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MBA 1003 ORGANISATIONAL BEHAVIOUR 4. MBA 1004 MANAGEMENT ACCOUNTING 5. MBA 1005 MANAGERIAL ECONOMICS 6. MBA 1006 LEGAL SYSTEMS IN BUSINESS 7. MBA 1007 BUSINESS COMMUNICATION Semester II 8. MBA 1008 APPLIED OPERATIONS RESEACH 9. MBA 1009 HUMAN RESOURCES MANAGEMENT 10. MBA 1010 MARKETING MANAGEMENT 11. MBA 1011 PRODUCTION AND MATERIALS MANAGEMENT 12. MBA 1012 FINANCIAL MANAGEMENT 13. MBA 1013 COMPUTER LANGUAGES FOR MANAGEMENT 14. MBA 1014 BUSINESS POLICY AND STRATEGIC MANAGEMENT Semester III 15. MBA 1015 MANAGEMENT INFORMATION SYSTEMS AND EDP 16. MBA ELECTIVE 1 ** 17. MBA ELECTIVE 2 ** ( Refer to Elective Subjects 18. MBA ELECTIVE 3 ** MBA 1016 to MBA 1039)
19. MBA ELECTIVE 4 ** 20. MBA ELECTIVE 5 ** 21. MBA ELECTIVE 6 ** Semester IV 22. MBA 1040 INTERNATIONAL MARKETING 23. MBA 1041 TOTAL QUALITY MANAGEMENT 24. MBA 1042 PROJECT WORK - 200 MARKS (6 Credits) Code 1. MBA 1016 MARKETING RESEARCH AND CONSUMER BEHAVIOUR 2. MBA 1017 INDUSTRIAL AND LABOUR RELATIONS 3. MBA 1018 CORPORATE FINANCE 4. MBA 1019 ADVERTISING MANAGEMENT AND SALES PROMOTION 5. MBA 1020 SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT 6. MBA 1021 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT 7. MBA 1022 TAX MANAGEMENT 8. MBA 1023 NEW PRODUCT STRATEGY AND MANAGEMENT 9. MBA 1024 INDUSTRIAL MARKETING 10. MBA 1025 DATA BASE MANAGEMENT SYSTEMS
11. MBA 1026 SERVICES MARKETING 12. MBA 1027 SYSTEM ANALYSIS AND DESIGN 13. MBA 1028 DECISION SUPPORT SYSTEM
14. MBA 1029 E-BUSINESS TECHNOLOGY AND MANAGEMENT 15. MBA 1030 MERCHANT BANKING AND FINANCIAL SERVICES 16. MBA 1031 HUMAN RESOURCES DEVELOPMENT (HRD) 17. MBA 1032 ENTREPRENEURSHIP AND MANAGEMENT OF SMALL BUSINESS 18. MBA 1033 CUSTOMER RELATIONS MANAGEMENT AND RELATIONSHIP MARKETING 19. MBA 1034 TRAINING AND DEVELOPMENT 20. MBA 1035 ORGANISATIONAL DEVELOPMENT 21. MBA 1036 RETAIL MARKETING 22. MBA 1037 RURAL MARKETING 23. MBA 1038 DERIVATIVES 24. MBA 1039 RISK MANAGEMENT AND INSURANCE 1. MBA 1001 MANAGEMENT PRINCIPLES 2. MBA 1002 QUANTITATIVE AND RESEARCH METHODS IN BUSINESS 3. MBA 1003 ORGANISATIONAL BEHAVIOUR 4. MBA 1004 MANAGEMENT ACCOUNTING Semester II 5. MBA 1005 MANAGERIAL ECONOMICS 6. MBA 1006 LEGAL SYSTEMS IN BUSINESS 7. MBA 1007 BUSINESS COMMUNICATION 8. MBA 1008 APPLIED OPERATIONS RESEACH Semester III 9. MBA 1009 HUMAN RESOURCES MANAGEMENT
10. MBA 1010 MARKETING MANAGEMENT 11. MBA 1011 PRODUCTION AND MATERIALS MANAGEMENT 12. MBA 1012 FINANCIAL MANAGEMENT 13. MBA 1013 COMPUTER LANGUAGES FOR MANAGEMENT Semester IV 14. MBA 1014 BUSINESS POLICY AND STRATEGIC MANAGEMENT 15. MBA 1015 MANAGEMENT INFORMATION SYSTEMS AND EDP 16. MBA 1040 INTERNATIONAL MARKETING 17. MBA ELECTIVE 1 ** 18. MBA ELECTIVE 2 ** Semester V 19. MBA 1041 TOTAL QUALITY MANAGEMENT 20. MBA ELECTIVE 3 ** 21. MBA ELECTIVE 4 ** 22. MBA ELECTIVE 5 ** 23. MBA ELECTIVE 6 ** Semester IV 24. MBA 1039 PROJECT WORK - 200 MARKS (6 Credits) & VIVA-VOCE - 100 MARKS (3 Credits) ELECTIVE SUBJECTS Same as given under Full-Time.
f.) CHOICE BASED CREDIT SYSTEM (w. 2007-2008) SYLLABUS MBA 1001 MANAGEMENT PRINCIPLES Unit . . middle and first line ). MIS – Basics Co-ordination – Need for co-ordination – techniques of securing co-ordinations. An integrated control system in an organization.e. The evolution of Management Science. The evolution of Management.I Management defined – Basic Principles and process of Management.Employee as a “Total Person” – Primary incentives. relationship – Line function and staff – Basics of delegation of responsibility and authority.A. Basic division of Functional activities – Methods of grouping activities – Typical patterns used – Use of organizational charts and manuals. Span of control – Pros and cons of narrow and wide spans of control – Optimum span. Unit . Policy Making: Policy making as a guide to action in the organization – General policies and specific policies in an organization – Basic areas of policy making. Performance standards – Measurements of performance – Remedial action. Centralization and decentralization of authority and the pros and cons of each. Page 19 19 Unit – V Motivation – determination of behaviour.APPENDIX 60(S) UNIVERSITY OF MADRAS DEGREE OF MASTER OF BUSINESS ADMINISTRATION (M. Unit – IV Concept of control – Application of the process of control at different levels of management ( top.B. Unit – III Communication – Traits of good communication – Formal and informal channel – Follow up – Standard indoctrination – Explaining why consultative direction links in the chain of command. Planning: Planning as the first step in the process of Management cycle – Basic techniques of Planning – Basic factors involved in planning – Key planning points – Psychological hazards to rational planning – Strategic consideration in planning.II Need for organization – Organizational hierarchy in large concerns – Top Management organization – Staff units and Committee – Factors to be considered in the establishment of an organization. Authority.
interval -Sampling techniques and sample size determination for survey research Formulation of hypothesis – hypothesis testing UNIT III Data analysis-.Univariate.Management :Text & Cases. Ltd. Hellriegel / Jackson / Solum...PHI.2002.Questionnaire design.6 th Edition.9 th Edition. interview.PHI . ltd. ratio. Chandrabose.. Ordinal. Management and organization.. The practice of management – Hillied publications. Stoner :Management. Robbins:Management. UNIT IV . Allen. Principles of Management Mcgraw Hill publishing co. 3.2002. Koontz o’Dohnel. Poisson and Normal Distribution – their applications in business and industrial problems – Baye’s theorem and its applications Risk and uncertainty in decision making – minimax. Peter Drucker.I Probability – Rules of probability.PHI.M.Management by objectives – Management by exception – Decision making theory in management. Page 20 20 MBA 1002 QUANTITATIVE AND RESEARCH METHODS IN BUSINESS UNIT .Application of statistical tests – Parametric and non parametric and interpretation of test results. bivariate . Prasad. maximin and regret criteria – Hurwitz and Laplace criteria in business decision making – Decision tree UNIT – II Research meaning.7 th Edition..PHI. 2. McGraw Hill publishing co. scope and objectives – types of research and research design – Methods of data collection . Binomial. I. Multiple regression analysis. SathyaRaju. Multivariate analysis Elementary Concepts of factor analysis.2002 12. Certo :Modern Management. 10. Cluster analysis and Conjoint analysis in marketing problems – Stastical packages. I. Principles of Management and Administration PHI2002. D.. 6..A. Management concepts and practices. South Western.Chi-Square test – Correlation and regression analysis – Single and two factor analysis of variance.2002. References 1. Hannagan. Management – A Competency based approach. L. Thomson.M. 7. Macmillan India Ltd. Principles and practices of Management Sultanchand & Sons. 8. Scheduling – Scaling techniques – Nominal. Prasad. Discriminant analysis. 9. 4. Editing and coding of data. 5. 11. Principles and practice of management Sultan Chand & Sons .
I Behaviour . Tata MaGraw Hill. Research Methods. Power and Politics. Statistical methods in Business and Social Science. Research Methods in Social Science. 8.V Organisational structure and Design. types of conflict. Trait. Sultan Chand1997 5. total cost.IV Leadership – trait. Mory & Copper. UNIT .P. Macmillan India Page 21 21 7. Values and Introduction of Organisational Behaviour: Foundations of Individual Attitudes. Organisational Culture and climate. causes. and Gupta M. Quantitative Techniques for Managerial Decision. Behavioral Analysis (T.Application of Differentiation and Integration. Levin and Rubin. UNIT . 11. Organisational conflict. Rubin Statistics for Management. 9. Gupta S.A.K. Good & Hatt. Communication and Group Decision making. Richard I Levin and David S. G. Contemporary theories. Maxima. E. Kothari. Work stress. Business Statistics – A first course Pearson Education Asia – 2002 3. average revenue. Business Research Methods MBA 1003 ORGANISATIONAL BEHAVIOUR UNIT . Shenoy and MAdan Port. Motivation at work -Designing Motivating Jobs UNIT . Pearson Education Asia 2002 2.III Group Dynamics -Group Behaviour. Statistics for Management – Prentice Hall of India 2001 7 th Edition 4. Intergroup relations. Schindler. Sharma J. New Delhi. References 1. David M. Management conflict. Organisational change and development. Simothy C Krehbiel and Mark L Berenson. Business Research Methods. Cooper. Macmillan India Ltd. 2001 6. Wiley and Sons 1998. Behavioral and contingency theories.V. Business Statistics. References . minima. total revenue – Consumer Surplus and producer surplus UNIT V Research in business – Conducting investigation – Report writing – Academic and Business research reports – research format. average cost. 10. Perception.Personality. Levin. Akar and Day.).P. Marketing Research. UNIT – II Motivation -Early theories. marginal revenue. Learning.2001. New Delhi.
