to keep updated with (Reality Show)
the latest in the industry •Issues Relating to Incompletion of Films
•Trained in dramatics in Theater workshops Sunil Kumar Solanki
•Proficient in Microsoft Office, Corel draw, Photoshop, iWork, Mac
Career Interests
26| solanki.sunilk@gmail.com, | +919821700292 Film Production, Exhibition and Marketing
OSX, Windows, EPB & EPS
Sonika Daniel
•Proficient in English, Hindi, Marathi, Gujarati and Kutchi
22| sonika.daniel5@gmail.com | +9930182002
Education
IETE, New Delhi
Electives Bachelor of Engineering (Electronics & Telecommunication) 2006
Film, New & Interactive Media Education
Professional Experience
Projects Kristu Jayanti College, Bangalore
Bachelor of Science (Biotechnology) 2008
Mark One Technocoms, Delhi Vani Shopurkar
•Understanding Responsibilities of an Executive Producer in a Customer Care Executive (2003-2004) 23| vanishopurkar2509@gmail.com | +919769570603
Production House
•Providing solutions to Touchtel consumers telephonically regarding
•Understanding the Psyche of Theatre Going Audiences queries related to their telephone connections as well as providing
•Understanding the Business Impact of Convergence directory service information.
Electives
•Supervised a team of 15 members as Team Leader Education
Broadcast, Events & Live Media Management
Devi Ahilya University (Educational Multimedia Research
Projects Additional Qualifications and Experience Center), Indore
•Study of Growth and Development of Business of Sun Network •Certificate in Hardware and Networking from Tata Info Tech Ltd.
Integrated Master of Science: Electronic Media (Broadcast
and its Malayalam Channel Surya TV •GATE qualified with 91 percentile
Management) 2008
•Format Shows - A Boon for Broadcast Business with Withering of Professional Experience
R.Siddharth Babu Creativity
Electives 94.3 MYFM Dil Se, Indore, Radio
23| srsidhu87@gmail.com | +919840692851
•An in Depth Study on the Scope of Virtual Events in India and its
Broadcast, Events and Live Media Management Radio Jockey (2006-2008)
Influence on the Indian Event Management Industry.
Projects •Hosted KHICHDI ladies' time band (11-2pm Monday to Saturday),
Career Interests MY ASTRO (9-11am Sunday) and MY TUNES request show
Education Television Channels & Production Houses (Marketing, Sales, •Convergence of Distribution Platforms a Key to Business
(5-7pm Sunday)
Branding, Business Development) and Event Management (Sales & Opportunities
27 Loyola College, Chennai •Coordinated with celebrities; conducted, recorded and edited 28
Business Development) •Programming Aspects of FM Rainbow
Bachelor of Science (Visual Communication) 2007 interviews to put on-air
•Provided voice-overs for various audio advertisements
•Created special characters and properties as per the requirements
of the show
•Hosted many parties organized by MYFM like Dec 31 09 Grand Vriti Malik
Night Party, April Fools' Day, Holi, Women's Day Party 23| vritimalik@gmail.com
•Distinction: 2nd best RJ in ladies band, 94.3 MYFM, Indore +919702240750 / +919990168218
CNBC AWAAZ, Noida, News Broadcasting
Trainee Reporter (2006)
Education
•Developed 24 news story in coordination with AV library, edit
Sri Venkateswara College, Delhi University, Delhi
department etc
Bachelor of Arts Honours (History) 2008
BTV, Indore, News Broadcasting
Trainee Anchor & Reporter (2005-2006) Professional Experience
•Assigned, managed, lined up news stories and coordinated with IIndia Today Aspire, Delhi
other departments on newscasts Freelance Content Writer (2008 - Present)
Additional Qualifications and Experience •Writing articles on different career options ranging from genetics
and veterinary science to international relations
•2nd prize in Regional Level Conversational & Writing Skills
Competition, Indore, (2005) •Writing a column – ‘Parents Guide’ where psychologists,
•Technical Knowledge – Video Editing Software Premier Pro, Avid, sociologists and other successful people in the related domain were
Velocity; Audio Editing software Nuendo, Sound Forge; Graphic interviewed to collate their ideas for unbiased and comprehensive
and Animation Designing Software Corel Draw, Photoshop, editorials.
3DMax, Flash, Adobe After-Effects; Radio Equipment – RCS; NDTV Good Times, Delhi
Office Tools – MS Office, NeoOffice Tools; Operating Systems – Production Intern (2009-2009)
Windows, Macintosh •Assisting the production head on the Food segment with all
•Phenomenal dance performer, learnt classical dance form, their shows.
'Kathak’
•Languages known English, Hindi and Marathi

Electives Electives
Broadcast, Events & Live Media Management Broadcast, Events & Live Media Management
Projects Projects
•Factors and Process involved in Approving Fiction TV Shows by •Can Seasonal Soap Operas Work Well with the Indian Audience
an Indian General Entertainment Channel •Study of Paid-for Editorials and Selling of News Space
Career Interests Career Interests
Radio Broadcast (Ideation & Marketing), Format Based companies Ideation/Conceptualizing for a GEC, Marketing for a Broadcast
(Ideation & Marketing) Channel (Ideation & Marketing)

Whistling Woods Contact Details

For ongoing recruitments please contact:

Ms. Benita Maben


Career Resource Center
Direct: +91 22 30916105
29 Mobile: +91 98191 22772 30
Email: placements@whistlingwoods.net