R. 9 th Edition. Mary Ann Von Glinow. 4.PHI. Organisation Behaviour. 6. 2002. 2002.1. New Delhi. UNIT .IV Marginal Costing – Cost volume – Profit relationship – Break – Even Analysis – Direct costing vs Absorption costing. Steven L. Ratio Analysis and Funds Statement. Budgetary Control – Nature and Objective of budgetary control – Limitations. Staw. MBA 1004 MANAGEMENT ACCOUNTING UNIT .I Management Accounting – Meaning and purpose Financial Accounting – Preparation of Income statement and Balance Sheet – Interpretation and use of these statements by management. Thomson Learning. South Western. McGraw Hill 2. Pearson Education. J. Batliboi.8th Edition. Page 22 22 3. UNIT . Hell Riegel.V Reporting to management – Uses of Accounting information in Managerial decisionmaking. Tata McGraw Hill. Organizational Behaviour.M. . 2 nd Edition. Mc Millan India Ltd. Engle Wood Cliffs. Hersey & Blanchard :Management of Organisational Behaviour. Organizational Behaviour. 7. B. Robbins. Prentice Hall 1995.. Human Relations and Organizational Behaviour. 5 th Edition.III Cost Accounting – Elements of cost – Cost of goods manufactured – Pricing of elements – Basis of allocation – Standard costing and variance analysis – Job and process costing. UNIT . Psychological Dimensions of Organizational Behaviour.II Capital Expenditure Evaluation – Capital budgetary concept – Methods – Limitations – Capital Expenditure control. References 1.. Stephen P. Fred Luthans.R. Ltd. 9 th Edition. Double entry Book – Keeping . Mc Shane. Dwivdi. Page 23 23 UNIT . Slocum and Woodman. Organisation Behaviour. India.S. 5.The Standard Accounting Publication Pvt.
cost analysis. cost-price output relations – Capital Investment Analysis. Optimization techniques: Total. by Lagrangion Multiplier Method. Ronald N. Concepts in resource allocation. Measuring the Economic Effects of Advertising UNIT .N. Hilton. Average and Marginal Relationships. Demand forecasting for consumer. Page 24 24 UNIT . Management Accounting. Tareporevala Sons & Co. break even analysis. Optimization Analysis. Consumer Durable and Capital Goods.IV Capital Budgeting – Capital Management and Financial Policy – Monopoly Policy – Restrive Agreements – Price Discrimination – Measurement of Economic Concentration – Policy against Monopoly and Restrictive Trade Practices. Pandey. Srinivasan N. 3. 4. Management Accounting Sterling Publications. Management Accounting Principles – D. Horngren.P. Sundem ‘ Sralton. Tata McGraw Hill yr.1999. Input-Output Analysis. Pricing – Objectives – Pricing Methods and Approaches Product Line Pricing – Differential Pricing. Man Mohan & S. Approach to Managerial Decision Making and the theory of firm. production functions. 1996. and tools of analysis for demand forecasting. Prentice Hall of India Pvt. Introduction to Management Accounting. Ltd.II Demand Analysis. 7. Contraint Optimization – by substitution. 5 th edition New Delhi. I. India. UNIT .M. 3 rd edition New Delhi. Basic Concepts. Use of business indicators. 6. yr.III Market Structure. Robert N. Advertising – Contribution of Economic Theory. Goyal. Economics of size and capacity utilization. Managerial Accounting. short run and long run cost functions. Agra. . 5.I The Scope and Methods of Managerial Economics. MBA 1005 MANAGERIAL ECONOMICS UNIT . Principal of Management Accounting – Sahityabhavan.2. yr. Methods of Determining Total Advertising Budget. Risk. Pricing and output. Cyclical Fluctuations of Advertising.. Multivariate Optimization – Partial Derivatives. Uncertainty and Probability Analysis. New Delhi. General Equilibrium.2002. Antony. 2000.B. Vikas Publication. Ltd.
Asia.II Sale of Goods Act Negotiable Instruments Act – Nature & requisites of negotiable instruments – Transfer of Negotiable Instruments – Holder in due course special rules for Cheques and Banks – Discharge of Negotiable Instruments.. 4 th Edition. New Delhi 2001. Kapoor – Elements of Mercantile Law – Sultan Chand & Co. Payment of Bonus Act. 4 th Edition. Pearson Education. W. 4. Nordhans.III Company Law Major principles – Types of companies – Memorandum & Articles of Association – Prospectus – Powers. Banking Law & Practice – Tanner . 2. 1998. Maheswari : Manegerial Economics. 5. References: 1. UNIT . Saving. Samuelson and William D. New Delhi. Managerial Economics.PHI. Employees Family Pension Scheme. Tata McGraw Hill 1985. Managerial Economics. Banking Law & Practice – Varshney 4. Economics. (Only General Contracts) UNIT . the theory of income determination. performance & discharge of contracts. Joel Dean. Resolutions – Winding up UNIT . Prentice Hall India Ltd.2002 Page 25 25 MBA 1006 LEGAL SYSTEMS IN BUSINESS UNIT . capacity. 1971. 2. UNIT . References 1. Workmen’s Compensation Act. Managerial Economics in a Global Economy. Industrial Disputes Act. 2001. Minimum Wages Act. Managerial Economics. Paul A.IV Industrial Law Factories Act. Dominick Salvatore. Duties & Liabilities of Directors Meetings. H. Chopra. N. Payment of Gratuity Act 1972. Tata McGraw Hill. Consumption. Cris Lewis. Craig Petersen. CPF ACT 1952.I Mercantile Law Contracts – Nature & Classification of contracts – consideration. 3. New Delhi. 6.V National Income and Product..P. Thomson. 2001. 2001.V ESI Act. Avtar Singh – Company Law 3. Investment. O.D.UNIT .
Koralahalli 2.II PERT & CPM PERT – Determination Slack.Invitation to InterviewAcknowledgement Offer Letter .Kinds of Business Letters: Enquiry and Reply .Simon Collins 6.Penrose.Testimonial.Rajendra Pal & J.Order Letters . & Agency Letters) .face Communication: Basic skills and techniques for talking to people in business situation Telephonic conversation.Process and Product.Sales Letters. Methodology and scope of Operations Research.Bovee.Agenda. . Kapoor Page 26 26 MBA 1007 BUSINESS COMMUNICATION UNIT I Definition. UNIT V Role of Technology in Communication: Fax. Rasberry.Dealing with non payment problems (Collection Letters) – Complaints Circular Letters.Compiling a Press Release.Role Play . etc. Business Communication.Video Conferencing – InternetWebsites .Letter of acceptance .Sales Letters . Thill.Application Letters . MODI method. Essentials of Business Communication.5.. Concept. Page 27 27 UNIT . Industrial Law – N.Letter of Resignation . Simplex method.Body Language.Formal Report.Methods . Insurance. Advanced Business Communication.Principles of effective communication . Business Communication Today.Public Address System .Mary Ellen Guffey MBA 1008 APPLIED OPERATIONS RESEARCH UNIT .Dictaphone. Critical Path. Linear programming – Graphical method. Schatzman 4.Types. Reference books 1.to. Distribution method.Checklist for compiling reports Executive Summary – Comprehension . Myers 5. UNIT IV Face. Informal report .Curriculum Vitae . UNIT II Advertisement . Assignment Method.D.Business LetterLayout (Examples of banking.III Queuing Theory by simulation method and by application of standard formulations. CPM: Time Cost Optimization.Email .Cell Phones – Intercom .I Background. Doing Business on the Internet. UNIT . Minutes of Meeting . UNIT III Reports – Structure . Communication for Business – Shirley Taylor 3.S.
V Theory of Games – Strategies. MBA 1009 HUMAN RESOURCES MANAGEMENT UNIT . – Use of models. MaGkahill – 1998. Induction.IV Application of quantitative methods in Marketing. Pearson Education Asia.III Performance Evaluation: Ranking. Transfers. 2002. Prentice Hall of India 2000. Quantitatic approaches to Decision making. Skills inventory. UNIT . Job Analysis. Quantitative Methods for Business. UNIT . Sequencing etc. rating scales. Jr. Operations Research: Theory and Application. Dismissal. 4. Ralph M.UNIT . Inventory Control Replacement. types and methods of recruitment and selection. Qualities of a good personnel manager – Evolution and growth of Personnel Management in India. 6. Paneerselvam. . Job Description and Job Specification. 3. Job evaluation. Importance of Human Resources. 5. Exit Interviews. Selection Instruments. MBO as a method of appraisal. Macmillan India 2001. Termination of Services: Resignation. 2002. Prevention of employee turnover. Retrenchment and Voluntary Retirement Schemes. Sweeney and Williams. Relative merits and demerits of the different methods. Anderson. Personnel Search. critical incident method. Stair. Criteria for Promotions and job enrichment. PHI 2002.I Introduction of Human Resources Management: Definition. Human Resources Planning: Long and Short term planning. Sharma J. Human Resource Policies: Need. type and scope – Advantage for a written policy -Human Resources policies and work Culture. Removing subjectivity from evaluation. New Delhi. 2. Page 28 28 UNIT . Functions of Human Resources Management from Procurement to Separation: Placement. Reduction of recruitment costs. Quantitative Analysis for Management Barry Render. Production Planning. Disciplinary actions.II Recruitment and selection: Purposes.K.. Purchasing. Thomson. Objectives of Human Resources Management. References 1. Promotions. Levis and Krikaptrik. Operations Research. Operations Research – Hamdy A Taha.
Edwin Flippo. Blum M. 11. 14. & R. O & M in personnel departments. PHI. New York. Gomez – Mejia. Functions of the Time Office. Decenzo/Robbins :Personnel / Human Resource Management. David B. 10. London.Balkin and Robert L. StressManagement programs. William and Thayer. Flexible Work arrangements.. Gehee. Productivity – linked Bonus. Work-stress: Causes and Consequences. 12. MBA 1010 MARKETING MANAGEMENT UNIT . Time waster. Compensation Criteria. Principles of Personnel Management – McGraw Hill.I Marketing Management Philosophies – What is marketing – The concepts of marketing. Managing Human Resources – Prentice Hall Inc. Industrial Psychology and Social Functions. Rewards and Incentives: Financial and non-financial incentives.PHI.2002. Personnel Office Management: Functions of the office. Bennet. References 1. 3. 13. Cardy.2002. New Delhi. Page 29 29 9. Human Resource Management Macmillan India Ltd. 5.. Training in Business and Industry – John Wiley and Sons. Douglas McGregor. 6.Wage and Salary Administration: Meanings. 1986. Beardwell and Len Holder.EMarketing UNIT .IV Employee’s Safety and Health: Preventive approaches including health education. Personnel Management – Himalayan Publishing Co. Perquisites. 7. Graham H. 2002. C. Prioritizing Work Scheduling. PHI 2002. Audit of safety programs and safety training. Human Resources Management – Pitman. 8 th Ed. (1977). Beach. Performance Appraisal. Luis R. UNIT . Compensation Packages.T. the Human Side of Enterprise. 4. (1995). Personnel – The Management of People at Work. Theory and Practice – AIMA VIKAS Management Series. Straus and Sayles. Managing Human Resources.II Strategic planning – Marketing Management process – Analysis marketing opportunities.PHI. Calculation of Wage. M. 2.V Time Management: Importance of Time factor. New Delhi. UNIT . Pattanayak : Human Resource Management. Hersey and Blanchard. Maintenance of Personnel records.L. Mammoria.C.B. 8. . Salary. Dale S.. Management of Organizational Behaviour.. correspondence. Cost of Living Index and Calculation of Dearness Allowance.
Pearson Education Asia..PHI . 2001.) New Delhi. Marketing Research as an aid to marketing. Planning. Marketing an Introduction 11 th ed. Marketing Management (Millennium ed. 5. 6 th ed. Tata Mcgraw Hill Publishing Co. Zikmundld’Amico. V. Market segementation. Macmillan. 6. 2002. Page 30 30 UNIT .2002. 2 nd edition. Marketing Management. Competitive Marketing Startegies. UNIT . Namakumari. . Gony Armstrong.selecting target consumers. Rajan Saxena. Sales promotions strategies. Training. developing marketing mix. influencing factors on Consumer Behaviour – Buying situation – Buying decision process – Industrial buyer behaviour. Analysis of macro and micro environment.. packaging and labeling – New product Development and Product life cycle strategies. UNIT .2002. Promotions – Advertising scope. MBA 1011 PRODUCTION AND MATERIALS MANAGEMENT Objectives: The course is aimed at acquainting the student with the various activities involved in the production and the materials function and also to emphasize the process of decision.. branding. New Delhi. media selection. Sales force decisions. targeting and positioning. Philip Kotler. Marketing Research Process – Sales of forecasting – Techniques. Marketing. Australia. Marketing Management. Berkoviz Kerin Hontley Rudelivs. South Western Thompson learning. References 1. Compensation and Control Consumer protection – Awareness of consumer rights in the market place. retailing and wholesaling. MARKETING.2 ND edition. yr. 7. New Delhi..IV Product policies – consumer and industrial product decisions. Ramasamy and S. yr. Implementation & control. Srinivasan : Case Studies in Marketing.. 2. 7 th edition. 2001. designing copy. yr. yr. New York.Ltd. Philip Kotler. 4.S. Selection. Mcgraw Hill. Prentice Hall of India (P) Ltd. 3.III Buyer behaviour.V Distribution – Nature of channels – channel – decision. Pricing – Pricing strategies and approaches.
Batch.. Total Quality Management. Intermittent. Alan Mulemann.V Dynamic Purchasing: Purchasing function – Selection of materials and vendors – Purchasing Organisation – Concept of value analysis. Materials Management: Procedures. Breakdown maintenance – Break-down time distribution – Maintenance cost balance – Procedure for maintenance. UNIT . Human Factors in Job-design: Consideration of Man and Machine in job – design. adaptation of machine to man – Ergonomics – Working environment – Worker safety UNIT . Materials Requirement Planning (MRP).UNIT . Scheduling. Plant location: Factories to be considered in plant location – choice of general region. Economic Batch Quantity – Reorder point – Safety stock – Classification and codification of stock Classification and codification of stock – ABC classification – Procedure for stock control. . Text and Cases. Store-Keeping and Warehousing Management. John Oakland. fractiondefectives and defects.I Production design: Process planning – plant capacity . Keith Locker. JIT. Prentice Hall of India. UNIT – III Maintenance: Preventive Vs. Quality Control: Purposes of inspection and quality control – Acceptance sampling by variables and attributes – Control charts for variables. UNIT – II Production and Inventory control: Basic types of production. References 1. Page 31 31 Layout of facilities: Principles of a good layout – Layout factors – Basic types of layout – Service facilities – Principles of materials Handling – Materials handling equipment. Activating and Monitoring – Basic Inventory Models – Economic Order Quantity. Implications for Supply chain Management.K. particular community and site – Multiplant location decision – Plant location trends.IV Methods Analysis and Work Measurement:: Methods study procedures – The purpose of time study – Stop watch Time study – Performance rating – Allowance factors – Standard time – Work sampling technique. 2. Datta A. Continuous – Routing. ‘Production and Operations Management’ Macmillan India Ltd.capacity planning – make or buy decisions – Use of cross over chart for selection processes.
‘Production and Operations Management’. 8.VAN HORNE. Kretlow.. Liquidity Management: Current assets management – Cash. Mohanty. “Contemporary 2. Budgetary control – Performance Budgeting – Zero base Budgeting. Adam Jr & Ronald J. rational and assumptions – Cost of equity capital – Cost of debt – Cost of preference – Cost of retained earnings. Ebert . Prentice Hall of India. Aquilano and F. 9. Joseph Monks. . Pearson Education.3. ‘Advanced Operations Management’. Prentice Hall of India. Moyer McGuisan. Profitability and Solvency criteria. Financial Management and Policy – Prentice Hall of India Pvt. Materials Management: An Integrated Approach. MBA 1012 FINANCIAL MANAGEMENT UNIT – I Finance Function – Nature and scope – Its relationship with other functions – Finance organizationFinance Information System (FIS) Interpretation and analysis of Financial statements – Financial Forecasting – Actual proforma and model statements – Preparation and uses. Paneerselvam. Page 32 32 5. Chase. UNIT – II Financial Planning and Control – Break-even analysis – Operating Leverage – Profit Cost (and volume) Analysis. & Sundaresan. 7. ‘Production and Operations Management’ Tata McGraw Hill. Liquidity.. 4. Operations Management. Gopalakrishnan. M. Nicholas J. Receivables. JAMES C. Everett E. Operations Management. McGraw Hill. Robert Jacobs. Page 33 33 References 1. UNIT – III Current Liabilities Management – Size and sources – Money Market – Banks – Regulation of working Capital Finance – Dehejia Committee – Tandon Committee – Chore Committee – Marathe Committee. Inventory. Richard B. P. UNIT – IV Long term Capital Management: Cost of Capital – Basic concepts. Gaither. Prpduction and Operations Management. Thomson Learning. Ltd. 6. Prentice Hall of India. UNIT – V Capital structure decision of the Firm – Compositions and sources of Long term funds – Financial leverage – Factors determining funds requirements.
Financial Management Principles and Application. Ltd. UNIT – IV Introduction to C – Data types. constants. Ltd. Petty.M. 5. KULKARNI. 2000.C.Using Excel’s Built-in Functions – Creating and Modifying charts. Jr.. Data input and output. 4. Financial Management – An Analytical and Conceptual Approach – Chaitanya Publishing House. Keown. KUCHHAL. MBA 1013 COMPUTER LANGUAGES FOR MANAGEMENT UNIT – I Introduction to Programming Language – Generations of Computers and Computer Languages – Program development life cycle – Flow Charting – Disk Operating System and Window. Page 34 34 UNIT – III MS-EXCEL – Worksheet Preparation – Constructing Excel Formulas . UNIT – V Pointers: Fundamentals – pointer declarations – Passing pointers to Functions – Structures and union – data files – Opening and Closing a Data file – Creating a Data file – Processing a Data file – Unformatted Data files-Internet Usage. Theory 75%.V. .11 th Edition.2002. PHI 2002.Ltd. PRASANNA CHANDRA. I. PHI . Practical 25% References 1. P. preliminaries – the getchar ( ) – putchar ( ) – scanf ( ) – printf ( ) – gets ( ) – puts ( ) functions. Declarations – Expression’s operators and statements. 3. Scoff. – first edition. Financial Management – Theory and Practice – Tata McGraw – Hill Publishing Co. S. Allahabad. PANDEY. 6. UNIT – II PC – SOFTWARE packages – MS-word – Text Manipulations – Usages of spell check – Text Formating – Picture Insertion and alignment – Creation of documents using templates – Mail Merge Concepts – Accounting package. SANJAY SAXENA: A first course in computers 2000 edition – Vikas Publishing House Pt. control statements. New Delhi. variables and arrays. Financial Management – Vikas Publishing House Pve. Martin. Van Horne : Fundamentals of Financial Management. 8. 7.New Delhi – 2002 12 th edition. functions and arrays. Thomson South West. Financial Management – Kimalaya Publishing House.
Schaum’s Outline Series. TAXALI: “PC SOFTWARE” Tata McGraw Hill Publications. Rules and procedures: GPI policy: Appended implied and imposed policy: Oral and written Policies: control . Business Environment – Socio economic sector. Major and Minor policies: Supporting composite and contingency policies: Parameter of policy: Development of Business Policy: Swot Analysis: Elements of Business Policy: Implementation of Policy. Capital Procurement and distribution. BYRON GOTTFRIED – “Programming with C” Edn.K. The International Environment – Opportunities for International activities / Threats from International activities. programmes. 1998. 3.III Business Policy and Corporate Strategy: How to make policy corporate strategy: Policies: Strategies and Tactices: Policies and procedures.B. RAJARAMAN “COMPUTER PROGRAMMING’C’ Prentice Hall of India New Delhi.I Business as a social System/Economic System: Objective of Business. Social Audit.O.2. UNIT . Product Policies. Business Policy – Characteristics importance.II Society and Business: Business ethics. New Delhi. Strategies. V. Policy Formulation and Implementation: Policy Formulation: Objectives. Administration and Control of Policy: Communication System: Policy Implementation. Different Types of policies: Classification. UNIT . USING MICROSOFT EXCEL 2000 QUE’S APPLICATION TOOLS Prentice Hall of India./ M. Production and Purchase Policies.E. Marketing Policies. Direction: Consideration of change: Business Policy concepts. Government Sector. Financial Policies. 6. 4.IV Major Business Policies: Man Power planning.B. Business Policy in Various Economic Systems: Capitalist Economy: Economic System of Socialism and mixed Economic system. Page 35 35 MBA 1014 BUSINESS POLICY AND STRATEGIC MANAGEMENT UNIT . 5. Social responsibility of Business / Indian Businessmen. The industry Environment – Customer Sector/Supplier Sector/Competitor Sector. R. procedures and rules M. UNIT . Technology Sector. Programming in C .2.
Lawrance. Transactions processing Information System. Tata McGraw Hill 1996.V Corporate Strategy: Functions and importance. Prentice Hall of India. 2. Richdar Irwin 1987. . considering strategy variations. Thomson. Input. 5. Cases in Strategic Management. strategy alternatives. David Fred. Strategic Management.. feed back control and boundary – System function and operations. Page 37 37 UNIT – III Functional Management Information System: Production information system – Marketing information system – Accounting Information System – Financial Information System – Personnel Information System. competitiveness and Globalization. Interrelationship of Functional Management Information Systems. Intelligence information system – The meaning and role of MIS. 1997. Budhiraja SB and Athreya MB. 4. Page 36 36 References 1. R.and review UNIT . UNIT – II System Analysis and Design: The work of system analyst study – System design – Data Collection and Preparation – Detailed system design – Implementation – Evaluation and maintenance of MIS – Pitfalls in MIS development. Hitt. implementation. Illinois. MBA 1015 MANAGEMENT INFORMATION SYSTEM & EDP UNIT – I The Organisation: Its Manager. output. 6. Himalaya Publishing house – 1998. Information system for managers. 2001. Christensen CR. UNIT –IV Fundamentals of Computer Systems: General characteristics of Computer Information System: The importance of Computer – Types of . 3. Strategic choice. Business Policy: Text and cases. Jauch and William Blucck Business Policy and Strategic Mgt. 2002. Mamoria and Mamoria – Business planning and Policy. Strategic Management. Srinivasan. Strategic Management the Indian context. Systems Concept: System classification – System concept – System characteristics – The elements of systems. 7.McGraw Hill Intl 1998. process. Structure and activities – Introduction – The environment of organizations – Information flows – Information needs and sources of information – Types of management decisions and information need – Business and Technical Dimensions of information. Prentice Hall of India.
Thomson Learning 2001. 6. 12. McGraw-Hill editions MBA 1040 INTERNATIONAL MARKETING UNIT . McGraw Hill 1974. Gordon B. Murdich & Ron. Alexix Countdown 2000. Pearson Education. Micheal and Jamts Chamby Reengineering the Corporation. Manual system – Computer system. 3. Page 38 38 4.U. Greenberg. 7. Information technology for Management making connections for strategic advantage. Kristin Anderson. Davis Management Information System: Conceptual Foundations. CRM Tata McGraw Hill edition. 2. John Wiley 1999. 1997. Computer Power: Source and selection: Computer purchase – Computer rental from the manufacturer – Computer lease from a third party – Acquisition of a used Computer – Computers Service Centers – Time Sharing Companies – Facilities Management Companies – The criterial for choice computer – System Selection – Acquiring a Small Business Computer – Source Selection. 1999. 2000. 8. Steven Alter. Goyal DP. – I/O devices. Sadagopan Management Information Systems – Prentice Hall of India New Delhi 2002. Stair and George W. Principles of Information Systems – A Managerial Approach. Hammer.Computers – Information systems – C. Kenneth C. James A O’Brein Management Information System Tata Mcgraw Hill New Delhi. S. References 1. New Delhi. 13. 5. Reynolds. Information System for Modern Management.P. Laudon and Jane Price Laudon Management Information Systems – Managing the digital firm. Information Systems – A Management Perspective Addison Wesley 1999. 10. Ralph M. UNIT – V Enterprise Resource Planning and Customer Relationship Management. 14. Leon. Macmillan. Computer Software – Operating systems – Programming language – Application software. Management Information Systems. 11. 9. Asia 2002 PHI.I . Kendall & Kendall Systems Analysis and Design Prentice Hall of India fifth edition. Operations data base/Managerial Database – Comparison of DBMS – Design Principles of data base – Data Base administration – Advantages and disadvantages of data base. Structure and Development. Tata McGraw. PHI. 2002. Turban Mc Lean and Wetherbe. CRM at the Seed of Light. Data Base System: Information as a resources – Meaning of Data Base – Components of Database – DBMS – Data Base Technology.
UNIT .III International Sales Contract: Major Laws – INCO Terms – Standard clauses of International sales Contract – Role of Indian Council of Arbitration / International Chamber of Commerce in solving Trade disputes. UNIT . International Marketing Decision: Marketing Decision – Market Selection Decision – Market Entry Decision – Marketing Mix Decision.II Product Policy – International Product Life Cycle – Export Pricing.Framework of International Marketing: Scope of International Marketing – International Marketing vs Domestic Marketing – Trade Barriers such as Tariff and Non-Tariff Barriers – Transition from Domestic to International Business – Pre-export behaviour – Motivation to export – Special difficulties in International Marketing – Advantages or importance of International Marketing – Balance of Trade and Balance of Payments.IV . International Finance Corporation – Multinational Investment Guarantee Agency (MIGA). International Trade Liberalization: General Agreement on Tariff and Trade (GATT) – World Trade Organization (WTO) – GATS – UNCTAD – Trade Blocks: Customs Union – EU – Intra – African Trade: Preferential Trade Area (PTA) – European Free Trade Area (EFTA) – Central American Common Market (CACM) – Latin American Free Trade Association (LAFTA) – North American Free Trade Agreement (NAFTA) – Association of South East Asian Nations (ASEAN) – CARICOM – GSTP – GSP – SAPTA – Indian Ocean RIM initiative – BIM ST – EC – World Bank. International Marketing Research: Marketing Information System – Market Research – Marketing Research – Methodology for Marketing Research – International Research Strategy – Desk Research and Filed Research – Market Oriented Information – International Marketing Intelligence – Competitive Intelligence. Page 39 39 UNIT . International Marketing Environment: Factors/Dimensions influencing International Marketing – Controllable and Uncontrollable factors in International Marketing. World Trade in Services – Counter Trade – World Commodity Markets and Commodity Agreements. IMF.
Sampangi – a) ABC of Export Marketing and b) International Trade 4.V World Trade and India. Daniels and Lee H. UNIT . . Overview of Export – Import Policy of India – Basic Objectives. Page 41 41 MBA 1041 TOTAL QUALITY MANAGEMENT Unit I Introduction to Quality Control – Quality and Cost Considerations – Statistics and its applications in Quality Control – Sampling Inspection in Engineering Manufacture – Unit II Statistical and Quality Control by the use of Control Charts – Methods of Inspection and Quality Appraisal – Reliability Engineering – Value Engineering and Value Analysis. 3. Radebaugh – International Business 6. Francis Cherunilam – International Marketing. Globalisation and Role of Multinational Enterprises (MNEs). M. 8. Export Packing – Containerisation – World Shipping – Liners and Tramps – Dry ports. Ministry of Commerce and Industry. John D. Paul V.India’s Foreign Trade: Recent Tends in India’s Foreign Trade – India’s Commercial Relations and Trade Agreements with other countries – Institutional Infrastructure for Export Promotion in India – Export Assistance – Export Finance – Export Processing Zones (EPZs) – Special Economic Zones (SEZs) – Exports by Air. Export and Import Policy of Government of India issued from time to time.Role of EXIM Bank of India – Role of Commodity Boards – Role of State Trading Agencies in Foreign Trade – STC. etc. Procedure for Executing an Export Order – Export and Import Documentation. 2. Bhattacharya – International Marketing Management.L. Economic Survey of India issued from time to time. Marine Insurance and Overseas Marketing. MMTC. Page 40 40 Project Exports – Joint Ventures. Horn – International Trade Principles and Practices. Role and Functions of Export Promotion Councils. Government of India issued from time to time. 7. Export Regulations: Procedure for export of goods – Quality control and Pre-shipment Inspection – Excise Clearance – Customs Clearance – Port Formalities – Exchange Regulations for Export – Role of Clearing and Forwarding Agents. Varshney and B. Export Payment – Different Modes of Payment and Letters of Credit. Reference Books: 1. Annual Report of the Department of Commerce. 5. R. Post and Sea – Small Scale Industries (SSI) and Exports – Role of ECGC .
Ashok. Joseph M.. Hakes. “Quality Control And Total Quality Management”.. Personal . Questionnaire construction procedure. “Total Quality Management : A Cross Functional Perspective”. Unit IV Environmental Influences on Consumer: Culture. Unit V Selection of ISO and Model and Implementation of ISO 900 Human Resources Development and Quality Circles – Environmental Management System and Total Quality Control. Fox. Arnold. descriptive and conclusive.. H. Rao.. Wiley & Sons. Stephen and Weimerskirch. 2001 3. George. Pearson Education. Mohit Publications. Reference Books: 1. product and sales control. “Total Quality Management : Mc Graw-Hill Pub 4. 2002 7. Social Groups. Besterfield. 2002 8. New Age International Private Ltd. “Total Quality Management”. “Total Quality Management – Strategies and Techniques Proven”. advertising. Six steps to Total Quality Management” McGraw-Hill. “Fundamental of Total Quality Management” Bross Chapman & Hall. Application of sampling techniques.Kanji Gopal K. 1991 6. Family.Dahigaard Jens J. “Making Quality Happen.Lal “Total Quality Management: A Practical Approach”. analysis and reporting of data. Juran. Kristensen K. NyChapman and Hall Pub. 2. 5. 1999.Unit III Theory of Sampling Inspection – Standard Tolerancing ABC Analysis – Defect Diagnosis and Prevention Unit IV Recent Technique for Quality Improvement – Zero Defect – A Quality Motivation Techniques – Quality Management system and Total Quality Control. Roy. Unit II Marketing research Procedure – Secondary and Primary methods of data collection. 1998. Tata McGRaw Hill. Chris (editor) Total Quality Management : The Key to Business Success”. 1991. Social class. Page 42 42 MBA 1016 MARKETING RESEARCH & CONSUMER BEHAVIOUR Unit I Nature and scope of Marketing Research – Marketing Research as an aid to marketing decision making – Scientific method – Research designs – Exploratory. London.. Jain. Unit III Application of marketing research – motivation.
Unit II Industrial Harmony and Conflict: Harmonious relations in industry. Nargundkar . 4. – Prentice & Hand of India. 5. Joseph Hair. : Models of consumer behaviour. Leon G. Thomson South Western. Attitude theories and change. Mower & Michael Minor – Consumer Behaviour. Prentice Hall of India. Information processing. Engel – Consumer Behaviour. Naresh K. 2002. 2001. Consumer Behaviour 1. Unit V Consumer decision processes – Problem recognition. MaGraw Hill. 2. Prentice & Hall of India. 2. 7. Pearson Education. 2002. Robert Bush & David Ortinau . Black Well.Marketing Research. James F. Solomon – Consumer Behaviour: Buying. Miniard. 3. McGraw Hill. Paul Green. 2002. John C. MBA 1017 INDUSTRIAL AND LABOUR RELATIONS Unit I Industrial Relations: The changing concepts of Industrial relations. Roger D. Search and evaluation. Naresh K.Marketing Research – Pearson Education India. Frank Kardes – Consumer Behaviour and Managerial Decision Making. 2002. market segmentation for understanding consumers. Loudon & Albert J. 2002.Marketing Research.Individual Determinants of consumer Behaviour – motivation and Involvement.Marketing Research – Tata MaGraw Hill. 4. importance and means. Malhotra . Purchasing. Paul W. Having and Being. 1998. Kinnear & Taylor . Della Bitta – consumer Behaviour. Schiffman & Leslie Lazar Kanuk – Consumer Behaviour. Donald Tull & Gerald Albaum – Research for Marketing Decision.influence and opinion leadership. Learning personality and self concept. 2002. cause of . 6. Donald Tull & Del Hawkins – Marketing Research: Management & Method. David J. Post purchase behaviour. David Luck & Ronald Rubin – Marketing Research. Michael R. Application on Psychology to industrial relations. Page 43 43 5. Prentice Hall. 6. 3. Factors affecting employee stability. Tata McGraw Hill. Pearson Education Asia. References Marketing Research 1.
N. References: 1. Subject matter and parties. Srivastava.O. Tripartite Machinery: At the center and in the states. Lock-outs. Joint Consultation: Principal types.industrial disputes.Nair. Negotiation. Statute laws. Machinery for settling of disputes.1995 4. economic.2001 5. Tripartite conventions. limitation of management prerogatives increasing labour responsibility in productivity. Layout and Retrenchment codes of discipline. Problems and Role of Indian Trade Unions: Recognition and leadership.. positive role in economic and social development.G.New Delhi.Globalisation and Labour Mangement Relations. New Delhi. Unit V Collective Bargaining: Meaning. Legislation.1997.L. Industrial legislations. Strikes.2000 6. C.S Human Relations 7 Organisational Behaviour. Majority and Minority unions.New Delhi. Social responsibilities.1998.M. Labour management co-operation. Compulsory versus free membership. Joint consultation in India.Dynamics of Industrial Relations. Grievance procedure. Attitude of trade unions and management. Macmillan India Ltd.V and Simon George . Conciliation.S. Administrations of collective bargaining agreements. Page 44 44 Unit III Labour Relations: Changing concept of management labour relations. Arbitration and Adjudication. 3. Methods and tactics.Lata Nair. Finances and Membership. Dwivedi. Theories of trade unionism. Pylee.Industrial Relations and Personnel Management .S. Himalaya Publishing House. Welfare.Chand. Mamoria C. social and political conditions leading to the development of trade unionism. I.Personnel Management and Industrial Relations.Venkata Ratnam. Fair and unfair labour practice. 2. Mediation. Worker’s participation in management.R. Scope.Response Books. Unit IV Trade Unions: Trade Unions and their growth. development of the idea of social justice.Vikas . Political activities.. Aim and objectives of trade unions.2001 Page 45 45 MBA 1018 CORPORATE FINANCE Unit I .B and Sathish Mamoria.4 TH edition. Structure and governing of trade unions.Industrial Relations and Labour Laws. – Its functions and role in labour movement – Industrial health and safety.Vikas Publishing House (P) Ltd.
Galgotia. R. International Financial Institutions & Multinational Corporations. Role of Financial Institution. 3) S. 5) ROBERT W.P. Government Regulations affecting Capital Market – Role of SEBI – Stock Markets. Mutual Funds. Unit II Investment Decision : Investment Analysis – Risk Analysis Probability Approach. Financial Management Policy – Prentice Hall of India Pvt.PHI 2002. Financial Management Theory and Practice – Tata McGraw Hill. 2001. New Delhi. International Financial Management – Text and Cases. MBA 1019 ADVERTISING MANAGEMENT AND SALES PROMOTION Unit I Advertising: Advertising. Consolidations and liquidation. 10) Bhalla.2nd Edition. Ltd. Corporate Finance – Chaitanya Publishing House. Mergers. JOHNSON. Financial Management – Allyns Bacond Inc. .K. Corporate Finance – Himalaya Publishing House. V. Derivatives – Futures and Options Unit V Foreign Collaboration – Business Ventures Abroad.Corporate Finance – Nature and Scope. 4) P.C. New Delhi. KULKARNI. Boston. New Delhi 2001. Anmol Publications.V. Reference Books: 1) JAMES C. selection. Unit IV Lease Financing.K. 6) S.Valuation of the Firm – Dividend Valuation Model Dividend Policies – Walter Model – Gordon Model – Payment Ration divided as a residual payment – M. Divisional Performance: Measurement and Control. Unit III . IRWIN Ic. planning and scheduling – Web Advertising – Integrated programme and budget planning.M. HOMEWOOD III RICHARD D.. 8) Pike & Neale : Corporate Finance & Investments . Inflation and Financial Decisions. VAN HORNE. Business Failures. Unit III Capital Markets – Fiscal Policies. 2) PRASSANNA CHANDRA. CHAKRABORTY. Financial Management and Control – Mc. Unit II Mass Media. objectives. KUCHHAL. irrelevance Doctrine.. market segmentation and target audience – Message and copy development. task and process. Financial Management – theory Concepts and Problems.Millan 7) SOLOMONS D. Page 46 46 9) Rustogi. Venture Capital.
Macmillan India Ltd. Unit III Sales forecasting – Methods and procedural steps in forecasting . Page 47 47 4. Design sales territories. 2000. 7. . References 1. 2002. Thomson Learning. MBA 1020 SALES MANAGEMENT AND DISTRIBUTION MANAGEMENT UnitI Organisation Frame work of the Field Sales Force: Types and methods of Field Sales Organisation – Career in Field Sales Management. skill. Development of sales performance standards – Relationships of performance standards to sales development function. Man power planning – tasks. Prentice Hall of India. 2002. 2. Consumer and sales channel oriented – planning. Batra. McGraw Hill. Roderick White. Advertising – Principles and Practice. Advertising. types of sales quotas. qualification. Belch. Unit V Control: Measurement of effectiveness – Ethics. recruiting. Sales quotas. its purpose and types. Myers & Aaker. concept of strategies and tactics. 3. Kueglar Jr. budgeting and implementing and controlling campaigns. Wells . Web Advertising and Marketing.. 6. Promotion and integrated marketing communication. 5. Thomson Learning. check on training and staffing programmes.Sales Budgeting Allocation of field sales resources. Semenik. Frank Jefkins. Prentice – Hall of India. Prentice Hall of India. Economics and Social Relevance. its purpose and managerial evaluation. Field Sales Manager –His tasks and responsibilities – Relation with Salesman and relationships with Top Management – Coordinating and controlling the marketing mix. methods and the selection system. Unit IV Sales Promotion: Why and When Sales promotion activities. Advertising Management. Advertising. Advertising. Unit II Information and Planning: Qualities and role-Hierarchy of objectives and goals. O Guinn. Tata McGraw Hill. 2001.Implementing the programme coordination and control – Adverting agencies – Organization and operation. Bunett & Moriarty. Advertising and Promotion. procedure for designing – Determining manpower requirements. Operating Environment for field sales force.
Macmillan 1998. 4. determining optimum mode of transport – Organisation. Dalrymple.Mutual Funds. 8. (1998). Sales Management. Selection. Jaipur. Unit III Evaluation of Securities – Objectives and Principles. and Termination of dealers. Sales Management: Prentice Hall of India 2002. Sales Audit and Analysis – Control of sales efforts and costs. Evaluation of performance and control. Geoffrey Lancarter and David Jobber. References 1. Still RR and Condiff Govoni. Johnson Sales Management. New York. Unit V . Sales Management: Concept and Cases.Evaluation of Ordinary Shares. Prentice Hall of India 2002. John Wiley 1989. Technical Analysis . procedures and documentation. Sales Management and Sales Promotion RBSA Publications. Transport and Handling: Economic of transportation.J. Motivational and compensation procedures for sales force – method of financial incentives and its purpose – Designing a compensation plan. Mathew M. concept Practices and Cases. Ask and Listen’. Dealer Network: Role of middlemen/dealer in marketing and distribution. Kelley Robertson. Prentice Hall. 5. 3. ‘Stop. MBA 1021 SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT Unit I Security Analysis – Valuation and Return -Evaluation of Fixed Income Securities. Unit II Fundamental Analysis – Risk and Return sources of Risk – Dividend Policy and valuation – Leverage and valuation. tools and methods of selection. machines. Das Gupta. 2002. Dealer functions at Wholesale and retail level. Strategic plan of network – Location. Professional Sales Management. Unit IV Derivatives – Futures and Options – Trading in Derivatives. 1992.. 7. 6.Security price movements – Market Hypotheses – Behaviour of stock prices. Macmillan. Appointment. New York.Unit IV Staffing – responsibilities. Salesmanship – Sales positions – Theories of Selling – Understanding consumer behaviour. Page 48 48 Unit V Role of distribution in the marketing mix Role and Functions. McGraw Hill 1986. Morale and Motivation. In the Indian Perspective. Anderson R. Selling and Sales Management. 2.
L. Lal – Direct Taxes Practice and Planning Konark Publishers Private Ltd.A. Unit III Deductions to be made in computing total income – Resales and Reliefs of Income tax – Taxation of Non-Residents.B. MARKOWITZ H. Portfolio Selection – Efficient Diversification of Investment – Yale University. Latest Edition.. Delhi. 12. Security Prices in a Competitive Market. Page 49 49 4. BOLTON S. V. 3.. Unit IV Set off and carry forward of losses – clubbing provisions and their implications. S.V.. 6.E. Investment Management. BRISTON R. New Delhi..Investment Decisions under uncertainty .Assessment of Portfolio performance and portfolio revision Reference Books: 1. Security Analysis Principles & Techniques (4 th Edition) 7. MBA 1022 TAX MANAGEMENT Unit I Income Tax Law – Scheme of Taxation – important concepts – method of Accounting – scope of Total income & Residential status – Tax free incomes.Utility Analysis .J. Income from house property. 9. and COTTLE S. JORDAN. profits and gains of Business of profession. 2. 10.E.F. DOOD D.B. Unit II Heads of Income – Salaries. DEVINE S. Bhalla. 8.. Portfolio Theory and Capital Markets. References 1. SHARPE W. New Delhi. EITEMAN.Investment preference under policies .N. capital gains and Income from other sources. Bhagawati Prasad – Income Tax Law and Practice Viswa Prakashan.J. The Stock Exchange and Investment Analysis.K. GRAHAM E. 11. B. ZEIKEL. Investment Analysis and Portfolio Management. and R.Individual Investors .. 2003. COHEN J..K.. 2. I & II. Essentials of Investment. Latest .V. E. 5. and D. Unit V Assessment of Trusts and Assessment of companies – Deemed income under MAT Scheme – Tax on income by UTI or Mutual fund – Venture Capital Company / Venture Capital Funds.B.Portfolio Analysis – Selection and Management . FISHER D. Portfolio Management. BREARLY R. (ed. Security Analysis and Portfolio Management. ZIMBARG and A. SMITH K.) Financial Analysis – Handbook Vol. Chand & Company Ltd. SMITH K. Security Analysis and Portfolio Management.
5. The New Product Process. Prentice Hall. Russell S. Product Management.5 Market-testing. Page 51 51 4. Vol. Benedetto New Product Management 7 th . Debashis Pati – Branding concepts and process. Price and Distribution.1-3. Srinivas.2 Charts and Pre-screening. Merle Crawford. 1991. and people. 2. Tata Mcgraw hill. 2. New Delhi.2 Marketing plan.1 The Concept Evaluation System 3. Process.R. 1985. NA. Promotion. Tata McGraw Hill. Strategy. Ltd.Edition. Macmillan India Pvt. Essential of New Product Management. Oriental Law House. 3. Kanga. Income Tax. Lehnann..1. Ranina.4 Post-Launch Tracking and Control. Unit – II Concept Generation 2. A C. G K & Gupta. Corporate Taxation: A Handbook. 1986. Unit . 5.4 Product use. New Delhi. Ahuja. Page 50 50 5.. Delhi. 3. New Jersey. 4.3 Screening. Bharat Law House. Direct Taxes: Law and Practice. Iyengar.III Concept Evaluation 3. Urban. Allahabad.5 Brand Management Unit – V Organizing and Control of the New Product Function. Strategic Planning for the new Products.1 Control and Launch cycle. 3. 4.3 Product. H P.3 Attribute Analysis. Inc. 3. 2002. Allahabad. yr 2002. Glen L. Donald R. 5. MBA 1023 NEW PRODUCT STRATEGY AND MANAGEMENT Unit – I Overview and Preparation 1. E A. 1981.2 Managing Innovation and new product development. 4.1 Concept Generation: Approaches. 4. N. Bombay. 3 rd ed. Tripathi.3 The future of New Product Management. 1. Financial Analysis. Bharat Law House. Hailser and Nilel Trilesh Dholakia. Anthony D. Handbook of Corporate Tax Planning. 4. 2. References 1. Englewood Chiffs..2 Concept Generation: The Problem / Solution Route. Sampat Law of Income Tax. 7. 2 nd ed. Introduction 1. Ravi Systematic Approach to Income Tax.2. J. Protocol and Prototype testing 3. J B and Palkhivala. 6. V K. Singhania.M. Unit – IV Commercialization 4. 1999. Winer.3. testing. Taxman.1 Managing the product and product line.
The Industrial Market: Perspective on the organization buyer. 4.1. 2000.3. Business Marketing Planning: Strategic Perspective. New Product Development – Oxford & IBH Publishing Co. Segmenting the organizational Market. New Delhi. 5. Pessemier.2. 4. Product Planning & Management. Managing the Business Product Line. A Business Marketing perspective. 1. Mascrenhas/ S.6. UNIT – IV Business Marketing Strategy: 4.. References 1. 7. (P) Ltd. McGraw Hill. Dimensions of Organizational Buying. 4..5.2.V. Managing your customer service/sales profile. Controlling Industrial Marketing Strategy. Michael D Hutt and Speech T. Daragh O Reilly and Julian J Gibas.2. Organizational Demand Analysis: Measuring Market Potential and Sales Forecasting. 4.1. 4. Advertising Sales Promotion and Personal Selling Function. Page 52 52 MBA 1024 INDUSTRIAL MARKETING UNIT – I The Environment of Industrial Marketing: 1. . Macmillan India Ltd. Choosing your CRM strategy. 2. New York – Mcgraw Hill Inc. Product Management in India 2 nd ed. Illinois. William L.1. Robert Dwyer F.1. Building Buyer Relationships. Moore & Edgar A. Ramanuj Mazumdar.ed. Oswald A.220.127.116.11Business Marketing Intelligences 3. 3. Business Pricing Function.3. Customer Relationship Management. Tata McGraw Hill.. Page 53 53 UNIT – V Customer Relationship Management: 5. 2.2. New Delhi. Mcgraw Hill. Industrial Marketing Management. 3. 2000.4. Anderson. yr. 4. 5. Business Marketing. UNIT – II Organizational Buying Process: 2.J. Organizational Buying Behaviour. 6. 5.J. UNIT – III Assessing Marketing Opportunities: 3.. 5. Prentice Hall – yr. The Dryden Press. Business Marketing Channels. Managing Relationships through conflict. Tools for capturing customer information.
Data Management System McGraw Hill Publication. recovery. EVEREST. 3. Page 54 54 Unit – V Database Integrity and security – database operation and DBMS Selection and Acquisition – Examples and Case Studies. GODEON C. HENRY E KORTH AND ABRAHAM SILBERSEHATZ Database System Concepts – McGraw Hill Book Company.5. Brierty and Betty H. SHGIRLEY NEAL AND KENNETH LC TRUNIK Database Management Systems in Business – Prentice Hall of India (P) Ltd. Database Management – McGraw Hill Book Company. Industrial Marketing: Analysis Planning and control. EDWARD JONES. 8. 9. 10. Robert & Reeder. MBA 1025 DATA BASE MANAGEMENT SYSTEMS UNIT – I Data models – Conceptual Data Modeling – E-R Diagrams – Hierarchical. MARTIN. 6. 5. 2. Paneerselvam :Database Management Systems. Using Dbase III – McGraw Hill. UNIT – III Effective Design of Forms and reports – Form layout – Creating forms – Graphical objects – reports – Procedural language on forms – Programs to retrieve and save data – Error handling. UNIT – IV Introduction to various types of software IDMAS-IMS-PC. Hansen Database Management and Design Prentice Hall 1996. Network and Relational Models – Normalisation Boyce Codd Normal Form. References 1. DAVID KRUGLINSKI. Edward G. FOCUS DBASE IV etc. Prentice Hall of India Ltd. GINWWLEDERHOLD Database Design – McGraw Hill International Book Company. Desai an Introduction to Database Systems Galgotia Publications 1996. Database Management – The Benefits / Cummings Publishing Company. Database Management – Prentice Hall of India. FRED R MCFADDEN AND JAFFREY A HOEFFE. 4.PHI. OSBORNE. Gary W Hansen and James V. New Delhi. OSBORNE. 7. Bipin C. UNIT – II Query Processing and concurrency Management – Strategies – Representation – Transformation – Relations – Improvements – Concurrent transaction – Controls – Atomicity. Page 55 55 MBA 1026 SERVICES MARKETING Unit –I Marketing Services .2002. 11. Reeder.
factors and solutions – The service performance gap – Key factors and strategies for closing the gap. 2001. 3. yr.G. 1998.. Characteristics of Service – Classification of service – Designing of the service. physical evidence and process. Promotion of service and placing of distribution methods for services. 4. 2000. References 1. The customer expectations versus perceived service gap. New Delhi Himalaya Publishing House. E. Unit – III Effective Management of Service Marketing Marketing Demand and Supply through capacity planning and segmentation – Internal marketing of Services – External versus Internal orientation of service strategy. 5. using technology developing. Unit – IV Delivering Quality Service Causes of Service – Quality gaps. Strategies and tactics.2002. Unit – V Marketing of Service with Special Reference Financial Services . Factors and Techniques to resolve this gap Customer Relationship Management. hotels and tourism Professional Service .Public Utility Services . yr. Services Marketing.Educational Services. Building buyer Relationship. Tata Mcgraw Hill Publishing Co. New Delhi. Macmillan India Ltd. Valarie A. Gaps in Services – Quality standards. Services Marketing.2001. Adrhian Payne. Mcmillan India Ltd. Pearson Education Asia. Ltd. 4 th edn. 7. 2. Services Marketing. Thomson – South Western yr. Jha. Bateson. K. The Essence of Marketing New Delhi. Douglas Hoffman. blueprinting.Health Service -Hospitality Services including travel. Helen Woodroffe – Services Marketing. Pricing. building service aspirations.Introduction Growth of the service sector. yr 1997. Unit – II Marketing Mix in Service Marketing The Seven Ps: Product decision. 2 nd edn. Essentials of Service Marketing. John. Prentice Hall of India Pvt. Julian J.M. human resources.. Zeithmal & Mary JoBitner. Chistopher lovelock.. Page 56 56 MBA 1027 SYSTEM ANALYSIS AND DESIGN UNIT – I Introduction to System Analysis and Design . Additional dimension in services marketing – People.Gibars. 6. External communication to the customers – The promise versus delivery gap – Developing appropriate and effective communication about service quality. The concept of service. S.
MURCLICK. 2. PARKEN. SENN. 2002.RAJARAMAN. 6. Analysis and design of Information System McGraw Hill International Edition.II Structured Analysis Development Strategies Purpose – Steps involved in use of Prototypes – Tools for Prototyping. and Dialogue strategies – Data Entry Dialogue. MARVN GURE and J. UNIT . New Delhi. Management Information System – McGraw Hill Book Co.Design of Computers outputs – ways of presenting information – Designing of Printed outputs – Designing visual Designing visual Display Units. KENNETH E KENDALL – JULIE E KENDALL – System Analysis and Design Fifth Edition. C.Scope and Functions of a System Analysis – What is system analysis and design – categories of Information Systems – role of Information System – Systems and their interdependencies – Classical Systems – System Development Life Cycle – Introduction to Structured Methodologies – Prototyping – Preliminary Investigation – testing Project Feasibility. 2002.G.. UNIT – III Design of Input and Control Objectives of input Design – Data capture guidelines – Input validation – Design of ONLINE DIALOGUE – Purpose and definition of on line. New Delhi. Misconcepts and Design – Prentice Hall of India. Prototype strategies. New Delhi. AWARD. . Designing dialogue. Prentice Hall of India. UNIT – V Analysis and Design of Prototype Information System for: (1) Marketing Function (2) Finance and Accounting Function (3) Production and Manufacturing Function (4) Personnel Function. STUBBE Elements of System Analysis Galgotia Book Source Publication. 3. 7. UNIT –IV Managing System Implementation Training – Conversion Methods – Post Implementation – review – Auditing Hardware and Software Selection: Overall Economic Analysis. JAMES A. R. IGOR HAWRYSZKIEWYCZ – Systems Analysis and Design – Fourth Edition – Prentice Hall of India. 5.S. 4. Analysis and Design of Information Systems – Prentice Hall of India (P) Ltd. System Analysis and Design – Galgotia Publicaiton. New Delhi. V. interface etc. Computer Aided Systems Tools Role of Tools – Categories of tools – CASE . 8. Page 57 57 References 1.
S. 1995. . International Edition. 5. New Delhi 1996. Englewood Clifts. Ltd. 4. Integration and Command Processing – Model Packages. Business Support System – Prentice Hall of India Pvt. Delhi. Decision Support System Decision and Management – McGraw Hill Inc. Page 58 58 Unit III Data Management System: Data Base – Sources of Data – Data Directory – Data Structure and Data Base languages – Query facility . Janakriaman K. 2.Data Management System –DBMS as DSS Development Tool. HTML. Unit II Model Management: Model – Modeling Process – Types of Models – Optimization – Simulation – Heuristic: Descriptive – Predictive Model Base – Modeling Languages – Model Directory. Maraks. Cryptography – consumer Interface Technologies – OALP and Data Mining. 3. Data Acquisition – Model Acquisition – Dialog development – Integration – Testing and Validation – Training and Implementation. V. Model Base Management System – Model Execution. TCP HTTP. Decision Support System – Prentice Hall International Paperback Edition. Unit IV Dialog Management: User Interface – Graphics – Multimedia – Visual Interactive Modeling – Natural language processing – Speech Recognition and Understanding – Issues in User interface. Lofti.MBA 1028 DECISION SUPPORT SYSTEM Unit I Decision concept – Steps – Decision Support System – Components – Characteristics – Classifications and Applications. 1998. Unit V Development of Decision Support System: Development Process – Software and Hardware. Efraim Turbain. Sarukesi – Decision Support Systems Prentice Hall of India 2002. New Delhi 1999. Page 59 59 MBA 1029 E-BUSINESS TECHNOLOGY & MANAGEMENT Unit – I Introduction to worldwide web – Intelligent Web designing – Software tools – IP. Decision Support and Export System – Prentice Hall International Edition. References 1. Janakiraman and Sarukesi.
Unit –V Ecommerce in Indian Context – Mobile commerce – Case study. Nabil R Adam and Oktay Dogramaci Electronic Commerce and International Taxation. Greenstein Firsman. Addition Wesley 2001. Jae Lee. Unit – III Business Model – E-Marketing – Intelligent Agents – Economics in Ecommerce – Equilibrium price – Supply Chain Management. David King H Michael Chung Electronic Commerce A Managerial Perspective. Aryya Gangopadhyay and Yelena Yesha Electronic Commerce Amazon 1999. Efraim Turbon. Unit II . Industry. Unit – IV E-Security – Security protocols – How sites are hacked – Internet Governance – Firewall – Legal Issues – Software Intellectual Property Law. MBA 1030 MERCHANT BANKING AND FINANCIAL SERVICES Unit I Merchant Banking in India – An overview – Recent developments and challenges ahead – Institutional Structure – Functions of Merchant Banking. Napier Judd Rivers and Wagner creating a winning E-business. 3. 5. P. Joseph E-Commerce A Managerial Perspective Prentice Hall of India. 11. Pearson Education Asia 2001. Nabil R Adam Oktay Dogramaci. Elias M. 7. 12. Electronic commerce Tata McGraw Hill 1999. References 1. 6. Page 60 60 4. Thomson Learning 2000. Marilyn Greenstein Todd M Feinman – Electronic Commerce – TMH 9. 2. Charless Trepper E-Commerce Strategies Tata McGraw Hill 1999. Frontiers of Electronic Commerce.Unit – II Principles – Potential – Data warehousing – Application of Ecommerce in different sector – Service. 8. Customer relation Management. Panneerselvam R – Database Management Systems – Prentice Hall of India New Delhi – 2002. Peachpit Press USA 1996. Awad Electronic Commerce From vision to fulfillment Prentice Hall of India. Kalakota & Whinston. 10. Raghu Ramakrishnan – Database Management Systems – WCB / Mc Graw Hill – 1996. Domestic – Multidisciplinary approach to Ecommerce. Contract Law for E-Business – Warranties and New products – Cyber law issues – Interpole – consumer protection.T.
A Guide to Mutual Fund and Investment Portfolio law.C. Handbook of Leasing. 3) K. NRI Marketing Dealing with Bankers to the issue. Relevant Publications of AMFI and SEBI Guidelines. ICFAI. Debentures and Listing. 1994.Relation with stock exchanges. 1992. Manual of Merchant Banking. 4) VINOD KOTHARI. etc. Unit III Issue Management – Appraisal of projects. Portfolio Management Services. Hyderabad. FERA. 2) K. Bharat Publishing House. References Books: 1) J. . Evolution of HRD from Personnel management. . . Pvt.Legal & Regulatory Framework and relevant Provisions of Companies Act... Real Estate Financing. . Financial Express. New Delhi. Leasing and Hire purchase. Guide to SEBI Guidelines – Capital Issues. Bharathi Publishing House. 6) Economic Times. Credit Rating. SRIRAM. Consumer finance – Credit cards – Venture Capital. SEKHAR. Nagpur. VERMA. 1992. Developmental Perspective of HRD. SERA. Placement with Fis.V. Credit syndication.. etc.. Registrars. New Delhi. HRD at macro and micro levels: Outcomes of HRD in the national and organizational contexts.. Mutual Funds. Hire Purchase and Factoring. etc. OTCEI and NSE. FIISs. Nee Delhi. Bills discounting.. MBA 1031 HUMAN RESOURCES DEVELOPMENT (HRD) Unit I HRD: Definition. Advertising consultants. VERMA. 1994. brokers. Page 61 61 Unit IV Mergers and Acquisitions. etc. Ltd. Issue Marketing – Advertising strategies – Brokers and Investors. A. etc. Business Line. MFs. underwriters. Practice Procedure – Bharat Law House.Post issue activities – Private placement – Bought out deals – Off-shore issues – GDRS. 5) J. Unit V Financial Services – Recent developments in Factoring & Forfeiting. Lease Financing and Hire Purchase including Consumer Credit – Wadheva and Co. Designing capital structure and instruments – Issue pricing – Preparation of prospectus – Offer for sale – Selection of Bankers. SEBI guidelines.Role of Registrars – underwriting arrangements.
Attitudinal training. Training need analysis. Development of HRD Movement in India. Benefits of OD. Leadership development. Potential. Communication and Information Technologypraisal. Potential Appraisal. Achieving Organizational Effectiveness and Excellence. Unit V Recent Trends in HRD and OD: Training for trainers and HRD professionals. Team Building. Skills of Human Relations. Types of training Internal and external. Organizational Development Process: Phases in OD – Initial Diagnosis – Survey and Feedback. Knowledge Management. Values. Training and Development. Page 62 62 Theory and Practice of HRD: HRD concepts. OD Programs and Techniques: Behaviour Modeling. References . Importance of HRD in the present context. Developing Creativity and Innovation. Action Planning. OD Interventions. gaming. Outbound Training. Managing organizational Change.Qualities and Competencies required in a HRD professional. OD consultants. Career Planning & Succession Planning. education and development. Quality of Work life (QWL) and Quality of Life Programs. Encounter Groups. Knowledge. Problem Solving. Promoting Research in HRD and OD. Unit IV Organizational Development (OD): Meaning of OD. Importance of Experiential Learning. Responsiveness. Impacts of developments in the other fields such as Psychology. Learning Organization. Training effectiveness. Learning Organization: Organizational Learning. Unit III Evaluating HRD: Human Resource Accounting. Performance appraisal including 360 degree ap Organizational Culture and Climate: Meaning and type of Organizational culture and climate. Transparency. Loyalty and Commitment. Subsystems of HRD: Human Resource Planning. Grid training. Training and Development: Meaning and Scope of training. Assessment Center. Role of HRD in promoting a development oriented Culture and climate in the Organizations. HR Audit and Bench marking. Unit II Development Human Capacity: Aptitude. Impactassessment of HRD initiatives on the bottom-line of an organization. Business Management.
A Handbook of Training Management – (2 nd Ed) Kogan Page. C. Unit III Small Scale Industries – Definition – Classification of Small Industries – Organisation structure and plant location of small scale industries. LEONARD NADIER. Mass – Addison – Wesley. Recent Experiences in Human Resources Development. 6. D. Page 63 63 5. Great Britain. 9. SILVERA (1988). SIKULA A. Administration and HRD – John Wiley. D. MBA 1032 ENTREPRENEURSHIP AND MANAGEMENT OF SMALL BUSINESS Unit I The Entrepreneur – Definition – Characteristics of Successful entrepreneur. ROBINSON.L. T. Organization Development: Behavioural Science Interventions for Organization Development. (1982). New Delhi: Prentice Hall of India – 6 th Edition 2002. USA: John Wiley. Identification of potential entrepreneurs.. RAO TV and DF PEREIRA (1986).The significance in the Indian Economy – Problems and possibilities of ancillary . & BELL. Unit II Development and Training of Entrepreneur – Cultural and Social environment in promoting entrepreneurship – Entrepreneurial environment. 10. How to Manage Change Effectively – San Francisco: Josseybass. Readings. Developing and Managing Human Resource System.. ARGYRIS. New York.H.V. Human Resource Development: The Indian Experience.P.L. Jr.1. Checklist for organizing and operating small business – Entrepreneur and Business Executive personnel administration and Management Development. 7. 2. Planning for production and inventory project counselling and technical feasibility. FRENCH W. 4. (1984) The Handbook of HRD. 3. New Delhi: Oxford and IBH. RAO and UDAI PAREEK (1989). KENNETH R. 1985.F.M. New Delhi: New India Publications. (1982). SANGE DATER M (1990) The Fifth Discipline: The art and Practice of the Learning. KIRKPATRICK (Ed). 8. Entrepreneurial scene in India: Analysis of entrepreneurial growth in different communities – Case histories of successful entrepreneurs. CHRIS (1978): Organizational Learning: A Theory of Action Perspective.
2. 8. SIPCOT. VASANT DESAI. 1990. K. Enterpreneurial Management. Unit II Customer Relationship Survey Design – Statistical Analysis of Customer Survey – Using Customer Relationship Survey Results.N. Page 64 64 Unit V Marketing Feasibility – New Product ideas and evaluation – Marketing Methods – Pricing policy and distribution channels – Exports – Problems of Small Scale Units. Reference Books: 1. Rupa. Entrepreneurial Performance in Role Perspectives. CLIFFORD and JOSEPH P. Technician and Manager in Small Scale Unit.C. 9.A. MANCUSO. PATHAK.K. DAILEY. KHAN. Management of Small Scale Industries – Sultan Chand Publication. Problems and Prospects of Small Scale Industries in India – Himalaya Publishing House. B. Small is Beautiful. J.L. PARKIN.M. How to Finance Small Business Enterprise. Environment and Enterpreneur. 10. 7. Institutional Finance to Small Industries – Incentives – Institutional arrangement and encouragement of entrepreneurship. New Delhi. A Guide to Entrepreneur – Chennai. The Entrepreneur. H. MENON. O. 3. Schumacher. handbook of Small Industries Management 6.industries – Sickness in small scale industries – Causes and Remedies. 5. Role of Banks – Credit appraisal by banks. SHARMA. MBA 1033 CUSTOMER RELATIONSHIP MANAGEMENT AND RELATIONSHIP MARKETING Unit I Customer Relationship Management – Management requires Measurement – Qualitative Measurement Page 65 65 Methods – Quantitative Measurement Methods – Calculating Relationship Indices. Bombay. TANDON. 11. 4. K. Unit IV Capital structure and working capital: Financiall appraisal of new project. Unit III Relationship Marketing – Relationship Concepts – Relationship Drivers – Lasting Relationships Unit IV Customer Partnerships – Internal Partnerships – Supplier Partnerships – external partnerships Unit V The Technological Revolution – Relationship Management – Changing Corporate Cultures .F. Enterpreneurship and Venture Management – Paraporawala & Co. E.
Aldershot.Designing a Training Program Unit III Training Techniques : The Lecture Method . Christopher. New Delhi. McKena. Managing the Training and Development function. Jagdish N Sheth and Atul Parvatiyar.Conference Leadership The case Method . “Customer Relationship Management”. 1986 6 Reid M. London IPM 1992 . “Marketing Channels: A Relationship Management Approach”. John Egan.A. 2002 4. Roger cd Improving Training effectiveness. Anderon. Training interventions. Gower.Games and Simulations Unit IV Evaluation of Training and Development Unit V Marketing of Training Function References : 1 Bewnet. Aldershot. Science & Technology Books MBA 1034 TRAINING AND DEVELOPMENT Unit I Training and Development : An Overview -Learning Process Unit II Page 66 66 Trainer”s Role. “Handbook of Relationship Marketing” Response Books.Need Analysis. 3 rd ed. Vistaar. Allan D. “Relationship Marketing:. Hon to Measure Training Effectiveness. 8. “ Relationship Marketing. Jim. Coronet Boks Pub. 1990. Managing Employee Development. Prentice Hall 3. “ Relationship Marketing: Successful Strategies for the Age of the Customer”. “Customer Relationship Management”.Role Plays. London. Lou E. Gower. 1991. etc. Zineldin. 7. “Strategic Relationship Management: A Multi-Dimensional Perspective: Towards a New Co-Operative Framework on Managing. 1984 5 Rae L etc. Marketing and Organizing”.Pelton: James R. Mosad. Addision Wesley Longman. Martin. Prentice Hall 2.Reference Books: 1. John Anton. Exploring Relational Strategies in Marketing”. Regis. Tata McGraw Hill 2002 5.Lumphin. Gower 1988 2 Buckley R & Caple. McGraw-Hill Higher Education 6. David Strutton. Aldershot. 4 Pepper. The Theory & Practice of Training. Kogan & Page 1995 3 Lynton R Pareek U Training to Development 2 nd ed.
MBA 1036 RETAIL MARKETING UNIT I Introduction to Retail Marketing – retail environment – the growing importance of retail industry. UNIT II . The Art and Practice of the learning organization London Century. Organisational Behaviour Foundations. Organisational Behaviour – Fred Luthans – Mc Graw Hill (International Edition). Differentiation & Integration. Basic Design o Dimensions o Determination of structure o Forces reshaping Organisation – Life Cycles in Organisation UNIT II • Organisational culture – key role of Organisational Culture o Functions & Effects of Organisational Culture o Leaders role in shaping and reinforcing culture. 1992 MBA 1035 ORGANISATIONAL DEVELOPMENT UNIT I • Approaches to Understanding Organisations o Key Organisational Designs. Procedures. 2. consequences of stress o Prevalent Stress Management o Managerial implications UNIT V • Organisational Development and Change o Organisational Development o Alternative Interventions o Change Agents : Skills o Resistance to change Managerial the resistance o Levin’s change model o Organisational reality Reference: 1.7 Serge P The Fifth Discipline. Developing a Global Organisational Culture UNIT III • Work Groups & Teams o Preparing for the world of work Group Behaviour o Emerging issues of Work Organisation and Quality of Working life – Career stage model – Moving up the career ladder UNIT IV • Stress and Well Being at Work Page 67 67 o Four approaches to stress o Sources of stress at work. Realities and Challenges – Debra L Nelson. James Campbell Quick.
nature.Prentice Hall 5. Dr. Berman Retail management. innovation adoption. scope. internal reporting system. K. Competitive product strategies. profiling target audience. Nunne. Salvardine Victor. Sherlekhar.buying decision process – its implication for retail management UNIT III Store lay out – design – Merchandising – private brands – national brands – merchandising buying and handling UNIT IV Retail Marketing Mix – 4 Ps – Merchandise Management – Negotiating Purchase UNIT V Consumerism and ethics in Retailing – international retail structures – future of retailing Reference Books: 1. targeting and positioning. Policy and strategy. and guides to effective segmentation. Lusch and David A Griffith. Robert F. challenges to Indian marketer. Pricing strategy in rural marketing: Concept.A. degrees. A. policy interventions required rural face to reforms. UNIT – V Promotion towards rural audience. Rural consumer behaviour – buyer characteristics. Objectives. UNIT – II Rural marketing – concept. UNIT – IV Product strategy for rural markets. Nirmala Prasand and S. and behaviour patterns. Significance. David Gilbrath Retail Marketing Management. segmentation. Urban vs. Selecting and attracting markets – concepts and process.Principles of Marketing Page 68 68 MBA 1037 RURAL MARKETING UNIT – I Rural marketing management perspectives. 2. Patrick M. exploring media. bases.Retailing Environment – Thomson & Organisation. evaluation procedure. Andrew J. marketing research system. taxanomy attractiveness. Nag . Product mix and product item decisions. towards cyber India. UNIT – III Information system for rural marketing – concepts. brand loyality. Marketing Strategy 6. Retailing 4. significance.Consumer behavior in the retail context . 8 th Edn. Navman and Peter Cullon . rural marketing. decision process. designing right promotion . Rural – urban disparities. – Prentice Hall of India 3. Concept and significance. 2003. decision support system.
3. D. coverage strategy.C.S. Unit – III Forward contracts – Futures contracts – structure of forward & futures markets – development of futures markets – organized futures trading – futures exchanges – Futures traders. References. Unit – V The impetus for Risk management – benefits – dealers & other participants –managing market risk – Delta – Theta . “Rural Development: Putting the last first”.S.strategy and campaigns.Bhalla. 2.Kolb. C. C. MBA 1038 DERIVATIVES Unit – I Derivatives defined – products – participants & functions – types of derivatives – development of exchange traded derivatives – global derivatives markets – exchange trade Vs OTC Derivatives – Derivatives market in India. new players. Note. Krishnamacharyulu & Lalitha Ramakrishnan. Unit – IV Principles of Option pricing – Put Call Parity relationship – Option pricing models – The Black Scholes Model – The Binomial model – Principles of forward and future pricing – the cost of carry model. Pearson education. old setup. Prentice Hall India. Robert Chambers. 1. Pearson education. “ Options and Futures in an Indian Perspective”.Chand.Hull.Patwari. Case studies. Futures and other Derivatives”. “ Financial Derivatives and risk Management”. Pearson Education. John C. “Rural Marketing” – Text and Cases. “ Understanding Futures Markets”. “ Options. Unit – II Page 69 69 Options – development of options markets – call options – put options – organized options trading – listing requirements – contract size – exercise prices – expiration dates – position & exercise limits – exchanges on which options trade – options traders. V. “ Futures and Options”. Pearson education. 1992 5. Tata Mc Graw Hill.G.G. 2001 3. “Cases in rural marketing an integrated approach”. References: 1. 2. Rural distribution – channels. 1997 4.Edwards. Franklin R. Jaico Publishers. 2001 .K. Krishnamacharyulu & Lalitha Ramakrishnan. Robert W. S.Gamma – Vega hedging – value at risk – derivatives in the organisation – accounting and tax for derivatives – avoiding derivative losses – regulations. new approaches.The question paper should consist 60% problems and 40% theory questions.
“Risk Management and Insurance”. John c. 1998. Sandra G. Ltd.IRA . 2002. Heins. New Delhi. Chance. Pearson Education. 8 Steward Doss & V.property . Prentice Hall. Addison Wesley Longman.Latest.. McGraw Hill Pub. “Fundamentals of futures and options markets”. “Principles of Risk Management and Insurance”. Insurance Finance. Hull. 2 McNamara. 7.Foreign insurers in India. Kaveri Total Quality assessment in Insurance. Thomson Learning.liability-commercial property insurance different policies and contracts .. Singapore. Risk management and Insurance. 1998. References: 1 Rejda. Unit – III Personal risk management applications property .Privatisation of insurance business in India changes in Insurance Act .functions and organisation of insurers Government regulation of insurance sector .retirement planning and annuities employee benefits . 2002. Unit – II Commercial risk management applications .financial and estate planning. ACF07 ************** ACF07 . MBA 1039 RISK MANAGEMENT AND INSURANCE Unit – I Risk and risk management process . 5 James S.industry . Akanksha publishing house. George E. 6 Insurance Act . Addison-Wesley 3 Dorfman. Page 70 70 Unit – V Risk management environment . claim valuation .business liability and risk management insurance workers' compensation and risk financing. Thomson Asia Pvt.S.liability-risk management for auto owners risk management for homeowners. “Principles of Risk Management and Insurance”.Trieschman. “Introduction to Risk Management and Insurance”.Hoyt.risk identification .6. “ Introduction to derivatives and Risk Management”.evaluation .risk management techniques as a risk management technique-selecting and implementing risk management techniques. Robert E. 1997. Unit – IV Risk management applications-loss of life-loss of health . Progressive Publishers. 2002.Insurance intermediaries insurance products pricing.Gustavsonh. 7 Sengupta Mrinal Chandra. New Delhi. 6th Edn. 4 Williams.
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